Home » Archives for video ad networks
Tag: video ad networks
Study Proves that TV 2.0 Media Planning Can Extend Reach, Achieve Higher Brand Recall, and Be More Cost Effective
YuMe-Nielsen Study Reveals How Major Consumer Healthcare Brand Increased Reach by 14%, Frequency by 18%, and Decreased CPMs by 11% with a Combined TV and Video Campaign REDWOOD CITY, CA – YuMe, the operating system for TV 2.0, today announced the results of a joint study with Nielsen, which quantifies the true impact of online [...]
comScore Releases August 2011 US Online Video Rankings
Announcing Debut of Official YouTube Partner Rankings Now Available in Video Metrix RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 180 million U.S. Internet users watched online video content in August for an average of 18 hours per [...]
Break Media Releases 2011 Video Advertising Study
Digital Video Advertising Spend to Grow in 2011 with More Than 70 Percent of Advertisers Planning an Increase; Marketers Cite Lack of Standardized Performance Metrics as Barrier to Further Adoption LOS ANGELES – Break Media released the results of an in-depth study of online video advertising and the issues faced by marketers and their agencies. [...]
Online Media Value Chain Tops $2.3 Billion in 2010; Video CDN, Ad Networks and OVPs Contribute $1.3 Billion
DUBLIN – Research and Markets has announced the addition of the “The Online Value Chain 2010 – 2012: CDNs, OVPs and Video Advertising Networks” report to their offering. The online media value chain (comprising CDNs, OVPs and Video Advertising Networks) is forecast to generate $2.3 billion in top line revenues in 2010, with 56.5% of [...]
Leading Video Advertising Network SpotXchange Begins IAB Self-Certification
Guideline adherence strengthens SpotXchange ability to offer advertisers and publishers one of the most transparent, trusted ad networks on the market DENVER – October 4, 2010 – Top-rated online video advertising network, SpotXchange, announced today that it had begun the Interactive Advertising Bureau (IAB) self-certification process for ad networks and exchanges, which will help provide [...]
SpotXchange #1 Video Ad Network in the UK
SpotXchange Interactive Video Ads now reach 47.3% of the total UK Internet population. August 30, 2010 – Video ad network SpotXchange today announced that it was the top video network in the UK in July 2010. SpotXchange continues to be one of the fastest growing video ad networks according to comScore’s Video Metrix report* and [...]
BrightRoll and other Video Ad Networks Partners with Magnetic to Leverage Search Re-Targeting and Optimize Performance of Video Ads
Many Video Ad Networks Apply Magnetic Search Data for Precise Targeting of Consumer Interests for Nearly Half of U.S. Online Video Audience NEW YORK – August 9, 2010 – Magnetic (www.magnetic.is), the leader in search re-targeting, today announced integration with BrightRoll, the leading provider of online video advertising services, to improve and optimize performance on [...]
comScore Releases May 2010 US Online Video Rankings
YouTube Streams All-Time High of 14.6 Billion Videos Viewed RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released May 2010 data from the comScore Video Metrix service showing that 183 million U.S. Internet users watched online video during the month. YouTube.com achieved record levels of viewing activity in May [...]
November Sees Number of U.S. Videos Viewed Online Surpass 30 Billion for First Time on Record
Hulu Extends All-Time High to 924 Million Videos Viewed RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released November 2009 data from the comScore Video Metrix service, showing that more than 170 million U.S. Internet users watched online video during the month. Online video viewing continued to reach record [...]
YuMe Leaps Back into comScore’s Top 10 Ad Networks
Remember all the Yume – comScore drama going on in regard to YuMe’s ranking in the ad networks top? It all seems to have been resolved for YuMe and they’re now right back at number 8. Still, some thorny questions are left unanswered. Quite a quick investigation and resolution from comScore… but let’s have a [...]
Keep in touch!