Mobile Preview Available at the Social CRM Virtual Summit on November 11

EMERYVILLE, Calif. – Lithium Technologies, the leading provider of Social CRM solutions to power the customer network, announced the preview of the industry’s first customer community platform optimized for mobile access during its Social CRM Virtual Summit on November 11. Developed with some of the world’s leading wireless and media companies — including MTV, Research In Motion Limited (RIM), T-Mobile, Univision and Verizon, Lithium Mobile advances the state of the art in the industry by providing the first tailored, interactive community experience accessible from any web-enabled mobile device.
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- Interactive Advertising Veteran, Jeff Montgomery, Joins 1020 Placecast as Chief Revenue Officer
1020 Placecast, the interactive media company delivering highly effective audience targeting with its place-based advertising solution, added another seasoned advertising veteran to its team with today’s announcement that Jeff Montgomery has joined as the company’s Chief Revenue Officer. Jeff will be responsible for the development and execution of sales and operations strategy for Placecast, as well as delivering cross-platform digital marketing campaigns and world-class client service.
Jeff joins the Placecast team after holding several prominent positions in the interactive advertising industry. He previously founded Sponsormetrix, a digital measurement and activation solution serving the event marketing industry. Prior to that endeavor, he was responsible for developing and managing the global sales organization at TribalFusion, a division of Exponential Interactive. Over the past twelve years, Jeff has directed sales and business development organizations at companies including DoubleClick and MyPoints.com, and executed successful marketing initiatives for companies such as Sony, Microsoft, Verizon, AT&T, Bank of America, REI and Intel. He will draw on these relationships and his expertise in his new capacity at Placecast.
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OVERLAND PARK, Kan. – Sprint (NYSE: S) has released a series of ads that position the company as the industry leader in value, network superiority, customer service and wireless user experience. The ads, which began running on Nov. 23, challenge Verizon and AT&T head-on and issue a call for wireless customers to “Join the Now Network.”

“Consumers are looking for a company that provides a tangible value in family plans, a full range of handsets and an outstanding customer experience,” said Bill Morgan, senior vice president of Corporate Marketing for Sprint. “We have all of those, plus the superiority of America’s largest, most dependable 3G network. Sprint’s Now Network means our customers get what they want when they want it.”

Head-to-head savings demonstrated:
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Geo-targeted, Advertiser Exclusive, Allowing Companies to Launch SMS Text Interactive Marketing Campaigns Quickly

ATLANTA – Launching SMS text mobile marketing campaigns with interactive capabilities is now as easy as 1-2-3, thanks to GO WITH SMS!®, a turnkey Web-based program available exclusively from LSN, Inc., Local Solutions Network, the largest local mobile advertising network in the United States. The GO WITH SMS!® program provides all of the tools companies need to rollout an interactive mobile promotion, at a low cost, within a short timeframe.

Companies simply select a platform from eight promotion categories, using one or more of the LSN short codes, add an exclusive keyword and then write the SMS text message. LSN’s GO WITH SMS!® requires no long-term contracts or sign-up fees and offers three pricing options. Companies can launch a mobile campaign for as little as $199/month with an allocation of 1-1,500 text messages per month. Other plans include 1,501-10,000 text messages per month for only $759/month and 10,001-25,000 text messages per month for only $1599/month.
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BOSTON – Sapient (NASDAQ: SAPE) today announced that its marketing services group, Sapient Interactive, has been named the number one interactive marketing agency in the United Kingdom in an annual ranking by New Media Age, the UK’s only weekly magazine covering the business of interactive media.

Sapient topped the agency rankings for the second year running. The ranking recognizes the series of award-winning campaigns completed by Sapient this year for major UK brands. These include the development of a new digital brand for BSkyB and a searchable archive of all Times Online content published since 1785.
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TM Advertising, one of the nation’s leading full-service communication agencies, and Superpages.com® today announced its “Sneeze” online advertisement won the 2008 Online Media, Marketing & Advertising (OMMA) Award for “Best Video Appearing in a Banner, Pre-Roll, Interstitial or In-Stream Unit.”

“Sneeze” comically depicts one man’s struggles during allergy season, cleverly positioning Superpages.com as an easy relief solution. To view the award-winning ad, which ran on sites including AOL.com, CNET.com, MSN.com, People.com, TVGuide.com and Yahoo.com, click here: http://awards.tmastaging.net/2008/OMMA/Superpages/sneeze.html. (From here, click on Sneeze Vertical or Sneeze Horizontal.)
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NEW YORK – The Interactive Advertising Bureau (IAB) closed this year’s highly successful MIXX Conference and Expo with the presentation tonight of the fourth annual MIXX Awards. The MIXX Awards are the only honor devoted exclusively to interactive advertising, and the only juried competition that recognizes excellence in both creativity and effectiveness. For the first time, the digital advertising campaigns were evaluated by senior executives from agencies, publishers and marketing organizations deliberating together, sharing their distinct perspectives on what makes advertising creative successful. Tonight’s multimedia gala was emceed by Rob Norman, GroupM Interaction Worldwide CEO.

“The sheer volume of submissions coupled with the extraordinary level of creativity that cut across such a wide swath of platforms and technologies speaks to the vitality of the interactive advertising industry,” said Randall Rothenberg, President and CEO of the IAB. “Interactive advertising is breaking new ground in engaging consumers in ways that we had not even dreamed of, and the pace of change will only continue to accelerate.”
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Seasoned team of online advertising innovators brings expertise to new company

NEW YORK – Ai Media Group launches today with a team of experienced professionals ready to offer unique digital advertising solutions including “traditional” search engine marketing (SEM) and search engine optimization (SEO) as well as promotional campaigns for video, mobile, emerging digital media, widgets and social networking.

Ai Media Group is a new venture headed by its Chief Operating Officer, Sergio Alvarez, who formerly led the top-ranked national sales team for Verizon’s SuperPages.com. Ai Media Group is 100% employee owned and operated.
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