LG Surfaces’ marketing program to assist their Dealer / Remodeler network is being improved to better meet the needs of the industry. Utilizing technology to automate the sales and marketing process, LG Surfaces’ partners will be able to enhance the brand and sales experience for the Dealer / Remodeler as well as the consumer. “Adplex offers a unique end to end solution that is really going to make what at one time seemed a daunting task become a reality,” stated Director of Residential Marketing, John Pinsoneault of LG Surfaces. “We’ll be able to truly partner with our dealer network, from the smallest to the largest nationwide, by generating, providing and managing leads and then giving them the ability to generate corporate approved, personalized, LG Surfaces’ branded marketing material on the fly.”

“We’re excited about being selected by LG Surfaces to provide some of our core suite of services,” said Adplex CEO, Ed Raine. “It’s an exciting opportunity to demonstrate how a multi-dimensional approach can not only drive consumer demand to specific sales channels but also build brand equity and loyalty for the manufacturer at the same time.”

About LG Surfaces: A subsidiary brand of the global LG powerhouse that offers innovative and quality products, LG Surfaces enables people to enhance their lives through high-quality surfacing materials that create enjoyable spaces. LG Surfaces offers a wide variety of Solid Surface, Stone, and Eco products that give you the creative freedom to transform ordinary spaces into attractive and functional spaces. Because LG Surfaces are low-maintenance countertops that are easy to care for, durable, and don’t harbor bacteria or mold, people everywhere can enjoy a smart and stylish upgrade to any home or commercial space. All LG Surfaces are backed by a 15-year warranty through an extensive service network in North America. For more information on LG Surfaces, please visit www.lgsurfaces.com or call (866) 544-6227.

About Adplex: Adplex is a leading provider of strategic marketing solutions, specializing in customer retention and acquisition through the use of relevant marketing programs and services. Services include strategic marketing consulting, predictive modeling, database and loyalty technology, email design and deployment, web design, and direct mail production. With over 28 years of proven history, Adplex has successfully provided these solutions to leading Fortune 500 organizations and beyond. To find out more Adplex please visit www.adplex.com or call (281) 821-5522 ext. 201.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5905475&lang=en

Owing to the international success of its role-playing game DOFUS now has 10 million members worldwide. The French headquartered Ankama group, with over 300 employees worldwide, recognized its need to improve its download and response times on its online gaming websites in order to provide demanding gamers an excellent user experience.

Ankama’s main goal was to manage the dramatic spikes in website traffic that could occur whenever the company pushes out a DOFUS update. To handle these recurring load increases, Ankama sought a reliable partner who could meet this challenge successfully and thus, ensure the online distribution of its updates with the best possible quality and price ratio.

Akamai, a benchmark partner of top gaming publishers, recommended its Electronic Software Delivery solution, which allows all types of software to be delivered with optimum performance, making it easier for users to download online games from the Ankama website.

“After an initial one-month testing phase, Akamai’s download solution performed very well and accomplished its main goal – that was to handle massive traffic spikes for Ankama website and sometimes even exceeding 24 Gbps,” said Jerome Renoux, Major Account Executive of Digital Media at Akamai. “Our content routing capabilities combined with our strong commitment to service quality were also key factors that set us apart from our competitors. The performance was immediately reflected in the sharp rise in the number of game subscriptions recorded on Ankama’s DOFUS game website after implementing the Akamai’s solutions.”

After this conclusive trial period, Akamai subsequently recommended the Dynamic Site Accelerator solution, a unique service that accelerates the speed, scope and performance of websites featuring the richest interactive content. Akamai currently delivers 10-20% of all Internet traffic worldwide and has the largest web content delivery and acceleration platform, with more than 40,000 servers connected to 900 networks in 70 countries. The Akamai solutions mean that Ankama does not have to deploy its own global download platform or worry about possibly overloading its own platform when releasing new patches, upgrades and demos.

“We spent several months looking for a service provider to ensure optimal bandwidth quality for both normal everyday web traffic and dramatic load increases. Akamai was the only provider that was able to come up with an effective solution to this twofold issue. Since partnering with Akamai, our technical teams have been able to breathe more easily,” commented Thomas Bahon, Ankama’s Director of Products.

