DUBLIN – Research and Markets has announced the addition of the “US Advanced Advertising” report to their offering.

Advertising is undergoing fundamental changes. Traditional TV programming delivers a repeatable audience that advertisers can plan their ad campaigns around. But consumers are consuming more content as Ad-supported Video-on-Demand (VOD).
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SCOTTSDALE, Ariz. – The world of advertising is changing dramatically with shifts in consumer behavior and growing online and pay TV video-on-demand (VOD) services, reports In-Stat (http://www.in-stat.com). These shifts among others are creating a growing market for advanced video advertising, which In-Stat projects will approach $5 billion by 2013.
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with CMC’s National Video-On-Demand Content Distribution Platform; Sunflower Broadband and HealthiNation Participating in First Set of Field Trials

ACTON, Mass. & DENVER – SeaChange International’s (Nasdaq: SEAC) AdPulse On Demand solution for on-demand ad insertion is being tested using Comcast Media Center’s (CMC) video-on-demand (VOD) content distribution platform, which reaches more than 35 million VOD-enabled households across the U.S.
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Common SCTE 130 Interface Enables Cable Television Operators to Deliver Enhanced Advertisements on Linear TV Channels
NCTA’s The Cable Show 2009

ACTON, Mass. & PLANO, Texas – SeaChange International (NASDAQ: SEAC), the leading provider of video-on-demand (VOD), digital advertising and IPTV software, systems and services, and BIAP, a leading supplier of EBIF technology and products, including the EBIF Platform, AdWidgets™ and TVWidgets™, are pushing to bring to reality the wide deployment of interactive TV ads with the successful interoperability of their advertising systems. Using the SCTE 130 standard for addressable advertising, SeaChange’s Spot 5.0 ad management system is interfacing directly with BIAP’s AdAim Targeting Engine to ensure that cable set-top boxes tune to appropriate advertisements based upon predetermined demographic, geographic and other targeting information.
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Standards-Based AdMap Tools Define and Manage Ad Avails; Integrate New Ad Types Easily Without Changes to Media Player Code

SAN MATEO, Calif. – BlackArrow, the independent provider of multiplatform advertising systems for viewer-controlled video, today announced BlackArrow AdMaps™, a sophisticated toolset that enables content providers and distributors to easily define and manage ad avails in and around video content. The AdMap suite extends BlackArrow’s advertising system by introducing tools to manage ad-placement opportunities for programming delivered over broadband and SCTE 130-5 compliant video on demand (VOD) environments. AdMaps provide a time-saving workflow to create new advertising inventory, integrate new ad formats easily and update ad-sales models quickly – all without requiring changes to the existing infrastructure or media player code.

The new suite consists of the AdMap Builder tool to create and manage AdMaps, AdMap Server to deliver the right AdMap for the viewer and, for broadband deployments, a software development kit (SDK) to render AdMaps in common broadband players.
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ARRIS, BIAP, BlackArrow and Sigma Systems to Showcase Personalized Television Advertising for Cable and Telecom at Management World Orlando

ORLANDO, Fla. – ARRIS, BIAP, BlackArrow and Sigma Systems jointly announced that they have formed an unprecedented group of technology leaders to revolutionize television advertising. The group will demonstrate its cutting-edge Advanced Advertising solution as part of TM Forum’s Content Encounter 3, which takes place at the Management World Orlando conference.

The Content Encounter initiative at the TM Forum encourages companies to collaborate on solutions that address the creation, delivery and monetization of digital media services. The Personalized Advertising for Cable and IPTV demonstration within Content Encounter 3 will illustrate that advanced advertising is real and doable with today’s telecommunications and cable standards, and that service providers can use a common deployment architecture to deliver rich entertainment services, including content specific ad-insertion and addressable ad-insertion.
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NEW YORK – A deal struck today between Comcast Networks and MirriAd now means advertisers can get straight to the eyeballs of the consumer with new product and brand placement opportunities available on E!, Style, VERSUS, GOLF CHANNEL and G4. The deal takes advantage of patented technology developed by embedded advertising specialist, MirriAd, and will see product placement and promotional messages digitally inserted into existing video content as if they were included in the original production.

In an environment in which television audiences now have access to digital video recorders that allow them to ‘skip’ traditional advertising slots, Comcast Networks recognizes that new approaches are required to put advertisers in touch with consumers. MirriAd’s embedded advertising technologies and expertise deliver that new approach by exposing brands to their target audiences in an environment in which the viewer is fully engaged. An advertiser’s presence can’t be skipped, but instead of detracting from the core content, they are fully integrated to maintain an uninterrupted viewing experience.
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Allows Content Providers to Efficiently Manage and Deliver Ad Campaigns for Video Syndicated through Adobe’s Innovative Desktop Player

SAN FRANCISCO (Adobe MAX 2008 Conference) – November 17, 2008 – BlackArrow, the independent provider of multiplatform ad-management systems for viewer-controlled video, today announced the addition of Adobe® Media Player to its expanding list of distribution platforms. BlackArrow provides video content publishers using Adobe Media Player with a centralized system for defining ad avails and managing targeted campaigns against their programming. BlackArrow’s seamless advertising workflow enables content providers to broaden their syndication, while optimizing revenues from ad-supported video programming.
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