New York, NY – March 10, 2009 – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, today announced the release of FireMeld, the first web browser extension built exclusively for ad operations professionals. FireMeld integrates seamlessly with AdMeld’s ad network optimization technology to give publishers a new level of transparency and control over their discretionary ad inventory. The announcement was made today at the AdMonsters Publisher Forum in New Orleans.

FireMeld helps publishers identify the source of every network ad on their sites, including those ads that may cause channel conflict, are slow to load, inappropriate, or blank. Before FireMeld, diagnosing these kinds of problems required publishers to search through web page source code, a manual and painstaking process. FireMeld solves this problem by overlaying critical information about each ad directly on the publisher’s site and enabling ad ops personnel to turn off the offending ad or send an alert to AdMeld’s support team to take the appropriate action.

Ross Cohen, VP of Business Development at WorldNow said, “FireMeld is an extremely useful tool. It not only saves our ad operations team a great deal of time investigating and solving potential problems like channel conflict and blank ads, but it also gives us greater, real-time insight into all the creative units running on our sites.”

“As a team of ad operations and publishing veterans ourselves, we built FireMeld to give premium publishers a more complete view of their discretionary inventory than they’ve ever had,” said Benjamin Barokas, AdMeld’s co-founder. “FireMeld is the first tool of its kind and the latest in AdMeld’s suite of ad network management and reporting features. The response from our partners has been overwhelmingly positive, and we look forward to continuing to deliver world-class products and services, like FireMeld, that help our partners get the most value possible from their discretionary ad inventory.”

About AdMeld
AdMeld (www.admeld.com) helps premium online publishers maximize their revenue from ad networks and minimize the risks and complexities of working with them.  AdMeld’s optimization technology generates the highest possible yield from each impression, and its suite of management and reporting tools deliver publishers a high level of transparency and control. Founded in 2007 by Benjamin Barokas and Brian Adams, AdMeld is led by Michael Barrett, an experienced leader of premier new media companies. Major investors include Spark Capital and The Foundry Group.

NEW YORK – 24/7 Real Media, Inc., the leading global digital marketing company, introduced Open AdStream® with fully integrated end-to–end contract management functionality powered by FIVIA. This functionality will integrate seamlessly with Open AdStream to offer publishers around the world a powerful all-in-one ad management solution.

Open AdStream streamlines the advertising management process while the addition of contract management automates workflow for publishers every step of the way, from sales to billing. With the added efficiency, Web publishers can now maximize resources and consolidate advertising management, ultimately increasing revenue and decreasing costs.

Contract management provides publishers with financial workflow including automated proposals, approvals, booking and invoicing order processes. It completely integrates and synchronizes with CRM, inventory management and accounting systems, and reduces inefficiencies by enabling publishers to fully manage their ad campaigns in one, easy-to-use interface. Publishers also benefit from comprehensive reporting such as extensive revenue-based reports, reducing inaccuracies and expediting business processes.

“Our contract management software enables publishers to manage sales, inventory, trafficking, billing and revenues based on ads served,” said Cyril Moynot, Managing Director of FIVIA. “The addition of FIVIA’s contract management functionality to Open AdStream delivers greater efficiency and eases the complications of billing and revenue management.”

“To increase efficiency and accuracy, publishers require a full suite solution to replace the multiple technology tools needed to manage each component of their advertising campaigns,” said Nicolle Pangis, Vice President, Product Management, Global Media and Technology for 24/7 Real Media, Inc. “After an extensive review of the market, we have chosen to partner with FIVIA to further enhance Open AdStream’s capabilities, providing clients with an industry leading comprehensive ad management solution.”

Open AdStream is 24/7 Real Media’s proprietary, award-winning ad serving and campaign management platform, for the targeting and delivery of ads to their Web sites. Open AdStream combines the powerful business intelligence of Web analytics and behavioral targeting with a world-class management platform, delivering all digital formats across all digital platforms.

FIVIA is an established premier provider of automated inventory, order and billing management software for the media and advertising industry. The company offers a full range of outsourced ad operations solutions, providing world-class brands with technology services to efficiently manage their businesses and improve their bottom line.

For more information on 24/7 Real Media and Open AdStream, visit www.247realmedia.com.

About 24/7 Real Media, Inc.

24/7 Real Media, Inc., a WPP company is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.

24/7 Real Media: The Science of Digital Marketing.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

The vast majority (80.1%) of web surfers indicated concern about the privacy of their personal information such as age, gender, income and web surfing habits. Concern about privacy is prevalent among all age segments, and increased with the respondent’s age from 67.3% among respondents 18-24 years to 85.7% of respondents 55 years and older.

“Online privacy is a prevailing concern for web surfers,” said Chuck Moran, VP of Marketing for Burst Media. “Advertisers must take concrete actions to mitigate consumers’ privacy concerns and at the same time continue to deliver their message as effectively as possible. In addition and as recently seen in the news flare up regarding Facebook’s privacy controversy, publishers need to be completely transparent about their privacy policies.”

The survey also found that most web users believe web sites are tracking their behavior online. Three out of five (62.5%) respondents indicated it is likely that a web site they visit collects information on how they navigate and interact with it.

Also of note was the revelation that personal privacy is not something people are willing to give up for more relevant advertising. Based strictly on the description “advertisements more relevant to interest,” only one-in-five (23.2%) respondents would not mind if non-personally identifiable information was collected if ads were better targeted.

To view the full copy of Burst’s Online Insights report on privacy please visit http://www.burstmedia.com/research/current.asp.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.

ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) announced that it has launched task forces comprised of industry leaders to address two of the biggest issues facing the interactive advertising industry—data ownership and media contracts between buyers and sellers of interactive advertising. These task forces represent a cross section of interactive industry stakeholders from web publishers, portals, search engines and networks and exchanges. Their objective is to find answers to the issues of data ownership and to create a model contract that includes commonly used terms and conditions (Ts&Cs) that are mutually beneficial solutions for publishers, agencies and marketers, thereby improving relationships between the three groups, fostering business growth and facilitating industry partnerships. The announcement was made at the IAB’s Annual Leadership Meeting, Ecosystem 2.0: Brands Battle Back, in Orlando, Florida.

“Our industry is absolutely committed to marshalling interactive media leadership to move forward on these important fronts,” said Randall Rothenberg, President & CEO of the IAB. “We recognize that our members have truly revolutionized marketing with their products and services, and they are the ones who will be most adept at driving the change needed for resolution.”

The Interactive Ts&Cs Task Force’s discussions with the 4A’s are slated to begin in March. The following IAB member companies will serve on this task force:
Cars.com
CBS Interactive
CNN.com
Disney Interactive Media Group
Facebook
Forbes.com
Fox Interactive Media
Google
Martha Stewart Living Omnimedia
Microsoft Advertising
NBC Universal
New York Times
Platform-A
Time Inc
Valueclick Media
Yahoo!, Inc

The IAB has long taken a leadership role in improving supply chain operations in an effort to reduce the complexities that marketers and agencies face when buying interactive advertising. One of the steps the IAB has taken was the formation with the 4A’s of the Interactive Reinvention Task Force in 2008, a collaborative publisher-agency effort that also announced today a set of ground-breaking agreements on voluntary business process standards which, if adopted by agencies and publishers, will significantly reduce cost and complexity in the planning and buying of interactive advertising. In addition, the newly created Networks and Exchanges Committee has taken on an initiative to define and map out the types of data that can be collected and developed by ad networks. The IAB also announced today the launch of the Data Task Force that will tackle the challenges associated with data ownership.

About the IAB:

The Interactive Advertising Bureau (IAB) is comprised of more than 400 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

NEW YORK – Eyeblaster announced Smart Versioning, an intuitive tool that empowers media and creative professionals to easily enhance relevancy, optimize creative, localize global campaigns and cut production costs through automating ad variations and dynamic updates. Available now, Smart Versioning enables marketers to easily update ads live, without the need for complex change procedures.

With Smart Versioning, any aspect of new or existing ads can be easily modified, including images, text, video assets, sounds, fonts and languages. Advertisers and agencies can positively impact ROI of direct response campaigns by creating ad versions that improve performance with better optimization.

“We are always looking for ways to boost the relevancy of our campaigns, and Smart Versioning makes that possible,” said Chris Kerrigan, vice president of marketing at ReelzChannel. “The ability to quickly produce multiple creative versions and make changes on the fly drives better results and saves us time and money, improving our ROI.”

Smart Versioning is an effective solution for any campaign that benefits from multiple variations, including global, pan-regional and seasonal campaigns, as well as behavioral, contextual and geo-targeted campaigns.

“Now more then ever, advertisers are focused on squeezing every ounce of performance out of their ad spends,” said Gal Trifon, CEO and co-founder of Eyeblaster. “Smart Versioning offers the means to maximize budgets and obtain the absolute best performance through improved relevancy, without incurring costs or delays.”

Currently in beta, Smart Versioning joins Eyeblaster’s set of advertising tools designed to increase effectiveness and provide seamless campaign management across digital channels.

For more information, visit www.eyeblaster.com.

About Eyeblaster

In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com

BURLINGTON, Mass. – Burst Media, a leading provider of advertising representation, services and technology to independent Web Publishers, announced the appointment of Jim Garrity to the company’s Board of Directors. Garrity, who retired from his most recent position as the Chief Marketing Officer (CMO) of Wachovia Corporation in July of 2007, will provide strategic leadership and support for Burst’s global business objectives.

“Jim Garrity has a longstanding reputation as a dynamic leader who has played a key role in elevating the brands of Fortune 50 companies,” said Jarvis Coffin, president and chief executive officer for Burst Media. “His vast experience and proven success in marketing both services and technology will be a tremendous asset to Burst.”

During his decade long tenure as CMO of Wachovia, Garrity played an instrumental role in transforming the brand (Wachovia) into a national financial services powerhouse. He also developed a highly regarded marketing ROI measurement system that ultimately moved marketing investment choices from intuitive and anecdotal guesses to fact-based decisions. Prior to that role, Garrity held executive roles in sales and marketing at IBM and Compaq. At Compaq he led a rebranding effort as they entered more mainstream markets and introduced more innovative products.

“Today more than ever, companies rely on Burst’s unparalleled targeting capabilities to reach deeper and engage more with their audiences,” said Jim Garrity. “I look forward to supporting the company as it continues to deliver consistent, bankable results for web publishers, advertisers, and media professionals around the world.”

He also served as a member of the board of directors for the Association of National Advertisers (ANA) from 1995-2007 and as Chairman in 1998. Garrity founded the ANA’s New Technologies Committee in 1995 and chaired the committee until 2007. From 1996-2007 he was a member of the board of directors for the AdCouncil.

Garrity is a co-founder of Bellwether Digital Bridge, LLC, a consulting firm which helps advertisers, agencies, and digital media companies bridge the gap between traditional and digital media with integrated marketing campaigns. Additionally, he sits on the Board of Advisors to two technology companies, Yap (Charlotte, NC) and Visual IQ (Waltham, MA).

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

Tremor Media’s Acudeo technology is a patent-pending video solution that provides publishers and advertisers with a platform to monetize streaming video and maximize ROI. Rather than build an ad server in-house, Tremor has elected to leverage ADTECH’s best of breed solution for campaign scheduling and delivery, and has integrated ADTECH with Acudeo. ADTECH’s ad serving solution will facilitate the delivery of Tremor’s proprietary video formats across the Tremor network which reaches more than 135 million unique visitors – more than 70% of the U.S. Internet audience – across 1,400 publisher sites each month. This vast audience can also be segmented through Tremor Media’s behavioral, contextual, geographical and bandwidth targeting.

“By selecting ADTECH, Tremor Media will leverage an integrated solution that simplifies the management and control of video advertising in a variety of formats,” said Dirk Freytag, CEO of ADTECH. “Tremor Media has a history of working with advertisers across multiple advertising categories, and ADTECH’s technology will increase Tremor Media’s ability to achieve higher click-through rates, more efficient delivery, and increase overall ROI for video advertising as it becomes a more dominant, effective form of reaching consumers.”

“ADTECH’s ad serving capabilities provide us with a reliable back-end solution for delivering the wide array of ad formats offered by Tremor Media,” said Andrew Reis, Chief Operating Officer, Tremor Media. “We are pleased to take advantage of ADTECH’s scalable solutions and advanced feature set.”

Since January 2008, 170 new ad networks, publishers and agencies worldwide have opted to use Platform-A’s ADTECH for digital ad serving, including major companies such as U.S. media giants Gannett and .Fox Networks, German Interactive Media, as well as Aftonbladet and Nettavisen. In late 2007, Platform-A was established by combining AOL’s advertising business, Advertising.com, TACODA, and Quigo to provide marketers with an efficient, effective means to leverage display, video, mobile, contextual, affiliate and search marketing solutions. The mission of Platform-A is to make it easier for marketers to build their audiences, drive scale and achieve growth in a fragmented market.

To date, Platform-A has fully integrated its sales forces, and developed one insertion order and other processes to streamline ad buying. In addition, Platform-A has accelerated its product development efforts with recent launches that include Spot Marketplace, which enables advertisers to bid on nonreserved inventory across AOL’s Web sites; PubAccess, a self-service interface enabling Web sites to place their inventory for sale in Platform-A’s third party display network; audience targeting across Platform-A; and the creation of a 300 x 600 ad unit across AOL’s homepages and co-branded sites.

About ADTECH

ADTECH is a leading international supplier of digital marketing solutions. The company’s flagship product is an integrated ad serving platform. It enables networks, web publishers and agencies to manage serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH’s ad serving solution differentiates itself via its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH handles more than 100 billion ad impressions monthly and its customers include major players like BSKY, Hi-Media, Gannett and .Fox Networks. The company is a wholly-owned subsidiary of Platform-A and is Platform-A’s ad serving platform for reserved ad placements. Visit www.adtech.com for more information.

About Tremor Media

Tremor Media is the leading online video advertising network providing advertisers with both in-banner and in-stream video advertising opportunities on over 1,400 top-tier publisher sites with more than 135 million unique visitors per month.

Tremor also offers the Acudeo Video Monetization Platform for publishers, a full suite of products and services to monetize streaming video and maximize ROI. Tremor’s full service solutions offer the necessary tools for advertisers and publishers to utilize online video advertising as a powerful interactive medium. For more information visit: http://www.tremormedia.com

STOCKHOLM, Sweden – Leading Swedish trade magazine Resumé has named Public Relations Global Network (PRGN) member Coast Communications Sweden’s Best Public Relations Agency this year. The award tops off a great year for Coast Communications, which recently signed ADTECH, a Frankfurt-based global leader in digital marketing.

Coast Communications specializes in public relations, investor relations, crisis communication and public affairs. In 2007, Coast was ranked sixth in the “Agency of the Year” category by Resumé, and in 2005, was ranked third in Sweden’s Best Agency survey in the “Best Newcomer” category for PR companies with earnings of up to MSEK 10.

“We are proud to say that despite the economic downturn, Coast Communications has continued to uphold our standard of providing high-quality public relations counsel to our clients, and are pleased that our efforts have been recognized with this accolade,” said Coast Communications CEO Karl G. Rickhamre.

Coast has offices in Copenhagen and Stockholm and is a member of Public Relations Global Network (PRGN), the international network of leading independent public relations agencies. The worldwide network comprises 40 independently-owned public relations agencies on six continents, with more than 800 professionals and revenues in excess of $100 million (USD).

“We are thrilled that Coast Communications has been recognized for their work in Sweden. The award demonstrates the ability of PRGN member agencies to understand their local and international markets, and to offer effective strategic advice to companies around the world,” said PRGN President Frank Cullen, of Cullen Communications in Ireland.

Resumé named Westander and Newsroom the second and third best Swedish PR agencies, respectively.

About ADTECH

ADTECH is a leading international supplier of digital marketing solutions, enabling networks, web publishers and agencies to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH handles more than 100 billion ad impressions monthly and its customers include major players like Hi-Media, Gannett and .Fox Networks. ADTECH was founded in 1998 and is headquartered in Frankfurt, Germany. Coast Communications will provide ADTECH with public relations and issue management counsel targeting the Nordic region. Visit ADTECH online at: www.adtech.com.

