92,000 Nonprofits and Schools On Board LOS ANGELES – What if even a fraction of the billions of dollars generated by search engine advertisers was directed towards good causes? That is the concept behind GoodSearch.com, a Yahoo-powered Internet search engine that donates 50% of its revenue, approximately a penny per search, to the charities designated [...]
Companies Advance Brand Safety in the Industry NEW YORK – Responding to marketers’ call for better brand safety and enhanced transparency online, the Interactive Advertising Bureau (IAB) announced that 16 member companies are the first to commit to comprehensive self-certification against the IAB “Networks & Exchanges Quality Assurance Guidelines.” Released in June of this year, [...]
Dapper Hosts Fireside Chat with eBay and Expedia to Discuss How Search Engine Marketers Can Leverage Their Expertise to Transform Display into a Profitable Channel SAN FRANCISCO – Dapper, a pioneer in transforming display advertising into a predictable and scalable performance marketing channel, announced that it will host a Fixing Advertising special event – The [...]
Company Adds Sr. VP of Sales Operations, VP of Marketing and Sr. Director of Account Management; Moves into Midtown Manhattan Office New York – DoubleVerify, the pioneer and worldwide leader in online media verification, announced an expansion of its executive team with three key hires of sales and marketing veterans from Yahoo!, NBC Universal and [...]
DUBLIN – Research and Markets has announced the addition of the “Google in LBS: Location-based Advertising Patent” report to their offering. Google recently announced it was granted patent 7,668,832 for “Determining and/or using location information in an ad system“. This patent contains eight (8) claims, including two (2) independent claims.
SAN FRANCISCO – RMG Networks (RMG), a leading place-based video media and entertainment company, announced that Elisa Steele, executive vice president and chief marketing officer at Yahoo!, has joined the company’s Board of Directors. At Yahoo! Steele oversees the company’s global marketing strategy and functions including brand, audience, business-to-business and regional marketing, as well as [...]
MCLEAN, Va. & SUNNYVALE, Calif. – Gannett (NYSE: GCI) and Yahoo! (Nasdaq: YHOO) announced a local advertising partnership that brings together Gannett’s strong local media organization brands, sales capabilities, and leading website audiences with Yahoo!’s high quality audience and display advertising leadership.
Zucker Brings Targeting Experience to Task of Delivering In-Market Tech Buyers to Ziff Davis’ Advertising Partners NEW YORK – Ziff Davis, recently acquired by digital media executive Vivek Shah and investor Great Hill Partners, announced an addition to the company’s senior management team that will allow the publisher to improve and enhance the ability of [...]
Internet Giant Compiles Editorial Best Practices for the Digital World SUNNYVALE, Calif. – To help writers, editors, and content creators write effectively for the Web, Yahoo! Inc. (NASDAQ:YHOO) is publishing “The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World,” the first guide of its kind to focus [...]
Integrates Facebook Globally Across More than 15 Yahoo! Sites SUNNYVALE, Calif. – Continuing its commitment to be the center of people’s online lives, Yahoo! Inc. (NASDAQ:YHOO) announced new product integrations that continue bringing the best social experiences from across the Web to Yahoo! consumers around the world.
Acclaimed Panel Series Returns to NYC to Explore the New Display Advertising Landscape Powered by User Data, Intelligent Media Buying, and Dynamic Creative SAN FRANCISCO – Dapper, a pioneer in building a predictable and scalable growth channel in display advertising, announced that it will continue its popular Fixing Advertising panel series during Internet Week New [...]
Partnership Weaves the Web’s Most Popular Social Games throughout Yahoo! SUNNYVALE, Calif. – Yahoo! Inc. (Nasdaq:YHOO), announced a partnership with Zynga that will integrate Zynga’s popular social games through Yahoo!’s global network. The partnership enables Zynga games to reach more than 600 million people worldwide across Yahoo!, giving them access to new and deeper ways [...]
