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blinkx Executive Federico Grosso to Present at Digital Hollywood’s Advertising 2.0


Ad Operations OnlineSAN FRANCISCO, CALIF. – June 9, 2009 – blinkx, the world’s largest video search engine, today announced that Senior Vice President of Business Development Federico Grosso will speak at Digital Hollywood’s Advertising 2.0 Conference, taking place at the IAC Building in New York City on Wednesday, June 10. Grosso is scheduled to speak at 3:10 p.m. EDT on the panel titled, “Video Advertising: The Challenges with Scale and How New Consumer Habits Are Driving the Advertising Community to Innovate”.
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Posted in Ad Networks and Platforms, Ad Products, Ads by Creative, Ads by Display, Events, Internet Marketing Services, Internet Strategy, Marketing Strategy, Pre-roll Ads, Video Ads, Video Platforms, blinkxComments (0)

AOL’s MediaGlow Sites Start 2009 with Record Traffic


AOL.com Up 12% in Unique Visitors; More Than 25 MediaGlow Sites Rank in Top Five
25 Sites Rank in Technorati Top 100

NEW YORK – AOL’s MediaGlow publishing division announced its sites saw record growth1 in January, with page views climbing 47% year-over-year to reach 7 billion and total minutes increasing 39% to 4.9 million.

In addition, the recently reinvented AOL.com, which opened the site to third-party content, e-mail, social networks and more in 2008, grew 5% in page views, 12% in unique visitors, 33% in total minutes — achieving an all-time high2 — and 6% in total visits year-over-year.

AOL announced the formation of MediaGlow in January, centralizing AOL’s publishing efforts with the goal of expanding AOL’s efforts to reach targeted audiences and expanding AOL’s global reach. MediaGlow announced plans to launch 30 targeted sites in 2009.
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Posted in Ad Operations, Internet Strategy, Online Media, Reports and Studies, comScoreComments (3)

blinkx Founder and CEO Named One of Digital Media Wire’s “25 Executives To Watch In Digital Entertainment”


Digital Media Wire Recognizes blinkx CEO Suranga Chandratillake as Executive to Watch in the Digital Media and Entertainment Industry

SAN FRANCISCO, CALIF. – January 6, 2008 – blinkx, the world’s largest and most advanced video search engine, today announced that CEO and Founder Suranga Chandratillake has been selected as one of Digital Media Wire’s “25 Executives to Watch in Digital Entertainment.” The annual list recognizes 25 of the most innovative, creative and forward-thinking executives in the digital media and entertainment industry.

Honorees are selected by the editorial and executive team at Digital Media Wire and represent companies that are shaping the industry. A highly regarded expert on the future of television, interactive TV and online advertising, Mr. Chandratillake is well-qualified to receive the honor.
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Posted in Events, Video Platforms, blinkxComments (0)

blinkx Unveils the Un-roll Unit, A Unique, Immersive Approach to Online Video Advertising


MediaCom and Shell Oil leverage the Un-roll to tell Shell’s alternative energy story to the world

SAN FRANCISCO, CALIF. – blinkx, the world’s largest video search engine, introduced the Un-roll Unit, an entirely new and immersive branding experience that gives advertisers the unique opportunity to tell a compelling story through their brand and online television, and enables users to engage with a brand continuously throughout a video. In addition, MediaCom and Shell Oil are among the first agencies and brands, respectively, to deploy the new ad format.

A media first, the Un-roll was developed in-house by blinkx in response to the industry’s need for an alternative format to traditional pre- and post-roll advertisements. Available through blinkx AdHoc, the only contextual advertising platform for online video, the Un-roll integrates a brand with relevant, professionally-produced programming on the Web and serves up multiple touch-points, including contextual overlay ads and logos, throughout the viewing experience. This ability to weave a brand into online television is extremely powerful, not only in terms of enhancing viewer experience, but also in generating higher rates of engagement.

The Un-Roll in Action
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Posted in Ad Operations, Ad Products, Ads by Creative, Ads by Display, Internet Strategy, Pre-roll Ads, Rich Media Ads, Video Ads, Video Platforms, blinkxComments (0)

AOL Sites Reach 22 Months of Consecutive Year-Over-Year Growth in November


Content Sites Saw Double-Digit Advertiser Growth; AOL Launched More Than 20 New Sites in 2008

NEW YORK- AOL’s programming sites continued to see strong growth in November, extending year-over-year growth in unique visitors to 22 consecutive months, according to the November 2008 comScore Media Metrix report. The announcement culminates a year of aggressive expansion and investment in AOL’s programming group, which included the launch in 2008 of more than 20 new sites in key areas such as finance, entertainment, women’s lifestyle and men’s interests.

