Latest News

New Kantar Solution Optimizes Campaigns Based On Impact

New Kantar Solution Optimizes Campaigns Based On Impact

23 May, 2013

New Kantar Solution Gives Advertisers the Power to Go Beyond Reach and Optimize Campaigns Based on Impact Compete, Dynamic Logic, DoubleVerify integrate audience, ad viewability, brand and behavioral data into...

DataXu Introduces the Industry’s First Algorithm Marketplace
DataXu Introduces the Industry’s First Algorithm Marketplace
23 May, 2013
appssavvy Answers the Industry’s Cries for Scalable, Standard Native Advertising
appssavvy Answers the Industry’s Cries for Scalable, Standard Native Advertising
23 May, 2013
BIM Hires Dr. Paul Barford as Chief Scientist to Focus on Ad Optimization and Traffic Quality
BIM Hires Dr. Paul Barford as Chief Scientist to Focus on Ad Optimization and Traffic Quality
23 May, 2013
AOL Signs on as First Large-Scale Digital Media Company to Require Entire Sales Team to Be Certified Through IAB Digital Media Sales Certification Program
AOL Signs on as First Large-Scale Digital Media Company to Require Entire Sales Team to Be Certified Through IAB Digital Media Sales Certification Program
22 May, 2013

Click Fraud & Spam

Mobile Bot Traffic on Pace to Waste Nearly A Billion Dollars of Advertising Budgets in 2013
Ad & Media Strategies

Mobile Bot Traffic on Pace to Waste Nearly A Billion Dollars of Advertising Budgets in 2013

10 May, 2013

Solve Media Q1 Market Advisory Update Shows Bots Continue to Impact the Effectiveness of Online Advertising Campaigns NEW YORK - Solve Media (www.SolveMedia.com) issued its latest Bot Traffic Market Advisory update,...

Social Media Advertising

Nanigans Expands to Europe with New London Headquarters
Ad & Media Strategies

Nanigans Expands to Europe with New London Headquarters

20 May, 2013

Leading Facebook® Strategic Preferred Marketing Developer to accelerate Facebook performance advertising in key market LONDON - Nanigans, Inc., the lifetime value based advertising technology company, announced the opening of a European...

Advertising Events

Kontagent Experiences Strong Growth in 2013 as Momentum Builds for Sophisticated Mobile Analytics Offerings
Advertising Events

Kontagent Experiences Strong Growth in 2013 as Momentum Builds for Sophisticated Mobile Analytics Offerings

22 May, 2013

Company expects revenues to double in 2013 as demand surges for its solutions from leading retail, entertainment, healthcare and travel companies. Partners with UBER, HotelTonight, General Motors Company and others...

Interviews with Industry Leaders

  • Programmatic Buying: The Advertiser’s Upside and the Publisher’s Dilemma
  • Interview: Chris Mann, VP Product Management at Bizo, on Targeting Business Audiences
  • 3 Myths Sabotaging Your Hispanic Consumer Outreach
  • AdJuggler CEO John Shomaker Explains How the New AdJuggler Release Increases Both Brand Safety and Monetization
  • State of Behavioral Advertising and Privacy
  • Interview: Douglas de Jager, CEO of spider.io, Explains Ad Viewability and Its Impact on the Online Advertising Industry
  • Interview: Ed Haslam, SVP Marketing at YuMe, Brings More Insights into the New Mobile Flip Ad Format
  • Interview: James Avery, Founder and CEO of Adzerk, Explains What the Adzerk adOS Platform Can Do for Publishers, Networks
  • Interview: John Capano Speaks About His Recent Appointment as CMO at SocialVibe
  • 5 Key Considerations for Addressing Website Speed
  • Interview: Myles Younger, Canned Banners Co-founder, Talks About DIY Creatives for Display Advertising and Opportunities for Long Tail Advertisers
  • Interview: John Manoogian III, Co-founder and CTO of 140 Proof, Reveals How Political Campaigns Can Leverage Social Media