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New Features and Improvements in Google AdManager


In an email sent out an hour ago to AdManager users, Google announces a number of features and improvements:

- Automatic Macro Insertion – Ad Manager will automatically detect the ad tags from several popular 3rd party vendors when you paste them in as new creatives. When properly detected, the click-tracking and cache-busting macros will be inserted automatically.

- Competing Line Item Report – The quantity booked, amount delivered, and the current delivery status have all been added as new columns to the competing line items report.

- Overbook Details – When warned about possible overbooking, you now have the option to book only the inventory that is available. A new link to a “Detailed Inventory Check” will also provide quick access to more information.

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Posted in Ad Serving, Google, Google AdManagerComments (1)

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