HOUSTON – Adplex announced that it has been selected by LG Surfaces to provide a set of technology tools to help LG Surfaces’ Dealer / Remodeler network promote and sell the LG Surfaces line of counter tops. The technology tools are to be complimented by a consumer direct marketing campaign used to drive consumers into the dealers’ showrooms.

LG Surfaces’ marketing program to assist their Dealer / Remodeler network is being improved to better meet the needs of the industry. Utilizing technology to automate the sales and marketing process, LG Surfaces’ partners will be able to enhance the brand and sales experience for the Dealer / Remodeler as well as the consumer. “Adplex offers a unique end to end solution that is really going to make what at one time seemed a daunting task become a reality,” stated Director of Residential Marketing, John Pinsoneault of LG Surfaces. “We’ll be able to truly partner with our dealer network, from the smallest to the largest nationwide, by generating, providing and managing leads and then giving them the ability to generate corporate approved, personalized, LG Surfaces’ branded marketing material on the fly.”
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PARIS – November 18, 2008 – Akamai Technologies Limited, a subsidiary of Akamai Technologies, Inc. (NASDAQ: AKAM), the global leader in powering rich media, dynamic transactions and enterprise applications online, today announced that Ankama, the developer of the massive multiplayer online role-playing game DOFUS, has chosen Akamai’s Electronic Software Delivery and Dynamic Site Accelerator solutions to handle the surge of gamers flocking to its online games and websites, and to address the traffic spikes following the release of updates on the DOFUS website.

Owing to the international success of its role-playing game DOFUS now has 10 million members worldwide. The French headquartered Ankama group, with over 300 employees worldwide, recognized its need to improve its download and response times on its online gaming websites in order to provide demanding gamers an excellent user experience.
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Internet marketing continues to grow in importance for many marketing managers. Creative digital marketing agency Strange (www.strangecorp.com) has published a report outlining next year’s key trends in online marketing. The aim of the report is to give marketers and advertisers insights into new and continuing developments, as well as strategies to capitalise on them.

LONDON – Despite the tough economic outlook, Strange foresees growth in digital marketing in 2009. This is because its many solutions and advantages will be highlighted as marketing budgets become more constrained.

The report, Online Marketing Trends in 2009 identifies 16 key trends. It is available free of charge on: www.strangecorp.com/news/view/online-marketing-trends-in-2009.

Some trends are attributed to the economic downturn, while others, such as the need for great creative, remain constant. Advances in technology and developments in web browsing are behind the greatest number of trends.

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Avenue A | Razorfish announced today that the agency has shortened its name to Razorfish and launched its new website — www.razorfish.com.

‘For four years we have operated as a single agency with integrated capabilities in the global marketplace, and we don’t need two names anymore,’ Razorfish CEO Clark Kokich said. ‘Although both Avenue A and Razorfish are excellent choices as standalone brands, the Razorfish name enjoys stronger brand equity around the world.’

The Avenue A | Razorfish name was the result of a 2004 merger between Avenue A, one of the first companies to plan and buy digital media, and Razorfish, one of the first companies to counsel clients on digital marketing strategy, creative, and web design.
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BOSTON – Sapient (NASDAQ: SAPE) today announced that its marketing services group, Sapient Interactive, has been named the number one interactive marketing agency in the United Kingdom in an annual ranking by New Media Age, the UK’s only weekly magazine covering the business of interactive media.

Sapient topped the agency rankings for the second year running. The ranking recognizes the series of award-winning campaigns completed by Sapient this year for major UK brands. These include the development of a new digital brand for BSkyB and a searchable archive of all Times Online content published since 1785.
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SES Search Engine Marketing (SEM/SEO) Training Workshops

NEW YORK – As businesses face turbulent economic times, they are under immense pressure to justify advertising dollars. With upwards of 10 percent of US ad dollars being spent online, marketers are relentlessly focused on making the most of those investments. Search Engine Strategies’ (SES) highly regarded search engine marketing (SEM) training keeps marketing professionals in tune with the latest developments in the search industry.

Next up in the training series is New York’s SES Search Engine Marketing Training Workshop, slated for October 14. The in-depth training session is conducted in a small class setting, allowing the instructor to be readily accessible for informal one-on-one or small group discussions. Attendees are encouraged to bring their laptops to gain advice and insights on their own websites.
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LAS VEGAS – Cenicola-Helvin Enterprises, a provider of BannerView.com E-Business Solutions and Fennemore Craig, one of the Southwest’s oldest and largest law firms, have teamed up to present the Las Vegas business seminar “Establishing your Online Presence: Build It, Promote It, Maintain It, Protect It.” Attendees will learn from experienced professionals in conducting business online with discussed topics including brand awareness, Web site promotion and intellectual property issues online. Attendees will enjoy a full breakfast spread while networking and learning how to effectively compete in the digital age.

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