Unique visitors to AOL’s programming content sites grew 3% year-over-year to 54 million in November. In addition, page views climbed 66% year-over-year to 3.8 billion and engagement (total minutes) grew 33% year-over-year in November, showing AOL consumers are actively engaging with the sites. Advertising revenues on AOL’s programming sites have had double-digit growth year-over-year in Q3 2008.
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Posted in Ad Metrics, Ad Operations, Internet Strategy, Online Communities, Online Media, Reports and Studies, comScoreComments (0)

Ad Ops Daily Briefs: October 15 2008


- InsightExpress Research Identifies Strategies to Help Marketers and Agencies in Tough Advertising Climate
InsightExpress, a leading digital marketing research firm, announced today the results of research examining how the economic climate is affecting online advertising campaigns. The data also points to steps that advertisers and agencies can take to ensure that their branded communications continue to impact a more cautious and frugal consumer.
From January 2007 through August 2008, InsightExpress analyzed a rolling 3-month average of its online advertising campaign norms for key brand metrics (unaided awareness, aided awareness, message association, brand favorability, and purchase intent). The company then compared the data from their InsightNorms normative database against the Consumer Confidence Index, while simultaneously looking deeper for examples of campaigns that continued to outperform benchmarks despite the challenging economic environment.

- Rambler Media Signs Partnership with Netvibes
Rambler Media Ltd. (“Rambler”), operating one of Russia’s most popular internet brands, today announces that, in line with its strategy to make Rambler.ru Russia’s leading open gateway to the web and favorite homepage, the Company has signed an exclusive multi-year partnership with Netvibes, the leading widget and personalized startpage platform on the web, to power Rambler.ru’s new widget and customization services.
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Posted in Ad Ops: Daily BitsComments (0)

Ad Ops Daily Briefs: October 7 2008


- blinkx Partners with the Telegraph To Offer the Best in British News Coverage
blinkx, the world’s largest and most advanced video search engine, today announced a partnership with Telegraph Media Group (TMG). The Daily Telegraph is one of the U.K.’s best known newspapers, while it’s online property, Telegraph.co.uk (TCUK), is the fastest growing U.K. newspaper Web site year after year. TCUK is home to Telegraph TV, host of breaking news clips, original shows, and more. Videos cover a wide variety of topics of interest, from news and business analysis to the latest in arts and entertainment, along with a whole range of original weekly shows.

- epublicans Against 8 Launch Response to Yes on 8 Ads
A group of California Republicans unveiled a sixty-second video response to the multimillion-dollar ad campaign launched Monday by the Yes on 8 Campaign.
The Republicans Against 8 video targets Republican women by focusing on the GOP’s history of expanding rights for all Americans, not taking them away. “Republicans Against 8 are giving a voice to the more than one million Republicans who believe our party should stand for freedom and limited government. Our party shouldn’t be trying to take away people’s rights,” said Republicans Against 8 campaign manager Scott Schmidt.

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Posted in Ad Ops: Daily Bits, Online Media, Video Platforms, blinkxComments (0)

Ad Ops Daily Briefs: September 26 2008


- Gannett’s Talent Development Program Participants Graduate
Gannett has graduated the second class of its innovative and award-winning Talent Development Program, which recruits, hires and trains top U.S. graduating college seniors annually. The program identifies candidates while they are still in college and guides them through to pre-assigned jobs at Gannett operations around the country. The class of 31 was chosen from among 1,260 applications received early in the year. The program participants then experienced a summer of on-the-job training and mentoring in multiple disciplines at Gannett sites around the country.

- blinkx Launches Web-Based Version of Broadband Television Offering
blinkx, the world’s largest video search engine, launched an evolution of its broadband television offering: blinkx BBTV will now be available without download, straight from your browser. Leveraging blinkx’s patented speech and visual recognition technology, BBTV simultaneously delivers a high-quality television experience over the Internet, and links it to the universe of information on the Web, adding dimension and context to the viewer’s experience.

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Posted in Ad Groups & Agencies, Ad Ops: Daily Bits, Gannett, Video Platforms, blinkxComments (0)

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