“Scott brings to Yahoo! a proven record of building on a solid foundation of existing assets and resources to reignite innovation and drive growth, precisely the formula we need at Yahoo!,” said Roy Bostock, Chairman of the Yahoo! Board. “His deep understanding of online businesses combined with his team building and operational capabilities will restore the energy, focus, and momentum necessary to grow the core business and deliver increased value for our shareholders. The search committee and the entire Board concluded that he is the right leader to return the core business to a path of robust growth and industry-leading innovation.”

“Yahoo! is an industry icon and I am very excited about the prospect of working with one of the great teams in the online world to deliver Yahoo!’s next era of success,” Mr. Thompson said. “Yahoo! has a rich history and a solid foundation to build on, and its continued user engagement is one of the many reasons for my enthusiasm. With the ultimate goal of delivering the value our shareholders expect, my immediate focus will be on getting to know the entire team and hearing more from all Yahoo!s, working closely with the engineers and product teams, and diving deeply into our products and services to learn more about what our more than 700 million users find most engaging and useful. I will also be working directly with our region leaders and sales teams globally to get a clearer understanding of the needs of our advertisers and publishers. Clearly, speed is important but we will attack both the opportunity ahead and the competitive challenges with an appropriate balance of urgency and thoughtfulness. I cannot wait to get started.”

“Scott’s primary focus will be on the core business, and as CEO and director, he will work closely with the Board as we continue the strategic review process to identify the best approaches for the Company and its shareholders. As part of this process, Yahoo! is considering a wide range of opportunities for the Company’s business, as well as specific investments or dispositions of assets,” added Bostock.

“We are all grateful to Tim Morse for leading the company with a steady hand during the last several months. His deep understanding of the Company and his positive approach kept the company on course and we will continue to benefit from his exceptional capabilities as he returns to his Chief Financial Officer role,” Bostock concluded.

Scott Thompson Biographical Information

Scott Thompson has a record of deep industry experience, having most recently served as President of PayPal with overall responsibility for establishing that company as the leading global online payment service. He previously served as PayPal’s Senior Vice President and Chief Technology Officer. Prior to PayPal, Mr. Thompson was Executive Vice President of technology solutions at Inovant, a subsidiary of Visa formed to oversee global technology for the organization. Thompson was also Chief Information Officer of Barclays Global Investors, where he implemented a new strategic technology platform and global infrastructure. In addition, he worked with Coopers and Lybrand, delivering information technology solutions to leading financial services clients.

About Yahoo!

Yahoo! is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!’s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom (pressroom.yahoo.net) or the company’s blog, Yodel Anecdotal (yodel.yahoo.com).

interclick has built an industry leading data valuation platform optimized to work with large data volumes across multiple providers and marketplaces. It dramatically improves data targeted solutions and optimizes returns for advertisers across a variety of pooled premium supply. interclick brings new premium supply and a rich set of campaign reporting tools that will allow Yahoo! to provide improved insights on performance.

“With interclick, Yahoo! has acquired technology and talent that will enable us to offer better and more efficient campaigns to marketers,” said Wayne Powers, SVP of North American Advertising Sales at Yahoo!. “We are pleased to welcome the interclick team to Yahoo! and look forward to the innovative new solutions we will be able to offer.”

Yahoo! expects to complete the acquisition of interclick through a “short-form” merger. In the merger, all remaining shares of interclick common stock (other than shares held by interclick, Yahoo! or their subsidiaries, and shares held by stockholders, if any, who properly exercise their appraisal rights under applicable Delaware law) will be acquired for $9.00 per share. After the merger, interclick will be a wholly owned subsidiary of Yahoo!.

In order to complete the “short form” merger, Yahoo! will exercise its “top-up” option pursuant to the merger agreement to purchase directly from interclick an additional number of shares, for $9.00 per share (the same price paid in the tender offer). Together with the shares purchased in the tender offer, Yahoo! will own at least 90% of the outstanding shares of interclick common stock.

About Yahoo!

Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!’s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom (pressroom.yahoo.com) or the company’s blog, Yodel Anecdotal (yodel.yahoo.com).

f8 Developer Conference 2011
SAN FRANCISCO – f8 Developer Conference – Yahoo! Inc. (NASDAQ:YHOO), the premier digital media company, today announced a new way to discover and connect with the world’s most popular content on both Yahoo! and Facebook. Beginning with Yahoo! News in the U.S., the No. 1 online news destination with more than 80 million unique monthly visitors*, and IntoNow from Yahoo!, the mobile app to discover and discuss TV shows, Yahoo! is putting people’s friends front and center to usher in an innovative way of connecting around content socially.

Today’s launch marks a new phase in Yahoo!’s relationship with Facebook and a milestone in Yahoo!’s strategy to infuse increasingly social and personalized experiences across the company’s global portfolio of premier digital media content.

“The world’s most interesting content and editorial is on Yahoo!, and now more than ever our audience looks to their friends for inspiration on what to read and watch from our vast network,” said Blake Irving, chief product officer, Yahoo!. “Through our seamless integration with Facebook, we’re promoting your friends to the status of social editors on Yahoo!, making it simple to let your friends guide you to more stories, shows, and information than ever before.”

Discover and Connect Around News and Express What You’re Into on TV

The new Yahoo! News friends’ activity feature lets people discover and connect around the news and information they are enjoying on Yahoo! seamlessly through updates on Facebook. A straightforward opt-in process launches people into the immersive social experience:

Control What You Share – By opting-in to the new feature, people can see their Facebook friends’ and the recent articles they’ve read. People’s activity will also be featured back on their Facebook profile as it happens. It’s easy to turn it on and off and delete items.
You on Yahoo! News – People will have a lightweight dashboard that provides a clear view into their activity.
Your Friends’ Activity – Shows Facebook friends and what they’re reading on Yahoo! in a new “facebar” at the top of Yahoo! News.
Your Friends’ Tab – For friends who have also opted-in, displays the articles they’ve recently viewed.
As part of the new social content experience, people will also be able to feature their TV watching activity on IntoNow from Yahoo! on their Facebook profile. This content will appear on people’s profiles under “Most Watched” and “Most Recently Watched.” People will also be able to discover new content based on their friends’ activity.

“People have been sharing links to news articles with friends on Facebook for years, and today Yahoo! is deepening its Facebook integration to make social news even more seamless,” said Ethan Beard, director platform partnerships, Facebook. “Using our new features, Yahoo! is personalizing the news experience for readers, and giving them new ways to express their favorite Yahoo! content on their Facebook profile, and discover more relevant news though friends.”

The friends’ activity feature will be incorporated into other media properties across the Yahoo! network and rolled out in additional international markets in the coming months.

For more information on the Yahoo! News friends’ activity feature, visit news.yahoo.com/activity-learn-more and our company blog, Yodel Anecdotal, at yodel.yahoo.com. For more information on IntoNow from Yahoo!, visit intonow.com.

*comScore Media Metrix, June 2011

About Yahoo!

Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!’s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom (pressroom.yahoo.com) or the company’s blog, Yodel Anecdotal (yodel.yahoo.com).

INDIANAPOLIS – The future of marketing will come from brands’ evolving to meet the real-time demands of hyper-connected consumers, according to executives from the world’s largest technology companies.

Discussed before a sold-out crowd of more than 3,000 marketers attending ExactTarget’s Connections conference, executives from Yahoo, Facebook, Adobe, Twitter, Klout and Foursquare underscored the ongoing transformation of marketing and the new real-time imperative for business.

“Social media has completely changed what marketers do and how they do it,” said Brad Rencher, senior vice president and general manager, Omniture Business Unit, Adobe, during his remarks to conference attendees. “Interactive marketing is delivering on the dream that Madison Avenue has had for years – delivering messages with speed, context and relevance in real time to drive results.”

The comments concluded ExactTarget’s annual Connections conference that welcomed marketers from around the world for three days of education and content that included keynotes from Wikipedia founder Jimmy Wales, CNN’s Soledad O’Brien, author Aron Ralston and executives from Facebook, Adobe, Yahoo!, Best Buy, Klout and Foursquare. The event also marked the unveiling of ExactTarget’s expanded suite of interactive marketing products including:

Audience Builder – Provides marketers a powerful solution to consolidate, analyze and take action on customer data in real time through an intuitive drag-and-drop interface to create targeted audiences for campaigns across email, mobile, social media and the Web.

Automation Studio – Adds drag and drop automation to plan and power messages across email, mobile, social or Web campaigns based on consumer behavior, time or custom attributes.

Campaign Management – Expands central campaign planning and calendaring capabilities to seamlessly coordinate channels using a single integrated storyboard that dynamically links campaigns on email, mobile, Twitter, Facebook, Web and offline channels.

HubExchange – Opens ExactTarget’s interactive marketing platform for select third-party application development and innovation. The first applications available include Marketo’s lead management application and Klout’s social influence data application.

Integrated Reporting – Expands real-time Pulse dashboard reporting to provide cross-channel analytics and campaign performance measurement and ROI analysis.

MobileConnect – Expands ExactTarget’s mobile application with messaging templates, automation, cross-channel execution, campaign management and real-time analytics.

Report Builder – Provides a new data discovery and customizable reporting application that enables marketers to explore engagement metrics and channel preferences.

SocialPages – Adds new Facebook page creation and campaign management capabilities with integrated analytics and real-time engagement features.

Protected By ExactTarget – Adds enterprise ‘WatchDog’ functionality to provide users real-time monitoring and alerting of account activity and customizable access controls.

The conference also marked the launch of ExactTarget’s Latin America Division in Sao Paulo, Brazil following the acquisition of email marketing provider Frontier Digital. The company also announced the ExactTarget Foundation, a charitable foundation chartered to combat childhood hunger, advance education and accelerate entrepreneurship worldwide.

“We challenged marketers this week to harness the power of technology to evolve their brand, improve their interactions with consumers and make a positive difference in the world,” said Scott Dorsey, ExactTarget cofounder and chief executive officer. “The news and innovations unveiled this week provide cutting-edge solutions to empower organizations to market to the power of one by creating a common view of each consumer and connecting with each in real time with relevant content across all channels.”

For more information about ExactTarget’s expanded product line, visit www.ExactTarget.com.

About ExactTarget

ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s Interactive Marketing Hub technology provides organizations a single solution to connect with customers via email, integrated text messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget powers permission-based multichannel communications for thousands of organizations around the world including Expedia.com, Best Buy, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit www.exacttarget.com.

The Board has also named key senior Yahoo! executives to a newly formed Executive Leadership Council tasked with supporting Morse in managing the Company’s day-to-day operations until a permanent chief executive is appointed, as well as supporting a comprehensive strategic review that the Board has initiated to position the Company for future growth.

Roy Bostock, Chairman of the Yahoo! Board, said, “The Board sees enormous growth opportunities on which Yahoo! can capitalize, and our primary objective is to leverage the Company’s leadership and current business assets and platforms to execute against these opportunities. We have talented teams and tremendous resources behind them and intend to return the Company to a path of robust growth and industry-leading innovation. We are committed to exploring and evaluating possibilities and opportunities that will put Yahoo! on a trajectory for growth and innovation and deliver value to shareholders.”

Bostock continued, “On behalf of the entire Board, I want to thank Carol for her service to Yahoo! during a critical time of transition in the Company’s history, and against a very challenging macro-economic backdrop. I would also like to express the Board’s appreciation to Tim and thank him for accepting this important role. We have great confidence in his abilities and in those of the other executives who have been named to the Executive Leadership Council.”

In addition to Morse, who will also continue in his role as Chief Financial Officer of Yahoo!, the Executive Leadership Council will consist of Michael Callahan, Executive Vice President, General Counsel and Secretary; Blake Irving, Executive Vice President and Chief Product Officer; Ross Levinsohn, Executive Vice President, Americas; Rich Riley, Senior Vice President & MD, EMEA Region; and Rose Tsou, Senior Vice President, APAC Region. The Co-founders of Yahoo!, David Filo and Jerry Yang, will each continue as Chief Yahoo and will provide counsel to Tim and the Executive Leadership Council.

“It is an honor to be selected for this role and lead the Company with this world-class team of executives. I look forward to working with the Executive Leadership Council and the talented employees of Yahoo!, and to partnering with the Board to invest in the organization and continue to drive its ongoing growth plans,” said Tim Morse, Interim Chief Executive Officer.

The Board is commencing a search for a permanent Chief Executive Officer and expects to engage the services of a nationally recognized executive search firm to help it identify candidates for the position as expeditiously as possible.

“5to1’s innovative platform and premium private marketplace will further enable Yahoo! to extend our advertising leadership,” said Wayne Powers, SVP, Advertising Sales for the North America region. “5to1 provides additional access to publishers and unlocks the value of unsold inventory for premium brand advertisers.”

5to1 focuses on premium brands and media partnered in a marketplace environment, enabling major media publishers to fill unsold inventory with premium advertisements. 5to1 works with more than 20 premium publishers.

“We’re thrilled for our media partners that Yahoo! is backing our platform and the alliance,” said James Heckman, 5to1 CEO and co-founder. “The 5to1 team is looking forward to joining Yahoo! at the close of the transaction and being part of its global reach.”

Yahoo! expects to close the acquisition in the second quarter. After the close of the transaction, the 5to1 team will be joining Yahoo! as part of the Ad Marketplaces group.

About Yahoo!

Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!’s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom (pressroom.yahoo.com) or the company’s blog, Yodel Anecdotal (yodel.yahoo.com).

SUNNYVALE, Calif. – Yahoo! Inc. (NASDAQ: YHOO) announced the launch of Yahoo! AdLabs, a group focused on providing scientific leadership to the industry and accelerating innovation in digital advertising products through Yahoo! Labs (http://labs.yahoo.com/), one of the world’s premier industrial research organizations.

“Yahoo! Labs has been instrumental in developing Yahoo!’s advertising products, laying a foundation of scientific research and innovative data analysis, supporting everything from the world’s most advanced display advertising marketplace to the world’s most effective ad targeting capabilities,” said Dr. Prabhakar Raghavan, Yahoo!’s chief scientist and head of Yahoo! Labs. “AdLabs will build on this success and break new ground in combining scientific rigor with a deep understanding of the practical needs of marketers.”

Since its founding in 2005, Yahoo! Labs has produced powerful studies on online advertising, created the new scientific discipline of Computational Advertising, and generated numerous insights into consumer behavior and advertising metrics (see addendum for a sample of recent projects).

With the launch of AdLabs, Yahoo! also released the latest results of its breakthrough, multi-part study of online advertising in the retail industry, that uses a controlled experiment conducted at unprecedented scale to quantify the effects of one of the most important new levers available to online marketers in 2011, hyperlocal ad targeting. The results included:

- Hyperlocal targeting of a retail display campaign generated more than five times return-on-ad-spend, measured by sales lift at the retailer.
- 75% of the total return in this phase of the study was generated by in-store purchases.
- Customers who live within two miles of one of the retailer’s stores represented 10.6% of the audience seeing the ads, but generated 56% of the revenue.
- Return-on-ad-spend was four times the spend for customers living within five miles of a store, and 21 times the spend for customers living within two miles of a store.

“Successful campaigns change perceptions about brands and increase sales. Marketers need new, breakthrough, scientifically-tested methodologies to drive these important metrics,” said Ken Mallon, vice president and head of Yahoo! AdLabs. “Yahoo! has the scale to measure the impact of many campaigns and the breadth of expertise to produce the new models and innovations that will move the digital advertising industry forward.”

“As media models fragment, so too do the models for understanding their effectiveness. At the same time, with more people doing more online and ad spend going up, marketers need answers more than ever,” said Ted McConnell, executive vice president, Advertising Research Foundation. “Yahoo!, with its diverse but integrated palette of options, provides a great Petri dish for experimenting with new measures. I, for one, am delighted that Yahoo! is taking this challenge head on, and I feel certain the entire industry will benefit.”

For more information on Yahoo! AdLabs, please visit the Yahoo! Advertising blog (http://www.yadvertisingblog.com/blog/).

At Yahoo! Labs Winter Science Week on February 1-4, 2011, Yahoo! gathered the company’s leading scientists to examine the most important trends and questions about the future of the Web. Research at the event showcased the company’s expertise in the field of online marketing and advertising – most notably in Yahoo!’s ability to rigorously measure and quantify the effects of advertising.

Highlighted topics include:

Location, Location, Location: Understanding the Effectiveness of Online Advertising in Driving In-Store Retail Sales – Using a clinical trial-like methodology never before conducted at true Internet scale (more than 3 million users), this multi-part, ongoing study quantifies the return on investment of online advertising campaigns. The most recent results focused on the impact of hyperlocal targeting on in-store and online sales, finding that hyperlocal targeting of a retail display campaign generated more than five times return-on-ad-spend, with 75% of the total return generated by in-store purchases.

Birds of a Feather, Shop Together – Measuring the extent to which friends’ behaviors predicts your own, this study found that in several consumer domains the effect is substantial, complementing traditional demographic and behavioral predictors.

Reach, Frequency, and Relevance – This study examined the impact of frequency, or number of times someone is exposed to an ad, on user engagement. Contrary to conventional wisdom, the experiment, conducted on the Yahoo! homepage, found that individuals are just as likely to click on the 20th impression as they would the first impression.

The Demographics of Web Surfing – This project examined the demographic composition of the top 100,000 domains on the Web, finding numerous prominent sites to have highly homogeneous audiences, which allowed researchers to uncover insights into consumer behavior.

Ad Relevance and Context – This eye-tracking study revealed that the relationship between editorial content on a webpage and the content of an advertisement has a direct effect on the amount of time a person spends looking at an advertisement. Further, when the editorial and advertising content are related, ad recall also increased.

Who Searches for What and How? – In a paper to be released at the 2011 WSDM Conference in Hong Kong, Yahoo! Labs conducted an in-depth segmentation analysis of an anonymous query log of 2.3 million Yahoo! users to evaluate and identify online search behavior in terms of who users might be (demographics), what they search for (query topics), and how they search (session analysis). A sampling of the full results revealed that:
- People with higher educational levels made fewer navigational queries.
- Searches related to actors and actresses were about three times higher in L.A. than in any other region.
- San Francisco had the highest percentage of travel queries out of any region.