Bahon added, “The solutions deployed by Akamai live up to their promises and provide the quality of service that we want to offer our global gamers on a daily basis so that we can keep expanding internationally and secure our position as leader of France’s online gaming market. We needed a partner that could truly support us in achieving our ambitions. In addition to increasing the ease of installing download solutions for our users and the fact that Akamai now takes care of all our storage needs, we have observed a marked increase in the number of hits on our websites from online gamers and visitors ever since we set up this platform.”

About the ANKAMA Group
Founded by Anthony Roux, Camille Chafer, and Emmanuel Darras in Roubaix, France in 2001, ANKAMA is an independent group which produces digital creations and employs over 300 people. The international success of the group’s MMORPG DOFUS, with more than 10 million players, enabled ANKAMA to branch out into several related industries: online games, publishing, animations, web design, press, mobile phone services, video games for next gen’ consoles. ANKAMA is also currently developing Wakfu, a crossmedia project including animated series/video game/card games and comic books. Find out more on our official website: www.ankama-group.com

DOFUS
Treading a lush path between video game and animated cartoon, DOFUS brings a whole new dimension to online Massively Multiplayer Online Role-Playing Games. With its manga-inspired graphics, gripping tactical game play and wild humor, DOFUS has created a unique style of its own for other MMORPGs to follow and currently boasts 10 million players worldwide. Find out more on the official website: www.dofus.com.

The Akamai Difference
Akamai® provides market-leading managed services for powering rich media, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai’s services have been adopted by the world’s most recognized brands across diverse industries. The alternative to centralized Web infrastructure, Akamai’s global network of tens of thousands of distributed servers provides the scale, reliability, insight and performance for businesses to succeed online. Akamai has transformed the Internet into a more viable place to inform, entertain, interact, and collaborate. To experience The Akamai Difference, visit www.akamai.com.

LONDON – Despite the tough economic outlook, Strange foresees growth in digital marketing in 2009. This is because its many solutions and advantages will be highlighted as marketing budgets become more constrained.

The report, Online Marketing Trends in 2009 identifies 16 key trends. It is available free of charge on: www.strangecorp.com/news/view/online-marketing-trends-in-2009.

Some trends are attributed to the economic downturn, while others, such as the need for great creative, remain constant. Advances in technology and developments in web browsing are behind the greatest number of trends.

The economic climate is likely to affect consumer behaviour and the need for advertisers to improve ROI (return on investment). There will therefore be a greater emphasis on qualitative analytics and conversion optimisation, according to Strange’s report.

And as more advertisers look to digital, Strange believes that keyword inflation will most likely continue at a high level, and foresees more negotiating over CPA (cost per action/acquisition) advertising. Key areas for expansion will be mobile advertising, local search/localised services and social media.

Online Marketing Trends in 2009 also points to developments in web browsing, through the use of Internet Explorer 8 and netbooks that will affect advertisers and web designers, respectively. Web design will also be impacted by potential changes to the Google algorithm and the growing importance of UGC (user generated content).

“2009 is going to be an interesting year” said Paul Honey Managing Director of Strange. “But recognising trends is only half the story – our role is to help businesses thrive in a changing environment.”

Strange is a creative digital marketing agency founded in 1999. Please visit www.strangecorp.com for more details.

‘For four years we have operated as a single agency with integrated capabilities in the global marketplace, and we don’t need two names anymore,’ Razorfish CEO Clark Kokich said. ‘Although both Avenue A and Razorfish are excellent choices as standalone brands, the Razorfish name enjoys stronger brand equity around the world.’

The Avenue A | Razorfish name was the result of a 2004 merger between Avenue A, one of the first companies to plan and buy digital media, and Razorfish, one of the first companies to counsel clients on digital marketing strategy, creative, and web design.

‘As pioneers in the 1990s, Avenue A and Razorfish were each known for helping clients enter the digital age. Both brands represented innovation and speed to market, and they still do so today,’ Kokich said. ‘Nevertheless, we are making it easier to do business with us by using a single name–Razorfish.’

