NEW YORK – VINDICO, the leading online video ad management platform, announced the renewal of their Media Rating Council (MRC) accreditation, which was initially granted in June 2010. Through this MRC accreditation renewal, VINDICO continues to demonstrate its commitment to building trust in online video advertising.  The accreditation will continue to benefit the global brands that work with VINDICO, as well as institute a benchmark for success in the industry.

Established to ensure audience measurement research is valid, reliable and effective, the MRC accreditation process requires companies to undergo rigorous third-party audits to guarantee compliance with industry standards. VINDICO’s accreditation indicates its video advertising platform is compliant with the MRC’s standards for Media Rating Research and the applicable guidelines published by the Interactive Advertising Bureau. MRC members include leading media and technology companies, such as AOL, Microsoft, CBS and FOX, among others.

“VINDICO has taken strides to make online video as trusted and easy to work with as any other measured media,” said George Ivie, CEO and Executive Director of the Media Rating Council. “Renewal of its MRC accreditation further solidifies VINDICO as a quality leader in the industry.”

VINDICO has deep market penetration, serving almost forty percent of all online video ads in the United States. The company provides video advertising management solutions to over 200 brands through their leading agency groups such as GroupM, Havas, IPG, Publicis and Omnicom. The VINDICO solution reduces complexity for advertisers by providing an efficient and reliable way to serve video ads across multiple networks.

“Video advertising is one of the advertising industry’s fastest growing categories, with eMarketer estimating that online video ad spending in the U.S. will reach more than $7 billion in 2015,” said Matt Timothy, president of VINDICO. “Renewal of MRC accreditation reinforces our commitment of giving advertisers the confidence they need to make larger investments in online video and demonstrates our data remains up to the MRC’s rigorous standards.”

About VINDICO
As the first ad management platform dedicated exclusively to video, VINDICO allows advertisers to serve, track and measure all of their online video ad activity. Since 2006, VINDICO has been the gold standard in online video platforms, providing standardized reporting and analytics for the online video industry. The power of online video isn’t just the audiences it reaches and how it reaches them. Its strength also derives from its ability to track an ad campaign and precisely measure the campaign’s effectiveness. For more information, please visit http://www.vindicogroup.com or follow us on Twitter: http://twitter.com/VINDICO_Group.

About MRC
The MRC is a non-profit Industry association established in 1964 composed of leading television, radio, print and internet companies, as well as advertisers, advertising agencies and trade associations whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently approximately 70 research products are audited by the MRC. Additional information about MRC can be found at www.mediaratingcouncil.org.

NEW YORK – AdoTube, one of the leading in-video advertising platforms, showed incredible growth in 2010, serving over 3.5 billion ads. This growth represents a 191% increase over the 1.2 billion ads served in 2009 and an astonishing 13 times increase over 2008’s numbers. This was bolstered by both returning advertisers and new advertisers eager to aggressively invest in the video space and make use of AdoTube’s high-impact premium formats, optimization, and targeting services. By leveraging these tools and services, advertisers were able to decrease the number of ads served per campaigns by delivering ads to only the most relevant viewers. This raised advertisers’ ROI and increased the number of campaigns fulfilled by AdoTube in 2010 by 281%.

The company’s growth has been driven by concentrating on making online advertising campaigns more effective by targeting and optimizing video, banner, and rich media ads and putting them where people are paying attention in the video stream.  The platform gives advertisers the ability to easily connect with its wide and growing network of publisher partners, while delivering to them award-winning creative services, analytics, and campaign management. Advertisers increasingly made use of leading edge video ad formats, such as the Polite Pre-Roll®, comprehensive real-time optimization tools, such as the Creative Studio Wizard, and sophisticated targeting methods, such as Response-Based™ Targeting; all of which led to more successful campaigns.

“AdoTube has remained focused on helping advertisers increase returns by delivering their message to only the most relevant audience in the most engaging formats. By doing so, we help publishers better monetize their content without losing viewership,” said Steven Jones, Chief Strategy & Operations Officer. “We are proud to see such explosive growth over 2010 and plan to continue building innovative products to further help advertisers reach the ever-growing online video audience in 2011.”

About AdoTube

AdoTube is a complete in-stream/in-video solution that enables each part of the industry (agencies, advertisers and publishers) to have easy and efficient access to in-stream ads. AdoTube’s platform includes the Adotube Ad Network, Publisher Management Tool (PUMA), In-Stream Ad Exchange (AdEx), Network Partner Console (NPC) for third party networks, and Creative Services. AdoTube’s complete platform helps each part of the industry to deliver high-quality, in-stream advertising solutions through a quick, easy and cost efficient platform. AdoTube is headquartered in New York, with offices in California and Europe. To learn more about AdoTube, become a partner, or see their solutions for agencies, advertisers, publishers and ad networks, visit www.adotube.com.

NEW YORK – Collective, a full service provider of media and technology solutions for display and video advertising, announced that it has acquired video advertising platform and services provider, Oggifinogi. The deal furthers Collective’s position as a leader in delivering audiences to brand advertisers utilizing unified in-banner and in-stream video ad formats.

“The dramatic growth in video viewership over the past three years led to television quality video being more widely distributed online,” said Joe Apprendi, CEO, Collective. “The full potential of online video advertising has yet to be unleashed. This acquisition enables us to bring the right mix of art and science to brand advertisers, especially as they rethink their television advertising budget and look to online to complement their broadcast and cable ad spend.”

As brand advertisers continue to seek relevant metrics and insight into what factors boost brand awareness, Collective now provides reporting features that make it possible to compare the effectiveness of in-banner and in-stream video. The company is uniquely poised to secure increased online video dollars by providing marketers with measurement programs that help them understand how each impact key brand metrics including lift and awareness.

Collective also makes available Internet Gross Rating Point (iGRP) reporting for all Collective video, rich media and display campaigns. In its study of video advertising trends, Digital Video Advertising Trends 2011, Break Media revealed that the majority of advertisers believe that online advertising should be measured using GRPs, and 47 percent would spend more with online video if it were available.

Oggifinogi is a natural extension of Collective’s product suite as the company continues to align its business with meeting brand advertising objectives. Despite the forecasts that online video advertising spending will increase by forty three percent over the next two years, brand advertisers have not yet tapped video’s promise. Apprendi maintains that more than seventy percent of Collective’s business is generated by brand advertisers looking to shift spend from TV budgets.

Oggifinogi provides highly interactive video advertising in both the banner and interactive pre roll space and is recognized for the significant interactive rates that its product drives. Collective’s acquisition of Oggifinogi combines audience targeting with engaging ad units, making it possible for AMP clients to more readily tap the benefits of rich media and video ad formats into their existing AMP capabilities. Oggifinogi’s platform is already seamlessly integrated into Collective’s AMP platform and media network, with more than 300 campaigns executed since 2009.