About Coast Communications

Established in 2001, Coast Communications is a full-service communications consulting firm specializing in PR, Public Affairs and Investor Relations, offering both consultation and production services. Coast Communications’ Nordic network includes a solid network of affiliated PR-firms in Denmark, Finland and Norway. Visit Coast Communications online at: www.coast.se.

About Public Relations Global Network (PRGN)

Public Relations Global Network: Connected Thinking. Globally.

The world’s fourth largest public relations network, Public Relations Global Network (PRGN) serves more than 1,000 clients operating in 80-plus markets internationally. With combined revenues of more than $100 million (U.S.), PRGN comprises 40 independent public relations firms and 800 communications professionals operating from 50 offices on six continents. Visit PRGN online at: www.prgn.com.

Burlington, MA – January 13, 2009 – Burst Media (www.BurstMedia.com), a leading provider of online advertising services, today announced a partnership with redOrbit.com to launch a branded vertical advertising network targeting an audience interested in science, space, technology and health news. Anchored by redOrbit.com and powered by Burst Media, the network includes more than 60 science and technology-focused websites, providing a unique opportunity for web marketers to reach 22 million highly educated, affluent and influential individuals. “The redOrbit Network aggregates original space, science, technology, and health content into a single entity,” said Eric Ralls, Founder and Publisher of redOrbit.com. “The network’s audience is intellectually curious – a trait that often puts them at the cutting edge for consumer products and services. They are the ideal audience for advertisers looking to reach technically savvy consumers who not only purchase products and services, but also influence the purchases of their family and friends.”

By providing web marketers with access to so many high impact sites at once, the redOrbit Network offers minimal buying complexity. As with all Burst Network offerings, the redOrbit Network provides full transparency, detailed reporting, and dedicated service.

“Advertisers recognize the increasing need for efficient media buys across appropriate mid and long tail sites on the internet,” said Don Byrnes, EVP of Media Sales at Burst Media. “The redOrbit Network offers media buyers a way to reach this desirable audience by combining the trust and experience of Burst Network with the editorial leadership of the highly recognized mid-tail publisher redOrbit.com.”
About redOrbit

RedOrbit, Inc., headquartered in Texas, was founded in November 2002. The web site, redOrbit.com, was launched in May 2003, with the goal of creating the largest, most unique internet community with the strongest consumer brand in the most underserved niche on the Web. redOrbit.com has since become the premier internet destination for space, science, health, and technology enthusiasts around the globe. For more information, visit www.redOrbit.com.
About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.

BURLINGTON, Mass. – Burst Media, a leading provider of online advertising services, announced the signing of The Arts Ad Network as a new client of its adConductor ad management technology and services. The Arts Ad Network has recently formed the world’s premier vertical content network serving fine and performing arts sites. adConductor will provide ad serving and ad management support across this network.

The Arts Ad Network offers brand advertisers an efficient way to reach an affluent, educated audience online, and offers web publishers the opportunity to monetize their ad inventory with high quality targeted advertising. adConductor will allow The Arts Ad Network to coordinate in a single system the various aspects of ad sales, delivery and campaign management. It will also enable the Network to target and optimize ad campaigns to its highly engaged, affluent and educated visitors while minimizing advertising waste.

“Meeting the transparency and control requirements of the publishers in our Network and exceeding the performance expectations of our advertisers are key components of our vertical network strategy,” said Andy Horvitz, Vice President and General Manager of The Arts Ad Network. “adConductor, with its hosted offering and top notch professional services team, best meets our needs both for the launch of the network and as our organization and business grows.”

adConductor helps leading online companies deliver the advertising they sell on behalf of their publishers through a rich suite of targeting, campaign management, campaign reporting and billing tools. adConductor is one of the largest independent vendors of ad network management technology, serving billions of ads every month on behalf of thousands of websites, ad networks, and other online publishing entities.

“There is an ongoing transformation of the advertising space and sophisticated vertical networks like the one built by The Arts Ad Network are taking part in this evolutionary process,” said Sean Keaveny, SVP of adConductor. “Advertisers are asking for the content-rich collection of sites that consumers visit and use. Advertisers who capitalize on the opportunities provided with this new approach will break through media clutter and reach the most interested consumers for their offer.”

About The Arts Ad Network

The Arts Ad Network is the world’s premier fine and performing arts content vertical ad network. The company represents a portfolio of content-rich arts web sites, with an audience of over 3,000,000 unique visitors monthly. The Arts Ad Network sells online advertising and sponsorship programs to brand advertisers and works closely with its publisher and agency partners to build successful campaigns. The Arts Ad Network is a division of Artfact.

Founded in 1989, Artfact.com is the largest global marketplace of fine and decorative arts, antiques, collectibles, and estate auctions and includes live online bidding with audio and video. The Artfact database now includes more than $101/£67 billion in unabridged auction results, including works by over 500,000 international artists. Artfact’s RFC Systems software manages the entire business of prestigious auction houses in seven countries and four languages. In 2007, Artfact purchased Invaluable.com, the leading provider of auction marketing services and databases to the United Kingdom market.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor ™, which empowers content web sites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

LOS ANGELES – Ask a Web publisher about the major challenges of working with ad networks and you’ll undoubtedly hear about “slow ad serving speeds.” the Rubicon Project, an advertising technology company focused on global Ad Network Optimization, created the world’s first ad network ad speed monitoring system to proactively and comprehensively protect publishers from slow ads from ad networks.

the Rubicon Project’s approach to eradicating ad-serving headaches is core to its broader mission of protecting publishers’ brands. The company’s Brand Protection Program includes best of breed technology solutions for channel conflict and ad quality. These efforts, unique to the Rubicon Project, prevent web publishers from losing millions in ad revenue from damage to brand reputation, negative user experience and advertiser dissatisfaction.

the Rubicon Project’s unique vantage point between publishers and ad networks enables the company to act as an ad speed “traffic cop.” Specific measures to maximize revenue potential and minimize risk for publishers include:

* Monitoring: the Rubicon Project’s ad performance system checks in with ad network servers more than 86,000 times daily from 18 cities;
* Predictive Measurement: Current monitoring activity generates 2.5+ million measurements per month, used to better predict network performance;
* Alerts: An automatic alert mechanism flags sub-par speed performance and immediately pauses network ad serving tags;
* Protection: Account managers proactively trouble-shoot performance issues with networks until they are solved to the publisher’s satisfaction;
* Geographic Isolation: If Network X has a serving hiccup in Billings, Montana, the Rubicon Project can pause the ads that network is serving to that region while allowing the network to continue serving other areas. For the network, this is an excellent alternative to being turned off completely while the issue is resolved.

“Publishers told us serving speed was an obstacle in their relationships with networks. Ad speed monitoring is integrated into our platform’s DNA. We recognize that slow-serving ads tarnish a user’s experience and result in brand damage and lost revenue,” said Mark Douglas, VP of Engineering at the Rubicon Project. “If a site has delayed tags even 5% of the time that quickly adds up to hundreds of thousands to millions of dollars in lost revenue each year. Alleviating this pain for our customers is part of what makes the Rubicon Project a comprehensive solution for ad network optimization.”

Ad networks also gain from the Rubicon Project’s solution. By working closely with the Rubicon Project to rapidly identify and resolve performance issues, ad networks can keep their publisher customers happy, preventing inventory loss and diminished revenue.

To learn more about how the Rubicon Project can protect your brand and optimize ad speed performance, visit: http://www.rubiconproject.com

About the Rubicon Project

Based in Los Angeles, the Rubicon Project launched in 2007 on a mission to automate the $65 billion global online advertising industry. Responding to one of the largest problems plaguing website publishers today – monetizing ad space that goes unsold (as much as 70 – 80 percent) across a fast-growing number of global ad networks – the Rubicon Project pioneered the category of Ad Network Optimization (ANO). Backed by $22 million in funding from Clearstone Venture Partners, Mayfield Fund and IDG Ventures, the Rubicon Project developed its patent-pending Smart Matching™ technology, which uses billions of pieces of proprietary market data to match each publisher ad impression to the best money-making opportunities from ad networks.

The company serves 1300 premium customers (publishers like Gannett, Salon, Washington Post/Newsweek Interactive and American Greetings,) optimizing more than 16 billion ads each month across 300+ ad networks. Reaching more than 290 million unique Internet users, the Rubicon Project is one of the largest sources of ad inventory and reach on the Internet and the preferred source of targeted, audience-segmented inventory for ad networks around the world. The unique combination of ad network optimization and Smart Matching™ technology drives revenue lift ranging from 30-300% for the Rubicon Project’s customers.

BURLINGTON, Mass. – Burst Media (www.BurstMedia.com) released the results from a survey on the topic of ad clutter. The survey was administered to over 4,000 web users with the purpose of better understanding how ad clutter impacts a web users’ Internet experience, as well as its impact on the perception of advertisers who place ads on cluttered sites. Overwhelmingly, the findings reveal that websites cluttered with advertisements do a disservice to the publisher, the advertiser and the visitor.

According to the survey results, ad clutter not only annoys the audience but it also diminishes ad effectiveness. An astonishing three-quarters (75.5%) of the respondents who remain on a site they perceive to be cluttered say they pay less attention to advertisements appearing on its pages.

Additionally, although respondents accept that advertising will appear on a web page, for a majority (52.6%), there is low tolerance for more than two advertising units per web page. More than one-quarter (29.9%) of survey respondents immediately leave a site if they perceive it to be cluttered. Women are more likely than men to abandon a site that appears cluttered – 32.1% versus 27.5%.

A resounding survey finding is the negative impact advertising clutter has on a consumer’s perception of an advertiser’s products and services. One out of two (52.4%) respondents has a less favorable opinion of an advertiser when their advertising appears on a web page they perceive as cluttered. One-half (56.4%) of women claim clutter negatively impacts their opinion of an advertiser, versus 48.3% of men.

The survey also found that ad clutter’s negative impact on respondents’ opinions increases with age. Less than half (46.8%) of respondents 18-24 years were impacted negatively by clutter whereas nearly two-thirds (63.2%) of respondents 55 years and older were unfavorably impacted.

“One of the main obstacles to getting consumers’ attention online is ad clutter,” said Chuck Moran, VP of Marketing for Burst Media. “It is critical for advertisers to ensure their messages are being placed in a high quality content environment to receive the maximum exposure they deserve, and to preserve their brand’s reputation.”

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.

BURLINGTON, Mass. – Burst Media (www.BurstMedia.com), a leading provider of online advertising services, today announced the successful launch of the Kiwibox Teen Network, at www.KiwiboxNetwork.com. The network is anchored by Kiwibox (the primary business unit of Magnitude Information Systems, Inc: OTC Bulletin Board: MAGY, www.Kiwibox.com), the first social networking destination and online magazine where teens produce, discover, and share content while connecting with friends. Comprised of 21 teen-focused websites, the network allows brand advertisers to reach 8.6 million unique users across 93 million monthly ad impressions – making it one of the largest content rich web properties to reach teens.

For advertisers, the Kiwibox Teen Network represents a new way to reach a highly valued audience in a fully transparent, youth-safe environment. For publishers, it allows them to monetize their inventory more effectively with access to larger brand campaigns as well as participate in other partnership opportunities, providing additional revenue streams.

“Student.com is a social networking and resource site just for students. It made perfect sense for us to be part of this new teen network of sites put together by Burst Media,” said Jeff Edelman, Founder and Publisher of Student.com. “By being part of a network of sites that enhance the lives of teens, we can offer our visitors more relevant advertising, and provide advertisers an environment where their message will be seen and remembered.”

The partnership further cements Kiwibox’s position as a premier provider of teen content, and places the Kiwibox brand in front of more advertisers looking for a consolidated way to reach the elusive teen audience.

“By partnering with Burst Media to build the Kiwibox Teen network, we will allow brand advertisers to cost-effectively reach teens in one single online media buy,” said Mike Howard, COO of Kiwibox.com. “Members of the network will be able to leverage our extensive knowledge of how teens connect online and build value for advertisers. As we continue to expand the network, our partners will have an increased ability to share ideas, content, tools and marketing opportunities across both the web and mobile platforms.”

The network allows advertisers to reach teens using standard banners and creative integration opportunities. Kiwibox has a nine year history of developing and executing brand campaigns including contests, custom game integration, section sponsorships, micro-sites, site skins, and many other out-of-the-box placements.

“At Burst it is our approach to provide our clients with the most targeted manner in which to reach their audiences,” said Don Byrnes, EVP of Media Sales at Burst Media. “Our relationship with Kiwibox has allowed us to do this for the coveted teen audience who devour online content daily.”

To learn more about the Kiwibox Teen Network please visit:

www.KiwiboxNetwork.com.

About Kiwibox

Founded in 1999, Kiwibox.com is the first social networking destination and online magazine where teens produce, discover, and share content. Kiwibox members are teens in the know who go to Kiwibox to enjoy personalized content and share their interests with peers. Kiwibox provides one of the largest distribution and marketing channels to connect advertisers with the highly sought after teen audience, in a controlled and interactive environment. Kiwibox is the primary business unit of Magnitude Information Systems, Inc.(Magnitude) (OTC Bulletin Board: MAGY). For more information, visit www.Kiwibox.com.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.

IRVINE, Calif. – Autobytel Inc. (Nasdaq: ABTL), a leading automotive marketing services company, today announced the addition of Carfax to its rapidly growing AutoReach Ad Network. Autobytel will supply targeted online advertising from the AutoReach Ad Network to Carfax, which is used by millions of used car buyers and sellers every year. Carfax is one of several automotive Web sites recently added to AutoReach, which includes The Enthusiast Network (TEN), TheTruthAboutCars.com, ClassicCars.com, RightAutos.com, Vast.com, Automobile.com, LeaseCompare.com, DirectoryM, AutoMall.com, and Overstock.com, as it extends its reach across the automotive vertical.

“We are very pleased to add Carfax to our AutoReach Ad Network, which now has grown to over 14 publishers. We anticipate that as the demand for more cost-effective and efficient ways to reach consumers grows, AutoReach’s expansion – in both advertisers and publishers – will continue in 2009,” said Autobytel President and CEO Jim Riesenbach. “The Internet is well on its way to becoming the second largest medium for automotive advertisers – and with more and more consumers shopping for used vehicles in the current economic climate – we are pleased that AutoReach can offer publishers like Carfax increased opportunities to leverage this growth.”

According to Riesenbach, AutoReach’s mission is to provide in-market automotive publishers with on-target, high-value advertising campaigns in the growing online automotive market, while also providing automaker and automotive-related advertisers with added inventory to target more in-market automotive consumers more efficiently.

“Carfax.com is one of the most popular automotive Web sites available today,” said Larry Gamache, communications director at Carfax. “AutoReach advertisers can easily inform millions of consumers about products and services that meet the needs of our everyday lives.”

Carfax provides vehicle history information for buyers and sellers of used cars. Millions of in-market shoppers visit Carfax.com each month for information that adds peace of mind to their car buying decision. Using the unique 17-character vehicle identification number (VIN) found on vehicle dashboards and title documents, Carfax instantly generates a detailed Vehicle History Report on any used car or light truck.

The AutoReach Ad Network is an automotive ad network of third party Web publishers visited by millions of in-market automotive consumers. It creates a unique opportunity for advertisers seeking to reach this new Web 2.0 age of automotive consumers and exemplifies Autobytel’s focus of providing leading-edge automotive solutions for today’s evolving web-savvy customers. Current publishers include such targeted sites as The Enthusiast Network, TheTruthAboutCars.com, ClassicCars.com, Automobile.com, RightAutos.com, Vast.com, AutoMall.com, Tenmagazines.com, Overstock.com, and now Carfax.com. Among the advertisers taking advantage of the network’s reach are many of the major automotive manufacturers, automotive parts and accessories manufacturers, and top insurance companies.

