New Partnership Will Create and Distribute Online Programming for Major Marketers
NEW YORK & SUNNYVALE, Calif. – WPP’s (NASDAQ:WPPGY) GroupM Entertainment and Yahoo! Inc. (NASDAQ:YHOO) announced a partnership to help marketers creatively incorporate their brands into original online programming. The programs will appear exclusively throughout Yahoo!’s network of leading media properties including News, Sports, Finance and Entertainment.
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NEW YORK – Monster Worldwide, Inc. (NYSE:MWW), parent company of Monster, the premier global online employment solution, announced a decision to move its media planning and buying business from WPP Group’s MEC to Omnicom’s OMD.
Monster has been working with MEC in various parts of the world since 2006. Monster’s total marketing spend in 2009 is expected to be approximately $200 million, but the company does not break out media spend.
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NEW YORK – 24/7 Real Media Inc., the leading global digital marketing company, now operates the fifth largest ad network in the U.S., according to the March 2009 ranking from comScore Media Metrix.
Over the past few years, the company’s Global Web Alliance has added a significant number of publishers to target advertisers’ messages to new audiences. Since June 2007, the month prior to WPP Group’s acquisition of 24/7 Real Media, the Global Web Alliance has grown by 55 percent, reaching 142 million unique visitors, or more than 73 percent of all U.S. Internet users.
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Former Yahoo! Chief Data Officer, Yahoo! VP of Advertiser Products, and WPP Executive to Help Guide ChoiceStream’s Expansion into Online Performance Advertising
CAMBRIDGE, Mass. – ChoiceStream, the premier personalization service provider for the world’s largest retail and entertainment brands including Tesco, Overstock.com, Borders, Blockbuster, Yahoo!, and AT&T, today announced the addition of former Yahoo! Chief Data Officer and Executive Vice President, Usama Fayyad,to its Board of Directors, former Yahoo! VP Ads, Cheryl Kellond, to its management team, and former WPP executive, Lauren Reiss Frank, to its Advisory Board. The executives – leading media industry experts in online advertising, data analysis, and digital marketing – will help support the company’s growth and expansion into online advertising, where ChoiceStream will apply its proven personalization technology to delivering a new line of high-performance advertising products.
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For the first time, a major established market registers an online ad spending superior to the TV ad spending.
The UK Office of Communication, Ofcom (www.ofcom.org.uk), has just reported that online ad spending in the UK reached $5.3 billion. The figure in itself may not tell you much but it represents a huge 40% increase in 2007 from 2006. It now counts for 19% of all advertising across the UK.
Interesting enough, many others anticipated the shift in the ad spending structure and preached that online would, of course, overtake TV sooner or later – but they were wrong in regard to the timing. Take, for example, the “This Year, Next Year” report from GroupM (WPP Group): it predicted that 2009 would be the year of the big swap in the UK and they were wrong for only 2 years.
While this is great news for those of us working in online operations, there are many aspects to consider before jumping to conclusions:
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Aegis Group made a short announcement that they acquired Bluestreak, a small but innovative ad serving platform, thus entering the ad serving business.
The move is the most recent in a series of digital acquisitions and deals from Aegis Group, and will provide Aegis Media with the means to manage, optimise and measure all forms of online advertising, particularly rich media advertising (Bluestreak’s specialty). The plans are to integrate the newly-acquired ad serving technology into Isobar – Aegis’ digital network, which includes Carat Fusion.
There’s no doubt that the data collected through Bluestreak’s ad serving platform will have a further use in developing future product offerings, probably focusing on demographic and behavioral targeting.
