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Executives from Sony Entertainment Pictures, Comcast, Google, Disney, Verizon, Intel, Many Other Leading Companies Gather for Landmark Event Media Innovations Summit LOS ANGELES – Media Innovations Summit, the premier event dedicated to monetization and technology strategies in the multiplatform marketplace, has added several senior executives from the service provider, content, advertising and technology sectors to [...]
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Mobile Preview Available at the Social CRM Virtual Summit on November 11 EMERYVILLE, Calif. – Lithium Technologies, the leading provider of Social CRM solutions to power the customer network, announced the preview of the industry’s first customer community platform optimized for mobile access during its Social CRM Virtual Summit on November 11. Developed with some [...]
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- Interactive Advertising Veteran, Jeff Montgomery, Joins 1020 Placecast as Chief Revenue Officer 1020 Placecast, the interactive media company delivering highly effective audience targeting with its place-based advertising solution, added another seasoned advertising veteran to its team with today’s announcement that Jeff Montgomery has joined as the company’s Chief Revenue Officer. Jeff will be responsible [...]
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OVERLAND PARK, Kan. – Sprint (NYSE: S) has released a series of ads that position the company as the industry leader in value, network superiority, customer service and wireless user experience. The ads, which began running on Nov. 23, challenge Verizon and AT&T head-on and issue a call for wireless customers to “Join the Now [...]
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Geo-targeted, Advertiser Exclusive, Allowing Companies to Launch SMS Text Interactive Marketing Campaigns Quickly ATLANTA – Launching SMS text mobile marketing campaigns with interactive capabilities is now as easy as 1-2-3, thanks to GO WITH SMS!®, a turnkey Web-based program available exclusively from LSN, Inc., Local Solutions Network, the largest local mobile advertising network in the [...]
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BOSTON – Sapient (NASDAQ: SAPE) today announced that its marketing services group, Sapient Interactive, has been named the number one interactive marketing agency in the United Kingdom in an annual ranking by New Media Age, the UK’s only weekly magazine covering the business of interactive media. Sapient topped the agency rankings for the second year [...]
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TM Advertising, one of the nation’s leading full-service communication agencies, and Superpages.com® today announced its “Sneeze” online advertisement won the 2008 Online Media, Marketing & Advertising (OMMA) Award for “Best Video Appearing in a Banner, Pre-Roll, Interstitial or In-Stream Unit.” “Sneeze” comically depicts one man’s struggles during allergy season, cleverly positioning Superpages.com as an easy [...]
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NEW YORK – The Interactive Advertising Bureau (IAB) closed this year’s highly successful MIXX Conference and Expo with the presentation tonight of the fourth annual MIXX Awards. The MIXX Awards are the only honor devoted exclusively to interactive advertising, and the only juried competition that recognizes excellence in both creativity and effectiveness. For the first [...]
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Seasoned team of online advertising innovators brings expertise to new company NEW YORK – Ai Media Group launches today with a team of experienced professionals ready to offer unique digital advertising solutions including “traditional” search engine marketing (SEM) and search engine optimization (SEO) as well as promotional campaigns for video, mobile, emerging digital media, widgets [...]
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Major Display Ad Campaign Promotes Windows Live Search Programs RESTON, VA, August 26, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its June ranking of the top online display ad publishers and advertisers, based on data from the comScore Ad Metrix service. Fox Interactive Media, which owns MySpace.com, [...]
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It looks like the NebuAd and related user privacy scandals are far from cooling off. Reuters reports that the US House Energy and Commerce Committee has sent written queries to the likes of Google, Microsoft, Comcast, AT&T and Verizon, asking if they engage in behavioral targeting of their users. “We are interested in the nature [...]
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In 2005, spending on in-game advertising was USD$56 million, and this figure is estimated to grow to $1.8 billion by 2010 according to Massive Incorporated, although Yankee Group gives a lower estimate at $732 million. Check out the two videos below to see how in-game advertising (product placement, in fact) currently looks like – you’ll [...]
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