Tag: Verizon

Media Innovations Summit Adds More Industry Leaders for Two Days of Brainstorming in Hollywood

| August 23, 2010 | 0 Comments

Executives from Sony Entertainment Pictures, Comcast, Google, Disney, Verizon, Intel, Many Other Leading Companies Gather for Landmark Event Media Innovations Summit LOS ANGELES – Media Innovations Summit, the premier event dedicated to monetization and technology strategies in the multiplatform marketplace, has added several senior executives from the service provider, content, advertising and technology sectors to [...]

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Lithium Technologies to Unveil Industry’s First Customer Community Platform Optimized for Mobile Access

| November 3, 2009 | 1 Comment

Mobile Preview Available at the Social CRM Virtual Summit on November 11 EMERYVILLE, Calif. – Lithium Technologies, the leading provider of Social CRM solutions to power the customer network, announced the preview of the industry’s first customer community platform optimized for mobile access during its Social CRM Virtual Summit on November 11. Developed with some [...]

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Ad Ops Daily Briefs: December 9 2008

| December 9, 2008 | 0 Comments

- Interactive Advertising Veteran, Jeff Montgomery, Joins 1020 Placecast as Chief Revenue Officer 1020 Placecast, the interactive media company delivering highly effective audience targeting with its place-based advertising solution, added another seasoned advertising veteran to its team with today’s announcement that Jeff Montgomery has joined as the company’s Chief Revenue Officer. Jeff will be responsible [...]

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New Sprint Ads Tout Value, Network Superiority and Focus on the Overall Wireless Customer Experience

| December 2, 2008 | 0 Comments

OVERLAND PARK, Kan. – Sprint (NYSE: S) has released a series of ads that position the company as the industry leader in value, network superiority, customer service and wireless user experience. The ads, which began running on Nov. 23, challenge Verizon and AT&T head-on and issue a call for wireless customers to “Join the Now [...]

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LSN Announces GO WITH SMS! Turnkey and Interactive Text Mobile Marketing Program

| October 28, 2008 | 0 Comments

Geo-targeted, Advertiser Exclusive, Allowing Companies to Launch SMS Text Interactive Marketing Campaigns Quickly ATLANTA – Launching SMS text mobile marketing campaigns with interactive capabilities is now as easy as 1-2-3, thanks to GO WITH SMS!®, a turnkey Web-based program available exclusively from LSN, Inc., Local Solutions Network, the largest local mobile advertising network in the [...]

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Sapient Tops Interactive Agency Rankings by UK’s New Media Age for Second Consecutive Year

| October 13, 2008 | 0 Comments

BOSTON – Sapient (NASDAQ: SAPE) today announced that its marketing services group, Sapient Interactive, has been named the number one interactive marketing agency in the United Kingdom in an annual ranking by New Media Age, the UK’s only weekly magazine covering the business of interactive media. Sapient topped the agency rankings for the second year [...]

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TM Advertising’s OMMA Award for Superpages.com Ad Is Something to Sneeze At

| October 2, 2008 | 1 Comment

TM Advertising, one of the nation’s leading full-service communication agencies, and Superpages.com® today announced its “Sneeze” online advertisement won the 2008 Online Media, Marketing & Advertising (OMMA) Award for “Best Video Appearing in a Banner, Pre-Roll, Interstitial or In-Stream Unit.” “Sneeze” comically depicts one man’s struggles during allergy season, cleverly positioning Superpages.com as an easy [...]

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IAB Announces 55 MIXX Awards Winners across 18 Categories

| September 30, 2008 | 0 Comments

NEW YORK – The Interactive Advertising Bureau (IAB) closed this year’s highly successful MIXX Conference and Expo with the presentation tonight of the fourth annual MIXX Awards. The MIXX Awards are the only honor devoted exclusively to interactive advertising, and the only juried competition that recognizes excellence in both creativity and effectiveness. For the first [...]

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Ai Media Group Launches Full Suite of Online Advertising Services

| September 3, 2008 | 0 Comments

Seasoned team of online advertising innovators brings expertise to new company NEW YORK – Ai Media Group launches today with a team of experienced professionals ready to offer unique digital advertising solutions including “traditional” search engine marketing (SEM) and search engine optimization (SEO) as well as promotional campaigns for video, mobile, emerging digital media, widgets [...]

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Microsoft Ranks as Top U.S. Online Display Advertiser in June, According to comScore Ad Metrix

| August 26, 2008 | 0 Comments

Major Display Ad Campaign Promotes Windows Live Search Programs RESTON, VA, August 26, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its June ranking of the top online display ad publishers and advertisers, based on data from the comScore Ad Metrix service. Fox Interactive Media, which owns MySpace.com, [...]

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Truth or Dare: Top Web Firms to Be Questioned on Their Targeting Practices

| August 5, 2008 | 0 Comments

It looks like the NebuAd and related user privacy scandals are far from cooling off. Reuters reports that the US House Energy and Commerce Committee has sent written queries to the likes of Google, Microsoft, Comcast, AT&T and Verizon, asking if they engage in behavioral targeting of their users. “We are interested in the nature [...]

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In-game Ads: Xbox (Always Sunny) and EA Skate Game (The Simpsons, Ford, Verizon, Subway, BIC)

| June 30, 2008 | 0 Comments

In 2005, spending on in-game advertising was USD$56 million, and this figure is estimated to grow to $1.8 billion by 2010 according to Massive Incorporated, although Yankee Group gives a lower estimate at $732 million. Check out the two videos below to see how in-game advertising (product placement, in fact) currently looks like – you’ll [...]

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