Based in Bellevue, Washington, Oggifinogi’s client roster includes more than 100 companies, including Bing, Best Buy, Sony, NBC, Paramount and others. Its rapid growth is due largely in part to its first-rate customer service, a feature that has also set Collective apart. The synergy between the two in this area will further enhance Collective’s reputation for service excellence.

Oggifinogi reaches more than 150 million unique users across more than 2,500 publisher sites, and will continue to operate as a subsidiary of Collective, servicing its existing agencies, advertisers and publishers.

“We are thrilled to become a part of Collective, integrating our creative and technical know-how with Collective’s access to publisher, agency and marketer channels,” said Michael Hyman, CEO, Oggifinogi. “Together, we can offer a turn-key video advertising solution for brand advertisers.”

The deal closed at an undisclosed amount.

About Collective

Founded in 2005, Collective is a full service provider of media and technology solutions for display advertising. We help brand advertisers and leading publishers monetize quality audience data and brand safe ad inventory. Collective’s industry expertise provides a strategic advantage to its clients by leveraging proprietary audience modeling, insights and ad effectiveness metrics. Our flagship products, Collective Display and Collective Video®, are powered by AMP®, our market-tested ad management, targeting and analytics platform. A member of the NAI, IAB, AAAA, DMA and OPA, Collective is headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco and London. For more information please visit www.collective.com.

White-label version helps advertisers streamline many services into one cohesive, intuitive platform

NEW YORK – AdoTube announced the commercial availability of a complete in-stream video advertising platform that brings together an entire ecosystem of tools to facilitate successful in-stream ad campaigns. The vertically-integrated platform, available as both a self-serve and white-label platform, connects advertisers with media sources, at-scale creative support, analytics and campaign management within an intuitive interface. With the launch of the platform, AdoTube aims to expand in-stream advertising opportunities by delivering the flexibility to use any advertising asset on any video player within any publisher or network.

AdoTube’s vertically-integrated approach pulls together all of the tools necessary to execute a complete in-stream advertising campaign. The platform allows advertisers to easily and effectively place their messages on the most targeted and relevant web content within the video player itself.

The AdoTube platform features include:

Creative: Upload existing ads, create new ads from a creative wizard or access AdoTube’s creative services for uniquely customized, high-quality ads

Placement: Target campaigns toward specific publishers/networks, demographics, geo-targeted markets, behaviors, keywords and more

Performance: Receive front-end, back-end and brand-study analytics

Purchase: Capable of both buy- and sell-side integration

Customer Service: Includes total account support

As a white-label solution, the AdoTube platform gives publishers the opportunity to offer advertisers a complete, customized advertising platform extending across their media properties and network. Publishers also benefit from reduced drop-off rates and greater access to premium advertisers while empowering their sales team with the ability to sell creative services and full campaigns, alongside the flexibility to use any ad unit. Maximizing revenue opportunities, clients may also utilize a custom-built ad server and other tools for managing and delivering in-stream ads for the publisher.

“By offering a single, self-serve platform that eliminates some of the largest barriers for advertisers, we are providing a catalyst for major ad market growth. Instead of integrating services from five different partners, AdoTube gives you one expertly-managed point of entry – this eliminates complexity,” said Constantine Goltsev, CEO of AdoTube. “By allowing advertisers to access the whole video ecosystem with any asset using any size ad buy, we are facilitating ad buys, both large and small.”

About AdoTube

AdoTube is a complete in-stream/in-video solution that enables each part of the industry (agencies, advertisers and publishers) to have easy and efficient access to in-stream ads. AdoTube’s platform includes:

AdoTube Ad Network: Top in-stream and in-video network providing ad placement, creative services, advanced targeting, measurement and results to agencies and advertisers.
AdoTube Publisher Management tool (PUMA): A proprietary in-stream ad server with full tracking and analytics capabilities. This is complemented with a video indexing tool and a powerful creative suite, giving publishers the ability to create and run their own rich media in-stream campaigns with bundled-in ad operations support and client services.
AdoTube In-Stream Ad Exchange (AdEx): Provides solutions for both publishers and advertisers. Publishers have the ability to monetize video with this in-stream inventory exchange. Advertisers (local and small) are provided with an efficient solution for buying in-stream inventory, creating their own in-stream ads and delivering their message within video content.
AdoTube Network Partner Console (NPC): A tool that enables ad networks and media brokers to easily diversify into in-stream advertising, as well as take advantage of AdoTube’s creative suite with bundled-in ad operations support and client services.
AdoTube Creative Services (OTT Creative Services): A team of designers and engineers that create high-quality creative and support the creative suites for each type of client.
AdoTube’s suite of products helps each part of the industry to deliver high-quality, in-stream advertising solutions through a quick, easy and cost efficient platform.

AdoTube is led by a seasoned team of internet professionals headquartered in New York, with offices in California and Europe. To learn more about AdoTube, or to become a partner, please see their solutions for advertisers, publishers and ad networks at www.adotube.com.

NEW YORK – In its first major partnership since it launched last month, AdGenesis LLC, announced that InboxDollars®, the premier web destination for online consumers and rewards seekers with a monthly audience of more than 10 million at-home moms and homemakers, will integrate the AdGenesis multiple media, real-time video advertising platform into its rewards-based website.

This will give AdGenesis unlimited video inventory for advertisers wanting to reach a very powerful audience of women who are an economic powerhouse. They control about $4 billion in annual household spending, making over 85% of the consumer purchases (in the United States) and influencing over 95% of total goods and services. Moreover, AdGenesis guarantees every video play.

Founded in June 2000, InboxDollars rewards members to read Paid Email® messages, participate in online market research surveys, play games, shop online, and try brand name products and services from advertisers. This is the first introduction of video for its customer base.

The white label AdGenesis video platform also rewards consumers – with savings, offers, or other incentives from marketers – for providing information about their buying habits & brand preferences and watching video ads relevant to their lifestyle preferences that drive their buying decisions. Unlike other ad systems that try to deduce user information based on behavior or demographic projections, AdGenesis members voluntarily provide information about their brand behavior and buying habits in exchange for rewards and for future videos highly relevant to their declared interests. In the AdGenesis process, users are exposed to branding ads, but also have an opportunity to make immediate purchases.

The agreement with InboxDollars gives AdGenesis reach to more than 10 million homemakers. Seventy-eight percent of women in the US use the Internet for product information before making a purchase and 33% research products and services on-line before buying offline says a Millward Brown Intelliquest study. According to a recent study from AOL and OTX, women control $4.3 trillion, or 73%, of US household spending while juggling work, home and family life. Four in ten of them shop online during work hours with 53% saying it is a “Time saver/convenience.” A compelling call-to-action can inspire younger women to shop concludes the report.

