adtivity by appssavvy Platform Celebrates First Year of the Activity Advertising Opportunity Pioneered for Publishers and Advertisers
appssavvy (www.appssavvy.com), an activity advertising technology company, today marked the first anniversary of the release of the adtivity™ by appssavvy platform. Since emerging from development a year ago, nearly 100 web, social and mobile publishers and developers have adopted adtivity, the first platform unlocking and creating net, new inventory that evolves display advertising from around to part of the content, much like the Internet’s evolution from a mass repository of information to a living, dynamic, interactive experience.
