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	<title>Ad Operations Online &#187; www.lsnmobile.com</title>
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		<title>LSN Introduces Local Content Widgets in Yahoo! Go for Millions of Mobile Users</title>
		<link>http://www.adoperationsonline.com/2009/01/08/lsn-introduces-local-content-widgets-in-yahoo-go-for-millions-of-mobile-users/</link>
		<comments>http://www.adoperationsonline.com/2009/01/08/lsn-introduces-local-content-widgets-in-yahoo-go-for-millions-of-mobile-users/#comments</comments>
		<pubDate>Thu, 08 Jan 2009 09:31:47 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
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		<category><![CDATA[Lee Durham]]></category>
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		<category><![CDATA[Michael Shim;]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=2232</guid>
		<description><![CDATA[ATLANTA – LSN, Inc., Local Solutions Network, with the nation&#8217;s largest local mobile advertising network, announced the availability of their LSN Local Content Widgets in Yahoo! Go (http://go.yahoo.com), leveraging Yahoo! Blueprint, Yahoo!’s mobile development platform.  Starting today, Yahoo! Go users will be able to access local news, weather, sports, school closings and much more from [...]]]></description>
			<content:encoded><![CDATA[<p>ATLANTA – LSN, Inc., Local Solutions Network, with the nation&#8217;s largest local mobile advertising network, announced the availability of their LSN Local Content Widgets in Yahoo! Go (<a rel="nofollow" href="http://go.yahoo.com">http://go.yahoo.com</a>), leveraging Yahoo! Blueprint, Yahoo!’s mobile development platform.  Starting today, Yahoo! Go users will be able to access local news, weather, sports, school closings and much more from LSN’s affiliate network of 140 local media partners, including ABC, NBCU, Telemundo, McGraw Hill, Cox, Gray, Raycom, and other leading media.</p>
<p>Yahoo! Go is Yahoo!’s award winning all-in-one mobile application, available on more than 280 devices across 19 countries.  Yahoo! Go lets users enjoy the best of the Internet on their phone.  Users can send email, upload photos, download a map, search for answers, check stock quotes, or get breaking news—all from one application on their mobile device.<br />
<span id="more-2232"></span></p>
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<p>&#8220;By providing all developers and publishers access to Yahoo! Blueprint and giving them the necessary tools to create exciting new mobile content and services, we are furthering our goal of enabling an open mobile ecosystem,” said Michael Shim, Senior Director of Mobile Advertisers &amp; Publishers, Yahoo! Connected Life Americas. “Yahoo! Blueprint enables innovative new experiences that we believe will drive further adoption of mobile services by millions of users around the world.”</p>
<p>“For mobile subscribers, LSN’s new Mobile Widgets are the best gateway to get where they want to go on the mobile Internet,” said Lee Durham, Founder and CEO of LSN. “We are extremely pleased to partner with Yahoo! to extend the capability and value subscribers can obtain from their mobile phones.”</p>
<p>To date, mobile users have downloaded applications written in Yahoo! Blueprint across thousands of mobile devices from manufacturers including Research in Motion®, Nokia®, Motorola®, and others, getting a user experience specially optimized for their device. Developers can now turn to Yahoo! to alleviate the cumbersome process of porting and rendering their application across a wide variety of devices, while also taking advantage of Yahoo!&#8217;s extensive mobile distribution network and monetization capabilities.</p>
<p>About LSN, Inc.</p>
<p>Local Solutions Network, Inc. (LSN), headquartered in Atlanta, Georgia, is a mobile media and marketing company that enables local broadcasters and brand advertisers to extend their reach to the mobile consumer market via their handset. LSN has the nation&#8217;s largest network of local television news content, in both English and Spanish, currently offering news, weather, sports and more to over 200 million mobile users. Through its Direct Mobile Marketing &amp; Advertising Group, LSN enables companies to rapidly deploy direct mobile marketing campaigns to mobile users via text messaging, rich media content, and interactive mobile marketing campaigns across all wireless carriers and handsets.</p>
<p>To learn more, please visit <a rel="nofollow" href="http://www.lsnmobile.com">www.lsnmobile.com</a>.</p>
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		<title>LSN Announces GO WITH SMS! Turnkey and Interactive Text Mobile Marketing Program</title>
		<link>http://www.adoperationsonline.com/2008/10/28/lsn-announces-go-with-sms-turnkey-and-interactive-text-mobile-marketing-program/</link>
		<comments>http://www.adoperationsonline.com/2008/10/28/lsn-announces-go-with-sms-turnkey-and-interactive-text-mobile-marketing-program/#comments</comments>
