Tag: Virginia
LucidMedia Secures $8.8 Million in Funding to Launch Contextual Display Advertising Network and Opens Madison Avenue Sales Office
RESTON, Va. & NEW YORK – LucidMedia (www.lucidmedia.com), an online contextual display advertising platform and meta-network, today announced several milestones surrounding its continued growth, inclusive of the completion of $8.8 million in funding, including the value of converted debt, to support the launch and expansion of LucidMedia’s contextual advertising network; the opening of a New [...]
Black Friday Sees $534 Million in E-Commerce Spending, Up 1 Percent Versus Year Ago
Upcoming ‘Cyber Monday’ Represents Strong Historical Bellwether for Total Holiday Season E-Commerce Spending RESTON, VA, November 30, 2008 – comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported its tracking of holiday season retail e-commerce spending for the first 28 days of the November – December 2008 holiday season. For the [...]
comScore Media Metrix Ranks Top 50 U.S. Web Properties for October 2008
U.S. Presidential Race Drives Americans Online for Election News Halloween and Early Holiday Browsing Boost Traffic to Retail Sites RESTON, VA, November 20, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for October 2008 based on [...]
Akamai Releases Third Quarterly “State of the Internet” Report
* Attack traffic continues to grow, both in terms of country counts and number of targeted ports * New Internet connectivity up significantly during the quarter, through undersea cables, WiMAX, and satellite * Akamai observes a nearly ten percent increase globally in the number of unique IP addresses connecting to its network; may be attributable [...]
Whither the Click? comScore Brand Metrix Norms Prove “View-Thru” Value of Online Advertising
Cost Per Click Based Advertising Models Fail to Monetize the Full Impact of Online Ad Exposures for Publishers RESTON, VA, November 17, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of its comScore Brand Metrix norms database, compiled from nearly 200 brand impact studies conducted across [...]
TRAFFIQ Announces Next Generation Advertising Marketplace
Sneak Preview to be Available at Ad:Tech New York ad:tech New York Booth No. 926 NEW YORK – TRAFFIQ® – The Premium Advertising Marketplace announced the launch of the most advanced version yet of its online ad exchange , boasting two new extensions that will make the platform even more powerful for buying, selling, and [...]
Gannett Board Elects Two New Directors
MCLEAN, Va. – The Board of Directors of Gannett Co., Inc. (NYSE:GCI) has elected two new directors, effective immediately. * Howard Elias is president, EMC Global Services and Resource Management Software Group, and executive vice president, EMC Corporation. Elias oversees EMC’s professional services and global customer support organizations, EMC Consulting, and Global Pre-Sales and Education [...]
TRAFFIQ to Preview Next-Gen Platform & Co-Host Panel on Value of Ad Exchanges, at ad:tech New York
NEW YORK – ad:tech New York, Nov. 3-6, will offer two new events to glean the present and future of online ad exchanges: first, a preview of the next-generation platform soon to be forthcoming from TRAFFIQ® – The Premium Advertising Marketplace; and second, a myth-busting panel discussion on the real-world value of online exchanges, to [...]
AdJuggler Partners with Click Forensics to Eliminate Click Fraud and Improve Traffic Quality for Online Ad Campaigns
Award-Winning Ad Serving Platform Helps Clients Achieve Faster ROIs and Better Manage Their Advertising Spending ALEXANDRIA, Va. November 4, 2008 AdJuggler, the industry leader in online ad management systems for small and mid-market businesses, announced today that is has partnered with Click Forensics to help combat click fraud and improve overall traffic quality for AdJuggler’s [...]
AOL Adopts Brightcove Platform for Online Video Properties
Brightcove & AOL Joint Press Release Partnership Enables AOL to Accelerate Investment in Video Search and Advertising Products CAMBRIDGE, Mass., and NEW YORK, October 28, 2008 – Brightcove Inc. and AOL today announced AOL will adopt Brightcove for online video content management, publishing and video playback throughout the AOL Network. This partnership will combine AOL’s [...]
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