New Tool Enables Web Publishers to Control Network Ad Units Without Leaving Their Websites

New York, NY – March 10, 2009 – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, today announced the release of FireMeld, the first web browser extension built exclusively for ad operations professionals. FireMeld integrates seamlessly with AdMeld’s ad network optimization technology to give publishers a new level of transparency and control over their discretionary ad inventory. The announcement was made today at the AdMonsters Publisher Forum in New Orleans.

FireMeld helps publishers identify the source of every network ad on their sites, including those ads that may cause channel conflict, are slow to load, inappropriate, or blank. Before FireMeld, diagnosing these kinds of problems required publishers to search through web page source code, a manual and painstaking process. FireMeld solves this problem by overlaying critical information about each ad directly on the publisher’s site and enabling ad ops personnel to turn off the offending ad or send an alert to AdMeld’s support team to take the appropriate action.
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Fully-integrated, End-to-End Solution Simplifies Contract Management for Web publishers

NEW YORK – 24/7 Real Media, Inc., the leading global digital marketing company, introduced Open AdStream® with fully integrated end-to–end contract management functionality powered by FIVIA. This functionality will integrate seamlessly with Open AdStream to offer publishers around the world a powerful all-in-one ad management solution.

Open AdStream streamlines the advertising management process while the addition of contract management automates workflow for publishers every step of the way, from sales to billing. With the added efficiency, Web publishers can now maximize resources and consolidate advertising management, ultimately increasing revenue and decreasing costs.
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BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, released the results from a survey it conducted about online privacy. The survey was administered to over 4,000 web users with the purpose of better understanding how privacy impacts a web user’s Internet experience, as well as its impact on advertisers. In addition to finding that privacy is a significant concern amongst web users, the survey also revealed that concern increases with the age of the respondent.

The vast majority (80.1%) of web surfers indicated concern about the privacy of their personal information such as age, gender, income and web surfing habits. Concern about privacy is prevalent among all age segments, and increased with the respondent’s age from 67.3% among respondents 18-24 years to 85.7% of respondents 55 years and older.
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Takes On Two of Interactive Industry’s Biggest Issues

ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) announced that it has launched task forces comprised of industry leaders to address two of the biggest issues facing the interactive advertising industry—data ownership and media contracts between buyers and sellers of interactive advertising. These task forces represent a cross section of interactive industry stakeholders from web publishers, portals, search engines and networks and exchanges. Their objective is to find answers to the issues of data ownership and to create a model contract that includes commonly used terms and conditions (Ts&Cs) that are mutually beneficial solutions for publishers, agencies and marketers, thereby improving relationships between the three groups, fostering business growth and facilitating industry partnerships. The announcement was made at the IAB’s Annual Leadership Meeting, Ecosystem 2.0: Brands Battle Back, in Orlando, Florida.

“Our industry is absolutely committed to marshalling interactive media leadership to move forward on these important fronts,” said Randall Rothenberg, President & CEO of the IAB. “We recognize that our members have truly revolutionized marketing with their products and services, and they are the ones who will be most adept at driving the change needed for resolution.”
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Eyeblaster Tool Makes Adverts Easily Adaptive at Any Time

NEW YORK – Eyeblaster announced Smart Versioning, an intuitive tool that empowers media and creative professionals to easily enhance relevancy, optimize creative, localize global campaigns and cut production costs through automating ad variations and dynamic updates. Available now, Smart Versioning enables marketers to easily update ads live, without the need for complex change procedures.

With Smart Versioning, any aspect of new or existing ads can be easily modified, including images, text, video assets, sounds, fonts and languages. Advertisers and agencies can positively impact ROI of direct response campaigns by creating ad versions that improve performance with better optimization.
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Former Wachovia CMO Brings Extensive Marketing and Brand Experience to Board

BURLINGTON, Mass. – Burst Media, a leading provider of advertising representation, services and technology to independent Web Publishers, announced the appointment of Jim Garrity to the company’s Board of Directors. Garrity, who retired from his most recent position as the Chief Marketing Officer (CMO) of Wachovia Corporation in July of 2007, will provide strategic leadership and support for Burst’s global business objectives.

“Jim Garrity has a longstanding reputation as a dynamic leader who has played a key role in elevating the brands of Fortune 50 companies,” said Jarvis Coffin, president and chief executive officer for Burst Media. “His vast experience and proven success in marketing both services and technology will be a tremendous asset to Burst.”
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NEW YORK – ADTECH announced that it will provide ad serving for Tremor Media, http://www.tremormedia.com, the leading online video advertising network, and provider of the Acudeo Video Monetization Platform. ADTECH, http://www.adtechus.com, a leading provider of ad serving technology, is an independently operated unit within AOL’s Platform-A digital advertising business, http://www.platform-a.com.

Tremor Media’s Acudeo technology is a patent-pending video solution that provides publishers and advertisers with a platform to monetize streaming video and maximize ROI. Rather than build an ad server in-house, Tremor has elected to leverage ADTECH’s best of breed solution for campaign scheduling and delivery, and has integrated ADTECH with Acudeo. ADTECH’s ad serving solution will facilitate the delivery of Tremor’s proprietary video formats across the Tremor network which reaches more than 135 million unique visitors – more than 70% of the U.S. Internet audience – across 1,400 publisher sites each month. This vast audience can also be segmented through Tremor Media’s behavioral, contextual, geographical and bandwidth targeting.
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Resumé Magazine Names Coast Communications Sweden’s Best Public Relations Agency

STOCKHOLM, Sweden – Leading Swedish trade magazine Resumé has named Public Relations Global Network (PRGN) member Coast Communications Sweden’s Best Public Relations Agency this year. The award tops off a great year for Coast Communications, which recently signed ADTECH, a Frankfurt-based global leader in digital marketing.

Coast Communications specializes in public relations, investor relations, crisis communication and public affairs. In 2007, Coast was ranked sixth in the “Agency of the Year” category by Resumé, and in 2005, was ranked third in Sweden’s Best Agency survey in the “Best Newcomer” category for PR companies with earnings of up to MSEK 10.
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