About Yahoo!

Yahoo! (NASDAQ: YHOO) is an innovative technology company that operates the largest digital media, content, and communications business in the world. Yahoo! keeps more than half a billion consumers worldwide connected to what matters to them most, and delivers powerful audience solutions to advertisers through its unique combination of Science + Art + Scale. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom (pressroom.yahoo.com) or the company’s blog, Yodel Anecdotal (yodel.yahoo.com).

“Our collaboration with leaders in television and brand advertising, combined with the innovative technologies we’re pioneering, signals the beginning of a new era of highly personalized, Internet-enhanced television,” said Ron Jacoby, vice president, Yahoo! Connected TV. “Imagine an immersive, real-time TV experience that brings people even closer to the programs and brands they love by enabling them to play along while they watch their favorite shows.”

With broadcast interactivity, TV programmers will be able to create TV apps that let viewers vote for a reality-TV participant, get more information about characters, or make e-commerce purchases while watching a show. For brand advertisers, broadcast interactivity will let them connect in real time with TV viewers during commercials or other branded entertainment experiences. Examples of broadcast interactivity could include:

CBS — Viewers of “Hawaii Five-O” could view fun facts about the show and learn more about the actors, characters, and setting by using their remote controls.
ABC — Viewers of an ABC primetime show could access actor information and view photos and videos during certain scenes right from their TVs while watching the show.
Showtime — “Showtime Boxing” fans could access detailed fight information including photos and videos, test their knowledge of the boxers, and vote for the boxer they think will win the match.
HSN — Viewers watching HSN could directly purchase an item highlighted on the live show and take advantage of specials of the day, using their remote controls.
Ford — TV viewers watching a Lincoln commercial could find local dealers, customize their dream cars, view Lincoln luxury lifestyle videos, and more.
Mattel — Viewers of a Barbie® TV commercial could take Barbie polls, play Barbie dress-up games, view Barbie documentary videos, and more.
Yahoo! is working with Connected TV distribution partners including Broadcom Corporation, D-Link, Haier, MediaTek, Sony and Toshiba to enable the broadcast interactivity pilot on their devices in 2011.

TV apps on Yahoo! Connected TV

Today the Yahoo! Connected TV experience centers around a collection of more than 100 easy-to-use TV apps, providing deep content designed to complement TV viewing. TV apps run the gamut from social networking to music, games, news, weather, finance, and shopping, and provide access to more than 50,000 movies and TV shows on demand.

Traditional media and entertainment companies are developing some of the most compelling new TV apps available on Yahoo! Connected TV. These companies include CNBC, a recognized world leader in business news; Clear Channel Radio, a leading radio company; NBC, a leading television network; QVC, one of the largest multimedia retailers in the world; and mgMedia, developer of technology for multi-device, worldwide movies on demand distribution.

New media TV apps for the Yahoo! Connected TV platform include those from Mediafly, Virtual Nerd, Screen Dreams, and more.

Yahoo! at 2011 International CES

A variety of product demonstrations will take place at the Yahoo! booth, #36201, in South Hall 4, of the Las Vegas Convention Center. In addition to showcasing the broadcast interactivity pilot, Yahoo! will demonstrate the Yahoo! Connected TV Store, scheduled to launch in March 2011, and interactive scenarios showcasing products that highlight Yahoo!’s platforms and technologies, including:

Three-Screen Connected Device Interactivity — Experience interactivity amongst tablets, mobile phones, and TVs. Demos will showcase an Android phone used as a smart remote control for Yahoo! Connected TV, a tablet device used in sync with an on-air program, and the ability to “flick” videos from the tablet or phone to a big-screen TV for shared viewing.
Yahoo! Mobile, Seamless Connectivity — Play with the newest apps and mobile experiences that are bringing Yahoo!’s leading digital media, content, and communications services to mobile phones and tablet devices on a global scale. A new Flickr® app for Windows Phones and Slate tablets will be showcased, alongside other leading Yahoo! mobile experiences.
For additional information, search for “Yahoo! Connected TV” at yahoo.com.

About Yahoo!

Yahoo! (NASDAQ: YHOO) is an innovative technology company that operates the largest digital media, content, and communications business in the world. Yahoo! keeps more than half a billion consumers worldwide connected to what matters to them most, and delivers powerful audience solutions to advertisers through its unique combination of Science + Art + Scale. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom (pressroom.yahoo.com) or the company’s blog, Yodel Anecdotal (yodel.yahoo.com).

“Wayne is a proven leader and innovator who will bring a wealth of operating expertise and advertiser relationships to Yahoo!,” said Levinsohn. “His record of brand building with advertisers and his focus on driving revenue through creative executions will serve both Yahoo! and Madison Avenue well.”

“Yahoo! combines unsurpassed scale in digital media, content and communications with innovative technologies that will help define the future of online advertising,” said Powers. “This is an irresistible opportunity to expand Yahoo!’s industry leading position and drive revenue growth by serving our advertisers—and users—in ways no one can duplicate.”

Since 2006, Powers has led Time, Inc.’s relationships with Fortune 500 advertisers, created and launched the Time Inc. Digital Network, and driven integrated sales across all Time, Inc. properties.

Previously, he served as president of Media Networks Inc. and Targeted Media at Time Inc., generating record growth at both companies through innovative advertising strategies, including the integration of new product launches across print, internet and mobile. Media Networks was one of the first integrated sales teams within Time Inc. and Powers led the successful launch of Time Inc.’s digital business.

Before joining Time Inc., Powers held several senior level sales executive positions in the consumer packaged goods industry with Nestle and Dole Packaged Foods. He is a graduate of Ohio State University with a BS in marketing.

About Yahoo!

Yahoo! (NASDAQ: YHOO) is an innovative technology company that operates the largest digital media, content, and communications business in the world. Yahoo! keeps more than half a billion consumers worldwide connected to what matters to them most, and delivers powerful audience solutions to advertisers through its unique combination of Science + Art + Scale. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom (http://yhoo.client.shareholder.com/press/) or the company’s blog, Yodel Anecdotal (http://ycorpblog.com/).

The Internet publishing and broadcasting and search portal industry includes about 2,300 companies with combined annual revenue of about $34 billion. Major companies include Google, IAC, and Yahoo!. The publishing and broadcasting segment of the industry is concentrated: the top 50 companies account for more than 60 percent of revenue. The search portal segment of the industry is highly concentrated: the top 50 companies account for more than 90 percent of revenue.

Companies that specialize in providing Internet access are covered in the Internet Service Providers profile.

COMPETITIVE LANDSCAPE

Demand is driven by consumer and business needs for information and entertainment. The profitability of individual companies depends on their ability to deliver relevant information to consumers and to offer advertisers desirable target markets. Large companies enjoy economies of scale in marketing and in their ability to develop and maintain multiple websites. Smaller companies can compete by focusing on niche markets. The industry is capital-intensive: average annual revenue per employee is more than $400,000.

Companies in the Internet publishing and broadcasting and search portal industry compete with other publishers and broadcasters and with the Internet-related businesses of leading technology and entertainment companies.

PRODUCTS, OPERATIONS & TECHNOLOGY

Major products are search portals and websites devoted to news, sports, entertainment, gaming, networking, and other topics. Advertising is the primary source of revenue. Other sources of revenue include subscriptions and licensing of proprietary products to other sites.

Key Topics Covered:

Industry Overview

Quarterly Industry Update

Business Challenges

Trends AND Opportunities

Call Preparation Questions

Financial Information

Industry Forecast

Website and Media Links

Glossary of Acronyms

For more information visit http://www.researchandmarkets.com/research/9c829f/internet_publishin.

Source: First Research

SUNNYVALE, Calif. – Yahoo! (NASDAQ:YHOO) introduced new Search enhancements that will help millions of people be entertained, productive, and informed anywhere they are across Yahoo!. Leveraging Yahoo!’s rich content and robust technology platforms, these new Yahoo! Search features will help people get to the entertainment and news content they care about on all connected devices — and do more with the things they find.

“Our goal is to understand what people care about and to make it fun for them to explore the most personally relevant, interesting, and informative content so that they can get things done faster and stay in the know,” said Shashi Seth, senior vice president, Yahoo! Search and Marketplaces. “Yahoo!’s new immersive Search is a cornerstone of the overall Yahoo! experience, creating more ways to connect people with whatever and whoever interests them.”

To start using the new enhancements, go to Yahoo.com and search for topics such as “Lady Gaga” or “Wall Street: Money Never Sleeps.” The features include 3D multifaceted results and tools that let people:

- Cut to the chase – Intelligent shortcuts for movies, musical artists, celebrities and news topics conveniently organize the most important details such as images, articles, videos, tweets, event listings, and ratings. They also provide quick and easy ways to purchase movie or concert tickets while searching.
- Find favorite movies and TV shows – The first in a series of unique “quick apps” from Yahoo! Search, a new Web app for Netflix provides an easy way for Netflix members to add DVDs to their Queue right from the Search results page. Additionally, members can start to instantly watch movies and TV shows with one click on the app’s “play” button.
- Watch what’s happening now – Continuing to bring Search to more people in more places across Yahoo!, the company is helping people feed their curiosity by displaying image slideshows right above the standard results for interesting topics from Yahoo!’s Trending Now lists on Yahoo.com and elsewhere.
- Lean back and browse more pictures – An immersive new Yahoo! Image Search delivers engaging slideshows with public photos from Flickr and Yahoo!’s leading content sites, as well as the ability for people to view personally meaningful public Facebook albums from friends when they sign-in and connect their Yahoo! accounts to Facebook.
- Search on the go – Android and iPhone users can now get faster, more sophisticated Search results, thanks to the latest HTML5 technology. Rich content on entertainment, finance, and local topics is surfaced in more unique and compelling ways for high-end mobile devices.

Working toward its vision to be the center of people’s online lives, Yahoo! is dedicated to re-imagining Search by creating new ways to bring people closer to what they need and want on the Web. Today’s visually stunning new Search experiences throughout the Yahoo! network, along with innovative technology enhancements and quality improvements for rich local and shopping searches, all supplement organic algorithmic Search listings from the recently transitioned Microsoft search platform. Yahoo! expects current and future innovations to redefine Yahoo! Search and drive greater consumer engagement and loyalty.

New features began rolling out to Search users across the U.S. today, and Yahoo! expects to launch them for additional global markets in 2011.

About Yahoo!

Yahoo! attracts hundreds of millions of users every month through its innovative technology and engaging content and services, making it one of the most visited Internet destinations and a world-class online media company. Yahoo!’s vision is to be the center of people’s online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com or the company’s blog, Yodel Anecdotal (yodel.yahoo.com).

“Yahoo!’s unique combination of Science, Art and Scale connects advertisers with consumers in ways that drive results,” said Frank Weishaupt, VP, North America Ad Marketplaces at Yahoo!. “Smart Ads will continue to be an important component of display advertising and the acquisition of Dapper will help Yahoo! to more efficiently deliver dynamic and personalized ads for customers across more of our network.”

The acquisition builds upon Yahoo!’s current display advertising leadership and will accelerate the adoption of Yahoo! Smart Ads. Yahoo! currently partners with Dapper, along with others in this space, and owning this technology will help the company deliver innovative solutions to an even broader range of advertisers and integrate dynamic ad serving into key Yahoo properties. Yahoo! is committed to the Smart Ads program and remaining open to working with innovative third parties in addition to providing a proprietary solution with the acquisition of Dapper.

“Yahoo!’s product strategy is focused on creating engaging and meaningful experiences that keep users entertained and informed,” said Dev Patel, VP, Advertiser and Publisher Solutions at Yahoo!. “Utilization of consumer insights to deliver relevant consumer and advertiser experiences are built into our technology from inception and Dapper’s capabilities will further enhance the experiences we deliver.”

Dapper was founded by Eran Shir and Jon Aizen in 2006 with a vision to transform display advertising with personalized, relevant content.

“The Dapper team is thrilled to be joining Yahoo!, already the largest and most successful force in display advertising,” said James Beriker, President and CEO of Dapper. “The addition of our technology platform will bring advertisers and agencies a highly scalable solution for building and optimizing dynamic ad campaigns with the reach and quality of Yahoo!’s network.”

Financial terms of the transaction were not disclosed. Yahoo! expects to complete the acquisition in the fourth quarter of 2010.

About Yahoo!

Yahoo! attracts hundreds of millions of users every month through its innovative technology and engaging content and services, making it one of the most visited Internet destinations and a world-class online media company. Yahoo!’s vision is to be the center of people’s online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com or the company’s blog, Yodel Anecdotal (yodel.yahoo.com).

SUNNYVALE, Calif. & NEW YORK – Yahoo! (NASDAQ: YHOO) and the Ad Council announced the launch of the 2010 “Create for a Cause” contest to recognize the best in digital advertising for public service campaigns.

The winning campaign, selected by a panel of digital advertising leaders, will appear on Yahoo!’s sign-in page, the entry to many of Yahoo!’s most popular services and one of the most highly trafficked advertising properties on the Web with nearly one in ten Americans visiting every day.

The second annual “Create for a Cause” contest (http://advertising.yahoo.com/cfac) will be open from October 11 to December 3, 2010, to advertising agencies looking to showcase their most creative digital campaigns for nonprofit and federal government agency clients. For the first time, all agencies are invited to submit entries, including those not affiliated directly with the Ad Council. The winning campaign will be announced January 5, 2011.

“Some of the most innovative digital campaigns being developed today are done on behalf of nonprofit organizations and causes,” said Mitch Spolan, vice president of Yahoo!’s North American field sales. “‛Create for a Cause’ offers the opportunity to build exposure for the most worthy causes in ways that can uniquely be achieved through the digital canvas.”

“Create for a Cause is a wonderful opportunity to showcase the pro bono commitment of the advertising industry and their talent in developing compelling digital creative,” said Barbara Shimaitis, senior vice president of Interactive Services at the Ad Council. “We are grateful to Yahoo! for helping spearhead this contest and donating premier placement for the winning campaign.”

The Yahoo! sign-in page ad unit, which first launched in June 2010, provides advertisers with an entire online page for highly creative campaigns that engage audiences on an emotional level. Among the advertisers that have used the Yahoo! sign-in page for campaigns are leading brands such as Chevrolet and Macy’s.

In developing submissions for “Create for a Cause,” agencies can create new campaigns, tweak existing ones, or use initiatives already in the marketplace. Agencies in the U.S. that have an existing or upcoming campaign with the Ad Council or are working with a 501(c)(3) organization or a federal government agency are eligible to enter.

Yahoo!’s social responsibility department, Yahoo! for Good, is focused on empowering people to make a positive impact by leveraging Yahoo!’s audience, products and employees. Their efforts are closely aligned to Yahoo!’s business, so any cause-related effort is also benefiting its business.

A committee of well-known advertising figures — including Peggy Conlon, president and CEO of the Ad Council; Rob Rasmussen, chief creative officer at Tribal DDB; Nick Parish, North American editor of Contagious Magazine; Ze Frank, digital philosopher — will judge the campaigns and choose the one they feel has the greatest creative impact.

In 2009, the first year of the contest, the winning “Create for a Cause” campaign was the U.S. Army’s High School Dropout Prevention program, known as “Boost Up,” developed by Publicis New York. The campaign was awarded $750,000 in Yahoo! Mail ad inventory and earned the distinction as the first to run in the Yahoo! Mail “tandem” ad unit.

About the Ad Council:

The Ad Council is a private, nonprofit organization with a rich history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action, and saving lives.

About Yahoo!:

Yahoo! attracts hundreds of millions of users every month through its innovative technology and engaging content and services, making it one of the most visited Internet destinations and a world-class online media company. Yahoo!’s vision is to be the center of people’s online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com or the company’s blog, Yodel Anecdotal (yodel.yahoo.com)

SAN FRANCISCO – Dapper, a pioneer in transforming display advertising into a predictable and scalable performance marketing channel, announced that it has brought its acclaimed Fixing Advertising series to London on September 21. In its first European engagement, the Fixing Advertising panel took a deep dive into the new data and technology driven display advertising ecosystem and showcased new data on how brands in the United States and Europe are creating profitable display marketing programs. Moderated by ExchangeWire.com’s Ciaran O’Kane, the panel featured Alex Gisbert (Expedia), Stephen Taylor (former CEO of Qype), Joseph Leon (Essence), John Genna (Microsoft), Pierre Naggar (Yahoo!), and Jon Aizen (Dapper). These industry innovators engaged in an active discussion about how technology and data are finally enabling marketers to drive accountability, scale, and profitability in display.

Fixing Advertising: London kicked off at 6:00 p.m. on Tuesday, September 21 at The Hospital Club London located at 24 Endell Street (in the Covent Garden District).  More information is available at www.fixingadvertising.com.

“The new world of display advertising is reaching critical mass in the US, and it’s poised to grow to at least $17 billion worldwide by 2014,” said James Beriker, CEO of Dapper. “As marketers across the globe look to display to become a more accountable channel — as search has been for more than a decade — we’re continuing to lead the discussion about how to leverage technology and data to transform the channel. We’re very excited to take this discussion into the U.K.”

Dapper’s highly successful Fixing Advertising series explores the developing display ecosystem of DSPs, data, and dynamic ads to better inform advertisers about the potential for this medium and to bring innovation to the forefront of the discussion. Over the past year, the event has brought together over 750 attendees among the best and brightest in this developing space in New York, San Francisco, Los Angeles, Seattle, and Chicago. Participants represent the advertisers and technologists on the leading edge of display, including AdBrite, AppNexus, BlueKai, Catalyst S+F, CareerBuilder.com, DataXu, eBay, Expedia, Kayak.com, MediaMath, Orbitz, PubMatic, the Rubicon Project, Travelocity, Turn, United Online, Yahoo! and others. Podcasts of previous panel discussions are available at www.fixingadvertising.com.

About Dapper

Dapper is leading a movement to fix display advertising by transforming ads from generic, broadcast messages to intelligent, content-rich, and highly relevant ad units. Dapper’s IntentMatch™ technology automatically indexes an advertiser’s entire product catalog, buys impressions based on user intent, and matches users to the right products in a dynamic ad unit, driving profitability in display. Dapper is privately held with funding from Accel Partners. The company is headquartered in San Francisco, CA with offices in New York and Tel Aviv. For more information, please visit the company’s website (http://www.dapper.net).

