NEW YORK – AOL Inc. (NYSE: AOL) announced the launch of Patch’s 100th site, Morristown Patch (http://morristown.patch.com). AOL also announced that Patch plans to rapidly expand to more than 500 U.S. neighborhoods in 20 states by the end of 2010. Additionally, with over 500 journalists still to be hired, Patch expects to be the largest hirer of full-time journalists in the U.S. this year.

“Today’s launch of our 100th site is a significant milestone for us. We began with just three Patch communities in February 2009, and have since made incredible progress toward fulfilling our core mission of providing comprehensive information and trusted, professional news coverage to towns and communities,” said Warren Webster, President, Patch Media. “We believe Patch is a revolutionary and efficient approach to producing relevant, quality local journalism at scale, and we couldn’t be more excited about expanding into hundreds of new communities across America this year.”

Every Patch site is run by one professional local editor who, along with freelancers, provides quality original news and information to its community. As part of its expansion, Patch continues to hire experienced professional journalists to fill important new roles in the organization.

In addition to being a destination for original content produced by professional journalists, Patch is a platform for community members to comment on stories, share their opinions, post photos and announcements, and add events to the community calendar.

Patch sites are already up and running in California, Connecticut, Illinois, Maryland, Massachusetts, New Jersey, New York, Rhode Island and Virginia. The 2010 expansion includes plans to extend Patch’s reach into more than a dozen new states including Florida, Georgia, Indiana, Kentucky, Michigan, Minnesota, Missouri, Ohio, Pennsylvania, Washington and Wisconsin.

Recent Patch hires

Patch has completed its hiring of senior editorial field management with four regionally based Editorial Directors. They report to Brian Farnham, Patch’s Editor-in-Chief.

Marcia Parker (San Ramon, California), Editorial Director of the West Coast Region, joins Patch from the Graduate School of Journalism at the University of California, Berkeley, where she served as Assistant Dean for six years. She is the founding Editor-in-Chief, of Tri Valley Magazine, former Director of Programming at AOL Small Business, and has worked at Crain’s New York Business, United Press International and the Center for Investigative Reporting.
Tim Windsor (Baltimore, Maryland), Editorial Director of the South Region, joins Patch from Johns Hopkins University, where he was Director of Digital Strategy. He is the former Vice President and General Manager of Baltimore Sun Interactive.
Anthony Duignan-Cabrera (Colts Neck, New Jersey), Editorial Director of the Northeast Region, joins Patch from CNNgo.com, where he was Editorial Director, charged with developing and driving the content strategy of CNN’s travel/culture/entertainment portal for the Southeast Asian region. He previously worked at Imaginova, ABC News and People magazine.
Sherry Skalko (Chicago, Illinois), Editorial Director of the Midwest Region, joins Patch from the Online News Association, where she served in several capacities, including training, membership, and development, and as editor of Journalists.org. She previously worked as an editor and content strategist at Tribune Interactive, SunSentinel.com and ESPN.com.
Additionally, Patch has recently hired 52 Regional Editors across 13 states.

“Our editorial staff members share the outstanding qualities that define all of Patch’s professional journalists across the country – a passion for journalism, top-notch credentials, and a commitment to redefining local coverage in a shifting media landscape,” said Brian Farnham, Patch’s Editor-in-Chief. “We are delighted to welcome these new directors and regional editors, along with the hundreds of local editors who will be joining us across the country this year.”

“All news is essentially local, and the pace at which Patch has grown shows that the demand for meaningful community news and information is alive and well,” said Phil Meyer, Professor Emeritus in the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill, and a member of the Patch Editorial Advisory Board. “Patch’s strength lies in the hyper-relevant nature of the information it provides to users in the communities and the robustness of its journalism. Patch has made a demonstrable leap toward filling a distinct gap in news and information at the hyper-local level.”

Morristown, NJ: 100th Patch site

Morristown, NJ is steeped in history and is characterized as “the military capital of the American Revolution” because of its strategic role in the war for independence from Great Britain. It’s also where Samuel F. B. Morse (1791-1872) developed the telegraph. Today, the downtown shopping area and business district are centered around Morristown Green, a former market square from Morristown’s colonial days.

A “Patch 100” logo was created in celebration of the Morristown site launch and is reflected on all 100 Patch sites today. In honor of the milestone, an estimated 400 Patch employees across the country will participate in a volunteer day in the communities in which they live and work. Patch will also donate advertising space to charitable organizations in its local communities. All of this is part of Patch’s ongoing “Give 5” volunteer program.

Patch is also working with the Morristown Clean Communities Program to “Adopt a Spot.” Patch employees will be responsible for caring for this spot, a playground near the center of town, throughout the year. A number of Patch employees will be volunteering at the playground today.

About Patch

Patch is a local content and advertising platform. Patch Media Corporation currently operates 100 community-focused sites serving towns in California, Connecticut, Illinois, Maryland, Massachusetts, New Jersey, New York, Rhode Island and Virginia. Patch is making an important investment in local journalism by placing professional journalists in each town it serves to encourage community participation and provide original, trusted coverage for each individual town. In addition to professional journalists producing original content, Patch is a platform for community members to comment on stories, share their opinions, post photos and announcements, and add events to the community calendar. For more information about Patch, go to www.patch.com.

The 100 sites include: CALIFORNIA: Agoura Hills, Albany, Beverly Hills, Calabasas, Culver City, Danville-Alamo, Hermosa Beach, Lamorinda, Manhattan Beach, Mill Valley, Pleasanton, Redondo Beach, San Anselmo-Fairfax, San Rafael, San Ramon, Walnut Creek and West Hollywood; CONNECTICUT: Brookfield, Darien, Fairfield, Monroe, New Canaan, Newtown, Ridgefield, Southbury, Westport and Wilton; ILLINOIS: La Grange and Skokie; MARYLAND: College Park and Riverdale Park-University Park; MASSACHUSETTS: Arlington, Belmont, Brookline, Concord, Lexington, Marblehead, Melrose, Milton, Needham, Reading, Wellesley, Westwood and Winchester; NEW JERSEY: Basking Ridge, Bridgewater, Caldwells, Chatham, Cranford, Hoboken, Hopatcong, Livingston, Madison, Maplewood, Millburn-Short Hills, Montclair, Montville, Morristown, Ridgewood, Scotch Plains-Fanwood, South Orange, Springfield, Summit, West Orange, Westfield and Wyckoff; NEW YORK: Bayport-Blue Point, Bedford-Katonah, Bellmore, Bronxville-Eastchester, Chappaqua-Mount Kisco, Commack, Garden City, Glen Cove, Harrison, Hastings-Dobbs Ferry, Huntington, Larchmont-Mamaroneck, Massapequa, Merrick, New City, Nyack-Piermont, Patchogue, Port Chester, Port Washington, Rockville Centre, Rye, Sachem, Sayville, Scarsdale, Smithtown, Syosset, Tarrytown-Sleepy Hollow, Three Village, West Islip and Yorktown; RHODE ISLAND: Middletown, Newport and Portsmouth; and VIRGINIA: Reston.

About AOL

AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings.

FALLS CHURCH, Va. – 1105 Government Information Group, the leading provider of integrated information and media for the government information technology (IT) market, announced that it is promoting FOSE 2009 and the GovSec, U.S. Law Conference and Exhibition via social networking initiatives. Utilizing Facebook, Twitter, and LinkedIn, as well as other blogs and Web forums, FOSE and GovSec, U.S. Law are reaching federal IT managers, creating excitement about the events, and educating previous/prospective attendees about educational opportunities and featured exhibits.

FOSE – the largest trade show for government technology professionals – is co-located this year with GovSec, U.S. Law. The events are scheduled for March 10-12, 2009 at the Walter E. Washington Convention Center in Washington, DC.

“Social networking initiatives are changing the communications landscape and redefining how citizens interact with government,” said Christina Condos, Vice President of Events for 1105 Government Information Group. “We are connecting with hundreds of new and existing show attendees through online communities. Once there, attendees are not only sharing information about the scheduled events, but are also understanding new ways to use social networking initiatives to improve their relationships with taxpayers, vendors, and customers.”

Below are a list of social networking sites with links to information about FOSE and GovSec, U.S. Law:

* LinkedIn http://tinyurl.com/clxkz5

* Twitter http://www.twitter.com/FOSE2009

* Facebook http://www.facebook.com/pages/Washington-DC/FOSE-2009/50718708094

“Social networking sites meet customers where they live and work – on the Internet,” said Mitch Arnowitz, Managing Director, Tuvel Communications. “1105 Government Information Group is truly an early adopter of this technology, helping federal IT managers to understand the benefits of social networking through practical application.”

Since 1976, FOSE has been in the forefront of the government technology revolution, contributing to many technological and creative developments that have helped shape public and private sector initiatives. FOSE remains the premier meeting and solutions marketplace for government technology and program management professionals. Featuring groundbreaking education, smart solutions, and unparalleled networking events and programs, FOSE brings together an audience that shares a passion for computing and technology.

For information on all the conference program and exhibitors participating at FOSE 2009, please visit: http://www.fose.com or for information about GovSec, U.S. Law, please visit http://www.govsecinfo.com/. To register as press for both events, contact A.J. Guenther at 571-323-2585, ext. 2130 or aj@connellyworks.com.

About GovSec (March 11-12, 2009 www.govsecinfo.com)

GovSec is the premier conference and exposition for government security. Established in 2002, GovSec features tools, systems, and products that meet the comprehensive security needs of federal, state, and local governments and the U.S. military, including: asset protection; cyber and information protection; and the integration of these critical functions. The 2009 theme, “convergence of physical and logical security” will optimize the event’s co-location with FOSE and explore how physical and IT security can be enhanced by collaboration.

About U.S. Law (March 11-12, 2009 www.govsecinfo.com)

The U.S. Law Enforcement Conference and Exposition provides an unparalleled forum that drives federal, state, and local interaction within the law enforcement communities and offers products and solutions that meet the ever-changing needs and roles of today’s law enforcement agencies. U.S. Law addresses the needs of federal law enforcement and promotes collaboration and coordination between those officers and state and local police. Additionally, this year’s program will focus on public safety IT and how agencies across the nation can better coordinate and collaborate through advancements in IT, information sharing, and interoperable communications. The event also provides state and local officers with insight on how homeland security concerns will affect local jurisdictions and offers them valuable tools to meet these challenges.

About 1105 Government Information Group

1105 Government Information Group is the leading provider of integrated information and media for the government information technology market. Our comprehensive portfolio of print, online, event, custom media and research products distinctively serves the information needs of the government IT buying team—agency executives, program managers, IT managers and systems integrators—across all segments of federal, state and local government. Flagship news and information brands include Defense Systems, Federal Computer Week, FEND, GCN, and Washington Technology. Flagship events include the Federal 100, FOSE, GCN Awards, Government Leadership Summit, GovSec, U.S. Law, Washington Technology Top 100 and a series of conferences focused on collaboration, networking and education. www.1105govinfo.com

Reston, VA. – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, reported the results of the first study of its cross-media panel of PC and mobile Internet users in the U.S., finding that  light PC Internet users are 30 percent more likely than heavy PC Internet users to use their mobile devices to  access Internet content. In total, 42 million people used their mobile devices in October 2008 to access news and information content on the Internet, an increase of 57 percent from October 2007.

The study found that 15.2 percent of light PC Internet users accessed news and information on their mobile device at least once per week, compared to a lower 11.7 percent of heavy PC Internet users. For the purposes of this study, comScore defined “heavy” PC Internet users as those who viewed, on average, 6,701 pages in the month, and “light” users as those who viewed, on average, 1,104 pages in the month.  Twenty percent of PC Internet users in the cross-media panel were classified as heavy users, and accounted for 43 percent of overall page views, while 50 percent were light users and accounted for 18 percent of page views. The balance was classified as medium users.

“The findings affirm that mobile Internet users comprise a substantial segment of the population, and suggest that a significant portion of these people are using mobile to supplement their at-home online media diet,” said Brandon Starkoff, VP/Mobile Activation Director at media agency Starcom USA – which helps some of the country’s most prominent marketers place the right ad messages in front of the right audiences. “Understanding these emerging mobile behavior patterns is valuable to marketers looking for opportunities to increase scale and deliver valuable consumer experiences.”

The study also found that mobile Internet users are more likely to be male (58 percent) and to be 18 to 44 years of age. Possibly reflecting this demographic skew, heavy mobile Internet users show a high engagement with Web sites that provide information that is appealing to people with more active lifestyles:

·         Regional / local content
·         Entertainment
·         Sports information

In contrast, light mobile Internet users are heavier users of the PC to access Internet content and are heavily engaged with the following types of Internet content:

·         Education
·         Conversational Media
·         Travel
·         Business / Finance
·         Retail

The study was conducted using a sample of individuals who were members of comScore’s PC panel of online users and who were also participants in comScore’s monthly mobile survey.  The findings above represent digital media usage for the three-month average ending October 2008.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate.

With growing industry-wide demand from advertisers and agencies for increased levels of transparency, brand safety, and user engagement, LucidMedia developed the Verified Inventory program to address all three of these issues and more. Verified Inventory gives advertisers and their agencies access to higher levels of:

* ACCURACY: LucidMedia’s patented relevance engine determines the ‘aboutness’ of Web pages in real-time using more than 14,000 micro-segmented content categories, ranging from A&E/Amusement and Theme Parks to Travel & Tourism/Business Travel.
* BRAND SAFETY: With 32 top-level content channels (such as Automotive, Health, and Sports), 14 unique Media Classes (including news, blogs, social, and enthusiast sites), complementing the more than 14,000 categories, and hundreds of real-time objectionable content filters, LucidMedia Verified Inventory was developed to provide one of the cleanest, most ‘well lit’ advertising spaces for brands on the Internet.
* ENGAGEMENT: Verified Inventory is driven by the principle that increased contextual relevance drives additional user engagement which means more clicks, more acquisitions, more page-views, and ultimately more conversions.
* PROOF: LucidMedia supports the Verified Inventory program with its unique Proof Report, providing advertisers and agencies with some of the industry’s highest levels of transparency and accountability.

“In today’s economic environment, there is growing demand for granularity and truly accurate contextual relevance for advertisers to drive user engagement, while increasing and protecting the value of their brands,” said Ajay Sravanapudi, LucidMedia President and CEO. “We are excited to launch an offering that combines our custom advertising platform and patented natural language processing engine to classify content with unprecedented detail, matching the right ad with the right content at the right time.”

LucidMedia launched Verified Inventory to assure advertisers that while its network expands rapidly, quality is increasing in proportion. In adding to its traffic base, LucidMedia derives inventory from select multiple sources, performing an extensive prequalification of advertising inventory before accepting it to its network, including a deep semantic analysis at the page-level. This also includes analyzing all Verified Inventory content in the five critical areas of context, media class, language, custom keywords and objectionable content. Interested parties can learn more at www.verifiedinventory.com.

