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Search Engine Strategies London 2009 Profiles


LONDON – Search Engine Strategies London 2009 takes place February 17, 2009 – February 20, 2009 at the Business Design Centre in London.

Business Wire is the official news wire for Search Engine Strategies London 2009. Breaking news releases, advisories, photos, and multimedia are available at Tradeshownews.com, Business Wire’s trade show, conference, and event news resource.

Listed below are Search Engine Strategies London 2009 exhibitor profiles.
Company:           ACQUISIO
Stand:         305
Media Contact:         MARC POIRIER
Phone:         450.465.2631 x210
E-mail:         mpoirier@acquisio.com
Web:         www.acquisio.com
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Posted in Events, Internet Marketing Services, Search Engine StrategiesComments (2)

WebTrends Stands Strong with NYTimes.com, Reuters, Internet Broadcasting and CCTV During Inauguration Traffic Surge


WebTrends keeps pace with record levels of traffic to media web sites, and continues to provide consistent and reliable information

PORTLAND, Ore. – The inauguration of President Barack Obama on Tuesday caused an unprecedented number of people to visit media web sites across the globe. WebTrends, a leading provider of web analytics and online marketing solutions, announced that the scalability and reliability of its solutions enabled some of the world’s largest media companies including: NYTimes.com, Reuters, Internet Broadcasting, and China’s largest broadcaster, CCTV to continue to access relevant, timely data despite the massive traffic surges to their sites.

“With the nation and the world riveted on events in Washington, D.C., for a remarkable day in history, Internet Broadcasting delivered record setting results that reinforce our leadership position as a reliable and scalable web publishing solution,” said Jeff Kimball, chief operating officer of Internet Broadcasting. “WebTrends robust solutions consistently provide us with the ability to track and report on key information we need to remain relevant to readers and to provide value to our partners.”
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Posted in Ad Operations, Internet Strategy, Online Media, Reports and StudiesComments (1)

Microsoft, Yahoo! Veteran Joins WebTrends to Lead Marketing


New VP brings digital marketing experience, in-depth knowledge of WebTrends solutions

PORTLAND, Ore. – WebTrends Inc., a leading provider of web analytics and online marketing solutions, has added Jascha Kaykas-Wolff as vice president of marketing. A former WebTrends customer, Kaykas-Wolff now oversees all WebTrends marketing, including overall strategy, branding, demand generation, advertising and public relations.

WebTrends CEO Alex Yoder said, “Jascha is a veteran digital marketer, and brings a successful track record of developing and executing strategies that enhance customer experience and deliver meaningful results. His background with Internet and software companies, along with his first-hand experience with WebTrends, has ideally prepared him to lead the delivery of WebTrends’ vision and solutions to the marketplace.”
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Posted in Internet Marketing Services, Internet Strategy, Microsoft, YahooComments (0)

WebTrends Seminars Promote Cost-Conscious Marketing Optimization


Teradata, Brulant and Stratigent partner with WebTrends to offer free, half-day educational seminars in seven U.S. cities

PORTLAND, Ore. – WebTrends Inc., a leading provider of web analytics and online marketing solutions, will host a nationwide series of free, educational seminars designed to help marketers gain the holistic perspective of their customers and data that’s critical to success in good economic times and bad.

The WebTrends Connect 2008 seminar series will show how to solidify current customer relationships and uncover new business opportunities by squeezing more insight from web site data and extending this information throughout organizations.
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Posted in Digital Marketing, Events, Internet Marketing Services, Internet StrategyComments (0)

WebTrends Takes Aim at Billions of Dollars in Wasted Search Advertising


SAN JOSE, Calif.–(BUSINESS WIRE)–Large online advertisers will waste as much as $4.5 billion on paid search advertising in 2008, estimates WebTrends Inc., a leading provider of web analytics and online marketing solutions.

WebTrends bases this estimate on results of its new service, WebTrends Ad Director, which will formally debut at the Search Engine Strategies (SES) conference in San Jose, Calif., Aug. 18-21. WebTrends Ad Director utilizes self-learning technology to optimize millions of combinations of keywords, landing pages and ads across the major search networks to achieve maximum results. Companies using the solution have seen their return on ad spend increase an average of 44 percent. Read the full story

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Posted in Internet Strategy, Marketing Strategy, Search Marketing (SEM)Comments (0)

Ad Ops Daily Briefs: August 19 2008


- Search Engine Marketing (SEM/SEO) industry thrives as Search Engine Strategies (SES) kicks off in San Jose:
Led by Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and SearchEngineWatch.com, SES San Jose is known as the preeminent source of practical knowledge for search marketers. The event kicked off yesterday and will continue through Friday the 22nd. Attendees will participate in diverse sessions geared to address topics on Just the Basics, Social Media, Advanced Advertising, B2B Search, Organic Search, and many others. With more than 80 sessions designed for every skill level, SES San Jose provides the perfect atmosphere for those seeking knowledge, networking opportunities, career development and growth opportunities for their business. Read the full story

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Posted in Ad Operations, Ad Ops: Daily Bits, Events, Internet Strategy, Marketing Strategy, Search Marketing (SEM)Comments (0)

Second Quarter 2008 Financials: Good Growth for Most Internet Companies


Time flies and once again it’s reporting time! The second quarter seems to have been particularly good for a lot of dotcoms involved, in one way or another, in online advertising. Here are some of the highlights:

- WebTrends reports record quarter
WebTrends Inc., a leading provider of Web analytics and online marketing solutions, announced that it achieved record revenue for the quarter ending June 30, 2008. WebTrends gained significant momentum in its core Web analytics business, winning important new customers, retaining virtually 100% of its enterprise-level customers, achieving more revenue than in any previous quarter, and maintaining its profitable operating margin.
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Posted in Ad Serving, Online Media, ValueClickComments (3)

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