Nielsen, a leading provider of information and insights into what consumers watch and buy, today announced the acquisition of Vizu, a technology company that enables advertisers and publishers to assess and optimize online advertising effectiveness. This acquisition will build on Nielsen’s online and cross-platform advertising campaign measurement and advertising solutions by adding real-time online effectiveness measurement.
There’s no denying that brand marketing and online advertising are converging…and at a rapid pace. Now, brand marketers have a money-back guarantee that their digital brand dollars will produce return. ValueClick Media, a division of ValueClick, Inc. (NASDAQ: VCLK), today announced the launch of the 20/20 Brand Guarantee, the company’s promise to deliver on a marketer’s brand lift objectives, or their money back.
Vizu Corporation, an online ad technology company that enables advertisers and publishers to measure and optimize Brand Lift in real-time, today announced the availability of a series of case studies developed to evaluate the effectiveness of different approaches to social media advertising. In recent weeks, the company has partnered with 33Across, BuzzFeed, BlogHer, and others to benchmark the effectiveness of brand advertising using social media tactics ranging from blogging to leveraging the social graph, from marketers such as Jones New York, GE, and Mary Kay Inc.
Industry-First, In-TV Brand Survey Capability from Vizu Gives Brands Real-Time Insight into Ad Campaign Efficacy REDWOOD CITY, CA – YuMe, the operating system for TV 2.0, today announced that it…
Delivers industry’s first in-stream Brand Lift measurement and optimization solution through support of VAST/VPAID standards and integration with leading video player technologies San Francisco -Vizu Corporation (www.brand lift.com), an online…
Former Yahoo! and Vizu Executive Jeremy Longinotti to Lead Audience Targeting Solutions ST. CLOUD, Minn. – eBureau, a leader in predictive analytics for performance marketers and digital advertisers, announced Jeremy…
Intent to View Climbs Steadily until 76 Seconds of Exposure and then Falls Off NEW YORK – Lotame, a provider of data-driven techniques to improve the targeting, delivery and performance…
AdNectar Releases First of its Kind Study by Vizu Revealing Virtual Gifts are the Most Effective Way to Market to Social Networking Audiences PALO ALTO, Calif. – March 9, 2009…
Advertisers See the Real Impact of Campaigns Through Measurement of Brand Lift and Contextual Linguistics Analysis NEW YORK – Lotame, a platform enabling targeted advertising to customizable audiences through social…
