NEW YORK – Undertone, which delivers quality display, high impact and video solutions for advertisers, announced that it has partnered with Innovid, the leading provider for in-stream video advertising solutions, to bring high impact pre-roll video advertising to its advertiser and brand marketer clients. Through the agreement, unveiled at the “Interactive Advertising Bureau Marketplace – Digital Video” event in New York, Undertone will offer Innovid’s iRoll Engage, iRoll apps and other leading in-stream video ad technologies to clients seeking new ways to connect with users on the web. The partnership builds on Undertone’s vision for delivering a complete range of display, video and high impact ad solutions that help brands leverage digital media as a critical engagement vehicle with their target audiences.

The market for pre-roll video advertising is exploding, as pre-roll ads have proven adept at replicating the TV experience online, a highly desirable proposition for advertisers. Innovid’s iRoll products inject dynamic rich media capabilities onto digital video, augmenting proven brand recall with opportunities for greater consumer engagement. By joining with Innovid, Undertone can now provide its top-tier roster of brand marketer and advertiser clients access to this technology as part of a complete digital media solution.

“Undertone works with the biggest and best advertisers in the business,” said Zvika Netter, CEO & Co-Founder, Innovid. “The ability to provide a turn-key solution to our partners and, in turn, their world class roster of brands is a very exciting proposition for us.”

Undertone’s partnership with Innovid further validates the company’s commitment to providing display and video ad solutions that “span the screens,” bridging the gap between traditional TV and digital advertising in a unique and highly engaging way. The company’s Digital Advertising Suite™, designed with this vision in mind, comprises a complete range of display, high impact and video solutions that help its advertiser and brand marketer clients target their key audiences no matter where they are.

“Video and high impact are crucial components of the Undertone vision,” said Eric Franchi, Co-Founder and Senior Vice President of Business Development, Undertone. “Innovid’s technology unites these two formats in a unique and highly desirable way, adding yet another vital tool to our arsenal and giving our clients the most complete range of solutions available to meet their digital media needs.”

Click to learn more about Undertone’s complete range of video and high impact solutions for advertisers and brand marketers.

About Undertone

Undertone delivers quality display and video experiences for advertisers, publishers and the global audiences they serve. Undertone’s Digital Advertising Suite™ is a unified platform that supports targeting, optimization and reporting across multiple formats. Armed with the insights to turn data into better decisions, Undertone helps marketers around the world create value from their online investments. For more information, go to www.undertone.com.

About Innovid

Innovid developed the groundbreaking iRoll®, which embeds interactive elements in pre-roll video ads making them dynamic and engaging without forcing audiences away from the page. Innovid’s proprietary technology provides a seamless integration between videos, embedded images and interactive features, empowering today’s marketers to engage their audiences more deeply than ever before. iRoll® is the only interactive pre-roll unit with the scale necessary to elevate campaigns to the next level. With integrations across all the top premium publishers and across almost all the top networks, iRoll® can provide unprecedented scale not available anywhere else. Beyond ad integration and serving, the company solution includes a back-end analytics dashboard to measure and track engagement. Visit (www.innovid.com).

NEW YORK – Tremor Media (www.tremormedia.com), the leading video monetization and advertising company, announced it has developed HTML5 compatibility for its advanced interactive video ad formats. Tremor Media leads the industry by offering the most versatile and advanced in-stream ad formats available on HTML5, powered by its patent-pending Acudeo platform. Acudeo offers over 2500 premium publishers the ability to serve in-stream ads online, and this new development will enable publishers to monetize video content through even more channels. Tremor Media will first enable these advanced formats on the Apple iPad and will continue bringing such capabilities to further HTML5 devices by the end of the year. With this announcement, Acudeo will power standard pre-roll video formats via HTML5 on the iPhone and Android mobile phone platforms as well.

“With the introduction of the Apple iPad, publishers have a new mobile platform in which to reach a highly engaged audience. By extending the full suite of Acudeo features to mobile HTML5 based video players, Tremor Media continues to provide publishers with best-of-breed technology to maximize the revenue generated by their video content,” said Charles Parra, VP, Product Management, Tremor Media.

