Tag: Yahoo
Yahoo to Appoint Wayne Powers to Head North American Advertising Sales
SUNNYVALE, Calif. – Yahoo! Inc. (NASDAQ:YHOO) announced that the company will appoint Wayne Powers as senior vice president, Advertising Sales for North America. Powers, who previously served as President of the Time Inc. Media Group, will report directly to incoming Executive Vice President of the Americas, Ross Levinsohn. Powers will be based in Yahoo!’s New [...]
US Internet Publishing and Services Report: Top 50 Companies such as Google, IAC and Yahoo Account for 90% of the $34 Billion in Annual Revenue
DUBLIN – Research and Markets has announced the addition of the “Internet Publishing and Services” report to their offering. The Internet publishing and broadcasting and search portal industry includes about 2,300 companies with combined annual revenue of about $34 billion. Major companies include Google, IAC, and Yahoo!. The publishing and broadcasting segment of the industry [...]
Yahoo! Makes Searching More Relevant, Productive and Fun
New Features Help People Explore Their Interests and Do More SUNNYVALE, Calif. – Yahoo! (NASDAQ:YHOO) introduced new Search enhancements that will help millions of people be entertained, productive, and informed anywhere they are across Yahoo!. Leveraging Yahoo!’s rich content and robust technology platforms, these new Yahoo! Search features will help people get to the entertainment [...]
Yahoo to Acquire Dapper; Extends Leadership in Display Advertising With Dapper’s Ability to Drive Performance and Efficiency With Creativity and Science
SUNNYVALE, Calif. – Yahoo! Inc. (NASDAQ:YHOO) announced the company has signed a definitive agreement to acquire Dapper (www.dapper.net), a technology platform providing dynamic display ad creation and optimization. Dapper enables advertisers and agencies to quickly and easily build dynamic ad creative, leveraging data to automatically show the right product, offer, or message with each impression. [...]
Yahoo!, Ad Council Launch Second Annual “Create for a Cause” Competition
Contest to Reward the Most Creative Digital PSA Campaign SUNNYVALE, Calif. & NEW YORK – Yahoo! (NASDAQ: YHOO) and the Ad Council announced the launch of the 2010 “Create for a Cause” contest to recognize the best in digital advertising for public service campaigns. The winning campaign, selected by a panel of digital advertising leaders, [...]
Dapper’s Fixing Advertising Series Makes Its European Debut in London
Fixing Advertising Came to London to Explore How the Changing Display Landscape That Is Taking North America by Storm Is Taking Shape in Europe SAN FRANCISCO – Dapper, a pioneer in transforming display advertising into a predictable and scalable performance marketing channel, announced that it has brought its acclaimed Fixing Advertising series to London on [...]
AdReady Announces First Annual Partner Summit in Seattle
• Event Dates: September 22-23, 2010 • Speakers: TIG Global, Razorfish, BlueKai, eGencia, Avala Marketing and others • Venue: Bell Harbor Conference Center, Seattle, WA SEATTLE – AdReady, a pioneering technology company that delivers powerful yet elegant and cost-effective software solutions for digital display advertising, announced the AdReady Partner Summit 2010, the company’s first annual [...]
Research and Markets: Google Dominates The Sector and Has A Brand Value Of $32bn In The Branding Agency Interbrands 2009 Analysis Of Global Brands
DUBLIN – Research and Markets has announced the addition of the “Trends and Strategies in Pharmaceutical and Medical Device Branding” report to their offering. It is interesting to consider what if the founders of Yahoo had stuck to the original name. Certainly we would not have the iconic logo and of course the memorable name [...]
Yahoo!, Dex One Expand Partnership
Allows All Dex One Clients’ Listings to Appear on Yahoo! Local SUNNYVALE, Calif. – Yahoo! Inc. (NASDAQ: YHOO) and Dex One Corporation (NYSE: DEXO) announced an expanded partnership which will increase local businesses’ online exposure. All businesses advertising on Dex One’s popular local search site, DexKnows™ (www.dexknows.com), will now be able to have their online [...]
GoodSearch Announces Issuance of US Patent for Charitable Search Engine
92,000 Nonprofits and Schools On Board LOS ANGELES – What if even a fraction of the billions of dollars generated by search engine advertisers was directed towards good causes? That is the concept behind GoodSearch.com, a Yahoo-powered Internet search engine that donates 50% of its revenue, approximately a penny per search, to the charities designated [...]
IAB Applauds the First Ad Networks and Exchanges to Commit to Self-Certification
Companies Advance Brand Safety in the Industry NEW YORK – Responding to marketers’ call for better brand safety and enhanced transparency online, the Interactive Advertising Bureau (IAB) announced that 16 member companies are the first to commit to comprehensive self-certification against the IAB “Networks & Exchanges Quality Assurance Guidelines.” Released in June of this year, [...]
Dapper Announces Fixing Advertising Special Event at SES San Francisco: “The Quants Strike Back”
Dapper Hosts Fireside Chat with eBay and Expedia to Discuss How Search Engine Marketers Can Leverage Their Expertise to Transform Display into a Profitable Channel SAN FRANCISCO – Dapper, a pioneer in transforming display advertising into a predictable and scalable performance marketing channel, announced that it will host a Fixing Advertising special event – The [...]
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