SAN DIEGO – Anametrix (http://anametrix.com), the leader in cloud-based business marketing intelligence, today announced the immediate availability of its SiteVantage™ next-generation web analytics solution. Built on the new InstaVantage™ platform by the original creators of Hitbox/HBX real-time web analytics, SiteVantage will be used by customers to meet ‘Big Data’ digital measurement demands.

SiteVantage™ offers enhanced data insights across channels and is designed to help digital marketers more effectively understand customers to subsequently increase acquisition, engagement and retention. Disrupting the legacy web analytics landscape, SiteVantage™ offers revolutionary capabilities and benefits:

Connect All Marketing Data: For more robust reporting and analytics, a core design feature enables SiteVantage™ to integrate with any online or offline data source including Point of Sale (POS), Social Media, Search Engine Marketing (SEM), Video & Audio, E-mail Campaigns, Market Research Surveys, Customer Relationship Management (CRM), and Loyalty Programs combined and relative to each other.

Customizable Dashboards for Interactive Visualizations: SiteVantage™ offers highly intuitive drag-and-drop custom report creation with unlimited segmentation in addition to industry standard web traffic reports.

100% Native Cloud Environment: Industry leading scalability to handle unlimited domains and traffic in real-time and without roll-off requires minimal SiteVantage client IT involvement.

Patent-Pending Breakthroughs: To optimize campaign results, SiteVantage™ immediately sends predictive alerts when data is trending outside established confidence intervals. Further, an exclusive bi-directional spreadsheet synching function enables users to work between SiteVantage™ and Excel seamlessly.

More for Less: By utilizing the latest technology platforms and proprietary breakthroughs, Anametrix reaps tremendous cost savings that are passed along to its clients. SiteVantage is available for organizations of all sizes to effectively measure and optimize digital efforts. Pricing is not site or user-based to ensure access to all employees that can benefit from robust reporting.

Key client feedback during SiteVantage pre-release has been extremely positive. Mike Hodges, General Manager and VP Interactive at The SanDiego Union Tribune stated, “We have been leveraging Anametrix technology for over a year to effectively support our ‘Digital First’ initiatives across multiple channels and media types. Our switch to SiteVantage™ [from Omniture] extended our capabilities beyond traditional web analytics, enabling us to better monetize engagement and loyalty while also enjoying significant cost savings.
SignOn San Diego requires cutting edge technology as San Diego’s largest print and online publisher, so we particularly appreciate the continuous innovations and custom solutions that Anametrix offers.”

“You can’t transform a decade-old brick of a cell phone into a smart phone. Likewise, you can’t add-on to web analytics technology that originated in the 90s to address current digital measurement requirements,” stated Blaise Barrelet, Anametrix Founder and CEO.
“Anametrix has leapfrogged the competition by building SiteVantage™ on a cutting-edge business analytics platform with exclusive capabilities for web traffic and touchpoint analysis.”

Web analytics veterans know Anametrix’ Blaise Barrelet as the founder of WebSideStory, which is recognized as the premier industry leader of real-time web analytics with acclaimed Hitbox and subsequent HBX product lines. WebSideStory went public in 2004, and after merging with Omniture in 2007 was acquired by Adobe Software for $1.8B in 2009.

For more information about SiteVantage, email: sales@anametrix.com or phone: (858) 558-8230.

About Anametrix, Inc.
Anametrix, Inc. is a privately funded, next-generation business analytics company whose InstaVantage™ platform utilizes proprietary connectors to seamlessly correlate data from multiple sources, both online and offline, for quick and precise decision making. A high-performance data management infrastructure handles metrics integration to offer data visualizations on customizable dashboards.
Founded in 2009 by analytics industry experts Blaise Barrelet and Anders Olsson and led by a world-class advisory board, Anametrix provides cloud-based solutions that integrate vast amounts of data from disparate sources including web analytics, social media, search engine marketing (SEM), video & audio, e-mail campaigns, market research surveys, point of sale (POS) and customer relationship management (CRM). Self-directed business insights are readily accessible across organizations, from sales staff to C-level. For more information, please visit http://anametrix.com.

INDIANAPOLIS – Global email marketing and interactive marketing provider ExactTarget released a new executive briefing, giving marketers exclusive insight from the world’s top technology providers on how integrating marketing technologies can boost customer engagement, save time and money and drive additional revenue.

Featuring advice from 10 industry experts including Microsoft, Omniture, ATG, SAP, Bazaarvoice, Razorfish and others, the briefing provides best practices on integrating email marketing and interactive marketing with other online technologies such as customer relationship management (CRM), Web analytics and ecommerce platforms.

“Marketers continue to waste time and resources managing data in multiple locations,” said Scott Roth, ExactTarget’s senior director of partner marketing and alliances. “Software integrations provide organizations a way to look at the complete picture when it comes to customer data by streamlining processes and reallocating precious time to understanding customers’ wants and needs.”

The 10 Ideas to Turn Data into Results briefing offers marketers practical tips on how to use data from all online systems to create more effective and targeted marketing campaigns. Key topics in the briefing include:

- Proven advice for increasing customer engagement with more personalized, timely and relevant marketing.
- How integrating marketing technologies allows for quicker identification of trends and opportunities.
- Why consumer adoption of social media, mobile marketing and online shopping makes systems integration more important than ever before.

“Software integration is much more than just fitting pieces of technology together,” said Sam Decker, chief marketing officer, Bazaarvoice. “It’s about creating seamless, meaningful, and impactful interactions with your customers—and generating conversations that help shoppers buy more and come back more often.”

“Integration is about bringing your marketing infrastructure together in a way that’s not in silos and separate like so many customer records today,” said Scott Rhodes, Razorfish group director of operations for global CRM/eCRM Solutions. “In order for brands to be successful and create an informed experience, marketers must have the data to enable, the technology to deliver, the processes to connect, and the intelligence to learn and evolve.”

The 10 Ideas to Turn Your Data into Results briefing is available for free download at www.ExactTarget.com/integrations.

The launch of the briefing follows the release of ExactTarget’s Facebook X-Factor report, a study of how consumers interact with brands online based on a series of focus groups, interviews and surveys conducted in March and April. The report is the fifth in the six-part Subscribers, Fans & Followers research series set for release through September designed to provide marketers exclusive insight into how U.S. consumers’ interact with organizations online.

About ExactTarget

ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s software as a service technology provides organizations a single platform to connect with customers via triggered and transactional email, integrated text messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget’s software powers permission-based multi-channel communications for thousands of organizations around the world including Expedia.com, Aurora Fashions, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit www.exacttarget.com or call 1-866-EMAILET.

CAMBRIDGE, Mass. – Yottaa, an innovative cloud computing company driven by the pursuit of a better Internet experience, unveiled its suite of free Web performance analytics tools in public beta and announced the close of a $4 million round of venture funding from General Catalyst Partners, Stata Venture Partners and CambridgeWest Ventures. The company was co-founded by Coach Wei, a pioneer in Web 2.0 and Rich Internet Application technologies and founder and chairman of Nexaweb.

As site performance becomes an increasingly important factor to boost conversion rates, influence search engine rankings and increase overall user engagement, Yottaa offers an open access and easy to use service to monitor Web site performance; identify problems such as third-party widgets, network latency or errors with DNS; and track the relationship between performance and business metrics.

“The growing importance of web performance is well documented, from the fact that Google now incorporates page load time into search engine rankings, to Mozilla’s ability to increase Firefox downloads by 15 percent, simply by decreasing load time by 2 seconds,” said Coach Wei, Yottaa’s founder and CEO. “However, it is not easy to measure user experience and it is particularly hard to quantify the business impact of performance. By innovating at the forefront of Cloud Computing, we are able to take a Search Engine approach to web performance, providing open access and easy to use solutions that allow all sites – social networks, SaaS providers, content providers, ecommerce sites, small business owners and large-scale corporate Web Sites – to achieve a better Internet experience.”

Yottaa’s first product, Yottaa Insight, is available immediately in beta and allows users to monitor, analyze and improve site performance — for free. Anybody can visit www.yottaa.com, enter a URL and learn about its performance and user experience over time, and across multiple geographies. Yottaa Insight also enables users to link their Google Analytics account to provide deeper insight into the correlation between site performance and business objectives.

“Yottaa’s free offering and open data model introduce limitless opportunities to address cloud architecture for many different audiences” said Larry Bohn of General Catalyst Partners. “In addition, the ability to work with an exceptional entrepreneur like Coach Wei and further establish Boston as a leading center for cloud computing innovation, epitomizes General Catalyst’s mission to invest in people and companies that will transform industries.”

“While there are many opportunities ‘in the cloud’, we see tremendous potential ‘on the cloud,’” added Ray Stata, Yottaa’s Chairman and a world renowned entrepreneur who co-founded Analog Devices (NYSE: ADI) in 1965. “Yottaa Insight is one of the first steps that we are taking. Look for more exciting innovations down the road.”

Yottaa Insight is available immediately in beta. See how your Web site performs at www.yottaa.com.

About Yottaa

Founded in April 2009, Yottaa is a Boston-based cloud computing company driven by the pursuit of a better Internet experience. The company aspires to empower a new generation of interactive experience by innovating at the forefront of cloud computing. Yottaa monitors, ranks and analyzes the performance of every web site and provides an open database to answer questions such as “how fast is my site?” and “why does performance matter?” For more information, visit www.yottaa.com.

INDIANAPOLIS – ExactTarget, a global provider of email marketing and interactive marketing solutions, announced a new partnership with Acceleration, the leading provider of consulting, systems integration and technology services, to deliver and optimize the interactive marketing campaigns of ExactTarget clients across Europe, the Americas, the Middle East and Asia.

Under the partnership, Acceleration’s team of experts will augment ExactTarget’s team of nearly 200 professional services consultants and network of more than 500 global interactive agencies to provide implementation, systems integration and delivery services to ExactTarget clients.

“Partnering with Acceleration provides clients in cities around the globe instant access to local experts certified in delivering unparalleled results with ExactTarget’s interactive marketing platform,” said Sameer Kazi, ExactTarget’s senior vice president of client services. “Acceleration’s deep roots in interactive marketing and expertise powering the email, mobile, social media and Web campaigns of some of the world’s top brands makes them a perfect partner to assist our clients in achieving unmatched return on their marketing investment.”

Acceleration has more than a decade of experience delivering results for clients in the digital marketing, publishing and advertising industries using email marketing, Web analytics, ad operations, paid search marketing, rich media and mobile marketing.

“This deep expertise and ability to integrate ExactTarget with other online marketing and analytics systems provides a flexible set of international resources to support the growing global demand for sophisticated, multi-system and multi-channel interactive marketing campaigns,” Kazi said.

“Marketers are under increasing pressure to boost the return on investment of their interactive marketing efforts while managing the explosive growth of social media alongside email and mobile marketing,” said Stephan Pretorius, Acceleration’s president. “By partnering with ExactTarget, we’ll have the technology and the team to help marketers meet their goals and maximize their interactive marketing efforts.”

The announcement of the partnership follows Forrester Research naming ExactTarget a “leader” in email marketing and awarding the company a perfect 5 of 5 in the Customer Category of “The Forrester WaveTM: Email Marketing Service Providers Q4 2009” (December 2009) report. The independent research firm found ExactTarget to be the only email service provider to score a perfect score in the Customers Category, noting “with high satisfaction scores and online community, ExactTarget can successfully meet marketers’ complex business needs.” To download the report, visit www.ExactTarget.com/Wave09.

About Acceleration

Acceleration is the leading provider of consulting, systems integration and technology services for the digital marketing, publishing and advertising industries. With over a decade of experience in the marketing technology field they have a breadth and depth of experience that is unrivalled. The company specialises in getting technology, people and processes to work in harmony, to maximize return on digital investments for clients such as: the BBC, The Economist, AARP, John Wiley & Sons, Fidelity, Royal Caribbean International and Publicis Modem.

Acceleration employs expert teams in offices around the world who maintain strategic partnerships with industry leaders and constantly strive to advance the state of digital marketing. For more information visit our website – www.acceleration.biz

About ExactTarget

ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s software as a service technology provides organizations a single platform to connect with customers via triggered and transactional email, integrated text messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget’s software powers permission-based multi-channel communications for thousands of organizations around the world including Expedia.com, Aurora Fashions, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit www.exacttarget.com or call 1-866-EMAILET.

SANTA MONICA, Calif. – Demand Media®, a leading content and social media company, announced the appointment of Peter Guber, chair of Mandalay Entertainment Group; and Josh James, senior vice president and general manager, Omniture Business Unit of Adobe, to its board of directors effective immediately. The new board appointments bring significant operating experience and expertise in creating content, captivating audiences and using data to better understand online behavior.

“Both Peter and Josh are legendary entrepreneurs in their respective industries because they not only broke new ground, but they also had the business savvy to grow their companies into sustainable market leadership positions,” said Demand Media CEO Richard Rosenblatt. “The experience they bring from two different ends of the spectrum – creative arts and web analytics – will be invaluable as Demand Media continues to focus on creating the content that consumers want, engaging passionate communities, while using data to enhance the consumer experience and create a powerful business model for the company.”

