Business Wire is the official news wire for Search Engine Strategies London 2009. Breaking news releases, advisories, photos, and multimedia are available at Tradeshownews.com, Business Wire’s trade show, conference, and event news resource.

Listed below are Search Engine Strategies London 2009 exhibitor profiles.
Company:           ACQUISIO
Stand:         305
Media Contact:         MARC POIRIER
Phone:         450.465.2631 x210
E-mail:         mpoirier@acquisio.com
Web:         www.acquisio.com

Montreal-based Acquisio is a SaaS (software as a service) company that offers a pay-per-click (Google Adwords, Yahoo Search Marketing, MSN AdCenter) management software designed specifically for advertising agencies. The tool, Acquisio SEARCH, allows campaign managers to launch, manage, and optimize all of their client’s campaigns from a single interface, without the need to log into Google Adwords, Yahoo Search Marketing, or MSN AdCenter. Additionally, it provides integrated reporting for designing and building beautiful client-ready PDF reports to help you save even more time.

Company:         Efficient Frontier
Stand:         Track Sponsor
Media Contact:         Merinda Peppard
Phone:         2071665220
E-mail:         sales-europe@efrontier.com
Web:         www.efrontier.com/uk

Efficient Frontier is the market and technology leader in providing paid search marketing solutions. The company provides the most powerful, most effective search engine marketing technology and comprehensive strategic and tactical services, to ensure that clients with large-scale, complex search marketing campaigns can achieve the highest possible return on investment. The largest advertisers in the most competitive markets use Efficient Frontier to achieve unprecedented levels of search marketing efficiencies, scalability, risk reduction and campaign growth. The company is headquartered in Sunnyvale, USA with offices in New York, the United Kingdom, France and India and licensing partnerships in Japan and Australia. Please visit www.efrontier.com/uk and blog.efrontier.com.

Company:         The Search Monitor
Media Contact:         Laura Nolte
Phone:         321-206-9705
E-mail:         laura@greentheoryinteractive.com
Web:         www.thesearchmonitor.com

The Search Monitor provides real-time competitor monitoring software. TSM crawls and monitors Google, Yahoo, MSN, social media, and shopping engines daily and can be geo-targeted. Interactive agencies, search marketers, and affiliate marketers use The Search Monitor for several reasons (1) to acquire competitive intelligence on paid and organic search including market share, keyword research, ad copy research, discovery of competitive promotions/offers, rank, and budgeting strategies; (2) to police brand use in ad copy, display urls, and branded keyword sponsors; (3) to identify and measure brand buzz; and (4) to police affiliate marketers for compliance with affiliate programs.

Company:         WebTrends
Stand:         309
Media Contact:         Thomas Flischer
E-mail:         Thomas@octopuscomms.net

About WebTrends Inc.

WebTrends provides web analytics and online marketing solutions to optimise marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry’s most recognised analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organisations, including HSBC, Microsoft, Reuters, General Mills, and Ticketmaster have chosen WebTrends business solutions and client services expertise to optimise their customers’ online experiences.

For more information, visit: www.webtrends.com

About Business Wire

Business Wire, a Berkshire Hathaway company, is utilized by tens of thousands of member companies and organizations worldwide to functionally enhance and communicate investor relations and public relations content to target audiences. As a recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire facilitates the simultaneous flow of market-moving press releases from corporations to financial markets and their audiences, including regulatory authorities, media, investors, financial information systems and consumer news services. Business Wire also handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR, FSA and other systems.

Communications professionals turn to Business Wire to optimize and issue press releases, photos and multimedia to news organizations, journalists, trade publications, search engines, and individuals, with full-text posting to web sites, online services and databases. A range of distribution options enables members to target by geography, industry, news theme and audience demographics.

Founded in 1961, Business Wire has dual headquarters in San Francisco and New York, with 30 bureaus in cities including Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney and reciprocal offices throughout the world. Business Wire’s patented NX data platform supports XML, XHTML and XBRL code that enhances news release interactivity, social media sharing and search engine optimization. More information about Business Wire and its services is located on its website at www.BusinessWire.com.

PORTLAND, Ore. – The inauguration of President Barack Obama on Tuesday caused an unprecedented number of people to visit media web sites across the globe. WebTrends, a leading provider of web analytics and online marketing solutions, announced that the scalability and reliability of its solutions enabled some of the world’s largest media companies including: NYTimes.com, Reuters, Internet Broadcasting, and China’s largest broadcaster, CCTV to continue to access relevant, timely data despite the massive traffic surges to their sites.

“With the nation and the world riveted on events in Washington, D.C., for a remarkable day in history, Internet Broadcasting delivered record setting results that reinforce our leadership position as a reliable and scalable web publishing solution,” said Jeff Kimball, chief operating officer of Internet Broadcasting. “WebTrends robust solutions consistently provide us with the ability to track and report on key information we need to remain relevant to readers and to provide value to our partners.”

