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comScore: Light PC Internet Users Are 30 Percent More Likely than Heavy PC Internet Users to Access Mobile Internet Content
Results from first PC/Mobile Internet overlap panel suggest mobile can enhance a PC digital advertising campaign Reston, VA. – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, reported the results of the first study of its cross-media panel of PC and mobile Internet users in the U.S., finding that light PC Internet [...]
Social Networking Has Banner Year in France, Growing 45 Percent
French Language Interface Introduction Helps Facebook Surge into Top Position LONDON, U.K. – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released the results of a study of social networking site usage in Europe, with a particular focus on France, based on data from the comScore World Metrix audience measurement service. The [...]
ReplaceAds debuts as the third largest Advertising Network in the October comScore/Arbitron Online Radio Ratings
Nearly 1.8 million people listened to ReplaceAds Network during an average week in October NEW YORK – ReplaceAds announced that it debuted as the third largest online radio advertising network in the October comScore/Arbitron Online Radio Ratings. According to comScore/Arbitron, nearly 1.8 million different people (1,770,500) age twelve and older listened for five or more [...]
Holiday E-Commerce Season Sales Finally Match Last Year as Two Workdays this Past Week Each Surpass $800 Million in Online Spending
Sales Since Cyber Monday Up 9 Percent Versus Year Ago RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world, reported its tracking of holiday season retail e-commerce spending for the first 35 days of the November – December 2008 holiday season. For the holiday season through December 5, $14.92 billion [...]
European Online Retail Traffic picks-up in Recent Weeks but Remains Below Year-Ago Levels
comScore Releases Review of Holiday Retail Traffic Trends in U.K., France and Germany LONDON, U.K., DECEMBER 5, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the first in a series of reports examining visitation to online retail sites in the U.K., France and Germany during the Christmas shopping [...]
comScore Releases First Whitepaper Examining PC & Mobile Internet Usage in the U.K.
25 Percent of the Total U.K. population accesses the Internet via a Mobile Device LONDON, U.K., DECEMBER 3, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today made available its U.K. PC & Mobile Internet Usage White Paper, providing for the first time, a comparative insight into Internet behavior across [...]
Black Friday Sees $534 Million in E-Commerce Spending, Up 1 Percent Versus Year Ago
Upcoming ‘Cyber Monday’ Represents Strong Historical Bellwether for Total Holiday Season E-Commerce Spending RESTON, VA, November 30, 2008 – comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported its tracking of holiday season retail e-commerce spending for the first 28 days of the November – December 2008 holiday season. For the [...]
comScore Media Metrix Ranks Top 50 U.S. Web Properties for October 2008
U.S. Presidential Race Drives Americans Online for Election News Halloween and Early Holiday Browsing Boost Traffic to Retail Sites RESTON, VA, November 20, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for October 2008 based on [...]
YouTube Draws 5 Billion U.S. Online Video Views in July 2008
Americans Watch 558 Million Hours of Online Video During the Month, According to comScore Video Metrix RESTON, VA, September 10, 2008 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released July 2008 data from the comScore Video Metrix service, reporting that Americans viewed more than 11.4 billion videos for a total [...]
Obama Expands Lead on McCain in Online Advertising Battle in June, According to comScore Ad Metrix
RESTON, VA, September 4, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of the online performance of the campaigns for Senator Barack Obama and Senator John McCain in their quests for the U.S. presidency. The study, which evaluated site visitation, video viewing behavior, searches on the [...]
Microsoft Ranks as Top U.S. Online Display Advertiser in June, According to comScore Ad Metrix
Major Display Ad Campaign Promotes Windows Live Search Programs RESTON, VA, August 26, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its June ranking of the top online display ad publishers and advertisers, based on data from the comScore Ad Metrix service. Fox Interactive Media, which owns MySpace.com, [...]
comScore Releases July 2008 U.S. Search Engine Rankings
RESTON, VA, August 21, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In July 2008, Americans conducted 11.8 billion core searches (up 2 percent versus June) as Google Sites slightly extended its lead in core search market share [...]
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