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AdMob Raises $15.7 Million in Series C Funding to Grow Worldwide Leadership in Mobile Advertising
AdMob Triples Number of Ads Served in the Past Year and Expands Network to Include More Than 6,000 Publishers SAN MATEO, Calif. & LONDON – AdMob, the world’s largest and fastest growing mobile advertising marketplace, today announced it has achieved cash flow positive results and secured a new $15.7 million Series C investment round, led [...]
Specific Media Launches Industry’s First Comprehensive Offline Sales Impact™ Reporting Product for Online Advertisers
Offline Sales Impact Reports Reveal How an Advertiser’s Online Campaign Directly Correlates to Consumers’ Offline Purchase Behavior Irvine, Calif. – October 21, 2008 – Specific Media, the largest independent online advertising network, today announced the launch of Offline Sales Impact™, the industry’s most comprehensive and accurate offline sales reporting product for online advertising clients across [...]
Specific Media Leads Industry in Reaching the Internet’s Most Valuable Consumers
Largest Independent Ad Network Ranks Number-One in Reaching High-Interest Audiences across Leading Categories Including Automotive, Retail and Travel IRVINE, Calif. – Specific Media, the largest independent online advertising network, today announced it leads the industry in reaching consumers who spend the most time on the Internet, across more categories than any competitor, according to the [...]
Carat revises global ad spend growth forecasts for 2008 & 2009
August 27, 2008 – Carat, the leading independent media communications agency, today issued revised forecasts for global advertising expenditure in 2008 and 2009. The worldwide prediction for 2008 is revised downwards by just over a percentage point from 6.0% to 4.9%. 2009 is also very slightly reduced, from 4.9% growth to 4.8%.
Specific Media to Host Political Targeting Symposium in Washington D.C. on July 8
Largest Independent Online Advertising Network Teams with Esteemed Political Consultant Matthew Dowd to Discuss the Expanding Role of Online Advertising in Political Campaigns Irvine, Calif. — June 26, 2008 — Specific Media, the largest independent online advertising network, announced today that it will host an insightful evening of political discussion surrounding emerging interactive marketing trends. [...]
Specific Media Launches Enhanced Political Targeting Product
New Solution Helps Political Marketers Reach up to 165 Unique Audience Profiles During Hotly Contested Election Year Irvine, Calif. — June 17, 2008 — As the nation grapples over the final primaries and prepares for the presidential election in November, Specific Media, the largest independent advertising network, today launched a new specialized political targeting solution [...]
Facing Potential Recession, Retail Brands Turn to Specific Media to Target Consumers Online and Grow Revenues
Top four comScore-ranked advertising network helps retail brands reach target audiences with more relevant ads Irvine, Calif. — June 10, 2008 — As the nation’s retailers reported the weakest sales for the month of March since 1995 and sales in April declined another 0.2 percent, many retail brands are turning to Specific Media, the largest [...]