About LucidMedia

LucidMedia is an online contextual display advertising network and technology platform focused on optimizing performance at the page-level for advertisers and their agencies. The company’s patented ClickSense® contextual advertising and targeting engine empowers advertisers to reach new levels of insight, safety, and cost-efficiency in their online advertising campaigns. LucidMedia categorizes traffic from many of the Web’s most respected networks and exchanges in both English and Spanish, providing advertisers with a way to more effectively target online advertising inventory and increase their return-on-spend. Today, many of the world’s largest interactive agencies, online advertisers, and ad networks are leveraging LucidMedia’s network and technology platform to drive increased revenue.

NEW YORK – Lotame, a platform enabling targeted advertising to customizable audiences using social data, announced it achieved significant company growth and momentum in 2008. Closing the year with its highest quarterly revenues to date, more than a 450 percent increase as compared to the first quarter of the year, the company expanded its staff to over 50 employees and added locations in Boston, San Francisco and Chicago along with a new data center in Virginia. Lotame’s innovative technology enables brands to more effectively target and message to consumers based on their behavior on social media sites.

Company Growth Amidst Down Economy

In an industry marked by contraction and gloomy forecasts, Lotame experienced overall company growth by all metrics, including revenue, customers, ads placed, and a staff increase of 20 percent in the fourth quarter alone. The company also expanded its executive team with the addition of COO Adam Lehman.

“Even with the advertising market in transition, Lotame continues to lead the way for advertisers seeking measurable and effective results from their marketing efforts within social media,” said Andy Monfried, founder and CEO, Lotame. “Given Lotame’s unique targeting, delivery and monetization approaches, the company is well positioned for another outstanding and successful year in 2009.”

In late summer of 2008, Lotame closed on $13 million in series B financing led by Emergence Capital Partners with continuing participation from previous investors including Battery Ventures and Hillcrest Management.

Technology Innovator Breaks New Ground

The company’s growth was spurred by its successes on behalf of an impressive roster of over 100 brands including 36 Fortune 500 companies ranging from the largest CPG brands to top entertainment providers and automakers. In the fourth quarter alone, Lotame increased the number of ads it served by 26 times on behalf of its brand partners. In addition, Lotame tripled the number of publishing partners it works with as more publishers began to recognize the value of Lotame’s solutions.

The introduction of Lotame’s newest offering, Time Spent™, attracted several large brands and agencies seeking to optimize the performance of online advertising. Time Spent measures the impact of advertising based on the time that individuals spend viewing display ads. Lotame’s Exposure Tracker technology counts the time that a user actually spends viewing an ad without counting time when the ad is obscured, minimized or scrolled out of view. By accurately monitoring and combining the time each user spends with the ad in plain sight, Lotame can measure the actual impact on the desired audience.

About Lotame

Lotame provides a platform for easily building and addressing customizable consumer audiences based on social data in addition to implied or stated interests. Lotame has specifically designed its patented Crowd Control platform to take full advantage of the unique attributes of social media, using participation and user generated content as a foundation for improved campaign performance. Lotame is a member of the Interactive Advertising Bureau (IAB). Please visit www.lotame.com for more information.

RESTON, Va. – LucidMedia (www.lucidmedia.com), an online contextual display advertising network and technology platform, announced that it has been selected to the 2009 OnMedia 100 List. The OnMedia 100 Award is given to the top 100 private, emerging technology companies in the advertising, publishing, marketing, branding and public relations spaces. LucidMedia was selected by the AlwaysOn editorial team based on demonstration of growth, market opportunity, quality of innovation and customer traction.

”We are very pleased to be recognized with this honor, as LucidMedia has made many significant strides during the past year, ranging from our introducing the industry’s first Spanish-language contextual advertising platform to distributing our technology across the Yahoo! Right Media Exchange and a growing base of other partners,” said Ajay Sravanapudi, LucidMedia President and CEO. “We are extremely well-positioned for continued progress throughout 2009 and are grateful to the AlwaysOn team for recognizing our efforts to-date.”

LucidMedia and the other OnMedia 100 winners will be recognized at the OnMedia 100 Conference at the Ritz Carlton, New York City, on February 2-4. This two-and-a-half day executive conference is co-presented by Forbes and will feature presentations and high-level debates from CEOs, journalists, industry experts, investors and publishing and advertising executives.

“The 2009 OnMedia 100 companies have demonstrated their tenacity even in the toughest economic conditions that the technology world has ever encountered,” said Tony Perkins, founder and editor of AlwaysOn. “We applaud their success in pushing the boundaries of innovation, creating market opportunities and transforming the industry even in the earlier stages of their businesses.”

The OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2009 list.

A full list of all the OnMedia 100 winners can be found on the AlwaysOn website at http://alwayson.goingon.com/permalink/post/30893.

About LucidMedia

LucidMedia is an online contextual display advertising network and technology platform focused on optimizing performance at the page-level for advertisers and their agencies. The company’s patented ClickSense® contextual advertising and targeting engine empowers advertisers to reach new levels of performance, insight, safety, and cost-efficiency in their online advertising campaigns. LucidMedia categorizes traffic from many of the Web’s most respected networks and exchanges in both English and Spanish, providing advertisers with a way to more effectively target online advertising inventory and increase their return-on-spend. Today, many of the world’s largest interactive agencies, online advertisers, and ad networks are leveraging LucidMedia’s network and technology platform to drive increased revenue.

About AlwaysOn

AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, AlwaysOn continued to lead the media industry in innovation by introducing a social network where members can connect and engage. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (Stanford Summit, AlwaysOn Hollywood, AlwaysOn Media and GoingGreen) and quarterly print “blogozine” by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, AlwaysOn is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.

NEW YORK – TRAFFIQ® – The Premium Advertising Marketplace announced today that fourth quarter ad rates generated through its platform were found to be significantly higher than average CPMs generated through ad networks.

New data shows that the average rate for display ad inventory sold through some ad networks and 3rd party brokers in the fourth quarter of 2008, across all categories, was $0.26 per thousand impressions (CPM), down 48 percent from the fourth quarter of 2007 (TechCrunch, January 13th, 2009). In comparison, display ad inventory sold through the TRAFFIQ Marketplace during the same period has averaged at $4.53 CPM – more than 17 times higher than the CPMs secured through many 3rd party resellers.

“These numbers validate our unique positioning as a marketplace for premium display advertising,” said Mark Kahn, TRAFFIQ’s CEO. “TRAFFIQ’s unique capabilities and complete media transparency provide an added value critical to both buyers and sellers of online media that is not available through remnant ad networks. It helps advertisers secure the best possible media for their campaigns, while maintaining premium pricing for publishers, which is now more important than ever”.

TRAFFIQ enables its publishers to micro-segment and bundle their inventory into its highest perceived value, making it completely transparent, accessible, and extremely attractive to potential buyers. It allows publishers to increase ad yield, at no risk, by replacing remnant ad networks.

Similarly, TRAFFIQ ensures advertisers find and select highly targeted inventory within brand-appropriate sites, so buyers never overpay for inventory, but instead are able to optimize their budgets.

TRAFFIQ has recently launched new Agency Workflow tools, which allow ad agencies to manage multiple clients and campaigns with ease and to execute all media planning and buying steps through one intuitive interface. It has also launched advanced tracking capabilities, featuring full-path conversion tracking and reporting that capture not just the last ad clicked, but all brand touch points and actionable key performance metrics leading to conversion.

About TRAFFIQ

TRAFFIQ (www.traffiq.com) is an efficient, open and value-driven marketplace, directly connecting buyers and sellers of online media through an end-to-end self-service platform. It facilitates the buying and selling of premium display media with ease and efficiency, always providing maximum return on investment. Marketplace members include the leading advertisers, ad agencies and publishers. TRAFFIQ is a member of the IAB advisory board, helping educate interactive advertisers and publishers on best practices for industry growth. TRAFFIQ is headquartered in New York City, with offices in Vienna, VA. For more information, contact us at info@traffiq.com.

- Samsung and NFL Announce Winner of “That’s How I See It” Super Ad
With more than one million votes cast, Samsung and the NFL have announced the winner of this year’s fan Super Ad contest. Reginald Castilla, from Ridgeland, Miss., will have his story turned into a commercial that will air during the Super Bowl XLIII pregame show on Feb. 1, 2009, on NBC.
Castilla, a life-long Dallas Cowboys fan, told his story of “That’s How I See It” at a Best Buy in Alexandria, Va., while in town for a conference. Castilla told the story of how he would sneak a black and white portable TV into his dad’s car every Sunday morning before church so he could watch the Cowboys play.

SAN FRANCISCO – Federated Media Publishing (FM), a next-generation media and publishing company, announced a partnership with Mixx, a customizable social media website with an unprecedented blend of user-recommended media, online social networking and comprehensive personalization tools. Mixx joins FM’s industry-leading collection of more than 100 conversational media sites and social networking applications like Boing Boing, Dooce, Mashable and Graffiti.

“What we love to do more than anything else is create media experiences that bring together great sites, passionate audiences and brand marketers,” said John Battelle, founder, chairman and CEO of FM. “Mixx is just the sort of partner that will add genuine value to that equation, offering possibilities unlike any other platform we have worked with. I look forward to the great things we’ll do together.”

Mixx launched in October of 2007. Since then, the site has grown to more than 6 million unique users per month. Unlike one-size-fits-all recommendation sites, Mixx puts users in control of their own personal blend of news stories, photos and videos. Mixx users search and discover relevant media and interact within networks of friends by submitting, voting and commenting on online media using social networking and personalization tools.

“Mixx is growing at a tremendous pace and we have now reached a scale at which we can add monetization to our focus,” said Chris McGill, founder and trouble-maker-in-chief of Mixx. “This partnership with Federated Media is the first step in doing this. Just as we have changed the social media model, we intend to change the advertising model to create a dialogue between advertisers and users in appropriate settings. We are thrilled about our new partnership with FM and are excited to hit the ground running.”

FM will leverage Mixx’s large, engaged audience and unique structure in order to bring brand marketers into conversations while maintaining the transparency and credibility that are crucial to Mixx users. FM and Mixx will work closely together to design and implement successful conversational marketing executions for FM’s long list of Fortune 500 brand marketing partners.

FM has also welcomed a number of other high-quality social media sites into the FM family over the last few months including Alltop, Liqurious, Inhabitots, DVDtalk and Outblush.

About Mixx

Mixx is owned by Recommended Reading, Inc., a privately-held company based in McLean, Virginia, dedicated to connecting users and publishers in an ever more crowded digital media environment. Mixx is a customizable social media website that empowers both users and publishers of mass market content with an unprecedented blend of user-recommended media, online social networking and comprehensive personalization tools. It is built on a fundamentally different structure that allows publishers to drive highly qualified traffic to their sites while transforming their audiences into grassroots evangelists. Mixx users engage in an intuitive, threaded experience as a result of their participation in community activities around topics they define, and creation of their own interest-based start pages with customized content submission and delivery. More information is available at www.mixx.com or info@mixx.com.

About Federated Media

Federated Media (FM) is a next generation media and publishing company that connects the highest-quality conversational content with leading brand marketers. FM Represents more than 100 of the world’s most respected websites, blogs, and social networking applications. With a unique combination of quality, safety and scale, FM leverages deep, long-term relationships with brand marketers and advertising agencies to create cost effective and meaningful media and marketing executions. Learn more at www.federatedmedia.net.

Product and service names mentioned herein are the trademarks of their respective owners.

MCLEAN, Va. – Mobile Posse, Inc., a leading provider of content and advertising delivery solutions for mobile, today announced the launch of an innovative sales promotion for agencies and brands looking to extend their advertising campaigns to mobile. Mobile Posse’s “Double-Digits Pledge” allows advertisers to trial idle screen advertising risk-free. Participating advertisers are guaranteed a minimum 10% click-through-rate (CTR) on campaigns delivered via the Mobile Posse platform. Advertising fees for ads that do not generate the promised consumer response will be fully refunded to the advertiser, no strings attached.

“In a tough economy, marketers need to make every marketing dollar count,” said Bill Jennings, Chief Revenue Officer of Mobile Posse. “We are pleased to be able to offer agencies and brands an economical and risk-free means to pilot idle screen mobile advertising campaigns.”

Mobile Posse is the leading provider of idle screen advertising solutions in the U.S. Commercially deployed with both national and regional carriers, Mobile Posse’s advertising platform proactively delivers content and programming to the home screen of the mobile device. Users opt-in to the service and receive free content like weather, trivia, and celebrity gossip, in addition to valued offers including coupons and discounts. This value exchange creates a positive user experience for the consumer and enables Mobile Posse to deliver industry-leading metrics that surpass those of other advertising media – print, television, or online, as well as other competing alternatives in mobile.

Advertisers can leverage the platform to quickly and easily deploy graphical and interactive mobile advertising campaigns to consumers. Sophisticated targeting capabilities allow advertisers to effectively reach their desired target market, to maximize consumer response. For example, a coupon promoting 10% off a lunch special at a local restaurant can be delivered at 11AM on weekdays. Consumers can also easily re-engage with the offer at any time during the promotional period through the application’s Recent Offers Menu. The flexibility of the platform makes it an ideal mobile complement to existing campaigns, capable of supporting virtually any product or service.

“Idle screen advertising is the cutting-edge of mobile advertising technologies,” said Jon Jackson, CEO of Mobile Posse. “Our platform proves that mobile advertising – done right – provides unmatched value per advertising dollar spent. We invite advertisers to experience the performance of our solution first-hand, risk-free. If your mobile ad doesn’t perform – you don’t pay.”

Users of the Mobile Posse solution receive informational and entertainment content in exchange for viewing occasional promotional offers. The platform delivers mobile content directly to the idle screen of the mobile device when not in use. Phone calls, text messages, and mobile web browsing are never interrupted, ensuring a superior user experience. Deployed in conjunction with carriers, the free service is available even to those users that do not have a data plan. In a survey of Mobile Posse users, over 65% were highly satisfied with the mix the content and offers delivered, and over 75% would recommend the service to a friend.

Mobile Posse’s Double-Digits Pledge is available to customers placing advertising insertion orders between January 15, 2009 and March 1, 2009. The offer is open to new customers only, and additional restrictions may apply. For more information about the Double-Digits Pledge, or to schedule a free consultation, contact Mobile Posse at 703-348-4084 or email sales@mobileposse.com.

About Mobile Posse

Mobile Posse, Inc., a privately-held company based in McLean, VA, is the leading provider of idle screen delivery solutions for mobile content and advertising in North America. Using proprietary patent-pending technology, Mobile Posse allows marketers to radically enhance their reach and conversion rates in a convenient and cost-effective manner while strengthening relationships with consumers and carriers. Mobile Posse is the first company to rollout and deliver permission-based content and advertising messages to the idle screens of mobile phones in partnership with mobile operators. For more information about Mobile Posse, please visit www.mobileposse.com.

December 2008 U.S. Core Search Rankings

Google Sites led the U.S. core search market in December with 63.5 percent of the searches conducted, unchanged from November, followed by Yahoo! Sites (20.5 percent), Microsoft Sites (8.3 percent), Ask Network (3.9 percent), and AOL LLC (3.8 percent).

comScore Core Search Report* December 2008 vs. November 2008 Total U.S. – Home/Work/University Locations Source: comScore qSearch 2.0
Core Search Entity	Share of Searches (%)
	Nov-08	Dec-08	Point Change Dec-08 vs. Nov-08
Total Core Search	100.0	100.0	N/A
Google Sites	63.5	63.5	0.0
Yahoo! Sites	20.4	20.5	0.1
Microsoft Sites	8.3	8.3	0.0
Ask Network	4.0	3.9	-0.1
AOL LLC	3.8	3.8	0.0

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

Americans conducted 12.7 billion searches at the core search engines, up 3 percent from November. Google Sites handled 8 billion core searches, followed by Yahoo! Sites with 2.6 billion and Microsoft Sites with 1.1 billion.