Peter Guber currently serves as chairman and CEO of Mandalay Entertainment Group, a multimedia entertainment company focused on motion pictures, television, sports entertainment and new media. Guber founded Mandalay in 1995 after leaving Sony Pictures Entertainment (SPE) as its chairman and CEO. Prior to his work at Sony, Guber was co-founder and chairman of Casablanca Records and Filmworks and the founder and chairman of Polygram Entertainment. Guber began his career in the entertainment industry at Columbia Pictures where he rose to become Studio Chief within two years. During Guber’s 40-year career, the films he produced and executive produced have earned more than $3 billion worldwide and have amassed more than 50 Academy Award nominations.

“Demand Media is at the forefront of the new media landscape with a unique model and rare expertise that make it an attractive online partner for traditional entertainment and publishing companies,” said Guber. “The Internet continues to reveal untold opportunities that everyone is scrambling to understand and create sustainable business models around. As someone who’s always understood the power of the narrative for attracting audiences, I believe Demand Media has discovered a new and largely untapped story telling platform on the web. As part of its Board, I look forward to helping unlock this value and drive innovation online, using the insight and experience I bring from the entertainment industry.”

Josh James co-founded Omniture in 1996 and later took the company public in 2006, earning him the distinction of being the youngest CEO for a NASDAQ-traded company. The company was later acquired by Adobe in October 2009 for $1.8 billion. James now leads the Omniture Business Unit of Adobe as senior vice president and general manager. A serial entrepreneur, James founded three successful, Internet-focused companies prior to co-founding Omniture. James was recently recognized by Fortune Magazine in its 2009 “40 Under 40″ feature.

“I’ve been impressed by Demand Media’s ability to use data and technology to help create an entirely different approach to building a modern media business. The company’s strong growth trajectory and its measurable results represent a unique opportunity for brand marketers who are looking for innovative ways to maximize their impact online,” said James. “Having spent the past 14 years helping marketers understand and use analytics data to optimize their online business, I look forward to helping the Demand Media team realize the full potential of the opportunity they have created.”

About Demand Media

With a comScore Top 20 U.S. network of premium online brands, a breakthrough Internet content studio and an enterprise social media platform deployed on some of the world’s leading digital destinations, Demand Media makes it possible for more than 100 million people each month to engage in conversations and form passionate communities around relevant content. The privately held company was founded in May 2006 and is based in Santa Monica, CA, with offices in Bellevue, WA, Austin, TX, New York, NY and London, UK. For more information about Demand Media, Inc., please visit: www.demandmedia.com.

LOS ANGELES – Semantic Universe announced a new program within its 2010 Semantic Technology Conference (SemTech 2010) called “Marketing in the Web 3.0 World”, taking place on June 23-24, 2010 at the San Francisco Hilton in Union Square. The entire SemTech 2010 event takes place June 21 through June 25, 2010.

The annual SemTech Conference features the hottest trends and topics in semantic technology today. This is the first time that special focus has been given to the impact of semantics on marketing and advertising. Scott Brinker, co-founder and president of ion interactive, will moderate the program. Scott writes the blog Chief Marketing Technologist about the strategic use of technology inside the marketing world, including how marketing can leverage the Semantic Web.

“Data is the language of the digital age,” says Scott. “But up until now, marketing on the web has used a very limited vocabulary. The semantic web changes that, enabling web sites and social media applications to be far more expressive in the way they ‘talk’ to other services on the web, such as search engines. This in turn will impact how companies reach their audience in the right context with the right information.”

The Marketing & Advertising program will feature sessions on linked data, sentiment analysis, social networks, market research, brand protection, mobile search and web analytics. Panels of experts will walk through real-world case studies on semantic technology in online advertising, mobile marketing and building Web 3.0 Web sites, including implementation and results.

To register for the conference and to see a full program schedule please visit, http://semtech2010.semanticuniverse.com/marketing.

To register for a press badge please visit, http://semtech2010.semanticuniverse.com/press.htm.

SemTech is the preferred industry platform for exhibitors to announce product launches, publishing deals, and breaking news. To become a sponsor or exhibitor please contact Steve Bastasini at steve@semanticuniverse.com or (415) 740-5528.

About SemTech

SemTech is the world’s largest conference on semantic technologies. It is the only event focused on the commercialization of semantic technologies. For more information please visit, SemanticUniverse.com, email info@semanticuniverse.com, or call (310) 337-2616.

LONDON – Incisive Media announced that Avinash Kaushik, author of Web Analytics 2.0, co-founder of Market Motive Inc and analytics evangelist for Google will be a keynote speaker at the London SES Conference and Expo 2010.

Avinash works with some of the largest companies in the world to help them evolve their online marketing strategies to become data-driven and customer-centric organisations. He recently received the 2009 Statistical Advocate of the Year award from the American Statistical Association and is in great demand as a speaker at major industry conferences in the U.S. and Europe.

Now celebrating its 11th year in the capital, the UK’s biggest event for online marketing will take place on 16-18 February 2010 at the Business Design Centre, Islington. Organized and hosted by Mike Grehan, recognized globally as a leading authority on search, SES London will focus on search engine marketing (SEM) (including pay-per-click (PPC) advertising and search engine optimization (SEO)). For more details, go to http://www.SearchEngineStrategies.com/london

Avinash will be focusing his keynote presentation on Web analytics, looking specifically at how to unlock the value of Web data to achieve long term success for your business online.

Mike Grehan, VP and Global Content Director, said:

“Web analytics is crucial to the success of any online marketing campaign. In addition to the dedicated sessions we have scheduled within the programme I am thrilled to welcome Avinash as a keynote speaker on this subject. As a thought leader, Avinash makes sense of what is often a frenetic discipline. This is a tremendous opportunity for delegates to hear from the world’s leading analytics evangelist.”

SES London is the leading UK event for education in online marketing and. The SES Conference & Expo is designed to ensure that delegates are given the skills and knowledge to help them maximize search engine marketing and optimization for their business. It also provides a forum for delegates to communicate with the search engines themselves.

SES London will feature sessions that will help marketers at all levels of understanding to maximize success online – whether they are new to online marketing or have advanced skills and experience. Intermediate workshops and panel debates cover key applications such as video, podcasts and blogs as well as design and writing for search engines. More advanced marketers can attend sessions on search advertising tools, web analytics and advanced paid search tactics.

All sessions are uniquely ranked according to content and degree of understanding, making SES a crucial event for anyone interested in search marketing.

About SES
Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit www.incisivemedia.com.

For more news and event updates visit our SES Blog at: http://blog.searchenginestrategies.com/

LONDON – Incisive Media announced that Jim Sterne, producer of the eMetrics Marketing Optimization Summit and chairman of the Web Analytics Association will be a keynote speaker at the London SES Conference and Expo 2010.

Jim is an international speaker on electronic marketing and customer interaction and a consultant to Fortune 500 companies and entrepreneurs. His keynote presentation will focus on Web analytics by drilling down on traffic – what makes good traffic, how to identify it and how to attract the right traffic to your site.

SES London will take place on 16-18 February at the Business Design Centre, Islington. It will focus on search engine marketing (SEM) (including pay-per-click (PPC) advertising and search engine optimization (SEO).

SES is the leading global event for education in online marketing and advertising, including Search (SEM/SEO). Organized and hosted by Mike Grehan, recognized globally as a leading authority on search, the SES Conference & Expo is designed to ensure that delegates are given the skills and knowledge to help them maximize search engine marketing and optimization for their business. It also provides a forum for delegates to communicate with the search engines themselves.

SES London will feature sessions that will help marketers at all levels of understanding to maximize success online – whether they are new to online marketing or have advanced skills and experience. Intermediate workshops and panel debates cover key applications such as video, podcasts and blogs as well as design and writing for search engines. More advanced marketers can attend sessions on search advertising tools, web analytics and advanced paid search tactics.

All sessions are uniquely ranked according to content and degree of understanding, making SES a crucial event for anyone interested in search marketing.

Mike Grehan, VP and Global Content Director said:

“I am delighted to secure Jim as a Keynote speaker for London. He is one of the most knowledgeable and influential people focused on how to achieve successful marketing online. Delegates attending his session will walk away with a framework for measuring their online success. They will be able to better see the path in front of them and have confidence in their ability to travel that path.”

About SES
Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit www.incisivemedia.com.

For more news and event updates visit our SES Blog at: http://blog.searchenginestrategies.com/

NEW YORK – Global Advertising Strategies, an international full-service marketing and advertising firm, acquired a 41% stake in Blueliner Marketing LLC, an internet marketing company specializing in search engine optimization (SEO), digital advertising strategies, web analytics, email marketing, interactive PR, web design and web video production.

The acquisition merges two culturally and internationally sensitive agencies with clients and experienced professionals from across the globe. It also expands both companies’ dynamic digital offerings providing their portfolio of leading industry clients with integrated cost-effective marketing solutions.

With Blueliner retaining offices in Bangladesh and India, this investment further increases Global’s presence into new and emerging markets, while Blueliner clients will also have access to Global’s full-service and cross-cultural multimedia offerings.

“This investment increases Global’s ability to offer additional and more cost-effective digital solutions to our clients,” stated Givi Topchishvili, President & CEO of Global Advertising Strategies. “Blueliner’s advanced digital technologies, and our companies’ combined global presence will help us to further grow our interactive practice worldwide.”

Arman Rousta, CEO and co-founder of Blueliner, and the pioneer behind the company’s 7 Pillars of Internet Marketing, also described the benefits of the new alliance. “Blueliner and Global will complement each other’s current client offerings in ways key to the growth of both companies. We are looking forward to the synergy created in this fusion of expertise and capabilities, across creative, technical and marketing disciplines.”

Blueliner has a proven track-record of delivering measurable results, growing significantly in the U.S. and Asia. The company has garnered media recognition for its ROI-driven marketing strategies and for its development of innovative social networks on behalf of its clients. Global now celebrating its 10th year anniversary was listed in Inc. Magazine’s 2008 edition of 5,000 fastest growing companies in the U.S.

ABOUT: Global Advertising Strategies (www.globaladvertisingstrategies.com) is an international full-service marketing and advertising agency dedicated to helping its clients bridge gaps between borders and cultures. For over ten years its passion and understanding of the global marketplace has been growing market share for its clients. The agency provides a full suite of integrated digital and traditional marketing, advertising, event management, public relations.

In addition, the new integrated service will offer enhanced accuracy in bid optimisation- a critical element Greenlight believes is missing from existing campaign bid management tools. At present most tools only account for last click data, not attributing any value to the rest of the buying cycle. Quant’s integration with Omniture will bring greater transparency between first and last click data, bridging the gap between consumer conversion patterns.

This new development will also offer integrated reporting between the search engine data and Omniture, as well as the ability to identify the highest margin products within a paid search campaign and then reporting an accurate ROI.

Hannah Kimuyu, PPC Director, at Greenlight, said: “Quant’s integration with third party tracking tools is something that we’ve been developing for a while, so to see its launch is really exciting for the agency. We believe it’s the first integration of its kind, offering a plug and go solution to paid search campaigns. As well as the commercial benefits this brings it also makes life for clients a lot easier when they move to a new agency.”

About Quant

Originally launched in 2007, Quant uses campaign data to determine the best way to invest across search engines, networks, ads and landing pages to ensure the best possible return on client budgets. At Quant’s core are more than 20 proprietary analysis and predictive algorithms, developed in-house by Greenlight’s dedicated team of PhD qualified mathematicians.

Quant looks to find the optimum strategy for a paid search campaign and will increase the overall ROI by systematically eliminating inefficiencies within an existing advertising budget allocation. Quant can see through the opaque bidding environment and model the relationship between the price bid, the position attained, the number of clicks achieved and the return on investment, doing this for every keyword. Unlike rules-based tools, Quant assesses every single possibility every time.

DURHAM, N.C. & RAMAT GAN, Israel – Contactology, a provider of email marketing and online survey technologies, announced a first-of-its-kind technology partnership with ClickTale, a recognized pioneer and leader in web analytics and customer experience optimization.

The partnership represents the first time post-click analytics based on actual subscriber behavior has been integrated with email marketing technology. Marketers can track web movements of opt-in email subscribers through recorded video of visitors’ actions on subsequent visits to a web site based on collected demographic data that is “tagged” in an email campaign.

This insight provides marketers with a solid understanding of how recipients respond to campaign efforts post email click. Marketers can optimize both email campaigns and landing pages based on certain behaviors or demographic segments within their subscriber base. For example, online retailers can now compare how men in their forties are engaging versus men in their thirties and adjust web and landing page strategies to maximize future user engagement.

“This level of integration is very different from anything else available in the marketplace,” said Drew Adams, president, Contactology. “We are bringing together the best of web analytics and email marketing to drive a more integrated approach to valuing interactive marketing campaigns.”

The joint solution is quick and easy to implement, requiring only an active Contactology account and a ClickTale account to access this feature. In addition, a simple ClickTale code must be inserted into each webpage to be recorded.

“This partnership takes the integration between email marketing and web analytics to the next level, providing unprecedented post-click analytics insight into email campaigns,” said Dr. Tal Schwartz, ClickTale co-founder and CEO. “These combined capabilities will provide immediate value for any integrated marketing campaign.”

About Contactology

Contactology provides marketers with the tools to strengthen communication with customers and constituents through email marketing and online surveys. Clients can either use our web-based application to create, send, manage and optimize email campaigns to opt-in subscribers or manage campaigns from their desktop email applications using our Easycast module. The Contactology product is designed to provide enterprise-level email marketing capabilities for any size organization. Our system is priced with a low barrier of entry and scales affordably as you grow. Programmers and third-party applications can easily integrate the power of email marketing into their own programs through our extensive API. For more information, please visit www.contactology.com and follow is on Twitter at @Contactology.

