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India Search Market Led by 1 Billion Searches on Google Sites in June

Otilia Otlacan | August 20, 2008 | 1 Comment

RESTON, VA, August 20, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of the online search market in India, indicating that Google Sites commanded the strong majority of searches conducted in this developing market. Google Sites Ranks as Top Indian Search Property Google Sites ranked as [...]

comScore Media Metrix Ranks Top 50 U.S. Web Properties for July 2008

Otilia Otlacan | August 18, 2008 | 1 Comment

RESTON, VA, August 15, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for July 2008 based on data from the comScore Media Metrix service. Continuing the summer trends in Web usage observed last month, leisure-oriented categories [...]

comScore Enhances Reporting of Ad Networks Audiences – YuMe Concerns Addressed

Otilia Otlacan | August 13, 2008 | 0 Comments

Leading digital measurement firm has quickly responded (even if only indirectly) to the can of worms opened by the YuMe story. You may still have it fresh in your memory what the problem was: YuMe claimed inconsistent measurement for ad networks, sometimes considering only the traffic actually monetized, and sometimes considering the whole traffic. comScore [...]

American Apparel Ranks as Top Online Advertiser Among Apparel Retailers, According to comScore Ad Metrix

Otilia Otlacan | August 5, 2008 | 0 Comments

Brand’s Online Advertising Strategy Relies Heavily on Social Media RESTON, VA, August 4, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study based on data from the comScore Ad Metrix service, revealing that American Apparel ranked as the top advertiser using online display ads among apparel retailers [...]

McDonald’s Served Over 295 Million Online Display Ads in March, According to comScore Ad Metrix

Otilia Otlacan | June 11, 2008 | 0 Comments

RESTON, VA, June 11, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study based on data from the comScore Ad Metrix service that analyzes online display advertising by quick-serve restaurants (QSRs) in March 2008, revealing that McDonald’s ranked as the top online display advertiser in the United [...]

AOL’s Platform-A Ranks as Top Ad Network in March, Reaching More Than 9 Out of 10 U.S. Internet Users

Otilia Otlacan | April 14, 2008 | 0 Comments

RESTON, VA, April 14, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released March 2008 data on online ad networks, highlighting both the breadth of reach for the top ad networks and the emergence of a series of audience-specific niche ad networks. comScore’s technology platform measures the actual delivery [...]