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Mobile Posse Pledges Double-Digit Response to Your Mobile Ads, or Your Money Back
New Sales Promotion Lets Agencies and Brands Trial Idle Screen Mobile Advertising Risk-Free MCLEAN, Va. – Mobile Posse, Inc., a leading provider of content and advertising delivery solutions for mobile, today announced the launch of an innovative sales promotion for agencies and brands looking to extend their advertising campaigns to mobile. Mobile Posse’s “Double-Digits Pledge” [...]
New Sprint Ads Tout Value, Network Superiority and Focus on the Overall Wireless Customer Experience
OVERLAND PARK, Kan. – Sprint (NYSE: S) has released a series of ads that position the company as the industry leader in value, network superiority, customer service and wireless user experience. The ads, which began running on Nov. 23, challenge Verizon and AT&T head-on and issue a call for wireless customers to “Join the Now [...]
Key Online and Internet Marketing Trends in 2009 Revealed by Strange
Internet marketing continues to grow in importance for many marketing managers. Creative digital marketing agency Strange (www.strangecorp.com) has published a report outlining next year’s key trends in online marketing. The aim of the report is to give marketers and advertisers insights into new and continuing developments, as well as strategies to capitalise on them. LONDON [...]
ValueClick Media Launches Predictive Behavioral Targeting
As expected (see my earlier article), ValueClick has officially announced the launch of their Precision BT suite, providing new opportunities for behavioral targeting. Below is the press release, issues just moments ago. WESTLAKE VILLAGE, Calif. – July 21, 2008 – ValueClick Media, a division of ValueClick, Inc. (Nasdaq:VCLK), announced the availability of its Precision BT(TM) [...]
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