About ClickTale

ClickTale is the industry leader in Customer Experience Analytics (CEA), providing businesses with revolutionary insights into their customers’ online behavior. Over 35,000 businesses rely on ClickTale to optimize website performance, improve usability and dramatically increase conversion rates. ClickTale tracks every mouse move, click and scroll, creating playable videos of customers’ entire browsing sessions as well as powerful visual heatmaps and behavioral reports that perfectly complement traditional web analytics. As a fully hosted subscription service, ClickTale is cost-effective and quick to set up. For more information, please visit www.clicktale.com.

SAN MATEO, Calif. – Aggregate Knowledge (AK), the leading provider of real-time display optimization solutions, announced it has been accepted for membership with the Network Advertising Initiative (NAI), a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards.

Aggregate Knowledge and its suite of Discovery products will comply with the NAI’s privacy standards and policies to promote the long-term growth and viability of the Internet as a vibrant and trustworthy advertising channel.

Aggregate Knowledge’s flagship Discovery Platform helps validate user targeting and optimize campaigns in real time.

On every ad impression, the ad viewer is mapped against both proprietary and third-party data to validate the accuracy of the targeting and to simultaneously select the best campaign, creative, and landing pages for that user. Aggregate Knowledge develops powerful and robust technology that depends on accurate data to deliver maximum value to advertisers and agencies. As such, Aggregate Knowledge is particularly sensitive to consumer privacy protection and has implemented a strict data management policy and process throughout each phase of the advertising cycle – from data collection to user validation, campaign optimization, and audience insights.

“We are excited to welcome Aggregate Knowledge to the NAI. We look forward to working with them to help maintain and develop standards for responsible behavioral marketing,” said NAI Assistant Director Jim Campbell.

With a complex and still inefficient ecosystem of publishers, networks, and exchanges, advertisers can use Audience Discovery to find their target audiences and reduce inventory waste, while promoting consumer transparency and choice.

“We take consumer privacy very seriously and value working with NAI members,” said Steve Katelman, Global Director of Strategic Partnerships, Omnicom Media Group. “I am glad to see Aggregate Knowledge join NAI to help us deliver more value to our clients with enhanced consumer transparency and choice.”

About the NAI (Network Advertising Initiative)

The NAI is a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards. As increasingly sophisticated online advertising technologies evolve, consumer concerns about their impact on online privacy mount. The NAI is prepared to meet these concerns with both effective industry self-regulation and sensible protections for online consumers. To find out more about the NAI, visit: http://www.networkadvertising.org.

About Aggregate Knowledge

Aggregate Knowledge®, the leading provider of real-time display optimization solutions, brings unparalleled efficiency, relevance, and performance to every marketing interaction. Aggregate Knowledge technology helps agencies, advertisers, and ad networks serve the best campaign, the best creative, and the best content, individualized to the tastes and needs of each consumer.

Aggregate Knowledge’s patent-pending platform combines real-time media, audience, and content optimizations by leveraging anonymous click-stream data from over 70 million users, over 1.6 million items, and high-quality data from trusted third-party providers.

Aggregate Knowledge is funded by premier venture capital firms Kleiner Perkins Caufield & Byers, DAG Ventures, and First Round Capital.

More information can be found at www.aggregateknowledge.com

BOSTON – Conversion Associates, a business intelligence firm based in Allston, MA, announced it will launch their Conversion Action Platform (CAP). CAP combines web analytics and phone call tracking into one web-based, 24/7 platform. Designed to simplify enterprise-class tools, CAP optimizes marketing, sales, and customer service initiatives for the SMB market.

“The available systems in the market were either too complicated or expensive for some businesses to install, therefore many in the SMB market were unable to take advantage of the growth in business analytics tools.” said David Jenkins, CEO Conversion Associates.

CAP makes business analytics simple, impacting three key areas:

- Marketing: Combining the web analytics and call tracking can increase marketing accountability and make multimedia marketing measurement easier. Armed with access to real-time data on the performance of the messages alongside other online and offline strategies, businesses are able to adapt and improve messaging or media placement.

- Sales: Web data reveals what engages customers, this information can create better websites and it can help salespeople refine their pitches. Further, the addition of tracked phone lines and recorded calls, help businesses train their salespeople to close more deals.

- Customer Service: Phone call tracking improves customer service by monitoring employee/customer interaction. Additionally, CAP is a key tool in understanding on-line customer engagement and feedback allowing businesses to meet the needs of their customers.

“Existing analytics platforms are complex, difficult to manage, and settings are hard to change quickly. As a result, most companies are unable to leverage the power of real-time data to make business decisions,” said David Jenkins, CEO Conversion Associates. “We’ve designed CAP through 3 years of research and development, using the ‘Craigslist design approach’ and working closely with clients to determine product features. This process allowed us to develop and now launch CAP without venture funding.”

To view a virtual demo of CAP, please visit: www.conversionassociates.com

ABOUT CONVERSION ASSOCIATES

Founded in 2005, Boston-based Conversion Associates is a business intelligence firm. Conversion Associates are strategic consultants, engineers, analysts and designers. The Conversion Action Platform (CAP), a business optimization SaaS, tracks, measures and reports on real-time business analytics. CAP is unique combining web analytics and phone call tracking to the SMB market.

Conversion Associates earned recent recognition by Boston’s Mayor, Thomas M. Menino, as one of Boston’s “entrepreneurial success stories.”

ATLANTA – ClickFox, the pioneering leader of Customer Experience Analytics (CEA) software and solutions, announced that ClickFox’s Chief Marketing Officer Anna Convery will be participating in an industry panel discussion at SpeechTEK 2009. SpeechTEK is the world’s largest speech technology conference and exhibition and is held August 23-27, 2009 at the Marriott Marquis in New York City.

The panel, “Using Analytics to Drive Value” will be held on Mon., Aug. 24, 2009, from 2:15 PM – 3:00 PM as part of the Business Strategies track, session A104. This session will focus on how contact centers face the challenge of cutting costs in today’s economy while maintaining superior customer service. Moreover, it will discuss how analytics offers the unparalleled ability to harness the huge amount of customer data available to identify opportunities for increased efficiency and better customer experience.

“In an era of multiple customer channels, having a holistic understanding of customer interactions and comprehensive cross-channel customer behavior is crucial to organizational success,” said Chief Executive Officer Marco Pacelli. “Our mission at ClickFox is to translate the silos of customer information into actionable business intelligence, such as customer acquisition and retention, operational efficiency and increased profit. With Convery’s deep background in both cross-channel customer experience analytics and speech analytics, this discussion should prove to be very informative in helping companies align customer experience analytics to business goals.”

As CMO for ClickFox, Convery is responsible for global marketing and market development. Previously, Convery was SVP of marketing and product management at Nexidia, Inc. where she established them as the industry leader in audio mining and speech analytics. Convery held various marketing and business development roles in IBM Corporation, Jacada Ltd. and Unibol Inc and has worked closely with customers throughout EMEA (Europe, Middle East and Asia) and North America.

ABOUT CLICKFOX

ClickFox is the defining leader of Customer Experience Analytics (CEA) software and solutions. By visually synthesizing all interaction touches, ClickFox enables businesses to manage the “Total Customer Experience” by connecting the dots and making sense of the complex choices of customer interactions that drives revenues, loyalty, and defections. Transcending a limited single channel view, ClickFox CEA patented behavioral analysis engine provides a visually intuitive mapping of all customer interactions — from IVR, retail, web, and email to agent CRM desktops, handheld devices, and interactive kiosks — delivering unparalleled visibility to uncover hidden connections and reveal bottom-line customer insights. Deployed by some of the nation’s largest telcos, financial institutions, among other Fortune 500 enterprises, ClickFox has a proven track record of helping world-class service providers dramatically boost operational efficiency and profitability. For more information, visit http://www.clickfox.com/.

PORTLAND, Ore. – Webtrends, the enterprise customer intelligence company that started the web analytics industry, introduced its most significant advances in user experience and data integration in its 15+ year history.

Webtrends Analytics 9 makes data the interface. Uncovering customer trends is as simple as clicking on numbers on the screen. Cross-channel insight emerges from RSS-enabled overlays of company news, sales and other business data on top of trended web metrics. Key web metrics are automatically translated to plain English text, shared throughout an organization and viewed in any interface.

“Webtrends has created an entirely new user experience that makes it remarkably easy for us to quickly retrieve and provide key decision makers with necessary web analytics data. This sleek new design will provide better top-line perspective while allowing us to think about and leverage this data more effectively,” said Kate Johnson, Digital Relationship Marketing Manager, Kimberly-Clark. “Many analytic providers are lacking in this need so we’re very excited to see the direction Webtrends is going with this powerful new visual interface.”

Webtrends Analytics 9 is comprised of three primary components:

Insight Interface: No Instructions Necessary

The new Analytics 9 Insight interface offers breakthroughs in data exploration and visualization, including:
RSS Overlays. Quickly determine how other marketing investments are influencing your web site by visually overlaying data from any RSS feed on top of trending web metrics. Overlays from Webtrends Social Measurement, for example, provide direct insight into the relationships between web site traffic and activity on enthusiast blogs, video channels and other interactive media.
Story View. Automatically convert data and metrics into non-technical narratives that offer written context that graphs and charts can’t. The text can be downloaded and shared as PowerPoint, Word, and other formats.

Data-in, No Restrictions. Data-out, No Fees.

Webtrends’ industry-leading application programming interface (API) provides self-service access and integration of online and offline data without any added charges:
Live spreadsheets. Review web site metrics throughout the day in live spreadsheets that anyone can access. Create Excel dashboards with live data in three easy steps.
Data collection. Uncover cross-channel trends and business opportunities by programmatically sending data from mobile applications, devices and any other standards-based source to Webtrends hosted collection service for processing and analysis alongside your web site traffic and other data.
Data Extraction. Populate widgets, dashboards and other applications with Webtrends data using reliable, no-cost Webtrends Web Services, built with Representational State Transfer (REST) URLs and other web standards. Or combine data from Webtrends and other business intelligence tools to create best-of-breed solutions catered to your business.

Powerful to the Core

Analytics 9 provides all of the core analytics features customers depend on with Webtrends On Demand, including:
Unlimited scale, capacity. Distinct and fully redundant data collection, analysis and rendering help absorb even the largest spikes in traffic without system outages or lost data.
Unmatched data flexibility. Unlimited dimensions and measures based on any attribute or parameter let you explore your data without restrictions or incurring extra charges.

Analytics 9 is available for purchase beginning today. Current Webtrends On Demand customers have access to Analytics 9 at http://Insight.Webtrends.com.

“I am enormously proud of this release. It represents a commitment we made to our customers just last April at our Engage conference — we are the most Powerful, we are the most Open and we will be the most Elegant solution in the market,” said Alex Yoder, CEO of Webtrends. “Analytics 9 turns the page for an entire industry that has just been focused on reporting, and brings the depth of the data that Webtrends uniquely collects to life for the entire enterprise to analyze and take action with.”

About Webtrends Inc.

Webtrends is an enterprise customer intelligence company that turns online and offline data into understanding. Webtrends delivers the industry’s most recognized search engine marketing, visitor intelligence, and analytics solutions to enable companies to understand their customers, drive engagement, and enhance marketing and brand awareness. Thousands of global organizations, including Microsoft, Reuters, General Mills and Ticketmaster, have chosen Webtrends business solutions and client services expertise to optimize their customers’ online experiences. You can learn more about Webtrends products and services at http://www.webtrends.com/ or call 1-877-932-8736.

ANDOVER, Mass. – Whether an organization is using Omniture, Google, Coremetrics or any other web analytics tools today, abandonment affects its site: Visitors don’t complete a process such as a shopping basket, online application or simple registration. At other websites, the conversion goal may be to get visitors to access a certain page, download documents or join a mailing list. Following up on website abandoners can deliver a very high return on investment, but it’s important to understand the keys to making these programs really fly.

In an upcoming webinar presented by SeeWhy, Inc., attendees will get a concise presentation of how to optimize abandonment remarketing campaigns using behavioral targeting techniques, which can extend to existing web analytics tools. The 30-minute webinar covers best practice techniques for tackling abandonment, new techniques to drive up conversion, and what results to expect.

What:
“Conversion Academy: Driving Revenues with Behaviorally Targeted Remarketing” webinar

Who:
Charles Nicholls, founder and chief strategy officer, SeeWhy

When:
Tuesday, May 19, 2009, at 1:00 p.m. Eastern time (10:00 a.m. Pacific time)

How:

Register for this free event at https://www1.gotomeeting.com/register/542502888.

Attendees will learn:

* How to determine who needs an offer in order to convert
* How to avoid ‘training’ customers to wait for the follow up
* How you can use free tools to remarket to abandoners
* How timing has a significant effect on lift when following up abandoners
* The two critical segments you must understand when following up on abandonment

For more information on SeeWhy, visit www.seewhy.com. For additional perspectives, please visit and subscribe to the SeeWhy RSS blog feed at http://websiteconversion.blogspot.com, and follow SeeWhy on Twitter at @webconversion.