About Autobytel Inc.

Autobytel Inc. (Nasdaq:ABTL) is an Internet automotive marketing services company that helps dealers and manufacturers sell cars and related products and services. The company owns and operates consumer-facing automotive websites, including its flagship site, MyRide.com®, which is designed to help consumers find, see, buy and learn anything related to automobiles. The company’s other websites are: Autobytel.com®, Autoweb.com®, Car.comsm, CarSmart.com®, AutoSite.com®, and CarTV.com®. By providing a convenient and comprehensive automotive consumer experience across the purchase and ownership lifecycle, Autobytel seeks to provide dealerships with opportunities to connect with a steady, diverse stream of motivated, serious shoppers, while providing manufacturers with precision-targeted brand and product advertising opportunities. In addition to its websites, the company generates leads and advertising opportunities for dealers and automakers through its marketing network, which includes the AutoReach ad network, co-brands, such as ESPN.com, and marketing affiliates such as AOL, Edmunds and Kelly Blue Book.

IRVINE, Calif. – Autobytel Inc. (Nasdaq:ABTL), a leading automotive marketing services company, announced the addition of Overstock.com, the popular online retailer of brand-name merchandise at discount prices, to its rapidly growing AutoReach Ad Network. Autobytel will supply targeted online advertising from AutoReach to the Overstock.com Cars section.

Overstock.com is one of several publishers recently added to AutoReach, which includes The Enthusiast Network (TEN), TheTruthAboutCars.com, ClassicCars.com, RightAutos.com, Vast.com, Automobile.com, LeaseCompare.com, DirectoryM, Womensforum.com and AutoMall.com.

“We are very pleased to add yet another high quality publisher to our AutoReach Ad Network. The addition of Overstock.com further extends our mission of providing automotive advertisers with new, more efficient opportunities to reach millions of qualified in-market shoppers, while providing member publishers with new revenue opportunities through high-value, on-target advertising campaigns,” said Autobytel President and CEO Jim Riesenbach.

Founded in 1999, Overstock.com brought the outlet mall to the consumer via the Internet, providing the same brand-name products found in traditional retail stores at deep discounts. Overstock is one of the Internet’s most popular retailers receiving nearly twenty million unique visitors monthly.1 Earlier this year, Overstock.com Cars launched an enhanced website targeted at providing the same Overstock.com user experience and shopping value to in-market new and used car buyers.

“Through AutoReach, we are pleased to be able to work effectively with a variety of high quality advertisers in the largest advertising vertical in the US,2” said Tyler Anderson, Overstock.com director. “Overstock is consistently looking for new opportunities to connect our automotive visitors with quality advertisers more cost-effectively. Not only does the AutoReach Ad Network provide us with access to new revenue opportunities, but it allows us to do so without the strain of developing additional resources.”

The AutoReach Ad Network is an automotive ad network of third party Web publishers visited by millions of in-market consumers. It creates a unique opportunity for advertisers seeking to reach this new Web 2.0 age of automotive consumers and exemplifies Autobytel’s focus of providing leading-edge automotive solutions for today’s evolving web-savvy customers.

“In these challenging times, we continue to believe that the Internet provides the most efficient way for the auto industry to reach in-market consumers,” said Riesenbach. “In fact, online ad spending by automakers is expected to nearly double by 2012 to $5.61 billion, up from $2.98 billion in 2008,2 presenting significant prospects for AutoReach publishers.”

About Autobytel Inc.

Autobytel Inc. (Nasdaq:ABTL) is an Internet automotive marketing services company that helps dealers and manufacturers sell cars and related products and services. The company owns and operates consumer-facing automotive websites, including its flagship site, MyRide.com®, which is designed to help consumers find, see, buy and learn anything related to automobiles. The company’s other websites are: Autobytel.com®, Autoweb.com®, Car.comsm, CarSmart.com®, AutoSite.com®, and CarTV.com®. By providing a convenient and comprehensive automotive consumer experience across the purchase and ownership lifecycle, Autobytel seeks to provide dealerships with opportunities to connect with a steady, diverse stream of motivated, serious shoppers, while providing manufacturers with precision-targeted brand and product advertising opportunities. In addition to its websites, the company generates leads and advertising opportunities for dealers and automakers through its marketing network, which includes the AutoReach ad network, co-brands, such as ESPN.com, and marketing affiliates such as AOL, Edmunds and Kelly Blue Book.

1 comScore Media Metrix, 10/2008

2 Pitching Cars Online in Tough Times, eMarketer 11/2008

New York, New York (December 9, 2008) — Today, MediaCom London launched the world’s first third-party-served mobile campaign, representing a major breakthrough in mobile advertising. MediaCom used Eyeblaster Ad Campaign Manager (ACM) to serve ads across the Nokia Media Network. The campaign, promoting the latest services from mobile operator T-Mobile, spans across multiple mobile and online publishers.

Channel Connect for Mobile, a new offering from Eyeblaster, allows agencies and advertisers to seamlessly integrate mobile into the digital marketing mix, making mobile campaigns easier to plan, create, execute and measure alongside other channels.

The solution adds simplicity, accountability and reliability to mobile advertising, and removes barriers to adoption for agencies by providing them with tools widely used already in online channels. With the new solution, MediaCom is able to serve ads to multiple mobile publishers while receiving third-party delivery data, unified cross channel reports and real-time optimization.

“The lack of integrated analytics and ad serving for agencies has been a looming concern for scaling mobile advertising,” said Stefan Bardega, Director of Digital at MediaCom. “Third-party ad serving was really what drove the growth of web advertising, and the emergence of Eyeblaster ACM and Channel Connect for Mobile represents a similar milestone in mobile advertising.”

“Mobile technology is the optimal medium to keep up with today’s digital consumers and, for the industry to move on to the next level, agencies have to embrace more efficient ways of buying mobile media,” said Tom Henriksson, head of Nokia Interactive Advertising. “We’re excited that the Nokia Media Network is the first network to be part of this ground breaking project.”

According to Sam Taylor Head of Advertising and Sponsorship at T-Mobile, “As a mobile brand it is only natural that we harness mobile advertising for our marketing needs. It’s great to see MediaCom using the highest level of technology available in the sector to make it happen for us.”

Channel Connect for Mobile, currently in beta testing, joins Channel Connect for Search and Channel Connect for In-stream in Eyeblaster’s growing arsenal of agency focused tools to integrate digital channels.

About Eyeblaster

In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com

About MediaCom

MediaCom is one of the world’s largest Media Communication Specialists, with billings exceeding US$17 billion and 111 offices in 86 countries around the globe. Our “People First >> Better Results” philosophy drives our strategy and reflects our belief that putting People – employees, clients and consumers – at the core of our business leads to optimum business results. The MediaCom family of companies includes such leaders in their fields as: Beyond Interaction, our global digital and interactive marketing agency, with future-forward proprietary technology that works to grow clients’ businesses; MediaCom Direct, our direct response experts, creating close, measured connections with consumers; MediaCom ESP, entertainment and sponsorship specialists that connect brands to consumers when they are most open to product messages; and MediaCom Business Science, focused on helping clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, one of the world’s largest marketing communications companies, and is a part of Group M, WPP’s media agency group which is the largest worldwide. For further information, visit www.mediacom.com

2nd December, 2008 – Eyeblaster, home of the world’s most innovative digital marketing solutions, today announced the roll out of Eyeblaster TV, a new online video rich media ad unit, which delivers increased functionality for online advertisers.

Eyeblaster’s new online ad offering will encourage advertisers who are traditionally confined to television to spread their TV ad budgets towards online video. This will increase the reach and lifespan of TVCs, without necessitating a costly reformatting process for advertisers to transfer them into a workable online video ad format.

Eyeblaster Director of Operations APAC, Mick O’Brien says, “Eyeblaster TV allows the advertiser to better amortise the cost of building the TVC by allowing the commercial to translate easily into an online format. This positively impacts the advertiser’s bottom line and engages with consumers through a type of advertising that they are already familiar with. Eyeblaster TV extends the reach of an advertisers’ TVC to connect with consumers who are online and provides advertisers with metrics about their target market and the effectiveness of the ad campaigns in reaching that market.

“We have seen a surge of interest in this product since it went to market 6 weeks ago. Traditional TVC advertisers such as Coca-Cola, Mercedes and ING have embraced Eyeblaster TV because it simply makes sense to take an ad already running on TV and run it online as well. It’s a cost effective seamless process that gets their product out to more consumers.”

The Eyeblaster TV video unit will appear at the top right of a user’s monitor running 30 or 60-second TV commercials. Eyeblaster TV is particularly attractive for ad campaigns that consumers are accustomed to viewing on television in longer time frames, such as movie trailers. The online format can take this interaction one step further by engaging the consumer using interactive features such as clicking on the ad to view in full screen High Definition, collecting data capture, or pulling in dynamic content from the advertiser’s website allowing the user to immediately receive more information about the product and indicate purchase intent.

For businesses wanting to tap into the burgeoning online ad market, Eyeblaster TV allows them to increase the usability of their TVC’s, which are costly to generate, through a literally ‘cut and paste’ process. This seamless transition means that there is no longer a need to shoot video specifically for online ads because Eyeblaster TV extends the reach of an advertisers existing creative – translating into savings along the bottom line.

Advertisers using Eyeblaster TV include Visa Entertainment for the James Bond Quantum of Solace trailer through Sensis, MCN and Fairfax.

Managing Director of Fairfax Digital – Media, Pippa Leary says, “FDTV, which uses Eyeblaster’s new TV ad format, allows our advertisers to access the 14 million-strong monthly unique browsers on the Fairfax Digital network by targeted demographic.

“Encouraged by technology innovations like FDTV and the growing consumption rates of online video in Australia, we are seeing more categories, including FMCG, move their brand advertising online. Marketers are harnessing the incremental reach garnered through a predominantly light commercial TV viewing audience on our network.

FDTV allows advertisers to develop new creative video advertising formats for online audiences, combining the strength of video commercials with a rich media ad unit to a focused demographic, as well as extending the life and reach of their TVCs using existing creative.”

To see all Eyeblaster TV previews visit http://tinyurl.com/6zj4ox

About Eyeblaster Australia
Eyeblaster is the global leader in integrated digital marketing services and was the first company to bring third party video advertising technology to the Australian and New Zealand markets. Eyeblaster Australia services a range of marketing and online advertising agencies on behalf of numerous blue chip clients including Optimedia for 20th Century Fox, The Media Store for Toyota-Lexus, Initiative Media for Revlon, and Carat for Adidas. Eyeblaster’s impressive client list is a reflection of the personalised easy to use service as well as its innovative and ground breaking approach to digital technology.

In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com.

New York, New York (November 19, 2008) — Eyeblaster, home of the world’s most innovative digital marketing solutions, today announced that it has teamed up with IGN Entertainment and San Francisco-based agency JVST, to launch the first North American full page High Definition video takeover to promote the new video game, TombRaider: Underworld. Leveraging Eyeblaster’s independent position to push product innovation and IGN’s massive online audience, JVST unleashed ‘first-of-its-kind’ takeover ads across IGN’s leading network of gaming sites.

The Tomb Raider: Underworld takeover uses an ad unit to re-skin web pages within IGN’s network by combining full page high-definition video with interactivity. Creative features include Lara Croft rappelling across homepages, sending content crashing and bringing the “Underworld” experience directly to online users with full page HD video.

“JVST developed an innovative and strategic campaign for the next generation of the Tomb Raider franchise, and needed partners with both creative sensibilities and the technical expertise to help us deliver,” said James Song, Executive Creative Director and Partner at JVST. “We selected Eyeblaster and IGN based on their understanding of our objectives and ability to think outside the box. Metrics for this campaign have already exceeded industry standards.”

“We are proud to work closely with JVST and Eyeblaster to create this unique execution and expose our millions of users to the Lara Croft brand in a new way,” said Charlie Barrett, SVP of Sales for IGN. “As the Web’s leading entertainment and videogame destination, IGN is always striving to not only deliver leading content to gamers, but also to create the Web’s most engaging marketing solutions for brand advertisers.”

JVST is using Eyeblaster’s Ad Campaign Manager (ACM) to serve and measure the campaign throughout its lifetime, and to carefully monitor the campaign as it rolls out additional ads with the IGN Network.

“Collaboration, partnership and change continue to be the driving forces within digital marketing,” said Gal Trifon, CEO and Co-founder of Eyeblaster. “As breakthrough creative emerges, better products and enhanced technology will raise the bar online, affecting all players within digital advertising.”

The Tomb Raider: Underworldtm campaign kicked off the HD video takeovers this week on IGN.com and will run until the end of December. To view the campaign visit, http://xbox360.ign.com/?special=tombraider or http://creativezone.eyeblaster.com for other homepage takeovers.

About Eyeblaster: In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.
In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com.

About IGN Entertainment: IGN Entertainment, a unit of Fox Interactive Media, Inc., is a leading Internet media and services provider focused on the videogame and entertainment enthusiast markets. Collectively, IGN’s properties reached more than 30 million unique users worldwide in the month of July 2008, according to Internet audience measurement firm comScore Media Metrix. IGN’s network of videogame-related properties (IGN.com, GreenPixels, GameSpy, FilePlanet, TeamXbox, Direct2Drive and others), is one of the Web’s leading videogame information destination and attracts one of the largest concentrated audiences of young males on the Internet. IGN also owns and operates the popular movie-related website, Rotten Tomatoes and one of the leading male lifestyle Websites, AskMen.com. In addition, IGN provides technology for online game play in videogames. IGN is headquartered in the San Francisco Bay Area, with offices throughout the U.S. and in Montreal.

About JVST: JVST Inc. is a full–service advertising and design agency based in San Francisco specializing in innovation and high-impact creative work tailored to inject brands into the cultural currents. JVST prides itself on being media and technologically ambidextrous, culturally edified and out to shape what’s next.

The Tristitial is inspired by the classic rotating billboards of outdoor advertising that enable the same ad space to be shared by three different online campaigns.

The Tristitial is comprised of 3 static GIFs and/or JPEGs (one static GIF or JPEG for each advertiser) and can optionally integrate up to 3 Flash-based creatives that are downloaded and displayed at run-time.

The Tristitial utilizes advanced tracking techniques that allow the separate impression counting and click tracking for each displayed banner. Tristitials come in a basic and in a Flash-enhanced form:

- Basic Tristitials embed only static GIFs and JPEGs;
- Enhanced Tristitials can also download at run-time Flash creatives to be animated during the transition between campaigns.

Benefits of using Tristitials:

- provides publishers with a solution to any ad inventory shortage, whether seasonal or year-round;

- can be used as a solution to reduce ad clutter, such as home pages with heavy traffic;

- can statistically ensure an equal exposure to all 3 creatives within the Tristitial.

The Tristitial is not designed as a tool to triple the impression count of a publisher’s ad inventory or as a way to deceive advertisers with false reporting. The snap2eyes agreement governing the Tristitial prohibits the publisher from using such Tristitial to share an ad space among multiple advertisers without their prior consent.

Browser & OS Compatibility: Macromedia Flash Player version 7 or higher is required

Typical Ad Call to Display Ratio: 1:1. As with any rich media ad that is served correctly, if the Tristitial cannot be served for lack of a sufficiently current Flash Player, then an alternate image is served. This is possible as a result of the JavaScript being disabled, which is required for the “sniffer” code to execute, in the event that the required plug-in is missing or the plug-in version is incompatible with the ad (source: DoubleClick Help Center).

Ad Serving Recommendations: Macromedia Flash Player plug-in “sniffer” code is recommended to allow serving an alternate image when the “sniffer” fails to execute (JavaScript disabled), or fails to detect presence of the correct version of Macromedia Flash Player plug-in, if any.

As with any other rich media ad, the Tristitial can be served while writing the required tags dynamically into a webpage or a layer, or by populating inline frames. Regardless of the method used, JavaScript should always be used to detect the presence of a compatible Macromedia Flash Player plug-in.)