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

December U.S. Expanded Search Rankings

In the comScore December 2008 analysis of the top properties where search activity is observed, Google Sites led with 11.2 billion searches, up 4 percent versus November. Yahoo! Sites ranked second with 2.7 billion searches, followed by Microsoft Sites with 1.1 billion and AOL LLC with 740 million.

comScore Expanded Search Query Report December 2008 vs. November 2008 Total U.S. – Home/Work/University Locations Source: comScore qSearch 2.0
Expanded Search Entity	Search Queries (MM)
	Nov-08	Dec-08	Percent Change Dec-08 vs. Nov-08
Total Expanded Search	18,058	18,688	3%
Google Sites	10,767	11,152	4%
Google	7,976	8,247	3%
YouTube/All Other	2,791	2,905	4%
Yahoo! Sites	2,620	2,714	4%
Yahoo!	2,594	2,686	4%
All Other	26	28	8%
Microsoft Sites	1,053	1,092	4%
MSN-Windows Live	959	997	4%
Microsoft/All Other	94	95	1%
AOL LLC	725	740	2%
AOL Search Network	412	424	3%
MapQuest/All Other	313	316	1%
Ask Network	631	620	-2%
Ask.com	326	308	-6%
MyWebSearch.com/ All Other	305	312	2%
Fox Interactive Media	543	526	-3%
MySpace	535	516	-4%
All Other	8	10	25%
eBay	469	500	7%
Craigslist.org	369	387	5%
Amazon Sites	157	204	30%
Facebook.com	162	161	-1%

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo

- Gannett Board sets date of annual shareholder meeting
The Board of Directors of Gannett Co., Inc. (NYSE: GCI) said today the 2009 Annual Meeting of Shareholders will be held at the company’s headquarters in McLean, VA, on April 28, 2009 at 10:00 a.m. ET.
Shareholders of record on March 2, 2009 will be notified of the meeting and will be eligible to vote.

The funding is led by a combination of institutional and individual investors including Lake Street Capital, RLI Partners, Melton Investments, Silicon Valley investment veteran Milan Mandaric, and Redleaf Group, whose CEO, Michael Tomana, has joined the company’s Board of Directors. This is LucidMedia’s third round of funding.

“The continued expansion of LucidMedia’s network, as well as our overall growth, is particularly noteworthy during a time of consolidation throughout the broader online advertising sector,” said Ajay Sravanapudi, LucidMedia President and CEO. “In any economic climate, we believe that offering some of the industry’s highest levels of performance, insight and brand safety provides significant value to the industry and we are very pleased to further our commitment to our clients and partners by opening our Madison Avenue office.”

“LucidMedia has a unique base of proprietary technology, an impressive leadership team and a genuine opportunity to become a disruptive force in contextual online advertising,” said John Kohler, Chairman of LucidMedia’s Board of Directors. “The time is right for LucidMedia to invest in its strategic position and we look forward to working with the team to address the opportunities at-hand.”

“I have been watching LucidMedia for some time and am impressed by the company’s vision and execution, particularly in such a challenging economic environment,” said Bill Melton, head of Melton Investments. “The company’s unique approach to contextual advertising provides agencies, advertisers and other prospective clients with compelling ways to get the most out of their online spend.”

To learn more about working with LucidMedia’s New York City sales office, interested agencies and advertisers can contact LucidMedia at info@lucidmedia.com for additional information.
LucidMedia Networks, Inc.
274 Madison Avenue
Suite 701
New York, New York 10016
Phone: 212-532-2650

About LucidMedia:

LucidMedia is an online contextual display advertising platform and meta-network focused on optimizing advertising performance for advertisers and their agencies, as well as ad networks and publishers. LucidMedia uses its patented technology to empower advertisers to reach new levels of performance, insight, safety, and cost-efficiency in their online advertising campaigns. The company achieves this through delivering contextual relevance at the page-level for unparalleled targeting, transparency, optimization, and inventory. Through its patented ClickSense® contextual advertising and targeting engine, LucidMedia categorizes traffic from many of the Web’s most respected networks and exchanges in both English and Spanish, providing advertisers with a way to more effectively target online advertising inventory and increase their return-on-spend. Formerly known as Entrieva, LucidMedia was founded in 1999 and launched ClickSense in 2004. Using the deep contextualization of ClickSense, The LucidMedia Network is the first advertiser-centric ad network that can offer complete brand safety, real accountability, and transparency down to the page-level. Today many of the world’s largest interactive agencies, Web advertisers, ad networks, and ad exchanges are relying on LucidMedia to achieve their advertising revenue goals. LucidMedia is headquartered in Reston Virginia at the heart of the Dulles Technology Corridor, with a national sales office in New York City.

RESTON, VA, November 30, 2008 – comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported its tracking of holiday season retail e-commerce spending for the first 28 days of the November – December 2008 holiday season. For the holiday season-to-date, $10.41 billion has been spent online, marking a 4-percent decline versus the corresponding days last year, while Black Friday saw $534 million in online spending, up 1 percent. For the combination of Thanksgiving Day and Black Friday, online sales were up 2 percent relative to last year.

_______________________________________________________________________________
2008 Holiday Season To Date vs. Corresponding Days* in 2007

Non-Travel (Retail) Spending

Excludes Auctions and Large Corporate Purchases

Total U.S. – Home/Work/University Locations

Source: comScore, Inc.

Holiday Season to Date Millions ($)

2007 2008 Pct Change

November 1 – 28 $10,839 $10,410 -4%
November 27 (Thanksgiving Day) $272 $288 6%
November 28 (“Black Friday”) $531 $534 1%
_______________________________________________________________________________

*Corresponding days based on equivalent shopping days relative to Thanksgiving (October 27 thru November 23, 2007)

“Early reports suggest that Black Friday sales in retail stores were slightly better than anticipated in this depressed retail climate, and that performance apparently extended to the online channel, which saw sales on Thanksgiving Day and Black Friday combined increase 2 percent versus year ago,” said comScore chairman, Gian Fulgoni. “It’s probable that on Black Friday consumers responded positively to the very aggressive promotions and discounts being offered in retail stores, so it will be important to see how they respond to similarly attractive deals being offered online on Cyber Monday, the traditional kick-off to the online holiday shopping season.”

Most Online Shoppers Sleep in on Black Friday

Evidently, one of the benefits of avoiding the Black Friday crush at retail stores and opting to shop online is not having to wake up at the crack of dawn. The early morning rush online – between the hours of 4:00-8:00 AM – accounted for just 11 percent of the day’s total online retail sales, while the period after 8:00 AM saw 84 percent of online sales take place. The 12:00- 4:00 PM segment represented the highest share of Black Friday online sales (24 percent), with the hour of 12:00-1:00 PM being the heaviest individual hour of spending with 8 percent of sales.

_______________________________________________________________________________
Black Friday Online Spending by Time of Day

Non-Travel (Retail) Spending

Excludes Auctions and Large Corporate Purchases

Total U.S. – Home/Work/University Locations

Source: comScore, Inc.

Black Friday – Time of Day Share of Dollars Spent

12-4 AM 5.5%
4-8 AM 10.9%
8 AM – 12 PM 23.1%
12-4 PM 24.2%
4-8 PM 17.2%
8 PM – 12 AM 19.1%
_______________________________________________________________________________

Cyber Monday Historical Bellwether for Overall Holiday Season Performance

The Monday after Thanksgiving, popularly known as “Cyber Monday,” represents the first significant spike in online spending activity for the holiday season. The phenomenon results from Cyber Monday being the first working day following the Thanksgiving holiday and the fact that purchases from work still account for approximately half of all e-commerce spending.

Interestingly, Cyber Monday has historically proved to be an accurate bellwether for the overall performance of the online holiday shopping season. While the year-over-year growth rates for individual online spending days vary quite significantly throughout the season, during the past few years Cyber Monday has been within a few percentage points of the final holiday season growth rate.

_______________________________________________________________________________
Cyber Monday Growth Rates

Non-Travel (Retail) Spending

Excludes Auctions and Large Corporate Purchases

2005-2007

Total U.S. – Home/Work/University Locations

Source: comScore, Inc.

Growth Rate vs. Prior Year

Cyber Monday Full Holiday Season

2005 26% 25%
2006 26% 26%
2007 21% 19%

_______________________________________________________________________________

“With so much volatility right now in the variables that influence consumer spending, predicting where this online holiday season will end up has been far more challenging than in previous years,” added Fulgoni. “That said, Cyber Monday may well prove to be an important indicator of whether the decline in spending that we’ve seen during the first few weeks of the online holiday season will continue for the balance of the year.”
comScore 2008 Holiday Online Retail Spending Forecast
_______________________________________________________________________________
Online Non-Travel (Retail) Holiday Consumer Spending

Excludes Auctions and Large Corporate Purchases

Total U.S. – Home/Work/University Locations

Source: comScore, Inc.

Billions ($)

2007 2008 Pct Change

January – October Actual $93.6 $102.1 9%
Holiday Season Forecast (Nov-Dec) $29.2* $29.2** 0%**
_______________________________________________________________________________

* Actual **Forecast

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate.

ORLANDO, Fla. – ARRIS, BIAP, BlackArrow and Sigma Systems jointly announced that they have formed an unprecedented group of technology leaders to revolutionize television advertising. The group will demonstrate its cutting-edge Advanced Advertising solution as part of TM Forum’s Content Encounter 3, which takes place at the Management World Orlando conference.

The Content Encounter initiative at the TM Forum encourages companies to collaborate on solutions that address the creation, delivery and monetization of digital media services. The Personalized Advertising for Cable and IPTV demonstration within Content Encounter 3 will illustrate that advanced advertising is real and doable with today’s telecommunications and cable standards, and that service providers can use a common deployment architecture to deliver rich entertainment services, including content specific ad-insertion and addressable ad-insertion.

“We are pleased to have this impressive group of technology leaders collaborating in this extremely important area of work,” said Jim Warner, vice chairman and head of Content, Media and Advertising at TM Forum. “The Content Encounter program is our spearhead into the Digital Media and Advertising market and we welcome the addition of the Personalized Advertising for Cable & IPTV demonstration. It adds a dimension and a focus we’d not shown before and is sure to be a highlight of Management World Orlando.”

The four technology companies contributing to the Personalized Advertising for Cable and IPTV demonstration are as follows:

ARRIS

ARRIS, a leading developer, manufacturer and supplier of carrier-grade telephony, demand-driven video, advanced advertising, high-speed data, network management and infrastructure equipment for cable system operators, will contribute its Video on Demand Server and Ad Decision Manager to the demonstration.

“Augmenting the legacy digital video and advertising global footprint that ARRIS has established, we are very pleased to announce our ability to interface with these industry leading advertising providers to bring a truly advanced and integrated advertising service to market,” said Paul Delzio, director of On Demand Product Strategy. “Building flexibility and openness into our solution allows a much greater ease of deployment and the ability to drive more services, thereby increasing the revenue potential for all stakeholders involved.”

BIAP Inc.

BIAP, the leader in EBIF software, provides the cable industry with the 3 key ingredients required in interactivity. They include EBIF platforms, applications and advanced advertising tools. In this consortium BIAP will contribute its EEIF/tru2way video middleware and applications, as well as its Ad Decision Manager to the demonstration.

“We are big believers that the transformation of television advertising from a mass audience broadcast model to a targeted, interactive and measurable model is at hand,” said Tim Peters, BIAP’s CEO. “Success will depend on companies of highly specialized disciplines coming together in support of industry-wide standards. We are thrilled to have partnered with three such companies, all with unique expertise and product offerings perfectly suited for this new advanced advertising ecosystem.”

BlackArrow

BlackArrow is the independent provider of multiplatform advertising technology for viewer-controlled video distributed via broadband, VOD and other on-demand platforms. BlackArrow will contribute its SCTE 130-compliant Campaign Manager, Ad Decision Server and Placement Opportunity Information Service (POIS) to the demonstration.

“Cable and telco operators have an opportunity to dramatically increase viewer satisfaction and advertising ARPU through personalized, timely delivery of ad-enabled content. Audiences increasingly expect to see this level of sophistication — and advertisers increasingly demand it,” said David Stengle, vice president of Distribution at BlackArrow. “By working with other industry leaders to offer standards-based systems that scale massively, BlackArrow helps operators launch next-generation, ad-supported video services that optimize for every viewer on every device.”

Sigma Systems

Sigma is an industry leader in Advanced IP Service Fulfillment solutions. Sigma will provide its service fulfillment, active mediation and Subscriber Information Service solutions in the demonstration.

“Building on a proven track record in the cable industry, Sigma Systems is strongly focused on the enablement of advanced advertising and the delivery of interactive and multimedia services for both telecom and cable service providers,” said Brian Cappellani, CTO of Sigma Systems.

For more information about the Personalized Advertising for Cable and IPTV demonstration in the Content Encounter or to schedule a tour, please contact Francis Hopkins at francis.hopkins@sigma-systems.com.

About ARRIS

ARRIS is a global communications technology company specializing in the design, engineering and supply of technology supporting triple- and quad-play broadband services for residential and business customers around the world. The company supplies broadband operators with the tools and platforms they need to deliver carrier-grade telephony, demand driven video, next-generation advertising, network and workforce management solutions, access and transport architectures and high-speed data services.. Headquartered in Suwanee, Georgia, USA, ARRIS has R&D centers in Atlanta; Chicago; State College, PA; Beaverton, OR; Wallingford, CT; Cork, Ireland; and Shenzhen, China, and operates support and sales offices throughout the world. Information about ARRIS products and services can be found at www.arrisi.com.

About BIAP

BIAP (Broadband Interactive Applications) supplies the cable industry with all of the critical tools for interactive television advertising and programming. These tools include the ETV Platform, a broad offering of applications and a complete portfolio of products for advanced advertising. BIAP’s partners include: NBC, eBay, Hearst’s Talking Phone Book, and Rasmussen Reports. Applications in deployment include eBay on TV, Fantasy Football, Yellow Pages on TV and PiTV, a local information service that can be personalized. BIAP is currently available on 24 million set top boxes principally with Time Warner Cable and DISH Network. BIAP has received two patents for its technology and has three Emmy nominations for its applications. Corporate headquarters are in Plano, Texas, with research and development in Sterling, Virginia.

About BlackArrow, Inc.

BlackArrow is the independent provider of multiplatform ad management for viewer-controlled video. The company’s ad-management system is designed specifically for video content distributed over any on-demand platform — enabling content providers and distributors to maximize advertising revenues, and improving advertisers’ ability to reach target audiences. BlackArrow is led by an experienced team of executives from the advertising, television and digital media industries, and is backed by Cisco Systems (NASDAQ:CSCO), Comcast Interactive Capital, Intel Capital (NASDAQ:INTC), Mayfield Fund and Polaris Venture Partners. The company is privately held, with offices in New York City and San Mateo, Calif. http://www.blackarrow.tv.