SEATTLE – AdReady, a pioneering technology company that delivers powerful yet elegant and cost-effective software solutions for digital display advertising, announced the AdReady Partner Summit 2010, the company’s first annual user conference for digital advertisers, agencies and publishers. AdReady partners and customers can register online now.

During the two-day event, AdReady and its partners will provide attendees – such as Yahoo! and Pandora – with actionable information about display advertising, including overviews of new technology applications and techniques, as well as best practices in digital display advertising. Attendees will have the exclusive opportunity to learn more about AdReady 3.0, the latest version of AdReady’s award-winning display advertising platform, scheduled to be released in early October.

Industry visionary Clark Kokich, Chairman, Razorfish will open the event with a keynote presentation on the rapid evolution of the display advertising market. CEO of BlueKai Omar Tawakol will provide attendees with an overview of the growing opportunities surrounding online consumer intent data. Yahoo!, Pandora, eGencia and digital marketing agency Avala Marketing will also participate in a number of other partner and customer sessions.

AdReady CEO Karl Siebrecht and Jamie Lomas, Vice President, Sales and Client Services, will lead sessions designed to provide attendees with in-depth educational sessions designed to help advertisers increase their return on advertising spend (ROAS). Sessions include an overview of precision campaigning, or the ability to target specific messages to specific people at specific times, as well as the latest tips and tricks for using AdReady 3.0 for media planning, creative automation, reporting, optimization and more.

“We are thrilled to host an event where our customers and partners can come together to advance their knowledge of display advertising by talking with us and each other,” said Siebrecht. “It’s the perfect stage to unveil our new platform, as partner and customer feedback is what made this latest round of improvements possible. Our customers are just as excited to see our new platform as we are to show it off.”

To view detailed speaker, agenda, venue and registration information, visit http://learn.adready.com.

About AdReady

AdReady’s technology platform delivers the power and sophistication of multiple best-in-class enterprise software solutions for digital display advertising wrapped in an elegant, cost-effective and powerful technology platform. It is optimized for sophisticated agencies and advertisers trying to efficiently manage precision campaigns, by integrating creative automation and micro-targeting capabilities. AdReady’s platform was recently named “Best Ad Delivery Platform Innovation” by the Digital Publishing and Advertising Conference (DPAC). The company was also named “Service Provider of the Year” by the Washington Technology Industry Association (WTIA). To learn more, please visit www.adready.com, follow us on Twitter @AdReady, or find us on Facebook.

It is interesting to consider what if the founders of Yahoo had stuck to the original name. Certainly we would not have the iconic logo and of course the memorable name the company has now. It might be pertinent to say that had the company entered the competitive fray as Jerry’s Guide to the World Wide Web the search engine would hold a lowly position amongst the options users have today to search the internet. While Google dominates the sector and has a brand value of $32bn in the branding agency Interbrands 2009 analysis of global brands, Yahoo! still posts a brand value of $5.1bn (the second ranking search engine in the analysis). This is one of the many examples that can be cited as to the importance of a good brand name and of a strong overall brand to business success.

The importance of effective branding has generally been lost to companies in the pharmaceutical, biotechnology and medical device industries. One reason for this is that unlike other industries companies in these sectors have been able to charge premium prices for their products. Of course with such high development costs they need to. However, in sectors outside these life science industries competition leads to an emphasis on differentiation based on price and therefore to a degree of commoditization which is ultimately unwelcome in most business sectors. Rather than differentiate through branding companies can be lulled into believing that price is the more effective differentiator. This may be fair for the supermarket sector but not for many others.

As pressure has built on drug and medical device companies, based on governmental efforts to reduce healthcare spending, the importance of brand building efforts has been realised by some. As people continue to search the internet for information related to health and disease, and as they increasingly engage in online conversation with fellow sufferers and physicians for support and advice on day-to-day management of their conditions they increasingly become exposed to the companies that actually make the drugs and devices that they use. Even so, it is perhaps true to say that while many people know of Viagra they probably still cannot name the company that manufactures the drug. How important is it anyway for patients to know about the drug and device products they use? The simple answer is that it is increasingly important, purely because of the information they seek and obtain online. When companies first started to use direct to consumer advertising an important concern was that doctors would be pressured by patients into prescribing certain drugs, against their better judgment. As time has gone on these fears have subsided as physicians have stood firm and have been able to assert their positions as the decision makers in the patient-physician relationship based on their specialisation and a clear understanding of what is best for a particular patient. It appears that more and more physicians, who themselves are becoming increasingly familiar with and utilising the power of online social networks, welcome dialogue with the more informed patient.

Key Topics Covered:

Executive Summary
Introduction
What is a brand?
Brand architecture
5 Marketing strategies – Corporate vs product branding
6 Branding Clinical Trials
7 E-branding. Maximising a web presence
8 Word of Mouth Marketing
9 How to protect a brand
10 Steps to brand creation and promotion
APPENDIX
Companies Mentioned:

Philips
Medtronic
Nuvasive
KCI
Sonova

For more information visit http://www.researchandmarkets.com/research/cd30c5/trends_and_strateg

SUNNYVALE, Calif. – Yahoo! Inc. (NASDAQ: YHOO) and Dex One Corporation (NYSE: DEXO) announced an expanded partnership which will increase local businesses’ online exposure. All businesses advertising on Dex One’s popular local search site, DexKnows™ (www.dexknows.com), will now be able to have their online listings appear in Yahoo! Local search results. The expanded partnership doubles the geographic area covered by an existing relationship formed in 2007, providing more local businesses with greater opportunities to attract ready-to-buy customers.

Dex One’s online listings are comprised of detailed business information and direct links to businesses’ DexKnows profile pages. The profile pages feature user-generated ratings and reviews, maps of business locations, and more.

The previous agreement between Dex One and Yahoo! exclusively covered the 14-state region where Dex One is the official print directory publisher for Qwest. Since the initiation of the original agreement, the relationship between Dex One and Yahoo! has proven highly successful, yielding thousands of leads for local businesses and laying the groundwork for the current expansion.

“Yahoo! is committed to helping local businesses unlock the potential of digital advertising,” said Regan Senkarik, Vice President of Channel Sales, Yahoo!. “Expanding our agreement with Dex One will provide their clients with greater exposure in local communities and more consumers with detailed information on local businesses.”

Yahoo! collaborates with a variety of premier partners to help them maximize their online spend with creative and customized campaigns that allow them to meet their unique business objectives. These collaborations include Yahoo!’s strategic relationship with a consortium of 800 American newspapers — consisting of 52 percent of all U.S. Sunday circulation — which use Yahoo!’s behavioral targeting tools to sell display ads on consortium member sites and on the Yahoo! network.

“This strengthens a great strategic relationship with Yahoo! and broadens the reach of our local advertiser network,” said Sean Greene, senior vice president of interactive, Dex One. “Through the network our clients’ online business information appears not only on DexKnows but also in prime locations on many of the Web’s most popular search sites, including Yahoo! Local.”

About Yahoo!:

Yahoo! attracts hundreds of millions of users every month through its innovative technology and engaging content and services, making it one of the most visited Internet destinations and a world-class online media company. Yahoo!’s vision is to be the center of people’s online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com or the company’s blog, Yodel Anecdotal (yodel.yahoo.com).

About Dex One Corporation:

Dex One Corporation (NYSE: DEXO) is a leading marketing solutions company that helps local businesses reach, win and keep ready-to-buy customers. The company’s highly-skilled, locally based marketing consultants offer a wide range of marketing products and services that help businesses get found more than 1.5 billion times each year by actively shopping consumers. Dex One offers local businesses personalized marketing consulting services and exposure across a broad network of local marketing products – including its “official” print, online and mobile yellow pages and search solutions (http://www.dexknows.com and http://www.business.com), as well as major search engines. For more information visit www.DexOne.com.

LOS ANGELES – What if even a fraction of the billions of dollars generated by search engine advertisers was directed towards good causes? That is the concept behind GoodSearch.com, a Yahoo-powered Internet search engine that donates 50% of its revenue, approximately a penny per search, to the charities designated by its users.

GoodSearch, LLC, announced that the United States Patent and Trademark Office issued the company US Patent 7,769,738. The patent protects proprietary technology pioneered by GoodSearch that enables users of an Internet search engine to designate a third party, such as a charity or school, to share in the revenue generated by search-related advertising.

You use GoodSearch exactly as you would any other search engine and the pennies add up quickly – just 500 people searching four times a day will earn around $7,300 in a year. It doesn’t cost the users a thing!

More than 92,000 nonprofits and schools are now registered with GoodSearch and the site has quickly spread via word-of-mouth and the blogger community. Examples of organizations listed on the site include: The Cystic Fibrosis Foundation which has earned more than $14,000; the ASPCA which has raised more than $34,000; and St. Jude Children’s Research Hospital which has earned more than $12,000.

“We know there are a lot of people who want to do good but may not have the time or the money to help out.” said Ken Ramberg, Co-Founder of GoodSearch and former President of JOBTRAK, the largest online career site for college students (now a division of Monster.com). “GoodSearch’s patented technology makes it as easy as possible. We’ve taken something people do every day — search the Internet — and have turned it into doing good.”

“With so many companies entering the Internet technology space, those with robust intellectual property portfolios will likely be the ones most trusted by their partners and customers. The issuance of patent 7,769,738 will provide our 92,000 non-profit and school partners, and millions of users, a high level of confidence when utilizing GoodSearch’s proprietary search engine to help support their favorite cause.”

NEW YORK – Responding to marketers’ call for better brand safety and enhanced transparency online, the Interactive Advertising Bureau (IAB) announced that 16 member companies are the first to commit to comprehensive self-certification against the IAB “Networks & Exchanges Quality Assurance Guidelines.” Released in June of this year, the guidelines are part of a far-reaching industry initiative lead by the IAB to increase buyer control over the placement and context of advertising on ad networks and exchanges. The announcement was made at ClickZ Connected Marketing Week in San Francisco, where the IAB Networks & Exchanges Committee programmed a one-day forum on ad networks and exchanges.

The first 16 IAB member companies that will self-certify in early 2011 are:

24/7 Real Media

Fox Audience Network

Adify

Google

AOL/Advertising.com

ScanScout

AudienceScience

Specific Media

Burst Media

Traffic Marketplace

Casale Media

Tremor Media

ContextWeb, Inc. / ADSDAQ Exchange

Yahoo!

CPX Interactive

ValueClick Media

“We applaud the efforts of these ad networks and exchanges to be the first to commit to the standards and practices covered by ‘Networks & Exchanges Quality Assurance Guidelines,’” said Randall Rothenberg, President and CEO, IAB. “It is no small task to undergo the self-certification process and, once compliant, these organizations will provide marketers the highest level of brand safety. Every agency and marketer should consider compliance with these guidelines as a buying standard and we invite additional ad networks and exchanges to join the program.”

“The IAB Quality Assurance Guidelines demonstrate to marketers and agencies that we put brand safety first,” said Jay Sears, General Manager of ContextWeb, Inc.’s ADSDAQ Exchange, and Co-Chair of the IAB Networks & Exchanges Committee. “These 16 companies that have raised their hand must now engage in a full-scale implementation that will require extensive training and investment—it shows a true commitment to control, transparency and simplifying the buying of digital media.”

“The certification program we designed is a way to provide marketers and agencies a standardized approach that will make buying advertising easier and give increased control over where ads are placed,” said David Jacobs, Senior Vice President, Advertising.com, and Co-Chair of the IAB N&E Ad Certification Working Group. “We anticipate broad adoption of these guidelines by parties participating in the self certification process.”

The rigorous self-certification process requires the participating companies to:

Attend IAB training sessions developed to guide compliance officers through the proper implementations of the guidelines
Conduct quarterly internal audits to test compliance with the guidelines
Submit forms to the IAB from both the compliance officer and business unit leader attesting to adherence to the guidelines
“Networks & Exchanges Quality Assurance Guidelines” can be found on the IAB website at: http://www.iab.net/ne_guidelines.

About the IAB’s Networks & Exchanges Committee:

The IAB Networks and Exchanges Committee is comprised of senior leaders of ad networks and ad exchanges that are general member companies. The committee is dedicated to furthering the interests of ad networks and ad exchanges in today’s complex ad marketplace. Committee objectives are to foster the highest standards of professionalism and accountability in relationships with publishers, advertisers and the agency community, to develop programs that enable revenue growth, and to create best practices that protect consumers and the industry. A full list of Committee member companies can be found at: http://www.iab.net/networks_and_exchanges_committee.

About the IAB:

The Interactive Advertising Bureau (IAB) is comprised of more than 460 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

SAN FRANCISCO – Dapper, a pioneer in transforming display advertising into a predictable and scalable performance marketing channel, announced that it will host a Fixing Advertising special event – The Quants Strike Back: How SEMs are Leveraging their Expertise to Transform Display into Profitability – at Search Engine Strategies in San Francisco next week.

The must-attend evening forgoes the panel format in favor of an intimate fireside chat with search marketing experts who have “crossed over” to display advertising, where they are using their data-centric skills to run profitable display campaigns. eBay’s Daphne Liska and Expedia’s Greg Taylor will join SEM expert and Dapper executive Chris Zaharias in a deep dive on how to transform display into a profitable channel – and how to win big in the next area of innovation for performance marketers who want to gain an edge over their competitors.

Fixing Advertising: The Quants Strike Back kicks off at 7:00 p.m. PDT on Tuesday, August 17 at The W Hotel San Francisco, located at 181 3rd St. at Howard. Registration is open to all, but space is limited and all Fixing Advertising panels have sold out to date. More information and a registration form are available at www.fixingadvertising.com.

“Many of the biggest companies today have drastically improved their businesses and brands based on successful search marketing,” said James Beriker, CEO of Dapper. “Now, as growth in search has tapered off and many marketers have maxed out their ability to efficiently scale their business through SEM, brands are actively seeking the next performance channel that can scale. Display is exciting because it leverages what works in search – and this is resonating with large, sophisticated advertisers. We look forward to bringing a conversation about display to the search community in San Francisco.”

Dapper’s highly successful Fixing Advertising series explores the developing display ecosystem of DSPs, data, and dynamic ads to better inform advertisers about the potential for this medium and to bring innovation to the forefront of the discussion. Over the past year, the event has brought together the best and brightest in this developing space in New York, San Francisco, Los Angeles, Seattle, and Chicago. Participants represent the advertisers and technologists on the leading edge of display, including AdBrite, AppNexus, BlueKai, Catalyst S+F, CareerBuilder.com, DataXu, Expedia, Kayak.com, MediaMath, Orbitz, PubMatic, the Rubicon Project, Travelocity, Turn, United Online, Yahoo! and others. Podcasts of previous panel discussions are available at www.fixingadvertising.com.

About Dapper

Dapper is leading a movement to fix display advertising by transforming ads from generic, broadcast messages to intelligent, content-rich, and highly relevant ad units. Dapper’s IntentMatch™ technology automatically indexes an advertiser’s entire product catalog, buys impressions based on user intent, and matches users to the right products in a dynamic ad unit, driving profitability in display. Dapper is privately held with funding from Accel Partners. The company is headquartered in San Francisco, CA with offices in New York and Tel Aviv. For more information, please visit the company’s website (http://www.dapper.net).

New York – DoubleVerify, the pioneer and worldwide leader in online media verification, announced an expansion of its executive team with three key hires of sales and marketing veterans from Yahoo!, NBC Universal and Google. Rose Steinberg joins as senior vice president of sales operations, Jennifer Hyman joins as vice president of marketing and Laura Anderson is now the company’s senior director of account management.

DoubleVerify has shown massive momentum recently, securing key partnerships with the top ad agency holding companies, ad networks and Web portals and increasing its staff to more than 60 employees. The company recently moved into new offices in midtown Manhattan to account for its rapid expansion.

“With the additions of Rose, Jennifer and Laura, we are building a team with vast knowledge of online advertising and digital media, and with experience managing large scale partners and customers,” said Oren Netzer, CEO of DoubleVerify. “As we establish the company as the pioneer in online media verification, we are looking forward to bringing more accountability, transparency and trust into this market.”

Rose Steinberg is a senior digital media executive and veteran of Yahoo! with 14 years of professional management experience. Steinberg was senior director of global business transformation and senior director of global sales operation at Yahoo!. There, Steinberg globalized the sales operations function across Asia-Pacific and Emerging Markets, driving regional and worldwide programs. In addition, she helped launch the Yahoo! Publisher Network in Australia by developing and implementing the first publisher solution in Asia-Pacific, including the Bebo AU, Digital Niche and Walt Disney anchor accounts. Additionally, Steinberg was a critical driver of Yahoo’s Right Media implementation across Asia-Pacific and Emerging Markets.  Steinberg has a Bachelor of Arts in communications studies and a minor in business administration from the University of San Diego.

Jennifer Hyman is a seasoned marketing executive with expertise in online consumer and business technology products. Before joining DoubleVerify, Hyman was the head of YouTube marketing, North America, at Google where she led a team of marketing managers to grow Google’s video and display advertising businesses including YouTube, Google’s Video Network and Google Branded Entertainment. Hyman joined Google in 2003 and worked on Google’s early vertical sales strategy as well as the launch of several core search and syndication products including Google Custom Search, Accessible Search and Google Finance. In addition, Hyman was a senior sales and marketing manager at Jupiter Research/Jupiter Media Metrix. Hyman earned her Bachelor of Arts at the University of Michigan, Ann Arbor.

Laura Anderson has more than 10 years experience in the Internet advertising industry specializing in sales planning, account management and operations.  Most recently, Anderson was an executive at NBC Universal, where she served as director of sales operations for all network and cable websites and held responsibility for all campaign implementation and sales fulfillment. Prior to NBC, Anderson spent five years at Yahoo! where she managed the East Coast Operations team, which fulfilled the largest book of business in the Yahoo! North America region.  Prior to her operations role, Anderson was one of Yahoo’s strongest account managers, handling $25MM of yearly revenue that included premium entertainment, travel and telco clients such as Warner Brothers Entertainment, NBC Universal, Discovery Networks, Continental and Cingular.  Previous to Yahoo! Anderson worked at iVillage.com as a sales planner. She earned a Bachelor of Arts degree from UNC Charlotte.