Due to security restrictions of Macromedia Flash Player, and because an Enhanced Tristitial utilizes cross-movie scripting, all 3 Flash creatives as well as the Tristitial itself should be uploaded and served from the same fully qualified domain name (FQDN) (and in the case of the Tristitial, from the same ad server).

Details: http://www.tristitial.com and http://www.snap2eyes.com.

Additional source: help.doubleclick.com

BURLINGTON, Mass. – Burst Media, a leading provider of online advertising services, announced the launch of the Burst Auto Intenders Network, powered by adConductor™. Unlike other vertical ad networks, this Network consists of an advertising program that moves beyond content to include behavioral targeting of ads to consumers who have exhibited purchase-intent behaviors such as a price search or configuration by make and model on in-market automotive sites. Ads are shown to these in-market auto shoppers when they visit any of 4,600 highly-targetable web sites in Burst Network.

“Reaching consumers at the tipping point of a major purchase decision is critical for marketers,” said David Cooperstein, CMO of Burst Media. “Our Auto Intenders Network gives auto marketers the opportunity to reach the consumer who has displayed in active interest in buying a car, even when they are engaged in other, lifestyle-oriented content. In this challenging economic environment, being able to reach the active shopper is powerful opportunity marketers cannot pass up.”

The behavioral component of the Burst Auto Intenders Network allows advertisers to take advantage of the broad reach provided by Burst Network to potentially reach over 50% of all in-market auto consumers. Additionally, the Network includes auto specific content that appeals to auto buyers and enthusiasts, and can be packaged with lifestyle content to reach valuable demographic segments such as Moms, men, environmentally aware consumers, and luxury seekers.

In addition to the benefits to advertisers, the Burst Auto Intenders Network provides web publishers with high quality brand advertising at higher CPMs. The Burst Auto Intenders Network joins other Burst vertical networks as a tool for advertisers to reach out to consumers with specific interests and invite them to engage with their brands. Other Burst vertical audience networks include Entertainment, Moms, Early Adopters, Family Builders, Baby Boomers, Family Travelers, Green, Trendsetters, Gamers, Thought Leaders and Wellness. Burst also offers publisher-led networks including the CDKitchen Cooking Network, the RealGM Sports Network, the Daily Jolt College Network and the Kiwibox Teen Network.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

Silicon Valley, CA and New York, NY—November 18, 2008—Glam Media, Inc. (www.GlamMedia.com), recently ranked comScore Media Metrix Top 10 Web property, today announced the launch of the Glam Applications Network. The platform that enables brand ad-enabled applications and widgets to be integrated into web sites and blogs, Glam Apps “Atako”, includes a standardized payment system for developers, publishers and media companies. Apps and widgets will be available in the Glam Apps Store (www.GlamApps.com), which provides a curated set of applications for publishers to add new features, build traffic and create new revenue streams. Today, Glam Apps names more than 50 premier charter developers, including: Sphere (a division of AOL); BuzzFeed; Meebo; PollDaddy; PicApp, JS-Kit and Kwanzoo. GlamTV, a signature application on the Glam Apps platform, features video content from select media partners including Cinelan, Diagonal View and Young Hollywood.

As the largest vertical content network, Glam Media fills a unique position in the marketplace, bringing together publishers, developers, content producers, media companies, agencies and advertisers to create branded, distributed media content and applications. The Glam Applications Network, launching today in beta, is immediately available to the 700+ web sites in the Glam.com and Brash.com vertical networks—and will be open to all professional Web publishers in early 2009. Examples of Glam Apps include: polls; slideshows; video commenting and contests; content feeds & syndication; ratings; recipe search, quizzes and shopping search.

Glam Apps Atako was built with brand advertisers’ needs in mind. Glam Apps’ ad-supported widgets contain IAB standard ad units that can be sold by Glam Media, the media publisher, agency and/or the developer. Today, most widget platforms are designed only to add functionality to social networks with no targeting technology or controls for brand advertisers, like brand proximity and relevance. For example, the main display ad may be a retail client, with widgets on the same page showing non-targeted or even competitive retail ads. Glam Media’s platform is also noteworthy because it solves the challenge of revenue-sharing with a built-in distributed ad payment system. Glam Apps Atako allows a range of monetization and distribution choices for developers building applications: ad-enabled with required IAB-standard ad units, sponsored or advertorial widgets, paid for or subscription based applications and free no-ads utilities.

“Widgets and distributed content are great examples of how interactive media companies are transforming marketing in search of new ways for consumers to engage with brands,” said Randall Rothenberg, President and CEO of the IAB. “That these widgets adhere to IAB ad standards, simplifies the interactive ad buying process and will help expand the value and measurement capabilities of widgets.”

Glam Media has already created many successful application campaigns for advertisers. Glam Apps builds on this success with a platform that allows developers to create the apps and for advertisers to sponsor them. With Glam Apps, brand advertisers can develop custom publisher features and share-of-voice branded widgets on targeted sites, resulting in deeply immersive campaigns and advertorials. Agencies can use Glam Apps Atako to create integrated brand applications and widgets that leverage the distribution of the Glam Publisher Network. Application campaigns previously built on the Glam platform include:  a styling video built for Levi’s® brand Luv My Levi’s® campaign; a flirting widget for V05; Glam Re-Skins, which enable a publisher to automatically re-skin their entire site with specific ads; and Glam Spotlight units which allow an advertiser to distribute video in a brand-engaging/skinned module.

Media companies can use Glam Apps Atako to create widgets for content distribution in a “rights-managed” system with monetization or distribution from content networks. Video providers and media networks can use GlamTV and BrashTV applications to distribute protected video content packaged with high-CPM display and video ads.

Glam-developed applications that are part of Glam Apps at launch include:

GlamTV/BrashTV: an innovative video application that allows for the distribution of professionally-produced premium content across the Glam Network, reaching 22 million users with over 50 million views per month three months after its beta launch.

Glam Now:  a vertical content story headlines widget promoting the hottest story links in the Glam Network, reaching 31 million users with over 100 million widgets views per month.

“The Glam Applications Network allows developers and advertisers to easily promote and distribute applications on a wide variety of web sites with a built-in system for monetization,” said Ryan Roslansky, VP of Products & Audience for Glam Media. “Not only are we expanding the app distribution market for developers, we are opening up new opportunities for publishers to add functionality to their sites and for advertisers to reach users with innovative campaigns.”

The charter developers for Glam Apps at launch include: Apture; Bang International; BuzzFeed; CookThink; FoodChannel; Fotoviewr; Grouptivity;  Meebo; Kwanzoo; NearbyNow; Ojingo (Blipback); PicApp; Pixsta; Predictify; Poll Daddy; TheFind; JS-Kit; Sphere; ShareThis; Polyvore, The Astrologer and WeSeed.

“Sphere partnered with Glam Media to build a module for Glam Apps that is distributed content at its best,” said Tony Conrad, CEO of Sphere. “For Glam’s publishers, Sphere’s module connects their articles to contextually relevant content from their archives and also displays related content from around the Glam Publisher Network. Participating publishers will serendipitously see inbound traffic from other Glam sites. The module also integrates a high quality ad unit that provides marketers a new and innovative way to engage with their audience and drives incremental revenue for the publisher.”

“JS-Kit provides ultra-lightweight community services like Comments, Ratings, and Polls for any web site,” said Khris Loux, CEO of JS-Kit.  “Glam Apps gives us a new way to access premium web publishers and advertisers at the same time.”

“PicApp is thrilled to be selected by Glam Media as a developer partner,” said Eyal Gura, PicApp’s CEO. “PicApp gives Glam’s publishers easy access to millions of premium images from sources such as Getty Images, Corbis, Splash News, Newscom, Image Source and others. Our images not only enhance and drive traffic to publishers’ sites, but also encourage viewers to further interact with the content. The partnership with Glam Media, and other partnerships to be announced soon, is a further demonstration of PicApp’s appeal to blog networks.”

Built upon standards including Google Gadget, OpenSocial and OpenID, the application distribution software powering Glam Apps Atako is scheduled for full open source release in Q4 of 2008. Glam’s first open source release underscores the company’s commitment to creating a vibrant community of developers with the common goal of integrating functionality into a wide variety of publishing platforms. Integration with OpenID creates a whole new class of consumer applications in a distributed media environment, where users can use one log-in across the wide Glam Publisher Network or specific vertical networks, enabling social networking and communication applications.

Today, Glam is also launching GlamID, a distributed login and registration platform built off OpenId for use across Glam Media properties. Glam Apps Atako is built on Google’s open source Gadget technology. Glam Apps allows developers to leverage Glam Evolution, Glam’s unique ad services platform with full Brand Sense Accountability and ROI measurement for advertisers. Glam is also one of the first to use the newly announced tracking comScore Extended Web measurement (CXW), to help measure and report reach and advertising for distributed Web content such as Glam Apps. This allows targeting, measurement and reporting of key data to brands and agencies.

For additional information, please visit www.GlamApps.com.

About Glam Media
In creating a new prototype, Vertical Content Networks, the founders of Glam Media have introduced a revolutionary new media model that powerfully brings brand advertisers to targeted vertical audiences online. With more than 700 sites, Glam Media comprises Glam.com, a carefully curated network of popular and influential lifestyle women’s websites, blogs and magazines, and Brash.com, the newly launched network catering exclusively to men. Glam Media’s reach is deep and far-reaching; it is a comScore Top 10 Web property, with a total reach of 52 million unique monthly visitors in the U.S. and 88 million uniques globally, and is also a Top 10 Display Ad Publisher. Glam Media is backed by Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital.  The company is headquartered in New York City, New York and Silicon Valley, California, with international offices in London, Munich, Berlin and Tokyo.

“From the moment we began working with Ripple6, we realized we had found a company that is richly innovative and can change the way social media is offered and monetized online,” said Craig Dubow, chairman, president and CEO of Gannett. “Ripple6 will join our other enterprises in fueling the rapid growth of our digital business, which seeks to apply innovative technology and content solutions to the needs of all our customers. With the Ripple6 platform, we can help users create communities and connect with their friends and family in highly pleasing ways, while providing marketers with innovative advertising opportunities and measurable results.”

Ripple6 currently powers Gannett’s MomsLikeMe.com sites, which recently rolled out in 80 local markets across the country and have more than one million moms visiting each month. The company also powers social media properties for Procter & Gamble and the soon to be launched MixingBowl.com, Meredith Corporation’s social network around meals and meal planning.

“We’re excited, because we get the best of both worlds here,” said Sang Kim, CEO of Ripple6. “We’ll take advantage of the synergy and resources of our new parent, yet we’ll maintain the independence that helps generate innovative solutions for marketers and publishers.”

Using the Ripple6 platform, publishers can offer their users advanced social networking capabilities, while generating incremental revenue through Ripple6’s proprietary social marketing innovations. Ripple Analytics will also help publishers better understand how their users interact within social networks by offering a true word of mouth measurement and mapping capability.

Ripple6 also offers unique opportunities to advertisers and marketers. Among the innovations are offerings that make it possible for marketers to effectively engage in online social networks. Cloud Communities™ enable marketers to participate in their customers’ existing social networks by creating and syndicating communities across the web. With Social Insights™, marketers can conduct ongoing research within the private spaces of social networks. Both solutions include Ripple Analytics for access to metrics and insights beyond page views and visitors, while still protecting the privacy of the individuals interacting with the platform.

“We’ve had a highly productive two-year relationship with Ripple6 to create new communities for our brands, and we look forward to continuing it in their new structure,” said Pat Gentile, head of Procter & Gamble Productions, Inc. “We’ve been impressed by their innovations in social marketing and the insights that they can deliver for marketers.”

As part of the transaction, the 10 percent share of Ripple6 owned by Chris Saridakis, senior vice president and chief digital officer of Gannett, was bought out completely by Gannett. He did not participate in the sale negotiations.

About Gannett

Gannett Co., Inc. is a leading international news and information company that publishes 85 daily newspapers in the USA, including USA TODAY, the nation’s largest-selling daily newspaper. The company also owns nearly 900 non-daily publications in the USA and USA WEEKEND, a weekly newspaper magazine. Gannett subsidiary Newsquest is the United Kingdom’s second largest regional newspaper company. Newsquest publishes 17 daily paid-for titles, approximately 300 weekly newspapers, magazines and trade publications, and a network of award-winning Web sites. Gannett also operates 23 television stations in the United States and is an Internet leader with sites sponsored by its TV stations and newspapers including USATODAY.com, one of the most popular news sites on the Web.

About Ripple6, Inc.

Ripple6™ helps marketers and publishers implement their business strategy through social media. The company provides an enterprise white label social media platform to create consumer engagements and relationships, enable social marketing, generate consumer insights, and facilitate commerce and collaboration. It is easily customized to incorporate a brand’s look and feel for integration into an existing web site or to create an entirely new site. Ripple6 is based in New York and its list of clients and partners includes Procter & Gamble, Gannett Co., Meredith Corporation, and General Mills. For more information, visit www.ripple6.com.

NEW YORK – Amidst overall economic mayhem, the advertising industry is undergoing a massive shake-up. Shrinking traditional media budgets appear to be making way for an increase in online marketing dollars, as Internet advertising is a potent alternative for advertisers seeking clear, measurable return on their ad spend. The influx of dollars and advertisers brings great opportunity to Web sites, but also exacerbates a long-standing problem for top-tier publishers: the risk of inappropriate ads showing up amidst their high-end content. the Rubicon Project, an online advertising technology company, has created the industry’s first comprehensive solution to stop unwanted (e.g. those that contain adult content or promote competitive brands) ads in their tracks – protecting Web publishers and preventing inventory loss for ad networks at a crucial time for the industry.

The Rubicon Project’s Ad Quality Protection Program combines proprietary data-driven technology and unparalleled round-the-clock account support to provide publishers with a deep and proactive security layer that prevents undesirable ads from making it onto websites and in front of consumer eyes. For publishers, the Rubicon Project acts as an extension of an in-house ad-operations team, constantly ensuring ad quality standards aren’t compromised. Specific highlights of the Ad Quality Protection Program include:

* helix, a patent-pending artificial intelligence technology that auto-detects and flags inappropriate ads based on image content. Algorithmically driven, helix becomes smarter with every image it processes;
* Proactive screening of all publishers’ networks to ensure ad quality standards are upheld;
* Pausing of any offending ad tags until the problem is resolved. To date, 20,000 ad creatives have been frozen that, unchecked, would have been viewed by consumers as many as 40 million times;
* Ad Tag Screener, which allows publishers to directly pause offending network tags any time, day or night;
* Certification of every ad network to ensure compliance with each site’s ad quality standards before providing access to premium publishers;
* Pre-screening of all campaigns before they go live, as well as ongoing review of all advertising creatives to ensure ad quality standards are upheld;
* Dedicated account management team committed to meeting publisher’s business goals providing 24/7 operations support.

the Rubicon Project estimates that the absence of an across-the-board solution to filter unwanted ads can put up to 30% of publishers’ ad revenue at risk. The impact of unwanted ads damages a publisher’s brand value and reputation on multiple fronts by creating a negative user experience and driving away site visitors and the revenue they bring; de-valuing ad rates, which handicaps a sales team’s ability to sell at rate card prices; and alienating premium advertisers whose quality creative can be degraded by placement next to an offending ad.

“As a premium publisher that needs to maintain tight control over inventory running through ad networks, being able to manage the context of ads that appear on my site through ad networks is crucial,” said Andreas Droste, VP Sales & Marketing, Salon.com, a Rubicon Project customer. “Working with the Rubicon Project has been a relief. We no longer worry about ad quality affecting our brand or rates, spend hours managing the filtering of new ads or deal with the stress of policing ad networks. We feel safe knowing the Rubicon Project is taking care of it for us and is maximizing revenue without sacrificing any of our standards.”

Ad networks also benefit from the Ad Quality Protection Program. Working with the Rubicon Project prevents them from unintentionally serving undesirable ads, which is often grounds for immediate termination by publisher clients representing crucial revenue and quality inventory.