About Sigma Systems

Sigma Systems is the proven global leader in delivering advanced IP service fulfillment solutions. Sigma’s powerful solutions enable the world’s Communications Service Providers (CSPs) to deliver a Rich Consumer Experience through communications and entertainment services—over any access technology to any device. The company’s award-winning solutions include order management, provisioning and activation, and active mediation of residential and business VoIP, and Triple, Quad and All-Play services. CSPs trust Sigma for business transformation and innovative solutions with market-leading expertise for the delivery of today’s—and tomorrow’s—new services. For more information about Sigma, visit www.sigma-systems.com.

Halloween and Early Holiday Browsing Boost Traffic to Retail Sites

RESTON, VA, November 20, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for October 2008 based on data from the comScore Media Metrix service. The U.S. presidential election, Halloween and the approaching holiday season were significant drivers of Internet traffic for the month.

“The historic presidential race had millions of Americans glued to their computers for the latest news during the final stretch of the campaign,” commented Jack Flanagan, executive vice president of comScore Media Metrix. “Prospective voters were able to get up-to-the minute information on candidates, important issues and the latest poll results as they prepared to check off the box in the voting booth on November 4.”

Politics Category Tops Fastest-Growing List in October

October saw a significant surge in traffic to the politics category, as Americans tuned in closely to the presidential and local congressional races. The category grew 40 percent to 28 million visitors in October, making it the fastest growing category for the month.

BarackObama.com was the most visited site in the category with 8.5 million visitors, up 59 percent versus the previous month, followed by JohnMcCain.com with 3.8 million visitors (up 29 percent). October marked the largest audiences of the season for both of the candidates. Other sites generating substantially higher traffic in the month included: CatholicVote.com (up 410 percent to 1.5 million visitors), GOP.com (up 111 percent to 1.2 million visitors), and Factcheck.org (up 96 percent to 1 million visitors). Voting advocacy sites VoteforChange (up 62 percent to 2.4 million visitors) and RocktheVote.com (up 46 percent to 1.1 million visitors) also saw strong gains.

Saturday Night Live’s election comedy sketches, including Tina Fey’s popular impersonation of Republican Vice Presidential candidate Sarah Palin, helped NBC Universal rank as one of the top 10 gaining properties for the month. NBC Universal’s online channel for Saturday Night Live (SNL) content surged 85 percent to 4.4 million visitors in October.

Approaching Holidays and Halloween Cause Traffic Boost at Retail Categories
The combination of Halloween and the looming holiday shopping season resulted in strong traffic increases to several retail categories in October.

Retail – apparel sites grew 13 percent to more than 67 million visitors as people searched for Halloween costumes, early holiday deals and the latest seasonal apparel in October. The category was led by BuyCostumes.com, which witnessed a 107-percent increase to 9.5 million visitors. Several other costume-related sites also experienced gains in October, including CostumeSuperCenter.com (up 110 percent to 2.6 million visitors) and Costumzee.com (up 161 percent to 2.1 million visitors).

In addition to costume retailers, several other apparel retailers experienced strong traffic growth during the month, including Zappos.com (up 18 percent to 5.1 million visitors), Gap Online (up 24 percent to 4.2 million visitors) and AE.com (up 18 percent to 3.3 million visitors).

With the holidays quickly approaching, traffic to the retail – toys category surged 17 percent to more than 25 million visitors as Americans searched early for this year’s top toys. Toysrus sites led the category with 9.3 million visitors, a gain of 28 percent, followed by Barbie with 3.4 million visitors (up 10 percent) and The LEGO Group with 2.7 million visitors (up 22 percent). Several other popular toy brands also experienced double-digit growth in October, including AmericanGirl.com (up 51 percent), Fisher Price (up 43 percent) and LeapFrog.com (up 90 percent).

Top 50 Properties

Google Sites continued to lead as the most visited property in October with 147 million visitors, followed by Yahoo! Sites with 144.9 million visitors and Microsoft Sites with 123.5 million visitors. All of the top ten properties maintained their positions from September. New arrivals to the ranking this month included NBC Universal, which entered at position #33 with nearly 25 million visitors and JPMorgan Chase Property, which rose to position #41 with the addition of Washington Mutual, bringing the property’s combined audience to more than 23 million visitors.

Top 50 Ad Focus Ranking

Platform-A led the October Ad Focus ranking reaching 91 percent of the 190.6 million Americans online. Yahoo! Network followed reaching 86 percent and Google Ad Network captured the third position reaching 83 percent of Americans online. ValueClick Networks moved up one position to #4 reaching 82 percent of online users and Traffic Marketplace rose one position to #8 reaching 74 percent.
____________________________________________________________________
comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)

October 2008 vs. September 2008

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Total Unique Visitors (000)

Sep-08 Oct-08 % Change Rank by

Unique Visitors

Total Internet: Total Audience 189,468 190,616 1 N/A

TheStreet.com Sites 4,135 10,550 155 101

Spencer Gifts, LLC. 2,077 5,058 144 231

HULU.COM 2,850 5,342 87 214

Healthgrades 2,894 5,034 74 234

Everyday Health 14,930 25,781 73 31

BARACKOBAMA.COM 5,350 8,515 59 131

Cablevision 6,049 9,571 58 112

NBC Universal 16,034 24,896 55 33

Kayak.com Network 5,141 7,860 53 144

JPMorgan Chase Property 15,506 23,142 49 41
____________________________________________________________________
*Ranking based on the top 250 properties in October 2008

TABLE 2
____________________________________________________________________
comScore Top 10 Gaining Categories by Percentage Change in Unique Visitors (U.S.)

October 2008 vs. September 2008

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Total Unique Visitors (000)

Sep-08 Oct-08 % Change

Total Internet: Total Audience 189,468 190,616 1

Politics 20,081 28,016 40

Retail – Flowers/Gifts/Greetings 33,659 40,358 20

Retail – Toys 21,461 25,195 17

e-cards 28,537 33,377 17

Entertainment – Humor 25,486 29,797 17

Retail – Mall 26,509 30,742 16

Gay/Lesbian 2,771 3,189 15

Retail – Apparel 59,354 67,144 13

Teens 28,765 32,505 13

Auto – Manufacturer 22,154 25,015 13

____________________________________________________________________

Please visit the following link for Tables 3 & 4: http://www.comscore.com/press/release.asp?press=2593

About comScore Media Metrix

comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate

CAMBRIDGE, MA – November 19, 2008 – Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering rich media, dynamic transactions and enterprise applications online, today announced the release of the third edition of its quarterly “State of the Internet” report available for download at www.akamai.com/stateoftheinternet. Leveraging published reports and information available on its network, Akamai’s quarterly report provides insight into key Internet statistics such as origin of attack traffic, network outages and broadband connectivity levels across the globe. As the Company’s third published edition, the report also now provides a quarter-over-quarter view into trends.

Global connectivity saw big advances in the third quarter, with various undersea cable projects getting underway or nearing completion, the commercial launch of WiMAX services in a number of countries, and the announcement of fiber-to-the-premises services that will bring gigabit-speed connections to subscribers in Japan, the Ukraine, and the Netherlands.

While global Internet penetration remained stable compared to the second quarter of 2008, interesting trends emerged within United States-based Web traffic. Delaware, Washington, Virginia, Texas, and Georgia all experienced quarterly declines of more than 40% for narrowband connectivity (<256 Kbps) as compared to the second quarter. South Dakota, Maine, and Hawaii nearly doubled their rates of high broadband connectivity (>5 Mbps) quarter over quarter, while Oklahoma and Kentucky are the only two U.S. states to see consecutive quarter-over-quarter growth in high broadband connectivity since Q4 2007. Virginia, Massachusetts, and New Jersey have the highest levels of Internet penetration in the United States.

Regarding global connection speeds, South Korea had the highest levels of high broadband connectivity for the third straight quarter. In the United States, Delaware also maintained its top position, with 55% of connections to Akamai occurring at 5 Mbps or greater. Looking at observed “narrowband” connections, Mayotte and Equatorial Guinea were the “slowest” countries, with 97% and 94% of connections to Akamai, respectively, occurring at speeds below 256 Kbps. In the United States, the District of Columbia and Washington State continued to have the highest percentages of observed connections below 256 Kbps. However, these regions also saw a significant quarter-over-quarter decline in narrowband connection percentages, down 25% and 46% respectively as compared to the second quarter.

Akamai’s unique level of visibility into the connection speeds of systems issuing requests to the Akamai network has created a one-of-a-kind view into broadband adoption around the globe. Leveraging that data, Akamai’s quarterly “State of the Internet” report identifies both the countries and U.S. states with the fastest and slowest average connection speeds exhibited by IP addresses originating from those respective geographies. To learn more, and to access the archive of past reports, please visit www.akamai.com/stateoftheinternet.

The Akamai Difference
Akamai® provides market-leading managed services for powering rich media, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai’s services have been adopted by the world’s most recognized brands across diverse industries. The alternative to centralized Web infrastructure, Akamai’s global network of tens of thousands of distributed servers provides the scale, reliability, insight and performance for businesses to succeed online. Akamai has transformed the Internet into a more viable place to inform, entertain, interact, and collaborate. To experience The Akamai Difference, visit www.akamai.com.

RESTON, VA, November 17, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of its comScore Brand Metrix norms database, compiled from nearly 200 brand impact studies conducted across a range of industries and online ad campaigns. comScore Brand Metrix is a breakthrough service for measuring the effectiveness of online advertising campaigns in meeting branding objectives such as heightened brand awareness, improved attitudes toward the brand, increased purchase intent — and ultimately incremental purchasing.

“In an environment where proving the effectiveness of every advertising dollar is essential, comScore Brand Metrix gives marketers and publishers the ammunition to demonstrate the true value of their online advertising efforts,” said Evan Neufeld, comScore vice president of advertising solutions. “With online display ads yielding click-thru rates of less than 0.1 percent, advertisers can no longer rely on click-thrus to gauge online ad performance. Doing so fails to capture the impact of advertising impressions – or view-thru – on attitude and future behavior, which are essential metrics in assessing the complete return on an investment in online advertising.”

comScore Brand Metrix relies on the comScore panel to parse differences in behavior and attitudes among those consumers exposed to an online ad campaign compared to those who are not exposed. It is the first product in the industry to measure the true impact of online ad exposures because it overcomes the deleterious impact of cookie deletion that other services ignore, and which can lead to an understatement of the actual view-thru impact of online ads by a factor of 20 percent or more.

Norms Database Shows Substantial Lift in Sales, Advertiser Trademark Search and Site Visitation

The comScore Brand Metrix norms database contains the results of studies that have been conducted across ten vertical industries and includes the following metrics: top-of mind unaided awareness, total unaided awareness, aided awareness, total advertising awareness, online ad recall, favorability, likelihood to recommend, and likelihood to purchase. For a subset of the studies, the norms database also includes the important behavioral metrics of advertiser trademark searches, site visitation and purchasing – both online and at retail stores.

“Online advertising offers a very compelling value proposition because it gives marketers a bigger bang for their buck,” added Neufeld. “Not only does online marketing have the benefits of more attractive advertising rates and a faster growing retail channel, but it’s clear from the results of our studies that Internet marketing also generates incremental sales in retail stores.”

The comScore norms data provide compelling empirical support for the belief that there is a quantifiable view-thru impact of online ad exposures on brand value and sales. For the studies in which both retailers’ online and offline sales were analyzed, for periods ranging from two weeks to three months after the initial exposure to an online display ad, the incremental online sales lift was 27 percent and offline sales lift was 17 percent

____________________________________________________________________________
Lift in Retailers’ Online and Offline Sales among Internet Users Exposed to Display Ads

Total U.S. – Home/Work/University Locations

Source: comScore Brand Metrix, Norms Database

Monthly Sales ($) per Thousand Exposed Consumers

Control Test Lift

Online Sales $994 $1,263 27%

Offline Sales $9,905 $11,550 17%

____________________________________________________________________________

Online ad exposures also yield a lift in various important online behaviors, such as brand site visitation and trademark searches. For example, a substantial lift in visitation to the advertiser’s Web sites can be observed in the weeks following an exposure to a display ad, even though click rates are less than 0.1 percent. Specifically, there was a 65 percent increase in lift in the week following the first ad exposure and a 46-percent increase over the four weeks following the first exposure, underscoring the latent branding effect.

____________________________________________________________________________
Lift in Advertiser Site Visitation Among Internet Users Exposed to Display Ads

Total U.S. – Home/Work/University Locations

Source: comScore Brand Metrix, Norms Database

Advertiser Site Reach

Control Test Lift

Week Following First Ad Exposure 2.1% 3.5% 65%

Weeks 1-2 After First Exposure 3.1% 4.8% 54%

Weeks 1-3 After First Exposure 3.9% 5.8% 49%

Weeks 1-4 After First Exposure 4.5% 6.6% 46%

____________________________________________________________________________

The comScore norms data also show that online display ads can cause an increase in search queries that involve the advertiser’s trademark brand name. Specifically, the average lift in branded trademark searches for the online advertisers studied was 52 percent in the week following the first ad exposure. The norms data also show a substantial continued impact, with a 38-percent lift in trademark searches in the four weeks following the first ad exposure.

____________________________________________________________________________
Lift in Branded Trademark Search Among Internet Users Exposed to Display Ads

Total U.S. – Home/Work/University Locations

Source: comScore Brand Metrix, Norms Database

Percentage Making a Trademark Search

Control Test Lift

Week Following First Ad Exposure 0.2% 0.3% 52%

Weeks 1-2 After First Exposure 0.4% 0.5% 46%

Weeks 1-3 After First Exposure 0.5% 0.7% 40%

Weeks 1-4 After First Exposure 0.6% 0.9% 38%

____________________________________________________________________________

“We switched to comScore Brand Metrix because their method of recruiting test and control groups is more accurate and produces less bias than other methods of recruitment we have seen,” said Christine Peterson, VP, Digital Media Director, Carat. “We know we can expect unique and actionable insights from each study.”

“comScore has helped us bring our clients a new level of campaign measurement utilizing both cross-media methodologies and behavioral data analysis,” said Kelli Robertson, Group Planning Director, AKQA.

comScore Chairman to Present Norms Data at Wharton Conference

comScore executive chairman Gian Fulgoni will discuss the implications of the norms data in his presentation, “How Online Advertising Works: Whither the Click?” at the Empirical Generalization in Advertising Conference at the SEI Center at Wharton Business School in Philadelphia on December 5, 2008.

For more information on comScore Brand Metrix, please visit http://www.comscore.com/contact

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com.

NEW YORK – TRAFFIQ® – The Premium Advertising Marketplace announced the launch of the most advanced version yet of its online ad exchange , boasting two new extensions that will make the platform even more powerful for buying, selling, and optimizing online display media campaigns:

* A new Agency Workflow allows a single user to manage multiple clients and multiple campaigns with ease.
* Full-path conversion tracking and reporting captures not just the last ad clicked, but all brand-relevant touch points and actionable key performance metrics leading up to conversion.