Recent News and Resources

News releases:

* White Paper Advisory: “Website Conversion”; http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20090511005353&newsLang=en
* SeeWhy Launches First Free Abandonment Tracking Service that Converts up to 30 Percent of Website Abandoners; http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20090505005943&newsLang=en
* SeeWhy Bolsters Leadership With $4.5 Million in Venture Capital, New SaaS Delivery Center; http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20090506005331&newsLang=en

About SeeWhy

SeeWhy delivers breakthrough improvements in website conversion through continuous analysis of individual visitors and proactively optimizes real-time actions. Powered by a unique next generation event processing architecture, the SeeWhy suite of real-time web analytic applications is delivered “on-demand.” Re-marketing to abandoned visitors using the SeeWhy Abandonment Tracker service converts up to 30% of visitors that had abandoned their shopping carts, online forms, applications and registrations. This service provides one of the highest and most easily attainable ROI’s of any online marketing initiative.

SeeWhy is a Red Herring Top 100 Company, has been named a Global Innovator by Guidewire Group and was highlighted as a cool company by Gartner, Inc. SeeWhy, Inc. was incorporated in 2003 and is headquartered in Andover, MA. More information can be found at http://www.seewhy.com/.

SeeWhy, the SeeWhy logo and SeeWhy Abandonment Tracker Free are trademarks of SeeWhy Inc. All other trademarks the property of their respective owners.

NEW YORK – 24/7 Real Media, Inc., the leading global digital marketing company, introduced Open AdStream® with fully integrated end-to–end contract management functionality powered by FIVIA. This functionality will integrate seamlessly with Open AdStream to offer publishers around the world a powerful all-in-one ad management solution.

Open AdStream streamlines the advertising management process while the addition of contract management automates workflow for publishers every step of the way, from sales to billing. With the added efficiency, Web publishers can now maximize resources and consolidate advertising management, ultimately increasing revenue and decreasing costs.

Contract management provides publishers with financial workflow including automated proposals, approvals, booking and invoicing order processes. It completely integrates and synchronizes with CRM, inventory management and accounting systems, and reduces inefficiencies by enabling publishers to fully manage their ad campaigns in one, easy-to-use interface. Publishers also benefit from comprehensive reporting such as extensive revenue-based reports, reducing inaccuracies and expediting business processes.

“Our contract management software enables publishers to manage sales, inventory, trafficking, billing and revenues based on ads served,” said Cyril Moynot, Managing Director of FIVIA. “The addition of FIVIA’s contract management functionality to Open AdStream delivers greater efficiency and eases the complications of billing and revenue management.”

“To increase efficiency and accuracy, publishers require a full suite solution to replace the multiple technology tools needed to manage each component of their advertising campaigns,” said Nicolle Pangis, Vice President, Product Management, Global Media and Technology for 24/7 Real Media, Inc. “After an extensive review of the market, we have chosen to partner with FIVIA to further enhance Open AdStream’s capabilities, providing clients with an industry leading comprehensive ad management solution.”

Open AdStream is 24/7 Real Media’s proprietary, award-winning ad serving and campaign management platform, for the targeting and delivery of ads to their Web sites. Open AdStream combines the powerful business intelligence of Web analytics and behavioral targeting with a world-class management platform, delivering all digital formats across all digital platforms.

FIVIA is an established premier provider of automated inventory, order and billing management software for the media and advertising industry. The company offers a full range of outsourced ad operations solutions, providing world-class brands with technology services to efficiently manage their businesses and improve their bottom line.

For more information on 24/7 Real Media and Open AdStream, visit www.247realmedia.com.

About 24/7 Real Media, Inc.

24/7 Real Media, Inc., a WPP company is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.

24/7 Real Media: The Science of Digital Marketing.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

Live Content, a real-time content delivery capability from ExactTarget, is already being used in the company’s Live Offers and Live Ads email offerings and will now connect to Omniture’s offerings through Omniture Genesis, a marketing platform that integrates complementary third-party marketing applications with Omniture products, giving customers a single view into their marketing data. Omniture Test&Target allows marketers to test and change content to determine which campaigns or offers perform better with online visitors. Marketers often include web content within their email campaigns, and Test&Target’s ability to allow web content optimization to continuously occur means emails leveraging that content will always be relevant for the subscriber. Live Content for Omniture combines analytical and behavioral information with a dynamic email marketing solution that puts the marketer in complete control – even after emails have been sent.

The new product offering will be demonstrated during ExactTarget’s partner keynote address on Thursday, February 19 at 10:15 a.m. local time. “The Intersection of Optimization and Action” will be presented by chief operating officer Scott McCorkle.

“Marketers are being asked to do more with less these days, so the ability to use email marketing and optimization tools together to display more relevant content after an email is sent allows both tools to work harder and smarter for them,” said McCorkle. “We are excited to partner with Omniture once again to develop an email integration product to deliver better content and results.”

Designed for use to revitalize stagnant content within ongoing triggered emails, or to test offers in one-time email campaigns or landing pages, Live Content for Omniture provides timeliness, flexibility and relevance in all one-to-one marketing campaigns.

“A platinum sponsor of Omniture Summit 2009, ExactTarget’s new integrated product offering is another example of their commitment to innovation with solutions that address real-world problems for online marketers,” said John Mellor, executive vice president of business development and corporate strategy for Omniture. “We believe the combination of real-time optimization, Web analytics and dynamic email content adds a tremendous amount of insight and relevancy to email campaigns, giving marketers a better chance at increasing their conversion rates through this powerful integration.”

For more information or to purchase ExactTarget’s Live Content for Omniture solution, visit ExactTarget’s team at Omniture Summit 2009, booth #103 or click here.

About Omniture Genesis™

Omniture Genesis integrates complementary third-party online marketing technologies with Omniture products. Omniture Genesis gives online marketers the ability to view and optimize campaign and conversion performance across multiple applications. Enabled by the online marketing industry’s largest ecosystem of application providers, Omniture Genesis automates information sharing to support online marketing best practices for cross-channel reporting, dynamic visitor segmentation, and performance optimization.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s more than 5,100 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and the Omniture logo are registered trademarks of Omniture, Inc., and Omniture owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

About ExactTarget:

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit www.exacttarget.com. or call 1-866-EMAILET.

Business Wire is the official news wire for Search Engine Strategies London 2009. Breaking news releases, advisories, photos, and multimedia are available at Tradeshownews.com, Business Wire’s trade show, conference, and event news resource.

Listed below are Search Engine Strategies London 2009 exhibitor profiles.
Company:           ACQUISIO
Stand:         305
Media Contact:         MARC POIRIER
Phone:         450.465.2631 x210
E-mail:         mpoirier@acquisio.com
Web:         www.acquisio.com

Montreal-based Acquisio is a SaaS (software as a service) company that offers a pay-per-click (Google Adwords, Yahoo Search Marketing, MSN AdCenter) management software designed specifically for advertising agencies. The tool, Acquisio SEARCH, allows campaign managers to launch, manage, and optimize all of their client’s campaigns from a single interface, without the need to log into Google Adwords, Yahoo Search Marketing, or MSN AdCenter. Additionally, it provides integrated reporting for designing and building beautiful client-ready PDF reports to help you save even more time.

Company:         Efficient Frontier
Stand:         Track Sponsor
Media Contact:         Merinda Peppard
Phone:         2071665220
E-mail:         sales-europe@efrontier.com
Web:         www.efrontier.com/uk

Efficient Frontier is the market and technology leader in providing paid search marketing solutions. The company provides the most powerful, most effective search engine marketing technology and comprehensive strategic and tactical services, to ensure that clients with large-scale, complex search marketing campaigns can achieve the highest possible return on investment. The largest advertisers in the most competitive markets use Efficient Frontier to achieve unprecedented levels of search marketing efficiencies, scalability, risk reduction and campaign growth. The company is headquartered in Sunnyvale, USA with offices in New York, the United Kingdom, France and India and licensing partnerships in Japan and Australia. Please visit www.efrontier.com/uk and blog.efrontier.com.

Company:         The Search Monitor
Media Contact:         Laura Nolte
Phone:         321-206-9705
E-mail:         laura@greentheoryinteractive.com
Web:         www.thesearchmonitor.com

The Search Monitor provides real-time competitor monitoring software. TSM crawls and monitors Google, Yahoo, MSN, social media, and shopping engines daily and can be geo-targeted. Interactive agencies, search marketers, and affiliate marketers use The Search Monitor for several reasons (1) to acquire competitive intelligence on paid and organic search including market share, keyword research, ad copy research, discovery of competitive promotions/offers, rank, and budgeting strategies; (2) to police brand use in ad copy, display urls, and branded keyword sponsors; (3) to identify and measure brand buzz; and (4) to police affiliate marketers for compliance with affiliate programs.

Company:         WebTrends
Stand:         309
Media Contact:         Thomas Flischer
E-mail:         Thomas@octopuscomms.net

About WebTrends Inc.

WebTrends provides web analytics and online marketing solutions to optimise marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry’s most recognised analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organisations, including HSBC, Microsoft, Reuters, General Mills, and Ticketmaster have chosen WebTrends business solutions and client services expertise to optimise their customers’ online experiences.

For more information, visit: www.webtrends.com

About Business Wire

Business Wire, a Berkshire Hathaway company, is utilized by tens of thousands of member companies and organizations worldwide to functionally enhance and communicate investor relations and public relations content to target audiences. As a recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire facilitates the simultaneous flow of market-moving press releases from corporations to financial markets and their audiences, including regulatory authorities, media, investors, financial information systems and consumer news services. Business Wire also handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR, FSA and other systems.

Communications professionals turn to Business Wire to optimize and issue press releases, photos and multimedia to news organizations, journalists, trade publications, search engines, and individuals, with full-text posting to web sites, online services and databases. A range of distribution options enables members to target by geography, industry, news theme and audience demographics.

Founded in 1961, Business Wire has dual headquarters in San Francisco and New York, with 30 bureaus in cities including Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney and reciprocal offices throughout the world. Business Wire’s patented NX data platform supports XML, XHTML and XBRL code that enhances news release interactivity, social media sharing and search engine optimization. More information about Business Wire and its services is located on its website at www.BusinessWire.com.

SAN FRANCISCO – Lyris, Inc., the online marketing expert, announced social media enhancements to the Lyris HQ integrated online marketing suite. With Lyris HQ, marketers are now able to leverage their email marketing campaigns and messaging to empower recipients to share and discuss news and relevant topics with colleagues, fans and friends on popular social networking sites including Facebook, LinkedIn and MySpace. Marketers can also analyze how well social media is performing in terms of reach, interaction and ROI on social networking and originating sites, with no extra integration or technical know-how needed. An added component of this new functionality is the ability for marketers to better understand, segment and report inbound engagement from many social networking sites.

Marketers that want to tap into Web 2.0 with Lyris HQ can now:

* Leverage email marketing campaigns and messaging on 10 social sites including Facebook, LinkedIn, MySpace, Digg, Furl, StumbleUpon, Newsvine, del.icio.us, Google Bookmarks and Reddit; the Web 2.0-version of forward to a friend.
* Use new Web analytics to easily track where interest and results are coming from and see real-time measurement from social networking and viral marketing efforts.
* Maximize integrated marketing strategies and scale messaging across networks by using tools to measure metrics, track click-throughs and gauge the success of Web 2.0 initiatives.

“We are always looking for ways to enhance our email communications and broaden the reach and value of our online marketing efforts,” said Sylvia Sierra, senior vice president of corporate audience development, Access Intelligence. “We’re seeing more of our professional audience engage in social networks and are excited to see Lyris adding this new functionality.”

Consumers are more actively engaged on social networks than ever before and the demand for these services continues to grow. According to IDC’s “U.S. Consumer Online Attitudes Survey Results Part III,” more than three-quarters of social networking users visit social networking sites at least once a week, and no less than 57 percent visit daily.1 However, marketers still face challenges. A recent JupiterResearch study found that 30 percent of social marketers said figuring out which tactics suit their campaign goals continues to be their top challenge when engaging with social networks.2

Marketers believe social media has an impact on marketing results, but many struggle with capturing key metrics and justifying spend on Web 2.0 initiatives to senior executives. Lyris HQ’s integrative nature allows marketers to understand how successful a company’s social media campaigns are, whether or not they are linked to an email campaign. They can see, on a granular basis, when and from where an end user arrives to their site and what message or conversation generated the response.

“End users are spending more time on social networking sites and expect better content and more meaningful conversations as a result. Marketers see the need and opportunity to engage with users on social networking sites, but many don’t have the resources or ability to manage new campaigns, track their effectiveness and justify the spend,” said Blaine Mathieu, chief marketing officer, Lyris, Inc. “Lyris HQ’s social media enhancements allow marketers to broaden the reach and ROI of their online campaigns to the ever-growing number of users spending time and consuming content on social networking sites.”

Availability

Lyris HQ’s social media enhancements are available immediately to new and existing customers. For more information please visit: http://www.lyris.com.

About Lyris, Inc.

Lyris, Inc. (OTCBB:LYRI) is the online marketing expert delivering the right mix of software technology and industry knowledge to help its customers simplify their marketing efforts and optimize campaign ROI. Through the delivery of the industry’s first on-demand integrated marketing suite, Lyris HQ, and knowledge-sharing community, www.lyrishq.com, to secure and reliable on-premise solutions, including Lyris ListManager, Lyris provides customers the right tools to optimize the management, collaboration and execution of their online and mobile marketing initiatives. These sophisticated, yet easy-to-use tools provide marketers a suite of best-of-breed applications for managing email marketing campaigns, publishing and managing Web site content, creating landing pages, optimizing Web sites and search engine marketing. Clients include ACCESS Systems Americas, Adobe, American Apparel, Body Glove, Johns Hopkins University, JupiterMedia and Nokia. For more information, please visit www.lyris.com or connect on Twitter at www.twitter.com/lyris. The company is based in Emeryville, Calif.

