The agency or the advertiser using Flashtalking will be giving you an URL with a structure similar to this:

www.flashtalking.net/tag/xxxx/xx/?AgencyName/AdvertiserName/CampaignName/
PublisherName/AdName/AdSize

To traffic such ads in DoubleClick DFP, follow these steps:

1. Open the URL described above in a browser window;

2. Amend the script to count clicks on your end if you wish to, and don’t forget to update it;

3. Copy the tag to your clipboard (click the button, or select and copy the tag manually);

4. Traffic in DFP as Custom Rich Media ads, as you would do with any JavaScript code, for example;

5. You don’t need to edit the code in any way, as Flashtalking ads are auto cachebusting and don’t require a random number or a timestamp.

A sample Flashtalking code ready to be trafficked in DFP would look like this:

<script language=”Javascript1.1″ type=”text/javascript”>
var ftClick = “”;
var ft300x250_OOBclickTrack = “”;
var ftRandom = Math.random()*1000000;
var ftBuildTag1 = “<scr”;
var ftBuildTag2 = “</”;
var ftTag = ftBuildTag1 + ‘ipt language=”javascript1.1″ type=”text/javascript” ‘;
ftTag += ‘src=”http://video.flashtalking.com/tags/3323/25/js/j-3323-25.js?click=’+ftClick+’&cachebuster=
‘+ftRandom+’”=”ftscript_300x250″ name=”ftscript_300x250″‘;
ftTag += ‘”>’ + ftBuildTag2 + ‘script>’;
document.write(ftTag);
</script>
<noscript>
<a href=”http://video.flashtalking.com/tags/3323/25/click/0-c_3323-25.html” target=”_blank”>
<img border=”0″ src=”http://video.flashtalking.com/tags/3323/25/noscript/300×250.jpg”></a>
</noscript>

If you have any questions at all in regard to using Flashtalking tags / code, you can contact Paul Cunningham at paul.cunningham @ flashtalking.com or call +44 (0)20 7637 2213. Additionally, if you are new to Flashtalking, check out www.flashtalking.com – these guys know rich media!