For ad agencies, the new Agency Workflow will drastically simplify the client management process. An intuitive interface allows a single user to navigate freely among a hierarchy of client accounts and campaigns – and to execute all media planning and buying steps: search for ad placements, build a media plan, secure media, launch and optimize the campaign, and review comprehensive reports.

Advertisers and publishers will also benefit from full-path conversion tracking and reporting, which will quickly replace the traditional last-ad-clicked paradigm for measuring campaigns. With complete capture of the path of user engagement, advertisers and agencies will be able to measure results against each campaign’s key performance indicators, and fine-tune placement and creative strategy for maximum impact; publishers will be able to gain a deeper understanding of the role of their inventory relative to other touch points, and price accordingly.

“Bringing significant change to the business of media buying and selling required the resculpturing of the underlying architecture of the ad network model,” said Mark Kahn, chief executive officer of TRAFFIQ. “Our new extensions and the ongoing growth of our premium display marketplace are helping streamline the media buying process from campaign planning to reporting and optimization, bringing us one step closer to an end-to-end media planning and buying solution.”

“An efficient agency workflow can significantly streamline the process of managing multiple campaigns,” said Claudette Baigorria, media supervisor at Freestyle Interactive, which handles accounts for NFL, Electronic Arts, Dolby, and Burton. “Flexible media buying tools can help agencies to easily find and secure targeted, brand-safe and effective online media on behalf of clients.”

“It is important to us to be able to quickly and easily launch highly targeted advertising campaigns where Sleepy’s has a retail presence,” said Greg Longmuir, director of sales at Sleepy’s®, The Mattress Professionals. “TRAFFIQ allows us to accurately reach our target audience, while at the same time ensuring our ads are placed on a pre-approved list of sites and publishers.”

“Selecting TRAFFIQ as our premium sales partner was a natural choice,” said Chris Schroeder, Chief Executive Officer of HealthCentral. “The platform’s advanced inventory sales and campaign management capabilities are a great fit for a targeted, highly involved audience like ours, and can further extend the reach of our upfront sales teams.”

Other significant upgrades to be made available in this upcoming release include:

* Media buyers can select their precise targeting balance preference, between demographics and contextual relevancy.
* Percentages for specific demographics can now be assigned to inventory, allowing publishers to more fully and accurately describe the makeup of their audiences. The richer demographics, in turn, support deeper search filtering for media buyers as they match up inventory with campaigns.
* A new question-based wizard speeds up the process of creating campaigns and listing ad placements for sale.

Live demo of the new platform to be held at ad:tech New York

For a demo of the new agency tools, conversion tracking and reporting, and other advances, stop by TRAFFIQ’s booth No. 926 at ad:tech, the New York Hilton, between Nov. 3 and 4.

About TRAFFIQ

TRAFFIQ (www.traffiq.com) is an efficient, open and value-driven marketplace, directly connecting buyers and sellers of online media through an end-to-end self service platform. It facilitates the buying and selling of premium display media with ease and efficiency, always providing maximum return on investment. Marketplace members include the leading advertisers, ad agencies and publishers. TRAFFIQ is a member of the IAB advisory board, helping educate interactive advertisers and publishers on best practices for industry growth. TRAFFIQ is headquartered in New York City, with offices in Vienna, VA. For more information, contact us at info@traffiq.com.

* Howard Elias is president, EMC Global Services and Resource Management Software Group, and executive vice president, EMC Corporation. Elias oversees EMC’s professional services and global customer support organizations, EMC Consulting, and Global Pre-Sales and Education Services. He also has worked at Hewlett-Packard Company, Compaq, Digital, AST Research, and Tandy Corporation.
* Scott McCune is vice president of Integrated Marketing for The Coca-Cola Company. He is responsible for the development of worldwide media, licensing, sports and entertainment marketing strategies. He also has worked at Anheuser-Busch, Inc., and the Sports Time Cable Network.

“Howard Elias and Scott McCune are top executives in their fields, and will bring not only expertise to our board, but also depth in the key areas of technology and marketing,” said Craig A. Dubow, chairman, president and chief executive officer of Gannett. “These two professionals are great additions to our board and we welcome them.”

With this election, Gannett has ten directors.

Gannett Co., Inc. is a leading international news and information company that publishes 85 daily newspapers in the USA, including USA TODAY, the nation’s largest-selling daily newspaper. The company also owns nearly 900 non-daily publications in the USA and USA WEEKEND, a weekly newspaper magazine. Gannett subsidiary Newsquest is the United Kingdom’s second largest regional newspaper company. Newsquest publishes 17 daily paid-for titles, approximately 300 weekly newspapers, magazines and trade publications, and a network of award-winning Web sites. Gannett also operates 23 television stations in the United States and is an Internet leader with sites sponsored by its TV stations and newspapers including USATODAY.com, one of the most popular news sites on the Web.

TRAFFIQ to Preview Next-Generation Platform of Advertising Marketplace

A live demo of the next advance in TRAFFIQ’s top-rated media management platform will be provided to agencies, advertisers, publishers and media companies at TRAFFIQ’s booth No. 926 on the ad:tech exhibition floor. The preview will include these pioneering advances, and others:

* Dramatically extended conversion tracking and reporting, allowing advertisers and publishers to capture the full path of user engagement leading to conversion, rather than the last ad clicked.
* A new agency workflow, allowing a single user to manage multiple clients and campaigns with ease and speed.
* Enhanced publisher sales capabilities, providing publishers with unprecedented ability to accurately describe their inventory and demographics—making it easier for advertisers to identify and appreciate the value of matching inventory.

TRAFFIQ to Co-Host Panel Discussion on the True Value of Ad Exchanges

Dan Ballister, chief operating officer for TRAFFIQ, will participate in an industry panel that cuts through the hype and explores the actual value of online ad exchanges: How good is the inventory available within the exchange ecosystem – and how does it compare to the inventory available through advertising networks? What are the trends in pricing? How do buyers and sellers really feel about this evolving market? And what opportunities may be emerging for efficient cross-media buying, measurement, and optimization? The panel will offer industry-leader perspective on the role of Exchanges in buying, selling, and negotiating in today’s marketplace.

Panel details:

A Spade is Not a Spade: Analyzing the Exchange Marketplace

Thursday, November. 6, from 9:30 a.m. to 10:30 a.m.

New York Hilton

About TRAFFIQ

TRAFFIQ (www.traffiq.com) is an efficient, open and value-driven marketplace, directly connecting buyers and sellers of online media through an end-to-end self service platform. It facilitates the buying and selling of premium display media with ease and efficiency, always providing maximum return on investment. Marketplace members include leading advertisers, ad agencies and publishers. TRAFFIQ is a member of the IAB advisory board, helping educate interactive advertisers and publishers on best practices for industry growth. TRAFFIQ is headquartered in New York City, with offices in Vienna, VA. For more information, contact us at info@traffiq.com.

ALEXANDRIA, Va. November 4, 2008 AdJuggler, the industry leader in online ad management systems for small and mid-market businesses, announced today that is has partnered with Click Forensics to help combat click fraud and improve overall traffic quality for AdJuggler’s ad network and website publisher clients. As the rate of click fraud continues to rise at alarming rates – often spawned by underground players who pay members to fraudulently click on ads – AdJuggler can now help clients improve campaign performance by excluding low-quality traffic, significantly reducing click fraud, and channeling ad spend to sites and networks that drive traffic with the highest likelihood of conversion.

“The online ad market in the United States alone is approaching $25 Billion and is still growing at approximately 25 percent annually, so we want our customers to be certain that the money they are spending on their campaigns is spent as efficiently and effectively as possible,” said David Moser, president of AdJuggler. “Through our partnership with Click Forensics, our clients can be confident that we can detect the invalid clicks that go through our system and improve the overall quality of their campaigns.”

It’s estimated that about half of all online ad dollars are going into deals requiring advertisers to pay by the click. And with 10-16 percent of ad clicks estimated to be fake, that represents more than $2.5 billion in annual billings. Now online publishers using AdJuggler with Click Forensics can block invalid clicks before they reach an advertiser, filter poor traffic from the billing system, and score acceptable traffic into tiers ranked by quality. By scoring every click, publishers can make real-time routing decisions to increase advertiser confidence in the quality of the traffic they receive.

“Managing traffic quality is one of the most important steps in reaching an ROI for an online ad campaign,” added Moser. “We can now effectively help advertisers reduce costs and improve conversions rates, help ad networks attract and retain advertisers and improve overall eCPM, and help publishers attract quality advertisers, maximize clicks and increase earnings per click.”

“AdJuggler’s customers no longer have to face the daunting task of trying to protect themselves and their clients from bad clicks on their own,” said Paul Pellman, CEO of Click Forensics, Inc. “By working across search engines, content networks and publisher web sites, we’re working together to deliver the best technology available for identifying and blocking poor quality traffic.”

About AdJuggler

AdJuggler(www.adjuggler.com) develops and maintains the industry-leading online ad management system, AdJuggler®, and offers a broad range of managed server solutions ranging from dedicated hosting platforms to highly available clustered configurations. AdJuggler supports Linux environments, specializing in serving enterprises with resource-intensive commerce, streaming, and transaction requirements. AdJuggler’s world-class data center and network operations are located in Alexandria, VA. AdJuggler Sales can be contacted at 1-888-358-3400 or sales@adjuggler.com.

Partnership Enables AOL to Accelerate Investment in Video Search and Advertising Products

CAMBRIDGE, Mass., and NEW YORK, October 28, 2008 – Brightcove Inc. and AOL today announced AOL will adopt Brightcove for online video content management, publishing and video playback throughout the AOL Network. This partnership will combine AOL’s video content offerings with Brightcove’s market-leading online video platform. Beginning in early 2009, AOL Programming and AOL Video, http://video.aol.com, programming partners will use Brightcove to deliver video to the millions of people who visit AOL sites each day. Brightcove’s integration with AOL’s global advertising platform, Platform-A, will also expand opportunities for content partners to monetize video with online advertising.

“Implementing Brightcove as the video platform across the AOL Network will help us deliver a richer experience for users and more powerful publishing tools to the editors and programmers who are engaging millions of people every day on sites like AOL Video, AOL Music, Moviefone, Asylum, Lemondrop and Engadget,” said Kevin Conroy, Executive Vice President of AOL. “Working with Brightcove will accelerate AOL’s ability to bring new consumer product features and advertising capabilities to market. The partnership with Brightcove is a strong complement to AOL’s strategic focus on making it easier for users to find the videos they are looking for through our network of online video properties, the AOL Video portal and video search services like Truveo.com.”

Brightcove recently announced a new version of their service, Brightcove 3, which includes an enterprise edition to address the specific needs of aggregators, portals, carriers and operators. AOL Video is the first major portal to take advantage of Brightcove 3.

“AOL’s adoption of Brightcove signals a shift in the market where even the largest online video publishers are using online video platforms to help drive quality, while also reducing costs,” said Jeremy Allaire, chairman and chief executive officer, Brightcove. “This partnership allows AOL to shift attention away from platform software development and focus instead on core competencies such as aggregating content, creating compelling user experiences, and selling advertising. Rather than building out capabilities on their own, features like Brightcove 3′s new player framework can be easily tapped to improve AOL’s online video initiatives.”

Today’s announcement extends the relationship between the two companies, which began in 2006 when AOL became a minority stakeholder in Brightcove.

About Brightcove
Brightcove is an online video platform. Media companies, businesses and organizations worldwide use Brightcove to publish and distribute video on the Web. Founded in 2004, Brightcove is a Software-as-a-Service (SaaS) business with offices across North America, Europe and Asia. For more information, visit http://www.brightcove.com.

About AOL
AOL is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the country’s largest Internet access businesses, and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc. AOL LLC is based in Dulles, Virginia. AOL and its subsidiaries also have operations in Europe, Canada and Asia. Learn more at AOL.com.

HERNDON, Va. – BlackMesh, Inc., a provider of information technology solutions for small and mid-sized businesses, announced that Tag1 Consulting, a professional consulting provider specializing in performance and scalability, chose the company to host and support its corporate and advertising Web sites. In addition to hosting Tag1′s flagship Web site, Tag1Consulting.com, BlackMesh is hosting the company’s advertising network, AdBard.net, which has grown from 10 sites and 40,000 monthly ad impressions to over 100 sites with more than 25 million monthly ad impressions since its launch in May 2008.

Tag1 Consulting provides consulting to organizations and individuals looking to improve the scalability and performance of their Web sites. With customers that include business to business Web sites, social networks and popular online newspapers, Tag1 delivers expertise in Linux, Drupal and the entire LAMP stack to ensure reliability so that Web sites can maintain their performance as visits increase.

“With our diverse array of customers, we required a provider that could manage our needs, yet gave us the flexibility to personalize our servers the way we wanted,” said Jeremy Andrews, CEO for Tag1. “Although BlackMesh maintains our data center system administration, we have the latitude to tweak the system as necessary. As a growing organization, Tag1 Consulting looks to BlackMesh to provide daily support for our internal networks, allowing us to focus on our customers.”

Tag1 also maintains AdBard.net, an advertising network that aims to foster a friendly and useful advertising community for Free and Open Source Software (FOSS) oriented websites and advertisers. Since its introduction earlier this year, AdBard has scaled from 10 sites and 40,000 monthly advertisement views up to over 100 sites with more than 25 million monthly advertisement views. To help support this growth, Tag1 turned to BlackMesh to provide day-to-day server maintenance, so that Tag1 could focus on its core business objectives.

Tag1 leverages BlackMesh’s unique, unlimited service plan, providing the company with a 24/7 personal service team that caters to all of the organization’s IT concerns and issues.

BlackMesh’s service team not only maintains servers, but it works directly with Tag1 to support its current needs and future growth projections. By creating an individualized relationship with Tag1, BlackMesh’s service team can proactively resolve issues before they become actual business problems.

“Tag1 understood the need to outsource their day-to-day server management, which would allow them to focus on building customer relationships,” said Eric Mandel, CEO of BlackMesh. “As Tag1 Consulting’s managed hosting and managed services provider, BlackMesh is dedicated to delivering the around-the-clock support and functionality necessary to maintain the organization’s IT infrastructure, so that they can concentrate on providing customers with leading Web site performance and scalability services.”

ABOUT TAG1 CONSULTING

Tag1 Consulting, Inc. is a distinguished professional consulting company headquartered in sunny Florida, with an international presence providing computer consulting services worldwide. We focus on performance and scalability consulting of the entire LAMP stack, specializing on Drupal performance. For more information visit www.tag1consulting.com.

ABOUT BLACKMESH:

Founded in 2003 and headquartered in Herndon, Va., BlackMesh is a provider of information technology solutions for small and mid-sized businesses. BlackMesh specializes in the design, deployment, and administration of robust, innovative managed hosting and managed services in both off-site and on-site locations. Combining powerful, high-performance technologies with world-class service and support, BlackMesh provides its customers with the tools they need to lower costs, accelerate growth, increase agility and improve efficiency. For more information, visit www.blackmesh.com.

Gannett has continued to fund itself in the commercial paper market despite current market disruptions over the past few weeks. As a prudent liquidity measure in light of the ongoing credit market dislocations, Gannett partially drew down on its committed revolving credit facilities sufficient funds to cover all of its commercial paper obligations outstanding. This action was taken prior to — and was completely unrelated to — Standard & Poor’s actions today.