“Ad quality is the #1 risk top-tier web publishers face. Our goal is to help publishers protect their brand and make sure the user experience isn’t sacrificed or violated by providing technology and service that directly addresses and solves top concerns of ad quality,” said Frank Addante, CEO and co-founder of the Rubicon Project. “We aim to improve the efficiencies between ad networks and publishers to create a more harmonious and lucrative online advertising industry, especially in these trying economic times. No one else is providing the same level of support and innovation for publishers when it comes to ad quality.”

To learn more, visit: www.rubiconproject.com/adquality.

About the Rubicon Project

Based in Los Angeles, the Rubicon Project launched in 2007 on a mission to automate the $65 billion global online advertising industry. Responding to one of the largest problems plaguing website publishers today – monetizing ad space that goes unsold (as much as 70 – 80 percent) across a fast-growing number of global ad networks – the Rubicon Project pioneered the category of Ad Network Optimization (ANO). Backed by $22 million in funding from Mayfield Fund, Clearstone Ventures and IDG Ventures, the Rubicon Project developed its patent-pending Smart Matching™ technology, which uses billions of pieces of proprietary market data to match each publisher ad impression to the best money-making opportunities from ad networks.

The company serves 1300 premium customers (publishers like Gannett, Salon, Washington Post/Newsweek Interactive and American Greetings) by optimizing more than 15 billion ads each month across 300 ad networks. Reaching more than 240 million unique Internet users, the Rubicon Project is one of the largest sources of ad inventory and reach on the Internet and the preferred source of targeted, audience-segmented inventory for ad networks around the world. The unique combination of ad network optimization and Smart Matching™ technology drives revenue lift ranging from 30-300% for the Rubicon Project’s customers.

Web sites who Demand More From Unsold Ad Space should visit: http://www.rubiconproject.com.

Read Frank’s blog at: http://www.FounderBlog.com/.

New York, New York (November 6, 2008) – Eyeblaster celebrates the best in 2008 digital advertising campaigns, recognizing six agencies with top honors at last night’s Eyeblaster Awards bash in New York City. OMD LA and AKQA London walked away with the first award for the most effective use of cross channel campaign integration, alongside other recognized campaigns featuring breakthrough creative from mythical zoo animals and colorful apparel to touch screen innovation.

Agencies and campaigns receiving this year’s top honors include:

North America People’s Choice
HP TouchSmart by Goodby Silverstein & Partners

International People’s Choice
Springfield by OnTwice Interactive (Spain)

North America Judge’s Choice
San Diego Zoo by M&C Saatchi LA

International Judge’s Choice:
Non-stop Fernando by Lean Mean Fighting Machine (UK)

North America Cross Channel Effectiveness Award:
The CW Network, by OMD LA

Using search vs. display, CW’s online campaign used cross channel integration to drive awareness and increase viewership for both Beverly Hills 90210 and America’s Next Top Model. Results from both search and display were analyzed together, showing that the cross channel impact for CW’s campaigns achieved the highest amount of conversions.

International Cross Channel Effectiveness Award:
Nike Football, by AKQA (London)

As part of a multi-faceted and global campaign, AKQA delivered one of the largest video widget campaigns ever attempted, which ran across more than ten countries to raise the profile of the Nike Football web site. Leveraging the European Soccer Championship, AKQA designed the Nike widget to showcase video of well known sporting and media celebrities to deliver Nike branded content directly from a video banner ad to social networks, homepages, blogs, etc.

“We’re thrilled to have HP TouchSmart’s campaign recognized,” said Mike Geiger, Chief Digital Officer at Goodby Silverstein & Partners. “It’s an example of technology, creativity and strategy coming together in a campaign to leverage a brand online and positively effect conversion in multiple channels.”

For more information on Eyeblaster, visit: http://eyeblaster.com

About the Eyeblaster Awards

Committed to evolving the art and science of digital advertising, the Eyeblaster Awards raise awareness of the best online advertising, celebrating interactive agencies, advertisers and publishers that understand the full potential of digital campaigns. Eyeblaster gives marketers the power to create and manage campaigns that change the rules of engagement. It’s how breakthrough ideas break through. For more information on this year’s Eyeblaster awards, visit:

http://beta.eyeblaster.com/awards/2008/

About Eyeblaster

In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com.

Palo Alto, CA — November 3, 2008 — Gigya, Inc., the largest widget and content sharing platform for the social web, today announced that it has created a widget for the Interactive Advertising Bureau The IAB widget was designed to provides easy access to the latest IAB news, upcoming events, standards and guidelines, and a feed of the IABlog, a recognized industry news blog featuring commentary from IAB President and CEO Randall Rothenberg

“As a member of the IAB, we were delighted to work together to create a widget that fosters engagement with the valuable content and services the IAB provides,” stated Liza Hausman, VP of Marketing at Gigya. “We work with hundreds of brand advertisers, web publishers, and media and entertainment companies to help them engage their audiences through widgets, and we see this IAB widget as a clear reflection of the IAB’s commitment to nurturing the next generation of online media and advertising.”

“The IAB widget will allow us to deliver our latest, most in-demand content to our key stakeholders in the interactive community and extend our reach on behalf of the interactive industry,” said David Doty, senior vice president, Thought Leadership & Marketing of the IAB.

The IAB widget can be grabbed and shared from the IAB website www.iab.net/widget and the IAB Facebook page and is also accessible through the Facebook application directory under the name IAB-Interactive Advertising Bureau Daily News+. Incorporating Gigya’s Wildfire technology, the IAB widget can be installed with ease to over 50 online destinations including blogs, start pages, desktops and social networks including Facebook and MySpace.

The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

About Gigya:
Gigya gives people the power to socialize and share content across the web, providing publishers and marketers with powerful tools for increasing audience reach and engagement online. Reaching more than 174 million people each month, Gigya’s technology platform includes world-class sharing, analytics and monetization features. The company’s products simplify access to more than 50 unique web platforms, distributing content across the social web and bringing users’ social graphs to any site. Each day, millions of people use Gigya to engage with their friends and with content from Gigya’s publisher and advertiser clients such as CNET, DoubleClick, Electronic Arts, Levis, MTV, RockYou!, Toyota, Unilever and Walmart.

LOS ANGELES – the Rubicon Project, an advertising technology company focused on global Ad Network Optimization, proudly welcomes two new and noteworthy executive appointments to the company: Mark Douglas as vice president of engineering and Seizo Welch as vice president of finance. Douglas is responsible for building and managing the Rubicon Project’s engineering, quality assurance and Web operations teams. These teams are vital to building and maintaining the company’s fast-growing Ad Network Optimization platform, integral Smart-Matching™ technology and delivery of billions of ad impressions worldwide. Welch will oversee management of all finance and accounting functions in the company, including support of the company’s rapid expansion.

Douglas’s engineering background spans nineteen years and features some of the most notable names in the technology industry. His career began at Oracle as an early member of the Oracle Application Division team that developed the Application Division Core Platform from scratch. Most recently he served as vice president of technology at another “match-making company,” eHarmony.com, the Internet’s No. 1 trusted relationship services provider in the United States. While at eHarmony, he led the technology charge helping the company become one of the most widely-known Internet dating sites, boasting annual revenue approaching $200 million with more than 20 million registered users.

“When I first looked at the Rubicon Project, I immediately saw a direct parallel between ad monetization and the matchmaking technology I developed at eHarmony,” said Douglas. “To work with an innovative company that is committed and driven to truly automate the business of online advertising for both web publishers and ad networks is an incredible opportunity. I look forward to contributing to the company’s plans to bring this revolutionary technology to large publishers worldwide.”

“Having Mark join the Rubicon Project is a huge win. He brings an impressive amount of engineering experience and excels at translating large technology challenges into executable products and solutions,” said Frank Addante, CEO and founder of the Rubicon Project. “Seizo is a key addition to our team as well. His results overseeing companies from the ‘start-up’ phase to those with global dominance make him the obvious pick to lead our financial charge. His experience and foresight are crucial to executing on our company’s rapid growth plans. With minds like Mark’s and Seizo’s joining our stellar team, we’re even better prepared to achieve our goal of premium ad network optimization for publishers and networks across the globe.”

“I love building start-ups into strong and successful businesses,” said Welch. “By becoming a leader in the space in such a short amount of time, the Rubicon Project has already demonstrated the capacity to deliver on its massive market potential. It’s energizing to work with such a passionate and intelligent team that’s tackling massive industry challenges.”

Welch was formerly vice president of finance at Experian Interactive Media, managing a team that focused on lead-generation companies, including LowerMyBills.com. Prior to Experian he was part of a team that grew LowerMyBills.com, acquired by Experian in 2005, from a small start-up to a more than $200 million per year business.

About the Rubicon Project

In 2007, the Rubicon Project started on a mission to automate the fractured $45 billion global online advertising industry. Responding to one of the largest problems plaguing website publishers today, the team pioneered the category of Ad Network Optimization (ANO) to provide publishers with a solution that makes them the most money possible by optimizing unsold ad space across ad networks, eliminating the hassles of ad network management and protecting their brands when selling through these critical channels. Using its $22 million in funding, the company is investing heavily in the development of its patent-pending Smart Matching™ technology. This unique predictive technology takes advantage of billions of pieces of proprietary market data to match every ad impression to the best money-making opportunities from ad networks.

In just one year, the company has built a healthy roster of 1300 active customers, and optimizes more than 12 billion ads each month across 280 of the top ad networks. Currently reaching more than 240 million unique Internet users, the Rubicon Project is one of the largest sources of ad inventory and reach on the Internet and a critical source of intelligent ad space and targeted reach for ad networks across the globe. Based in Los Angeles, the company is backed by Mayfield Fund, Clearstone Venture Partners and IDG Ventures. Demand More from your Unsold Ad Space: www.rubiconproject.com.

New York, New York (October 20, 2008) – An official Adobe Ecosystem partner, Eyeblaster today announced that Eyeblaster Workshop v2.0 for Adobe Flash™ is fully compatible with all versions of the Adobe® Creative Suite®, including the much anticipated Adobe® Creative Suite® 4.

“Eyeblaster Workshop v2.0 shares CS4’s timesaving collaborative workflow, making it easy to pass production projects to freelancers or outside resources for approvals and editing,” said Gal Trifon, CEO and Co-founder of Eyeblaster. “With Eyeblaster Workshop, Adobe’s CS4 enables designers and developers enhanced communications and more collaboration, allowing them to unleash their creative potential and change the rules of engagement.”

“Improved collaboration and production capabilities are essential to giving agencies the ability to work seamlessly with each counterpart and focus on what matters most,” said Alison Hamon, Vice President and Creative Director for Liquid Advertising, Inc. “The integration of Eyeblaster tools and Adobe’s new CS4 truly empower the creative process, and will make it easier to execute robust digital campaigns.”

As today’s digital landscape evolves, products like Creative Suite 4 and Eyeblaster’s suite of tools and services enable creative professionals to dream big and harness every aspect of their digital campaigns for seamless integration across platforms, maximum reach and enhanced interactivity.

For more information about Eyeblaster or their products visit the official website at www.eyeblaster.com.

About Eyeblaster

In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com.

BURLINGTON, Mass. – Burst Media, a leading provider of online advertising services, today announced the launch of the Burst Thought Leaders Network. The network contains 140 websites delivering more than 150 million impressions monthly. Burst’s Thought Leaders Network delivers information to an affluent, predominantly male audience that is 35 years and older. Sites included in the network present an ideal venue for advertisers to reach decision makers who possess tremendous buying power and influence on consumer trends.

“Today’s thought leaders are drawn more than ever to the real time updates that news and information websites provide,” said David Cooperstein, CMO of Burst Media. “As news about the economy, politics, and world events affect decision makers, advertisers have an opportunity to create affinity with them through timely, targeted messages on content rich sites.”

“Our readers are riveted by the current stream of international, economic and political news,” said Jim Woodward, Ad Operations Manager at The Christian Science Monitor. “They look to us to provide up-to-the-minute information that helps them better understand world events and the impact they have on their lives. By being part of a network of high quality, news driven sites we believe we will be able to offer our visitors more relevant advertising, and offer advertisers an environment where their message will be respected and read.”

The Burst Thought Leaders Network includes sites and blogs covering a variety of topics including: news, finance, politics, business, technology and international affairs. Many of the websites in the Burst Thought Leaders Network have been pre-qualified to run custom advertising creative and rich media ad units like expandables and in-banner video as well as high-impact sponsorships and placements. Additionally, many sites in the Network offer a clickable wallpaper unit. This cutting-edge creative unit, powered by AdCamo, offers advertisers a much larger creative footprint on websites to grab the attention of this very important and influential audience.

The Burst Thought Leaders Network joins other Burst vertical networks as a tool for advertisers to reach out to consumers with specific interests and invite them to engage with their brands. Other Burst vertical audience networks include Entertainment, Moms, Early Adopters, Family Builders, Baby Boomers, Family Travelers, Green, Trendsetters, Gamers, and Wellness. Burst also offers the CDKitchen Cooking Network, the RealGM Sports Network, and the Daily Jolt College Network.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

NEW YORK – Eyeblaster announced Channel Connect for Search, a new tool that allows agencies and advertisers to look beyond the last click to fully understand the consumer; where they’re going, how they got there and why. Leading agency Mindshare New York and major brand LG Electronics are among those already using Channel Connect for Search, to get an in-depth look at the consumer’s path to conversion across search, standard banners and rich media.

“Using Channel Connect for Search and Display, Mindshare was able to pinpoint crucial campaign data and draw important insights about the interaction of our search and display ads,” says Harry Case, Director of Media Analytics and Technology at Mindshare. “In the end, it provided us with a more comprehensive overview of user behavior.”

In extensive beta testing with leading brands worldwide, Channel Connect for Search demonstrated a substantial lift in search keyword performance by display advertising. It also showed the contribution of different publishers to cross channel conversions. Channel Connect for Search offers advertisers the flexibility to integrate any search marketing tool, revealing important information about the user’s path to conversion and the consumer experience.

“Last click, single channel methodologies are a misrepresentation of the consumer experience,” said Gal Trifon, CEO and Co-founder of Eyeblaster. “The need for better touch points between various digital elements makes Channel Connect for Search a vital solution for marketers.”

About Channel Connect for Search

Channel Connect for Search produces a clear picture for advertisers, agencies and brands that show how one channel affects another. The path to conversion analysis takes into account all publishers in the user’s path, looking way beyond the last click and allowing marketers to diagnose how different digital channels influence each other. Channel Connect for Search supports the existing SEM tools and native search engines, proving to be easily adoptable for customers using different vendors and quick and simple to use.

About Eyeblaster

In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com.

New York, New York (October 7, 2008) – Roll out the orange carpet, the 7th Annual Eyeblaster Awards are back. Cast your vote for this year’s People’s Choice Award for the Best Digital Advertising Campaign. Winners will be announced in New York City on Wednesday, November 5th at the Eyeblaster Awards bash, the most prestigious and longest running celebration of digital excellence in advertising. New to this year’s roster will be the first award given for the best cross-channel campaign – the campaign that exemplifies excellence across multiple digital channels.

Drumroll, please…this year’s line-up for People’s Choice Awards includes:

North American Nominees:

HP Touchsmart, Goodby Silverstein & Partners
Buckleys, Saatchi
British Columbia Dairy, Tribal DDB, Vancouver
San Diego Zoo, M&C Saatchi LA
Sheraton, AvenueA Razorfish

International Nominees:

Non-Stop Fernando, Lean Mean Fighting Machine
Mini R55 Launch, Glue London
Springfield, OnTwice Interactive
Texas Poker, Ogilvy & Mather
Cacique, Doubleyou ES

All members of the advertising and digital industry are invited to cast their vote at: http://beta.eyeblaster.com/awards/2008/index.asp?id=nominees. Voting ends October 17.

“Interactive has become a necessary component of overall advertising strategy across categories,” said Vice President, Creative Director Miguel Gonzalez, of Draftfcb (Chicago). “Digital work is more compelling and more original than ever, and this year’s Eyeblaster Award nominees reflect that new dynamic.”

