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Conversion Associates Launches Conversion Action Platform (CAP)

Otilia Otlacan | September 2, 2009 | 0 Comments

Business Intelligence Firm Launches Business Optimization SaaS for SMB Market BOSTON – Conversion Associates, a business intelligence firm based in Allston, MA, announced it will launch their Conversion Action Platform (CAP). CAP combines web analytics and phone call tracking into one web-based, 24/7 platform. Designed to simplify enterprise-class tools, CAP optimizes marketing, sales, and customer [...]

ClickFox’s Chief Marketing Officer Anna Convery to Speak at SpeechTEK 2009

Otilia Otlacan | August 18, 2009 | 1 Comment

Session to Focus on Driving Business Value Through Analytics; SpeechTEK 2009 ATLANTA – ClickFox, the pioneering leader of Customer Experience Analytics (CEA) software and solutions, announced that ClickFox’s Chief Marketing Officer Anna Convery will be participating in an industry panel discussion at SpeechTEK 2009. SpeechTEK is the world’s largest speech technology conference and exhibition and [...]

Webtrends Analytics 9 Sets New Standard in Enterprise Customer Intelligence

Otilia Otlacan | August 13, 2009 | 0 Comments

New On Demand version simply, powerfully uncovers customer insight with a click-to-crunch interface, data-in/data-out API and the industry’s most powerful core analytics PORTLAND, Ore. – Webtrends, the enterprise customer intelligence company that started the web analytics industry, introduced its most significant advances in user experience and data integration in its 15+ year history.

SeeWhy Counters Website Abandonment with Conversion Academy

Otilia Otlacan | May 19, 2009 | 0 Comments

Webinar Reveals Methods for Driving Revenues with Behaviorally Targeted Remarketing ANDOVER, Mass. – Whether an organization is using Omniture, Google, Coremetrics or any other web analytics tools today, abandonment affects its site: Visitors don’t complete a process such as a shopping basket, online application or simple registration. At other websites, the conversion goal may be [...]

24/7 Real Media Introduces Open AdStream Contract Management Powered by FIVIA

Otilia Otlacan | March 11, 2009 | 0 Comments

Fully-integrated, End-to-End Solution Simplifies Contract Management for Web publishers NEW YORK – 24/7 Real Media, Inc., the leading global digital marketing company, introduced Open AdStream® with fully integrated end-to–end contract management functionality powered by FIVIA. This functionality will integrate seamlessly with Open AdStream to offer publishers around the world a powerful all-in-one ad management solution. [...]

ExactTarget Launches Test&Target Email Integration at Omniture Summit 2009

Otilia Otlacan | February 25, 2009 | 0 Comments

SALT LAKE CITY – ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces today the expansion of its Omniture integration capabilities with the launch of Live Content for Omniture, an email integration for Omniture Test&Target through Omniture Genesis. Live Content for Omniture enables marketers to increase conversions by rendering popular optimized web [...]

Search Engine Strategies London 2009 Profiles

Otilia Otlacan | February 18, 2009 | 2 Comments

LONDON – Search Engine Strategies London 2009 takes place February 17, 2009 – February 20, 2009 at the Business Design Centre in London. Business Wire is the official news wire for Search Engine Strategies London 2009. Breaking news releases, advisories, photos, and multimedia are available at Tradeshownews.com, Business Wire’s trade show, conference, and event news [...]

Marketers Harness the Power of Social Media with Lyris HQ

Otilia Otlacan | February 6, 2009 | 0 Comments

New Lyris HQ Functionality Enables Marketers to Easily Scale and Transform Email Messaging and Online Interactions into Social Networking Conversations, Intelligence and ROI OMMA Social SAN FRANCISCO – Lyris, Inc., the online marketing expert, announced social media enhancements to the Lyris HQ integrated online marketing suite. With Lyris HQ, marketers are now able to leverage [...]

WebTrends Stands Strong with NYTimes.com, Reuters, Internet Broadcasting and CCTV During Inauguration Traffic Surge

Otilia Otlacan | February 4, 2009 | 1 Comment

WebTrends keeps pace with record levels of traffic to media web sites, and continues to provide consistent and reliable information PORTLAND, Ore. – The inauguration of President Barack Obama on Tuesday caused an unprecedented number of people to visit media web sites across the globe. WebTrends, a leading provider of web analytics and online marketing [...]

Ad Ops Daily Briefs: February 3 2009

Otilia Otlacan | February 3, 2009 | 0 Comments

- Trinity Mirror to Build Online Communities Using Social Media Pluck® Corporation, a subsidiary of Demand Media and the leading provider of social media capabilities to publishers, brands and retailers, today announced that Trinity Mirror has selected Pluck’s SiteLife Suite to bolster reader interaction on its main national and regional newspaper websites, including Mirror.co.uk, DailyRecord.co.uk [...]

The University of San Francisco Prepares New Generation of Interactive Experts With First and Only Internet Marketing Certificate Program Offered 100% Online

Otilia Otlacan | January 30, 2009 | 3 Comments

New Master Certificate Program Equips Professionals and Organizations With the Tools, Tactics and Best Practices of Integrated Online Marketing TAMPA, Fla. – In today’s turbulent economy, companies require more accountability for marketing dollars than ever before – prompting a significant advertising shift from traditional media to an ever-evolving array of interactive strategies that offer immediate, [...]

As Online Ad Spending, Revenues Grow, ClickZ Presents Online Marketing Summit (OMS)

Otilia Otlacan | January 27, 2009 | 7 Comments

Interactive advertising event features all new content and online marketing certifications 2009 OMS Summit SAN DIEGO – Though most signs point to a downward economy, interactive advertising, including local search, display ads and e-mail marketing, is expected to grow from 7.4 percent of the global advertising market at the end of 2007 to 21 percent [...]