		<pubDate>Tue, 28 Oct 2008 08:45:10 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
		<category><![CDATA[Digital Marketing]]></category>
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		<category><![CDATA[David Spear]]></category>
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		<category><![CDATA[local 
mobile advertising network]]></category>
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		<category><![CDATA[LSN (Local Solutions Network) Inc.]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=1411</guid>
		<description><![CDATA[Geo-targeted, Advertiser Exclusive, Allowing Companies to Launch SMS Text Interactive Marketing Campaigns Quickly ATLANTA &#8211; Launching SMS text mobile marketing campaigns with interactive capabilities is now as easy as 1-2-3, thanks to GO WITH SMS!®, a turnkey Web-based program available exclusively from LSN, Inc., Local Solutions Network, the largest local mobile advertising network in the [...]]]></description>
			<content:encoded><![CDATA[<p>Geo-targeted, Advertiser Exclusive, Allowing Companies to Launch SMS Text Interactive Marketing Campaigns Quickly</p>
<p>ATLANTA &#8211; Launching <strong>SMS text mobile marketing campaigns</strong> with interactive capabilities is now as easy as 1-2-3, thanks to GO WITH SMS!®, a turnkey Web-based program available exclusively from LSN, Inc., Local Solutions Network, the largest local <strong>mobile advertising network</strong> in the United States. The GO WITH SMS!® program provides all of the tools companies need to rollout an interactive mobile promotion, at a low cost, within a short timeframe.</p>
<p>Companies simply select a platform from eight promotion categories, using one or more of the LSN short codes, add an exclusive keyword and then write the SMS text message. LSN’s GO WITH SMS!® requires no long-term contracts or sign-up fees and offers three pricing options. Companies can launch a mobile campaign for as little as $199/month with an allocation of 1-1,500 text messages per month. Other plans include 1,501-10,000 text messages per month for only $759/month and 10,001-25,000 text messages per month for only $1599/month.<br />
<span id="more-1411"></span></p>
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<p>“We are extremely proud to introduce another innovative mobile marketing application that empowers companies to leverage interactive SMS text messaging to drive brand awareness through consumer adoption and participation,” said David Spear, EVP sales and marketing, LSN. “Since 94% of text messages are read by participants, text mobile marketing is becoming more essential to marketers every day. The GO WITH SMS!® program now gives any company the capability to create an interactive mobile campaign, either by selecting one of our ready-to-go promotion platforms, or by creating their own customized campaign, to reach mobile subscribers, in less than a week!”</p>
<p>GO WITH SMS! ® Highlights</p>
<p>The GO WITH SMS! ® turnkey campaigns are available for contests, voting, offers, news, buying/selling, auto, sports, and information alerts. Customized campaigns are also available.</p>
<p>Access the Go With SMS!® Web portal.<br />
Select a promotion platform, including one of the LSN memorable short codes. Pick a keyword(s) and write your SMS message.<br />
Launch the campaign within two to four business days over LSN’s reliable and scaled text platform.<br />
Review your campaign performance – LSN provides password protected login access to view all data.<br />
Send alerts – GO WITH SMS!® offers clients the capability to send out alerts to all opt-in users, fostering a true interactive exchange between marketer and end user.<br />
Short Message Service (SMS) is a communications protocol allowing the interchange of short text messages between mobile devices. SMS text messaging is the most widely used data application today, with 2.4 billion active users, or 74% of all mobile phone subscribers, sending and receiving text messages on their phones.</p>
<p>LSN works with 17 of the top 20 wireless carriers, including AT&amp;T, Verizon, Sprint, T-Mobile, and MetroPCS.</p>
<p>About LSN, Inc.</p>
<p>LSN (Local Solutions Network), Inc., headquartered in Atlanta, Georgia, is a mobile media and marketing company that enables local broadcasters and brand advertisers to extend their reach to the mobile consumer market via their handset. LSN has the nation&#8217;s largest network of local television news content, in both English and Spanish, currently offering news, weather, sports and more to over 200 million mobile users. Through its Direct Mobile Marketing &amp; Advertising Group, LSN enables companies to rapidly deploy direct mobile marketing campaigns to mobile users via text messaging, rich media content, and interactive mobile marketing campaigns across all wireless carriers and handsets.</p>
<p>To learn more, please contact sales@lsnmobile.com or visit <a rel="nofollow" href="http://www.lsnmobile.com" target="_blank">www.lsnmobile.com</a>.</p>
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