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Business Development and Experience Added to Board of Leading Interactive Video Advertising Technology Company San Jose – blurbIQ Inc., the leader in interactive gamification of video across the digital marketing spectrum, announced that Michael Hirshoren who previously ran US ad sales for Rhythm NewMedia has joined the company Board of Directors and that Jack Hallahan, [...]
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Industry-First Viewport Detection Technology and Other Video Advertising Essentials Optimize Campaign Performance and Viewer Experience REDWOOD CITY, CA – YuMe, the operating system for TV 2.0, today announced Ad Visibility capabilities to guarantee that brand marketers’ video ads are always visible to viewers, eliminating wasted impressions and ensuring higher ROI on their ad spend.
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Enhanced Offering Drives 84 Percent Brand Lift in Purchase Intent for a Leading Consumer Brand San Francisco – Vizu Corporation (www.brandlift.com), an online ad technology company whose solutions allow advertisers and publishers to measure and optimize Brand Lift in real-time, announced that it has completed an enhanced integration with Adap.tv, the company that connects video [...]
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YuMe’s Operating System for TV 2.0 Enables Advertisers to Reach Consumers through LG Smart TVs, Blu-ray DiscTM Players, and Smart TV Upgraders REDWOOD CITY, CA – Heralding a first for the advertising industry, YuMe announced the availability of YuMe’s video advertising solution for Internet Connected TVs, the Embedded software development kit (SDK). LG Electronics is [...]
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Industry first to use game mechanics in video driving consumers to remember brand messages San Jose – blurbIQ Inc., whose patent pending interactive video advertising platform allows advertisers and publishers to use game mechanics to drive consumers to interact with their video messaging to remember brands at the point of purchase, today announced the launch [...]
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Following YuMe’s recent launch of interactive ads for engagement across online, connected TV and mobile platforms, we have talked to Scot McLernon, YuMe’s Chief Revenue Officer, who explains further how brands can achieve superior audience engagement through video ads.
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Company Offers Portfolio of Interactive Ads for Engagement Across Online, Connected TV and Mobile Platforms REDWOOD CITY, CA – YuMe, the leading relevant video advertising technology company, today announced the availability of new product offerings focused on increasing brand engagement impact of video ads. The new initiative, YuMe Ads, consists of an entirely new base [...]
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Unique Collaboration Leverages VivaKi Research Initiative The Pool; Builds on ASq Success to Find Additional Video Ad Models to Support the Marketplace NEW YORK – AOL announced today that it has brokered a unique partnership with VivaKi, the strategic entity that combines the media and digital assets that sit inside of Publicis Groupe. This partnership [...]
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- Cross Network Measurement and Analytics System Now Available To All Advertisers and Agencies – Self Serve VideoHub Marketplace Enables Early Stage Video Advertisers To Buy In-stream Video With Ease NEW YORK – VideoHub, a division of Tremor Video, today made its full platform of video brand marketing tools and real-time analytics available to all [...]
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Mumbai – Komli Media, Asia Pacific’s leading digital media technology platform, and Jivox, a leading cross-platform interactive video advertising company, today announced a strategic partnership through which Komli Media will be the exclusive partner of the Jivox Interactive Video platform in the Asia-Pacific region for video advertising.
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Interaction With Video Messaging Helps Consumers Remember Brands and Buy Products San Jose, CA – Coming on the heels of announcements by KN Dimestore and Vizu regarding their services that insert multi-question surveys into streaming video and display ads, blurbIQ, the only company to utilize game mechanics to strategically insert interactive questions within video to [...]
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RocketFuel, Turn, DataXu, Media6Degrees, MediaMath and TubeMogul Among First Major Buyers to Integrate With BRX SAN FRANCISCO, CA – BrightRoll, the leading provider of digital video advertising services, today announced the launch of real-time bidding for buyers on its online video advertising marketplace, The BrightRoll Exchange (BRX). The availability of real-time bidding allows buyers to [...]
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