Irrespective of any actions Standard & Poor’s may take in the future, Gannett continues to generate substantial cash flow and also has significant untapped availability under its $3.9 billion of committed revolving credit facilities, far in excess of our total commercial paper obligations.

“Our underlying fundamentals remain strong and we continue to be a solid investment grade company,” said Craig A. Dubow, chairman, president and chief executive officer.

Gannett Co., Inc. (NYSE:GCI) is a leading international news and information company that publishes 85 daily newspapers in the USA, including USA TODAY, the nation’s largest-selling daily newspaper. The company also owns nearly 900 non-daily publications in the USA and USA WEEKEND, a weekly newspaper magazine. Gannett subsidiary Newsquest is the United Kingdom’s second largest regional newspaper company. Newsquest publishes 17 daily paid-for titles, approximately 300 weekly newspapers, magazines and trade publications, and a network of award-winning Web sites. Gannett also operates 23 television stations in the United States and is an Internet leader with sites sponsored by its TV stations and newspapers including USATODAY.com, one of the most popular news sites on the Web.

TRAFFIQ is co-hosting an expert panel on automation for online advertising, and sponsoring the prestigious MIXX Awards in honor of the industry’s top creative teams and talent.

This year’s MIXX Conference will take place on September 22 – 23 in New York. There will be the usual massive information exchange, with star speakers including Chrysler CMO Deborah Meyer, journalist Charlie Rose, author and virtual community maven Clay Shirkey, CBS President Les Moonves, and “Heroes” creator and producer Tim Kring.

TRAFFIQ’s chief operating officer, Dan Ballister will participate on a panel discussing the rapidly growing self service model for media planning and buying and ad sales management.

Panel information:

“The Self-Service Revolution”: A completely automated process for setting up and executing highly targeted ad campaigns can’t possibly be true—or can it? Just how far does the reality go? What are the possibilities, both today and in the near future? As chief operating officer of TRAFFIQ, Dan Ballister is ideally placed to answer such questions and more. He’ll be joined by four other top experts.

Panel date and time: Monday, Sept. 22, 4:45 – 5:30 p.m.

MIXX Awards 2.8 Gala

TRAFFIQ is a sponsor of this year’s awards gala for the best in interactive advertising. The MIXX Awards is the only competition that evaluates and rewards all facets of a marketing campaign, including strategy, creative development and execution, media placement and integration, and effectiveness and ROI. The awards are hosted by Rob Norman, chief executive officer of GroupM Interaction Worldwide.

Awards ceremony date and time: Tuesday, Sept. 23, 7 – 9:45 p.m.

About TRAFFIQ

TRAFFIQ (www.traffiq.com) is an efficient, open and value-driven marketplace, directly connecting buyers and sellers of online media for optimized ad yield and maximum return on investment. Participants on TRAFFIQ include leading advertisers, ad agencies and publishers. TRAFFIQ is a member of the IAB, helping educate interactive advertisers and publishers on the best practices that foster industry growth. TRAFFIQ is headquartered in New York City, with offices in Vienna, VA. For more information, contact us at info@traffiq.com.

RESTON, VA, September 10, 2008 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released July 2008 data from the comScore Video Metrix service, reporting that Americans viewed more than 11.4 billion videos for a total duration of 558 million hours during the month.

Google Sites Maintains Dominant Position

In July, Google Sites once again ranked as the top U.S. video property with more than 5 billion videos viewed (representing a 44 percent share of the online video market), with YouTube.com accounting for more than 98 percent of all videos viewed at the property. Fox Interactive Media ranked second with 446 million videos (3.9 percent), followed by Microsoft Sites with 282 million (2.5 percent) and Yahoo! Sites with 269 million (2.4 percent). Hulu ranked eighth with 119 million videos, representing 1 percent of all videos viewed.

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

More than 142 million U.S. Internet users watched an average of 80 videos per viewer in July. Google Sites also attracted the most viewers (92.1 million), who watched an average of 55 videos per person. Fox Interactive attracted the second most viewers (54.9 million), followed by Yahoo! Sites (37.6 million) and Microsoft Sites (32.6 million).

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

Other notable findings from July 2008 include:

• 75 percent of the total U.S. Internet audience viewed online video.
• Americans spent a total of 558 million hours watching online video during the month.
• The average online video viewer watched 235 minutes of video.
• 91 million viewers watched 5 billion videos on YouTube.com (54.8 videos per viewer).
• 51.4 million viewers watched 400 million videos on MySpace.com (7.8 videos per viewer).
• The duration of the average online video was 2.9 minutes.

To request more information about comScore Video Metrix, please visit http://www.comscore.com/contact

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate.

MCLEAN, Va. & PORTLAND, Ore. – Social media leaders Clearspring Technologies Inc. and SplashCast Corp. today announced a strategic initiative and a new integrated service that enables brands and advertisers to connect with online audiences across all major social networks.

SplashCast specializes in matching advertisers with compelling rich media content, which enables them to engage with online audiences found on social networks such as MySpace and Facebook. Clearspring is the leading provider of widget distribution, management, monetization and analytics services. The SplashCast-Clearspring partnership provides advertisers with an integrated approach to reach and engage consumers through social networks.

“We can now offer the most comprehensive channel for distribution of content and integrated advertising across the social networks,” said Hooman Radfar, co-founder and chief executive officer of Clearspring. “We are proud to go to market with this solution in partnership with SplashCast, a preferred partner, as it is emerging as one of the industry’s premier providers of content-driven social media applications.”

“Our relationship with Clearspring is a breakthrough for advertisers and our content partners, making it easier for them to tap the opportunity afforded by social marketing,” said Michael Berkley, chief executive officer of SplashCast. “In addition to being deeply integrated with compelling, targeted content, advertisers benefit from effective widget distribution and deep analytics. Our content partners, on the other hand, are able to dramatically accelerate their ability to generate revenue within social networks.”

SplashCast is an early pioneer of marrying and integrating advertisers with compelling rich media content with the goal of engaging online audiences through social networks. Working with companies such as Sony / BMG, Universal Music and MTV, SplashCast has built an extensive library of rich media content relevant to young consumers increasingly spending their time on social networks. As one of Clearspring’s preferred providers for content-driven applications, SplashCast works closely with Clearspring to pair advertisers with the content and technology needed to reach this elusive audience.

SplashCast selected Clearspring as its exclusive partner because of the company’s unparalleled widget distribution and analytics capabilities. Clearspring has developed an extensive distribution network that includes social networks, blogs, desktop and mobile – all viable destinations for SplashCast’s content matchmaking and delivery capabilities.

About Clearspring

Clearspring is the leading provider of distribution, management and monetization services for widgets and other distributable Web content. Clearspring’s free Launchpad services enable publishers and developers to distribute and track viral digital content to the most popular destinations, including social networks, start pages, bookmarking sites, blogs, mobile devices and desktop platforms. The company delivers billions of impressions every month working with the world’s most prominent brands, media companies and Web 2.0 businesses. The company also provides new monetization opportunities for publishers and developers using the Clearspring platform by allowing them to seamlessly integrate advertising-based services in their distributable Web content. To learn more, visit www.clearspring.com.

About SplashCast

SplashCast Corporation is a pioneer in the emerging field of social advertising focused on connecting advertisers with social network audiences. Using its patent pending content management system, SplashCast is able to deeply integrate brands with compelling content. Used by Sony / BMG, Red Bull, Universal Music, Live Nation, NIKE, AEG, PBS and other top name brands, SplashCast offers an alternative to banner style display ads that have disappointed marketers. For more information on SplashCast visit www.splashcastmedia.com or call (503) 222-5645.

Under the new network, media organizations selected by POLITICO’s editors will have access to POLITICO’s top stories for use both online and in their print newspapers. The POLITICO Network also brings a new revenue model to these media partners: POLITICO will sell national advertising to be placed on partners’ websites, and revenue from those ads will be shared between POLITICO and the media outlets.

“As more and more news outlets close or scale back their Washington, D.C. bureaus, organizations will now have access to POLITICO’s unique, up-to-the minute political coverage,” said Jim VandeHei, executive editor of POLITICO. “Rather than having to pay for a wire service to get political news, these papers get the benefit of using POLITICO’s content while making money on ads they don’t have to sell.”

This is the first vertical network that enables major brand advertisers to reach political and government enthusiasts who are wealthy, well-educated and engaged consumers — a group that is one of the most valued audiences on the Web. In fact, according to the most recent Nielson ratings, POLITICO attracts more male readers ages 18 to 49, more readers with an annual household income greater than $150,000 and more readers with post-graduate degrees than do top business-focused websites like Forbes.com, WSJ.com and CNNMoney.com.

“Advertisers want to reach this demographic, but until now, they did so primarily through sports or business websites. The POLITICO Network provides an efficient way to engage these consumer influencers through the content that matters to them,” said Roy Schwartz, vice president of business development for POLITICO. “Furthermore, we can help monetize the political pages of online publishers in ways that others cannot.”

Initial members include The Atlanta Journal-Constitution (ajc.com), The Philadelphia Inquirer (Philly.com), The Denver Post (DenverPost.com), the Cleveland Plain Dealer (Cleveland.com), Breitbart.com and more than 30 other major news outlets.

POLITICO.com has one of the largest politically oriented audiences on the Internet, reaching more than 7 million unique visitors a month, with an average time spent per visit of more than 10 minutes. Now POLITICO is leveraging its expertise to deliver content and brand marketing campaigns to its partners while substantially expanding its reach of this influential audience. The POLITICO Network has more than 10 million unique visitors and is growing, with new members joining each week.

Adify powers the network with key technology and services required to execute successful advertising campaigns, including ad management, trafficking, optimizing, reporting, and payment and technical support functions. Adify’s platform is capable of delivering standard banner advertising, content sponsorships, and video, image and super-rich media advertising for its various network partners.

“In addition to building a leading online source of political news and content, POLITICO has developed a unique expertise in monetizing political content online. With the launch of the network, they will be helping other sites maximize the value of their political content,” said Russ Fradin, president of Adify. “The political pages of these sites are becoming the destination of choice for many valuable and influential politically minded individuals. The POLITICO Network is the solution for reaching them.”

About Adify

Adify Corp. (http://www.adify.com) is the premier vertical ad network management company and an independent, wholly owned subsidiary of Cox TMI Inc., part of Atlanta-based Cox Enterprises, one of the nation’s leading media companies and providers of automotive services.

About Politico

POLITICO is a Washington, D.C.-based political journalism organization that distributes its content via the Internet, newspaper, television and radio. Its coverage includes Congress, Washington lobbying and the 2008 presidential election. POLITICO and POLITICO.com launched in January 2007 with the mission of covering politics with enterprise, style and impact. POLITICO is a publication of Capitol News Company LLC.

RESTON, VA, September 4, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of the online performance of the campaigns for Senator Barack Obama and Senator John McCain in their quests for the U.S. presidency. The study, which evaluated site visitation, video viewing behavior, searches on the candidates’ names, and display advertising efforts across the Web, showed that Barack Obama’s campaign ran a more advanced online operation during the first six months of 2008. Obama leads McCain in site visitors, candidate searches, and display ads, while the McCain campaign leads only in video views.

Obama Campaign Turns Up Online Advertising Efforts

During the first half of 2008, the Obama campaign consistently displayed more online ads than the McCain campaign, averaging nearly 92 million exposures per month compared to approximately 7 million per month for McCain. In recent months, Obama’s online efforts have ramped up considerably with 150 million exposures in May and 244 million in June.

“Not only have the two campaigns placed a different level of emphasis on the importance of using online advertising as part of the media mix, but their execution also shows stark differences,” said Andrew Lipsman, senior analyst at comScore. “While Obama’s ads tend to be ‘brand-building’ ads encouraging people to join the movement, McCain’s ads are often issue-oriented. Additionally, while Obama ads have an almost universally positive message, McCain ads feature a mix of positive and negative messages.”

McCain Web Site Draws More Video Views than Obama Site

Although BarackObama.com has attracted nearly four times the average number of monthly visitors (2.2 million) as JohnMcCain.com (583,000), the McCain site has generated more than three times as many video views (2.1 million vs. 612,000).

“By featuring video content prominently on the front page of JohnMcCain.com, the campaign has been able to effectively leverage the Web to reach a larger audience with its video campaign messages,” added Mr. Lipsman.

Meanwhile, the number of searches including the term “Obama” was approximately four times that of “McCain” (5.4 million vs. 1.3 million). This disparity likely reflects both the public’s interest in Barack Obama’s historic candidacy as the first African-American presidential nominee from a major political party and the desire to find out more about the background and positions of this relative newcomer on the national political stage.

*Based on broad matches of the terms “Obama” and “McCain” on the 5 major U.S. search engines

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate.

RESTON, VA, August 26, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its June ranking of the top online display ad publishers and advertisers, based on data from the comScore Ad Metrix service. Fox Interactive Media, which owns MySpace.com, ranked as the top display ad publisher with 15.9 percent of all display ads viewed, while Microsoft was the top display advertiser with 1.7 percent of total views.

comScore Ad Metrix provides detailed reporting of the number and types of online display ads viewed by Internet users in the U.S. market. The syndicated service measures the number of times each advertiser’s ads are viewed and where they are viewed, the demographics of those exposed to the ads, and the reach and frequency of an advertiser’s campaign. Ad Metrix also provides samples of the creative ad units with information on ad sizes.

Fox Interactive Media Ranks as Top Display Ad Publisher in June

Fox Interactive Media ranked as the top display ad publishing property in June, serving 52.3 billion ad views (15.9 percent market share), with MySpace.com accounting for 51 billion of these views. Yahoo! Sites, which ranked second in total ad views with 34.7 billion (10.5 percent share), reached 130 million unique individuals with its ads – reaching more people than any other publisher. AOL LLC ranked third with 19 billion display ads (5.8 percent share), followed by Microsoft Sites with 15.4 billion (4.7 percent share), and Google Sites with 5.1 billion (1.5 percent share).

Top Display Ad Publisher Sites June 2008 Total U.S. – Home/Work/University Locations Source: comScore Ad Metrix
Publisher Site	Total Display Ad Views (MM)	Share of Display Ads	Advertising Exposed Unique Visitors (000)
Total Internet	329,828	100.0	180,571
Fox Interactive Media	52,288	15.9	83,714
Yahoo! Sites	34,675	10.5	130,680
AOL LLC	19,004	5.8	96,512
Microsoft Sites	15,485	4.7	87,667
Google Sites	5,075	1.5	81,885
FACEBOOK.COM	3,650	1.1	30,723
eBay	3,512	1.1	52,238
Viacom Digital	3,114	0.9	36,382
COMCAST.NET	2,644	0.8	11,860
Glam Media	2,237	0.7	33,462

Microsoft Ranks as Top Display Advertiser in June

Microsoft was the top display advertiser in June with 5.5 billion display ad views, due in large part to its promotional campaign for Windows Live Search, including ads for Windows Live Search Club games and the new Windows Live Search cashback program. The University of Phoenix, an online university, ranked second with 4.7 billion, followed by Experian (4 billion), which advertises for a variety of sites including LowerMyBills.com and FreeCreditReport.com, and United Online (3.9 billion), which owns the heavily advertised Classmates.com. Several communications providers ranked among the top ten, including Verizon with 3.8 billion, AT&T with3.8 billion, Deutsche Telekom (which owns T-Mobile) with 3.6 billion and Vonage with 3.4 billion.

