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SinglePoint Reports Explosive SMS Advertising Growth in North America since the Beginning of 2009

Otilia Otlacan | October 15, 2009

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SingleBrand Ad Marketplace SMS advertising traffic doubled every month since January, 2009

SAN DIEGO – SinglePoint, the leading provider of mobile interactivity and advertising solutions, announced that the recently introduced SingleBrand Ad Marketplace, the first web-based mobile advertising marketplace for SMS campaigns, is gaining significant momentum.

In less than a year:

•The total number of unique users reached 11M
•SMS advertising traffic doubled every month

Working with Ad Networks including Movoxx, Mojiva, Millennial Media and Marchex, SinglePoint is helping to connect the dots in a more productive and innovative way. The Ad Marketplace enables each ad network to access available inventory and insert branded messages directly into text message campaigns tied to top TV programs that incorporate viewer participation. Inventory includes popular interactive TV shows seen on all major TV broadcasters.

SinglePoint has also been instrumental in helping non-mobile entities launch mobile advertising campaigns. Software companies, automakers, sports leagues, airlines, department stores and film studios are among the first industries to utilize SingleBrand Ad Marketplace.

“Partnering with mobile ad networks gives our publishers a better spread of advertisers,” said Gowri Shankar, SinglePoint Senior Vice President, Sales and Business Development. “SinglePoint stays focused in offering ad networks and advertisers access to this unique, highly targeted inventory in real-time for an efficient and cost-effective marketplace experience. From January to August, the number of SMS ads served by SingleBrand Ad Marketplace has grown 800 percent.”

This demonstrates SinglePoint’s increasing value to publishers in North America as they seek to leverage assets and provide relevant and effective mobile advertising services.

About SinglePoint

SinglePoint enables brands, agencies and publishers to connect with more than 270 million North American wireless subscribers. SinglePoint’s full suite of products and services enables publishers to monetize their mobile messaging traffic and advertisers to access premium inventory and rapidly launch mobile advertising campaigns. SinglePoint works in partnership with entertainment, media companies, brand managers, advertising agencies and mobile networks. Current publisher partners include NBC Universal (Bravo, Oxygen, SciFi, CNBC, MSNBC, Telemundo, USA Network) and CBS Corp. For more information, visit http://www.singlepoint.com.

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.