DoubleVerify offers a comprehensive suite of verification products that benefit all entities in the online advertising ecosystem such as buyers, aggregators and sellers. The company is backed by more than $10 million in venture capital funding and is poised for growth in the U.S. and abroad.

About DoubleVerify
DoubleVerify (www.doubleverify.com) is the worldwide leader in online advertising verification and the top choice of marketers, agencies, ad networks and publishers looking to ensure brand safety, campaign transparency and regulatory compliance. DoubleVerify verifies over 35 billion advertising impressions per month for hundreds of leading Fortune 500 marketers. DoubleVerify is headquartered in New York City, with engineering offices in Tel Aviv, Israel. Investors in DoubleVerify include Blumberg Capital, Institutional Venture Partners, First Round Capital and Genacast Ventures.

Google recently announced it was granted patent 7,668,832 for “Determining and/or using location information in an ad system“. This patent contains eight (8) claims, including two (2) independent claims.

This report provides a patent analysis including a detailed assessment of the two independent claims. This report also evaluates the patents applicability and impact on Google competitors as well as the location infrastructure companies and the wireless carriers.

Key Benefits:

Coverage areas for the Google patent
Companies effected and impacts
Audience:

Google and its partners
Google competitors
Wireless carriers
Location infrastructure companies
Keywords: Google, Google LBS, Google location advertising, Google Location-based Advertising, Yahoo, Microsoft, AOL, Wireless Carriers, Mobile Marketing Association, MMA

Key Topics Covered:

Executive Summary Google Patent Claims Analysis Impact on Competitors Yahoo Microsoft Location Infrastructure Companies Wireless Carriers Summary and Recommendations

Companies Mentioned:

AOL
Google
Intrado
Microsoft
Openwave
TCS
True Position
Qualcomm
Yahoo
For more information visit http://www.researchandmarkets.com/research/45044d/google_in_lbs_loc

Steele joins RMG Networks Board members Aileen Lee, Garry McGuire, Michael Hudes, Randy Komisar, David Liu, John J. Cadeddu, Kurt C. Hall and William Hearst.

“We are delighted to welcome Elisa to our Board of Directors,” said Garry McGuire, CEO of RMG Networks. “Her experience leading advertising, marketing and media for one of the world’s most recognized brands, makes her a great evangelist and advisor to a digital media company such as RMG.”

“RMG Networks is a leader in the digital place-based advertising space,” said Steele. “I am very excited to join the Board of such a visionary company and I look forward to leveraging my experience to further strengthen their leadership position within the industry.”

Prior to joining Yahoo!, Steele was senior vice president of corporate marketing at NetApp and led the company’s brand strategy and execution programs, communications, corporate relations, and integrated marketing functions on a global basis. Before NetApp, Steele spearheaded Sun’s integrated marketing and merchandising organization, where she was responsible for global go-to-market initiatives, campaign execution, events, online marketing, and installed base marketing. Steele’s professional experience also includes management positions at iPlanet eCommerce Solutions, JavaSoft, and AT&T.

Steele holds a master’s degree in business administration from San Francisco State University and a bachelor’s degree in business administration from the University of New Hampshire.

About RMG Networks

Recently named to AdWeek Media’s 2010 Out of Home HotList, RMG Networks is a leading place-based video entertainment company. RMG’s In-Flight Entertainment, Fitness Entertainment, Pharmacy TV, and NYTimes.com Today networks reach 30 million highly desirable and elusive viewers every month, leveraging over 115,000 video screens nationwide. RMG Networks is backed by National CineMedia, LLC (NCM), operator of the largest digital in cinema network in North America, and Kleiner Perkins Caufield & Byers (KPCB), a leading venture capital firm with a rich history of building entrepreneurial investments into successful enterprises. For more information, please visit www.RMGnetworks.com.

All of Gannett’s 81 local publishing organizations and seven of its Broadcasting Division sites will sell Yahoo! advertising inventory as part of Gannett’s local advertising solutions. As a result, local advertisers will benefit from expanded digital reach and audience targeting capabilities based on geography, user demographics, interests, and more against that expanded audience. In addition, Gannett will be leveraging the targeting and ad ordering capabilities of the APT from Yahoo! platform for local sales.

This partnership will extend Gannett’s local media organization reach to cover as much as 80% of the total digital audience in each market.

“This partnership builds on the strength of Gannett’s growing digital business and powerful local brands,” says Gracia Martore, president, chief operating officer and chief financial officer at Gannett. “Working with Yahoo! will allow us to offer targeted advertising messages with unmatched local audience reach.”

As part of the agreement, Gannett may also provide select local content for programming across Yahoo! properties in the U.S., including the Yahoo! homepage. A phased rollout will begin this quarter and will continue into 2011.

“Local advertising continues to be an important area of focus for us, and Yahoo! is committed to helping local businesses reach high quality target audiences,” said Hilary Schneider, executive vice president, Yahoo! Americas. “This partnership significantly expands our local offering and gives advertisers the technology and scale they need to reach online consumers.”

About Gannett

Gannett Co., Inc. (NYSE: GCI) is an international news and information company operating on multiple platforms including the Internet, mobile, newspapers, magazines and TV stations. Gannett is an Internet leader with hundreds of newspaper and TV web sites; CareerBuilder.com, the nation’s top employment site; USATODAY.com; and more than 80 local MomsLikeMe.com sites. Gannett publishes 82 daily U.S. newspapers, including USA TODAY, the nation’s largest-selling daily newspaper, and more than 600 magazines and other non-dailies including USA WEEKEND. Gannett also operates 23 television stations in 19 U.S. markets. Gannett subsidiary Newsquest is one of the UK’s leading regional community news providers, with 17 daily paid-for titles, more than 200 weekly newspapers, magazines and trade publications, and a network of web sites.

About Yahoo!

Yahoo! attracts hundreds of millions of users every month through its innovative technology and engaging content and services, making it one of the most visited Internet destinations and a world-class online media company. Yahoo!’s vision is to be the center of people’s online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com or the company’s blog, Yodel Anecdotal (yodel.yahoo.com).

NEW YORK – Ziff Davis, recently acquired by digital media executive Vivek Shah and investor Great Hill Partners, announced an addition to the company’s senior management team that will allow the publisher to improve and enhance the ability of its advertising partners to reach users who are actively in-market to purchase consumer electronics and technology products.

“At Ziff Davis, we produce trusted content to assist users in making important purchasing decisions and emerging technology allows us to reach those users in compelling new ways,” Shah said. “Bennett is well known in the online media world for the creative application of technology and data to successfully match consumers, marketers and web properties.”

Zucker has held senior management posts at such successful advertising technology platforms as Tacoda (acquired by AOL), Right Media (acquired by Yahoo!) and Acerno (acquired by Akamai). Most recently, Zucker has been an independent consultant to technology companies that enhance targeting opportunities across the Web. Some of his clients included Netezza, MediaMath and PubMatic.

“I think we have the opportunity at Ziff Davis to rewrite the industry standards of success in reaching in-market buyers of technology,” Zucker said. “We will focus on tapping and channeling an incredibly rich datastream of purchase intent, while observing the strictest privacy standards. I look forward to working closely with Vivek to create unmatched opportunities for advertisers as well as grow our editorial reach.”

Zucker will officially become Ziff Davis Senior Vice President & General Manager of Data Solutions on July 6. He will report directly to the CEO.

About Ziff Davis

Ziff Davis is a leading digital media company specializing in the technology market, reaching over 7 million highly engaged in-market buyers and influencers every month. Ziff Davis sites, which feature trusted and comprehensive evaluations of the newest and hottest products, include PCMag.com, ExtremeTech, GearLog, GoodCleanTech, DL.tv, AppScout, CrankyGeeks, Smart Device Central and TechSaver.com.

SUNNYVALE, Calif. – To help writers, editors, and content creators write effectively for the Web, Yahoo! Inc. (NASDAQ:YHOO) is publishing “The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World,” the first guide of its kind to focus on the specific issues associated with developing content for the online medium.

“The growth of online communication is only accelerating,” said Chris Barr, senior editorial director of Yahoo!, “but there hasn’t been a comprehensive manual of online editorial best practices to guide writers and editors. As the volume of Internet content grows and people become increasingly dependent upon clear and concise content, Yahoo! is pleased to be able to share these principles for writing for an online audience that we have amassed over the course of our 15-year history.”

Yahoo!’s core team of editors, led by Barr, revisited the company’s in-house style guide, addressed new concepts for online writing, and re-examined the old ones. They divided the guide into six sections covering not only the basics of grammar and punctuation, but also issues that even seasoned print editors and writers making the move to online writing struggle with, including creating accessible websites, minimizing legal risk on a website, and improving a site’s rank in search results. Before-and-after examples of how to clean up problem copy abound.

Equally important, “The Yahoo! Style Guide” shows how to write for an international audience, an audience that has no borders, significant because the Web has become a one-stop shop for people communicating with others around the globe. The guide is an essential tool for anyone who must write for the Internet with clarity and precision. It will appeal to:

- Journalists, personal and corporate bloggers, writers, technical writers, editors, students, and professors who create or edit content for websites and must know the unique requirements of Internet content.
- Web developers, designers, information architects, and others who handle the many website pages that contain valuable information for visitors.
- Content creators for mobile devices, one of the fastest growing Internet platforms.
- Small- and medium-size businesses, especially those with limited editorial resources, or those that are launching or improving their websites.
- Advertising agencies, PR agencies, direct marketing organizations, and everyone who writes marketing copy, email solicitations, Web advertisements, business communications, newsletters, or communications to customers or employees.
- Newspapers that are augmenting paper distribution with digital distribution.

The book’s companion website (styleguide.yahoo.com) covers more information and resources.

Advance praise for “The Yahoo! Style Guide“:

“Yahoo!’s editors have given the rules of the writing road a smart and timely reboot. It’s Strunk and White for the online world.”
– Arianna Huffington
Co-founder and editor in chief of The Huffington Post

“The ‘Yahoo! Style Guide’ is a map through the minefields that stand between communicators in the digital world and their audiences. The guide is well-organized and easy to use. It is an ideal companion text for writing courses…As an educator, I genuinely appreciate that the ‘Yahoo! Style Guide’ continuously reminds the users that communicating with people is the ultimate purpose of mastering the mechanics and tools for creating useful, compelling content for the digital world.”
– Phillip Dixon
Journalism Chair, Howard University

“The Yahoo! Style Guide’ warms the copy editor’s heart, covering the fine points of grammar, where to put a semicolon, and the use of the passive voice. But it aims beyond publishing professionals, offering guidance on how companies large and small can reach wide audiences through the Web.”
– Constance Hale
Author of “Wired Style” and “Sin and Syntax” and editor of sinandsyntax.com

“Yahoo! take[s] a practical and intelligent approach to online style. ‘The Yahoo! Style Guide’ finally sets the standards for online writing that have been missing for 15 years.”
Professor William Sledzik
Kent State University

“The Yahoo! Style Guide” will be released on July 6, 2010, by St. Martin’s Griffin, and is available in print wherever books are sold, and in digital versions for the iPad and Kindle.

To learn more about “The Yahoo! Style Guide,” visit styleguide.yahoo.com, and follow “The Yahoo! Style Guide” on Twitter at: @YahooStyleGuide

About Yahoo!

Yahoo! attracts hundreds of millions of users every month through its innovative technology and engaging content and services, making it one of the most visited Internet destinations and a world-class online media company. Yahoo!’s vision is to be the center of people’s online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! is headquartered in Sunnyvale, California. For more information, visit http://pressroom.yahoo.com or the company’s blog, Yodel Anecdotal (http://yodel.yahoo.com).

SUNNYVALE, Calif. – Continuing its commitment to be the center of people’s online lives, Yahoo! Inc. (NASDAQ:YHOO) announced new product integrations that continue bringing the best social experiences from across the Web to Yahoo! consumers around the world.

“More and more, people rely on social sites to share and discover information that matters to them, making Yahoo! uniquely positioned to provide people with all of the mainstream methods of content discovery – social, search, communications, and editorial,” said Cody Simms, senior director of Social Platforms and Yahoo! Developer Network (YDN) at Yahoo!. “Starting with Facebook, we are bringing all of these elements together to give people one simple, trusted place to share information and connect. We think this offers great benefit to people across the web, and it’s key to helping Yahoo! extend our reach and increase engagement.”

The announcement covers:

- Facebook Integration — Yahoo! has reached an important milestone in its partnership with Facebook. Starting this week, people who use both Yahoo! and Facebook can link their accounts and view and share updates with friends across both networks. People who connect their accounts can consume their Facebook News Feed on the Yahoo! homepage and in Yahoo! Mail and other Yahoo! sites and services. Additionally, people who create and share content on Yahoo! sites – including Yahoo! News, Yahoo! Sports, Flickr, and many Yahoo! entertainment sites, such as omg!, Yahoo! TV, and Yahoo! Movies – can easily share their actions with friends back on Facebook. Additional integrations will be ongoing.

- A Refresh of Yahoo! Profiles — Launched in October 2008, Yahoo! Profiles has allowed people to manage their identity and activities across Yahoo! from a central location. Yahoo! has refreshed the experience to make its privacy settings easier to use and to give people a central dashboard to manage what they share on Yahoo! from the external social accounts and apps that they have linked to Yahoo!, starting with Facebook and with others to come later this year. Yahoo! Profiles has been renamed Yahoo! Pulse to better reflect its broader ability to manage Yahoo! settings, privacy, and account links. The updated experience is available at http://pulse.yahoo.com.

“From news to sports to entertainment, Yahoo! sites provide ideal experiences to share with friends,” said Ethan Beard, director of Facebook Developer Network. “By integrating with Facebook on a global scale, Yahoo! is building upon an already valuable brand to give people easy ways to share the content they enjoy on Yahoo! with their friends on Facebook.”

Social and Yahoo! – Recent Milestones

Over the last few months, Yahoo! has been weaving the best social experiences from across the Web into the Yahoo! network to create more personally relevant online experiences for consumers worldwide, using its global cloud computing infrastructure. Upcoming and recent milestones include:

- Zynga Partnership – Later this year, Zynga, the company behind hit social games such as Farmville and Mafia Wars, has agreed to integrate its games into the Yahoo! Application Platform (YAP), making them available to people throughout the Yahoo! network.
- Koprol Acquisition – The recent acquisition of Koprol extends Yahoo!’s social, mobile, and local offerings and focuses on the intersection of location, community expertise, and mobile experiences.
- Yahoo! Updates “Firehose” – Earlier this year, the Yahoo! Updates firehose API — which aggregates social updates from Yahoo! and other sites across the Web and makes them easily available to publishers and developers — was rolled out.
- Citizen Sports Acquisition – Strengthening Yahoo!’s overall social strategy, the recent acquisition of Citizen Sports brings the world of sports to Facebook and mobile devices through innovative applications.
- Facebook Contacts Integration – Yahoo! Mail launched import contact functionality from Facebook into Yahoo! Contacts so people can build a more robust online address book.
- Facebook “Like button” – Facebook users who visit Yahoo! Finance and Yahoo! Sports can now easily “like” items such as sports teams or stock quote pages and share those actions with friends on Facebook.
- Twitter Partnership – Earlier this year, Yahoo! announced a global partnership to integrate Twitter’s real-time social experiences across Yahoo!. Yahoo! Search results already draw from the full stream of public tweets, and the broader agreement is scheduled for implementation later this year.
- Developer & Publisher Solutions – A suite of social APIs and services enable publishers like the Huffington Post and thousands of others to leverage the power of the Y!OS social platform via partnerships with JS-Kit Echo, Meebo, Gigya, Jan-Rain, among others. More information is at http://developer.yahoo.com/publisher.
- Yahoo! is deeply committed to privacy – not just as a written policy, but as a fundamental consideration applied to each and every Yahoo! site and service. Yahoo! offers simple controls so that everyone can change who sees their updates, or turn off their updates stream at any time. To find out more, go to Yahoo.com and search for “Yahoo! privacy settings” or visit http://pulse.yahoo.com/y/settings.

About Yahoo!

Yahoo! attracts hundreds of millions of users every month through its innovative technology and engaging content and services, making it one of the most visited Internet destinations and a world-class online media company. Yahoo!’s vision is to be the center of people’s online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! is headquartered in Sunnyvale, California. For more information, visit http://pressroom.yahoo.com or the company’s blog, Yodel Anecdotal (http://yodel.yahoo.com).

SAN FRANCISCO – Dapper, a pioneer in building a predictable and scalable growth channel in display advertising, announced that it will continue its popular Fixing Advertising panel series during Internet Week New York 2010 next month.

Fixing Advertising IWNY will drill into the massive changes and opportunities in display advertising today as advances in intelligent media buying, user data, and dynamic creative dramatically increase the value of display for brands, marketers, and consumers. Moderated by noted analyst Linda Gridley, the panel features Travelocity CMO Victoria Treyger and Kayak.com’s Emily Scott alongside the technologists and innovators driving the industry forward: Ramsey McGrory of Yahoo!; Michael Rubenstein of AppNexus; Alex Hooshmand of BlueKai; and Jon Aizen of Dapper.

“Similar to search marketing 10 years ago, the display channel is on the verge of tremendous transformation”
Fixing Advertising IWNY will kick off at 7:00 p.m. EDT on Tuesday, June 8 at the Nest Event Loft in New York City. Registration is open to all, but space is limited and all Fixing Advertising panels have sold out to date. More information and sign-up forms are available at www.fixingadvertising.com.

“Similar to search marketing 10 years ago, the display channel is on the verge of tremendous transformation,” said James Beriker, CEO of Dapper. “New technologies and approaches are radically improving the performance of display advertising by making it more relevant to consumers. We’re very excited to assemble a top-notch group of speakers at Internet Week to explore the new landscape and guide advertisers on the best ways to leverage display advertising today.”