1 IDC, U.S. Consumer Online Attitudes Survey Results Part III, By Karsten Weide and Caroline Dangson, http://www.idc.com/getdoc.jsp?containerId=prUS21540708

2 JupiterResearch, Social Marketing Scorecard, 2008, By Emily Riley and David Card, http://www.jupiterresearch.com/bin/item.pl/research:concept/1231/id=100429

PORTLAND, Ore. – The inauguration of President Barack Obama on Tuesday caused an unprecedented number of people to visit media web sites across the globe. WebTrends, a leading provider of web analytics and online marketing solutions, announced that the scalability and reliability of its solutions enabled some of the world’s largest media companies including: NYTimes.com, Reuters, Internet Broadcasting, and China’s largest broadcaster, CCTV to continue to access relevant, timely data despite the massive traffic surges to their sites.

“With the nation and the world riveted on events in Washington, D.C., for a remarkable day in history, Internet Broadcasting delivered record setting results that reinforce our leadership position as a reliable and scalable web publishing solution,” said Jeff Kimball, chief operating officer of Internet Broadcasting. “WebTrends robust solutions consistently provide us with the ability to track and report on key information we need to remain relevant to readers and to provide value to our partners.”

Among WebTrends solutions used by industry leading media companies are:

* WebTrends On Demand. Comprehensive marketing insight in an easy-to-implement hosted (software as a service) solution that leverages WebTrends state-of-the-art hosted operations centers.
* WebTrends Analytics. Comprehensive marketing insight in an on-premise software solution that offers customers maximum control and flexibility.
* WebTrends Marketing Warehouse. Sophisticated data integration and advanced segmentation and targeting capabilities delivered through hosted or software solutions.

“From the beginning of President Obama’s campaign through his election and inauguration, WebTrends customers have seen traffic to their media sites continually increase to record levels,” said Jascha Kaykas-Wolff, vice president of marketing for WebTrends. “These past few months have demonstrated that our solutions are capable of providing consistent and reliable data and analysis without fail, no matter the traffic levels.”

About WebTrends Inc.

WebTrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry’s most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen WebTrends business solutions and client services expertise to optimize their customers’ online experiences.

For more information, visit: www.webtrends.com

Trinity Mirror, whose portfolio includes five national newspapers, over 150 regional newspapers and 400 plus websites, is using Pluck social media tools to build accessible online communities that are engaging and easy to use.

- iWebTrack™ Launches Blackberry™ and Windows Mobile Applications
iWebTrack Holdings, Inc. has recently launched improved mobile applications of their web analytics tool iWebTrack™, www.iwebtrack.com, for both Blackberry™ and Windows Mobile™ platforms. iWebTrack™ once again leads the way in innovation as the first web analytics provider to offer mobile tracking applications.

iWebTrack™ customers can now access their iWebTrack™ account both in the office and on the road thanks to these mobile tracking applications. iWebTrack™ customers can download the free web tracking application for their Blackberry™ or Windows Mobile™ device directly from http://iwebtrack.com/downloads.asp, enabling them to access their web statistics from anywhere in the world. Customers are no longer restricted by geography, and can now gauge site visitors, search engine traffic, ad campaigns, as well as conversions directly from their PDA. iWebTrack™ also offers a level of customization customers can’t find with competitors such as ClickTracks™, IndexTools™, WebTrends™, or even Google Analytics™.

TAMPA, Fla. – In today’s turbulent economy, companies require more accountability for marketing dollars than ever before – prompting a significant advertising shift from traditional media to an ever-evolving array of interactive strategies that offer immediate, quantifiable results. According to a recent study by marketing services firm Epsilon, 6 out of 10 Chief Marketing Officers plan to increase their spending on interactive marketing this year.1 Industry analysts support that move, with the Interactive Advertising Bureau and PricewaterhouseCoopers noting the online ad sector is “poised to weather the [economic] storm perhaps better than other advertising sectors due to its cost-effectiveness and measurability.”2

These dramatic changes in the media landscape have created a huge demand for professionals and organizations with digital marketing expertise and search engine marketing training. Major job sites list thousands of openings – from interactive data analyst to director of Internet marketing – for candidates with these specialized skill sets. To fill this urgent need, the University of San Francisco created the industry’s first and only Internet marketing certificate program offered 100% online. In just a matter of weeks, students will master the strategies and techniques they need to survive – and thrive – in this complex, dynamic marketing environment.

USF’s Master Certificate in Internet Marketing provides a “big picture” view of essential Internet marketing tools and techniques, including creative development, blogs, Web 2.0, search engine optimization (SEO), web analytics, A/B testing, affiliate marketing, viral video, social media and more. Developed by practicing interactive marketing experts, this unique, end-to-end program consists of three online certificate courses: Integrated Online Strategies, Search Engine Marketing and Usability, and Advanced Interactive Marketing and Measurement.

“Until now, professionals who wanted interactive marketing training had to choose between a few expensive, time-consuming degree programs and more limited, subject-specific workshops,” said Jay Berkowitz, CEO of Ten Golden Rules and one of the instructors in USF’s online faculty. “Our new Master Certificate in Internet Marketing is unique in that it covers all facets of digital marketing in a condensed and convenient online format. Students will gain the knowledge and credentials they need to land a position or promotion in interactive marketing, while entrepreneurs and marketers alike will come away with the skills to develop a successful Internet strategy and maximize e-commerce revenues.”

In addition to teaching students how to develop, implement and evolve integrated online marketing strategies, the master certificate program also prepares them for certification from two leading industry organizations. Participants will master the Google AdWords concepts along with the tracking and measurement techniques featured on the Google Advertising Professionals and Web Analytics Association certification exams.

Registration is now open for the Master Certificate in Internet Marketing program. Classes begin February 1 for the Integrated Online Strategies course, continuing with Search Engine Marketing and Usability on April 1 and Advanced Interactive Marketing and Measurement on June 1. For more information, call 800-436-1713 or visit www.USanFranOnline.com.

About the University of San Francisco

Acclaimed as one of America’s best universities by U.S. News & World Report and The Princeton Review, the University of San Francisco has earned a reputation for academic excellence that dates back to its founding in 1855. It is committed to becoming internationally recognized as a premier Jesuit Catholic, urban university with a global perspective. USF’s online programs are offered through its School of Business and Management, which includes the Masagung Graduate School of Management and the McLaren Undergraduate College of Business.

About University Alliance Online

The University Alliance (UA) facilitates the promotion and online delivery of associate’s, bachelor’s and master’s degrees as well as professional certificate programs from the nation’s leading traditional universities and institutions. Powered by UA’s technology and support services, our university partners have surpassed 300,000 online enrollments — making UA the largest facilitator of e-learning in the country. University Alliance partners include Villanova University, the University of Notre Dame’s Mendoza College of Business, Tulane University’s Freeman School of Business, Thunderbird School of Global Management, the University of San Francisco, the University of South Florida, Florida Institute of Technology, The University of Scranton, Dominican University and Jacksonville University.

1 “Marketing Spending Priorities Shift”; published on eMarketer.com, October 7, 2008.

2 “Internet Advertising Revenues in Q3 ’08 at Nearly $5.9 Billion”; published on IAB.net, November 20, 2008.

SAN DIEGO – Though most signs point to a downward economy, interactive advertising, including local search, display ads and e-mail marketing, is expected to grow from 7.4 percent of the global advertising market at the end of 2007 to 21 percent by 2012 (source: The Kelsey Group). Encouraging further growth, ClickZ presents the Online Marketing Summit (OMS) San Diego, the only purely educational event of its kind – built around content that drives action and delivers insight that online marketers can build into their marketing plans immediately. The ClickZ Network is the world’s largest online resource of interactive marketing news, information, commentary, advice, opinion, research, and reference.

Set at the Westin Gaslamp Quarter in San Diego, California, from February 4-7, 2009, the Online Marketing Summit attracts marketers from leading companies who will gather to share best practices and learn from expert online practitioners. Leading educators in online marketing will facilitate a world-class forum of best practices in interactive marketing. Hands-on workshops, thought leadership panels, one-on-one usability and search engine optimization (SEO) classes and peer work groups are conducted by best-of-breed speakers and organizations.

The only objective of the OMS Summit is to educate attendees on how to execute the best known practices in online marketing. By incorporating feedback from past events, new “Acumen Tracks” will address various levels of expertise. Designed to meet the unique needs of beginner, intermediate, and expert-level practitioners, the content of the summit will allow attendees to educate themselves at a foundational level on a topic unfamiliar to them or dive deeper into a topic they want to learn more about.

The 2009 OMS Summit includes sessions on:

* Social Media Business Strategies
* Search Engine Marketing in-depth education
* Website Usability Primers
* Customer Experience Best Practices
* Web Analytics & ROI Tracking
* Planning & Budgeting for Online Success
* Email Marketing & Landing Page Tactics
* Website Strategy Thought Leadership
* Behavioral Targeting & Testing

“OMS is exclusively for marketing professionals interested in learning and networking,” said Aaron Kahlow, founder of Online Marketing Summit. “We’re sort of an ‘anti-conference’, and it’s working out for us. There is no expo hall, no conflagration of sponsor logos, and no sales-folk to interfere with the world-class education and networking opportunities on which we’ve built our reputation. It’s 100% peer to peer knowledge sharing. Can’t get any more direct than that.”

“No marketer knows it all. And if they do, they’re probably speaking at OMS,” noted Matt McGowan, Vice President and Publisher for Incisive Media’s Interactive Marketing Group, including Search Engine Strategies, SearchEngineWatch.com and the ClickZ Network. “If there’s a question you have, there’s likely a session that will answer it. Attendees will not only receive invaluable education and direction from each session, but they’ll also have the opportunity to network, collaborate and share ideas with interactive marketers from leading companies around the world.”

Discounted passes are still available and include access to the 2009 Resource Center to download the slide decks, professionally video recorded session and media from all the presentations. To register, visit https://www.onlinemarketingsummit.com/registration/default.php. For more details on the Online Marketing Summit event and other ClickZ events including free online marketing webinars visit www.ClickZEvents.com.

About the Online Marketing Summit (OMS)

The Online Marketing Summit (OMS) is truly unique from any other conference. There are no vendors, no salesmen, no exhibitors/booths and no pitching allowed. The application process ensures only attendees who are serious about trying to gain a competitive advantage through education. The environment facilitates networking and collaboration amongst like-minded marketing peers. This summer tour will be attended by at least 2000 professionals who are passionate about marketing. OMS is a not-for-profit organization with the simple mission to educate marketers on the emerging best practice of online marketing

About Incisive Interactive Marketing LLC — A Division of Incisive Media PLC

Incisive Media’s The ClickZ Network is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-. From search to e-mail, technology to trends, our coverage is expert, exclusive, and in-depth. Other Incisive resources for interactive marketers include the Search Engine Strategies global conference and training series focused on search engine optimization and search engine marketing and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, LegalTech, Post, Real Estate Forum, Risk, Search Engine Strategies and The American Lawyer. For more information, visit www.incisivemedia.com.

INDIANAPOLIS – ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, is releasing The 2009 Marketing Almanac, a free reference guide predicting five trends for email and one-to-one marketing in 2009.

The 2009 Marketing Almanac from ExactTarget discusses the difficult terrain marketers must navigate in 2009 and offers effective email and SMS strategies to deploy with customers. Each trend prediction is accompanied by actionable advice for one-to-one marketers seeking to increase sales and improve customer relationships.

“On average, we expect open rates, click-through rates and conversion rates will decline in 2009 as subscribers’ inboxes are flooded with bad email from marketers trying to stay afloat,” said Morgan Stewart, director of research and strategy for ExactTarget. “Competitors will also put more marketing dollars towards email, so it will be more important than ever to deliver relevant, timely information to customers in a way that honors the individual preferences of each subscriber.”

The five trends predicted by ExactTarget in The 2009 Marketing Almanac are:

* Increase in inbox competition – 48% of marketers plan to increase their email marketing efforts in 2009, according to MarketingSherpa’s September 2008 Marketing and the Economy Survey.
* A wider variety of messaging mediums will be used by marketers, especially SMS – text messaging increased 160% between June 2007 and June 2008, according to CTIA – The Wireless Association®.
* More marketers will adopt cloud computing – it lets marketers add capabilities or applications on the fly without having to invest in new infrastructure, train new personnel or license additional software.
* Highly personalized and relevant marketing offers – increased integration of data from CRM, eCommerce, web analytics and financial systems into marketing messages will make this possible.
* Success will be determined by perspiration not desperation – marketers putting in the most sweat equity and least amount of desperation tactics in their programs will be the most successful in 2009.

About ExactTarget:

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET.

CHICAGO – Over 2,000 marketers scouting out sure-fire ways to boost their companies’ online presence are gathering to kick off this year’s Search Engine Strategies (SES) Chicago 2008 Conference & Expo . In its tenth year, SES Chicago (http://www.searchenginestrategies.com/chicago) gives attendees an unmatched combination of high-profile speakers, four-star rated sessions, and specialized educational tracks. The digital marketing conference takes place at the Chicago Hilton and runs December 8-11, 2008.

This year’s conference hones in on current issues facing marketers—from social media to search privacy to click fraud. Marketers will learn from noted search industry experts and gain practical knowledge for issues such as mobile search, web analytics, and global search.