This year’s panel of judges includes Miguel Gonzalez along with Ashley Ringrose, Soap Creative, Co-founder, Patou Nuytemans, EAME Digital Director, Ogilvy Group UK, John Morton, Creative Director, Principal, jmx2, Daniele Fiandaca, CEO (Europe), Profero & Founder Creative Social and Steve Rappaport, Director of Knowledge Solutions at the ARF and author of the Online Advertising Playbook.

About the Eyeblaster Awards
Committed to evolving the art and science of digital advertising, the Eyeblaster Awards raise awareness of the best online advertising, celebrating interactive agencies, advertisers and publishers that understand the full potential of digital campaigns. Eyeblaster gives marketers the power to create and manage campaigns that change the rules of engagement. It’s how breakthrough ideas break through. The Eyeblaster Awards bash will kick off on Wednesday, November 5 at Arena in New York City and feature guest comedian Andrew Kennedy from Comedy Central.

Fore more information on this year’s Eyeblaster Awards, visit: http://beta.eyeblaster.com/awards/2008/

About Eyeblaster
In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com.

Media Contact:

Jamie Fishler
Mortar
T: 415.772.9907 ext. 117
C: 727.492.5548
jamie@mortarpr.com

NEW YORK – KickApps (www.kickapps.com), the industry’s leading on-demand social media, video player and widget platform, today announced that it has made it extremely easy for web publishers to add video advertising into their editorial and user-generated videos using the KickApps Widget & Video Player Studio. With drag-and-drop ease, it is now possible to add translucent overlay, interstititial, pre- and post-roll video, and other new video advertising formats to all KickApps powered video players. As part of this new feature, KickApps supports out-of-the-box integration from Google AdSense for Video, Scanscout, Adap.tv, and 24/7 Real Media. Support for DoubleClick’s DART and others will follow shortly.

Online video has emerged as one of the most engaging applications on the web today and advertising budgets are following suit. Recent research conducted by Bain & Company in coordination with the Interactive Advertising Bureau finds that video advertising is garnering an average CPM of $43, with demand for video inventory outstripping supply.

KickApps customers that have bought out the advertising inventory from their KickApps powered social media and video websites will be able to access these new advertising features. Integrating video ads is a simple three-step process:

1) Create a custom video player using the KickApps Widgets and Video Player Studio

2) Select from a list of modules of ad networks or pre- and post-roll

3) Provide the ad network’s publisher ID number or the URL of a Flash video file

“As social media and online video become a greater part of every web publisher’s website, technical and business complexity should be replaced with efficiency and a easy path to revenue generation,” said Alex Blum, CEO of KickApps. “We’ve applied this principle throughout the KickApps Platform, making it incredibly easy to create compelling social media and video experiences, and now making it easier than ever for web publishers to monetize video on their websites. With the enhancements we’ve made over the last few months to the Platform and the KickApps Widget & Video Player Studio, every web publisher and designer is just a few clicks away from being a social media rockstar.”

About KickApps

KickApps provides on-demand social media, online video and widget applications that enable web publishers and marketers to grow, engage and monetize online audiences. Its SaaS platform includes social networking, user-generated content, programmable video players, drag-and-drop widget building, WidgeADs™ and other applications that are tightly integrated with robust media moderation, member management and reporting. The KickApps Platform seamlessly integrates with any website using HTML, CSS, JavaScript, feeds, Widgets and APIs (REST and SOAP). Customers include: SOAPnet, CW Television, Guinness World Records, Scripps Network Interactive, HBO, Cinemax, Cox Television, the Phoenix Suns, the New York Knicks, the New York Rangers and thousands of other sites. For more information, visit www.kickapps.com and www.kickdeveloper.com.

NEW YORK – 24/7 Real Media Inc., the leading global digital marketing company, today introduced a new Performance Tracking functionality for its Open AdStream® ad management platform. This new offering provides Web publishers with detailed and actionable insight into their audience behavior, to help identify optimal strategies for generating revenue.

With Performance Tracking, publishers get a full analysis of conversion activities occurring after their visitors either view or click on an advertising message on their site, and arrive on an advertiser’s site to browse or purchase. Open AdStream allows publishers to track conversions through multiple steps and assign specific revenue to each step. This allows clients to realize greater revenue by accurately attributing their audience’s actions.

With such a clear picture of their audience’s activities, publishers using Open AdStream can successfully evaluate the benefits of implementing a cost-per-acquisition (CPA) pricing model, to either support or replace cost-per-click (CPC) or cost-per-thousand (CPM) campaigns. Impressions and clicks can be tracked and reported through a variety of categories, including creative, campaign, advertiser or Web site.

“Partnering with 24/7 Real Media offers publishers access to the industry’s most effective and comprehensive targeting, tracking and reporting technology platform,” said Nicolle Pangis, Vice President, Product Management, Global Media and Technology for 24/7 Real Media, Inc. “Performance Tracking is the latest example of our consistent enhancements to Open AdStream, allowing publishers to better understand their core audience and maximize their advertising revenue.”

Publishers are also able to utilize the Performance Tracking functionality to track visitors arriving on their own site from external inbound campaigns, such as advertising on other sites. Subsequent activity conducted by visitors on the publisher’s site, such as downloads, searches and form submissions, can also be tracked and reported on.

Open AdStream is 24/7 Real Media’s proprietary, award-winning ad serving and campaign management platform, for the targeting and delivery of ads to their Web sites. Open AdStream combines the powerful business intelligence of Web analytics and behavioral targeting with a world-class management platform, delivering all digital formats across all digital platforms.

For more information on 24/7 Real Media and Open AdStream, visit www.247realmedia.com.

About 24/7 Real Media, Inc.

24/7 Real Media, Inc. a WPP company is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

BURLINGTON, Mass. – Burst Media, a leading provider of online advertising services, today announced that its ad management technology and services platform, AdConductor, has been selected by MTV Networks to power “MTVN Tribes,” the company’s vertical ad networks initiative. MTV Networks (MTVN), a division of Viacom (NYSE: VIA), recently announced MTVN Tribes, a series of demographic-focused vertical ad networks built around the company’s core online properties, including MTV.com, VH1.com, CMT.com, Spike.com and ParentsConnect.com. Tribes will use AdConductor for ad management, ad serving and publisher relationship services.

AdConductor enables centralized management of advertising operations across large networks of owned and affiliated websites. The technology platform coordinates the various aspects of ad network management including: inventory management and forecasting; ad sales; campaign setup, delivery and optimization; campaign reconciliation; and state of the art publisher reporting and management. As a result, AdConductor enables its publisher clients to offer advertisers highly engaged audiences with maximum advertising efficiency. Tribes extends the vertical reach of MTVN’s online presence, offering advertisers an efficient avenue to reach targeted consumer segments.

“There is an ongoing transformation of the advertising space, and sophisticated vertical networks like the ones built by MTV Networks are catalysts in this evolutionary process,” said Sean Keaveny, Senior Vice President of AdConductor Sales. “The portal mentality is losing ground and advertising is finally moving toward focused, content-rich websites that consumers visit and use. Advertisers that capitalize on the opportunities MTV Networks’ Tribes provide will break through the media clutter and engage finely targeted consumer segments on high quality, branded web properties.”

“Integrating a complete solution for the management of advertising distribution over many sites is a critical component of our vertical network strategy,” said Heather Hopkins, Senior Vice President and General Manager of Tribes for MTV Networks. “Tribes is about leveraging the power of the Web to connect the right marketer to the right consumer – at the right time and place. AdConductor helps us deliver on our commitment to always offering relevant advertising to consumers with an array of passions and interests.”

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

New York, New York (September 17, 2008) – “It’s 10PM. Do You Know Where Your Search Ads Are?” Eyeblaster’s new interactive campaign urges marketers to take advantage of their hands-on approach to digital media performance. The campaign, focused on cross-channel marketing, mimics the style of well-known PSA campaigns, warning advertisers of the “dangers of unsupervised media.” The campaign promises to give marketers the tools to get more deeply involved with their digital campaigns, “change the rules of engagement“ and make their media dollars work harder.

“Responsible cross-channel marketing begins with people who understand its true potential,” said Gal Trifon, CEO and Co-founder of Eyeblaster. “Eyeblaster’s newly launched ad campaign is designed to encourage marketers to think beyond the click and inspire the online industry to take control and get more involved in their campaign’s life-cycle.”

With so many ways to express a brand’s attributes online, from static banners to full-motion video to mash-ups, search and widgets, today’s campaigns are “not necessarily bad, just misunderstood.” Eyeblaster’s “PSA” campaign asks a series of pointed questions designed to help marketers identity a troubled media mix:

- Is your media running with the wrong crowd?
- When was the last time you and your digital campaign truly connected?
- Search and display not getting along?

Supporting copy warns readers of “…keywords hanging around search engines waiting for some action” and offers to “help digital media be so much more.”

About Eyeblaster
In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,500 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East.

Learn more at http://www.eyeblaster.com.

New York, NY – September 15, 2008. ADTECH, a leading provider of ad serving technology, today announced that it delivers more than 100 billion display ads each month on Web sites all over the globe. Since January 2008, more than 150 new ad networks, publishers and agencies worldwide have opted to use ADTECH’s seamless ad serving solution, including major players such as German Interactive Media, U.S. media giants Gannett and Fox Networks, as well as Aftonbladet and Nettavisen from Scandinavia. ADTECH, a leading provider of ad serving technology, is an independently operated unit of AOL’s Platform-A digital advertising business.

ADTECH was founded in 1998 in Frankfurt on Main, Germany with the goal of providing Web publishers with the best tools and technologies to manage and monetize their advertising inventory. ADTECH’s HeliosIQ flexible ad serving solution allows ad networks and publishers to extract maximum value for their advertising inventory. According to AGOF (quarterly independent survey for Germany www.agof.de ), ADTECH holds second position in the number of impressions served amongst German ad serving providers. Since 2006, ADTECH has grown into new markets and is presently on all five continents.

Dirk Freytag, CEO of ADTECH, commented that the company continues to be strategically on track as it marks this important milestone. “We have made considerable progress this year winning business and signing up new customers with our industry-leading response times and our simple integration solution into our client’s existing technologies. Delivery volumes have exceeded even our most optimistic expectations. We laid the foundation for this success early on. Our decision to invest in our infrastructure with new computing centres, more ad servers and enhanced line capacities was the right one.” He added: “Even at 100 billion impressions supplied each month, we still have considerable scope for growth.”

“This growth was only possible with our dedicated team,” continued Freytag. “From implementing our technology with new customers to providing development work, the ADTECH team always put our customers first and focuses on offering personal support services to deliver the best results. This personal attention to detail has allowed us to earn new business and, in some cases, new business from other providers.”

NEW YORK – Vibrant (www.vibrantmedia.com), the world leader in contextual advertising solutions, has announced the launch of Vibrant Related Content, the editorial application of its advanced patented contextual technology. This automatic hyperlinking system recirculates users to more related articles, video, music, and images within a website. Users in turn are able to conveniently access more information pertaining to subjects of interest. Vibrant Related Content is live in beta and will begin rolling out to 3,500 publishers. As for advertising, publishers may choose to monetize these units which can accommodate standard IAB ads.

Vibrant is already live on more than 3,500 premium publisher websites and reaches more than 120 million unique users worldwide with its commercial Vibrant in-Text Advertising product, identified by green double-underlines. Vibrant Related Content is clearly differentiated by mirroring the style of the publisher’s own editorial hyperlinks and adding a small magnifying glass icon to indicate that further editorial information is available. Publishers can customize both the appearance and functionality of the unit, which is skinned with the publisher’s look and feel.

According to a new, custom study by Nielsen Online, a service of The Nielsen Company, commissioned by Vibrant, in-text advertising has been shown to be one of the most relevant and most effective ad formats available.

Says Vibrant Co-founder and CEO Doug Stevenson, “Adapting our contextual technology for editorial use is a natural evolution as we expand our relationships with publishers and with users, ultimately, who enjoy interactivity and appreciate the convenience of in-text links to surface related information.”

According to Tim Brower, Director of Digital Development at Detroit Media Partnership, “Two things we really focus on at www.detnews.com and www.freep.com are offering a great user experience and making sure people find compelling articles. Vibrant Related Content offers a simple, effective way to achieve both, so implementing it across our sites was an easy decision to make.” Click here for demo. http://www.vibrantmedia.com/demos/verticals/US/BD/news/detNews/detNews _relatedContent_noAd.html (Due to its length, this URL may need to be copied/pasted into your Internet browser’s address field. Remove the extra space if one exists.)

According to one recent report on web use*, “Link-following continues to be the most common navigation action, accounting for about 45% of all page transitions.” By providing more links from within their own archives, Vibrant Related Content gives publishers a significant tool to propel “forward navigation,” eliminate “dead ends” and keep users on their website. In addition to the publisher’s own content, Vibrant intends to provide access to additional music and video content.

About Vibrant

Vibrant, a world leading contextual advertising network, gives marketers the opportunity to deliver highly targeted, user-initiated advertisements within the text of premium Web content and offers publishers premium editorial tools to recirculate users throughout their websites. The company works closely with advertisers, agencies and Web publishers to plan, buy, deliver and optimize contextual campaigns across 3,500 premium publisher websites. Reaching more than 120 million unique users per month (Comscore, May 2008), Vibrant Media manages more than five hundred billion words and phrases each month for top advertisers such as Microsoft, Unilever, New Line Cinema and IBM. The company was founded in 2000 and has offices in London, New York, Detroit, Chicago, San Francisco, Paris and Hamburg, with more than 200 employees. Vibrant’s rapid growth has been recognized by both the Inc. 500 and Deloitte Fast 50 lists. For more information, visit: www.vibrantmedia.com, www.vibrantmedia.co.uk, www.vibrantmedia.de, www.vibrantmedia.fr.

*”Not Quite the Average: An Empirical Study of Web Use,” Harald Weinreich and Hartmut Obendorf, University of Hamburg; Eelco Herder, University of Hannover; and Matthias Mayer, University of Hamburg, February 2008.

“AdConductor has been a part of our advertising operations for years,” said Jim Woodward, Ad Operations Manager at The Christian Science Monitor. The Christian Science Monitor (csmonitor.com), is one of the most respected international daily newspapers, and recently renewed its contract with AdConductor. “Burst understands a publisher’s needs and their commitment to transparency in all of their applications assures us of the quality we demand. It is a pleasure to continue to work with AdConductor to enable our targeted advertising services.”

The growth of AdConductor’s client base solidifies its position as a leading ad management and ad serving technology for independent web publishers. AdConductor offers two different service levels – AdConductor’s Desktop solution is designed for publishers who are looking for a single-site ad serving and campaign management solution to power advertising programs. AdConductor also offers an Enterprise solution that enables centralized management of advertising operations across large networks of affiliated websites. AdConductor incorporates Burst Media’s twelve years of technological innovation and online advertising best practices, delivering its capabilities via multiple secure ad serving data centers.

“The online publishing environment is transforming, becoming even more specialized as content becomes customized for users,” said Sean Keaveny, Senior Vice President, AdConductor Sales. “By choosing AdConductor as a mechanism for advertising delivery, publishers can finely match appropriate ad content to their sites to maximize revenue opportunities.”

AdConductor client wins and renewals include: Americas’ SAP Users’ Group (ASUG), CatholicContent.com, EveryZing, F+W Media, Inc., Ideal Media, LLC., Kidz Bop L.L.C., MedTech Publishing Company, LLC, mybeautybestfriend, National Association of REALTORS® (realtors.org), Pangea Media, PawSpot.com, Powderhouse Productions, Inc. (shoetube.tv), RegionalServicesRated.com (RatingSmart.com), SheZoom, Inc., Summit Publishing Company, The Christian Science Monitor, The Daily Hampshire Gazette (GazetteNET.com), THEOOZE, Valassis Communications Inc., and Velocityscape.
About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

NEW YORK – MIVA, Inc., (NASDAQ:MIVA), a global digital media company, today announced the signing of a two year, €960,000 (approximately $1.4mm) Pay-Per-Click agreement with leading Nordic search and directory company, Eniro. The new agreement renews an agreement originally signed between the two companies in 2005.

