In the spotlight:
Online Advertising Challenges
TagMan Closes $1.3 Million First-Round Investment, Pace of Activity in US Market to Accelerate
12 March 2010
NEW YORK, NY - TagMan, the one-tag/pixel solution to the problems of online campaign tracking, announced it has closed a first-round of external financing led by Cambridge Angels and the London Business School E100. Cambridge Angels investors include John Taysom, whose early stage internet investments include Advertising.com, Yahoo!, Forbes.com and infoseek and Andy Phillipps, formerly CEO [...]
Posted in Ad Groups & Agencies, Ad Metrics, Ad Networks and Platforms, Ad Operations, Ad Products, Digital Marketing, Internet Marketing Services, Online Advertising ChallengesComments (0)
kabookaboo Marketing Lands 13 ADDY Awards from the Advertising Federation of Greater Miami
12 March 2010
CORAL GABLES, Fla. – kabookaboo Marketing was awarded thirteen ADDYs by the Advertising Federation of Greater Miami, the local affiliate of the American Advertising Federation that represents 50,000 professionals in the advertising industry throughout the country. The ADDY’s Awards Show is the industry’s most significant awards competition in the nation and honor the best and [...]
Posted in Ad Groups & Agencies, Digital Marketing, Events, Internet Strategy, Marketing StrategyComments (0)
Top 10 Companies in Spain Media Industry: IT Spending Predictor 2009
12 March 2010
DUBLIN – Research and Markets has announced the addition of the “Top 10 Companies in Spain Media Industry: IT Spending Predictor 2009” report to their offering. This databook provides insight into the top 10 companies in Spain media industry in terms of their estimated IT spend.
Posted in Ad Groups & Agencies, Digital Marketing, Marketing Strategy, Online Media, Reports and StudiesComments (0)
Adconion Launches Suite of Online Video Products with Joost Video Network
11 March 2010
Provides complete online video advertising solutions with reach and quality of a portal combined with the scale and efficiency of a network SANTA MONICA, Calif. – Adconion Media Group (www.adconion.com), the largest independent global audience and content network, introduced the Joost Video Network, a complete suite of online video advertising products and services. The Joost Video [...]
Posted in Ad Metrics, Ad Networks and Platforms, Ad Operations, Ad Products, Ad Serving, Adconion, Ads by Creative, Ads by Display, In-Stream Ads, Internet Marketing Services, Mid-roll Ads, Online Media, Post-roll Ads, Pre-roll Ads, Video Ads, Video PlatformsComments (0)
Omniture and Facebook Join Forces to Optimize Social Media for Marketers
11 March 2010
Companies Will Collaborate to Expand Omniture’s Online Marketing Suite for Facebook Advertisers SALT LAKE CITY – Omniture Summit 2010 Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, and Facebook®, announced that they will provide online marketers with solutions to optimize Facebook as a marketing channel. This partnership builds on the Facebook [...]
Posted in Ad Metrics, Ad Operations, Ad Products, Audience Measurement, Digital Marketing, Facebook, Internet Marketing Services, Internet Strategy, Marketing Strategy, Online Advertising Challenges, Online Media, Social NetworksComments (1)
Brightkite Users Engage with Local Promotions
11 March 2010
More Than 100 Campaigns for Brands Including Gap, Ben & Jerry’s and Time Warner Cable See Click-through Rates Over 2 Percent BURLINGAME, Calif. – Brightkite, the Social Discovery Network, is finding its users respond well to local promotions, with many campaigns seeing response rates of more than two percent with the best campaigns achieving five to [...]
Posted in Ad Operations, Ad Products, Ad Targeting, Digital Marketing, Internet Marketing Services, Internet Strategy, Marketing StrategyComments (0)
Strategy Analytics: Global Online Ad Market Rejuvenated
10 March 2010
Google, Baidu and NHN Gain Market Share BOSTON – The global online advertising market expanded by 8.5% in the 4th quarter 2009, growing to $17.2 billion from $15.9 billion one year ago. Recent Strategy Analytics research, “Global Online Advertising Market Returns to Growth in Q4 09,” suggests that due to massive Q4 holiday season ad spend [...]
Posted in Ad Operations, Digital Marketing, Internet Marketing Services, Internet Strategy, Marketing Strategy, Online Advertising Challenges, Online Media, Reports and StudiesComments (0)
AdCloud Media Refines Technology to Deliver Better Targeting Options for Clients
10 March 2010
NEW YORK – AdCloud® Media announced that it has started delivering sophisticated targeting options to clients, who are trying to reach prospective customers through interactive advertising. Specifically, the firm, which caters to both ends of the spectrum – Web site publishers and advertisers, is offering targeting down to the state level. In the coming months, AdCloud [...]
Posted in Ad Networks and Platforms, Ad Operations, Ad Products, Ad Targeting, Ads by Pricing, CPC, Digital Marketing, Internet Marketing Services, Internet Strategy, Online MediaComments (0)
Let us know, and we'll add it to the Twitter list - see below its live feed!
