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Jivox Launches New Video Marketing Services for Local Businesses


Ad Operations OnlineNew services allow local businesses to use Jivox to create and distribute marketing videos via YouTube, email campaigns, directory services and web sites

San Mateo, California – Jivox, the leading online video advertising and marketing platform for local businesses, today announced a number of video marketing tools that help small businesses use online video to market their products and services.  Beyond using Jivox’s award-winning technology to launch video advertising campaigns, local businesses can now take advantage of Jivox’s ad creation and distribution services to create and post compelling video content on their websites, in email and other marketing campaigns, on directory service sites, and on YouTube and other video-sharing sites.
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Jivox Launches New Version of Service Making Video Ads More Engaging and Measurable


Ad Operations OnlineJivox 4.0 takes online video advertising to the next level with new performance-driven features, including click-to-action interactivity, sophisticated campaign management dashboards and industry’s first “Engagement Score

San Mateo, California – February 17, 2009 – Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, today announced general availability of Jivox 4.0, the next major release of its popular online video advertising platform. Jivox 4.0 delivers click-to-action interactivity features that encourage viewers to take action without leaving a video; a first-of-its-kind Video Engagement Score that assigns a value to those interactions as compared against other ads running on the Jivox Publisher Network; and new in-depth reporting dashboards providing information on campaign performance over time, comparative scoring, trend information and other detailed data on key performance metrics.
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Posted in Ad Metrics, Ad Networks and Platforms, Ad Operations, Ad Products, Ads by Creative, Jivox, Reporting, Video AdsComments (0)

Online Video Ad Company Jivox Names Express Employment Professionals Advertiser of the Month


Jivox targeting capabilities and affordability make online video advertising available for the first time to small business

San Mateo, California (PRWEB) November 3, 2008 – Jivox, the online video advertising service that helps small and medium-size businesses reach local customers, today announced that the San Mateo, California branch of Express Employment Professionals (http://sanmateoca.expresspros.com/) has been named the Jivox Advertiser of the Month. Steve Parker, the owner of a regional branch of the fifth largest staffing firm in the United States, is being recognized for its use of the Jivox online video advertising platform for building brand awareness in a precise geographical area.

Express Employment Professionals, an Oklahoma City, Oklahoma-headquartered organization that has helped people find jobs and businesses find people and human resource services for 25 years, has more than 600 franchised locations in the United States, Canada, South Africa and Australia. Each Express office is locally owned and operated and, while backed by the expertise and support of an international headquarters, is responsible for marketing in its immediate community.
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Kabillion to Implement Innovative BlackArrow Video Advertising System Across Multiple Platforms


Kids Network Will Enable Advertisers to Benefit from New Creative Options, More Effectively Reach Audiences Across Multiple Viewing Environments

Los Angeles and San Mateo, Calif. – October 7, 2008– BlackArrow, the independent provider of multiplatform ad-management systems for viewer-controlled video, today announced it has signed a deal with Kabillion, the Emmy® Award-winning multi-platform kids’ entertainment service. Effective immediately, Kabillion will implement BlackArrow’s video advertising platform within their broadband and video on demand (VOD) programming, enabling Kabillion’s advertisers to most effectively run ad campaigns dynamically targeted to the network’s key demographic of six to 12 year-olds.
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Comcast Spotlight and Mixpo Announce Agreement to Make Online Video Advertising more Accessible to Small and Mid-sized Advertisers


Advertisers Can Turn Existing Media Assets into Online Video Ad Units

SEATTLE & NEW YORK – Mixpo, an online video advertising company dedicated to serving the small and medium-size business (SMB) market and Comcast Spotlight, the advertising sales division of Comcast Cable, today announced an agreement that will enable Comcast Spotlight to turn clients’ existing on-air video advertising assets into online video advertising units, using Mixpo’s patent-pending platform. Now, local advertising clients in Comcast Cable markets across the country can take advantage of Comcast’s online advertising opportunities, including placement of online video ads in standard display ad areas on Comcast.net, a top U.S. Website and the portal for more than 14.6 million High-Speed Internet subscribers, or Vehix.com, a leading automotive portal owned by Comcast.

Comcast Spotlight’s ad sales professionals will be utilizing Mixpo-powered services to make online advertising and its benefits, including improved lead capture and conversion, more accessible to advertisers of all sizes in nearly 90 markets.
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SpotXchange Adds to NYC Ad Sales Team


Online video advertising network SpotXchange announced the addition of Len Bilello. Len, an award winning sales strategist, will serve as vice president of sales, where he will primarily focus on building the company’s broadband video commercial advertising base.

With more then fifteen years of experience, Len has evangelized and sold new technology to key decision makers including online publishers, agencies and clients, in addition to maintaining responsibility for over $40 million in online ad revenue. He has also been recognized by peers and management, winning both quantitative sales awards as well as receiving acknowledgement from colleagues.
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Ad Ops Daily Briefs: August 18 2008


- OpenX develops modules and plugins for Joomla!, WordPress and for Drupal

These ‘phase one’ prototypes have been designed with simplicity in mind, but they already answer the most common integration request by making it easier to integrate ad tags into website templates using the native content management system functionality.

- Online Video Ad Company Jivox Names Soren Legal Advertiser of the Month
Recognizing the growing use of online video advertising by small businesses, Soren Legal experimented with the Jivox online video advertising platform. The company leveraged Jivox’s easy-to-use ad creation tool to create an original video ad, repurposed video ad content from its earlier cable ads to create an additional ad, and then deployed both ads on the Jivox ad network. Within 24 hours, Soren Legal noted an uptick in inbound leads and an unexpected increase in its page rank on Google.

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Online Video Ad Company Jivox Names WatchNBuy.com Advertiser of the Month


San Mateo, California (PRWEB) – July 21, 2008 – Jivox, a self-service online video advertising platform for local businesses, today announced that WatchNBuy.com has been named the Jivox June 2008 Advertiser of the Month. The new interactive online shopping service is being recognized for its innovative use of the Jivox online video advertising platform to promote a wide range of consumer products to highly targeted audiences.

WatchNBuy.com is a recently launched San Antonio, Texas-based interactive online shopping service that shows videos of products to help consumers make a more informed decision when purchasing an item. WatchNBuy.com displays original video content of items “in action” and enables consumers to click on items in the videos to buy them. The site features a wide range of specialized products such as monogrammed diaper bags, artisan pottery and UV protective clothing for children.

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