Among WebTrends solutions used by industry leading media companies are:

* WebTrends On Demand. Comprehensive marketing insight in an easy-to-implement hosted (software as a service) solution that leverages WebTrends state-of-the-art hosted operations centers.
* WebTrends Analytics. Comprehensive marketing insight in an on-premise software solution that offers customers maximum control and flexibility.
* WebTrends Marketing Warehouse. Sophisticated data integration and advanced segmentation and targeting capabilities delivered through hosted or software solutions.

“From the beginning of President Obama’s campaign through his election and inauguration, WebTrends customers have seen traffic to their media sites continually increase to record levels,” said Jascha Kaykas-Wolff, vice president of marketing for WebTrends. “These past few months have demonstrated that our solutions are capable of providing consistent and reliable data and analysis without fail, no matter the traffic levels.”

About WebTrends Inc.

WebTrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry’s most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen WebTrends business solutions and client services expertise to optimize their customers’ online experiences.

For more information, visit: www.webtrends.com

PORTLAND, Ore. – WebTrends Inc., a leading provider of web analytics and online marketing solutions, has added Jascha Kaykas-Wolff as vice president of marketing. A former WebTrends customer, Kaykas-Wolff now oversees all WebTrends marketing, including overall strategy, branding, demand generation, advertising and public relations.

WebTrends CEO Alex Yoder said, “Jascha is a veteran digital marketer, and brings a successful track record of developing and executing strategies that enhance customer experience and deliver meaningful results. His background with Internet and software companies, along with his first-hand experience with WebTrends, has ideally prepared him to lead the delivery of WebTrends’ vision and solutions to the marketplace.”

Kaykas-Wolff joins WebTrends from Alvarez & Marsal Business Consulting, LLC, where he served as a director, driving the growth of its eCommerce specialty service line. He previously held several senior management roles at Microsoft, with responsibility over business operations, business development, analytics, merchandising, design, web development and program management for Microsoft Store, Windows Marketplace and Microsoft PinPoint. Kaykas-Wolff was also a founding member of the eCommerce team that invented and launched Microsoft’s digital locker—a virtual lockbox for secure storage of information about software acquired online. Prior to Microsoft, Kaykas-Wolff served as a business development manager for Yahoo! Shopping Business Unit.

“During my years as a digital marketer, I relied on WebTrends data and promoted its value to other marketers,” Kaykas-Wolff said. “I look forward to building upon the strong reputation of WebTrends and helping businesses leverage the rich information in their online channel across their enterprise.”

About WebTrends Inc.

WebTrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry’s most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including Microsoft, Reuters, General Mills and Ticketmaster, have chosen WebTrends business solutions and client services expertise to optimize their customers’ online experiences.

For more information, visit: www.webtrends.com.

PORTLAND, Ore. – WebTrends Inc., a leading provider of web analytics and online marketing solutions, will host a nationwide series of free, educational seminars designed to help marketers gain the holistic perspective of their customers and data that’s critical to success in good economic times and bad.

The WebTrends Connect 2008 seminar series will show how to solidify current customer relationships and uncover new business opportunities by squeezing more insight from web site data and extending this information throughout organizations.

“Our seminars demonstrate how open, standards-based analytics and data integration can help your company understand and engage with customers like never before, using the technology and systems that you already own,” said Alex Yoder, CEO of WebTrends. “WebTrends and our partners understand the tremendous value that can be captured by connecting offline data with online visitor behavior, and we want to show everyone how they can do it.”

Teradata, Brulant and Stratigent will help deliver the half-day seminars, which begin Nov. 3 in San Francisco and run through the end of the month. Other cities include Seattle, Atlanta, Dallas, Chicago, New York and Boston. To register, visit: http://www.webtrends.com/ms/seminars2008/register.aspx.

Group presentations and an expert Q&A panel will provide marketers unique perspectives on how to:

* Uncover new business opportunities by gaining a multifaceted understanding of your customers
* Increase efficiency through easier extraction of online customer intelligence and integration with other enterprise systems
* Improve marketing execution through more accurate segmentation and targeting of customers
* Justify your marketing budgets by extending the value of current investments and generating demonstrable results

About WebTrends Inc.

WebTrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends delivers the industry’s most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen WebTrends business solutions and client services expertise to optimize their customers’ online experiences.

For more information, visit: www.webtrends.com

WebTrends bases this estimate on results of its new service, WebTrends Ad Director, which will formally debut at the Search Engine Strategies (SES) conference in San Jose, Calif., Aug. 18-21. WebTrends Ad Director utilizes self-learning technology to optimize millions of combinations of keywords, landing pages and ads across the major search networks to achieve maximum results. Companies using the solution have seen their return on ad spend increase an average of 44 percent.

“Search engine marketing is one of the most critical acquisition channels for many companies, but it is clear that a significant portion of these investments are being wasted or underutilized,” said Kevin Ryan, vice president and global content director of Search Engine Strategies and Search Engine Watch. “As search marketing becomes even more competitive, marketers would be smart to investigate automated methods for increasing SEM returns.”

“We have customers that are realizing over 1,500 percent return on ad spend after switching from their old bid management tools,” said Alex Yoder, WebTrends CEO. “But more importantly, all WebTrends Ad Director customers have seen substantial gains over bid management, while reducing the manual overhead associated with these outdated solutions. With WebTrends Ad Director, we have struck the optimal balance between what machines can do best — repetitive analysis, testing and updates on a massive scale — and the insight and perspective humans bring to search marketing decisions.”