“This is a perfect marriage. Both AdGenesis and InboxDollars create an experience where consumers want to try new products, see advertiser messages and provide input for market research in exchange for a variety of rewards. The result is that we both   deliver the audiences most likely to buy. It’s true marketer ROI at significant scale,” says Richard Smullen Co-Founder and CEO. “We are very pleased to partner with CotterWeb Enterprises, a pioneer online loyalty marketing services.”

“We have built a legacy of providing advertisers and marketing research firms with an efficient means to reach a targeted online audience and to pay only for performance that meets or exceeds their expectations. We are excited to add video to our offering through AdGenesis,” says Daren Cotter, Founder and Chief Executive Officer. “It is no secret that video views are skyrocketing on the web and we are confident that our members will be excited to engage with the unique content offered by AdGenesis.”

The AdGenesis platform can run on any website (or mobile device with the upcoming release of an HTML5 version) allowing its membership multiple access points across the web and mobile ecosystem and enabling publishers to monetize users in a unique ad environment. Through a seamless integration process, mobile sites and web communities can now offer me-commerce to their user bases.  This service creates entry points where consumers join and with each visit are asked (in a conversational manner) questions about their buying habits and overall consumer behavior. It scales through the mobile interfaces of major distribution partners such as PriceGrabber, Stylequest and now, InboxDollars.

NEW YORK – VINDICO Group, a division of BBE, today announced its video advertising platform has been accredited by the Media Rating Council (MRC), the industry association dedicated to establishing audience measurement that is valid, reliable and effective. VINDICO is the first demand-side video ad server to be accredited by the MRC, a process that requires companies to submit technology and processes to rigorous third-party audits to ensure compliance with industry standards.  VINDICO’s accreditation indicates its video advertising platform is compliant with the MRC’s standards for Media Rating Research and the applicable guidelines published by the Interactive Advertising Bureau.

Established in 1964, the Media Rating Council was created to audit and accredit audience rating services in an effort to improve the quality of audience measurement and to help ensure accuracy and transparency. More than 115 companies, such as Time Warner, MSNBC and New York Times, are MRC members, representing a broad spectrum of the media industry, from radio and broadcast to print and online publishers. The MRC works with independent CPA firms to audit members’ measurement services and provide accreditation.

“We applaud VINDICO’s efforts and leadership to gain accreditation for its online video ad serving products,” said George Ivie, CEO and executive director of the Media Rating Council. “This accreditation underscores the importance of video advertising and helps prepare online advertisers and agencies for further growth linked with MRC accredited measurement.”

The first ad-serving and tracking platform dedicated exclusively to video, VINDICO Group works with entities such as VivaKi and Universal McCann to provide video ad serving, tracking and analytics for campaigns across all ad networks.  VINDICO offers a suite of planning and buying services that make it easy to buy, serve, track and measure video ad activity. Through VINDICO, online media buyers can work with multiple ad networks and receive standardized ad tracking and reporting for the entire online video industry. This accreditation will benefit dozens of VINDICO Group’s clients, which include The Pool™ participants such as BlackBerry, Denny’s, Disney Pictures, General Mills, General Motors, Kraft, Mars, U.S. Cellular, Verizon Wireless and Walgreens

“VINDICO is solving for the market what DoubleClick solved for the banner ad space, providing an efficient and reliable way to serve video ads across multiple networks,” said Matt Timothy, president of VINDICO Group. “Putting our technology through the rigorous MRC accreditation process demonstrates our continued commitment to making online video as trusted and easy to work with as any other measured media. With accreditation by the MRC, VINDICO aims to give advertisers the confidence to make larger investments in online video.”

“Industry benchmarks such as the MRC put video tracking and measurement on a solid foundation,” said Tracey Scheppach, Founder of The Pool  at VivaKi. “We know that VINDICO’s move will motivate more investment and accelerate the shift of advertising spend to online video. We are thrilled The Pool is working with the first third-party video ad server to receive the MRC’s stamp of approval.”

About VINDICO Group:
As the first ad-serving and tracking platform dedicated exclusively to video, VINDICO Group allows advertisers to buy, serve, track and measure all of their online video ad activity.  Since 2006, VINDICO has been the gold standard in online video platforms, providing standardized reporting and analytics for the online video industry.  The power of online video isn’t just the audiences it reaches and how it reaches them.  Its strength also derives from its ability to track an ad campaign and precisely measure the campaign’s effectiveness. For more information, please visit http://www.vindicogroup.com.

About BBE:
Founded in 2004 by CEO Matt Wasserlauf, BBE is the digital media authority. The company helps advertisers, content producers and content distributors navigate the constantly shifting terrain in the online video space. BBE’s large-scale, online distribution network delivers original and syndicated content in a highly targeted, measurable way, making the online video space safe for advertising dollars. BBE’s online video network of over 2,400 Web channel partners delivers content 24/7. Collectively, these publishers have the capacity to reach an enormous audience, carefully segmented by specific viewer demographics. Please visit http://bbe.com/.
About MRC:
The Media Rating Council (MRC) is a nonprofit industry association whose members consist of the blue chip companies of our industry including television and radio broadcasters, cablecasters, print organizations, advertisers, Internet organizations, advertising agencies and industry trade associations. The MRC charter is to maintain audience research confidence and credibility with the goal of securing for the industry audience measurement services that are valid, reliable and effective.  The MRC was formed in 1964 at the urging of the United States Congress.  Audience measurement services desiring MRC Accreditation are required to disclose to the MRC membership (and all customers) all methodological aspects of their service; comply with the MRC Minimum Standards For Media Rating Research; and submit to MRC designed audits to authenticate and illuminate their procedures.  The membership evaluates these audits and the MRC Board grants Accreditation if deemed warranted.  In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of Research in the marketplace.  Further information about MRC’s accreditation and auditing procedures can be obtained from: www.mediaratingcouncil.org.

NEW YORK – AdGenesis Digital LLC, a new video advertising platform functioning across multiple media including mobile, online and eventually ITV where customers exchange buying information for relevant ads and rewards, announced the appointment of two online industry luminaries to its team. ContextWeb Founder Jeremy Sterns becomes Chief Technical Officer of AdGenesis and sister company Beezag and Tremor Media Founder Andrew Reis joins AdGenesis Digital LLC’s Executive Council.

The AdGenesis white label platform, launched on June 1, rewards consumers – with savings, offers, or other incentives from marketers – for providing information about their buying habits & brand preferences and watching video ads relevant to their lifestyle preferences that drive their buying decisions. Unlike other ad systems that try to deduce user information based on behavior or demographic projections, AdGenesis members voluntarily provide information about their brand behavior and buying habits in exchange for rewards and for future videos highly relevant to their declared interests. In the AdGenesis process, users are exposed to branding and direct response ads, but also have an opportunity to make immediate purchases.

