Tag Archives: video analytics

2012 Back-to-School Advertising Themes Vary from Value to Philanthropy and Are Less Tech-Dominant Than in 2011, According to Ace Metrix
Ad & Media Strategies
September 2, 2012 posted by Otilia Otlacan

2012 Back-to-School Advertising Themes Vary from Value to Philanthropy and Are Less Tech-Dominant Than in 2011, According to Ace Metrix

Ace Metrix®, the new standard in analytics for television and video advertisers, today announced the top back-to-school advertisers, a list led by ads for Best Buy (Ace Score: 622), Lysol hand soap and wipes (Ace Score: 603) and kids’ haircuts at JC Penney (Ace Score: 600). The breadth of themes in this year’s back-to-school ads is an interesting juxtaposition against last year’s heavily technology-themed list led by a Microsoft ad touting a free Xbox with the purchase of a Windows 7 PC.

Ooyala Honored for Best Video Analytics Solution by International Media Industry Leaders at the 2012 BRAVE Awards
Ad & Media Strategies
July 13, 2012 posted by Otilia Otlacan

Ooyala Honored for Best Video Analytics Solution by International Media Industry Leaders at the 2012 BRAVE Awards

Ooyala, a leading provider of online video technology, analytics and services, was honored this week with the award for Best Video Analytics Solution at the first annual BRAVE Awards, a prestigious new event celebrating the best achievements in brand video. Presented this week in London by C Squared, the international media and marketing industry’s fastest growing publishing and events business, The BRAVE Awards convened a panel of judges consisting of media industry leaders and international brand marketing experts to recognize brands, marketers and technology providers that have proven the ability to produce amazing digital video content, distribute it flawlessly and measure its success.