Conferences Drive Attendance through Facebook, Twitter, LinkedIn
FOSE 2009
GovSec 2009

FALLS CHURCH, Va. – 1105 Government Information Group, the leading provider of integrated information and media for the government information technology (IT) market, announced that it is promoting FOSE 2009 and the GovSec, U.S. Law Conference and Exhibition via social networking initiatives. Utilizing Facebook, Twitter, and LinkedIn, as well as other blogs and Web forums, FOSE and GovSec, U.S. Law are reaching federal IT managers, creating excitement about the events, and educating previous/prospective attendees about educational opportunities and featured exhibits.
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Results from first PC/Mobile Internet overlap panel suggest mobile can enhance a PC digital advertising campaign

Reston, VA. – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, reported the results of the first study of its cross-media panel of PC and mobile Internet users in the U.S., finding that  light PC Internet users are 30 percent more likely than heavy PC Internet users to use their mobile devices to  access Internet content. In total, 42 million people used their mobile devices in October 2008 to access news and information content on the Internet, an increase of 57 percent from October 2007.

The study found that 15.2 percent of light PC Internet users accessed news and information on their mobile device at least once per week, compared to a lower 11.7 percent of heavy PC Internet users. For the purposes of this study, comScore defined “heavy” PC Internet users as those who viewed, on average, 6,701 pages in the month, and “light” users as those who viewed, on average, 1,104 pages in the month.  Twenty percent of PC Internet users in the cross-media panel were classified as heavy users, and accounted for 43 percent of overall page views, while 50 percent were light users and accounted for 18 percent of page views. The balance was classified as medium users.
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RESTON, Va. – LucidMedia (www.lucidmedia.com), an online contextual display advertising network and technology platform,  announced the launch of Verified Inventory (www.verifiedinventory.com), a new contextualization offering that combines the company’s patented natural language processing technology with an industry leading base of more than 14,000 content categories to ensure that online advertisers and agencies deploy their advertising safely and accurately, in only the Web pages and categories most relevant to them. With hundreds of real-time content filters, Verified Inventory also protects advertisers from having their online ads appear with or next to content that they may deem to be objectionable.

With growing industry-wide demand from advertisers and agencies for increased levels of transparency, brand safety, and user engagement, LucidMedia developed the Verified Inventory program to address all three of these issues and more. Verified Inventory gives advertisers and their agencies access to higher levels of:
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Online advertising platform serves over 100 brands in 2008; expands to five locations

NEW YORK – Lotame, a platform enabling targeted advertising to customizable audiences using social data, announced it achieved significant company growth and momentum in 2008. Closing the year with its highest quarterly revenues to date, more than a 450 percent increase as compared to the first quarter of the year, the company expanded its staff to over 50 employees and added locations in Boston, San Francisco and Chicago along with a new data center in Virginia. Lotame’s innovative technology enables brands to more effectively target and message to consumers based on their behavior on social media sites.

Company Growth Amidst Down Economy

In an industry marked by contraction and gloomy forecasts, Lotame experienced overall company growth by all metrics, including revenue, customers, ads placed, and a staff increase of 20 percent in the fourth quarter alone. The company also expanded its executive team with the addition of COO Adam Lehman.
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Company Cited as Leading Technology Enabler at AlwaysOn OnMedia NYC 2009

RESTON, Va. – LucidMedia (www.lucidmedia.com), an online contextual display advertising network and technology platform, announced that it has been selected to the 2009 OnMedia 100 List. The OnMedia 100 Award is given to the top 100 private, emerging technology companies in the advertising, publishing, marketing, branding and public relations spaces. LucidMedia was selected by the AlwaysOn editorial team based on demonstration of growth, market opportunity, quality of innovation and customer traction.

”We are very pleased to be recognized with this honor, as LucidMedia has made many significant strides during the past year, ranging from our introducing the industry’s first Spanish-language contextual advertising platform to distributing our technology across the Yahoo! Right Media Exchange and a growing base of other partners,” said Ajay Sravanapudi, LucidMedia President and CEO. “We are extremely well-positioned for continued progress throughout 2009 and are grateful to the AlwaysOn team for recognizing our efforts to-date.”
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Traffiq Inventory Garners High Advertiser Demand, Generates Higher-Than Industry Average CPMs

NEW YORK – TRAFFIQ® – The Premium Advertising Marketplace announced today that fourth quarter ad rates generated through its platform were found to be significantly higher than average CPMs generated through ad networks.

New data shows that the average rate for display ad inventory sold through some ad networks and 3rd party brokers in the fourth quarter of 2008, across all categories, was $0.26 per thousand impressions (CPM), down 48 percent from the fourth quarter of 2007 (TechCrunch, January 13th, 2009). In comparison, display ad inventory sold through the TRAFFIQ Marketplace during the same period has averaged at $4.53 CPM – more than 17 times higher than the CPMs secured through many 3rd party resellers.
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- HubSpot Announces Landing Page Wizard for Its Internet Marketing System
For marketers, the landing page is the place on a site where prospects are captured as leads. A landing page is the page to which a user’s call-to-action link directs, or where the user makes an offer and captures lead information. HubSpot’s Landing Page Wizard offers users a simple drag-and-drop interface and content management system that makes it quick and easy to create custom landing pages.
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Mixx Augments Federated Media’s Family of Sites with Unique, Customizable Blend of Social Media Content and Social Networking Functionality

SAN FRANCISCO – Federated Media Publishing (FM), a next-generation media and publishing company, announced a partnership with Mixx, a customizable social media website with an unprecedented blend of user-recommended media, online social networking and comprehensive personalization tools. Mixx joins FM’s industry-leading collection of more than 100 conversational media sites and social networking applications like Boing Boing, Dooce, Mashable and Graffiti.

“What we love to do more than anything else is create media experiences that bring together great sites, passionate audiences and brand marketers,” said John Battelle, founder, chairman and CEO of FM. “Mixx is just the sort of partner that will add genuine value to that equation, offering possibilities unlike any other platform we have worked with. I look forward to the great things we’ll do together.”
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