Tag Archives: Wildfire ;

New Wildfire Data Quantifies the Impact of a Brand’s Most Active Fans
Ad & Media Strategies
August 6, 2012 posted by Otilia Otlacan

New Wildfire Data Quantifies the Impact of a Brand’s Most Active Fans

Wildfire, the global leader in socialmediamarketing software, today released data that underscores the importance of identifying and engaging a brand’s most influential fans. The data is based on an analysis of 10,000 social marketing campaigns that ran on Facebook over the past 9 months, of which the top performing 10%, belonging to just under 700 brands, were isolated and studied to ascertain key differentiators that achieve success.

Wildfire Delivers Complete YouTube Brand Channel Management for Enterprise and Consumer Brands
Ad & Media Strategies
June 19, 2012 posted by Otilia Otlacan

Wildfire Delivers Complete YouTube Brand Channel Management for Enterprise and Consumer Brands

Wildfire, the global leader in social media marketing software, today announced it will now offer brands complete brand channel management on the world’s largest video platform. With this announcement, Wildfire is the first social marketing company to integrate with Facebook, Twitter, Linkedin, Pinterest, Instagram, and YouTube, and now enables brands to reach YouTube’s 800 million monthly visitors through automated brand channel layout, branding, promotions, content, and social sharing in order to provide visitors with a deeply engaging social experience.

Wildfire Data Shows Sizable Engagement Boost for Early Brand Adopters of Facebook Timeline
Ad & Media Strategies
March 30, 2012 posted by Otilia Otlacan

Wildfire Data Shows Sizable Engagement Boost for Early Brand Adopters of Facebook Timeline

Wildfire, the global leader in social media marketing software, today shared results of an analysis of early brand adopters of Facebook’s Timeline, which launched on February 29, 2012. Wildfire’s research shows that for the majority of brands, the switch to Timeline had a very large, positive impact, with double-digit increases in metrics such as Likes Per Brand Post, Comments Per Brand Post and “People Talking about This” (PTAT). It also showed that the new layout boosted performance of rich-media content such as photos and videos.

Wildfire Delivers Social Engagement for Enterprise and Consumer Brands through YouTube Video Contests
Ad & Media Strategies
March 27, 2012 posted by Otilia Otlacan

Wildfire Delivers Social Engagement for Enterprise and Consumer Brands through YouTube Video Contests

Wildfire, the global leader in social media marketing software, today announced it will now offer enterprise and consumer brand customers the ability to run video contests on YouTube, the world’s largest video platform. With this announcement, Wildfire is the first social marketing company to integrate with Facebook, Twitter, Linkedin and now YouTube that enables brands to drive engagement with consumers utilizing YouTube video contests. Wildfire has seen 100 percent annual growth in the use of video contests over the last two years, as brands leverage contests to engage with consumers and to tap the power of user-generated video content. Wildfire customers ran more than 7,000 video contest campaigns in the last 12 months, generating more than 6.5 million visits.

Wildfire, the World’s Largest Provider of Social Media Marketing Solutions, Reports Record Growth
Ad & Media Strategies
March 23, 2012 posted by Otilia Otlacan

Wildfire, the World’s Largest Provider of Social Media Marketing Solutions, Reports Record Growth

Wildfire, the global leader in social media marketing software, announced that over 13,000 paying customers are using its Social Marketing Suite, making it the largest social media marketing platform in the world. The Wildfire Platform has powered over 200,000 social marketing campaigns. More than half of the world’s top 50 most valuable brands, including Facebook itself, use the Wildfire platform to engage with audiences across the mobile and social web.

Wildfire Hires Industry Veteran Doug Laird as CMO to Drive Growth and Leadership in the Social Media Market
Ad & Media Strategies
March 21, 2012 posted by Otilia Otlacan

Wildfire Hires Industry Veteran Doug Laird as CMO to Drive Growth and Leadership in the Social Media Market

Wildfire, the leading provider of social media marketing software with over 13,000 paying customers, today announced that veteran enterprise software executive Doug Laird has joined the company as its chief marketing officer. Laird will be responsible for leading all global marketing efforts for Wildfire, defining the global market strategy and vision, branding, product positioning and segmentation, and demand creation.