NEW YORK – MirriAd Limited, the embedded advertising specialist, today announces the appointment of Denny Wilkinson as Chief Operating Officer. He joins MirriAd as the company moves rapidly to exploit its patented technology in markets around the world. MirriAd’s solutions have now been adopted in both Hollywood and Bollywood where it is delivering a new advertising service that embeds advertising imagery into the content that is contextual and drives positive emotions from audiences.

Wilkinson has held senior executive positions in some of the leading advertising and media companies in the U.S. including PVI Virtual Media Services, video ad management company BlackArrow Inc. and Time Warner subsidiary HBO. Prior to joining MirriAd, Wilkinson was CEO at etc.tv, the Canadian advertising on-demand network which has delivered campaigns for major brands including General Motors, Ford Motors of Canada, Unilever, and Procter and Gamble.
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NEW YORK – A deal struck today between Comcast Networks and MirriAd now means advertisers can get straight to the eyeballs of the consumer with new product and brand placement opportunities available on E!, Style, VERSUS, GOLF CHANNEL and G4. The deal takes advantage of patented technology developed by embedded advertising specialist, MirriAd, and will see product placement and promotional messages digitally inserted into existing video content as if they were included in the original production.

In an environment in which television audiences now have access to digital video recorders that allow them to ‘skip’ traditional advertising slots, Comcast Networks recognizes that new approaches are required to put advertisers in touch with consumers. MirriAd’s embedded advertising technologies and expertise deliver that new approach by exposing brands to their target audiences in an environment in which the viewer is fully engaged. An advertiser’s presence can’t be skipped, but instead of detracting from the core content, they are fully integrated to maintain an uninterrupted viewing experience.
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Limbo’s Quarterly Study Reveals that Mobile Advertising Industry Passes Landmark Threshold, Largely Driven by Text-based Ads

BURLINGAME, Calif. – Limbo, one of the largest mobile social networks in the US, and GfK Technology, a leading market research agency, released their latest joint Mobile Advertising Report (MAR). The third quarter report reveals that mobile advertising awareness grew 33 percent in nine months against a backdrop of six percent growth in cell phone usage. This suggests an increased allocation of advertising dollars to mobile formats through the first nine months of the year.

“In economic slowdowns, advertisers typically divert budgets from branding media to direct marketing channels and it appears that mobile media is benefiting from this in 2008,” says Limbo CEO Jonathon Linner. “Mobile offers advertisers a way to reach their core audience in an interactive and cost-effective medium. We anticipate these numbers will continue to grow as more and more advertisers experience firsthand the benefits of mobile advertising.”
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