Tremor Media today also announced that it has been working closely with longstanding partner Brightcove, the leading online video platform, to ensure that the new solution is fully compatible with the Brightcove platform and can be easily adopted by Brightcove customers. Further integration and adoption by other video platforms is expected soon.

“By working closely with partners like Brightcove, we continue to provide our advertisers with the most engaging ad opportunities across any device, and our publishers with the best solution to monetize their mobile video content,” said Jason Glickman, CEO, Tremor Media. “We recognize that a device like the iPad offers an incredible platform for consuming video and its users are extremely content-driven. It was important for us to work together to ensure content producers can monetize the video experiences they create for this device.”

“Our customers rely on Brightcove to supply the tools they need to deliver the best possible online video experience, and monetization is a huge piece of that puzzle,” said Jeff Whatcott, senior vice president of marketing at Brightcove. “By working with partners like Tremor Media across platforms, we can ensure that our customers are able to achieve the greatest possible reach and monetization for their online video initiatives on the Web and across fast-growing mobile devices like the iPad.

Acudeo for HTML5 will support advanced video ad formats in conjunction with standard pre-roll units, enabling publishers to run Tremor Media’s full suite of ad formats, including its most advanced developments, such as vChoice. Advanced interactive ad formats offer more choices to consumers and offer interactive features, which lead to increased engagement rates and greater video monetization for publishers.

These advanced ad formats will also be available in conjunction with Tremor Media’s full suite of ad policy management tools including reporting and analytics, failover processing, tracking and advertiser verification and rendering of interactive advertising creative.

Tremor Media, which has the leading video advertising network with the largest audience reach (comScore Video Metrix July 2010), has more than doubled the size of its network from 2009 to 2010. It offers advertisers the most precise real-time audience targeting capabilities, multiple engagement-driven in-stream ad formats including the proprietary vChoice unit. Tremor Media’s patent-pending Acudeo technology powers the advertising network and continues to deliver tools for the most innovative and creative video advertising campaigns possible.

About Tremor Media

Tremor Media (http://www.tremormedia.com), the leading online video monetization and advertising company, provides brand advertisers with in-stream and in-page video advertising solutions to top tier publishers. It reaches more than 2500 publishers who serve in-stream video, and more than 5000 publishers who serve in-page video, delivering a combined reach of 188.9 million uniques, reaching 88.5% of internet users. Tremor Media’s innovative video ad formats, advanced targeting, and industry-leading measurement tools enable advertisers to deliver efficient, scalable, and engaging video campaigns with measurable impact.

Tremor Media’s Acudeo® technology provides publishers with a full suite of products and services to monetize streaming video and maximize ROI. Acudeo delivers the industry’s most flexible and easy-to-use ad policy management tools and provides access to the industry’s leading revenue sources including turnkey integrations with all major video ad networks, ad serving, and video analytic technologies. With Tremor Media’s Acudeo technology, publishers can achieve maximum revenue while retaining total control and flexibility over their advertising inventory.

About Brightcove

Brightcove is a cloud-based online video platform. Media companies, businesses and organizations worldwide use Brightcove to publish and distribute video on the Web. Founded in 2004, Brightcove has offices across North America, Europe and Asia and customers in 48 countries. For more information, visit http://www.brightcove.com.

- Automatic Macro Insertion – Ad Manager will automatically detect the ad tags from several popular 3rd party vendors when you paste them in as new creatives. When properly detected, the click-tracking and cache-busting macros will be inserted automatically.

- Competing Line Item Report – The quantity booked, amount delivered, and the current delivery status have all been added as new columns to the competing line items report.

- Overbook Details – When warned about possible overbooking, you now have the option to book only the inventory that is available. A new link to a “Detailed Inventory Check” will also provide quick access to more information.

- Export Ad Slots – The new “Download Ad Slots” link on the Ad Slots tab will export your entire slot list to a CSV file. This is useful to audit your inventory and verify AdSense settings.

- Edit Company Name – The company display name is now editable on the Admin > Settings tab. This name is seen by advertisers who you invite to log in and see their orders.

While these features and improvements are definitely much needed, there are still many unanswered questions as to where Google AdManager is going and how it will position itself in regard to its fancier relative, DoubleClick DART: are there plans to develop its rich media capabilities, to support video and in-stream advertising?