August 21st, 2008 at 6:41 pm
- AdGooroo Adds “Top Ad Copy Report” to SEM Insight™
AdGooroo introduced SEM Insight’s Top Ad Copy Report, a report that search advertisers can use to obtain examples of the industry’s most effective search advertisements, including those of competitors. The new reporting function selects ads positioned to perform exceptionally well based on a patent-pending screening process developed by the AdGooroo research team.
The Top Ad Copy Report compares the effectiveness of online ads served in response to specific keyword searches, determining relevance based on various factors including coverage (percentage of time an ad appears for a given keyword) and position (relative high or low position on the search results page). Armed with this analysis of advertising effectiveness, advertisers can employ copywriting techniques that have proven successful in generating attention and response for specific sets of keywords.
- Marchex Connect named a winner of the “Best Search Engine Marketing Technology Platform for SMBs” at Search Engine Strategies
The Marchex Connect platform provides integrated online and proprietary call-based advertising products and services to help local resellers, SMBs, and national advertisers efficiently acquire local customers at scale. Continue Reading »
August 21st, 2008 at 10:58 am
Publisher Ad Revenue Optimization Company PubMatic Issues August Ad Pricing Index
PALO ALTO, Calif.–(BUSINESS WIRE)–PubMatic (www.pubmatic.com), which provides online publishers with real-time ad optimization, today announced its monthly PubMatic AdPrice Index (www.pubmatic.com/adpriceindex), an industry-wide measure of online ad network pricing for publishers. The index for August indicated that News and Technology-focused online publishers were able to sustain ad pricing levels compared to the previous month while the rest of the industry showed significant decline. Both the News and Technology site categories maintain some of the highest average online advertising prices at $0.48 and $0.61 eCPMs, respectively.
Key Findings: Continue Reading »
August 21st, 2008 at 9:43 am
SAN FRANCISCO–(BUSINESS WIRE)–LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) Search Advertising Network and technology solutions provider, was named “Best Search Engine Ad Platform” today by Search Engine Strategies (SES) in its inaugural SES awards program. SES is the leading global conference and expo series dedicated to search advertising.
SES presented the award at a keynote address during the first day of its 10th annual Search Engine Strategies San Jose conference. The mission of the SES Awards is to inspire innovation and encourage new ideas. The awards were judged by a panel of industry experts and the SES Awards editorial staff.
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August 21st, 2008 at 9:00 am
Stokes argues three percent of search advertisers dominate Google AdWords
SAN JOSE, Calif.–(BUSINESS WIRE)–Richard Stokes, AdGooroo founder and chief gooroo, reveals successful search marketing tactics known only by a small amount of search advertising’s elite in his new book, Mastering Search Advertising – How the Top 3% of Search Advertisers Dominate Google AdWords.
“Mastering Search Advertising conveys a ton of insights that go well beyond well-trodden AdWords knowledge. It puts hard numbers on a lot of things that I’ve believed but been unable to prove, about what makes the top 3 percent dominate the search engines,” says Perry Marshall, author of Ultimate Guide to Google AdWords. “…Those who want to prevail in hyper-competitive markets need this book.”
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August 20th, 2008 at 11:29 pm
RESTON, VA, August 20, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of the online search market in India, indicating that Google Sites commanded the strong majority of searches conducted in this developing market.
Google Sites Ranks as Top Indian Search Property
Google Sites ranked as the top search property in India with more than 1 billion searches conducted in June, representing 81 percent of the market. Yahoo! Sites ranked second with 9.4 percent, followed by Ask Network (1.9 percent) and Microsoft Sites (1.7 percent). Indian Internet portal Rediff.com ranked fifth with 1.5 percent. Continue Reading »
August 20th, 2008 at 6:17 pm
- J&L Interactive Acquires PaidInclusionExpert.com
“This is an exciting step for J&L Interactive,” said John Vachna, J&L Interactive Chief Media Strategist. “Adding PaidInclusionExpert.com to our program will further strengthen our position as an industry leader. This acquisition enables us to meet the growing demands of our SEO clientele looking to jump start with page 1 Yahoo listings in 48 hours.”
- Overview of the Australian Advertising Industry for 2008
Snapdata’s Snapshots Australia Advertising 2008 provides 2007 year-end market size data, with 2008 estimates, 5 years of historical data and five-year forecasts. The Snapshots report gives an instant overview of the Australian advertising market and covers newspapers, television, radio, magazines, internet, outdoor, cinema and other print media advertising. Market value is based on gross advertising expenditure. The data is supplied in both graphical and tabular format for ease of interpretation and analysis. The Snapshots Australia Advertising 2008 forms part of Snapdata’s Media industry coverage.
August 20th, 2008 at 10:23 am
BOSTON–(BUSINESS WIRE)–According to Strategy Analytics’ Digital Media Index (DMI), revenue growth in digital media slowed to 0.8% quarter-on-quarter in Q2 2008, down from 3.3% in the previous quarter and 3.4% in the same period last year. Google, up 3.5% quarter-on-quarter, was the only one of the five largest companies in the index that went against the general trend.
On a trailing twelve months basis, Strategy Analytics’ Digital Media Index grew 5.8% in Q2 2008 to reach 153, equal to a 53% increase from the index base year, as of December 31, 2006. Three companies managed to beat the quarterly index growth: Warner Music Group’s Digital Business, up 8.5%, Google, up 8.3% and Apple iTunes, up 7.3%.
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August 20th, 2008 at 10:16 am
Nielsen Norman Group recognizes Eyeblaster for its ability to connect with users
New York, New York (August 19, 2008)–Eyeblaster, home of the world’s most innovative integrated marketing solutions, achieves highest recognition by Nielsen Norman Group for its Campaign Monitor, who named it one of the top 10 user interfaces (UI) of 2008. Campaign Monitor raises the bar for intuitive, efficient campaign management with its functional design that provides a clear graphic overview of campaigns. Continue Reading »