SES Chicago highlights include:

* Keynote addresses by Professor Lawrence Lessig, an expert on law and technology, Omniture president and CEO Josh James, and Hitwise general manager of Global Research Bill Tancer.
* Introductory courses on Search Marketing, SEO Tools, Link Building Basics, and Search Advertising
* Intermediate sessions—including Universal and Blended Search, Igniting Viral Campaigns, Site Clinic, and Social Media Optimization
* Advanced sessions focused on issues ranging from Advanced B2B to Duplicate Content and Multiple Site Issues to Black Hat, White Hat & the Best Kept Secrets to Search

Organized and hosted by search authority Kevin Ryan, SES Chicago arms attendees with the latest knowledge in the search industry. The world’s most comprehensive gathering of search engine marketing and optimization-related providers, partners and affiliates, SES Chicago offers more than 60 sessions for everyone from newbies to the savviest marketers.

“Each year, marketers return and rave about how they’ve applied knowledge at our sessions to drive site traffic and vastly enhance conversion rates,” said Ryan, Chair of the SES Advisory Board. “We’re exceptionally proud of our 98 percent satisfaction rate year after year, based on the immense wealth of knowledge sharing at this unique event.”

For more information on SES Chicago and other shows in the series, see http://www.SearchEngineStrategies.com/chicago.

About Incisive Interactive Marketing LLC — A Division of Incisive Media PLC

Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, LegalTech, Post, Real Estate Forum, Risk, Search Engine Strategies and The American Lawyer. For more information, visit www.incisivemedia.com.

PORTLAND, Ore. – WebTrends Inc., a leading provider of web analytics and online marketing solutions, has added Jascha Kaykas-Wolff as vice president of marketing. A former WebTrends customer, Kaykas-Wolff now oversees all WebTrends marketing, including overall strategy, branding, demand generation, advertising and public relations.

WebTrends CEO Alex Yoder said, “Jascha is a veteran digital marketer, and brings a successful track record of developing and executing strategies that enhance customer experience and deliver meaningful results. His background with Internet and software companies, along with his first-hand experience with WebTrends, has ideally prepared him to lead the delivery of WebTrends’ vision and solutions to the marketplace.”

Kaykas-Wolff joins WebTrends from Alvarez & Marsal Business Consulting, LLC, where he served as a director, driving the growth of its eCommerce specialty service line. He previously held several senior management roles at Microsoft, with responsibility over business operations, business development, analytics, merchandising, design, web development and program management for Microsoft Store, Windows Marketplace and Microsoft PinPoint. Kaykas-Wolff was also a founding member of the eCommerce team that invented and launched Microsoft’s digital locker—a virtual lockbox for secure storage of information about software acquired online. Prior to Microsoft, Kaykas-Wolff served as a business development manager for Yahoo! Shopping Business Unit.

“During my years as a digital marketer, I relied on WebTrends data and promoted its value to other marketers,” Kaykas-Wolff said. “I look forward to building upon the strong reputation of WebTrends and helping businesses leverage the rich information in their online channel across their enterprise.”

About WebTrends Inc.

WebTrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry’s most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including Microsoft, Reuters, General Mills and Ticketmaster, have chosen WebTrends business solutions and client services expertise to optimize their customers’ online experiences.

For more information, visit: www.webtrends.com.

PORTLAND, Ore. – WebTrends Inc., a leading provider of web analytics and online marketing solutions, will host a nationwide series of free, educational seminars designed to help marketers gain the holistic perspective of their customers and data that’s critical to success in good economic times and bad.

The WebTrends Connect 2008 seminar series will show how to solidify current customer relationships and uncover new business opportunities by squeezing more insight from web site data and extending this information throughout organizations.

“Our seminars demonstrate how open, standards-based analytics and data integration can help your company understand and engage with customers like never before, using the technology and systems that you already own,” said Alex Yoder, CEO of WebTrends. “WebTrends and our partners understand the tremendous value that can be captured by connecting offline data with online visitor behavior, and we want to show everyone how they can do it.”

Teradata, Brulant and Stratigent will help deliver the half-day seminars, which begin Nov. 3 in San Francisco and run through the end of the month. Other cities include Seattle, Atlanta, Dallas, Chicago, New York and Boston. To register, visit: http://www.webtrends.com/ms/seminars2008/register.aspx.

Group presentations and an expert Q&A panel will provide marketers unique perspectives on how to:

* Uncover new business opportunities by gaining a multifaceted understanding of your customers
* Increase efficiency through easier extraction of online customer intelligence and integration with other enterprise systems
* Improve marketing execution through more accurate segmentation and targeting of customers
* Justify your marketing budgets by extending the value of current investments and generating demonstrable results

About WebTrends Inc.

WebTrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends delivers the industry’s most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen WebTrends business solutions and client services expertise to optimize their customers’ online experiences.

For more information, visit: www.webtrends.com

NEW YORK – iPerceptions Inc. (TSX.V:IPE), a leading provider of web-focused Voice of Customer analytics, today announced the results of a new study that delivers accurate insights into which types of online ads are popular with consumers. iPerceptions collected user-generated feedback from over 14,000 visitors to leading media sites during the month of August 2008 to paint a detailed picture of consumer advertising preferences based on their likelihood to click on different types of online ads.

The study found that, despite current buzz around video ads, marketers do not need to spend on fancy interactive ads in order to reach consumers. In fact, consumers are most likely to click on simple text ads (25% of respondents). Display ads follow in popularity, with 20% of respondents likely to click on right banners and 12% likely to click on top banners. A surprising finding of the study is that video ads are not very popular among most consumers; only 11% of consumers said they were likely to click on video ads. And 25 to 34 year-olds show no special affinity for video, being just as likely to click on video ads as text, right and top banners. The only consumers who seem to be engaged by video ads are young people under the age of 25, a group that accounts for nearly one-third of the video-ad viewing audience.

“Retail groups are predicting the toughest holiday season since 1991, so marketers need to make sure every dollar spent on advertising delivers an end result,” said Jonathan Levitt, vice president of marketing at iPerceptions. “Our research shows that inexpensive banner and text ads are still preferred among web consumers. By having a direct dialog with consumers, we are able to know – with certainty – what consumers want and expect from their online experience.”

The iPerceptions study also unearthed some important data about how income level and frequency of visits impact consumer ad preferences. As advertisers plan key media buys to boost sales during the upcoming holiday season, they would do well to plan marketing messages and targeting tactics around the study’s finding that the likelihood that a person will click on an ad goes down as their income rises. On average, 40% of consumers likely to click on any ad make less than $50K a year – and only 15% make over $150K. The income gap is most pronounced with video ads, with 49% of consumers likely to click on video ads making less than $50K a year – and only 13% making over $150K.

Web marketers and publishers should also note that clicks come from loyal audiences. Across the board, 65% of consumers likely to click on online ads are weekly or daily browsers, and only 15% are first-time visitors and 6% are sporadic visitors.

“Our research clearly shows that media sites that offer consumers compelling content and features – encouraging repeat visits – generate much better ad clickthrough rates than less engaging sites,” said Levitt. “Marketers that want to reach high quality audiences should focus ad placement on sites that deliver the highest customer loyalty and repeat visitor traffic.”

iPerceptions technology goes beyond traditional web analytics to collect customer-generated feedback during actual web sessions to help websites understand who is visiting their site, why they are there, whether they are having a good experience, and what changes in site content or design would provide a better experience. By measuring metrics such as task completion and purpose of visit, iPerceptions can tell with certainty what consumers are doing on a site – and what they really want to do but are unable to – so that websites can pinpoint which marketing and merchandising strategies will deliver the best return.

More details on the iPerceptions research methodology and perceptual framework can be found at http://www.iperceptions.com.

About iPerceptions

iPerceptions is one of North America’s leading web-focused Voice of Customer analytics providers. Its webValidator Continuous Listening solution and Proprietary iPerceptions Satisfaction Index (iPSI), turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions’ clients include such well known brands as InterContinental Hotels, General Motors, Dell Computers, Hyundai, LG Electronics, Choice Hotels International, BMW and Monster Worldwide. iPerceptions has offices in New York, Toronto, Montreal and London.

NEW YORK – The 2nd edition of Search Engine Marketing, Inc., by experts Mike Moran and Bill Hunt, reflects the changes currently taking place in this fast-paced industry while reinforcing the solid business fundamentals of how search fits into an enterprise’s overall goals.

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site, first published in 2005, has since earned widespread praise, from both marketers and technical professionals alike, for its clear instruction and logical step-by-step approach to search marketing success. Knowledge, hard work, and execution– rather than quick fixes– represent the critical mix for sustained success, and Mike and Bill lead readers from start to finish.

The much anticipated new edition has been thoroughly updated, and includes a section to help marketers understand the increasing popularity of social media and how it relates to search. Search Engine Marketing, Inc. is bundled with a DVD including more than two hours of video presentations.

Part I of the new edition, “The Basics of Search Marketing,” covers how search engines work, how search marketing works – both organic search and paid placement – and closes with a look at the behavior of searchers themselves. Market share changes, name changes, and other transformations in the search business are reflected throughout.

In Part II, “Develop Your Search Marketing Program,” the authors help readers identify their own web site’s goals, track its progress, and define a formal search marketing strategy. Readers also learn how to create winning proposals that can be embraced throughout an organization, and how changes in free keyword tools can help streamline the planning process.

Part III, “Execute Your Search Marketing Program,” helps readers determine if their sites are properly indexed (and what to do if they’re not), choose keywords, optimize content for search landing pages, understand the strategic placement of inbound and outbound links, and understand the growth and importance of paid search programs.

Search Engine Marketing, Inc. concludes with a new “Beyond” section, to help readers understand the impact on search marketing from multimedia content, including content created directly by customers via blogs, and Web 2.0 capabilities such as Facebook and Twitter. The authors also help readers use their new skills to improve search engines within their own sites.

“The impact of social media has exploded since 2005 when we wrote the first edition, and bringing search strategy into Web 2.0 marketing activities can reap significant benefits,” Moran said.

Coinciding with the book’s publication, the authors were interviewed by fellow search expert Heather Lloyd-Martin (author of Successful Search Engine Copywriting) for a 4-part podcast series. The first podcast is on search marketing basics, the second on changes since the first edition, the third on social media marketing, and the last on Web site search.

In Part 3, Mike and Bill team with noted author David Meerman Scott (author of The New Rules of Marketing & PR). Visit www.ibmpressbooks.com/marketing for the entire series.

Author Bios

Mike Moran, former Distinguished Engineer for IBM, has 20+ years’ experience in search technology and holds four search patents. He led the original search engine marketing strategy for ibm.com, managed the site’s site search technologies, and spearheaded IBM projects in content management, personalization, and metrics. In 2008, Mike retired from IBM to pursue speaking, writing, and consulting, including serving as Chief Strategist for the digital communications agency Converseon. He is a charter member of the Direct Marketing Association’s Internet Marketing Advisory Board and a member of its Search Engine Marketing Council. He has spoken at events ranging from Search Engine Strategies to the Enterprise Search Summit. He is also author of the book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules (IBM Press, September, 2007) Visit www.mikemoran.com for more information including a daily blog.

Bill Hunt has been a pioneer in search marketing and is considered the leading thought leader on enterprise and global search engine marketing. Bill is CEO of Global Strategies International (GSI), a company that specializes in helping Fortune 500 companies develop, implement, and manage global enterprise search engine marketing programs. He is an internationally recognized global marketing expert who has spoken at conferences in over 30 countries. He is currently on the board of directors of the Search Engine Marketing Professional Organization (SEMPO) and has also been named by BtoB Magazine as one of the Top 100 Marketers. Visit http://enterprisesem.com/ for more information.

Early Praise:

“With Search Engine Marketing, Inc., Bill Hunt and Mike Moran have successfully updated what is already known in the industry as “The Search Marketing Bible.” With new content, examples, and insight including social media and Web site search, this is a must read book for marketers at companies of all sizes from start-ups to the Fortune 100.”- Lee Odden, CEO of TopRank Online Marketing and Author of Online Marketing Blog

“Search is the opportunity of our time because of its ability to match up your online presence with relevant customers. It is big, it is small, it is simple, it is complex, but most of all it is deeply monetizable- if done right. That last part is where Search Engine Marketing, Inc. comes in. Mike and Bill have done a fantastic job of updating their bestseller. Any organization that wants to get search needs to get this book.”- Avinash Kaushik, author of Web Analytics: An Hour A Day

Search Engine Marketing, Inc. is the newest addition to IBM Press™, a publishing partnership between IBM Corp. and Pearson Education, and the official publisher of IBM books for professionals and students.

The book is also available to Safari Books Online subscribers: http://safari.informit.com/9780137005123

Search Engine Marketing, Inc., 2nd Edition
October, 2008
IBM Press
627 pages
U.S. $49.99
ISBN-13: 978-0-13-6068686

About Pearson Education

The global leader in educational and professional publishing, Pearson Education is home to such respected brands as Addison-Wesley Professional, Cisco Press, Exam Cram, IBM Press, Prentice Hall Professional, Que, and Sams Publishing, which have as their online publishing arm InformIT (www.informit.com) -The Trusted Technology Learning Source. In addition, Berkeley-based Peachpit (www.peachpit.com), the publishing partner for Adobe Press, Apple Certified, and others, publishes best-selling books for creative design professionals. Pearson is also co-founder, with O’Reilly Media Inc., of Safari Books Online (http://safari.informit.com), the premier on-demand technology content library providing thousands of expert reference materials through a single point of contact, including expert technology, creative and design, industry and management resources in video, audio and written formats. Pearson Education is part of Pearson (NYSE: PSO), the international media company. Pearson’s other primary businesses include the Financial Times Group and the Penguin Group.

