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Analyzing the Global Advertising Industry
DUBLIN – Research and Markets has announced the addition of the “Analyzing the Global Advertising Industry” report to their offering. The global advertising industry is showing definite signs of a recovery, after one of the worst-ever slumps in advertising. Media-buying firms, TV broadcasters and radio and billboard companies are making positive noises about the future. [...]
GroupM and Yahoo! Ink Branded Content Deal
New Partnership Will Create and Distribute Online Programming for Major Marketers NEW YORK & SUNNYVALE, Calif. – WPP’s (NASDAQ:WPPGY) GroupM Entertainment and Yahoo! Inc. (NASDAQ:YHOO) announced a partnership to help marketers creatively incorporate their brands into original online programming. The programs will appear exclusively throughout Yahoo!’s network of leading media properties including News, Sports, Finance [...]
Monster Moves Media Account to OMD
NEW YORK – Monster Worldwide, Inc. (NYSE:MWW), parent company of Monster, the premier global online employment solution, announced a decision to move its media planning and buying business from WPP Group’s MEC to Omnicom’s OMD. Monster has been working with MEC in various parts of the world since 2006. Monster’s total marketing spend in 2009 [...]
24/7 Real Media’s Global Web Alliance Now a Top Five Ad Network
NEW YORK – 24/7 Real Media Inc., the leading global digital marketing company, now operates the fifth largest ad network in the U.S., according to the March 2009 ranking from comScore Media Metrix. Over the past few years, the company’s Global Web Alliance has added a significant number of publishers to target advertisers’ messages to [...]
ChoiceStream’s Drive into Online Advertising Attracts Industry Veterans to Executive Team
Former Yahoo! Chief Data Officer, Yahoo! VP of Advertiser Products, and WPP Executive to Help Guide ChoiceStream’s Expansion into Online Performance Advertising CAMBRIDGE, Mass. – ChoiceStream, the premier personalization service provider for the world’s largest retail and entertainment brands including Tesco, Overstock.com, Borders, Blockbuster, Yahoo!, and AT&T, today announced the addition of former Yahoo! Chief [...]
It Finally Happens: Online Ad Spending Surpassed TV Ad Spending in a Major Market
For the first time, a major established market registers an online ad spending superior to the TV ad spending. The UK Office of Communication, Ofcom (www.ofcom.org.uk), has just reported that online ad spending in the UK reached $5.3 billion. The figure in itself may not tell you much but it represents a huge 40% increase [...]
Aegis Media Moves into Ad Serving by Acquiring Bluestreak
Aegis Group made a short announcement that they acquired Bluestreak, a small but innovative ad serving platform, thus entering the ad serving business. The move is the most recent in a series of digital acquisitions and deals from Aegis Group, and will provide Aegis Media with the means to manage, optimise and measure all forms [...]
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