Vpaid | Ad Operations Online

This is a tag page, a collection of currently published articles on the topic indicated by the tag name. If you haven't found here what you were looking for, we suggest you navigate the site using the menu above, or try to re-formulate your search:

IAB Releases Vast 2.0, Update Streamlines Process of Serving Digital Video, the Next Version of Digital Video Ad Serving Template

Posted on 25 November 2009

Improves Process of Buying and Selling Vibrant Digital Advertising Platform

NEW YORK – The lightning-quick pace of innovation in digital video ad platforms and tools has resulted in divergent technologies and systems that impact the successful deployment of advertising campaigns. To resolve this friction point and continue its leadership role in standardizing digital video the Interactive Advertising Bureau (IAB), released “VAST 2.0”, an update to the Digital Video Ad Serving Template that it created in July 2008 to standardize the communication protocol between video players and servers. The announcement was made at the IAB’s annual Ad Ops Summit in New York City.
Read the full story

Tags: ad ops summit, Ari Paparo, digital advertising platform, digital video ad server, digital video ad serving template, digital video standards, IAB, iab vast 2, in stream ad format guidelines, instream ad metrics, instream advertising, Internet Advertising Bureau, video ad platforms, video player ad interface, video player communication protocol, video server communication protocol, vpaid

Posted in Ad Groups & Agencies, Ad Metrics, Ad Networks and Platforms, Ad Operations, Ad Products, Ad Serving, Ads by Creative, Ads by Display, IAB, In-Stream Ads, Rich Media Ads, Video AdsComments (1)

Preparing Operations for The Future of Video Online Technical Forum June 24th

Posted on 18 June 2009

The Online Technical Forum series continues on June 24th, 2009 at 12pm EST with: Preparing Operations for The Future of Video: VAST & VPAID.

Joey Trotz, Senior Director, Strategic Advertising Technology at Turner Broadcasting will present and discuss with attendees how ad operations will benefit most from these online video ad initiatives – and what they should be doing now to take advantage.
Read the full story

Tags: admonsters, Auditude;, online technical forum, online video advertising, vast, vpaid

Posted in Ad Operations, Ad Serving, AdMonsters, Ads by Creative, Display Ads, EventsComments (0)

Do you have, or know of a Twitter profile relevant to Online Advertising?

Let us know, and we'll add it to the Twitter list - see below its live feed!