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Vizu Launches “Value in Video” Initiative
Delivers industry’s first in-stream Brand Lift measurement and optimization solution through support of VAST/VPAID standards and integration with leading video player technologies San Francisco -Vizu Corporation (www.brand lift.com), an online ad technology company whose solutions allow advertisers and publishers to measure and optimize Brand Lift in real-time, today announced the launch of its “Value in [...]
ADTECH Announces Global Launch of Expanded Video Solution
VAST Compliant Ad Serving Platform Easily Adapts to New Market Developments NEW YORK – ADTECH, AOL Advertising’s global ad serving platform, announced the launch of an expanded online video advertising solution. With research showing that U.S. Internet users viewed more than 30 billion videos online this past April alone1, ADTECH’s online video product has been [...]
ADTECH Implements New IAB Video Standards
ADTECH Delivers Video Ads in Compliance with the Latest Video Ad Serving Template (VAST) 2.0 Standards NEW YORK – ADTECH, a leading provider of ad serving technology and part of AOL Advertising, has announced that its ad serving solution now complies with the IAB’s (Interactive Advertising Bureau) expanded VAST 2.0 video standards. The objective of [...]
IAB Announces Winners of Annual Sales and Service Excellence Awards
Recognizes Outstanding Performance and Achievements in Interactive Advertising CARLSBAD, Calif. – The Interactive Advertising Bureau (IAB) announced the winners of its 2009 Sales and Service Excellence Awards. The Sales Awards honor IAB members for outstanding performance and leadership in interactive advertising sales. IAB Service Excellence awards honor outstanding member contributions to IAB industry-related initiatives. The [...]
Preparing Operations for The Future of Video Online Technical Forum June 24th
The Online Technical Forum series continues on June 24th, 2009 at 12pm EST with: Preparing Operations for The Future of Video: VAST & VPAID. Joey Trotz, Senior Director, Strategic Advertising Technology at Turner Broadcasting will present and discuss with attendees how ad operations will benefit most from these online video ad initiatives – and what [...]
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