“We felt from the beginning that AdGenesis was unique in creating an experience where consumers want to watch branded content and entertaining ads instead of skipping or blocking irrelevant marketing messages,” says Richard Smullen, Co-Founder and CEO. “That we are able to attract the likes of Andrew Reis and Jeremy Sterns this early in our growth, is an endorsement of our business model and reinforces to the advertising community that AdGenesis is the true merging of branding and direct response delivering audiences most likely to buy producing engagement and conversion rates no other platform achieves. We are very pleased to add this kind of experienced talent to the AdGenesis team.”

Mr. Sterns, who also serves as CTO for Beezag, a sister company to AdGenesis, joined the company from Send Word Now (New York), the leading provider of on-demand alerting and response services for both emergency and routine communication where he had been CTO since March 2007. Before that, for nearly seven years starting in May 2000, Mr. Sterns was Co-Founder, CTO for ContextWeb, Inc. (New York) which provides high-precision, real-time contextual advertising solutions guaranteed to increase the results and impact of online advertising. He was instrumental in the work leading up to the launch of ContextWeb’s ADSDAQ ad Exchange.

Before ContextWeb, Mr. Sterns was for four years Architect, Project Manager, and Software Developer for Sapient the global services company that helps clients to gain a competitive advantage and succeed in an increasingly digital world and transform in the areas of business, marketing, and technology. He also did software development for Microsoft Corporation during the mid 1990s. He is a graduate of Brown University.

Mr. Reis is the Managing Partner of Reis Media, a business development firm working with pre and recently funded companies on business development and start-up incubation founded in September 2009. Reis Media actively incubates new businesses with an emphasis on scale and marketability while focusing on “exitable” business models. Mr. Reis was Co-Founder and COO of Tremor Media, the leading online video monetization platform with a combined 169.8 million unique uses, reaching 82.5% of internet users from January 2005 to August 2009.

From March 2001 to April 2006 Mr. Reis was Founder and COO of Quake Marketing an interactive direct marketing agency, specializing in media buying, strategic marketing partnerships and outsourced business development. QMI was sold in April of 2006 and is currently operating under the same name. Before that, Mr. Reis was Co-Founder and COO of ContextualNet, a leading contextual ad representation network that serviced client direct and major domestic agencies sold in December 2004.

Earlier in his career, Mr. Reis was Director of New Business Development at Nusign Media- Soros Private Equity Group and Manager, Online Media for Venture Direct Worldwide. He serves on the Boards of Tremor Media and Healthcore Media, LLC and is a graduate of Hofstra University.

AdGenesis Digital LLC (http://www.adgenesisdigital.com) developed and deploys a next generation consumer rewarded marketing and advertising experience, “me-commerce.”  Its platform enables advertisers to send their video ads directly to members, who trade consumer insights, watch advertisements and receive rewards on web sites, mobile devices, social media, and interactive televisions. A sister company, Beezag.com, is an Internet and mobile program that perfected the targeted consumer reward concept. The New York-based company was founded in 2009 by successful advertising and media entrepreneurs, Richard Smullen and Laurent Alhadeff.

Since inception, AdGenesis Digital and Beezag has raised over $4 million from  a group of angel investors who sit on the company’s Executive Board including: Michael Kassan; Chairman & CEO, MediaLink, LLC; Gerry Byrne, Former Publisher of Variety and SVP of Media and Entertainment at Nielsen; Clifford Gundle, Founder, Knightsbridge Information Services and a member of the Dean’s Council of Harvard; Robert Friedman President, Radical Media Global Media and Entertainment; Rick Sirvaitis, Former President and Chief Operating Officer, GM MediaWorks; Wenda Harris Millard, President and COO of MediaLink, LLC; and prominent Swiss wealth manager, Antoine Spillman.

NEW YORK – AdGenesis Digital LLC, building on the success of Beezag, its sister company and first private label partner, launched a new video advertising platform where customers exchange buying information for relevant ads and rewards. AdGenesis functions across multiple media including mobile, online and eventually ITV.

“For advertisers, AdGenesis is the merging of branding and direct response delivering the audiences most likely to buy, guaranteeing each and every view and producing engagement and conversion rates no other platform achieves. It’s true ROI. For consumers, AdGenesis creates an experience where they want to watch branded content and entertaining ads instead of skipping or blocking irrelevant marketing messages,” says Richard Smullen Co-Founder and CEO.

The game changing, white label platform rewards consumers – with savings, offers, or other incentives from marketers – for providing information about their buying habits & brand preferences and watching video ads relevant to their lifestyle preferences that drive their buying decisions. Unlike other ad systems that try to deduce user information based on behavior or demographic projections, AdGenesis members voluntarily provide information about their brand behavior and buying habits in exchange for rewards and for future videos highly relevant to their declared interests. In the AdGenesis process, users are exposed to branding ads, but also have an opportunity to make immediate purchases.

“At Medialink, we see scores of interesting online businesses, however,  AdGenisis is one with so much promise, I became an investor,” says Michael Kassan Chairman & CEO, MediaLink, LLC, which works with major brands and media companies at a strategic level. “At scale AdGenesis will deliver a depth of consumer insights than cannot be replicated through any other mobile and online advertising platform. Members are asked questions that place them in discrete niche audience segments most likely to buy what brands are selling.  The value increases as the niche gets larger yet more focused through more data and especially as AdGenesis expands to other mass platforms including IPTV and digital TV.”

“We deliver video content that is precisely targeted to the interests of our user base,” says Laurent Alhadeff, AdGenesis Digital’s Co-Founder and President. “Our extraordinary click-though rate of over 25 percent for advertiser offers, is proof that we deliver exceptional value in exchange for the consumer data that no one else is gathering. We call it ‘me-commerce’  because the entire process is consumer centric. We ask them what they want or need, then deliver relevant content about brands, specials and services they may not have even known about that match their interests.”

AdGenesis Digital has been collecting brand-centric member-provided data through Beezag since October 2009, when it launched in beta. From more than 10,000 beta users, Beezag has secured over 200,000 opt-in data points which are made available in the aggregate to its advertisers to inform, alter or improve their marketing messages.

The AdGenesis platform can run on any website or mobile device allowing its membership multiple access points across the web and mobile ecosystem and enabling publishers to monetize users in a unique ad environment. Through a seamless integration process, mobile sites and web communities can now offer me-commerce to their user bases.  This service creates entry points where consumers join and with each visit are asked (in a conversational manner) questions about their buying habits and overall consumer behavior. It will scale through the mobile interfaces of major distribution partners such as PriceGrabber, Stylequest and Home Shopping Network (HSN).

