Talking Baby Returns with New Ad Campaign Focused on “Life Events” NEW YORK – E*TRADE Financial Corp. (NASDAQ: ETFC) announced that E*TRADE Securities LLC will return to the biggest advertising event of the year with a new Talking Baby commercial slated to debut during the NBC television network broadcast of Super Bowl XLVI on February [...]
Deal Gives Tremor Video Robust, Enhanced Reporting on Publisher-side Video Performance while TubeMogul Retains its Promise of Complete Transparency and Detailed Reporting to Advertisers NEW YORK – Tremor Video, the largest independent online video advertising technology company, and TubeMogul, the fastest-growing media buying platform for video advertising, announced that Tremor Video has purchased InPlay, TubeMogul’s [...]
comScore Reports Premium Publisher Network Reaching Nearly 500 Million Unique Users Worldwide Emeryville, CA – Tribal Fusion, the global online advertising provider owned by Exponential, is the world’s second largest source of display advertising, according to comScore’s December 2011 rankings of the leading global display networks. The measurement service reported that Tribal Fusion’s premium publisher [...]
New York – LiveIntent, the platform for buying and selling email ad inventory exactly like display, is now supporting the Digital Advertising Alliance’s (DAA) consumer notification offering, AdChoices. This self-regulatory service is being deployed by LiveIntent to support consumer awareness and choice in online advertising. Consumer privacy and control is a top concern for LiveIntent, [...]
Deal Gives Tremor Video Robust, Enhanced Reporting on Publisher-side Video Performance while TubeMogul Retains its Promise of Complete Transparency and Detailed Reporting to Advertisers NEW YORK – Tremor Video, the largest independent online video advertising technology company, and TubeMogul, the fastest-growing media buying platform for video advertising, announced that Tremor Video has purchased InPlay, TubeMogul’s [...]
comScore Reports Premium Publisher Network Reaching Nearly 500 Million Unique Users Worldwide Emeryville, CA – Tribal Fusion, the global online advertising provider owned by Exponential, is the world’s second largest source of display advertising, according to comScore’s December 2011 rankings of the leading global display networks. The measurement service reported that Tribal Fusion’s premium publisher [...]
Renewal of MRC accreditation demonstrates VINDICO’s commitment to building trust in online video advertising NEW YORK – VINDICO, the leading online video ad management platform, announced the renewal of their Media Rating Council (MRC) accreditation, which was initially granted in June 2010. Through this MRC accreditation renewal, VINDICO continues to demonstrate its commitment to building [...]
YuMe-Nielsen Study Reveals How Major Consumer Healthcare Brand Increased Reach by 14%, Frequency by 18%, and Decreased CPMs by 11% with a Combined TV and Video Campaign REDWOOD CITY, CA – YuMe, the operating system for TV 2.0, today announced the results of a joint study with Nielsen, which quantifies the true impact of online [...]
Deal Gives Tremor Video Robust, Enhanced Reporting on Publisher-side Video Performance while TubeMogul Retains its Promise of Complete Transparency and Detailed Reporting to Advertisers NEW YORK – Tremor Video, the largest independent online video advertising technology company, and TubeMogul, the fastest-growing media buying platform for video advertising, announced that Tremor Video has purchased InPlay, TubeMogul’s [...]
New York – LiveIntent, the platform for buying and selling email ad inventory exactly like display, is now supporting the Digital Advertising Alliance’s (DAA) consumer notification offering, AdChoices. This self-regulatory service is being deployed by LiveIntent to support consumer awareness and choice in online advertising. Consumer privacy and control is a top concern for LiveIntent, [...]
Veteran Ad Network Leader Adds Technical Depth CAMBRIDGE, Mass. – Jumptap, the leader in targeted mobile advertising, announced that Bob Hammond has joined the company as Chief Technology Officer. Hammond will oversee engineering and technology efforts for the company, with a focus on scaling all aspects of Jumptap’s platform and extending the company’s lead in [...]
Brand-focused mobile ad network experiencing tremendous growth with plans for global scale SAN FRANCISCO – Greystripe, a division of ValueClick Inc. (Nasdaq: VCLK), is announcing impressive expansion within the company, strengthening its position as the go-to mobile ad network for brand advertisers in North America and Europe. Since May, the company has doubled its team [...]
comScore Reports Premium Publisher Network Reaching Nearly 500 Million Unique Users Worldwide Emeryville, CA – Tribal Fusion, the global online advertising provider owned by Exponential, is the world’s second largest source of display advertising, according to comScore’s December 2011 rankings of the leading global display networks. The measurement service reported that Tribal Fusion’s premium publisher [...]