NEW YORK – As businesses face turbulent economic times, they are under immense pressure to justify advertising dollars. With upwards of 10 percent of US ad dollars being spent online, marketers are relentlessly focused on making the most of those investments. Search Engine Strategies’ (SES) highly regarded search engine marketing (SEM) training keeps marketing professionals in tune with the latest developments in the search industry.

Next up in the training series is New York’s SES Search Engine Marketing Training Workshop, slated for October 14. The in-depth training session is conducted in a small class setting, allowing the instructor to be readily accessible for informal one-on-one or small group discussions. Attendees are encouraged to bring their laptops to gain advice and insights on their own websites.

Led by Howard Kaplan of Future Now, Inc., this workshop will demonstrate the skills essential for building a user-friendly, search-friendly, and persuasive site that converts visitors into buyers. Attendees will gain practical knowledge and hands-on exposure to become top performers in the field. This call- to-action workshop will give participants a keen understanding of web analytics, web design, usability, social media, information architecture, and search engine optimization.

“Consultants, site designers, website owners, or in-house marketing professionals will leave this intensive workshop with the tools to achieve dramatic results online,” said Matt McGowan, Global VP of Marketing for Search Engine Strategies, ClickZ.com and SearchEngineWatch.com, properties of Incisive Media. “Attendees tell us this forum is an ideal way to learn the most pertinent skills as they need for making their online presence pay off.”

Location: Helen Mills Theater
137-139 W 26th St
New York, NY 10001
Date: Tuesday, October 14, 2008

Training Cost: Full day, including lunch – $1,345

For additional information on the training and on the upcoming SES Chicago, please visit www.searchenginestrategies.com.

About Incisive Interactive Marketing LLC — A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company’s activities are currently built around ten core industry sectors – mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels–in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

NEW YORK – 24/7 Real Media Inc., the leading global digital marketing company, today launched the latest version of Open AdStream®, its award-winning ad serving and campaign management platform for the targeting and delivery of ads to Web sites. Open AdStream 7.0 includes a completely re-engineered user interface and variety of new applications, delivering a powerful and comprehensive solution for publishers to easily maximize the value of their ad inventory.

Open AdStream 7.0 combines the powerful business intelligence of Web analytics with robust targeting options and a sophisticated decision engine, delivering the most lucrative ad in any digital format to any digital medium. The intuitive new user interface makes it easy for publishers to navigate Open AdStream’s wealth of feature sets and capabilities for optimizing campaigns to meet their unique needs. Campaign scheduling, administration and reporting are streamlined, and a customizable real-time dashboard provides up-to-the-minute data analysis.

With consumer behavior rapidly shifting and new digital marketing techniques emerging, publishers competing for ad revenue must ensure their campaign management solution clearly outlines every available option to maximize their profit and deliver detailed results. Thousands of popular Web sites such as United Media, eSignal and OK! Magazine use Open AdStream to manage their advertising inventory.

“In today’s hyper-competitive advertising environment, improvements in ad management can mean millions more in revenue for high-traffic publishers,” said Nicolle Pangis, Vice President, Product Management, Global Media and Technology for 24/7 Real Media, Inc. “Open AdStream 7.0 makes successful ad management accessible to every publisher, by presenting its extensive feature set in an intuitive interface that clearly provides the insight publishers need to maximize revenue from their ad inventory.”

One component of Open AdStream 7.0 that offers publishers a key advantage is its unique single tag architecture for custom targeting. By segmenting site visitors based on user attributes, behaviors and CRM data, publishers can target ads specifically at the audiences that matter the most to their business with just a single click.

Open AdStream is fully integrated with its state-of-the-art Rich Media Foundry automation system. Publishers can easily create, customize and serve rich media and video ads from all major third party rich media vendors.

Many of the new applications on Open AdStream 7.0 are designed to expand the ad management options for publishers with diverse infrastructures and business needs. For publishers with vertical networks or multiple Web sites, Open AdStream 7.0 can be tailored to match their particular business model and organizational structure. To determine whether cost per acquisition (CPA) campaigns would be more profitable, the new Performance Tracking functionality provides a full analysis of conversion activities occurring after their visitors either view or click on an advertising message.

A new global API also makes it simple to integrate custom or third-party software applications and access data through Open AdStream 7.0, enhancing efficiency, automation and functionality.

For more information on 24/7 Real Media and Open AdStream 7.0, visit www.247realmedia.com.

About 24/7 Real Media, Inc.

24/7 Real Media, Inc. a WPP company is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.

24/7 Real Media: The Science of Digital Marketing.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

INDIANAPOLIS – ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces the launch of the Extensions Network, an online showcase of integrations with the ExactTarget platform. Built entirely with ExactTarget’s on-demand platform, this online showcase provides marketers with a one-stop resource to find the tools they need to enhance their marketing performance, and it connects independent software vendors and other organizations with prospective customers.

“We are committed to empowering our clients with best in breed integration tools and solutions to get the most out of their email marketing programs,” said Peter McCormick, co-founder and vice president of partners and channels for ExactTarget. “Our clients can achieve better results when integrating the data from other applications like web analytics or CRM into their email programs, and Extensions Network will make it easier to identify and leverage the other applications that can enhance their email marketing program performance.”

Since the Extensions Network is an online showcase, available to anyone via the internet, listed integrations will gain immediate exposure to thousands of engaged clients and prospects across the globe. Each Integrated Partner listing will consist of a product profile that includes a product description, screenshots, reviews and an opportunity to request more information.

One highly-anticipated application to be featured in the Extensions Network is the soon-to-be completed ExactTarget for iPhone integration, which will be demonstrated live today at the Connections ’08 user conference and available for download later in the year. An email service provider first, iPhone users will soon have the option to download an ExactTarget application to track campaign activity and results from a single view on Apple’s popular handheld – from any location, at any time.

“Building this showcase by using our own on-demand software demonstrates the versatility of our platform and speaks to the growing need for a product which can adapt to any marketing situation within any given channel,” said Scott McCorkle, executive vice president of technology, product and channels for ExactTarget.

Several applications are currently available to ExactTarget clients on the Extensions Network, including integrations with Google, Microsoft, salesforce.com and Omniture.

For more information on the Extensions Network, please visit www.extensionsnetwork.com.

About ExactTarget:

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET

WHAT: Web Analytics Strategies webcast featuring Jupiter Research, Unica Corporation, The Hartford Group and Coastal Contacts; hosted by Jupiter and Unica Corporation

WHO: John Lovett – senior analyst, Jupiter Research
Daniel Schmerzler – director of eCommerce, The Hartford Group
Braden Hoeppner – director of web sales, Coastal Contacts
Akin Arikan – director of Internet solutions marketing, Unica Corporation

WHEN: Tuesday, September 30, 2008 1:00 pm Eastern Time

WHY: As expectations in web analytics continue to evolve, web analytics triumphs have grown elusive and those who do find success share a common trait—they have aligned the right strategies for best practices, staffing, and technology. But what are these strategies?

Join John Lovett, senior analyst from Jupiter Research and author of the July 2008 Jupiter Research “Web Analytics Buyer’s Guide: Assessing Vendors’ Competencies and Value” report, as he presents his insights and interviews Unica and two of its customers, The Hartford Group and Coastal Contacts.

This one-hour webcast will focus on how marketers and analysts can leverage web analytics information to support corporate initiatives and improve ROI. Attendees will learn how to:

* Identify web analytics strategies to support corporate initiatives
* Leverage configurable reports to analyze results
* Apply advanced segmentation data for in-depth analysis
* Utilize web analytics information with an eye towards bridging the gap between the online and offline

For additional information and to register for this webcast, please visit www.unica.com/panel.

About Unica

Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica’s Affinium® software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 600 companies worldwide depend on Unica for their enterprise marketing management solution.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

NEW YORK – 24/7 Real Media Inc., the leading global digital marketing company, today introduced a new Performance Tracking functionality for its Open AdStream® ad management platform. This new offering provides Web publishers with detailed and actionable insight into their audience behavior, to help identify optimal strategies for generating revenue.

With Performance Tracking, publishers get a full analysis of conversion activities occurring after their visitors either view or click on an advertising message on their site, and arrive on an advertiser’s site to browse or purchase. Open AdStream allows publishers to track conversions through multiple steps and assign specific revenue to each step. This allows clients to realize greater revenue by accurately attributing their audience’s actions.

With such a clear picture of their audience’s activities, publishers using Open AdStream can successfully evaluate the benefits of implementing a cost-per-acquisition (CPA) pricing model, to either support or replace cost-per-click (CPC) or cost-per-thousand (CPM) campaigns. Impressions and clicks can be tracked and reported through a variety of categories, including creative, campaign, advertiser or Web site.

“Partnering with 24/7 Real Media offers publishers access to the industry’s most effective and comprehensive targeting, tracking and reporting technology platform,” said Nicolle Pangis, Vice President, Product Management, Global Media and Technology for 24/7 Real Media, Inc. “Performance Tracking is the latest example of our consistent enhancements to Open AdStream, allowing publishers to better understand their core audience and maximize their advertising revenue.”

Publishers are also able to utilize the Performance Tracking functionality to track visitors arriving on their own site from external inbound campaigns, such as advertising on other sites. Subsequent activity conducted by visitors on the publisher’s site, such as downloads, searches and form submissions, can also be tracked and reported on.

Open AdStream is 24/7 Real Media’s proprietary, award-winning ad serving and campaign management platform, for the targeting and delivery of ads to their Web sites. Open AdStream combines the powerful business intelligence of Web analytics and behavioral targeting with a world-class management platform, delivering all digital formats across all digital platforms.

For more information on 24/7 Real Media and Open AdStream, visit www.247realmedia.com.

About 24/7 Real Media, Inc.

24/7 Real Media, Inc. a WPP company is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

Open AdStream provides effective internal controls that enable the efficient management of affiliate sites, offering real-time updates on campaign status and greater control and transparency for both vertical network owners and publishers, for effective ad delivery. Network managers at companies such as Hola Networks, Godengo and United Online Media Group are now taking advantage of Open AdStream’s capabilities for this purpose.

“We use Open AdStream to consolidate our properties and our 50 million members into a single audience,” said Jeremy Helfand, Executive Vice President and Chief Sales Officer, United Online Media Group. “Its intuitive technology allows us to run individual site advertising programs while maintaining an effective system for cross-property buys. With Open AdStream, we can access scheduling, targeting, optimization, and reporting capabilities uniquely suited to our properties.”

Affiliate sites can also use Open AdStream to determine which advertisements are delivered to their Web pages, with robust information fields and controls to help categorize and measure they payout. They have the ability to accept and decline ads with ease, see any given report regardless of location, and gain access to specific subsets of information. Ultimately this efficiency enables the owner to focus resources and energy on running a successful network and gaining revenue.

Vertical networks can also utilize the recently introduced MultiSite feature, which provides access controls to streamline management for networks with decentralized trafficking.

“As the most comprehensive ad management system available today, using Open AdStream for vertical network management provides an enormous benefit to vertical network owners and Web site publishers looking for enhanced control and flexibility over their sites,” said Nicolle Pangis, Vice President, Product Management, Global Media and Technology for 24/7 Real Media, Inc. “Open AdStream gives network operators an all-in-one tool for managing revenue and combining feature sets to operate their business more effectively.”

Open AdStream is 24/7 Real Media’s proprietary, award-winning ad serving and campaign management platform, for the targeting and delivery of ads to their Web sites. Open AdStream combines the powerful business intelligence of Web analytics and behavioral targeting with a world-class management platform, delivering all digital formats across all digital platforms.

For more information on 24/7 Real Media and Open AdStream for vertical networks, visit www.247realmedia.com.

About 24/7 Real Media, Inc.
24/7 Real Media, Inc. a WPP company is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.
24/7 Real Media: The Science of Digital Marketing.

24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.

SAN JOSE, Calif. – Recognizing innovation in the search industry, the first annual Search Engine Strategies (SES) Awards were announced this week at Search Engine Strategies (SES) San Jose http://www.searchenginestrategies.com/sanjose). The SES conference, which wrapped up today at the San Jose Convention Center, is an international event series for online marketers, digital agencies, webmasters and corporate decision makers.

The SES Awards, presented at keynote and Orion panel sessions throughout the four-day event, celebrate the event’s 10-year anniversary and were created to inspire innovation and encourage new ideas. Judged by a panel of industry experts and the SES editorial staff, the SES Awards honor outstanding search marketers.

The 2008 SES Awards winners are:

Best Search Engine Ad Platform: LookSmart AdCenter

Search Engine with Most Relevant Search Results: Yahoo!