In response to member-provided information, the AdGenesis engine matches brands to consumers and notifies the consumer via SMS or e-mail that a rewarding and relevant video ad is there to be viewed. Consumers can save and share offers as well as view other advertiser messages of relevance knowing each view will deliver a new, attractive promotion.

Publishers can participate in AdGenesis by either placing Beezag on their sites, taking a significant revenue share for each new member, or by private-labeling the AdGenesis engine as their own video rewards program using their own savings and rewards as the consumer incentive.

Through use of a patent-pending technology that confirms user views, brands only pay for ads to which the user actually paid attention, ushering in a new performance metric: CPV—cost per view. Advertisers pay different rates for different levels of targeting, from basic ZIP codes to more in-depth demographic and behavioral data.

“Agencies, who are becoming more and more accountable for performance and ROI, are turning to Beezag and AdGenesis powered sites as a very effective and somewhat risk free alternative to pre-roll video and even television commercials,” says Mr. Smullen.
Since inception, AdGenesis Digital and Beezag has raised over $4 million from  a group of angel investors who sit on the company’s Executive Board including: Mr. Kassan; Gerry Byrne, Former Publisher of Variety and SVP of Media and Entertainment at Nielsen; Clifford Gundle, Founder, Knightsbridge Information Services and a member of the Dean’s Council of Harvard; Robert Friedman President, Radical Media Global Media and Entertainment; Rick Sirvaitis, Former President and Chief Operating Officer, GM MediaWorks; Wenda Harris Millard, President and COO of MediaLink, LLC; and Antoine Spillman, Board Director and member of the Audit and Risk Management Board committees of ArcelorMittal.

AdGenesis Digital LLC (http://www.adgenesisdigital.com) developed and deploys a next generation consumer rewarded marketing and advertising experience, “me-commerce.”  Its platform enables advertisers to send their video ads directly to members, who trade consumer insights, watch advertisements and receive rewards on web sites, mobile devices, social media, and interactive televisions. A sister company, Beezag.com, is an Internet and mobile program that perfected the targeted consumer reward concept. The New York-based company was founded in 2009 by successful advertising and media entrepreneurs, Richard Smullen and Laurent Alhadeff.

San Mateo, California – Jivox, the leading online video advertising and marketing platform for local businesses, today announced a number of video marketing tools that help small businesses use online video to market their products and services.  Beyond using Jivox’s award-winning technology to launch video advertising campaigns, local businesses can now take advantage of Jivox’s ad creation and distribution services to create and post compelling video content on their websites, in email and other marketing campaigns, on directory service sites, and on YouTube and other video-sharing sites.

Video marketing capabilities now available at Jivox.com include:

- Embed videos on a website. Post marketing videos created on the Jivox platform for free to your site or blog to improve natural search results and engage and build trust with visitors. Save bandwidth and IT costs, because Jivox hosts the videos for you.

- Link to videos in email campaigns. Dramatically increase open rates and conversion by embedding marketing video into your email campaigns; include a link to a custom video landing page for your business, and get a free video listing in the Jivox Business Directory.

- Upload videos to sharing sites. Automatically upload videos to popular video sharing sites like YouTube; drive traffic to your website and campaigns, and build a following for your company’s videos by engaging web viewers.

- Upload videos to directory listing services. Automatically upload your videos and business information to popular directory listing websites like Google Local. Help customers find your business and show them exactly what you offer via engaging video content.

To get companies started, Jivox is also offering a “Video Marketing Success Kit” that includes practical advice, proven best practices, and simple strategies for creating effective video marketing content and using it to increase brand exposure, customer engagement and conversion. New customers who register for the Success Kit will also receive $75 off their first paid video advertising campaign.
Download the free Jivox Video Marketing Success Kit today at: www.jivox.com/successkit.

“Using video is one of the best ways a local business can add life and richness to an online marketing campaign or company listing, and research shows that 25% of viewers who watch a marketing video go on to complete a purchase.  Jivox makes it easy for any business to get started with this powerful medium,” said Diaz Nesamoney, CEO of Jivox. “Jivox now provides all the essentials of video marketing for small businesses, so companies can easily and cost-effectively create compelling videos for use in every aspect of their marketing programs.”

The sky’s the limit when it comes to the kinds of videos companies can create to attract new customers.  Here are a few ideas to get you started:

- How-to demonstrations: show real people using your products or services and post them on your website, YouTube, and popular social networks.

- Video coupons: show your business or product in action, and then invite customers to download a printable coupon for a discount at a local store.

- Customer testimonials: get your best customers in front of a camera and ask them what they like about your products and services, then use this in all your marketing campaigns.

- User-generated reviews: invite your site visitors to record reviews of your business in return a special coupon or discount, and then use these videos throughout your marketing programs.

About Jivox
Jivox makes it easy for businesses to reach local customers with online video marketing.  The Jivox online video platform enables businesses to easily create high-impact videos at no cost and use them in local online ad campaigns, on web sites and directory listings, in viral marketing programs, email campaigns and more.  Jivox provides targeted distribution of video ads through a premium network of over 800 local media and content websites, ensuring that every ad reaches the intended audience. The Jivox platform is also being used by national and local media groups to streamline online video ad creation and to offer self-service ad creation and distribution directly to their advertisers.  Jivox is a privately held company headquartered in San Mateo, Calif. For more information about Jivox, please visit www.jivox.com.

San Mateo, California – February 17, 2009 – Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, today announced general availability of Jivox 4.0, the next major release of its popular online video advertising platform. Jivox 4.0 delivers click-to-action interactivity features that encourage viewers to take action without leaving a video; a first-of-its-kind Video Engagement Score that assigns a value to those interactions as compared against other ads running on the Jivox Publisher Network; and new in-depth reporting dashboards providing information on campaign performance over time, comparative scoring, trend information and other detailed data on key performance metrics.

“The goal of this release was to give our customers the ability to easily create the most engaging, cost-effective advertising on the Web today, and then give them the tools to measure its true effectiveness,” said Diaz Nesamoney, CEO of Jivox. “Online video advertising has the unique ability to enhance an advertiser’s brand while offering unmatched direct response capabilities. We believe that these new features will take online video advertising to the next level of performance-driven advertising and provide a solid foundation for the continued rapid growth of the medium.”

Key new features of the Jivox video advertising platform include:

Click-to-Action Interactivity:

New interactivity features from Jivox encourage viewers to take immediate action without leaving a video, facilitating direct interaction between consumers and an advertiser. When a viewer clicks the Interactivity icon, the video is paused and the click-to-action features are presented as an overlay to the video.  Interactivity options include:

* Download a coupon: Downloads a coupon or document provided by the advertiser
* Request information via email: Submits a request to the advertiser to respond with product or service information.
* Email to a friend: Shares the video via email by inputting senders email address and recipients’ email addresses.
* Embed this ad on a web site: Displays an embed tag that  enables the video to be embedded in a website or blog.
* Share information via SMS: Advertiser contact information is sent via SMS by entering a mobile phone number.

