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VINDICO Accreditation Renewed by Media Rating Council
Renewal of MRC accreditation demonstrates VINDICO’s commitment to building trust in online video advertising NEW YORK – VINDICO, the leading online video ad management platform, announced the renewal of their Media Rating Council (MRC) accreditation, which was initially granted in June 2010. Through this MRC accreditation renewal, VINDICO continues to demonstrate its commitment to building [...]
Study Proves that TV 2.0 Media Planning Can Extend Reach, Achieve Higher Brand Recall, and Be More Cost Effective
YuMe-Nielsen Study Reveals How Major Consumer Healthcare Brand Increased Reach by 14%, Frequency by 18%, and Decreased CPMs by 11% with a Combined TV and Video Campaign REDWOOD CITY, CA – YuMe, the operating system for TV 2.0, today announced the results of a joint study with Nielsen, which quantifies the true impact of online [...]
VINDICO Sees Strong Growth for Online Video in Europe in 2012
Company has commenced operations in London, Paris and Madrid to support expected growth of online video formats in the region NEW YORK – VINDICO, the leading online video ad management platform, has commenced operations in London, Paris and Madrid. VINDICO now offers European advertisers a video ad platform to seamlessly serve, track and measure all [...]
comScore Releases December 2011 U.S. Online Video Rankings
Average Viewer Watched 3 Hours of Video Content on Hulu in December RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 182 million U.S. Internet users watched online video content in December for an average of 23.2 hours per [...]
Brand.net Expands In-Stream Video Offering for Brand Advertisers
Pioneering MFP™ advertising platform’s expanded solutions maintain full guarantees of reach and frequency, audience composition, media delivery and pricing in quality environments up to a year in advance for every campaign SAN MATEO, Calif. – Brand.net, the company that connects the world’s biggest brands to their customers across digital media, announced a major expansion of [...]
Video Ad Study: Spending Surpassed Expectations in 2011
Projected to Continue to Increase, Specifically Within Mobile and Connected Devices, in 2012 Leading video company Break Media releases Digital Video Advertising Trends: 2012 study, detailing digital video landscape for the upcoming year LOS ANGELES – Break Media, a leading creator and publisher of digital video content, announced the findings of its annual Digital Video [...]
Specific Media Forms Alliance with Nielsen Catalina Solutions to Launch Largest Shopper-Based Platform for Online Video and Display Ads for CPG Advertisers
IRVINE, Calif. – Specific Media, a digital media company, announced that it has formed a multi-year strategic alliance with Nielsen Catalina Solutions, a leader in measuring and improving advertising performance using single source analytics, to launch Shopper Access, enabling advertisers to reach offline shoppers in the consumer packaged goods (CPG) category with both display and [...]
blurbIQ Adds Michael Hirshoren to its Board of Directors; Jack Hallahan Becomes Advisor
Business Development and Experience Added to Board of Leading Interactive Video Advertising Technology Company San Jose – blurbIQ Inc., the leader in interactive gamification of video across the digital marketing spectrum, announced that Michael Hirshoren who previously ran US ad sales for Rhythm NewMedia has joined the company Board of Directors and that Jack Hallahan, [...]
YuMe’s Ad Visibility Technology Guarantees Every Impression Counts, Enhances Video Brand Security
Industry-First Viewport Detection Technology and Other Video Advertising Essentials Optimize Campaign Performance and Viewer Experience REDWOOD CITY, CA – YuMe, the operating system for TV 2.0, today announced Ad Visibility capabilities to guarantee that brand marketers’ video ads are always visible to viewers, eliminating wasted impressions and ensuring higher ROI on their ad spend.
Vizu to Power Real-time Brand Lift Measurement and Optimization in the Adap.tv Marketplace
Enhanced Offering Drives 84 Percent Brand Lift in Purchase Intent for a Leading Consumer Brand San Francisco – Vizu Corporation (www.brandlift.com), an online ad technology company whose solutions allow advertisers and publishers to measure and optimize Brand Lift in real-time, announced that it has completed an enhanced integration with Adap.tv, the company that connects video [...]
YuMe to Power LG Electronics’ Global Smart TV Ad Platform, 1st Video Advertising Platform for Internet-Connected TVs; Announces Charter Advertiser Toyota
YuMe’s Operating System for TV 2.0 Enables Advertisers to Reach Consumers through LG Smart TVs, Blu-ray DiscTM Players, and Smart TV Upgraders REDWOOD CITY, CA – Heralding a first for the advertising industry, YuMe announced the availability of YuMe’s video advertising solution for Internet Connected TVs, the Embedded software development kit (SDK). LG Electronics is [...]
blurbIQ Launches Cross-Platform Interactive Video Ad Units
Industry first to use game mechanics in video driving consumers to remember brand messages San Jose – blurbIQ Inc., whose patent pending interactive video advertising platform allows advertisers and publishers to use game mechanics to drive consumers to interact with their video messaging to remember brands at the point of purchase, today announced the launch [...]
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