Since the merger, the company has grown from 800 people in 11 U.S. offices to more than 2,200 people in 20 offices across the United States, Australia, China, France, Germany, Japan and the United Kingdom. Razorfish is one of the largest interactive marketing companies in the world, and also one of the largest buyers of digital advertising space and paid search.

‘Today, a global network of Razorfish professionals, from New York to Beijing, helps our clients build stronger brands for the digital world, whether we’re launching a media campaign for Best Buy, designing websites for the likes of The Financial Times, Hindustan Times and The New York Times, or helping Levi’s use social media to engage brand advocates,’ Chief Strategy Officer Jeff Lanctot said.

The agency’s offices are adopting the Razorfish name as follows (effective immediately unless otherwise noted):

All U.S. offices use the Razorfish brand name.
Amnesia Group in Australia is Amnesia Razorfish.
Avenue A | Razorfish London will become Razorfish London early next year.
Dentsu | Avenue A | Razorfish in Japan will become Dentsu Razorfish early next year.
Duke in France is Duke, a Razorfish company.
e-Crusade in greater China (Beijing, Shanghai and Hong Kong) will become Razorfish early next year.
Neue Digitale in Germany is Neue Digitale/Razorfish.

Additionally, Razorfish has launched a new all-Flash website, www.razorfish.com, with abundant content for everyone–from job seekers, journalists and peers, to clients and prospects.

The site embodies the core attributes of global, social, simple and experimental – providing easy access to:
A visually-rich portfolio of 45 case studies categorized by industry
Razorfish special reports, including the DOR, in PDF & audio format
50 white papers (‘Insights’) filtered by topic
Client summit video highlights
Links to company blogs & newsletters, as well as the company’s Facebook page
Landing pages for each service offering with helpful links
Careers Center
Partners form to qualify publishers & vendors
Events calendar

About Razorfish
Razorfish, formerly Avenue A | Razorfish, is one of the largest interactive marketing and technology companies in the world, and also one of the largest buyers of digital advertising space. With a demonstrated commitment to innovation, Razorfish counsels its clients on how to leverage digital channels such as the Web, mobile devices, in-store technologies and other emerging media to engage people, build brand loyalty and provide excellent customer service. The company is increasingly advising marketers on Social Influence Marketing, its approach for employing social media and social influencers to achieve the marketing and business needs of an organization. Its award-winning client teams provide solutions through their strategic counsel, digital advertising and content creation, media buying, analytics, technology and user experience. Razorfish has offices in markets across the United States, and in Australia, China, France, Germany, Japan and the United Kingdom. Clients include Carnival Cruise Lines, Coors Brewing Company, Levi’s, McDonald’s and Starwood Hotels. Visit www.razorfish.com for more information.

Sapient topped the agency rankings for the second year running. The ranking recognizes the series of award-winning campaigns completed by Sapient this year for major UK brands. These include the development of a new digital brand for BSkyB and a searchable archive of all Times Online content published since 1785.

“We are committed to building the most formidable, well respected digital agency in the world,” said Sapient Chief Creative Officer Gaston Legorburu. “Our second consecutive #1 ranking from New Media Age further validates our tremendous progress, as well as the importance of the European market to our strategy. We are thrilled to receive this award from a trusted publication like New Media Age.”

Nigel Vaz, vice president responsible for Sapient Interactive in Europe, said: “Our people’s commitment to client success has caused our brand reputation to continue to grow in the UK market, as shown by this ranking. We have a winning combination in our ability to create compelling and measurable digital brand experiences focused on our clients’ business objectives, our understanding of consumer behavior across multiple channels and our strong technology heritage. The New Media Age recognition proves this. As Sapient moves forward, we will continue to invest in top talent in order to deliver work that is respected by our clients and industry peers.”

About Sapient

Sapient, a global services firm, operates two groups—Sapient Interactive and Sapient Consulting—that help clients compete, evolve and grow in an increasingly complex marketplace. Sapient Interactive provides brand and marketing strategy, award-winning creative work, web design and development and emerging media expertise. Sapient Consulting provides business and IT strategy, process and systems design, package implementation and custom development, as well as outsourcing services such as testing, maintenance and support.