YuMe-Nielsen Study Reveals How Major Consumer Healthcare Brand Increased Reach by 14%, Frequency by 18%, and Decreased CPMs by 11% with a Combined TV and Video Campaign REDWOOD CITY, CA – YuMe, the operating system for TV 2.0, today announced the results of a joint study with Nielsen, which quantifies the true impact of online [...]
San Francisco – Krux (KruxDigital.com), the technology leader in cloud-based consumer data solutions, today announced a major new platform release and shared details on its market position coming out of 2011, including considerable gains in audience reach, global expansion, and widespread adoption of its technology.
With the Super Bowl just around the corner, BlueKai, the world’s only complete platform for data management, analysis and acquisition, has pulled together an interesting infographic that segments certain groups of Super Bowl fans.
Following YuMe’s recent launch of interactive ads for engagement across online, connected TV and mobile platforms, we have talked to Scot McLernon, YuMe’s Chief Revenue Officer, who explains further how brands can achieve superior audience engagement through video ads. Otilia Otlacan: YuMe has just launched three ad units, all focused on increasing the brand engagement [...]
Shiny Ads (www.shinyads.com) has just announced the launch of their audience targeting platform; Roy Pereira has kindly agreed to give us more insights into this breakthrough product that helps publishers make the most of of their ad inventory.
The mobile advertising scene is rapidly changing and growing. Mojiva (www.mojivainc.com), one of the main players, has recently closed a $25 million Series C round of funding and is strenghtening its executive team. Dave Gwozdz, Mojiva’s CEO, talked to us about recent developments in mobile advertising, as well as some of its pain points.
Two weeks ago, Casale Media launched casaleX, a premium ad exchange that grants select DSPs and agency trading desks exclusive access to brand-safe inventory. Following the launch, we have spoken to Andrew Casale, VP of Strategy at Casale Media, about how the ad exchange environment is re-shaping these days.
Veteran Ad Network Leader Adds Technical Depth CAMBRIDGE, Mass. – Jumptap, the leader in targeted mobile advertising, announced that Bob Hammond has joined the company as Chief Technology Officer. Hammond will oversee engineering and technology efforts for the company, with a focus on scaling all aspects of Jumptap’s platform and extending the company’s lead in [...]
Addition of Senior Talent Will Spearhead Expansion and New Business Development LONDON, UK – Qriously, a London-based mobile start-up, today announced two innovative and pioneering mobile advertising products in conjunction with its expansion to the U.S marketplace.
Digby Localpoint helps brands achieve their strategic multi-channel goals – to drive store traffic, engage with consumers in the store, enable mobile commerce and provide web-style analytics to the physical retail store – all through their own branded mobile experience NRF 101st Annual Convention & Expo AUSTIN, Texas & NEW YORK – Digby, the leaders [...]
Shazam-enabled Super Bowl commercials extend viewer engagement to the ‘second screen’ of mobile devices NEW YORK – Shazam®, the world’s leading mobile discovery company, today announced that Shazam for TV™ will play a major role in several television advertising campaigns running during the Super Bowl, an event known as much for its cutting-edge advertising as [...]
#RTTS12: The Future Is Happening Now LOS ANGELES – the Rubicon Project, the online advertising technology company, reveals details for its Real Time Trading Summit (#RTTS12) in New York City. On February 15th at 8:00 a.m. EST at the Hudson Hotel, the Real Time Trading Summit will convene leaders from across the advertising ecosystem to [...]
Industry Veteran Supports Company’s Move to Redefine Effective Engagement NEW YORK – Solve Media, the TYPE-IN advertising company, today announced it has added Ian Schafer to its Board of Directors. Mr. Schafer is the founder and CEO of Deep Focus, a full-service digital engagement agency. Formerly a vice president of new media at Miramax Films, [...]
McLean, Va. – USA WEEKEND announced today several key executive appointments. Dave Hunke, president and publisher of USA TODAY, will now assume the additional role of publisher of USA WEEKEND. He replaces Chuck Gabrielson, who after more than 35 years with Gannett Co. Inc., announced his retirement today.
NEW YORK – Digital advertising company CPX Interactive today announced the first in a series of new product launches set for early 2012, CPX IP (Cookie-Free) Targeting. CPX will leverage its unparalleled online reach and a previously announced partnership with predictive data solutions company Semcasting to create a powerful new offering that plugs seamlessly into [...]
Digital content leader unveils new Cost per View video advertising technology, delivers guaranteed quality views along with social sharing and advanced tracking LOS ANGELES – Break Media, a leading creator and publisher of digital video content for men, today announced its Social Video Accelerator, an innovative new advertising technology which combines guaranteed video distribution with [...]
vCE Represents Unique Measurement Solution that Improves Overall Transparency, Accountability and Monetization in the Digital Advertising Market RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of its Validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery. vCE enables a holistic [...]
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