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Ad Ops Daily Briefs: March 2 2009

- The New York Times Company Board of Directors Suspends Dividend The New York Times Company’s Board of Directors voted to suspend the quarterly dividend on the Company’s Class A and Class B common stock. In November 2008, the Company reduced the payout level of its fourth-quarter dividend to $.06 per from $.23 per share [...]

Research and Markets: UK Online Ad Spending Report Projects That Online Advertising Spending Growth Will Drop to Just 7.2% in 2009

Otilia Otlacan | March 2, 2009 | 0 Comments

DUBLIN, Ireland – Research and Markets has announced the addition of eMarketer’s new report “UK Online Ad Spending” to their offering. The UK Internet has been almost immune to budget cuts by advertisers and marketers. In 2008, it outpaced all other media channels in its rate of spending growth, and that pattern will continue. But [...]

Marchex Reports Fourth Quarter and Full Year 2008 Financial Results, Increases Stock Repurchase Program

Otilia Otlacan | March 2, 2009 | 0 Comments

SEATTLE – Marchex, Inc. (NASDAQ:MCHX), a leading local search and performance advertising company, reported its results for the fourth quarter of 2008 and full year ended December 31, 2008. Fourth Quarter 2008 Consolidated Financial Results * Revenue was $34.8 million for the fourth quarter of 2008, compared to $37.0 million for the same period of [...]

Americans’ Online Search Behavior Points to Significant Increase in Personal Financial Turmoil

Otilia Otlacan | February 27, 2009 | 1 Comment

Searches Using Term ‘Unemployment’ in December Triples versus Year Ago RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released an analysis of changes in Americans’ searching behavior resulting from the economic downturn, based on December 2008 data from comScore Marketer, a search intelligence tool. Searches for several terms related [...]

Ad Ops Daily Briefs: February 25 2009

Otilia Otlacan | February 25, 2009 | 1 Comment

- Former Yahoo Executive to Spearhead Ad Sales for ChaCha ChaCha, the fastest growing SMS mobile search service, today announced advertising veteran, Rob Wilk, will assume the role of Vice President of Advertising Sales, reporting directly to CEO Scott Jones. Rob will oversee national advertising sales from ChaCha’s new Manhattan office. Specializing in search engine [...]

Ad Ops Daily Briefs: February 24 2009

Otilia Otlacan | February 24, 2009 | 1 Comment

- Openwave Extends Feature Set for Industry Leading Messaging Platform Openwave Systems Inc. (Nasdaq:OPWV), one of the world’s leading software innovators enabling revenue-generating personalized services which converge the mobile and broadband experience, announced Openwave® Email Mx 8.0. Openwave Email Mx is an extensible, carrier-scale email solution that was ranked the market leader and top player [...]

TradeComet.com Files Federal Antitrust Lawsuit against Google

Otilia Otlacan | February 23, 2009 | 0 Comments

Claim Details Google’s Abuse of Market Dominance to Squash Competition NEW YORK – TradeComet.com LLC filed in the United States District Court for the Southern District of New York, a complaint asserting Google violates antitrust laws by eliminating competition and choice. TradeComet was forced to file the lawsuit when Google refused to stop engaging in [...]

Marketing Moxie – Planning for The Economic Recovery

Otilia Otlacan | February 23, 2009 | 0 Comments

SAN RAFAEL, Calif. – On February 25, SofTECH will offer a presentation on “Marketing Moxie – Planning for The Economic Recovery,” discussed in terms not usually associated with this subject. The speaker will be SofTECH board member Lorne Evje, a Subject Matter Expert in marketing education, strategy, and communication. Lorne will: * Define Moxie and [...]

Ad Ops Daily Briefs: February 20 2009

Otilia Otlacan | February 20, 2009 | 0 Comments

- ValueClick Announces Fourth Quarter 2008 Results ValueClick, Inc. (Nasdaq: VCLK) reported financial results for the fourth quarter and fiscal year ended December 31, 2008. Revenue and adjusted-EBITDA1 were above their respective previously-issued guidance ranges. “While macroeconomic headwinds clearly impacted the quarter, ValueClick’s focus on execution allowed us to exceed our revenue and adjusted-EBITDA guidance [...]

AccuStream Research: Online Music Radio Spins 6.6 Bil. Track Play Hours in ’08; Media Spend at $84 Mil.

Otilia Otlacan | February 20, 2009 | 1 Comment

MARINA, Calif. – Online music radio and track play listening hours increased 37.6% to 6.67 billion in 2008, while in-stream audio sold against ad-supported cumulative hours improved by 46.1% to $74 million over the 12-month frame, according to a comprehensive report published by AccuStream iMedia Research. The report, Online Music Spins and Media Spend: 2003 [...]

Worksmart Media Group Announces Launch of Powerful New Marketing Tool for Internet Emailing – “Video Brochures”

Otilia Otlacan | February 20, 2009 | 0 Comments

CITY OF INDUSTRY, Calif. – Worksmart Media Group (www.worksmartmediagroup.com) has developed a new way for businesses to stay competitive in a market environment that challenges even the best entrepreneurs. The company has begun to promote custom made Small Format Videos (SFVs), or what they refer to as “Video Brochures” as a way for small- to [...]

PhaseOne Communications Uses Audience Response Forecasting to Fine Tune Advertising Campaigns

Otilia Otlacan | February 20, 2009 | 0 Comments

Advertising Research Consultants Perfect the Art of Communication Without Pre-testing Respondents LOS ANGELES – PhaseOne Communications, a leading Los Angeles-based research consultancy, defies convention with its unique analytical method that forecasts content effectiveness with pinpoint accuracy to provide improved communications and brand affinity for its clients. In the U.S., organizations spend more than $150 billion [...]