Dapper’s acclaimed Fixing Advertising series explores the developing display ecosystem of DSPs, data, and dynamic ads to better inform advertisers about the potential for this medium and to bring innovation to the forefront of discussion. Over the past year, the event has brought together the best and brightest in this developing space in cities from Chicago to Seattle to San Francisco. Participants represent the advertisers and technologists on the leading edge of display, including AdBrite, AppNexus, BlueKai, CareerBuilder.com, DataXu, Expedia, Kayak.com, MediaMath, PubMatic, Catalyst S+F, Travelocity, Turn, Yahoo! and others.

About Internet Week New York

Presented by the International Academy of Digital Arts & Sciences, in cooperation with the Mayor’s Office of Film, Theater and Broadcasting, Internet Week New York is a week-long festival of events celebrating New York’s thriving Internet industry and the many companies, organizations and innovators driving the future of media, technology and business online. From June 7th – 14th, thousands of guests will attend an eclectic roster of events, including major conferences and expositions, industry keynotes and panels, special events and parties that celebrate technology and Internet culture. Internet Week New York 2010 Sponsors include: Yahoo!, Pepsico, HP, Microsoft Expression Studio, IAC, Corbis Images, and Aquent.

About Dapper

Dapper (Dapper.net) is leading a movement to fix online advertising by changing display ads from generic, broadcast messages to intelligent units that are personalized, relevant and interactive. Dapper’s approach and patent-pending technology transforms the web experience for consumers and creates a predictable and scalable growth channel for marketers. Dapper is privately held with funding from Accel Partners. The company is headquartered in San Francisco, CA with offices in New York and Tel Aviv. For more information, please see our demo (http://bit.ly/cpKma) or subscribe to Dapper’s blog at blog.dapper.net.

Contacts
For Dapper

SUNNYVALE, Calif. – Yahoo! Inc. (Nasdaq:YHOO), announced a partnership with Zynga that will integrate Zynga’s popular social games through Yahoo!’s global network. The partnership enables Zynga games to reach more than 600 million people worldwide across Yahoo!, giving them access to new and deeper ways to engage with friends and make new ones.

Zynga’s game integration with Yahoo! is part of Yahoo!’s commitment to offer personally relevant experiences to people from across the Web. Zynga games are expected to roll out on the Yahoo! network in the coming months and will include:

- Ability for people to play Zynga games and access their personal Zynga game updates across Yahoo!’s properties including the Homepage, Yahoo! Games, Yahoo! Mail, Yahoo! Messenger and others.
- Sharing of updates across multiple social experiences simultaneously while playing their favorite Zynga games on Yahoo!
- Product integration of Zynga games with the Yahoo! Application Platform (YAP), Yahoo!’s OpenSocial container through which third-party developers can develop applications on Yahoo!

“Yahoo is focused on providing compelling, personally relevant experiences and social games are core to this experience,” said Hilary Schneider, executive vice president, Yahoo! Americas. “Zynga will bring top notch social game experiences to Yahoo!, including through our open platforms such as Yahoo! Application Platform and Yahoo! Updates. Yahoo! will also continue to work with other partners, developers and publishers to bring compelling innovations and experiences from across the web to our users.”

“With over 35 million unique users playing our games every single day, social games are fast becoming a leading source of entertainment worldwide surpassing most television shows,” said Mark Pincus, founder and CEO of Zynga. “Our partnership with Yahoo! gives millions of new users the ability to connect with friends and families through games.”

Today’s partnership along with Yahoo!’s recently announced Facebook and Twitter relationships brings together social experiences from across the web and extends Yahoo!’s social strategy by providing multiple places across Yahoo! for people to play social games, access and share information, and connect with the people that matter to them the most.

About Yahoo!

Yahoo! attracts hundreds of millions of users every month through its innovative technology and engaging content and services, making it one of the most trafficked Internet destinations and a world-class online media company. Yahoo!’s vision is to be the center of people’s online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com or the company’s blog, Yodel Anecdotal (yodel.yahoo.com).

About Zynga

Zynga has over 230 million monthly active users playing its games. These games include FarmVille, Treasure Isle, Zynga Poker, Mafia Wars, YoVille, Café World, FishVille and PetVille. Zynga games are available on Facebook, MySpace and the iPhone. Through Zynga.org, Zynga players have raised over $3 million for world social causes. Zynga is headquartered in Potrero Hill in San Francisco. For more information, visit www.Zynga.com or www.Zynga.org.

Yahoo! is the trademark and/or registered trademark of Yahoo! Inc.

SUNNYVALE, Calif. & JAKARTA, Indonesia – Yahoo! Inc. (NASDAQ:YHOO) announced the acquisition of Koprol. Headquartered in Jakarta, Indonesia, Koprol extends Yahoo’s social, mobile and local offerings and focuses on the intersection of location, community expertise and mobile experiences that have become important trends around the globe. Koprol enables users to interact and share knowledge about their community in a way that is uniquely tailored to mobile phones.

Koprol allows people to connect and share photos, reviews and additional information about locations in real-time using just their mobile phone browser, making the service accessible to a larger percentage of mobile users. Once on Koprol, people can “check-in” to their current location and see where others are and what they are doing. The service helps people find local businesses, such as popular shops or restaurants, based on user ratings including a “thumbs-up” feature to elevate favorite places to the top of the ranking. Users can also start or join discussions based on particular locations and invite friends to participate, creating a unique city-based social mobile community resource.

“Users are increasingly relying on mobile devices to communicate and access the Internet and they are looking for seamless integration between those devices and PCs. This is especially true in many emerging markets where we are introducing the Yahoo! brand to many new-to-Net users,” said Rose Tsou, senior vice president, Asia Region at Yahoo!. “Koprol was uniquely designed for mobile phones and within a year has already built a strong user base. Yahoo! provides the global scale and technology to accelerate growth in Indonesia as well as introduce the service to new markets.”

Yahoo! is focused on providing personally relevant content to its global users on multiple devices and access points. Koprol aggregates a database of locations within a city, created through its community, so that people can find friends or discover new local businesses, neighborhood resources and discussions that are important to them. Yahoo! plans to leverage the rich community of information generated by Koprol users to make its properties and applications, including its homepage and media and communications products, even more locally relevant.

“We are excited to join Yahoo! and look forward to the opportunities being part of a global Internet leader presents,” said Fajar Budiprasetyo, CEO and co-founder of Koprol. “From the beginning, we have leveraged Yahoo!’s open technologies to help build our business, and it was just six months ago when we were showcased at the Yahoo! Hack Day held in Indonesia. This is a great success story for the online community in Indonesia and demonstrates that innovation is recognized wherever it occurs.”

Yahoo! will continue to invest in evolving Koprol’s service, such as the new BlackBerry™ application introduced today, and expects to announce new mobile applications for both local and global mobile platforms in the future.

Financial terms of the transaction were not disclosed.

About Yahoo!

Yahoo! attracts hundreds of millions of users every month through its innovative technology and engaging content and services, making it one of the most visited Internet destinations and a world-class online media company. Yahoo!’s vision is to be the center of people’s online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com or the company’s blog, Yodel Anecdotal (yodel.yahoo.com).

SUNNYVALE, Calif. – Yahoo! Inc. (NASDAQ: YHOO) announced it has signed a definitive agreement to acquire Associated Content Inc. This strategic move extends Yahoo’s ability to provide high quality, personally relevant content for the benefit of more than 600 million users as well as tens of thousands of advertisers. As Yahoo! enhances its social, mobile, local, and media offerings, the acquisition of Associated Content reinforces the company’s longstanding promise to offer the best of the Web — by combining Associated Content’s approximately 380,000 contributors who provide rich and varied content on a broad array of passion points, with Yahoo’s leadership in partnering with established content brands and the award-winning team of editors and experts from Yahoo!.

“Combining our world-class editorial team with Associated Content’s makes this a game-changer,” said Carol Bartz, CEO, Yahoo! Inc. “Together, we’ll create more content around what we know our users care about, and open up new and creative avenues for advertisers to engage with consumers across our network. These are important aspects of building engaging consumer experiences on Yahoo!, and one of the reasons why we’re one of the most visited destinations online.”

“The Associated Content team and our 380,000 contributors are looking forward to joining Yahoo! and to the opportunities that being part of a global Internet brand presents,” said Luke Beatty, Associated Content founder and president. “Combining our crowd sourced content with Yahoo!’s distribution, world class editorial team and online marketing leadership will accelerate our growth as we continue to leverage our best-of-breed platform to deliver high quality compelling content on more than 60,000 topics.”

For advertisers, this deal will expand Yahoo! into more topic areas and real-time content generation. The combination promises to offer advertisers even more opportunities to engage groups of passionate consumers in ways they will find uniquely appealing to their interests and tastes. Having insight into user intent through its leading search products enables Yahoo! to identify topics important to advertisers and users. Yahoo! plans to use Associated Content to create content around those topics and leverage Associated Content to contribute content to existing media properties. Associated Content also provides more opportunities for Yahoo! to partner and collaborate with publishers who can help the company shape the tremendous variety of content coming in, into something bespoke and even more engaging.

While current Associated Content content is U.S.-centric, Yahoo! expects to scale the platform globally.

Associated Content was founded by Luke Beatty in Denver, Colorado, in 2004. Associated Content receives more than 16 million unique users per month (comScore) and the editorial staff reviews more than 50,000 pieces of content per month, including articles, images, audio and video.

Yahoo! expects to complete this acquisition in the third quarter of 2010. Financial terms were not disclosed.

About Yahoo!

Yahoo! attracts hundreds of millions of users every month through its innovative technology and engaging content and services, making it one of the most visited Internet destinations and a world-class online media company. Yahoo!’s vision is to be the center of people’s online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com or the company’s blog, Yodel Anecdotal (yodel.yahoo.com).

NEWTON, Mass. – Technology media company TechTarget, Inc. (NASDAQ: TTGT) announces that its technology media properties have been named to the BtoB Magazine “Media Power 50” list of the 50 most powerful business-to-business advertising venues for the tenth consecutive year – ranked #9 overall.

“Google, Yahoo, TechTarget and GlobalSpec are in the top 10 for delivering on the Internet’s promise of offering increasingly narrow audiences and doing so efficiently,” wrote Sean Callahan, Media Reporter for BtoB magazine.

The Media Power 50 was announced online today, will be published in the May issue of BtoB magazine, and can be found at, http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100503/FREE/305039989/1151

The full list of media in the 2010 Top 10 of the Media Power 50 with TechTarget by rank order include,

1. Wall Street Journal
2. Google.com
3. NFL
4. CNBC’s ‘Power Lunch’
5. Yahoo.com
6. Financial Times/FT.com
7. Forbes/Forbes.com
8. Bloomberg BusinessWeek
9. TechTarget
10. GlobalSpec

To develop the list, BtoB magazine editors interviewed industry analysts, top media buying agencies, the Company’s advertisers, and evaluated such data as advertising revenue and audience to establish the most impactful and powerful business-to-business advertising venues. The final Media Power 50 list was selected by a panel of editors and reporters.

“Once again we are proud that our media business model and websites are recognized by our customers, industry analysts and BtoB’s editors as leaders in technology marketing media,” said TechTarget CEO Greg Strakosch. “This honor is a reflection of our understanding of the technology markets, relentless focus on measuring advertising ROI, leadership in online advertising best practices, and continued product innovation.”

About TechTarget

TechTarget (http://www.techtarget.com), a leading online technology media company, gives technology providers ROI-focused marketing programs to generate leads, shorten sales cycles, and grow revenues. With its network of more than 80 technology-specific websites and more than 8.5 million registered members, TechTarget is a primary Web destination for technology professionals researching products to purchase. The company is also a leading provider of independent, peer and vendor content, a leading distributor of white papers, and a leading producer of webcasts, podcasts, videos and virtual trade shows for the technology market. Its websites are complemented by numerous invitation-only events. TechTarget provides proven lead generation and branding programs to top advertisers including Cisco, Dell, EMC, HP, IBM, Intel, Microsoft, SAP and Symantec.

NEW YORK – Clickable, the platform that makes online advertising Simple, Instant and Profitable™, announced the appointment of five key executives from leading Web and information companies including Google, LexisNexis, NetSuite and Yahoo!. These execs join Clickable to help the company scale its operations amidst rapid expansion of its search advertising technology products and partner platform. These new hires coincide with Clickable’s recent integration of Facebook Ads, creating the first live advertising solution to integrate search and social media.

New Clickable execs:

Maia Benson, Senior Director, Strategic Partnerships, now leads Clickable’s Platform business, which services large partners. Benson joins Clickable with 12 years of management experience in the technology industry. She joined from LexisNexis, where she was a product manager and built the firm’s search marketing business. Benson holds a B.A. in political science from Syracuse University, and an M.B.A. from Cornell University.

Michael Burke, Senior Director, Business Development, now co-leads business development and new Platform partnerships. Burke joins Clickable from Google, where he spent seven years in sales and business development, most recently developing Google’s Local advertising strategy for enterprise customers. Burke holds both a B.A. and M.A. from Stanford University.

Don Craney, Senior Director, Business Management Systems, now leads development and management of Clickable’s business systems. Craney has nearly 20 years of experience in business operations, including six years at NetSuite, where he was director of professional services, supporting the company’s rapid growth from startup through IPO. Craney holds a B.S. in business management from Syracuse University.

Gary Liu, Director, Sales Operations, now leads Clickable’s sales strategy group. Liu joins from Google, where he was a senior operations associate who drove efficiency through business analysis for the company’s Inside Sales group, most recently building a scaled telesales channel for the SMB market. He holds a B.S. in economics from Harvard University.

Ganesh Ram, Director, Product Management, now leads Clickable’s product management team. Ram has 12 years of experience deploying global Web and IT products. He joined from Yahoo!, where he was a senior product manager leading Yahoo! Weather. He holds a B.S. in electronics engineering and a M.S. in physics from Birla Institute of Technology and Science in India, and a certificate in management science from Stanford University.

“Advertising’s shift to digital is creating tremendous complexity, causing marketers to demand solutions that are simple to manage, and deliver clear ROI across ad networks and formats,” said David S. Kidder, Clickable Co-founder and Chief Executive Officer. “The talent of our growing team ensures Clickable will continue to disrupt the online advertising marketplace with simplicity, speed and scale.”

Clickable Products:

Clickable Pro is a simple dashboard that empowers marketers to manage online advertising with transformational return on investment. Clickable Pro activates instantly with an intuitive experience that makes it easy to manage pay-per-click performance across all major advertising networks, like Google, Yahoo, Microsoft and Facebook. Clickable’s ActEngine(TM) delivers critical quantitative and qualitative recommendations to maximize profitability. Clickable Conversion Tracking, bulk keyword editing and elegant reporting enable advertising professionals to achieve their goals in less time.
Clickable Assist is a managed service for marketers and agencies that delivers agile assistance to maximize advertising success. It is a simple, affordable solution for launching and re-launching online pay-per-click advertising campaigns, ongoing advice or full-service management. Clickable Assist offers tiers of expert help to match marketers’ needs.
Clickable Platform is a white-label solution that empowers partners to rapidly deploy online advertising to thousands of local customers.

About Clickable

Clickable is a platform that makes online advertising Simple, Instant and Profitable™. It empowers beginners through professionals to maximize their advertising investment. Clickable makes you more efficient, effective, and confident. That’s why customers often say: “Clickable is like having a trusted advisor by your side ensuring success.” To learn more, visit www.Clickable.com.

SUNNYVALE, Calif. & SEOUL, South Korea – Yahoo! (NASDAQ: YHOO) announced a strategic global partnership with Samsung to distribute Yahoo!’s industry-leading services on millions of Samsung mobile devices – including those running Samsung bada and Android platforms. Through this partnership Samsung will distribute Yahoo! services, including Yahoo! Mail, Yahoo! Messenger, Yahoo! Front Page, Yahoo! Search, Yahoo! Flickr, Yahoo! News, Yahoo! Finance, Yahoo! Contacts, Yahoo! Calendar, and Yahoo! Weather on Samsung’s mobile devices globally, currently planned to begin in May 2010.

Samsung and Yahoo! have partnered since 2007 to provide consumers with innovative and engaging Internet experiences on mobile devices. The expansion of this relationship will give millions more Samsung device owners easy access to Yahoo!’s leading services.

“By making our most popular Yahoo! services available on Samsung mobile devices around the world, we’re providing consumers with personally relevant mobile Internet experiences that make it easy for them to stay connected to what’s important to them and explore the full potential of their device,” said David Ko, senior vice president, Audience, Mobile and Local for Yahoo!. “We’re thrilled to deepen our relationship with Samsung and look forward to continuing to drive the global adoption of mobile Internet services.”

“We want to provide our customers with the best possible services designed to enhance their mobile experience,” said Kenny Lee, vice president of content planning at Samsung. “Our relationship with Yahoo! continues to grow and benefit our global consumer base, who wants access popular Yahoo! services from their Samsung phone.”

Samsung phones may come pre-loaded with one or more Yahoo! branded services:

Yahoo! Mail – Access your favorite Web mail features: Read, reply, compose and send mail; view attachments; get to your personal mail folders; and organize messages by customizable groups.
Yahoo! Messenger – Message your friends reliably in real time: view their availability and quickly see their status messages; update your own status; and show your style with emoticons, avatars, or photos.
Yahoo! Contacts and Calendar – Look up and/or add contact information and update your calendar.
Yahoo! Mobile Front Page – Bring together your favorite content and services from anywhere across the Internet to one location.
Yahoo! Search – Get exactly the information and answers you need when you are on the go. Search results are grouped around your query, providing the most relevant information on a single screen.
Yahoo! Flickr – Take, share, and discover photos and videos; geo-tag photos; and email them to your Flickr account from your Samsung phone.
Yahoo! News – Get the news you’re interested in on your phone. Choose what is relevant to you from a complete list of news categories, including entertainment, sports, business, technology, and more.
Yahoo! Finance – Follow broad market indices or a specific company and read the day’s top news, research, and analysis to keep up-to-date about the financial world.
Yahoo! Weather – View current weather conditions or a three-day forecast; search for weather conditions by city; find sunrise and sunset times; and get wind, visibility, humidity, and barometer readings.

About Yahoo!