Under the terms of the new agreement, it is expected that Eniro will continue to utilize MIVA’s technology platform in the Nordic region to offer an Eniro branded Pay-Per-Click product to advertisers looking to reach targeted online audiences and publishers looking to generate Pay-Per-Click revenue from their web properties.

“I believe that combining MIVA’s technology with Eniro’s brand equity, local sales force and industry leading suite of online properties provides Scandinavian advertisers and publishers with a best-of-breed Pay-Per-Click solution,” commented Sloan Gaon, SVP, Global Strategy / Corporate Development, MIVA.

Added Christer Pettersson, Online Manager, Eniro:

“We are continuing to focus on accelerating our online growth by both increasing the value of our own web properties and building out our third party Pay-Per-Click network. We believe that leveraging MIVA’s proven expertise in online advertising helps us meet this objective and in turn maximize our online ad revenues.”

Eniro’s Pay-Per-Click network includes the company’s own web properties as well as a portfolio of third party web publishers. The new agreement will cover the Nordic region, where Sweden at the moment is the prime market.

www.miva.com

www.eniro.com

About MIVA®, Inc.

MIVA, Inc. (NASDAQ:MIVA) is a global digital media company with a mission to deliver valuable digital audiences to advertisers. MIVA has two focuses to its business: owning and operating a growing portfolio of consumer destination sites and interest-specific toolbars, through its MIVA Direct division; and running a third-party contextual Pay-Per-Click ad network focused on key vertical sectors, through its MIVA Media division. MIVA, Inc. operates across North America and Europe.

BBE’s proprietary VINDICO technology provides advertisers, content suppliers and website publishers with a variety of dynamic services, including digital ad-serving, tracking, reporting, contextual and behavioral content distribution. After being named the second largest aggregator of video in 2007 and now reaching more than 37 percent of the total online video audience, BBE looked to bring further value to its advertising clients in 2008 and beyond.

“We wanted to improve the real-time reporting capabilities and to enhance the delivery of geographically targeted ads in an effort to ensure that we deliver the most value and highest return on investment for our advertiser and publisher partners,” said Bryon Evje, President, Products and Technology, Broadband Enterprises. “To address these needs by further harnessing the targeting opportunities afforded by the more than 45 million unique viewers per month within our network, Broadband Enterprises selected Digital Element’s IP Intelligence technology.”

Digital Element is the industry pioneer and global leader in IP Intelligence and geolocation technology, providing the most accurate, granular and reliable IP Intelligence available globally. The company’s technology allows businesses to perfect audience segmentation capabilities and targeting based on a comprehensive set of parameters that include geographic location (country, region, state, city and zip code); connection speed; Internet Service Provider (ISP); language; domain name; and demographics.

With eMarketer projecting online video advertising to triple by 2011, Digital Element will help BBE deliver precision-targeted ads to drive brand awareness, build a loyal audience, and ultimately drive a higher return on investment.

“There is no denying the potential for growth in the online video advertising market,” said Rob Friedman, Executive Vice President, Digital Element. “We look forward to helping Broadband Enterprises capture a continually larger piece of the online video audience and bring increasing value to its advertising and publishing partners.”

About Digital Element

Founded in 1999, Digital Element is the industry pioneer of IP Intelligence, a non-invasive, privacy-sensitive technology that automatically uncovers geographic information, connection speed, domain name, ISP, language and other characteristics about online users based solely on their IP addresses. This knowledge enables online businesses to customize content for more accurate and profitable online interactions, making it ideal for targeted advertising, content localization, geographic rights management, local search and enhanced analytics. Digital Element’s patented IP Intelligence solution with its exceedingly accurate geolocation capabilities is used by industry-leading advertising networks, web publishers, search engines, social networks, e-tailers, and analytics platforms around the world to revolutionize the way people experience the Internet.

Digital Element is a business unit of Digital Envoy, part of the Landmark Interactive division of Landmark Communications. For more information about Digital Element, visit http://www.digital-element.net.

About Broadband Enterprises

Broadband Enterprises represents a network of more than 400 websites, which delivers more than 350 million video streams each month. The company syndicates and produces short- and long-form video for the Internet, and buys, produces and distributes advertiser’s programming across its growing network. For more information visit http://www.broadbandenterprises.com.

New York, New York (August 19, 2008)–Eyeblaster, home of the world’s most innovative integrated marketing solutions, achieves highest recognition by Nielsen Norman Group for its Campaign Monitor, who named it one of the top 10 user interfaces (UI) of 2008. Campaign Monitor raises the bar for intuitive, efficient campaign management with its functional design that provides a clear graphic overview of campaigns.

Nielsen Norman Group recognizes Eyeblaster’s dedication to agency professionals, designing an application that puts users in control and in a position to maximize advertising campaigns quickly and easily. Campaign Monitor takes the art of campaign management to a new level, giving users complete awareness of a digital campaign’s performance, helping them to make decisions and communicate insights when it counts.

“The company’s focus is empowering media buyers including media agencies, creative agencies and advertisers to plan, create, serve, manage and measure online campaigns,” said Nielsen Norman Group. “Eyeblaster aims to provide advanced management tools, and Campaign Monitor does just that.”

Eyeblaster’s Campaign Monitor includes a visual dashboard with graphical gauges that display real-time data for key performance indicators such as setup and approval status, under-delivery and over-delivery and performance metrics including Interaction Rate, CTR and ROI.

“To be recognized by Nielsen Norman Group as one of the top user interfaces of 2008 exemplifies our commitment to our agency customers and our goal to provide solutions for holistic campaign management that delivers true transparency, relevance and ROI,” said Gal Trifon, CEO and Co-founder of Eyeblaster. “We understand the importance of connecting with our clients and we’re thrilled to receive this honor.”

By providing a consolidated, bird’s-eye view of all campaign activity, users can manage every aspect of their digital campaigns, helping the user and industry as a whole achieve optimal results to keep clients coming back and encourage online industry growth.

For more information on Campaign Monitor, visit http://www.eyeblaster.com/products/campaign_monitor.asp

About Eyeblaster
In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.

In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com.

SAN FRANCISCO, Aug 18, 2008 – LookSmart, Ltd. (NASDAQ:LOOK), a pay-per-click (PPC) Search Advertising Network and technology solutions provider, today unveiled its new corporate identity and redesigned Web site, LookSmart.com, at the 2008 Search Engine Strategies Conference in San Jose. The company is an exhibitor, as well as a sponsor and participant in a panel discussion entitled “Everything but Google: Alternative Search Advertising Options.” LookSmart worked with Boston-based, social media marketing agency Digital Influence Group on the project.

“LookSmart has a strong online marketing brand and a long operating history,” said Ted West, chief executive officer and president of LookSmart. “While we did not want to change our trade name, our new corporate identity reflects our commitment to quality search advertising products and services through the company’s proven AdCenter platform, and tenacious delivery of results for search advertisers and web publishers on our search advertising networks.”

The new branding embodies LookSmart’s energy and dedication to providing solutions to both search advertisers and Web site publishers and networks. The new look includes a redesigned logo and Web site, as well as revamped business collateral, for the 12-year-old company.

“LookSmart’s business transition, from a consumer web directory and search engine to a trusted, independent Search Advertising Network and technology solutions provider, was not yet fully addressed,” said Aaron Hughes, senior vice president and creative director of Digital Influence Group. “LookSmart has gone through a compelling evolution and needed a look that captures its leadership position today.”

The new logo and corporate identity are debuting at the Search Engine Strategies conference in San Jose, and the Security Research Associates Summer Technology Conference in San Francisco, today. The new LookSmart corporate identity can be seen in the SES Exhibit Hall at booth number 609.

“It is great to see LookSmart’s brand identity reflect the great work the company’s employees have been doing in growing our business in search advertising networks,” said West. “We have emerged as an essential complement to web publishers and search advertisers who seek to go beyond the major search engines to monetize their traffic and extend their advertising reach cost-effectively,” West added.

About LookSmart

LookSmart provides premium and performance advertising solutions for advertisers and publishers. LookSmart offers advertisers targeted pay-per-click (PPC) search and contextual advertising via its Advertiser Networks; and licenses its white label AdCenter technology to top publishers and networks. LookSmart is based in San Francisco, California. For more information, visit www.LookSmart.com or call 415-348-7500.

“Panraven’s StoryAds solution represents a new, dynamic media type that has already demonstrated exceptional user engagement in the form of impressive click-through and pass-along rates,” said Cecyl Hobbs, CFO of Panraven. “Burst’s 12 years of experience working directly with publishers and advertisers affords them a unique understanding of the needs of this marketplace. We chose to work exclusively with Burst Media as our launch partner to bring the powerful StoryAds creative unit to a huge network of advertisers and independent web publishers.”

With highly interactive capabilities, Panraven’s StoryAds offers versatile solutions for advertisers to communicate their message to consumers. This new rich media unit offers robust, easy-to-use tools and template designs to help advertisers build their own StoryAds with existing creative assets. Additionally, Panraven’s StoryAds can be shared by consumers via email, Facebook and MySpace pages, or blog posts. StoryAds also allow for full user interaction including data entry, testimonials, contests, sweepstakes submission, and more.

As a partner to Panraven, Burst Network can distribute an advertiser’s StoryAds across the more than 4,600 high quality independent websites in its fully transparent online ad network. Advertisers utilizing Panraven’s rich media technology will be able to employ Burst Network’s robust targeting, optimization, tracking and reporting capabilities. StoryAds exemplifies Burst’s commitment to expand the creative options available to advertisers from an ad network. Creative solutions available on Burst Network include rich media, mobile, video and other “out-of-the-box” interactive ad units.
About Panraven

Panraven offers an exciting and powerful new way for people to capture, share and treasure their memories and passions. The multimedia service allows people to chronicle and communicate their life experiences through vibrant, expressive stories that can be viewed and shared online and printed in high-quality professionally bound books. Founded in 2005 and based in Cambridge, Massachusetts, Panraven is privately held. For more information, visit www.panraven.com.
About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

Jonathan Baron joins Vibrant as the new Vice President of International Sales where he will lead pan-European sales as well as new territories including Russia, Eastern Europe and Asia. Before coming to Vibrant, Baron served as Microsoft Advertising’s Asia Regional Sales Director and then led the Multinational Sales force for the U.S., EMEA and Asia. Prior to that, he headed pan -regional sales in Asia for MSN. Jonathan got his start in the publishing business at United News Media, EMAP and IPC.

Naomi Ferguson brings extensive knowledge and experience to Vibrant as Head of Technology Client Sales. Previously, Naomi managed the technology, telecoms and gambling categories at AOL. Prior to that, Naomi worked at the Financial Times where she was Group Head of Technology Client Sales.

Carl Jordan comes to Vibrant as Director of Publisher Solutions Europe. He will lead the relationship with publishers and extend Vibrant’s reach by solidifying its position as the partner of choice for publishers across Europe. Carl comes from Google where he was responsible for providing discovery, monetisation and commerce solutions to media and publishers within the EMEA region. The portfolio of products included Google Websearch, Adwords, News, Maps, AdSense and Checkout. Before that, Carl was Head of Agency Sales UK for Yahoo Search Marketing (formerly Overture) and prior to that he was the Agency Sales Manager for Emap Metro Online.

Sheila Williams, Vibrant’s new Publisher Solutions Director UK, comes from Associated Northcliffe Digital where she served as Head of Digital Partnerships. Sheila has worked in publishing for over 14 years, most of that online. Her broad experience includes selling display advertising on some of EMAP’s leading consumer magazines, agency sales across The Times and Sunday Times, sponsorship and promotions across IPC brands.

Says Craig Gooding, Vibrant COO and Co-founder, “We have nearly doubled our staff in London over the last six months in order to grow our existing European businesses and break into new markets in Russia, Eastern Europe and Asia. These high powered hires will, on the one hand, help grow our premium publisher network to deliver significant incremental revenues for our publisher partners and, on the other hand, deepen and expand our relationships with advertisers to deliver a suite of solutions based on our proprietary contextual technology.

Other new hires in the London office include: Matt Boak as Senior Account Manager, Alex Davies as Account Manager, Emmy Lacey as Account Manager, Tom Pepper as Account Manager, Fiona Salmon as Account Director, Fola Sullivan as Account Director and Anna Tracey, who returns to head the UK Sales team.
About Vibrant Media
Headquartered in New York, Vibrant Media is a world leading video and contextual advertising network, giving marketers the opportunity to deliver highly targeted, user-initiated advertisements within the text of premium Web content. The company works closely with advertisers, agencies and Web publishers to plan, buy, deliver and optimize Vibrant In-Text Advertising campaigns across thousands of websites. Vibrant Video provides measurable brand engagement through the largest pay per click video advertising network. Reaching more than 120 million unique users per month, Vibrant Media manages more than five billion words per month for top advertisers such as Sony, Intel, New Line Cinema, Microsoft and Toyota. The company was founded in 2000 and has offices in New York, Chicago, Detroit, San Francisco, London, Paris and Hamburg, with more than 200 employees. The Company’s rapid growth has been recognized by both the Inc. 500 and Deloitte Fast 50 list for two consecutive years. For more information, visit www.vibrantmedia.com.

“Our partnership with Burst Media provides a unique opportunity that benefits advertisers, publishers, and consumers,” said Mark Miller, Managing Director of The Daily Jolt. “By partnering to create a college focused vertical advertising network, Burst Media provides an experienced national sales team that leverages the Daily Jolt’s brand equity and position in the college marketplace. This will allow publishers and advertisers to reach a broad audience and to provide targeted offers to the right people.”

In a recent Burst Media research study, college students were found to be the only demographic that spends more time online than with any other media type. The Daily Jolt College Network gives brand advertisers an easy solution for reaching these valuable college students and alumni in a single online media buy that provides comprehensive campaign management and consolidated reporting. The partnership will further cement The Daily Jolt’s position as a premier provider of content to college students, and bring the Daily Jolt brand in front of more advertisers looking to reach students across campuses nationwide.

“Working with The Daily Jolt as a partner presents a great opportunity for Burst Media and its clients,” declares Jarvis Coffin, CEO and co-founder of Burst Media. “The audience this network delivers has disposable income, an incredible influence on what’s in and what’s out, and is still developing brand loyalties. The beauty of the Daily Jolt College Network is that it brings this audience together – and will make it easy for advertisers to reach a highly valued target connected to truly great content, all in a single media buy.”

Burst’s Daily Jolt College Network is the third publisher-sponsored ad network to be launched by Burst Network in 2008, following the debut of the RealGM Sports Network and CDKitchen Cooking Network. Access to the Daily Jolt College Network is available only through Burst Network, Burst Media’s brand advertising division. This exclusive offering provides publishers in the network an expert sales team with deep advertiser relationships. Burst Media’s other branded vertical network offerings include the Burst Green Network, Burst Family Travelers Network, Burst Life Stages Network, Burst Early Adopters Network, and Burst Moms Network.

Click here to learn more about the Daily Jolt College Network or visit www.burstmedia.com/dailyjolt.asp.
About The Daily Jolt

The DailyJolt operates a national network of 200 campus-specific web sites run by a team of students on each campus. The Jolt is an authentic student voice – independent of the school’s Administration – featuring Campus Forums, Food Guide, Job Board, Love & Relationships Forums, Marketplace, Movies & Music, Ride Board, Sports, and Technology. The site’s content caters to males and females ages 18-30 that are either in college or have recently graduated. The Daily Jolt was first started by a group of college students from Amherst and Brown in 1999 and currently serves 15 million impressions to 500,000 unique visitors per month.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

PALO ALTO, Calif. – July 15, 2008 – PubMatic (www.pubmatic.com), the world’s first service that automates and optimizes ad inventory decision-making for Web publishers, today released its fourth monthly PubMatic AdPrice Index (www.pubmatic.com/adpriceindex), an industry-wide measure of online ad network pricing for publishers. For the third month in a row, the index shows very little movement in the average price of online advertising from the previous month, lending credibility to the argument that the slowness in the US economy continues to affect online ad pricing.

