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Collective Acquires UK Video Network Web TV Enterprise
Integration Expected to Speed Shift of Broadcast Ad Revenue to Online Video NEW YORK – Collective, a full service provider of media and technology solutions for display and video advertising, announced that it has acquired premium online video advertising network, Web TV Enterprise. The deal, which follows only six months after the Company’s expansion into [...]
US Advertising Value for Online Video Services Will Be US$1.9 Billion By 2013
DUBLIN – Research and Markets has announced the addition of the “US Advanced Advertising” report to their offering. Advertising is undergoing fundamental changes. Traditional TV programming delivers a repeatable audience that advertisers can plan their ad campaigns around. But consumers are consuming more content as Ad-supported Video-on-Demand (VOD).
Advanced Video Advertising Grows Online and On Next Gen Pay-TV Services, Says In-Stat
SCOTTSDALE, Ariz. – The world of advertising is changing dramatically with shifts in consumer behavior and growing online and pay TV video-on-demand (VOD) services, reports In-Stat (http://www.in-stat.com). These shifts among others are creating a growing market for advanced video advertising, which In-Stat projects will approach $5 billion by 2013.
SeaChange’s AdPulse Solution for On-Demand Ad Insertion Undergoing Field Testing
with CMC’s National Video-On-Demand Content Distribution Platform; Sunflower Broadband and HealthiNation Participating in First Set of Field Trials ACTON, Mass. & DENVER – SeaChange International’s (Nasdaq: SEAC) AdPulse On Demand solution for on-demand ad insertion is being tested using Comcast Media Center’s (CMC) video-on-demand (VOD) content distribution platform, which reaches more than 35 million VOD-enabled [...]
SeaChange and BIAP Team to Advance Targeted Television Advertising
Common SCTE 130 Interface Enables Cable Television Operators to Deliver Enhanced Advertisements on Linear TV Channels NCTA’s The Cable Show 2009 ACTON, Mass. & PLANO, Texas – SeaChange International (NASDAQ: SEAC), the leading provider of video-on-demand (VOD), digital advertising and IPTV software, systems and services, and BIAP, a leading supplier of EBIF technology and products, [...]
BlackArrow Unveils New Tools to Manage Ad Placement Opportunities in and around on-Demand Video
Standards-Based AdMap Tools Define and Manage Ad Avails; Integrate New Ad Types Easily Without Changes to Media Player Code SAN MATEO, Calif. – BlackArrow, the independent provider of multiplatform advertising systems for viewer-controlled video, today announced BlackArrow AdMaps™, a sophisticated toolset that enables content providers and distributors to easily define and manage ad avails in [...]
Leading Technology Companies Team Up to Demo Cutting-Edge Advanced Advertising Solution
ARRIS, BIAP, BlackArrow and Sigma Systems to Showcase Personalized Television Advertising for Cable and Telecom at Management World Orlando ORLANDO, Fla. – ARRIS, BIAP, BlackArrow and Sigma Systems jointly announced that they have formed an unprecedented group of technology leaders to revolutionize television advertising. The group will demonstrate its cutting-edge Advanced Advertising solution as part [...]
E! Gets “Embed” with MirriAd
NEW YORK – A deal struck today between Comcast Networks and MirriAd now means advertisers can get straight to the eyeballs of the consumer with new product and brand placement opportunities available on E!, Style, VERSUS, GOLF CHANNEL and G4. The deal takes advantage of patented technology developed by embedded advertising specialist, MirriAd, and will [...]
BlackArrow to Enable Ad Revenue and Brand-Building Opportunities Within Adobe Media Player
Allows Content Providers to Efficiently Manage and Deliver Ad Campaigns for Video Syndicated through Adobe’s Innovative Desktop Player SAN FRANCISCO (Adobe MAX 2008 Conference) – November 17, 2008 – BlackArrow, the independent provider of multiplatform ad-management systems for viewer-controlled video, today announced the addition of Adobe® Media Player to its expanding list of distribution platforms. [...]
Get a Deep Insight into the Mobile Media Advertising Opportunities: The Market For Advertising
NEW YORK – Reportlinker.com announces that a new market research report related to the Wireless industry is available in its catalogue. Mobile Media Advertising Opportunities: The Market For Advertising Personal, always on, ubiquitous and connected, mobile has the potential to become a potent advertising medium. However, some factors are slowing down the development of the [...]
BlackArrow Integrates Ad Management System with the Akamai Media Framework
Streamlines Deployments of Dynamic, Targeted Advertising Technology for Content Providers Using the Akamai Open Video Player Platform SAN MATEO, Calif. – BlackArrow, the independent provider of multiplatform ad-management systems for viewer-controlled video, has released a Connector (software development kit) that integrates its ad-management system with Akamai’s Media Framework, a valuable resource for the rapid development [...]
Brightcove 3 Transforms the Business of Online Video
Platform addresses new reality of pervasive video on the Web CAMBRIDGE, Mass., October 14, 2008-Brightcove Inc. today announced the general availability of the Brightcove 3 online video platform, which transforms the way video is published and consumed on the Web. Built from the ground up, the new platform empowers website producers to be successful in [...]
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