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AdMeld Releases FireMeld, The First Web Browser Extension for Ad Operations Professionals
New Tool Enables Web Publishers to Control Network Ad Units Without Leaving Their Websites New York, NY – March 10, 2009 – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, today announced the release of FireMeld, the first web browser extension built exclusively for ad operations professionals. FireMeld integrates seamlessly with AdMeld’s [...]
24/7 Real Media Introduces Open AdStream Contract Management Powered by FIVIA
Fully-integrated, End-to-End Solution Simplifies Contract Management for Web publishers NEW YORK – 24/7 Real Media, Inc., the leading global digital marketing company, introduced Open AdStream® with fully integrated end-to–end contract management functionality powered by FIVIA. This functionality will integrate seamlessly with Open AdStream to offer publishers around the world a powerful all-in-one ad management solution. [...]
Burst Media Study Reveals That 80% of Web Users Are Concerned about Privacy Online
BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, released the results from a survey it conducted about online privacy. The survey was administered to over 4,000 web users with the purpose of better understanding how privacy impacts a web user’s Internet experience, as well [...]
IAB Launches Task Forces to Tackle Data Ownership and Contracts for Interactive Advertising Sales
Takes On Two of Interactive Industry’s Biggest Issues ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) announced that it has launched task forces comprised of industry leaders to address two of the biggest issues facing the interactive advertising industry—data ownership and media contracts between buyers and sellers of interactive advertising. These task forces represent a [...]
Ads Come Alive as Advertisers Boost Relevancy for Higher ROI
Eyeblaster Tool Makes Adverts Easily Adaptive at Any Time NEW YORK – Eyeblaster announced Smart Versioning, an intuitive tool that empowers media and creative professionals to easily enhance relevancy, optimize creative, localize global campaigns and cut production costs through automating ad variations and dynamic updates. Available now, Smart Versioning enables marketers to easily update ads [...]
Burst Media Appoints Jim Garrity to Board of Directors
Former Wachovia CMO Brings Extensive Marketing and Brand Experience to Board BURLINGTON, Mass. – Burst Media, a leading provider of advertising representation, services and technology to independent Web Publishers, announced the appointment of Jim Garrity to the company’s Board of Directors. Garrity, who retired from his most recent position as the Chief Marketing Officer (CMO) [...]
Tremor Media Selects ADTECH for Ad Serving Solutions
NEW YORK – ADTECH announced that it will provide ad serving for Tremor Media, http://www.tremormedia.com, the leading online video advertising network, and provider of the Acudeo Video Monetization Platform. ADTECH, http://www.adtechus.com, a leading provider of ad serving technology, is an independently operated unit within AOL’s Platform-A digital advertising business, http://www.platform-a.com. Tremor Media’s Acudeo technology is [...]
Public Relations Global Network (PRGN) Member Coast Communications Signs ADTECH as New Client
Resumé Magazine Names Coast Communications Sweden’s Best Public Relations Agency STOCKHOLM, Sweden – Leading Swedish trade magazine Resumé has named Public Relations Global Network (PRGN) member Coast Communications Sweden’s Best Public Relations Agency this year. The award tops off a great year for Coast Communications, which recently signed ADTECH, a Frankfurt-based global leader in digital [...]
Burst Media Partners with RedOrbit.com to Launch Branded Vertical Advertising Network
Unique Opportunity for Web Marketers to Reach 22 Million Influential Science & Technology Enthusiasts Burlington, MA – January 13, 2009 – Burst Media (www.BurstMedia.com), a leading provider of online advertising services, today announced a partnership with redOrbit.com to launch a branded vertical advertising network targeting an audience interested in science, space, technology and health news. [...]
The Arts Ad Network Selects adConductor to Power New Vertical Ad Network
Technology Serves as Operating Platform for the World’s Premier Ad Network for Fine and Performing Arts Web Sites BURLINGTON, Mass. – Burst Media, a leading provider of online advertising services, announced the signing of The Arts Ad Network as a new client of its adConductor ad management technology and services. The Arts Ad Network has [...]
Slow Ads Costing Your Website Millions in Ad Revenue?
the Rubicon Project’s Ad Speed Monitoring Technology Proactively Protects Publishers from Slow Ads from Ad Networks LOS ANGELES – Ask a Web publisher about the major challenges of working with ad networks and you’ll undoubtedly hear about “slow ad serving speeds.” the Rubicon Project, an advertising technology company focused on global Ad Network Optimization, created [...]
Burst Media Study Reveals the Perils of Ad Clutter
More than 75% of Respondents Pay less Attention to Ads on “Cluttered Sites” BURLINGTON, Mass. – Burst Media (www.BurstMedia.com) released the results from a survey on the topic of ad clutter. The survey was administered to over 4,000 web users with the purpose of better understanding how ad clutter impacts a web users’ Internet experience, [...]
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