Most Innovative New Search Engine: YellowBot (Young & Associates)

Technology Platform Search Marketers Can’t Live Without: Enquisite (Maven Communications)

Best SEM Technology Platform for SMBs: LocalLaunch; Marchex

Most Innovative Use of Search Engine Optimization: NikeStore (Range Online Media)

Most Innovative Paid Search Campaign: SearchAdNetwork; Building Blocks for LEGO’s Paid Search Media (iCrossing)

Best Social Media Marketing Campaign: Beaches of South Walton (USDM.net)

Best Business-to-Business Search Marketing Campaign: Microsoft Small Business Center (iProspect)

Best Multi-National Search Marketing Campaign: iCrossing Integrates Global Search Campaign for LEGO

Best Use of Local Search: US Small Business Administration-Business Gateway Initiative

Best Integration of Search with Other Media: The Tudors/Showtime (Outrider)

Most Effective Use of Web Analytics: Four Seasons Hotels and Resort (Acronym Media)

Best Web Analytics Platform: Omniture

Most Advertiser-Friendly Search Engine: Matchpoint.com

Editor’s Choice: Matt Cutts, Software Engineer Guru, Google

Led by search authority Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and SearchEngineWatch.com, SES San Jose is the preeminent source of practical knowledge for search marketers.

“Innovation is the name of the game in this industry as it continues to evolve,” said Ryan. “By recognizing those who are developing extremely effective and creative work, we know we’re inspiring others to drive this industry toward excellence.”

Since 1999, SES has guided search marketers of all skill levels through the fast changing and complex world of search — the single fastest growing marketing sector. The conference provides attendees with more than 80 sessions designed for every skill level.

For additional information about the San Jose event and other conferences in the series, visit www.SearchEngineStrategies.com.

About Incisive Interactive Marketing LLC — A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company’s activities are currently built around ten core industry sectors – mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels–in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

WebTrends bases this estimate on results of its new service, WebTrends Ad Director, which will formally debut at the Search Engine Strategies (SES) conference in San Jose, Calif., Aug. 18-21. WebTrends Ad Director utilizes self-learning technology to optimize millions of combinations of keywords, landing pages and ads across the major search networks to achieve maximum results. Companies using the solution have seen their return on ad spend increase an average of 44 percent.

“Search engine marketing is one of the most critical acquisition channels for many companies, but it is clear that a significant portion of these investments are being wasted or underutilized,” said Kevin Ryan, vice president and global content director of Search Engine Strategies and Search Engine Watch. “As search marketing becomes even more competitive, marketers would be smart to investigate automated methods for increasing SEM returns.”

“We have customers that are realizing over 1,500 percent return on ad spend after switching from their old bid management tools,” said Alex Yoder, WebTrends CEO. “But more importantly, all WebTrends Ad Director customers have seen substantial gains over bid management, while reducing the manual overhead associated with these outdated solutions. With WebTrends Ad Director, we have struck the optimal balance between what machines can do best — repetitive analysis, testing and updates on a massive scale — and the insight and perspective humans bring to search marketing decisions.”

Some of the clients who have realized substantial improvements in their SEM advertising results since switching from bid management to WebTrends’ automated optimization solution include Safelite™ AutoGlass, who increased daily sales by 42 percent after two months, and Orion™ Telescopes and Binoculars, who increased quarterly SEM revenues by 35 percent in one year, without increasing average CPC costs.

“We were able to achieve a much higher conversion rate and broader coverage of the online space while reducing staff hours dedicated to search campaign management by 50 percent,” said Alicia Albo, PsPrint (http://www.psprint.com).

In addition to significantly improving search advertising results, WebTrends Ad Director is the only automated solution that enables companies to override the system to achieve goals outside of normal parameters. For example, a company may wish to set minimum bids on certain terms, such as brand terms, regardless of the observed return.

To view our online press kit for SES San Jose: http://www.virtualpressoffice.com/kit/WebTrends

About WebTrends Inc.

WebTrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry’s most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including HSBC, Microsoft, Reuters, General Mills, and Ticketmaster, have chosen WebTrends business solutions and client services expertise to optimize their customers’ online experiences.

For more information, visit: www.webtrends.com.

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

- WebTrends reports record quarter
WebTrends Inc., a leading provider of Web analytics and online marketing solutions, announced that it achieved record revenue for the quarter ending June 30, 2008. WebTrends gained significant momentum in its core Web analytics business, winning important new customers, retaining virtually 100% of its enterprise-level customers, achieving more revenue than in any previous quarter, and maintaining its profitable operating margin.

“We’re proud to report the best quarter in the history of WebTrends, with bookings even higher than our record revenues, adding to our software-as-a-service subscription base,” said Dan Stickel, WebTrends CEO. “Our record quarter and the increased demand for our solution is a direct result of shipping substantive products that satisfy real needs, investing in customer support and services to ensure our clients’ success, and focusing on product innovation in strategic growth areas,” said Stickel.

- interCLICK reports a revenue increase of 31.2% sequentially; gross margin increases to 27% from 24% in 2008 first quarter

“The investments the Company made in the 2007 fourth quarter and 2008 first quarter have helped to drive margin expansion and increases in interCLICK’s comScore ranking, reflecting growing recognition from clients of the unique proposition we offer advertisers and publishers,” said Michael Mathews, interCLICK’s Chief Executive Officer. “In addition to growing revenue and improving margins, the Company has taken other steps to enhance operating results through the hiring of experienced sales executives to enter new geographic markets, while simultaneously streamlining operations to reduce corporate overhead. Since the end of the first quarter, interCLICK has also improved its balance sheet through the repayment of approximately $2.9 million of debt, further increasing its flexibility to grow its business. With industry leaders such as Google forecasting that online ad revenue could reach $500 billion, we believe that interCLICK is well positioned to participate in this growth.”

- Onstream Media Corporation Reports Quarterly Revenue Up 18.7% Year-Over-Year
For the first nine months of fiscal 2008, total revenue was a record $13.2 million, up 65.0% from the $8.0 million for the first nine months of fiscal 2007. The revenue growth was due to the inclusion of approximately $5.4 million in Infinite Conferencing revenue, which reflected nine months of operations in the current fiscal year, compared to approximately $1.3 million in Infinite Conference revenue during the two months following the acquisition last year.

- ValueClick’s reported revenue of $163.8 million was one percent below the low end of the $166 to $170 million guidance range issued on May 6
“While increased macroeconomic uncertainty makes revenue growth more challenging for the second half of the year, we are taking meaningful steps to preserve margins and drive long-term growth and shareholder value,” said Tom Vadnais, chief executive officer of ValueClick. “We are accelerating initiatives to increase synergies among our businesses, and we have been active in our stock repurchase program since our July 17 pre-announcement. We believe ValueClick’s long-term prospects are bright, and we are committing resources to realize the opportunities in front of us while driving bottom line results.”

BOSTON–(BUSINESS WIRE)–Compete, Inc., a leading web analytics company and unit of TNS media, today announced it will host a webinar on August 21st to share an in-depth analysis of best practices for optimizing consumer behavior after they click through online advertisements. The webinar, “Where Have All the Click-throughs Gone?,” will showcase online landing pages from the ad campaigns of leading automotive, financial services, telecom and travel brands. Compete will discuss examples of optimized site experiences and performance metrics that marketers can immediately apply to achieve their click-through and conversion rate goals.

Marketers invest a significant amount of time and money in marketing campaigns aimed at delivering positive post-click experiences, ultimately hoping to convert these clicks into sales. On average, however, more than 95 percent of visitors that click on online ads never make a purchase. In addition, because post-click experiences vary widely, conversion rates can differ by as much as five times between the top and bottom quartiles in an industry, leaving significant opportunities for marketers to boost ROI.

Compete’s Landing Page EffectivenessSM is the first advertising measurement service to track campaign-specific performance of competitors’ advertisements and determine how well they worked beyond simple impressions and click-through metrics.

Stephen DiMarco, chief marketing officer at Compete and Miro Kazakoff, managing director, will lead the webinar in which participants can expect to gain valuable insight into:

* Landing page optimization from the advertising experience through conversion
* Increasing returns on marketing and development investments
* Industry-specific performance metrics for the best landing page experiences of 2007

The webinar, “Where Have All the Click-throughs Gone?,” will be held on August 21st, 2008 at 2:00 PM ET. To register, please visit the highlights section on Compete’s home page: www.compete.com or register directly at http://tinyurl.com/6qq3y8.

For more information about Compete’s new Landing Page Effectiveness product, email LPE@compete.com.

About Compete, Inc.

Compete, a unit of TNS media, helps the world’s top brands improve their marketing based on the online behavior of millions of consumers. Leading marketers such as Carlson Hotels Worldwide, Hyundai Motor America, Upromise, Chrysler, and Verizon Wireless rely on Compete’s services to create effective online experiences and highly profitable advertising campaigns. Compete’s online behavior database – the largest in the industry – makes the web as ingrained in marketing as it is in people’s lives. Compete was founded in 2000 and is located in Boston, MA, with offices throughout the U.S. For more information about us, please visit http://www.competeinc.com/, or to join the conversation visit http://www.compete.com/.

About TNS media

Established in more than 30 countries, TNS media explores all the media – print, radio, TV, Internet, social media, cinema and outdoors worldwide, 24 hours a day, seven days a week, and offers a full range of insights, analyses and audience measurement services.

TNS media combines the deepest expertise in the industry to provide media and marketing intelligence including advertising expenditure monitoring, advertising creation monitoring, audience measurement, market influence analytics, online consumer behavior tracking, news monitoring, sports sponsorship evaluation and more. The TNS Media companies track more than 3 million brands and provide vital market intelligence to 16,000 customers in the world.

TNS is the sixth sense of business™.

For more information about TNS, please visit www.tnsglobal.com.

The new MultiSite features provide access controls and organizational means designed to streamline ad operations and visibility. Publishers can tailor their ad management and reporting to reflect their business hierarchies and organizational structure, while maintaining appropriate permissions access for all ad operations personnel.

Publishers are now able to customize the organization of their sites into different hierarchical groups on the intuitive Open AdStream interface based on various categories, such as geography, domain name or vertical market. For example, a publisher with multiple local news sites based throughout the country can access all of them with one login, and organize their sites by the regions of its choice to evaluate results and formulate future marketing strategies.

“This upgrade is the latest example of 24/7’s commitment to designing solutions that simplify ad management for publishers while addressing the complex demands and structures of their business,” said Nicolle Pangis, Vice President, Product Management, Global Media and Technology for 24/7 Real Media, Inc. “The new MultiSite functionality gives publishers unprecedented control of management and reporting to ensure optimal revenue generation across all of their sites.”

Open AdStream is 24/7 Real Media’s proprietary, award-winning ad serving and campaign management platform, for the targeting and delivery of ads to their Web sites. Open AdStream combines the powerful business intelligence of Web analytics and behavioral targeting with a world-class management platform, delivering all digital formats across all digital platforms.
For more information on 24/7 Real Media and Open AdStream and the new MultiSite functionality, visit www.247realmedia.com.

About 24/7 Real Media, Inc.
24/7 Real Media, Inc. a WPP company, is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.
24/7 Real Media: The Science of Digital Marketing.

NEW YORK – April 21, 2008 – 24/7 Real Media, Inc., the leading global digital marketing company, today announced a partnership with four major publishers to create BBN, the nation’s largest B2B online advertising network. Cygnus Business Media, Nielsen Business Media, Reed Business and The McGraw-Hill Companies are coming together for the first time to offer unprecedented reach and more efficient media buys for online advertisers.

BBN offers the most highly concentrated and far-reaching collection of B2B targets ever created, including the Web sites of leading publications such as Construction Equipment, Adweek, AviationWeek & Space Technology and CPA Technology Advisor. The BBN network reaches nearly 10 million monthly unique users, with approximately 60% of their audience consisting of small business owners and decision makers. This powerful network includes more than 200 Web properties covering dozens of industries to ensure advertisers reach their specific B2B targets.

Former CBS executive and MarketWatch co-founder, Derek Reisfield, has been appointed Chairman of the new venture. “The BBN will fill a critical need by connecting B2B publishers with the advertisers and agencies trying to reach their high quality audiences in a way that provides greater reach,” said Reisfield. “The BBN is excited to launch with so many great B2B sites. At launch, we are the leading network for advertisers to reach high quality B2B audiences.” The BBN will also be inviting other B2B publishers to participate later this year.

The BBN properties are the latest addition to 24/7’s digital media offering, which consists of over 1,500 sites serving advertising impressions in countries around the world. 24/7 Real Media’s network reaches around 150 million unique viewers each month, with participants achieving optimal ROI through the industry’s most advanced targeting solutions including lifecycle management, search retargeting, geo-demographic, content, behavioral, retargeting and custom.

“BBN gives advertisers unparalleled access to reach decision makers across the entire B2B spectrum with one large-scale purchase, through four of the industry’s largest and most highly respected publishers,” said David J. Moore, CEO of 24/7 Real Media, Inc. “We continually innovate in order to deliver more effective targeting and broader reach for our advertising partners, and have developed the preeminent network in a number of verticals such as B2B.”

The BBN network will be utilizing Open AdStream®, 24/7 Real Media’s proprietary, award-winning ad serving and campaign management platform, for the targeting and delivery of ads to their Web sites. Open AdStream combines the powerful business intelligence of Web analytics and behavioral targeting with a world-class management platform, delivering all digital formats across all digital platforms.

“This partnership will be a valuable opportunity for Cygnus to reach new advertisers and generate greater revenue for our online B2B properties,” said Carr Davis, CEO Cygnus Business Media. “24/7 Real Media has provided us with the tools and ad management expertise to ensure we are gaining the best value for our ad inventory across each of our publications.”
For more information on the BBN network, visit www.247realmedia.com.

About 24/7 Real Media, Inc.
24/7 Real Media, Inc. a WPP company (Nasdaq: WPPGY), is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.