Video Engagement Score:

The Video Engagement Score is a new approach to measuring the effectiveness of online video campaigns that goes beyond the traditional click-through standard. The Video Engagement Score takes into account for the first time multiple interactions a consumer has with an online video ad and assigns a weighted value to those interactions to provide advertisers deeper insight into an ad’s total performance.  Ads are “scored” by comparing their performance to that of other ads on the Jivox Publisher Network.

The Video Engagement Score is calculated as the total viewer interactions weighted by response priority and divided by the total views. The result is then normalized to fit within a range of 0-100 and adjusted such that the median of Video Engagement Scores across all active Jivox campaigns with more than 15,000 views in the Jivox Publisher Network is 50.

Enhanced Performance Dashboards and Reports:

With the latest release, Jivox now provides a number of dashboards and detailed reports for paid online video advertising campaigns:

* Performance Summary: Presents the most frequently accessed information including video views, click-through rate, coupon downloads and interactions.
* Trends: Presents Performance Summary information over the life of the campaigns with the ability to view over days, weeks, or months.
* Performance Comparison: Compares results of multiple campaigns.
* Detailed Reports: Presents all measured data as whole numbers or as percent of views.

“There are a growing number of competitive offerings in the local online video ad space. The name of the game is differentiation through ad creation tools as well as targeted distribution,” said Michael Boland, Senior Analyst at the Kelsey Group. “Jivox has an edge with distribution through its locally targeted network of publishers. The new release should bolster the other factor: better tools for advertisers to create ads and measure their effectiveness.”

Customer Feedback

One company that has used the new version of Jivox is Hemancipation, a Beverly Hills-based company that provides concierge and design services for men transitioning through divorce. Using stock video footage from the Jivox library, company founder Akilah Kamaria created an ad campaign targeting bachelors and divorced men whose ex-wife took most of the furniture or who needed to create a more comfortable space for entertaining. She also included a coupon for a free initial consultation. The ad was distributed via the Jivox Publisher Network in the Los Angeles metropolitan area.

Within three days of the ad running, Hemancipation had more hits on their web site than they had had in a year of advertising with another web ad company.  Kamaria also saw that viewers were downloading the coupon, meaning that people were gearing up to call the company for services.

“I’m a big fan of Jivox and love the new interactivity features,” said Akilah Kamaria, founder of Hemancipation.  “It’s great that people can see my ad and be able to text or email it to someone, particularly with my service that relies so much on referrals: it might be the 17-year-old nephew who sees my ad and sends it to his recently divorced uncle.  For people who blog about divorce or starting over, now they can also take my ad and post it on their blog.  Jivox really takes the virtual relationship to another level by allowing viewers to interact with the ad.  This leverages the message and the value even further.”

Online video advertising is one of the fastest-growing forms of online marketing because it commands the highest engagement and ROI of almost any online advertising method. Video ads generate nearly twice the click-through as banner ads and engage customers in an entertaining brand experience. Jivox helps smaller companies tap the power of video advertising, offering a complete, self-service online platform to create, place, and track high-impact video ads at a cost-effective price.

About Jivox
Jivox helps small businesses reach customers with online video advertising. Jivox provides advertisers with an online, self-service tool to create high-impact video ads using stock footage, images, music or their existing video assets. Jivox ensures high-quality placement of customer ads through the Jivox Publisher Network, a locally focused network of premium publishers that includes hundreds of local TV and radio stations, newspapers, weather and other specialty websites, and offers geographic ad targeting at the city level as well as demographic and contextual targeting. Jivox is a privately held company based in San Mateo, Calif. For more information about Jivox, please visit www.jivox.com.

San Mateo, California (PRWEB) November 3, 2008 – Jivox, the online video advertising service that helps small and medium-size businesses reach local customers, today announced that the San Mateo, California branch of Express Employment Professionals (http://sanmateoca.expresspros.com/) has been named the Jivox Advertiser of the Month. Steve Parker, the owner of a regional branch of the fifth largest staffing firm in the United States, is being recognized for its use of the Jivox online video advertising platform for building brand awareness in a precise geographical area.

Express Employment Professionals, an Oklahoma City, Oklahoma-headquartered organization that has helped people find jobs and businesses find people and human resource services for 25 years, has more than 600 franchised locations in the United States, Canada, South Africa and Australia. Each Express office is locally owned and operated and, while backed by the expertise and support of an international headquarters, is responsible for marketing in its immediate community.

Steve Parker had tried a range of different marketing tactics, including running print ads in local newspapers, doing email campaigns and hosting events to promote the company. Parker found that it took about four to six “touch points” to attract and retain job candidates as well as recruiters, so he was interested in adding an additional marketing tool to drive these impressions. While he knew video advertising could deliver the additional marketing impact he needed, the costs associated with video ad creation and distribution had put this approach out of reach for his small business.

Attracted by the affordability and targeting capabilities of Jivox’s approach to online video advertising, Parker decided to try the Jivox platform. He loaded pre-existing video advertising content secured from the Express Employment Professionals headquarters into the Jivox’s easy to use ad creative tool and then used the tool to add custom contact information about his San Mateo branch. The ad was then distributed via the Jivox Publisher Network to a precisely geo-targeted audience that encompassed the coverage area of his office, an area approximately 20 miles by 15 miles on the San Francisco peninsula reaching from South San Francisco to Menlo Park, California.

“Jivox allows me to target my advertising dollars more precisely than any other marketing tool I’ve previously employed, ensuring that my ads reach people in areas where I can place them for jobs,” said Parker. “Jivox distributes my ads on premium publisher sites, leveling the playing field and helping me build brand awareness for Express Employment Professionals against the other major staffing firms that have a big presence in the San Francisco Bay Area.”

About Jivox

Jivox helps small businesses reach customers with online video advertising. Jivox provides advertisers with an online, self-service tool to create high-impact video ads using stock footage, images, music or their existing video assets. Jivox ensures high-quality placement of customer ads through the Jivox Publisher Network, a locally focused network of premium publishers that includes hundreds of local TV and radio stations, newspapers, weather and other specialty websites, and offers geographic ad targeting at the city level as well as demographic and contextual targeting. Jivox is a privately held company based in San Mateo, Calif. For more information about Jivox, please visit www.jivox.com.

Los Angeles and San Mateo, Calif. – October 7, 2008– BlackArrow, the independent provider of multiplatform ad-management systems for viewer-controlled video, today announced it has signed a deal with Kabillion, the Emmy® Award-winning multi-platform kids’ entertainment service. Effective immediately, Kabillion will implement BlackArrow’s video advertising platform within their broadband and video on demand (VOD) programming, enabling Kabillion’s advertisers to most effectively run ad campaigns dynamically targeted to the network’s key demographic of six to 12 year-olds.

