Wildfire, the global leader in socialmediamarketing software, today released data that underscores the importance of identifying and engaging a brand’s most influential fans. The data is based on an analysis of 10,000 social marketing campaigns that ran on Facebook over the past 9 months, of which the top performing 10%, belonging to just under 700 brands, were isolated and studied to ascertain key differentiators that achieve success.
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Wildfire, the global leader in social media marketing software, today announced it will now offer brands complete brand channel management on the world’s largest video platform. With this announcement, Wildfire is the first social marketing company to integrate with Facebook, Twitter, Linkedin, Pinterest, Instagram, and YouTube, and now enables brands to reach YouTube’s 800 million monthly visitors through automated brand channel layout, branding, promotions, content, and social sharing in order to provide visitors with a deeply engaging social experience.
Wildfire, the global leader in social media marketing software, today shared results of an analysis of early brand adopters of Facebook’s Timeline, which launched on February 29, 2012. Wildfire’s research shows that for the majority of brands, the switch to Timeline had a very large, positive impact, with double-digit increases in metrics such as Likes Per Brand Post, Comments Per Brand Post and “People Talking about This” (PTAT). It also showed that the new layout boosted performance of rich-media content such as photos and videos.
Wildfire Delivers Social Engagement for Enterprise and Consumer Brands through YouTube Video Contests
Wildfire, the global leader in social media marketing software, today announced it will now offer enterprise and consumer brand customers the ability to run video contests on YouTube, the world’s largest video platform. With this announcement, Wildfire is the first social marketing company to integrate with Facebook, Twitter, Linkedin and now YouTube that enables brands to drive engagement with consumers utilizing YouTube video contests. Wildfire has seen 100 percent annual growth in the use of video contests over the last two years, as brands leverage contests to engage with consumers and to tap the power of user-generated video content. Wildfire customers ran more than 7,000 video contest campaigns in the last 12 months, generating more than 6.5 million visits.
Wildfire, the global leader in social media marketing software, announced that over 13,000 paying customers are using its Social Marketing Suite, making it the largest social media marketing platform in the world. The Wildfire Platform has powered over 200,000 social marketing campaigns. More than half of the world’s top 50 most valuable brands, including Facebook itself, use the Wildfire platform to engage with audiences across the mobile and social web.
Wildfire Hires Industry Veteran Doug Laird as CMO to Drive Growth and Leadership in the Social Media Market
Wildfire, the leading provider of social media marketing software with over 13,000 paying customers, today announced that veteran enterprise software executive Doug Laird has joined the company as its chief marketing officer. Laird will be responsible for leading all global marketing efforts for Wildfire, defining the global market strategy and vision, branding, product positioning and segmentation, and demand creation.
Facebook has a strategy to turn brand content into ads that show up in your mobile news feed, thus tapping into a previously unused ad revenue stream. Facebook’s strategy is similar to Twitter, which announced yesterday that it would be inserting promoted tweets into the timeline on its iPhone and Android apps.
Portable widget provides instant access to IAB News, Editorial, Events and Ad Guidelines. Palo Alto, CA — November 3, 2008 — Gigya, Inc., the largest widget and content sharing platform…
Gigya to Discuss Increasing Adoption and Effectiveness of Widget Advertising Among Brand Advertisers
Executives Speaking at Multiple Summer Events on the Creative Executions, Distribution Methodologies and Analytic Approaches Working for Advertisers in Social Media Palo Alto, CA – June 23, 2008 – Gigya,…
Widget Ads Provide Media and Creative Agencies with Virality, Content Delivery and Consumer Behavior Metrics New York, March 17, 2007 – DoubleClick Inc, a premier provider of digital marketing technology…
18 February, 2013
18 February, 2013
18 February, 2013