Tag: Washington
Online Publishers Association Extends Its Public Policy Efforts with Addition of Vice President of Government Affairs
Hires Executive with Capitol Hill Experience Complemented with Private Sector Work as Director of Government Affairs for IAC New York, NY – November 21, 2008 – As part of its continuing effort to engage in public policy related to digital media, the Online Publishers Association (OPA) today announced it has added the position of Vice [...]
AOL’s Platform-A to Deliver Two-Day, Billion Impression Ad Campaign for T-Mobile
First-of-Its-Kind Ad Buy Leverages Platform-A’s Unmatched Reach NEW YORK – AOL’s Platform-A announced that it launched, in partnership with T-Mobile USA, an unprecedented billion-impression Web advertising campaign across Platform-A during a two-day period on November 10 – 11. The first-of-its-kind advertising buy underscores Platform-A’s ability to reach more U.S. online consumers – more than 90% [...]
Akamai Releases Third Quarterly “State of the Internet” Report
* Attack traffic continues to grow, both in terms of country counts and number of targeted ports * New Internet connectivity up significantly during the quarter, through undersea cables, WiMAX, and satellite * Akamai observes a nearly ten percent increase globally in the number of unique IP addresses connecting to its network; may be attributable [...]
interCLICK Joins The Humane Society of the United States in Support of Proposition 2
National Ad Network to Run a Series of Online Advertisements Encouraging a “YES” Vote on Prop 2 NEW YORK & WASHINGTON – interCLICK, Inc. (OTCBB: ICLK), the fastest growing ad network in the US(1) and The Humane Society of the United States have teamed up to raise awareness of Proposition 2, the Prevention of Farm [...]
SinglePoint Introduces SingleBrand Ad Marketplace, the First Real-Time Mobile Advertising Marketplace for Messaging Campaigns
BELLEVUE, Wash. – SingleBrand Ad Marketplace, introduced today by SinglePoint, the leading provider of mobile interactivity and advertising, is the first real-time mobile advertising marketplace for SMS and MMS ad campaigns generated by popular interactive TV shows on major networks, such as CBS Corp., NBC Universal, Viacom, and others. Now advertisers and brands can easily [...]
POLITICO Launches Network to Share Content and Ad Revenue with Nationwide Media Outlets
ARLINGTON, Va., Sept. 9, 2008 — POLITICO (www.politico.com), one of the top news websites covering national political, congressional and lobbying news, has partnered with Adify, the premier vertical ad network management company, to launch the POLITICO Network (www.politiconetwork.com). Under the new network, media organizations selected by POLITICO’s editors will have access to POLITICO’s top stories [...]
IAB Gets a New Director of Public Policy
The Interactive Advertising Bureau (IAB) announced that Alison Pepper has joined the organization as Director of Public Policy. With this hire, IAB is strengthening their lobbying force for consumer privacy, data and cyber security, as well as tax and trade issues that impact Internet advertising, as these are Ms. Pepper’s specialties. She will work in [...]
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