Some of the clients who have realized substantial improvements in their SEM advertising results since switching from bid management to WebTrends’ automated optimization solution include Safelite™ AutoGlass, who increased daily sales by 42 percent after two months, and Orion™ Telescopes and Binoculars, who increased quarterly SEM revenues by 35 percent in one year, without increasing average CPC costs.

“We were able to achieve a much higher conversion rate and broader coverage of the online space while reducing staff hours dedicated to search campaign management by 50 percent,” said Alicia Albo, PsPrint (http://www.psprint.com).

In addition to significantly improving search advertising results, WebTrends Ad Director is the only automated solution that enables companies to override the system to achieve goals outside of normal parameters. For example, a company may wish to set minimum bids on certain terms, such as brand terms, regardless of the observed return.

To view our online press kit for SES San Jose: http://www.virtualpressoffice.com/kit/WebTrends

About WebTrends Inc.

WebTrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry’s most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including HSBC, Microsoft, Reuters, General Mills, and Ticketmaster, have chosen WebTrends business solutions and client services expertise to optimize their customers’ online experiences.

For more information, visit: www.webtrends.com.

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

- WebTrends Appoints New CEO: the Board of Directors of WebTrends Inc. today announced the immediate appointment of Alex Yoder as the company’s new president and chief executive officer following the resignation of Dan Stickel. Yoder was also appointed to the company’s Board of Directors.
In naming Yoder as CEO, the board turned to a WebTrends insider with seven years of experience at the company, and who most recently led WebTrends to its most successful quarter in history as its vice president of sales. He also has been one of the key executives leading the company’s long-term strategic planning, and has over 20 years of global business experience.

- MIVA Direct Signs Co-Branded Toolbar Distribution Agreement with Comercio Mas
The agreement has seen the development and launch of a co-branded ALOT Esmas.com toolbar that features buttons providing users with one click access to different channels of the Esmas.com portal. The new toolbar also includes site search and full web search functionality, displaying both algorithmic results and sponsored links. The new toolbar is being promoted across the Esmas.com portal; it is expected that the new toolbar will also be promoted by MIVA Direct through its ongoing direct response marketing program.

- WebTrends reports record quarter
WebTrends Inc., a leading provider of Web analytics and online marketing solutions, announced that it achieved record revenue for the quarter ending June 30, 2008. WebTrends gained significant momentum in its core Web analytics business, winning important new customers, retaining virtually 100% of its enterprise-level customers, achieving more revenue than in any previous quarter, and maintaining its profitable operating margin.

“We’re proud to report the best quarter in the history of WebTrends, with bookings even higher than our record revenues, adding to our software-as-a-service subscription base,” said Dan Stickel, WebTrends CEO. “Our record quarter and the increased demand for our solution is a direct result of shipping substantive products that satisfy real needs, investing in customer support and services to ensure our clients’ success, and focusing on product innovation in strategic growth areas,” said Stickel.

- interCLICK reports a revenue increase of 31.2% sequentially; gross margin increases to 27% from 24% in 2008 first quarter

“The investments the Company made in the 2007 fourth quarter and 2008 first quarter have helped to drive margin expansion and increases in interCLICK’s comScore ranking, reflecting growing recognition from clients of the unique proposition we offer advertisers and publishers,” said Michael Mathews, interCLICK’s Chief Executive Officer. “In addition to growing revenue and improving margins, the Company has taken other steps to enhance operating results through the hiring of experienced sales executives to enter new geographic markets, while simultaneously streamlining operations to reduce corporate overhead. Since the end of the first quarter, interCLICK has also improved its balance sheet through the repayment of approximately $2.9 million of debt, further increasing its flexibility to grow its business. With industry leaders such as Google forecasting that online ad revenue could reach $500 billion, we believe that interCLICK is well positioned to participate in this growth.”

- Onstream Media Corporation Reports Quarterly Revenue Up 18.7% Year-Over-Year
For the first nine months of fiscal 2008, total revenue was a record $13.2 million, up 65.0% from the $8.0 million for the first nine months of fiscal 2007. The revenue growth was due to the inclusion of approximately $5.4 million in Infinite Conferencing revenue, which reflected nine months of operations in the current fiscal year, compared to approximately $1.3 million in Infinite Conference revenue during the two months following the acquisition last year.

- ValueClick’s reported revenue of $163.8 million was one percent below the low end of the $166 to $170 million guidance range issued on May 6
“While increased macroeconomic uncertainty makes revenue growth more challenging for the second half of the year, we are taking meaningful steps to preserve margins and drive long-term growth and shareholder value,” said Tom Vadnais, chief executive officer of ValueClick. “We are accelerating initiatives to increase synergies among our businesses, and we have been active in our stock repurchase program since our July 17 pre-announcement. We believe ValueClick’s long-term prospects are bright, and we are committing resources to realize the opportunities in front of us while driving bottom line results.”