Yahoo! attracts hundreds of millions of users every month through its innovative technology and engaging content and services, making it one of the most trafficked Internet destinations and a world-class online media company. Yahoo!’s vision is to be the center of people’s online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! is headquartered in Sunnyvale, California. For more information, visit http://pressroom.yahoo.com, the company’s blog, Yodel Anecdotal (http://yodel.yahoo.com) or the Yahoo! Mobile blog (http://ymobileblog.com). (YHOO — M)

Conversational Marketing Summit 2010
SAN FRANCISCO – Federated Media Publishing (FM), a next-generation media and publishing company, announced the timing, theme and initial list of speakers for the upcoming Conversational Marketing Summit, June 7-8, 2010 in New York, NY.

Dubbed “Marketing in Real-Time,” this installment of the CM Summit will bring together industry-leading brand marketers, advertising agencies, platforms, media companies, service providers and data providers for two days of in-depth discussion around the promise, realities and challenges created by our always-on, always-updated social media environment, otherwise known as the “real-time Web.”

What: CM Summit 2010: Marketing in Real-Time
When: June 7-8, 2010
Where: New York, NY
Register: http://cmsummit.com/register

“2009 was the year the Web went real-time,” said John Battelle, CEO of Federated Media and host of the CM Summit. “That’s a profound shift for the entire media and marketing ecosystem. We want to unpack that and provide some actionable intelligence for everyone involved – on the marketing side, the media side or otherwise.”

Speakers at this year’s CM Summit include:

Tim Armstrong – CEO, AOL
Henry Blodget – EIC, The Business Insider
Joanne Bradford – CRO, Demand Media
Deanna Brown – President and COO, Federated Media
Chris Bruzzo – VP, Brand, Content & Online, Starbucks Coffee Company
Dick Costolo – COO, Twitter
Dennis Crowley – Co-founder, foursquare
Seth Goldstein – Entrepreneur, Stickybits
Omar Hamoui – Founder & CEO, AdMob
Tariq Hassan – VP Worldwide Marketing, Imaging & Printing Group, HP
John Hayes – CMO, American Express
Curt Hecht – CEO, Vivaki
Bradley Horowitz – VP, Product Marketing, Google
Tony Hsieh – CEO, Zappos
Arianna Huffington – Co-founder & EIC, Huffington Post
Ann Lewnes – SVP of Corporate Marketing and Communications, Adobe
Bob Lord – CEO, Razorfish
Joel Lunenfeld – CEO, Moxie Interactive
Mary Meeker – Managing Director, Morgan Stanley
Mike Murphy – VP, Global Sales, Facebook
Rob Norman – CEO Group M North America, IAB
Adam Ostrow – EIC, Mashable
Amy Powell – SVP, Interactive Marketing Paramount Pictures
Avner Ronen – CEO, boxee
Chris Schembri – VP Media Services, AT&T
Hilary Schneider – Executive Vice President, Yahoo!
Arthur Sulzberger, Jr. – Chairman, The New York Times Company
Omar Tawakol – CEO, BlueKai
Tuan Tran – VP Imaging & Printing Group, HP
Ken Wirt – VP, Consumer Marketing, Cisco
Susan Wojcicki – VP, Product Management, Google
Dennis Woodside – VP, Americas Operations, Google

Testimonials from Past CM Summits:

“Some of the best content I have been exposed to at a conference summit in years! Well done!” – Bill Matthews, VP Business Development, TACODA

“You guys did a great job pulling some really smart people together – great learning experience for me.” – David Veneski, VP Global Media, Intel

“Kudos for an excellent CM Summit. I met new, interesting people, saw many people I hadn’t in a while, and enjoyed the fascinating presentations and panels over the course of the conference. Well done.” – Adrienne Skinner, VP Partner Sales, Comcast Interactive Media

Thank you to our sponsors:

Premier Sponsor: Adobe
Diamond Sponsors: American Express, HP, Facebook
Platinum Sponsors: Blend Interactive, Intel, Microsoft, Mobile Roadie, Starcom MediaVest, Google, Yahoo!
Gold Sponsors: Dell, Sprint, Verizon, Demand Media

About Federated Media

Federated Media (FM) is a next generation media and publishing company that connects the highest-quality conversational content with leading brand marketers. FM represents more than 100 of the world’s most respected websites, blogs, and social networking applications. With a unique combination of quality, safety and scale, FM leverages deep, long-term relationships with brand marketers and advertising agencies to create cost effective and meaningful media and marketing executions. Learn more at www.federatedmedia.net.

CHICAGO – AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, released its latest quarterly Search Engine Advertiser Update. The report’s findings demonstrate a 12 percent increase in Yahoo!’s first-page advertisers and a corresponding increase in its total share of advertisers.

“In February and March, Yahoo! had a nearly 28 percent share of total search advertisers, marking a long-time high,” said AdGooroo Founder and CEO Rich Stokes. “AdGooroo’s data suggests that a great deal of Yahoo!’s growth may be coming from outside the United States, and its international ad coverage reached a high of 4.7 ads per keyword in February, which is the most ads Yahoo! has shown since July 2007.”

In the report, Stokes argues that significant spending increases in certain verticals may be early signs of overall economic improvement. Computer hardware and mobile carriers in particular showed atypical gains in search spending. However, home loans and online education continue to experience spending declines.

The five-page report contains charts, data and analysis on the performance of Google, Yahoo! and Bing during Q1 2010 and once again contains the top 25 U.S. advertisers by search engine and search advertising spending by vertical.

Those interested in learning more can view and download a complimentary copy of the report, “Search Engine Advertising Update – Q1 2010” at http://succeed.adgooroo.com/Q1_2010_Search_Advertising_Report.html.

About AdGooroo

AdGooroo provides online marketers and agencies actionable, on demand competitive intelligence tools that proactively monitor an industry’s advertising landscape to help them build a long-term competitive advantage. Based in Chicago, AdGooroo provides competitive intelligence to Internet marketers through its suite of products, including SEM Insight, Display Insight, Trademark Insight and Link Insight. AdGooroo tools leverage access and automation to provide advertisers with lists of competitors’ top keywords, ad copy, campaign statistics and more. Top agencies and brand advertisers leverage AdGooroo competitive intelligence tools. For more information, visit AdGooroo.com.

SHERMAN OAKS, Calif. – To broaden local advertisers’ opportunities while delivering the most targeted audience available, Advertise.com, a premier platform for search and display advertising, announced it now offers fully managed local search marketing on the web’s large search engines. This new platform empowers local businesses to increase their ROI by reaching the vast number of potential customers who have abandoned the phone book and taken their local searches online in search of instant gratification.

According to analyst firm Piper Jaffray, local search will become a more than $25 billion industry in the next 10 years. In fact, 30 percent of all searches contain location-specific information and emphasis on location has a direct effect on where businesses end up in organic search results. Businesses with locations closest to the searcher’s query will naturally appear first, and most of those queries are now being made on the largest of the web’s search engine providers.

To connect advertisers with this huge opportunity, Advertise.com now provides a fully managed solution that solves everyday marketing problems such as how to increase exposure, grow existing business and manage online reviews and word of mouth with exposure across Google and Yahoo. Plans to integrate into Bing and other specialized search engines are being finalized. In addition to paid search, Advertise.com will offer creative services and Remarketing solutions to further increase search conversions.

“Search has become a tool almost everyone instantly turns to now to solve problems that need resolution within minutes or hours, and advances in mobile technology has reinforced that behavior,” said Daniel Yomtobian, founder and CEO of Advertise.com. “Eighty percent of consumers now expect their business search results to be within 15 miles of their location, which creates a huge opportunity for local businesses. Our new platform lets advertisers provide that ‘instant gratification’ on an affordable full-service platform that immediately benefits their bottom line.”

With the local search marketing platform, Advertise.com provides complete call tracking with unique phone numbers to track exactly which advertisements are generating leads, giving local businesses the ability to pinpoint effective marketing efforts down to the keyword. Offline ads—TV, radio, print—are also tracked. Paul Gudidis of Los Angeles-based Body Charge, a National holistic massage therapy company said, “Being able to measure the results of our local advertising efforts with Advertise.com has enabled us to precisely measure where our ROI is coming from, something we weren’t able to do when advertising directly with the top search engines.”

The local platform also employs Advertise.com’s Remarketing technology. Remarketing works like this: visitors who leave a customer’s site without purchasing anything are identified and tagged so that the customer’s banner ad can be delivered to them as they continue to surf the web. This repeat exposure keeps businesses top-of-mind with customers already in the buying cycle.

Design services round out the Advertise.com local platform. The design team conducts an in-depth analysis of each customer’s online presence then creates compelling website, logo and banner designs.

About Advertise.com

Advertise.com is a premier platform for search and display marketing that enables advertisers to reach a wider audience through our exclusive network of search engines and publisher properties. Leading the charge in online advertising since 2001, Advertise.com connects thousands of advertisers with millions of consumers every day – now delivering more than 10 billion ad impressions each month.

Offering a range of high-quality pay-per-click advertising, local marketing, remarketing, cost per action (CPA), and banner ad opportunities, Advertise.com is focused on providing the most effective, most affordable, and easiest-to-use search-and-display advertising platform in the industry.

SUNNYVALE, Calif. & REDMOND, Wash. – Microsoft (Nasdaq:MSFT) and Yahoo! (Nasdaq:YHOO) announced that they have received clearance for their search agreement, without restrictions, from both the U.S. Department of Justice and the European Commission, and will now turn their attention to beginning the process of implementing the deal.

Implementation of the deal is expected to begin in the coming days and will involve transitioning Yahoo!’s algorithmic and paid search platforms to Microsoft, with Yahoo! becoming the exclusive relationship sales force for both companies’ premium search advertisers globally. Once the transition is completed, the companies’ unified search marketplace will deliver improved innovation for consumers, better volume and efficiency for advertisers and better monetization opportunities for web publishers through a platform that contains a larger pool of search queries.

“This breakthrough search alliance means Yahoo! can focus even more on our own innovative search experience,” said Yahoo! Chief Executive Officer Carol Bartz. “Yahoo! gets to do what we do best: combine our science and technology with compelling content to build personally relevant online experiences for our users and customers.”

Microsoft CEO Steve Ballmer concurred with Bartz’s assessment. “Although we are just at the beginning of this process, we have reached an exciting milestone,” Ballmer said. “I believe that together, Microsoft and Yahoo! will promote more choice, better value and greater innovation to our customers as well as to advertisers and publishers.”

Consumer Search Experience

Under terms of the agreement, which was announced in late July 2009, Microsoft will provide Yahoo! with the same search result listings available through Bing, and Yahoo! will innovate around those listings by integrating rich Yahoo! content, enhanced listings with conveniently organized information about key topics, and tools to tailor the experience for Yahoo! users.

Yahoo! will focus on providing a compelling and innovative search experience that allows people to find and explore the things, people and sites that matter most to them. While Microsoft will provide the underlying platform, both companies will continue to create different, compelling and evolving experiences, competing for audience, engagement and clicks.

Transition Timeline

Yahoo! and Microsoft will work with advertisers, publishers and developers on a customized plan designed to make the transition as efficient and seamless as possible. Both companies will begin working closely with most partners well in advance of their planned transition to the Microsoft platform and will communicate important information to partners about the transition periodically via phone, email, webinars and a newly created website at www.searchalliance.com.

The companies will begin the transition of algorithmic search and have set a goal of completing that effort in at least the United States by the end of 2010. The companies also hope to make significant progress transitioning U.S. advertisers and publishers prior to the 2010 holiday season, but may wait until 2011 if they determine that the transition will be more effective after the holiday season. All global customers and partners are expected to be transitioned by early 2012.

Customer Relationships

Once the transition is in place, Yahoo! and Microsoft will each represent and provide customer support to different advertiser segments. Yahoo!’s sales team will exclusively represent and support high volume advertisers, SEO and SEM agencies, and resellers and their clients. Microsoft will represent and support self-service advertisers.

Regulatory Summary

Although the transaction previously was cleared by regulators in Australia, Brazil and Canada, the terms of the agreement required clearance by U.S. and European regulators before it could commence. Meanwhile, Microsoft and Yahoo! continue to work with regulators in Korea, Taiwan, and Japan to ensure that they have all relevant information necessary to evaluate the transaction before the deal commences in those specific jurisdictions.

About Microsoft

Founded in 1975, Microsoft (Nasdaq:MSFT) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at http://www.microsoft.com/presspass on Microsoft’s corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/presspass/contactpr.mspx.

About Yahoo!

Yahoo! attracts hundreds of millions of users every month through its innovative technology and engaging content and services, making it one of the most trafficked Internet destinations and a world-class online media company. Yahoo!’s vision is to be the center of people’s online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com or the company’s blog, Yodel Anecdotal (yodel.yahoo.com).

SAN DIEGO – Covario, the leader in search and display advertising software and services for Fortune 500 companies, announced the winners of this year’s SIGMA awards. The winners were announced at INFLECTIONPoint 2010, Covario’s annual customer conference that takes place each year in San Diego, California.

The SIGMA awards recognize advertisers, agencies and partners that have achieved unique business advantage through their use of digital marketing and the Covario interactive marketing analytics solutions.

This year’s award recipients are:

Apollo Group – Best Use of SEO Technology Award

Cabela’s – Best Use of SEO in Business Award

Intel – Best Strategic Use of Search Award

Yahoo! – Best Paid Search (PPC) Program Award

The SIGMA awards were introduced this year to highlight innovation and excellence in digital advertising, as well as to draw attention to the use of advanced analytics to drive performance, increase operational efficiencies, and ensure accountability across large-scale digital advertising programs.

Russ Mann, chief executive officer at Covario, presented the Sigma Awards. The awards were received by David Roth, Director of SEM at Yahoo!, Corey Carrillo, Intel Global Media – Worldwide Search and Online Promotions Manager, Shelley Wingard, Sr., Internet Marketing Manager at Cabela’s, and Steven Ganczaruk, SEM Marketing at Apollo Group.

“Our SIGMA awards recognize advertisers that are pushing the boundaries of innovation in interactive marketing that drive results, while leveraging Covario’s Marketing Action Platform,” explained Russ Mann, chief executive officer of Covario. “These advertisers experienced significant improvements in performance with their global digital advertising programs by using technology and analytics.”

About Covario, Inc.

Covario, Inc. is the leader in SEM and SEO software and services for the Fortune 500. The Covario portfolio provides global organizations with robust interactive and search marketing analytics solutions for paid search advertising, organic search engine optimization (SEO), and display advertising. Covario enables complex and distributed organizations to control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and languages. Headquartered in San Diego, CA, Covario’s growing customer list include some of the world’s best known brands in high tech manufacturing, retail, ecommerce, financial services, consumer electronics, media, entertainment, publishing and consumer packaged goods. For more information on Covario call 858.397.1500 or visit http://www.covario.com.

SUNNYVALE, Calif. – Yahoo! Inc. (NASDAQ:YHOO) reported results for the fourth quarter and full year ended December 31, 2009.

Revenues were $1,732 million for the fourth quarter of 2009, which exceeded the top end of the Company’s business outlook range. Revenues decreased 4 percent from the fourth quarter of 2008 and increased 10 percent from the third quarter of 2009. Excluding the impact of currency rate fluctuations and divested business lines, revenues for the fourth quarter of 2009 would have declined 5 percent compared to the fourth quarter of 2008. Revenues were $6,460 million for 2009, a decrease of 10 percent compared to 2008. Excluding the impact of currency rate fluctuations and divested business lines, revenues for 2009 would have declined 6 percent compared to 2008.

Income from operations for the fourth quarter of 2009 was $119 million, compared to a loss of $278 million in the fourth quarter of 2008. Income from operations for the fourth quarter of 2009 included $40 million in restructuring charges and $32 million in advisory and retention costs related to the Microsoft search agreement, which amounts were not included in the Company’s business outlook for the fourth quarter of 2009.

Net income per diluted share for the fourth quarter of 2009 was $0.11, including charges of $0.04 per share related to the Microsoft search agreement and restructuring charges. For fourth quarter of 2008, net loss per diluted share was $0.22, including a charge of $0.39 per share primarily related to a goodwill impairment.

Non-GAAP net income per diluted share for the fourth quarter of 2009 was $0.15, compared to $0.21 for the fourth quarter of 2008. Net income per diluted share for 2009 was $0.42, compared to $0.29 for 2008. Non-GAAP net income per diluted share for 2009 was $0.63 compared to $0.70 for 2008.

“The fourth quarter marked a strong finish to 2009, which was a transformative year for Yahoo!,” said Yahoo! Chief Executive Officer Carol Bartz. “We beat the high end of our revenue guidance, saw demand for premium display advertising improve significantly, and grew Owned & Operated search advertising revenue sequentially for the first time since the third quarter of 2008.

“Our business has positive momentum and we feel good as we head into 2010,” said Bartz. “We’re pleased that the midpoint of our Q1 revenue outlook marks the first quarter of year-over-year growth in six quarters.”

Business Highlights

Owned & Operated display advertising revenue grew 26 percent compared to the third quarter of 2009 – compared to a 16 percent increase during the same period in 2008.
Owned & Operated search advertising revenue continued to stabilize, increasing 4 percent compared to the third quarter of 2009, the first sequential increase since the third quarter of 2008.
Yahoo! finalized its Search and Advertising Services and Sales Agreement with Microsoft Corporation, and is still hopeful that the transaction can close early this year.
Yahoo! formed a strategic partnership with Emmy- and Golden Globe-winning producer Ben Silverman’s newly formed content studio Electus, an operating business of IAC/InterActiveCorp. The partnership will produce original programming for Yahoo! users while providing advertisers new opportunities to integrate their brand messages into the next generation of online programming.
The Company launched Yahoo! Ad Interest Manager, which takes transparency in online advertising to a new level—providing significantly greater control over users’ interactions with interest-based advertising to improve personal relevance and build trust.