Top Online Display Advertisers June 2008 Total U.S. – Home/Work/University Locations Source: comScore Ad Metrix
Advertiser	Total Display Ad Views (MM)	Share of Display Ads	Advertising Exposed Unique Visitors (000)
Total Internet	329,828	100.0	180,571
Microsoft	5,529	1.7	126,367
University of Phoenix	4,722	1.4	120,475
Experian Interactive	3,968	1.2	137,915
United Online, Inc	3,929	1.2	136,329
Verizon	3,818	1.2	130,839
AT&T, Inc.	3,802	1.2	134,341
Deutsche Telekom	3,594	1.1	129,951
Vonage	3,368	1.0	132,964
Netflix	3,146	1.0	134,554
Ask Network	2,852	0.9	102,565

To request more information on comScore Ad Metrix, please visit: http://www.comscore.com/contact

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate.

July 2008 U.S. Core Search Rankings

Google Sites led the U.S. core search market in July with 61.9 percent of the searches conducted, up from 61.5 percent in June, followed by Yahoo! Sites (20.5 percent), Microsoft Sites (8.9 percent), Ask Network (4.5 percent), and AOL LLC (4.2 percent).

comScore Core Search Report* July 2008 vs. June 2008 Total U.S. – Home/Work/University Locations Source: comScore qSearch 2.0
Core Search Entity	Share of Searches (%)
	Jun-08	Jul-08	Point Change Jul-08 vs. Jun-08
Total Core Search	100.0%	100.0%	NA
Google Sites	61.5%	61.9%	0.4
Yahoo! Sites	20.9%	20.5%	-0.4
Microsoft Sites	9.2%	8.9%	-0.3
Ask Network	4.3%	4.5%	0.2
AOL LLC	4.1%	4.2%	0.1

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

July U.S. Expanded Search Rankings

In the comScore July 2008 analysis of the top properties where search activity is observed, Google Sites led with 9.9 billion searches, a 4-percent increase versus June. Yahoo! Sites ranked second with 2.5 billion searches, followed by Microsoft Sites with 1.1 billion and AOL LLC with 814 million.

comScore Expanded Search Query Report July 2008 vs. June 2008 Total U.S. – Home/Work/University Locations Source: comScore qSearch 2.0
Expanded Search Entity	Search Queries (MM)
	Jun-08	Jul-08	Percent Change Jul-08 vs. Jun-08
Total Expanded Search	16,668	17,158	3%
Google Sites	9,601	9,945	4%
Google	7,277	7,463	3%
YouTube/All Other	2,324	2,482	7%
Yahoo! Sites	2,570	2,546	-1%
Yahoo!	2,530	2,510	-1%
All Other	40	36	-10%
Microsoft Sites	1,102	1,090	-1%
MSN-Windows Live	1,069	1,058	-1%
Microsoft/All Other	33	32	-3%
AOL LLC	792	814	3%
AOL Search Network	430	452	5%
MapQuest/All Other	362	362	0%
Fox Interactive Media	457	547	20%
MySpace	448	539	20%
All Other	9	8	-11%
Ask Network	506	535	6%
Ask.com	341	364	7%
MyWebSearch.com/ All Other	165	171	4%
eBay	444	435	-2%
Craigslist.org	342	340	-1%
Facebook.com	157	173	10%
Amazon Sites	152	166	9

To request more information on comScore qSearch 2.0, please visit http://www.comscore.com/contact

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate

Google Sites Ranks as Top Indian Search Property

Google Sites ranked as the top search property in India with more than 1 billion searches conducted in June, representing 81 percent of the market. Yahoo! Sites ranked second with 9.4 percent, followed by Ask Network (1.9 percent) and Microsoft Sites (1.7 percent). Indian Internet portal Rediff.com ranked fifth with 1.5 percent.

____________________________________________________________________________________

Top Search Properties in India

June 2008

Total India – Age 15+, Home/Work Locations

Source: comScore qSearch

Searches (MM) Share of Searches

Total Internet 1,242 100.0

Google Sites 1,011 81.4

Yahoo! Sites 117 9.4

Ask Network 24 1.9

Microsoft Sites 22 1.7

Rediff.com India Ltd 18 1.5

FACEBOOK.COM 10 0.8

People Group 9 0.8

CNET Networks 5 0.4

Wikipedia Sites 5 0.4

AOL LLC 3 0.2
____________________________________________________________________________________

“The Indian search market is dominated by global Internet brands, with Google attracting the wide majority of searches,” said Jack Flanagan, comScore executive vice president. “As the top local player in the search market, Indian web portal Rediff.com attracts slightly less than 2 percent of all searches, indicating that there is substantial room for growth among the local Internet brands.”

Search Intensity Lags in India, Indicating Opportunity for Growth

Despite being one of the most rapidly emerging Internet markets in the world in terms of overall usage growth, India currently exhibits less frequent search behavior than its global counterparts. Of the 37 countries individually reported by comScore, India ranked second to last with 53 searches per searcher during the month, well below the worldwide average of 93. India also had significantly fewer search visits per searcher (14.7 vs. 23.6) and searches per search visit (3.6 vs. 3.9).

____________________________________________________________________________________
India Search Market Overview

June 2008

Total India – Age 15+, Home/Work Locations

Source: comScore qSearch

Searches Unique Searchers Searches Per Search Visits Searches Per
(MM) (000) Searcher Per Searcher Search Visit

Worldwide 74,217 802,267 92.5 23.6 3.9

India 1,242 23,416 53.1 14.7 3.6

____________________________________________________________________________________

“Though India represents more than 15 percent of the world’s population, it accounts for less than 2 percent of global Internet searches,” added Mr. Flanagan. “It will be interesting to see if this gap narrows as more people in India gain Internet access and ramp up their use of search over time.”

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate.

“The summer months tend to draw Americans to more leisure pursuits and that was certainly the case in July,” commented Jack Flanagan, executive vice president of comScore Media Metrix. “Ground travel and cruise sites gained once again, as many Americans sought more budget-friendly ways to enjoy their summer vacations amid economic and fuel price concerns. Summer blockbusters and big celebrity news also provided a boost to the entertainment categories.”

Traffic to Travel Sites Continues to Grow

Several travel categories gained in July as Americans left for summer vacations. The travel – ground/cruise category jumped 10 percent to 12.7 million visitors, making it the top-gaining category for the month, while the travel-information category grew 7 percent to 47.6 million visitors.

The hotels/resorts category gained 6 percent to more than 34 million visitors. Some of the top-gainers in the category included Hotels.com (up 6 percent to 5.2 million), Choice Hotels International (up 8 percent to 3.2 million) and HolidayInn.com (up 11 percent to 2.7 million).

Certain Retail Categories Gain Despite Weak Economy
Despite a sluggish retail economy in the U.S., a handful of retail categories achieved traffic increases in July, possibly due to consumers shopping online instead of using expensive gasoline to drive to the store. Retail – consumer goods sites rose 8 percent to 22.5 million visitors, including double-digit growth by Staples.com Sites (up 22 percent to 6.5 million visitors), Office Depot (up 12 percent to 4.8 million visitors), and DisneyShopping.com (up 32 percent to 1.6 million visitors).

Meanwhile, the retail – mall category increased 7 percent to 28 million visitors, led by AOL Shopping with 6.3 million visitors (up 19 percent), MSN Shopping with 5.8 million visitors and QVC Sites with 5 million visitors.

The Dark Knight and other Summer Movies Drive Traffic to Ticket Sites
With the release of several highly anticipated summer films, most prominently The Dark Knight, retail – ticket sites grew 5 percent to more than 44 million visitors as movie goers pre-purchased tickets to avoid long lines and sell outs at theaters. Moviefone led the category with 17.5 million visitors (up 12 percent), while Fandango posted a 29-percent gain to 9.3 million visitors and MovieTickets.com jumped 13 percent to 4.7 million visitors.

Hot Celebrity Gossip Stories Prompt Growth at Entertainment News Sites
July was packed with major celebrity stories including the birth of Angelina and Brad’s twins and Christie Brinkley’s public divorce, which helped boost the entertainment news category 5 percent to 52.7 million visitors. Gossip site omg! led the category with more than 16 million visitors, a 19-percent gain from June, followed by TMZ with 9.7 million visitors (up 9 percent) and People with 8.8 million visitors (up 4 percent).

Top 50 Properties

Google Sites maintained its #1 position in the Top Properties ranking, reaching 141.6 million Americans in July, while Yahoo! Sites captured the second spot with 140.3 million and Microsoft Sites ranked third with 120.2 million visitors. CBS Corporation jumped 27 spots to #10 due to its recent acquisition of CNET Networks, which resulted in an incremental gain of nearly 30 million visitors to the property. Ask Network moved up two positions in the top 10 to #7 with 58.6 million visitors.

Top 50 Ad Focus Ranking
Platform-A, which includes Advertising.com, Quigo and other ad networks, led the Ad Focus ranking in July, reaching 90 percent of the 189 million Americans online. Yahoo! Network (85 percent reach) ranked second, followed by Google Ad Network (81 percent reach), and Specific Media (81 percent reach).

TABLE 1
______________________________________________________________________________
comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)

July 2008 vs. June 2008

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Total Unique Visitors (000)

Jun-08 Jul-08 % Change Rank by
Unique Visitors

Total Internet:
Total Audience 189,873 189,134 0 N/A

CBS Corporation 20,867 48,191 131 10

The Mozilla Organization 9,634 18,323 90 42

Infospace Network 9,840 13,467 37 69

General Mills 4,230 5,779 37 185

Nordstrom, Inc. 3,810 5,201 37 205

ABCNEWS DIGITAL 5,911 8,058 36 127

GSN Games Network 4,627 6,308 36 173

Vlaze Media Networks, Inc. 6,190 8,386 35 120

GAMEVANCE.COM 4,158 5,588 34 194

EVERSAVE.COM 5,398 7,192 33 145
______________________________________________________________________________

*Ranking based on the top 250 properties in July 2008

TABLE 2
______________________________________________________________________________
comScore Top 10 Gaining Categories by Percentage Change in Unique Visitors (U.S.)

July 2008 vs. June 2008

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Total Unique Visitors (000)

Jun-08 Jul-08 % Change

Total Internet: Total Audience 189,873 189,134 0

Travel – Ground/Cruise 11,484 12,663 10

Retail – Consumer Goods 20,795 22,455 8

Retail – Mall 26,123 28,068 7

Retail – Movies 25,251 26,985 7

Travel – Information 44,631 47,569 7

Travel – Hotels/Resorts 32,282 34,095 6

Online Gambling 12,038 12,648 5

Retail – Tickets 42,166 44,228 5

Entertainment – News 50,315 52,735 5

Career Services and Development 59,031 61,544 4
______________________________________________________________________________

Please refer to the following link for Tables 3 & 4: http://www.comscore.com/press/release.asp?press=2399

About comScore Media Metrix

comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate

You may still have it fresh in your memory what the problem was: YuMe claimed inconsistent measurement for ad networks, sometimes considering only the traffic actually monetized, and sometimes considering the whole traffic.

comScore has decided to report both potential reach and actual reach for online advertising networks, putting an end to the speculations. Please find below the press release in full.

RESTON, VA, August 12, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it will provide enhanced measurement of the audiences for online advertising networks effective with August data, which will be released in mid-September. The new reporting structure will provide two sets of measures—the “potential reach” for each network and an “actual reach” reading.

The “potential reach” measure will be a calculation of the unduplicated visitors to all sites with which each ad network has contracted to deliver advertising. The definitions will be based on written documentation and confirmation provided by the networks. This measure represents the largest potential reach a network could deliver if all parts of the network are used to deliver ads.

The “actual reach” measure will represent the reach of the ads that are actually served by the network during a given reporting period. In order to report “actual reach,” networks must participate by providing comScore with the appropriate identification protocols for rendered ads. Consequently, only participating networks will be included in the “actual reach” report.

“We believe these two toolsets provide the information that ad agencies need when they are deciding on which advertising networks to consider for ad buys. And, the ad networks will have the high quality, third-party information needed to compete for advertising dollars,” commented Magid Abraham, President and CEO of comScore, Inc. “Ad networks are a vital means of monetizing most Web sites and delivering high reach to advertisers. These new metrics provides ad networks, agencies and advertisers with the accurate information needed for buying and selling advertising.”

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate.

Under the agreement, Right Media will support the use of LucidMedia’s patented ClickSense® contextual advertising targeting engine by buyers and sellers on the Exchange, enabling them, for the first time, to contextually categorize their display advertising inventory based on more than 60 vertically focused channels. The channels cover such areas as automotive, careers & jobs, clothing & apparel, finance, sports & recreation and dozens of others.

Publishers that choose to utilize the newly available contextually targeted advertising tags enable advertisers to more effectively target their inventory, based on relevance to their products or services. The ClickSense® deep contextualization engine for advertisers and publishers was developed over nearly a decade to analyze every impression in real-time and determine true meaning of content at the page-level. Today’s announcement follows several months of extensive and successful testing on the Right Media Exchange.

“LucidMedia’s ClickSense technology will significantly help increase the prospective yield of a publisher’s available inventory and improve an advertiser’s ability to contextually target ads to relevant content and categories through the Right Media Exchange,” said Bill Wise, General Manager, Right Media. “We are excited to bring this capability to Exchange participants and look forward to working with the LucidMedia team to deepen the use of ClickSense across the Exchange.”

“Right Media is clearly a pioneering exchange and we are thrilled to extend the capabilities of our ClickSense contextual targeting engine to the buyers and sellers that do business through it,” said Ajay Sravanapudi, LucidMedia CEO. “Contextually targeted ads can be significantly more relevant to users and thus more valuable to publishers, which we believe will ultimately allow advertisers to target their campaigns more effectively and drive improved conversions and return-on-spend.”

“As a network of publishers and advertisers involved in the launch, we have been impressed by the contextual targeting capabilities made available through the Exchange and believe that it will be an important part of our optimization strategy,” said Marc Thomas, Chief Operating Officer of Suite66, an online media company focusing on relevant media planning and buying. “Enabling advertisers to very accurately pinpoint available inventory and target highly relevant ads makes the process more effective and results-focused for everyone involved.”

About LucidMedia:

LucidMedia is an online contextual advertising platform and meta-network focused on optimizing display advertising performance for advertisers and their agencies, as well as ad networks and publishers. Through its patented ClickSense® contextual advertising and targeting engine, LucidMedia categorizes traffic from many of the Web’s most respected networks and exchanges, providing advertisers with a way to more effectively target online advertising inventory and increase their return-on-spend. Formerly known as Entrieva, LucidMedia was founded in 1999 and launched ClickSense in 2004. Using the deep contextualization of its ClickSense platform, LucidMedia has created a revolutionary hyper-targeted display ad network. The LucidMedia Network is the first advertiser-centric ad network that can offer complete brand safety, real accountability, and transparency down to the page-level. Today many of the world’s largest interactive agencies, Web advertisers, ad networks, and ad exchanges are relying on LucidMedia to achieve their advertising revenue goals. LucidMedia is headquartered in Reston, Virginia at the heart of the Dulles Technology Corridor.

