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SiteVantage Transforms Digital Measurement with Powerful New Capabilities SAN DIEGO – Anametrix (http://anametrix.com), the leader in cloud-based business marketing intelligence, today announced the immediate availability of its SiteVantage™ next-generation web analytics solution. Built on the new InstaVantage™ platform by the original creators of Hitbox/HBX real-time web analytics, SiteVantage will be used by customers to meet [...]
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Industry Insiders Provide Tips on How to Integrate Online Marketing Technologies to Deliver Results INDIANAPOLIS – Global email marketing and interactive marketing provider ExactTarget released a new executive briefing, giving marketers exclusive insight from the world’s top technology providers on how integrating marketing technologies can boost customer engagement, save time and money and drive additional [...]
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Free Service Empowers Businesspeople, Marketers and Developers to Optimize Website Performance and User Experience; Company Closes $4M Series A CAMBRIDGE, Mass. – Yottaa, an innovative cloud computing company driven by the pursuit of a better Internet experience, unveiled its suite of free Web performance analytics tools in public beta and announced the close of a [...]
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Partnership Provides Access to Local Experts Across Europe, Asia, Middle East, Americas INDIANAPOLIS – ExactTarget, a global provider of email marketing and interactive marketing solutions, announced a new partnership with Acceleration, the leading provider of consulting, systems integration and technology services, to deliver and optimize the interactive marketing campaigns of ExactTarget clients across Europe, the [...]
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Visionary Studio Executive and Serial Technology Entrepreneur Appointed as Independent Board Members SANTA MONICA, Calif. – Demand Media®, a leading content and social media company, announced the appointment of Peter Guber, chair of Mandalay Entertainment Group; and Josh James, senior vice president and general manager, Omniture Business Unit of Adobe, to its board of directors [...]
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The Largest Semantic Technology Conference Will Feature a Special Program to Showcase How Developments in Semantic Technology Create Opportunities in Marketing and Advertising; Semantic Technology Conference 2010 LOS ANGELES – Semantic Universe announced a new program within its 2010 Semantic Technology Conference (SemTech 2010) called “Marketing in the Web 3.0 World”, taking place on June [...]
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Avinash Kaushik, Author of Web Analytics 2.0, Co-Founder of Market Motive Inc and Analytics Evangelist for Google, Announced as Keynote Speaker at Search Engine Strategies London 2010 LONDON – Incisive Media announced that Avinash Kaushik, author of Web Analytics 2.0, co-founder of Market Motive Inc and analytics evangelist for Google will be a keynote speaker [...]
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Jim Sterne, Producer of the eMetrics Marketing Optimization Summit and Chairman of the Web Analytics Association, Announced as Keynote Speaker at Search Engine Strategies London 2010 LONDON – Incisive Media announced that Jim Sterne, producer of the eMetrics Marketing Optimization Summit and chairman of the Web Analytics Association will be a keynote speaker at the [...]
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Ownership Stake in Internet Marketing Company Further Expands Digital Service Offerings NEW YORK – Global Advertising Strategies, an international full-service marketing and advertising firm, acquired a 41% stake in Blueliner Marketing LLC, an internet marketing company specializing in search engine optimization (SEO), digital advertising strategies, web analytics, email marketing, interactive PR, web design and web [...]
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LONDON – Specialist search marketing agency Greenlight has announced the integration of its proprietary paid search campaign management platform Quant™ with third party tracking tool Omniture. Quant is an intelligent automation platform for managing paid search that works out how to increase ROI without increasing budget, and models and predicts the impact on profits of [...]
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First-of-its-Kind Offering Bridges Best of Web Analytics and Email Marketing for Fully Integrated Approach to Optimizing Marketing Campaigns DURHAM, N.C. & RAMAT GAN, Israel – Contactology, a provider of email marketing and online survey technologies, announced a first-of-its-kind technology partnership with ClickTale, a recognized pioneer and leader in web analytics and customer experience optimization.
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Audience Discovery Platform Brings a New Level of Real-Time, Data-Driven Audience Optimization to Advertising Agencies With a Focus on Privacy SAN MATEO, Calif. – Aggregate Knowledge (AK), the leading provider of real-time display optimization solutions, announced it has been accepted for membership with the Network Advertising Initiative (NAI), a cooperative of online marketing and analytics [...]
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