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AOL’s Patch Launches 100th Site; Plans Expansion to More Than 500 Communities This Year
AOL’s Community-Specific News and Information Platform Plans to Hire More than 500 Professional Journalists in More Than 20 States by the End of 2010; New Editors Hired to Foster Rapid Growth NEW YORK – AOL Inc. (NYSE: AOL) announced the launch of Patch’s 100th site, Morristown Patch (http://morristown.patch.com). AOL also announced that Patch plans to [...]
FOSE, GovSec, U.S. Law Leverage New Media, Social Networking
Conferences Drive Attendance through Facebook, Twitter, LinkedIn FOSE 2009 GovSec 2009 FALLS CHURCH, Va. – 1105 Government Information Group, the leading provider of integrated information and media for the government information technology (IT) market, announced that it is promoting FOSE 2009 and the GovSec, U.S. Law Conference and Exhibition via social networking initiatives. Utilizing Facebook, [...]
comScore: Light PC Internet Users Are 30 Percent More Likely than Heavy PC Internet Users to Access Mobile Internet Content
Results from first PC/Mobile Internet overlap panel suggest mobile can enhance a PC digital advertising campaign Reston, VA. – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, reported the results of the first study of its cross-media panel of PC and mobile Internet users in the U.S., finding that light PC Internet [...]
LucidMedia Launches Verified Inventory Technology, Bringing Online Advertisers and Agencies Access to More Than 14,000 Targeted Categories to Enhance Safety, Engagement, and Accuracy
RESTON, Va. – LucidMedia (www.lucidmedia.com), an online contextual display advertising network and technology platform, announced the launch of Verified Inventory (www.verifiedinventory.com), a new contextualization offering that combines the company’s patented natural language processing technology with an industry leading base of more than 14,000 content categories to ensure that online advertisers and agencies deploy their advertising [...]
Lotame Closes 2008 with Record Quarterly Revenues
Online advertising platform serves over 100 brands in 2008; expands to five locations NEW YORK – Lotame, a platform enabling targeted advertising to customizable audiences using social data, announced it achieved significant company growth and momentum in 2008. Closing the year with its highest quarterly revenues to date, more than a 450 percent increase as [...]
LucidMedia Named AlwaysOn OnMedia 100 Winner
Company Cited as Leading Technology Enabler at AlwaysOn OnMedia NYC 2009 RESTON, Va. – LucidMedia (www.lucidmedia.com), an online contextual display advertising network and technology platform, announced that it has been selected to the 2009 OnMedia 100 List. The OnMedia 100 Award is given to the top 100 private, emerging technology companies in the advertising, publishing, [...]
TRAFFIQ Marketplace Generates Unprecedented Ad Rates
Traffiq Inventory Garners High Advertiser Demand, Generates Higher-Than Industry Average CPMs NEW YORK – TRAFFIQ® – The Premium Advertising Marketplace announced today that fourth quarter ad rates generated through its platform were found to be significantly higher than average CPMs generated through ad networks. New data shows that the average rate for display ad inventory [...]
Ad Ops Daily Briefs: January 29 2009
- HubSpot Announces Landing Page Wizard for Its Internet Marketing System For marketers, the landing page is the place on a site where prospects are captured as leads. A landing page is the page to which a user’s call-to-action link directs, or where the user makes an offer and captures lead information. HubSpot’s Landing Page [...]
Federated Media Welcomes Mixx into Industry-Leading Collection of Conversational Media Sites
Mixx Augments Federated Media’s Family of Sites with Unique, Customizable Blend of Social Media Content and Social Networking Functionality SAN FRANCISCO – Federated Media Publishing (FM), a next-generation media and publishing company, announced a partnership with Mixx, a customizable social media website with an unprecedented blend of user-recommended media, online social networking and comprehensive personalization [...]
Mobile Posse Pledges Double-Digit Response to Your Mobile Ads, or Your Money Back
New Sales Promotion Lets Agencies and Brands Trial Idle Screen Mobile Advertising Risk-Free MCLEAN, Va. – Mobile Posse, Inc., a leading provider of content and advertising delivery solutions for mobile, today announced the launch of an innovative sales promotion for agencies and brands looking to extend their advertising campaigns to mobile. Mobile Posse’s “Double-Digits Pledge” [...]
comScore Releases December 2008 U.S. Search Engine Rankings
RESTON, VA, January 16, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In December 2008, Americans conducted 12.7 billion core searches, a 3-percent increase versus November. December 2008 U.S. Core Search Rankings Google Sites led the U.S. core [...]
Ad Ops Daily Briefs: December 16 2008
- PNT Marketing Services Launches Web-Based Marketing Automation Platform PNT Marketing Services, Inc. (http://www.pntmarketingservices.com) announced today the launch of the PNT Marketing Automation Platform (MAP) at The National Center for Database Marketing’s annual conference and event, NCDM 2008. PNT’s MAP provides midsize businesses with quick, easy, and cost-effective access to the advanced marketing tools necessary [...]
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