Financials at a Glance

Quarterly GAAP Results (in millions, except percentages and per share amounts)
Q4 2008           Q4 2009           Change
Revenues         $1,806         $1,732
(4%)
Income (loss) from operations         ($278)         $119         N/M
Net income (loss)         ($303)         $153         N/M
Net income (loss) per diluted share         ($0.22)         $0.11         N/M

Quarterly Non-GAAP Results (in millions, except percentages and per share amounts)
Q4 2008         Q4 2009         Change
Operating cash flow         ($60)         $404         N/M
Non-GAAP net income         $295         $214
(27%)
Non-GAAP net income per diluted share         $0.21         $0.15
(29%)

Full Year GAAP Results (in millions, except percentages and per share amounts)
2008         2009         Change
Revenues         $7,209         $6,460
(10%)
Income from operations         $13         $387         N/M
Net income         $419         $598         43%
Net income per diluted share         $0.29         $0.42         45%

Full Year Non-GAAP Results (in millions, except percentages and per share amounts)
2008         2009         Change
Operating cash flow         $1,211         $1,583         31%
Non-GAAP net income         $980         $887
(9%)
Non-GAAP net income per diluted share         $0.70         $0.63
(10%)
N/M = Not Meaningful

“We’re intensely focused on improving execution in all areas of the company, and our solid financial results for the fourth quarter demonstrate the progress we’re making,” said Yahoo! Chief Financial Officer Tim Morse. “We’ll continue to execute against our key financial objectives of accelerating revenue growth, and increasing our operating margin and returns on capital over the next few years.”

Q4 Revenue Results

In the fourth quarter of 2009, marketing services revenues declined 4 percent and fees revenues declined 7 percent, compared to the fourth quarter of 2008.
Marketing services revenues increased 11 percent and fees revenues decreased 1 percent, compared to the third quarter of 2009.
Marketing services revenues from Owned and Operated sites were $971 million for the fourth quarter of 2009, a 9 percent decrease compared to $1,063 million for the same period of 2008. The decrease was primarily driven by a 15 percent decline in search advertising revenue and a 1 percent decline in display advertising revenue.
Marketing services revenues from Affiliate sites were $564 million for the fourth quarter of 2009, a 6 percent increase compared to $531 million for the same period of 2008.

2009 Revenue Results

In 2009, marketing services revenues declined 10 percent and fees revenues declined 12 percent, compared to 2008.
Marketing services revenues from Owned and Operated sites were $3,553 million for 2009, a 12 percent decrease compared to $4,046 million for 2008. The decrease was primarily driven by a 13 percent decline in search advertising revenue and a 9 percent decline in display advertising revenue.
Marketing services revenues from Affiliate sites were $2,121 million for 2009, a 7 percent decrease compared to $2,270 million for 2008.

Cash Flow and Cash Balance

Cash flow from operating activities for the fourth quarter of 2009 was $351 million, a 9 percent increase compared to $321 million for the same period of 2008. Cash flow from operating activities for 2009 was $1,310 million, a 30 percent decrease compared to $1,880 million for 2008.
Free cash flow of $220 million for the fourth quarter of 2009 was flat compared to $219 million for the same period of 2008. Free cash flow for 2009 was $957 million, a 27 percent decrease compared to $1,312 million in 2008.
Cash, cash equivalents, and investments in marketable debt securities were $4,518 million at December 31, 2009 compared to $3,522 million at December 31, 2008, an increase of $996 million.

Business Outlook

Revenue for the first quarter of 2010 is expected to be in the range of $1,575 million to $1,675 million. Income from operations for the first quarter of 2010 is expected to be in the range of $90 million to $110 million. This business outlook excludes advisory and retention costs related to the Microsoft search agreement and restructuring charges, as these amounts are not currently estimable. See “Yahoo! Inc. Business Outlook.”

About Yahoo!

Yahoo!’s vision is to be the center of people’s online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! attracts hundreds of millions of users every month through its engaging content and services and innovative technology, making it one of the most trafficked Internet destinations and a world-class online media company. Yahoo! is headquartered in Sunnyvale, California. For more information, visit http://pressroom.yahoo.com or the company’s blog, Yodel Anecdotal (http://yodel.yahoo.com).

“Google had a strong fourth quarter, with 17% year over year revenue growth,” said Eric Schmidt, CEO of Google. “Given that the global economy is still in the early days of recovery, this was an extraordinary end to the year. Our performance in 2009 underscored the strength of our management team, the resilience of our business model and the pace of innovation within our product and engineering teams, which continued unabated throughout the downturn. As we enter 2010, we remain hugely optimistic about the internet and are continuing to invest heavily in technological innovation for the benefit not only of our users and customers, but also the wider web.”

Q4 Financial Summary

Google reported revenues of $6.67 billion for the quarter ended December 31, 2009, an increase of 17% compared to the fourth quarter of 2008. Google reports its revenues, consistent with GAAP, on a gross basis without deducting traffic acquisition costs (TAC). In the fourth quarter of 2009, TAC totaled $1.72 billion, or 27% of advertising revenues.

Google reports operating income, operating margin, net income, and earnings per share (EPS) on a GAAP and non-GAAP basis. The non-GAAP measures, as well as free cash flow, an alternative non-GAAP measure of liquidity, are described below and are reconciled to the corresponding GAAP measures in the accompanying financial tables.

GAAP operating income in the fourth quarter of 2009 was $2.48 billion, or 37% of revenues. This compares to GAAP operating income of $1.86 billion, or 33% of revenues, in the fourth quarter of 2008. Non-GAAP operating income in the fourth quarter of 2009 was $2.76 billion, or 41% of revenues. This compares to non-GAAP operating income of $2.15 billion, or 38% of revenues, in the fourth quarter of 2008.
GAAP net income in the fourth quarter of 2009 was $1.97 billion, compared to $382 million in the fourth quarter of 2008. Non-GAAP net income in the fourth quarter of 2009 was $2.19 billion, compared to $1.62 billion in the fourth quarter of 2008.
GAAP EPS in the fourth quarter of 2009 was $6.13 on 322 million diluted shares outstanding, compared to $1.21 in the fourth quarter of 2008 on 317 million diluted shares outstanding. Non-GAAP EPS in the fourth quarter of 2009 was $6.79, compared to $5.10 in the fourth quarter of 2008.
Non-GAAP operating income and non-GAAP operating margin exclude the expenses related to stock-based compensation (SBC). Non-GAAP net income and non-GAAP EPS exclude the expenses related to SBC and, in the fourth quarter of 2008, the non-cash impairment charges primarily related to our investments in AOL and Clearwire, and the related tax benefits. In the fourth quarter of 2009, the charge related to SBC was $276 million, compared to $286 million in the fourth quarter of 2008. The tax benefit related to SBC was $62 million in the fourth quarter of 2009 and $65 million in the fourth quarter of 2008. In the fourth quarter of 2008, we recognized $1.09 billion in asset impairment charges related primarily to our investments in AOL and Clearwire. The tax benefit related to the impairment charges was $82 million in the fourth quarter of 2008. Reconciliations of non-GAAP measures to GAAP operating income, operating margin, net income, and EPS are included at the end of this release.

Q4 Financial Highlights

Revenues – Google reported revenues of $6.67 billion in the fourth quarter of 2009, representing a 17% increase over fourth quarter 2008 revenues of $5.70 billion. Google reports its revenues, consistent with GAAP, on a gross basis without deducting TAC.

Google Sites Revenues – Google-owned sites generated revenues of $4.42 billion, or 66% of total revenues, in the fourth quarter of 2009. This represents a 16% increase over fourth quarter 2008 revenues of $3.81 billion.

Google Network Revenues - Google’s partner sites generated revenues, through AdSense programs, of $2.04 billion, or 31% of total revenues, in the fourth quarter of 2009. This represents a 21% increase from fourth quarter 2008 network revenues of $1.69 billion.

International Revenues – Revenues from outside of the United States totaled $3.52 billion, representing 53% of total revenues in the fourth quarter of 2009, compared to 53% in the third quarter of 2009 and 50% in the fourth quarter of 2008. Excluding gains related to our foreign exchange risk management program, had foreign exchange rates remained constant from the third quarter of 2009 through the fourth quarter of 2009, our revenues in the fourth quarter of 2009 would have been $112 million lower. Excluding gains related to our foreign exchange risk management program, had foreign exchange rates remained constant from the fourth quarter of 2008 through the fourth quarter of 2009, our revenues in the fourth quarter of 2009 would have been $196 million lower.

Revenues from the United Kingdom totaled $772 million, representing 12% of revenues in the fourth quarter of 2009, compared to 12% in the fourth quarter of 2008.
In the fourth quarter of 2009, we recognized a benefit of $8 million to revenues through our foreign exchange risk management program, compared to $129 million in the fourth quarter of 2008.
Paid Clicks – Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of our AdSense partners, increased approximately 13% over the fourth quarter of 2008 and increased approximately 9% over the third quarter of 2009.

Cost-Per-Click – Average cost-per-click, which includes clicks related to ads served on Google sites and the sites of our AdSense partners, increased approximately 5% over the fourth quarter of 2008 and increased approximately 2% over the third quarter of 2009.

TAC - Traffic Acquisition Costs, the portion of revenues shared with Google’s partners, increased to $1.72 billion in the fourth quarter of 2009, compared to TAC of $1.48 billion in the fourth quarter of 2008. TAC as a percentage of advertising revenues was 27% in the fourth quarter of 2009, compared to 27% in the fourth quarter of 2008.

The majority of TAC is related to amounts ultimately paid to our AdSense partners, which totaled $1.47 billion in the fourth quarter of 2009. TAC also includes amounts ultimately paid to certain distribution partners and others who direct traffic to our website, which totaled $250 million in the fourth quarter of 2009.

Other Cost of Revenues – Other cost of revenues, which is comprised primarily of data center operational expenses, amortization of intangible assets, content acquisition costs as well as credit card processing charges, decreased to $688 million, or 10% of revenues, in the fourth quarter of 2009, compared to $707 million, or 12% of revenues, in the fourth quarter of 2008.

Operating Expenses – Operating expenses, other than cost of revenues, were $1.78 billion in the fourth quarter of 2009, or 27% of revenues, compared to $1.65 billion in the fourth quarter of 2008, or 29% of revenues.

Stock-Based Compensation (SBC) – In the fourth quarter of 2009, the total charge related to SBC was $276 million, compared to $286 million in the fourth quarter of 2008.

We currently estimate SBC charges for grants to employees prior to January 1, 2010 to be approximately $1.2 billion for 2010. This estimate does not include expenses to be recognized related to employee stock awards that are granted after December 31, 2009 or non-employee stock awards that have been or may be granted.

Operating Income – GAAP operating income in the fourth quarter of 2009 was $2.48 billion, or 37% of revenues. This compares to GAAP operating income of $1.86 billion, or 33% of revenues, in the fourth quarter of 2008. Non-GAAP operating income in the fourth quarter of 2009 was $2.76 billion, or 41% of revenues. This compares to non-GAAP operating income of $2.15 billion, or 38% of revenues, in the fourth quarter of 2008.

Interest Income and Other, Net – Interest income and other, net increased to $88 million in the fourth quarter of 2009, compared to $70 million in the fourth quarter of 2008.

Income Taxes – Our effective tax rate was 23% for the fourth quarter of 2009.

Net Income – GAAP net income in the fourth quarter of 2009 was $1.97 billion, compared to $382 million in the fourth quarter of 2008. Non-GAAP net income was $2.19 billion in the fourth quarter of 2009, compared to $1.62 billion in the fourth quarter of 2008. GAAP EPS in the fourth quarter of 2009 was $6.13 on 322 million diluted shares outstanding, compared to $1.21 in the fourth quarter of 2008 on 317 million diluted shares outstanding. Non-GAAP EPS in the fourth quarter of 2009 was $6.79, compared to $5.10 in the fourth quarter of 2008.

Cash Flow and Capital Expenditures – Net cash provided by operating activities in the fourth quarter of 2009 totaled $2.73 billion, compared to $2.12 billion in the fourth quarter of 2008. In the fourth quarter of 2009, capital expenditures were $221 million, the majority of which was related to IT infrastructure investments, including data centers, servers, and networking equipment. Free cash flow, an alternative non-GAAP measure of liquidity, is defined as net cash provided by operating activities less capital expenditures. In the fourth quarter of 2009, free cash flow was $2.51 billion.

We expect to continue to make significant capital expenditures.

A reconciliation of free cash flow to net cash provided by operating activities, the GAAP measure of liquidity, is included at the end of this release.

Cash – As of December 31, 2009, cash, cash equivalents, and short-term marketable securities were $24.5 billion.

On a worldwide basis, Google employed 19,835 full-time employees as of December 31, 2009, up from 19,665 full-time employees as of September 30, 2009.

WEBCAST AND CONFERENCE CALL INFORMATION

A live audio webcast of Google’s fourth quarter 2009 earnings release call will be available at http://investor.google.com/webcast.html. The call begins today at 1:30 PM (PT) / 4:30 PM (ET). This press release, the financial tables, as well as other supplemental information including the reconciliations of certain non-GAAP measures to their nearest comparable GAAP measures, are also available on that site.

Following the earnings conference call, Google will host an additional question-and-answer session to provide an opportunity for financial analysts to ask more detailed product and financial questions. This follow-up call will begin today at 3:00 PM (PT) / 6:00 PM (ET) and will also be webcast and available at http://investor.google.com/webcast.html.

Sue joined E&Y, a global leader in professional services, in 1975 and served as a partner from 1987 until her retirement in June 2006. She served as a consultant from June 2006 to December 2009. During her tenure with E&Y, Sue was the lead partner or partner-in-charge for the audit work for a number of significant technology companies including Intel Corporation, Sun Microsystems, Amazon.com, Autodesk and HP. She also served on the E&Y Americas Executive Board of Directors from January 2002 through June 2006. Sue is a certified public accountant and a member of the American Institute of Certified Public Accountants.

“Sue is one of the most accomplished executives in her field and her experience will be invaluable as Yahoo! continues to focus on operational and financial efficiencies,” said Carol Bartz, Yahoo! CEO. “We’re excited to welcome her to the Board and look forward to her considerable insight and expertise.”

Sue also serves on the Board of Directors of Applied Materials, Inc., Coherent, Inc. and Tri-Valley Animal Rescue, a non-profit that is dedicated to providing homes for homeless pets.

Sue holds Bachelor degrees from Hunter College and San Jose State University.

About Yahoo!

Yahoo! attracts hundreds of millions of users every month through its innovative technology and engaging content and services, making it one of the most trafficked Internet destinations and a world class online media company. Yahoo!’s vision is to be the center of people’s online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! is headquartered IN Sunnyvale, California. For more information, visit http://pressroom.yahoo.com or the company’s blog, Yodel Anecdotal (http://yodel.yahoo.com).

WHAT: Yahoo! Inc. (NASDAQ:YHOO) will host a conference call to discuss the Company’s financial results for the fourth quarter and full year ended December 31, 2009.

WHEN: Tuesday, January 26, 2010 at 2:00 p.m. Pacific/5:00 p.m. Eastern

HOW: The live Webcast of Yahoo!’s Q4 and full year 2009 earnings call can be accessed at http://yhoo.client.shareholder.com/results.cfm. The Webcast will be archived within 24 hours of the event and will be available through the same link for 90 days following the call.

About Yahoo!

Yahoo! attracts hundreds of millions of users every month through its innovative technology and engaging content and services, making it one of the most trafficked Internet destinations and a world class online media company. Yahoo!’s vision is to be the center of people’s online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! is headquartered in Sunnyvale, California. For more information, visit http://pressroom.yahoo.com or the company’s blog, Yodel Anecdotal (http://yodel.yahoo.com).

For example, someone could post “I just dropped off a coat from my closet at a homeless shelter, You In?” or “I paid the toll fee for the car behind me, You In?” The message will appear in that person’s Yahoo! status; can be shared via social networks such as Facebook, Twitter, and MySpace; and will be displayed on an interactive global map on the campaign’s website at kindness.yahoo.com.

“We believe that one small act of kindness can ignite a ripple of generosity and we hope to inspire the Yahoo! community to create a wave of goodwill around the world,” said Meg Garlinghouse, senior director of Yahoo! for Good. “Update your status to share what you’re doing to spread holiday joy and inspire others to also pay it forward.”

Yahoo! jump-started the program by providing early participants $100 to help set-off the global ripple of generosity. Yahoo! will use its network of services and its global online presence to help amplify and share these generous ideas to its vast community. Additionally, Yahoo! will conduct its own acts of kindness inspired by people’s status updates.

“If social networks and the Web can market products, why can’t they be used to market kindness and generosity? It’s exciting to see Yahoo! get behind a project that can inspire people to do good,” said Dan Shapley, senior editor of The Daily Green.com.

Notable Purple Acts of Kindness:

- “I traded in a $100 bill for 100 one-dollar bills and wrote a note on each that read: ‘Please take this dollar bill, add one dollar bill, and pass it on.’”

- “I helped an 85-year-old neighbor bring her Xmas decorations down from the rafters — all 12 boxes!”

- “I helped an elderly lady carry her groceries to her car.”

- “I am baking Christmas cakes to share with friends in need of help.”

- “I dropped off supplies at the local Humane Society and at the local women’s shelter.”

For additional information about Yahoo!’s ‘You In?’ campaign and to learn more about passing along acts of kindness this holiday, visit kindness.yahoo.com, view and upload pictures to Flickr, or visit Yodel Anecdotal. You In?

About Yahoo!

Yahoo!’s vision is to be the center of people’s online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! attracts hundreds of millions of users every month through its engaging content and services and innovative technology, making it one of the most trafficked Internet destinations and a world-class online media company. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com or the company’s blog, Yodel Anecdotal (yodel.yahoo.com).

Yahoo! is the trademark and/or registered trademark of Yahoo! Inc.

All other names are trademarks and/or registered trademarks of their respective owners.

* comScore Media Metrix Worldwide Data, October 2009

WASHINGTON – Yahoo! Inc. (NASDAQ:YHOO) released a beta version of a new consumer tool called Ad Interest Manager, which takes transparency in online advertising to a new level for building user trust. Ad Interest Manager http://privacy.yahoo.com/aim is a central place where Yahoo! visitors can see a concise summary of their online activity and make easy, constructive choices about their exposure to interest-based advertising served from the Yahoo! Ad Network.

“Ads tailored to users’ interests make online experiences more compelling and user-focused, and the new tool Yahoo! is launching today will provide transparency into how Yahoo!’s interest-based advertising works,” said Yahoo! Vice President of Policy and Head of Privacy, Anne Toth. “Yahoo! is committed to providing consumers with increased transparency and control when they are online. Ad Interest Manager will show users what interests we think they have, and also let them edit and change those interests to reflect the most up-to-date information.” Anne Toth also pointed out: “Importantly, users who don’t want interest-based ads can turn them off completely.”