Key Findings:

* On average, Web site monetization decreased by less than one percent from $0.37 in May to $0.36 in June. *(Pricing data reflects net publisher monetization via ad networks and excludes ad networks’ share of ad spends as well as inventory sold directly by publishers to ad agencies or advertisers).
* By size, small size Web sites had the largest drop to $0.81 in June, down from $1.13 in May.
* By vertical, News and Gaming had significant drops, sliding $0.62 and $0.20, respectively.
* Entertainment showed the only increase jumping $0.11 from $0.29 in May to $0.40 in June.

The latest data from the AdPrice Index shows that overall online ad pricing made a less than one percent change, moving from $0.37 to $0.36, but there were a few surprises. Small size Web sites (less than 1 million page views per month) in June dropped a significant $0.32 from May, landing at an average eCPM of $0.81, down from $1.13. Medium Web sites (1 million to 100 million page views per month), however, made a moderate $0.13 jump from $0.33 in May to $0.46 in June. Large Web sites (100 million+ page views per moth) also rose, but only slightly, moving from May’s $0.21 to June’s $0.23.

The July PubMatic AdPrice Index findings also revealed that only one vertical category out of five showed any improvement in their overall eCPM – Entertainment climbed to $0.40 in June from May’s $0.29. The biggest drop in the verticals, by far, was News; it went from $1.10 in May, to less than half of that, or $0.48 in June. Gaming, which was at $1.00 from the month of May went down in June to $0.80. Social Networks, the lowest performing category already, went down another $0.05, going from $0.32 in May to $0.27 in June. The Technology vertical had little movement, but it was still down; in May its average eCPM was $0.65 compared to June’s $0.63.

“The July PubMatic AdPrice Index data shows that while online ad pricing has not dropped significantly overall in the past few months, it still is not as high as it was a few months ago,” said Rajeev Goel, cofounder and general manager of PubMatic. “Online advertising is in a holding pattern like many sectors of the US economy.”

The data released today is part of a series of monthly releases of the PubMatic AdPrice Index. Showing for the first time ever net publisher monetization on inventory sold to ad networks, the PubMatic AdPrice Index provides transparency for the ad industry so that publishers, ad networks and advertisers can keep up with changes in traffic monetization and better plan for the future of their businesses.

For the complete July 2008 edition of the PubMatic AdPrice Index, please visit www.pubmatic.com/adpriceindex.
About the PubMatic AdPrice Index / Methodology

* The PubMatic AdPrice Index represents net publisher monetization via ad networks and excludes ad networks’ share of ad spends as well as inventory sold directly by publishers to ad agencies or advertisers.
* The PubMatic AdPrice Index is comprised of over 4,000 Web sites, approximately 85 percent of which are based in the US. The PubMatic AdPrice Index is prepared by leading independent statisticians and industry experts:
- Albert Madansky, Ph.D. is the H.G.B. Alexander Professor Emeritus of Business Administration at the University of Chicago Graduate School of Business, and was the recipient of the 2005 American Statistical Association Founders Award.
- Michele Madansky, Ph.D. is a media and market research consultant and former VP of Global Market Research for Yahoo!

About PubMatic
PubMatic is the world’s first service that increases Web publishers’ revenue by automating and optimizing ad serving decisions. PubMatic significantly increases ad sales revenue for more than 4,000 publishers by optimizing ad serving decisions across hundreds of ad networks and by using sophisticated algorithms to optimize the layout of text and display ads. PubMatic is a service of advertising company Komli and is venture backed by Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures. Find out more at www.pubmatic.com.

Burlington, MA-July 08, 2008- Burst Media, a leading provider of advertising representation, services and technology to independent web publishers, today announced that Reed Business Information (RBI) has renewed its contract for AdConductor, Burst’s online advertising management solution. AdConductor offers an integrated ad operations technology platform, and management services that enable web publishers and media companies to power online advertising operations. RBI has renewed with AdConductor to continue the success they have had with the growth of their online ad sales.

Reed Business Information provides a range of communication and information channels including magazines, online media, and marketing services around the globe. In 2006, RBI turned to AdConductor for a technology and service solution to manage ad operations for their various online publications. AdConductor’s well-tested and highly scalable inventory forecasting, campaign management, reporting, targeting and billing tools help Reed Business Information deliver the advertising they sell across their network of B2B web sites.

“As a business to business publisher, we had ample opportunity to expand digitally but lacked the infrastructure to manage our growing online advertising business,” said John Blanchard, Vice President of Manufacturing of Reed Business Information. “AdConductor provides us with the tools and expertise that help deliver online ads to the right place, at the right time, and maximize our yield. The AdConductor team of dedicated professionals helps us to continually refine the processes, build custom applications and reports and offer the support that our ad operations need. Partnering with AdConductor has definitely had a positive impact on our online revenue.”

The AdConductor technology serves billions of ads every month to thousands of websites, ad networks and leading publishing organizations like RBI. AdConductor’s easy to use interface, inventory forecasting, campaign optimization, campaign reporting and customer service all contributed to RBI’s decision to renew their contract. In addition RBI cited the increased efficiency, cost effectiveness and a maximized CPM yield as factors in their decision to renew their relationship with AdConductor.

“The business opportunity presented by online advertising is becoming critical to offline publishers,” said Jarvis Coffin, CEO of Burst Media. “Publishers like Reed Business Information understand the need to manage their online business with a scalable solution like AdConductor to fuel business growth. AdConductor is honored to be working with Reed Business Information to deliver top-tier technology and services to their business publications.”
About Reed Business Information

Reed Business Information (RBI), the largest business-to-business publisher in the U.S., offers business professionals in the media, manufacturing, electronics, construction and retail industries more than 80 market-leading, business-to-business publications, 55 Websites, custom publishing, directories, research and direct-marketing lists. RBI is a member of the Reed Elsevier Group plc (NYSE: RUK and ENL) – a world-leading publisher and information provider operating in the science and medical, legal, and business-to-business industry sectors. Additional information can be found at www.reedbusiness.com/us.
About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

The OMMA Awards for Online Advertising Creativity are running since 2006 and their goal is to honor the brand marketers, agencies and content providers who continue to push the potential of online advertising creative.

This year’s OMMA Awards are extended across 35 categories within three main areas:

Online Advertising Creativity Awards go to advertisers and/or agencies that demonstrate outstanding strategic and creative execution for a single client/brand.

Integrated Online Campaign Awards go to online marketing campaigns of multiple elements that show outstanding usage of online media in promotion of brands, products and services.

Web Site Excellence Awards go to Web publishers and/or web developers whose outstanding content, visual design and user interface create recurring value for users.

Are you in this year’s OMMA? Then why not brag about it?

As part of a multi-faceted campaign that crosses multiple borders, the widgets leverage Eyeblaster’s digital expertise and technology to enhance user experience and brand integration for one of the most well-known brands on the planet.

“We’re excited to launch one of the largest global video widget campaigns ever,” said Mike Cookson, content and media director at Nike EMEA. “AKQA’s creative ability, MindShare’s leading distribution strategy and Eyeblaster’s targeting technology is enabling Nike to distribute content in ever-smarter ways.”
NIKE’s new campaign uses ad-unit content distribution (ACD) to extend the reach of NIKE branded football films found on its groundbreaking NIKEFootball website. AKQA designed the NIKE widget to showcase video using well known sporting and media celebrities to deliver NIKE branded content directly from a video banner ad to social networks, homepages, blogs, etc.

“NIKE’s new campaign breaks the traditional online advertising model,” said Chris Hancock of AKQA. “We wanted to invent a way to push content out to users. Using Eyeblaster, we designed a campaign that uses advertising space on websites as a channel to distribute video from a site in conjunction with the added ability for consumers to ‘grab’ the content.”

“The widget represents fresh thinking that adds value to consumers’ experiences of the brand. It allows us to sustain a 3-way dialogue between Nike and consumers and amongst themselves, throughout the campaign and beyond, by continually refreshing our messaging and the functionality of the widget,” added Hani Mahdi, account director at MindShare WorldWide.
To maximize ad spend and add a viral aspect to the campaign, AKQA integrated seeding technology with the video widget. The seeding technology is powered by Gigya in cooperation with Eyeblaster. Users can “grab” the widget from the website they are looking at and install it on their social networking page. This opens a direct, permanent communication channel with users where NIKE can update video content at anytime.

“NIKEFootball’s new widget campaign revolutionizes the way any brand has ever used ad serving technology,” said Gal Trifon, CEO and co-founder of Eyeblaster. “Eyeblaster makes it possible to fully execute MindShare’s and AKQA’s creative strategy and we are confident that the campaign will generate great results.”

The campaign is being served and measured using Eyeblaster’s Ad Campaign Manager (ACM) platform. With ACM, AKQA and Nike can access data consolidation and manage geo targeting, dynamic content and global distribution from one platform.

You can get the widget at: http://demo.eyeblaster.com/AKQA/NIKE/NIKEFOOTBALL_Widget.html

About Eyeblaster

In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.
In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com.

Media Contact:
Jamie Fishler
Mortar
T: 415.772.9907 ext. 117
C: 727.492.5548
jamie@mortarpr.com

Palo Alto, CA – June 23, 2008 – Gigya, the leading widget and social technologies company, today announced its upcoming schedule of speaking appearances at leading social media and advertising conferences. Gigya will be one of several industry experts discussing the adoption and effectiveness of widgets and other social media marketing tools as part of a brand advertiser’s interactive strategy for reaching and engaging key online audiences.

Gigya executives will be appearing at the following events:
– OMMA Social Conference, June 23, 2008, New York City, 12:30 pm
Todd Sims, executive vice president of business & corporate development, will speak on a panel entitled “Catching On: What Makes Something Viral?”
– Ypulse National Mashup, July 14, 2008, San Francisco, 4:30 pm
Liza Hausman, vice president of marketing, will be a panelist on the topic: “Killer Apps: Which Widgets and Applications Are Hits with Younger Users?”

– Digital Hollywood: Building Blocks Conference, August 5, San Jose, 3:50 pm
Ben Pashman, vice president of sales & business development, is speaking on the
panel: “Advertising in Social Media, Mobile, Search, P2P and other Web Based Service.”

– ad:tech Chicago, August 6, 2008, Chicago, 12:00 pm
Ben Pashman is appearing on a panel discussing: “Widgets and Applications – The New Media Network.”

Advertisers are increasingly looking to widgets as an effective medium for engaging with their target audience in the places that audience is spending time online, like social networks, blogs, and start pages. Those advertisers are also turning to Gigya to ensure that their brand widget is installed and engaged with by a large and relevant audience over the weeks or months of a campaign. Gigya connects advertisers with a large audience of active widget and social media users — charging only when someone actively endorses a branded widget by choosing to install it on their profile page, blog or desktop — and provides visibility into all of the ways individuals are using and sharing that widget.

Gigya’s advertiser widget distribution network is built on the content sharing infrastructure it provides for web publishers. Gigya’s content syndication technologies are used by more than 1000 companies to make it easy for users to grab and share their widgets. Gigya’s technology is currently installing nearly half a million widgets per day, and tracking more than four billion widget impressions each month. Recently, Gigya launched Gigya Socialize, a technology that provides website owners with the tools to tap into a user’s social graph and connect it to social features like ratings, comments, content sharing, and newsfeeds to grow site traffic and engagement.

About Gigya

Gigya is the leading widget and social technologies company, serving brand advertisers, media companies, and widget developers. Gigya’s content sharing and advertising platform helps publishers and advertisers increase reach and engagement, distributing widgets to any platform and providing both user social graphs and powerful social features to any website. Gigya serves the world’s largest brands with a full-service widget advertising model covering design, development, hosting, distribution, viral promotion, tracking and optimization. Gigya’s Wildfire technology installs hundreds of thousands of widgets per day and tracks billions of impressions per month. Gigya’s partners include EyeWonder, DoubleClick, EyeBlaster, Electronic Arts, RockYou!, Webshots, Snapvine and many others. To learn more or to get started, go to: www.gigya.com.

Sydney – June 17, 2008

Tribal Fusion, the world’s largest independent online advertising network and leading site-representation company, today launches into the Australian marketplace. Through the latest ad serving and optimisation technology, Tribal Fusion delivers advertising solutions to brand and direct marketers and premium publishers by offering customised placements in contextually relevant content. With a significant number of English-speaking users in the Tribal Fusion network and an agency model comparable to North America and Europe, Australia is an ideal market into which Tribal Fusion can expand its offering.

The demand for online display advertising continues to grow as both consumers and advertisers shift from traditional to digital media. Major brand advertisers, in particular, are looking for safe, cost-effective alternatives to buying on portals and marquee sites. Consumers themselves are ever more sophisticated, demanding a more tailored and personal approach to marketing. This has presented a challenge to marketers in the delivery of the right message to the right consumer in a complex and ever expanding online world with increasing audience fragmentation – a challenge which Tribal Fusion addresses in the U.S., Canada, the U.K., India, and now in Australia.

Vicki Lyon, Director of Business Development, Tribal Fusion – Australia, said, “Tribal Fusion has built a successful independent advertising network with its innovative approach and unique technologies, addressing the needs of both online marketers and publishers. We offer site-specific and special placements, and various ways to target users anonymously such as geotargeting and behavioural targeting. Tribal Fusion delivers campaign results with the transparency and quality of sites that advertisers have come to expect.”

To maintain the quality of sites in its network, Tribal Fusion accepts and partners with only six percent of the online publishers who apply. Lyon continued, “Our revenue-share model operates in the best interests of publishers, delivering them multiple ways to monetise content through revenue sharing, free ad serving, and quality advertisers and advertising.”

In Australia, Tribal Fusion has already run successful pilot programs with clients including Microsoft, whose online campaigns are managed by Andrew Davis, Digital Account Manager, Universal McCann – Australia. Davis commented, “Working with Tribal Fusion we have been able to deliver effective online media in a very cost-efficient model for our clients. These are key criteria. We have found Tribal Fusion to be helpful and creative, and their briefs are always developed to offer value to our clients.”.

Dilip DaSilva, Founder & Chief Executive Officer of Exponential Interactive, Inc., the parent company of Tribal Fusion, stated, “Tribal Fusion has enjoyed six years of profitable growth, and international expansion is a key strategy to our continuing success. Australia is an exciting market for Tribal Fusion as we see the strong growth in the online sector teamed with a healthy agency culture. Our existing user base of English speaking consumers makes Tribal Fusion a natural fit for both Australian publishers and digital marketers.”

“With the explosion in online media content and advertising, we wanted to ensure that our high-quality advertisers and publishers have access to a broad range of tools to reach their target audiences and increase their revenue potential. Tribal Fusion offers the most robust, dynamic, scalable solutions that leverage our proprietary technology,” DaSilva added.

Tribal Fusion represents over 1500 web publishers worldwide and works with 38 of the top 50 online advertisers including brands such as Microsoft, AT&T, Hewlett-Packard and Sony. Tribal Fusion offers advertisers site-specific and special placements, behavioural targeting, profile targeting, geotargeting, and daypart advertising and tandem ads.

About Tribal Fusion

Tribal Fusion® is the leading site representation company serving over 30 billion monthly impressions to more than 230 million unique users worldwide every month. The company partners with top quality web publishers to provide brand advertisers with targeted ad placements. Offering site-specific, channel-wide, run-of-network ads as well as behavioural and contextual placements, Tribal Fusion delivers results through expert advice and intelligent technology. Tribal Fusion® is owned by Exponential Interactive, Inc.™ – a technology-driven media services company that delivers innovative products and services to meet the demands of advertisers and publishers. Additional information is available at http://www.tribalfusion.com and http://www.exponential.com.