Available both as a free VOD channel and a robust, free online broadband site (www.Kabillion.com), Kabillion offers high-quality animated and live-action kids’ series entertainment in addition to games and chat, all wrapped around a virtual world, which creates a groundbreaking, immersive entertainment experience. Kabillion is also COPPA and CARU compliant, offering parents the peace of mind they want when allowing their children to play online.

“BlackArrow’s incredibly innovative technology provides a centralized ad-management environment in which to manage our Web, VOD and display advertising — along with the freedom to support any ad type or combination of ads,” said Deb Pierson, vice president of advertising and marketing for Kabillion. “This is great news for our advertisers, who count on us to effectively reach targeted audiences viewing our programming, whether it’s on VOD or via the Internet.”

Purpose-built for video, the BlackArrow multiplatform advertising system helps content providers and distributors solve the challenges of reaching today’s fragmented audiences who increasingly view video content distributed over broadband, VOD and other platforms outside of linear television. The BlackArrow system dynamically contracts, targets, traffics and reports on advertising inventory to maximize revenues from ad-supported video programming.

BlackArrow’s system enables Kabillion to optimize and enhance their video programming with the ability to dynamically target and reach kids with advertisers’ product and brand messages. Kabillion can now dynamically rotate ad creative targeted against viewing platform, specific programming, time of day viewed, geography and other parameters. In addition, Kabillion is able to package sophisticated, creative ad-type combinations — such as overlays, pre-loads on games, and mid-rolls — in new ways that set them apart from other kids networks.

In addition, BlackArrow’s tight product integration with other leaders in the advertising ecosystem such as thePlatform – the provider of Kabillion’s media player technology – ensures a seamless and rapid deployment of the BlackArrow advertising platform.

“Kabillion has a wealth of entertaining and compelling content for children. By deploying the BlackArrow system, Kabillion can focus on developing great content, while also providing their advertisers with innovative ways to deliver effective, engaging and creative ad campaigns,” said Chris Hock, senior vice president, product management, BlackArrow. “Our multiplatform advertising platform helps Kabillion to not only maximize advertising revenues in the near term, but also grow with them as their content is more broadly distributed over additional playout environments and syndication partner sites.”

Because the BlackArrow system works across any combination of ad types, ad-sales models, distribution or syndication strategies, BlackArrow’s clients can generate new revenue streams from ad-supported video, while preserving critical relationships with their advertisers.

About Kabillion
Kabillion is the multi-platform, kids’ entertainment program service launched in January 2007 and available both as a free video on-demand (VOD) channel and a free online broadband site (www.Kabillion.com). Initially launched on Comcast Cable’s Select On Demand across the US, the VOD platform is now also available to digital cable subscribers nationwide on Charter and Bresnan cable systems, with more to be added soon. Part of The MoonScoop Group, a leading worldwide production, distribution, brand management and entertainment company, Kabillion offers high-quality animated and live-action kids’ series entertainment on both platforms. Kabillion is owned in part by Taffy Entertainment, The MoonScoop Group, REMIX Entertainment Ventures and Belgium-based Studio 100.

About BlackArrow, Inc.
BlackArrow is the independent provider of multiplatform ad management for viewer-controlled video. The company’s ad-management system is designed specifically for video content distributed over any on-demand platform — enabling content providers and distributors to maximize advertising revenues, and improving advertisers’ ability to reach target audiences. BlackArrow is led by an experienced team of executives from the advertising, television and digital media industries, and is backed by Cisco Systems (NASDAQ: CSCO), Comcast Interactive Capital, Intel Capital (NASDAQ: INTC), Mayfield Fund and Polaris Venture Partners. The company is privately held, with offices in New York City and San Mateo, Calif.

SEATTLE & NEW YORK – Mixpo, an online video advertising company dedicated to serving the small and medium-size business (SMB) market and Comcast Spotlight, the advertising sales division of Comcast Cable, today announced an agreement that will enable Comcast Spotlight to turn clients’ existing on-air video advertising assets into online video advertising units, using Mixpo’s patent-pending platform. Now, local advertising clients in Comcast Cable markets across the country can take advantage of Comcast’s online advertising opportunities, including placement of online video ads in standard display ad areas on Comcast.net, a top U.S. Website and the portal for more than 14.6 million High-Speed Internet subscribers, or Vehix.com, a leading automotive portal owned by Comcast.

Comcast Spotlight’s ad sales professionals will be utilizing Mixpo-powered services to make online advertising and its benefits, including improved lead capture and conversion, more accessible to advertisers of all sizes in nearly 90 markets.

Until recently, online video advertising has been focused mostly on monetizing content for the benefit of larger advertisers with pre- or post-roll ad creative. Now, Comcast Spotlight can leverage Mixpo’s platform to monetize and expand online display ad inventory for small and mid-sized advertisers. The local online video market is growing rapidly: The Kelsey Group’s U.S. Local Video Forecast (2007-2012), projects that local online video ad revenues will increase to US$1.5 billion by the end of 2012—representing 11.6% of their online budgets.

“We look forward to working with Mixpo and offering the SMB market more effective and efficient marketing solutions in online video advertising with accountability and tracking,” said Tom Straszewski, Comcast Spotlight’s Senior Director of Online Sales. “We are experts in tailoring advertising to our clients’ unique marketing needs, and this demonstrates our commitment to meeting these needs in the expanding digital media landscape.”

“We are very excited to be working with Comcast Spotlight to bring the power of online video advertising to local advertisers and leveraging their extensive online reach,” said Anupam Gupta, Mixpo President and CEO.

The recently-launched Mixpo platform consists of five integrated components, including:

* The VideoAd, a dynamic video advertising player that will play in 300×250 standard IAB units on Comcast properties and delivers high-quality video AND direct response lead generation capability.
* The Studio, where companies can easily create high-quality VideoAds from existing video, photo, and audio files, from a broad range of stock media options;
* Ad Rotation, which allows companies to test and compare different versions of a VideoAd for effectiveness;
* The Dashboard, where clients measure how a VideoAd is performing by tracking the number of impressions and views, play-through and conversion, viewers’ geographic locations, and referring sites;
* Automatically generated landing pages for each VideoAd, providing the search terms and other meta data to maximize exposure to more than 100 video sites powered by a range of search engines, including Google, Yahoo, and Blinkx.