Yahoo!’s new Ad Interest Manager tool:

* Provides a central point where Yahoo! visitors can assert even greater control over their online experience.
* Gives visitors an unparalleled view into the information used to deliver interest-based advertising.
* Shows the visitor both Yahoo!’s educated guesses about their interests and a summary of observations, along with other information they have provided.
* Provides a list of specific interest categories that Yahoo! has placed a user into and lets people turn those categories off.
* Allows people who don’t want to see interest-based ads to turn them off entirely.

“Yahoo! has long provided its users with products and services for free, thanks to a business model based almost entirely on advertising, and we’ve found that consumers are more likely to click on advertising that speaks directly to them and their interests,” said Yahoo! Vice President and General Manager of Display Advertising, David Zinman. “With the introduction of Ad Interest Manager, users can not only get a better understanding of how the process works, but they can also communicate better with Yahoo! and our advertisers about what most interests them.”

Yahoo!’s Ad Interest Manager is currently available in beta in the U.S. and will soon be made available to UK and European users. Planned future enhancements to the Ad Interest Manager will also let users add categories of interest that Yahoo! may have missed.

To see what the new Ad Interest Manager looks like and how it works, please visit http://privacy.yahoo.com/aim.

Yahoo! was one of the first companies to implement a layered privacy center http://info.yahoo.com/privacy/us/yahoo/details.html model more than eight years ago, which provides people with a central place to understand and control their privacy online, as well as their options when it comes to the use of personal data. This information is coupled with our industry-leading data-retention policy http://ycorpblog.com/2008/12/17/your-data-goes-incognito/, which anonymizes most Web log data within 90 days. The policy also strives to ensure that Yahoo! retains data only long enough to serve the business and create the highest-quality user experiences, while simultaneously maintaining the ability to fight fraud, secure systems, and meet legal obligations.

About Yahoo!

Yahoo! attracts hundreds of millions of users every month through its innovative technology and engaging content and services, making it one of the most trafficked Internet destinations and a world-class online media company. Yahoo!’s vision is to be the center of people’s online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! is headquartered in Sunnyvale, California. For more information, visit http://pressroom.yahoo.com or the company’s blog, Yodel Anecdotal http://yodel.yahoo.com.

The companies released the following joint statement:

“Microsoft and Yahoo! believe that this deal will create a sustainable and more compelling alternative in search that can provide consumers, advertisers and publishers real choice, better value, and more innovation.

“Yahoo! and Microsoft welcome the broad support the deal has received from key players in the advertising industry and remain hopeful that the closing of the transaction can occur in early 2010.”

About Yahoo!

Yahoo! (Nasdaq:YHOO) attracts hundreds of millions of users every month through its innovative technology and engaging content and services, making it one of the most trafficked Internet destinations and a world-class online media company. Yahoo!’s vision is to be the center of people’s online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! is headquartered in Sunnyvale, California. For more information, visit http://pressroom.yahoo.com or the company’s blog, Yodel Anecdotal (http://yodel.yahoo.com).

Yahoo! is the trademark and/or registered trademark of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.

About Microsoft

Founded in 1975, Microsoft (Nasdaq:MSFT) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at http://www.microsoft.com/presspass on Microsoft’s corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/presspass/contactpr.mspx.

ad:tech New York 2009, booth No. 2044

NEW YORK – AdSide™, the premium pay-per-click ad network will be presenting new developments in contextual targeting at ad:tech New York next month.

ad:tech will host the Content Revenue Strategies Conference & Expo dedicated to contextual advertising. AdSide executives will be presenting at these sold-out sessions:

Panel: The State of Content Advertising

Thursday, November 5, 9:00 – 9:50 am, Advertising Track.

Oded Itzhak, chief executive officer of AdSide, will co-host a roundtable discussion on the future of content and contextual marketing. Oded and fellow experts from ContextWeb/ADSDAQ Exchange, AdKnowledge, Microsoft, AOL and Yahoo will share their insights on the state of the industry now, and in the future. The session will closely examine Contextual, Content and Category-based targeting – a new model that is rapidly gaining traction as a media buying standard on premium content sites.

Panel: Targeting Tips for Content Campaigns

Thursday, November 5, 10:00 – 10:50 am, Advertising Track.

The success of any contextual advertising campaign is directly dependant on the ability to properly target ads to the right audience. AdSide’s vice president of sales and marketing, Yael Yekutiel, will be one of the experts on a panel discussing advancements in ad targeting technologies and the best practices they support, exploring content and category-based targeting, behavioral-targeting models and more. DraftFCB will host the panel, and will be joined by RJ Palmer Media Services, Google, ScienceOps, Peer39, and AdSide.

About Category Targeting:

Category-based targeting advances contextual and placement-targeting models into a highly efficient process. It allows advertisers to easily extend their reach within chosen demographic groups, beyond what is accessible through traditional contextual or placement targeting.

Live Content Targeting demos:

A live presentation of AdSide’s advanced content and category-based targeting capabilities will be provided at the AdSide booth No. 2044 on the ad:tech New York exhibition floor, November 4-5.

About AdSide

AdSide (www.adside.com) is a premium pay-per-click ad network, serving tier-1 content publishers, advertisers and media agencies. We offer a better, simpler platform that delivers highly-targeted text ads within a controlled environment of quality content sites. AdSide is owned and operated by DOCLIX, a provider of advanced performance advertising solutions. DOCLIX is a member of the IAB and the Click Quality Council. We are headquartered in New York City. For more information contact us at info@adside.com.

More:

AdSide’s patent-pending Two-Step Click™ model ensures advertisers pay only for twice-qualified clicks. The network partners solely with advertisers and publishers that have been pre-screened for quality. Advertisers benefit from a unique combination of twice qualified leads, premium sources of traffic, flexible targeting, and ad placement control – at optimal price points. Publishers are able to uphold advertiser quality and leverage a powerful yield optimizing technology.

NEW YORK & SUNNYVALE, Calif. – WPP’s (NASDAQ:WPPGY) GroupM Entertainment and Yahoo! Inc. (NASDAQ:YHOO) announced a partnership to help marketers creatively incorporate their brands into original online programming. The programs will appear exclusively throughout Yahoo!’s network of leading media properties including News, Sports, Finance and Entertainment.

“Marketers need big, ground-breaking ideas that engage and delight consumers, and this partnership with Yahoo! will enable them to create unique high value relationships,” said GroupM Entertainment Worldwide CEO Peter Tortorici, who will administer the partnership for GroupM.

GroupM Entertainment and Yahoo! will work together to identify advertisers, develop creative concepts that map media content with an advertiser’s messaging, and produce the content for each program. Yahoo! will also promote these branded programs to targeted audiences in channels across its network.

“Yahoo! has a keen understanding of what makes our audience click, and this partnership will help advertisers develop deeper connections with our users,” said Joanne Bradford, Yahoo!’s senior vice president, North American revenue and market development. “Furthermore, Yahoo! can continue to build on its successful portfolio of the Internet’s most-watched original programming by tapping into GroupM’s incredible creative development talent.”

Margaret Clerkin, GroupM’s director of digital assets, will assist Tortorici in overseeing the company’s involvement, and Erika Nardini, Yahoo!’s vice president of packaging, will be the representative from Yahoo!.

Both GroupM Entertainment and Yahoo! have extensive experience creating and distributing successful, award-winning programming that provides proven return on investment for their clients.

For example, Yahoo’s TechTicker (http://finance.yahoo.com/tech-ticker), with Scottrade as the advertiser, is the most-viewed business and investing program online averaging more than 350,000 streams per day. Another popular Yahoo! show, Sports Minute (http://sports.yahoo.com/sportsminute), was developed for client Dunkin’ Donuts and averages 175,000 streams per day.

GroupM Entertainment unit Mindshare Entertainment, meanwhile, created In the Motherhood, a series of original webisodes for Mindshare clients Sprint and Unilever’s Suave that was later picked up by ABC Television and developed into the first ever prime time situation comedy to be spun off from an online series developed by a media services agency.

ABOUT GROUPM

GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MediaCom, Mediaedge:cia and MindShare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.

ABOUT YAHOO!

Yahoo! attracts hundreds of millions of users every month through its innovative technology and engaging content and services, making it one of the most trafficked Internet destinations and a world class online media company. Yahoo!’s vision is to be the center of people’s online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! is headquartered in Sunnyvale, California. For more information, visit http://pressroom.yahoo.com or the company’s blog, Yodel Anecdotal (http://yodel.yahoo.com).

SUNNYVALE, Calif. & REDMOND, Wash. – Yahoo! and Microsoft announced an agreement that will improve the Web search experience for users and advertisers, and deliver sustained innovation to the industry. In simple terms, Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers.

For Web users and advertisers, this deal will accelerate the pace and breadth of innovation by combining both companies’ complementary strengths and search platforms into a market competitor with the scale to fuel sustained development in search and search advertising. Users will find what they care about faster and with more personal relevance. Microsoft’s competitive search platforms will lead to more value for advertisers, better results for Web publishers, and increased innovation and efficiency across the Internet.

Under this agreement, Yahoo! will focus on its core business of providing consumers with great experiences with the world’s favorite online destinations and Web products.

“This agreement comes with boatloads of value for Yahoo!, our users, and the industry, and I believe it establishes the foundation for a new era of Internet innovation and development,” said Yahoo! Chief Executive Officer Carol Bartz. “Users will continue to experience search as a vital part of their Yahoo! experiences and will enjoy increased innovation thanks to the scale and resources this deal provides. Advertisers will also benefit from scale and enjoy greater ease of use and efficiencies working with a single platform and sales team for premium advertisers. Finally, this deal will help us increase our investments in priority areas in winning audience properties, display advertising capabilities and mobile experiences.”

Providing a viable alternative to advertisers, this deal will combine Yahoo! and Microsoft search marketplaces so that advertisers no longer have to rely on one company that dominates more than 70 percent of all search. With the addition of Yahoo!’s search volume, Microsoft will achieve the size and scale required to unleash competition and innovation in the market, for consumers as well as advertisers.

Microsoft Chief Executive Officer Steve Ballmer said the agreement will provide Microsoft’s search engine, Bing, the scale necessary to more effectively compete, attracting more users and advertisers, which in turn will lead to more relevant ads and search results.

“Through this agreement with Yahoo!, we will create more innovation in search, better value for advertisers and real consumer choice in a market currently dominated by a single company,” said Ballmer. “Success in search requires both innovation and scale. With our new Bing search platform, we’ve created breakthrough innovation and features. This agreement with Yahoo! will provide the scale we need to deliver even more rapid advances in relevancy and usefulness. Microsoft and Yahoo! know there’s so much more that search could be. This agreement gives us the scale and resources to create the future of search.”

“This deal fits the long-term strategic direction of Yahoo! to remain the world’s leading online media company and Carol Bartz has the full and unanimous support of the Yahoo! Board behind this deal,” said Roy Bostock, chairman, Yahoo! Inc. “This is a significant opportunity for us. Microsoft is an industry innovator in search and it is a great opportunity for us to focus our investments in other areas critical to our future.”

The key terms of the agreement are as follows:

- The term of the agreement is 10 years;
- Microsoft will acquire an exclusive 10 year license to Yahoo!’s core search technologies, and Microsoft will have the ability to integrate Yahoo! search technologies into its existing Web search platforms;
- Microsoft’s Bing will be the exclusive algorithmic search and paid search platform for Yahoo! sites. Yahoo! will continue to use its technology and data in other areas of its business such as enhancing display advertising technology;
- Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers. Self-serve advertising for both companies will be fulfilled by Microsoft’s AdCenter platform, and prices for all search ads will continue to be set by AdCenter’s automated auction process;
- Each company will maintain its own separate display advertising business and sales force;
- Yahoo! will innovate and “own” the user experience on Yahoo! properties, including the user experience for search, even though it will be powered by Microsoft technology;
- Microsoft will compensate Yahoo! through a revenue sharing agreement on traffic generated on Yahoo!’s network of both owned and operated (O&O) and affiliate sites;
- Microsoft will pay traffic acquisition costs (TAC) to Yahoo! at an initial rate of 88 percent of search revenue generated on Yahoo!’s O&O sites during the first five years of the agreement; and
- Yahoo! will continue to syndicate its existing search affiliate partnerships.
- Microsoft will guarantee Yahoo!’s O&O revenue per search (RPS) in each country for the first 18 months following initial implementation in that country;
- At full implementation (expected to occur within 24 months following regulatory approval), Yahoo! estimates, based on current levels of revenue and current operating expenses, that this agreement will provide a benefit to annual GAAP operating income of approximately $500 million and capital expenditure savings of approximately $200 million. Yahoo! also estimates that this agreement will provide a benefit to annual operating cash flow of approximately $275 million; and
- The agreement protects consumer privacy by limiting the data shared between the companies to the minimum necessary to operate and improve the combined search platform, and restricts the use of search data shared between the companies. The agreement maintains the industry-leading privacy practices that each company follows today.

The agreement does not cover each company’s Web properties and products, email, instant messaging, display advertising, or any other aspect of the companies’ businesses. In those areas, the companies will continue to compete vigorously.

The transaction will be subject to regulatory review. The agreement entered into today anticipates that the parties will enter into more detailed definitive agreements prior to closing. Microsoft and Yahoo! expect the agreement to be closely reviewed by the industry and government regulators, and welcome questions. The companies are hopeful that closing can occur in early 2010.

The companies have established a website at http://www.choicevalueinnovation.com to provide consumers, advertisers and publishers with additional information about the benefits of the agreement.

Yahoo! and Microsoft hosted a conference call with Yahoo! CEO Carol Bartz and Microsoft CEO Steve Ballmer to discuss the agreement. To listen to the call, please dial 1-866-515-2908 in the U.S. and Canada; +1-617-399-5122 international, reservation number: 47968026. A live webcast of the call can be accessed through Yahoo!’s Investor Relations website at http://yhoo.client.shareholder.com/results.cfm. In addition, an archive of the webcast is available through the same link. An audio replay of the call will be available for two weeks following the conference call by calling 1-888-286-8010 in the U.S. and Canada; +1-617-801-6888 international, reservation number: 91217610.

About Yahoo!

Yahoo! Inc. (Nasdaq “YHOO”) is a leading global consumer brand and one of the most trafficked Internet destinations worldwide. Yahoo! is where millions of people go every day to see what is happening with the people and things that matter to them most. Yahoo! helps marketers reach that audience with its unique and compelling advertiser proposition. Yahoo! is headquartered in Sunnyvale, California. For more information, visit http://pressroom.yahoo.com or the company’s blog, Yodel Anecdotal at http://yodel.yahoo.com.

“Owned and Operated sites” refers to Yahoo!’s owned and operated online properties and services.

“Affiliate sites” refers to Yahoo!’s distribution network of third-party entities who have integrated Yahoo!’s advertising offerings into their websites or their other offerings.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

As a leader in creating local online advertising products and services, AT&T Interactive maintains close relationships with local businesses in the $14 billion local online ad market1. Hundreds of thousands of local businesses, spanning thousands of business categories, have built online local advertising programs around AT&T Interactive’s YELLOWPAGES.COM local search marketing solutions, online video ads, web sites and more. These businesses can now add Yahoo!’s targeted display advertising to their marketing campaigns through their relationships with the AT&T Advertising Solutions sales force.

“Our local advertisers are focused on growing their business so they look to us to help find the most comprehensive and effective ways to reach consumers,” said Matt Crowley, Chief Marketing Officer, AT&T Interactive. “Adding Yahoo!’s reach through highly targeted display advertising enhances our existing portfolio of local advertising products, allows our advertisers another way to raise their visibility and reach more online consumers. This joint effort is a natural extension of our existing relationship with Yahoo! and takes advantage of each company’s assets in the local market.”

The AT&T Advertising Solutions sales force intends to begin selling Yahoo! display inventory later this summer. AT&T Interactive anticipates it will become available across AT&T Advertising Solutions’ nationwide footprint through a phased rollout.

The agreement between AT&T Interactive and Yahoo! is the latest addition to the longstanding strategic relationship between AT&T and Yahoo!, which runs across many Yahoo! products and services, including portal and mobile services, as well as powering Yahoo! Local with advertiser content from YELLOWPAGES.COM. By tapping into AT&T’s Advertising Solutions industry-leading local ad sales force, Yahoo! extends its growing presence in the local online ad market, spanning a range of search and display advertising sales partnerships.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T Interactive

AT&T Interactive, a subsidiary of AT&T Inc, is an industry leader in creating local search products and services that empower consumers to find and connect with businesses across the devices and interactive platforms they use most – including online, mobile, and TV. Formed in 2005 and renamed in 2008, AT&T Interactive develops, manages and delivers all online and mobile advertising products for AT&T – including its flagship property www.yellowpages.com. The AT&T Interactive Network* is ranked the number 23 Web property in the US, reaching more than 31 million monthly unique visitors (comScore June 2009 Top Properties Ranking report).

*The unique visitor number for the AT&T Interactive Network includes unduplicated visitors for the following sites: YELLOWPAGES.COM, ATT.net, Addresses.com, AnyWho, 411.com, Areaguides.net.

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verseSM and AT&T │DIRECTVSM brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T’s Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine’s list of the World’s Most Admired Companies.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATTNews. Find us on Facebook at www.Facebook.com/ATT to discover more about our consumer and wireless services.

© 2009 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

For more information, please review this announcement in the AT&T newsroom at www.att.com/newsroom.

About Yahoo!

Yahoo! Inc. is a leading global consumer brand and one of the most trafficked Internet destinations worldwide. Yahoo! is where millions of people go every day to see what is happening with the people and things that matter to them most. Yahoo! helps marketers reach that audience with its unique and compelling advertiser proposition. Yahoo! is headquartered in Sunnyvale, California. For more information, visit http://pressroom.yahoo.com or the company’s blog, Yodel Anecdotal (http://yodel.yahoo.com).

1 Borrell Associates, June 30, 2009, estimate of local online advertising in 2009.