RESTON, VA, August 4, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study based on data from the comScore Ad Metrix service, revealing that American Apparel ranked as the top advertiser using online display ads among apparel retailers in the United States, with 483 million ads delivered during the month of April.

comScore Ad Metrix provides detailed reporting of the number and types of online display ads viewed by Internet users for the U.S. market. The syndicated service measures the number of times each advertiser’s ads are viewed and where they are viewed, the demographics of those exposed to the ads, and the reach and frequency of the advertiser’s campaign. It also provides samples of the creative ad units with information on ad sizes.

American Apparel Top Online Advertiser among Apparel Retailers

American Apparel delivered 483 million display ad views in April, reaching 49 million Internet users an average of 9.9 times during the month. Under Armour ranked second with 311 million ad views, followed by Snorg Tees (249 million) and L.L. Bean (205 million).

*Share of advertising voice among Top 15 online advertisers in the category

** Excludes house ads and small 120×120 ads

While athletic apparel (Under Armour, Nike, NFL Shop), shoes (Nike, Endless, Skechers), and t-shirts (American Apparel, Snorg Tees, and Busted Tees) are well represented among the top online advertisers in this segment, many of the largest apparel retailers are noticeably absent from this list.

“Apparel is one of the largest U.S. e-commerce categories, accounting for roughly 15 percent of total online retail sales,” said Evan Neufeld, comScore Vice President, Advertising Effectiveness. “However, some of the biggest retailers in the category are significantly underrepresented in the online display ad market. Given the Internet’s proven ability to drive both online and offline sales, those retailers failing to make use of this growing advertising channel are overlooking a substantial opportunity.”

American Apparel Advertises Heavily on Social Media Sites

In April, the majority of display ads for American Apparel were delivered via social media. Nearly half of its ads appeared on top social networking sites MySpace.com (24 percent) and Facebook.com (19 percent), while AOL’s AIM application carried nearly 12 percent.

“American Apparel is a cutting edge brand, and its online advertising strategy clearly reflects that,” added Mr. Neufeld. “Using social media as the primary vehicle to drive its provocative ad campaigns has helped it build a strong presence among its core audience of young adults.”

To request more information on comScore Ad Metrix, please visit: http://www.comscore.com/contact

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate.

NEW YORK, NY – July 29, 2008 – TRAFFIQ® – The Internet Traffic Exchange today announced the appointment of Scott Portugal as senior vice president of global business development. Portugal will report to TRAFFIQ chief operating officer Dan Ballister.

In his new role, Portugal will be responsible for aggressively expanding TRAFFIQ’s global sales efforts. Until recently, Portugal was vice president of publisher development at TACODA – now a part of AOL’s Platform A network, where he managed publisher client services and business development. Scott has previously managed the MaxOnline ad network (Ask/IAC) and helped develop the Investor-Reach Advertising Network, a division of Zacks Investment Research.

“Scott has tremendous experience leading sales and business development efforts for large advertising marketplaces,” said Dan Ballister, COO of TRAFFIQ. “His strong relationships with the advertiser and publisher markets make him a great addition to our team, and will help establish TRAFFIQ’s advanced media management and inventory management tools as leading solutions in their field.”

About TRAFFIQ
TRAFFIQ (www.traffiq.com) is an efficient, open and value-driven marketplace, directly connecting buyers and sellers of online media for optimized ad yield and maximum return on investment. Participants on TRAFFIQ include leading publishers, advertisers, and ad agencies. TRAFFIQ is also a member of the IAB Marketplace advisory board, helping educate interactive advertisers and publishers on the best practices that foster industry growth. TRAFFIQ is headquartered in New York City, with offices in Falls Church, VA. For more information, contact us at info@traffiq.com.

ADTECH and Gannett have completed the migration of substantially all of Gannett’s digital properties to ADTECH’s Helios IQ ad serving solution. The rollout ultimately will include all of Gannett’s local newspaper Web sites, digital properties for all of Gannett’s 19 local broadcast markets, USATODAY.com – one of the most popular national news sites on the Web – and many targeted media properties, such as Gannett’s network of moms sites. Since late 2007, ADTECH, has built data centers in Virginia and California to serve U.S. customers.

“This agreement is a significant milestone for ADTECH in terms of establishing our technology in the United States,” said Dirk Freytag, CEO of ADTECH. “We’ve been working extremely hard over the past year to solidify our infrastructure in order to fully support U.S. customers. The opportunity to showcase our capabilities with a top media company like Gannett makes all that work worthwhile.”

“We selected ADTECH because their top tier technology will allow us to seamlessly execute and deliver for advertisers at both a local and national level,” said Chris Saridakis, Gannett senior vice president and chief digital officer. “With the ADTECH platform, advertisers of all sizes will be able to easily reach our affluent, active online audience, whether it’s through broad national campaigns, audience segmentation, or locally targeted campaigns. Gannett can now enable national and local advertisers to engage with any audience segment they could ever hope to reach.”

“Our partnership with Gannett is a testament to ADTECH’s tireless efforts to establish itself as a digital ad serving leader in the United States, and a reflection of Platform-A’s commitment to be the solution of choice for publishers looking to maximize online ad revenues,” said Lynda Clarizio, President of Platform-A. “Our goal is to provide Web publishers with the best tools and technologies to manage and monetize their advertising inventory, and we’re thrilled that Gannett has selected ADTECH as its ad serving partner in the United States.”

Gannett reaches more than 25 million monthly unique visitors, as measured by Nielsen//NetRatings. Helios IQ, will deliver more than five billion monthly ad impressions monthly across Gannett’s online network.

ALEXANDRIA, Va. – July 8, 2008 – AdJuggler, the industry leader in online ad management systems for small and mid-market businesses, today announced the National Football League’s (NFL) Indianapolis Colts organization has deployed AdJuggler 6 on its official Web site, www.colts.com. The ad management and serving technology is also being used for official fan sites, including www.mycolts.net and www.myindianafootball.com.

The deployment of AdJuggler 6 was up and running on www.colts.com within a week. The Colts’ Web site management team can be confident they have the most up to date ad impressions and click through rates to help ensure the greatest amount of success in reaching contractual obligations and maximizing ad profits.

AdJuggler 6 provides intuitive, easy-to-use software designed to simplify online ad operations and management. AdJuggler 6 was built for advertising network owners and publishers to help them maximize profits and efficiency while also providing enhanced reporting and statistics back to their advertisers. The system helps determine which ads are served up on a Web site based on business rules related to ad position, frequency and profitability.

“Working with an NFL team like the Colts is a dream for a company filled with sports fanatics,” said David Waldack, vice president of business development for AdJuggler. “AdJuggler 6 was selected over the biggest companies in ad serving and management due to two primary factors we could deliver the functionality that suited the Colts’ needs at a more attractive price, and we have a strong reputation for customer service. If a customer ever needs assistance, we’re available day and night to make sure they’re satisfied and their questions are answered.”

The Indianapolis Colts will benefit from AdJuggler 6’s many powerful capabilities and features, including the ability to:

* Upload advertisements and other rich media.
* Traffic ads according to defined business rules, such as capping the frequency of an ad’s exposure based on a certain period of time.
* Tune and optimize ad serving based on results/goals.
* Target ads to users based on dynamic criteria such as cookies, keywords and/or geo-targeting.
* Report impressions, clicks and interaction metrics.

About AdJuggler
AdJuggler (www.adjuggler.com) develops and maintains the industry-leading online ad management system, AdJuggler®, and offers a broad range of managed server solutions ranging from dedicated hosting platforms to highly available clustered configurations. AdJuggler supports Linux environments, specializing in serving enterprises with resource-intensive commerce, streaming, and transaction requirements. AdJuggler’s world-class data center and network operations are located in Alexandria, VA. AdJuggler Sales can be contacted at 1-888-358-3400 or sales@adjuggler.com.

About Thruport Technologies, Inc.

Thruport Technologies, Inc. (www.thruport.com) develops and maintains the industry-leading online ad management system, AdJuggler® and offers a broad range of managed server solutions ranging from dedicated hosting platforms to highly available clustered configurations. Thruport supports Linux environments, specializing in serving enterprises with resource-intensive commerce, streaming, and transaction requirements. Thruport also develops and maintains the award-winning virtual office suite HotOffice. Thruport’s world-class data center and network operations are located in Alexandria, VA. Thruport Sales can be contacted at 1-888-358-3400 or sales@thruport.com.

ALEXANDRIA, Va. June 18, 2008 AdJuggler, Inc., the industry leader in online ad management systems for small and mid-market businesses, today announced the company has joined the Interactive Advertising Bureau (IAB) and it will submit AdJuggler 6 for certification in accordance with the IAB’s accepted industry standards. AdJuggler has retained the Audit Bureau of Circulations as the company’s auditor to begin the IAB certification process.

The IAB is an industry trade group that represents leading interactive companies. It is responsible for promoting standards for how online ad impressions are counted, thereby legitimizing a vendor’s measurement accounting. The IAB certification process assesses solutions in accordance with industry-accepted standards and certifies those systems that meet the organization’s rigorous requirements.

“Certifying AdJuggler 6 is a significant undertaking, but it’s important for AdJuggler and for our customers,” said Jonathan Rivers, executive vice president for AdJuggler. “We have been able to grow based on word of mouth and referral business due to our superior customer service, and with the certification in hand, we can be even more competitive. For years we’ve been saying that companies can deploy AdJuggler’s technology to receive all the features provided by the three largest vendors but at a more attractive price. By certifying the product, we can demonstrate parity, helping our customers compare solutions apples to apples and see first hand the value we provide.”

Since 2004, IAB has worked to educate the market on the need for certification and the value of using independent auditors to ensure vendors are delivering what they promise. The IAB’s effort to promote standards is intended to free the market from existing ambiguity and confusion about how ad impressions are counted and provides transparency to industry systems that measure ads.

About Thruport Technologies, Inc.

Thruport Technologies, Inc. (www.thruport.com) develops and maintains the industry-leading online ad management system, AdJuggler® and offers a broad range of managed server solutions ranging from dedicated hosting platforms to highly available clustered configurations. Thruport supports Linux environments, specializing in serving enterprises with resource-intensive commerce, streaming, and transaction requirements. Thruport also develops and maintains the award-winning virtual office suite HotOffice. Thruport’s world-class data center and network operations are located in Alexandria, VA. Thruport Sales can be contacted at 1-888-358-3400 or sales@thruport.com.

comScore Ad Metrix provides detailed reporting of the number and types of online display ads viewed by Internet users for the U.S. market. The syndicated service measures the number of times each advertiser’s ads are viewed and where they are viewed, the demographics of those exposed to the ads, the reach and frequency of an advertiser’s campaign, and provides samples of the creative ad units with information on ad sizes.

McDonald’s Captures 34 Percent Share of Voice among Top 10 QSR Advertisers McDonald’s delivered more than 295 million display ad views (34 percent share of voice) in March, reaching 52 million Internet users an average of 5.7 times during the month. Quizno’s ranked second with 11.1 percent share of voice, followed by KFC (9.6 percent) and Papa John’s (9.3 percent).

*Excludes QSRs where beverages are the primary menu item

**Share of advertising voice among Top 10 online advertisers in the category

Pizza Hut’s Share of Site Visits Outpaces Online Advertising

To provide some dimension to the share of voice ranking, the study also looked at the share of visits to the Web sites of each of the top 10 restaurant companies to see if there is any relationship with the share of voice. It appears that there is little relation between the two metrics, since site traffic seems to be more heavily influenced by televised promotions and online ordering functionality at a few of the companies. For example, PizzaHut.com, whose online advertisements promote online ordering for home delivery or in-store pick up, has a disproportionately high share of site traffic (23.3 percent) relative to its share of online advertising voice (6.8 percent).

*Index = share of site visits/share of advertising voice x 100; Index of 100 represents parity

Online Represents Substantial Opportunity for QSR Advertisers

Despite McDonald’s position as one of the top U.S. advertisers (#16 in 2006, according to Ad Age), in terms of overall dollars spent on advertising, the company ranked just #113 in terms of the total number of online display ads delivered in March 2008, according to comScore Ad Metrix.

“It’s clear that that the quick-serve restaurant industry has been slower than many other industries to move its advertising dollars online,” said comScore Chairman Gian Fulgoni. “But, given the Internet’s broad reach and ability to selectively reach consumer segments, its potential as a brand-building advertising medium is beginning to attract more attention. The reality is that while most working Americans do not watch TV during the day and therefore cannot be reached via this medium, many do use computers during this daypart. For the working population, online advertising is a highly effective way to put one’s QSR brand top of mind with the consumer in the hours and minutes before they decide where to eat lunch.”

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About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate.

This release – being previewed April 15 and 16 at ad:tech San Francisco – adds a new tool for buying and selling ads, TRAFFIQ Source. Available only on TRAFFIQ and nowhere else, TRAFFIQ Source enables buyers and sellers to work together to quickly and easily “carve out” precision buys from available inventory, as follows:

— Sellers can list all or part of their inventory, without constraint.
— Buyers who find inventory they like can send a private request to the seller, indicating interest in a particular portion of that inventory.
— Buyer and seller then negotiate terms for the inventory and conclude the sale.

From a buyer perspective, the immediate benefits are the ability to conduct complete searches of listed inventory, delving deep into sites, ad locations and ad units; the opportunity to proactively contact publishers; and the ability to carve out exactly the inventory they need, with 100 percent customization and flexibility—a surprisingly simple option, unavailable on any other platform.

Sellers meanwhile benefit from being able to list as much or as little inventory as they wish, without limitations or barriers. This ability to be more flexible and responsive to buyers’ needs will likely translate to increased sell-through.

Additionally, TRAFFIQ’s smart tag technology streamlines the process of ad trafficking by allowing publishers to manage multiple orders using a single ad tag. TRAFFIQ’s smart tag also provides sellers with an automatic failover solution, which allows publishers to sell their inventory at its highest market price and then seamlessly go to their next preferred monetization option.

“TRAFFIQ Source is expected to further boost the platform’s strong appeal to mid-tail publishers with original content and loyal users,” said TRAFFIQ CEO Mark Kahn, “in large measure because it will be easier than ever for mid-sized advertisers in search of such specialty publishers to find them and make precise buys.” Advertisers should see a better return on ad spend, better conversion rates, and brand enhancement by association with the publisher’s brand.

“We’re already working with the 100 largest U.S. and U.K. ad agencies, and the leading brand publishers,” Kahn noted. “This new tool further strengthens our appeal to the largest part of the market, made of medium-sized publishers and advertisers.”

Then there are the benefits already built into the existing platform. For buyers, these include brand protection, transparent transactions, maximizing ROI, no exchange fees, and full integration with media management tools; for sellers, these include the ability to secure fair market value, predictable revenue, and extended reach to large numbers of advertisers and active buyers.

Since TRAFFIQ Source will be made available alongside the platform’s existing tools for auctions and automated Requests for Listings, buyers and sellers will now have three distinct tools to choose from, allowing for an unprecedented degree of flexibi