Sapient’s passion for client success—evidenced by its ability to foster collaboration, drive innovation and solve challenging problems—is the subject of case studies on leadership and organizational behavior used by MBA students at both Harvard and Yale. Leading clients, including BP, Essent Energie, Hilton International, Janus, Sony Electronics and Verizon, rely on the company’s unique approach to drive growth and market momentum. Headquartered in Boston, Sapient operates across North America, Europe and India. For more information, please visit www.sapient.com.

NEW YORK – As businesses face turbulent economic times, they are under immense pressure to justify advertising dollars. With upwards of 10 percent of US ad dollars being spent online, marketers are relentlessly focused on making the most of those investments. Search Engine Strategies’ (SES) highly regarded search engine marketing (SEM) training keeps marketing professionals in tune with the latest developments in the search industry.

Next up in the training series is New York’s SES Search Engine Marketing Training Workshop, slated for October 14. The in-depth training session is conducted in a small class setting, allowing the instructor to be readily accessible for informal one-on-one or small group discussions. Attendees are encouraged to bring their laptops to gain advice and insights on their own websites.

Led by Howard Kaplan of Future Now, Inc., this workshop will demonstrate the skills essential for building a user-friendly, search-friendly, and persuasive site that converts visitors into buyers. Attendees will gain practical knowledge and hands-on exposure to become top performers in the field. This call- to-action workshop will give participants a keen understanding of web analytics, web design, usability, social media, information architecture, and search engine optimization.

“Consultants, site designers, website owners, or in-house marketing professionals will leave this intensive workshop with the tools to achieve dramatic results online,” said Matt McGowan, Global VP of Marketing for Search Engine Strategies, ClickZ.com and SearchEngineWatch.com, properties of Incisive Media. “Attendees tell us this forum is an ideal way to learn the most pertinent skills as they need for making their online presence pay off.”

Location: Helen Mills Theater
137-139 W 26th St
New York, NY 10001
Date: Tuesday, October 14, 2008

Training Cost: Full day, including lunch – $1,345

For additional information on the training and on the upcoming SES Chicago, please visit www.searchenginestrategies.com.

About Incisive Interactive Marketing LLC — A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company’s activities are currently built around ten core industry sectors – mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels–in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

Presenters:
Mark Cenicola
Before founding Cenicola-Helvin Enterprises in 1999, Mark worked as a Network Engineer (Certified Novell Engineer) for the City of North Las Vegas responsible for helping with the design, layout and maintenance of a new multi-million dollar computer network. Mark was a shareware computer software author with titles written for both the Macintosh and PC which have been featured in magazines and CD-ROMs across the globe in places like Japan, France, and the US.

Jeff Helvin
Prior to co-founding Cenicola-Helvin Enterprises, Jeff held mid-level management positions at nationwide retailer, Williams-Sonoma, with emphasis in customer service and employee management. He began a rigorous self-motivated study program in HTML, web design, and client side application development. He has honed his skills in advanced HTML, DHTML, JavaScript, and Graphic Design.

David LeGrand
David LeGrand of Fennemore Craig, a full service law firm with more than 190 attorneys, has represented a variety of corporate and individual clients during his twenty-five year career, generally as outside general counsel or securities counsel. His practice has included advising private and public companies on formation, operational, tax and securities matters.

Ray Harris
Ray Harris of Fennemore Craig practices in the area of commercial litigation, including trade secret, trademark, trade dress, computer software copyright, and other intellectual property protection matters.

Date: September 18, 2008

Time: 7:00am to 10:00am

Location:
Las Vegas Chamber of Commerce
6671 S. Las Vegas Blvd. Suite 300
Las Vegas, NV 89119
Inside Town Square

Cost:
$25/person before September 12; $30 thereafter

Sponsors:
The CEO-CFO Group
Business Wire

For more information and to register for this Las Vegas Business Seminar, visit the BannerView.com Web site at http://www.bannerview.com/seminar/

About Cenicola-Helvin Enterprises — http://www.Cenicola-Helvin.com & http://www.BannerView.com

Cenicola-Helvin Enterprises is an Internet information resource company publishing a variety of Web sites ranging from Internet communities to classified advertising and provides e-business solutions under its BannerView.com brand. E-business solutions range from Web site development, e-mail marketing software, e-commerce systems, custom online database solutions to Web site hosting & maintenance.