About Mixpo

Mixpo is an online video advertising company dedicated to providing the local small and medium-size business (SMB) market with technology-based products that are both easy to use and effective in driving results. Through its pioneering online video advertising platform, Mixpo enables local publishers, interactive directories and local search marketing companies to easily and affordably create, deploy, and optimize online video ads that drive measurable results and fuel more effective marketing campaigns for their clients. The company’s turnkey Mixpo-To-Go channel program gives partners the flexibility to private-label the Mixpo platform, and easily integrate it into their advertising portfolios. For more information visit: http://www.mixpo.com.

About Comcast Spotlight

Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

With more then fifteen years of experience, Len has evangelized and sold new technology to key decision makers including online publishers, agencies and clients, in addition to maintaining responsibility for over $40 million in online ad revenue. He has also been recognized by peers and management, winning both quantitative sales awards as well as receiving acknowledgement from colleagues.

Being among the first online sales persons in the digital industry, Len has been written about in BusinessWeek regarding the online advertising marketplace. Additionally, he has consulted with companies including Olive Garden, America Online, Jet Blue, Sony and more. Known for his ability to quickly identify sales opportunities, Len takes great pride in understanding client’s marketing and business goals. He thrives on presenting dynamic products and services that leverage bottom line results. Adopting innovative approaches and concepts, Len demonstrates a solid grasp on revolutionary marketing solutions, delivering groundbreaking ideas that impact heavily on the digital arena.

Prior to joining SpotXchange, Len was national sales director at Knocknock, formerly known as Avant Interactive, where he maintained responsibility for revenue generation and implementation of pioneering digital marketing solutions. His clients included Lifetime, ABC, CBS, NBC, AT& T, Scripps Networks, Honda and Ford, to name a few. Len strongly believes that the key to his success is founded on his ability to build solid relationships with both clients and agencies. In addition to Avant, his career includes time with Scripps Networks, Mobliss, Inc., Claria Corporation and DoubleClick. At DoubleClick he served as senior strategic sales person selling advertising on DoubleClick’s network of over 1100 highly rated web sites.

Based in Colorado and launched in November 2006, SpotXchange is an online video advertising network that provides sophisticated targeting, a hands-on client services team, reporting, and a transparent marketplace that meets publisher and advertisers online video advertising needs.

About SpotXchange
The SpotXchange patent-pending online video advertising platform received the 2007 Streaming Media Readers’ Choice Award for BEST VIDEO AD PLATFORM. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. Clients and partners include Voxant, Blinkx, Adap.tv, LiveVideo.com, NeoEdge, United Press International and others.

These ‘phase one’ prototypes have been designed with simplicity in mind, but they already answer the most common integration request by making it easier to integrate ad tags into website templates using the native content management system functionality.

- Online Video Ad Company Jivox Names Soren Legal Advertiser of the Month
Recognizing the growing use of online video advertising by small businesses, Soren Legal experimented with the Jivox online video advertising platform. The company leveraged Jivox’s easy-to-use ad creation tool to create an original video ad, repurposed video ad content from its earlier cable ads to create an additional ad, and then deployed both ads on the Jivox ad network. Within 24 hours, Soren Legal noted an uptick in inbound leads and an unexpected increase in its page rank on Google.

WatchNBuy.com is a recently launched San Antonio, Texas-based interactive online shopping service that shows videos of products to help consumers make a more informed decision when purchasing an item. WatchNBuy.com displays original video content of items “in action” and enables consumers to click on items in the videos to buy them. The site features a wide range of specialized products such as monogrammed diaper bags, artisan pottery and UV protective clothing for children.

WatchNBuy.com has found that consumers searching for specialized items are generally very motivated to make purchases, but reaching these elusive audiences required WatchNBuy.com to expand the number of opportunities for its promotional content to be viewed by the right buyers. WatchNBuy.com had experimented with a number of online advertising solutions but has been disappointed with the results, as well as poor targeting capabilities and a universal lack of customer service. In addition, the pay-for-click pricing models of these online advertising solutions generated high costs for WatchNBuy.com’s initial campaigns.

Not content with these solutions, WatchNBuy.com employed the Jivox online video advertising platform for a test campaign to promote MyBackYardFireplace, a company offering a high-quality, low-cost, portable backyard fireplace. WatchNBuy.com edited down original video content it created for MyBackYardFireplace to fit the Jivox video ad format and deployed the repurposed content on the Jivox ad network. The company has been pleased with the initial campaign.

“The great unknown of selling on the internet is how to tap into the right audience, and Jivox’s targeting capabilities are helping WatchNBuy.com solve that crucial challenge,” said George Siegal, chief executive officer of WatchNBuy.com. “Jivox is genuinely concerned with the success of our campaign, working with us to find a winning formula for repurposing our content on its advertising network and offering a pricing model that creates real value.”

The wide reach of the Jivox publisher network gives advertisers seeking to connect with specific audiences access to highly targeted demographic groups. The platform also provides an easy tool for loading existing creative content for online video ads to the Jivox advertising network and a pricing model that is ideal for small businesses looking for a cost-effective way to promote products and services.

“WatchNBuy.com is a great example of how a small business can test drive the Jivox network to see if we can deliver the right consumers,” said Jivox founder and CEO Diaz Nesamoney. “WatchNBuy.com also demonstrates how advertisers with existing creative content can easily reuse their material on our network.”

About Jivox

Jivox, the self-service online video advertising service for local businesses, gives smaller and local advertisers access to online video advertising by making it easy to create, target and deliver online video ads. The Jivox platform combines a video ad creation tool, proprietary targeting technology, sophisticated reporting capabilities and a growing network of publishers to offer advertisers a complete, do-it-yourself service for online video advertising. Founded by Diaz Nesamoney, the visionary entrepreneur behind technology success stories Informatica and Celequest, Jivox aims to bring the power of online video advertising to the mass market. Jivox is a privately held company based in San Mateo, Calif. For more information about Jivox, please visit www.jivox.com.

Torrey Newman-Larson joins the company as the vice president of sales, direct response. She comes to SpotXchange from Q Interactive where she managed sales in lead generation, e-mail and display services.Erica Harte joins SpotXchange’s team of client services managers. Erica will manage online video advertising campaigns for the company’s clients. Prior to SpotXchange, Erica spent time at JoeBrands and Karsh + Hagan.

Based in Colorado and launched in November 2006, the SpotXchange online video advertising network allows advertisers and publishers to buy and sell online video advertising in a real-time auction marketplace. The patent-pending technology takes the best practices in sponsored search-self-service tools, free market bidding, precision targeting, transparent reporting, real-time tracking and optimization-and applies those tools to a comprehensive marketplace of online video ad inventory. The marketplace currently represents over one billion monthly impressions.

About SpotXchange
The SpotXchange patent-pending online video advertising platform received the 2007 Streaming Media Readers’ Choice Award for BEST VIDEO AD PLATFORM. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. Clients and partners include Voxant, Blinkx, Internap, LiveVideo.com, NeoEdge, United Press International and others.