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Useful Networks and MoVoxx Team Up to Offer Cross-Carrier Location-based Mobile Advertising Solutions


DENVER – Useful Networks, a provider of location-targeted content and advertising solutions for mobile application developers, together with MoVoxx, a leading mobile advertising network, will launch geo-targeted ad campaigns across the MoVoxx network of mobile in-application and SMS inventory delivering over 700 million monthly impressions.
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Posted in Ad Operations, Ad Products, Digital Marketing, Marketing Strategy, Mobile AdvertisingComments (0)

Ringleader Digital and Useful Networks Collaborate to Offer Location-Based Mobile Advertising


Ad Operations OnlineCollaboration to Provide Enhanced Targeting Advertising Capabilities for Customers

NEW YORK – Ringleader Digital, a technology provider for targeted, trackable advertising campaigns, announced a collaboration with Useful Networks™ to co-develop a solution to offer wireless location services to customers. The relationship will enable Ringleader to provide geo-targeting and location-based multicarrier targeting capabilities via Useful Networks’ PlaceWhere™ Platform which reduces costs, time to market and complexity in launching location-aware products.
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Posted in Ad Networks and Platforms, Ad Operations, Ad Serving, Mobile Advertising, Ringleader DigitalComments (0)

AdMob Overall Winner at the MAMAs Awards


LONDON – MAMAs awards: Gold winner for Best Mobile Advertising and marketing company of the year goes to AdMob.

The MAMAs conference and awards dinner was a resounding success at the prestigious Charing Cross hotel with AdMob taking home the overall winner trophy.

Jumptap, gold winner for the category of Best network for delivery of mobile advertising and marketing were thrilled with their taking: “Mobile advertising’s ROI and future success are tied directly to the ability to target audiences with relevant ads,” commented Dan Olschwang, President and CEO of Jumptap. “ This gold award acknowledges our key differentiators – search heritage, deep trusted relationships with global operators, and laser focus on developing advanced targeting technology built specifically for mobile.”
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Posted in Ad Groups & Agencies, Ad Networks and Platforms, Ad Operations, Ad Products, AdMob, Events, Mobile AdvertisingComments (0)

Useful Networks Scores Top Spot at MAMA Awards with Location-Based Advertising


DENVER – Location based services (LBS) specialist Useful Networks announces it has earned the Gold Award for best location-based advertising (LBA) technology with its AdWhere™ Platform at the 2009 Mobile Advertising and Marketing Awards.
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Posted in Ad Operations, Ad Products, Mobile Advertising, Online Advertising Challenges, User PrivacyComments (0)

Ad Ops Daily Briefs: August 13 2008


- Specific Media Appoints Colin Petrie-Norris as Managing Director, International – Specific Media, the leading independent online advertising network, today announced the appointment of Colin Petrie-Norris as Managing Director, International. The appointment forms part of an aggressive growth strategy for Specific Media in Europe, where the company is looking to build on its current market share and expand its client portfolio across the region.

- Lijit Networks, Inc. Secures $7.1 Million Series C Investment Round Led by Foundry Group – Lijit Networks, Inc. (www.lijit.com), a company that provides search-powered applications for both individual online publishers and online publisher networks, announced today that it has closed a $7.1M series C round of financing, led by Foundry Group. Existing investors, Boulder Ventures and Colorado Fund I, managed by High Country Venture, also participated in the round. Lijit will use the proceeds from this financing to launch its search-powered ad network, which empowers publishers to sell their own search ad inventory, as well as to expand its offices and employee base. Read the full story

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