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	<title>Ad Operations Online &#187; USA TODAY</title>
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		<title>Dan Thomas Named Senior Vice President of Strategic Accounts for USA Today</title>
		<link>http://www.adoperationsonline.com/2012/01/10/dan-thomas-named-senior-vice-president-of-strategic-accounts-for-usa-today/</link>
		<comments>http://www.adoperationsonline.com/2012/01/10/dan-thomas-named-senior-vice-president-of-strategic-accounts-for-usa-today/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 16:48:14 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Gannett]]></category>
		<category><![CDATA[Online Content Publishers]]></category>
		<category><![CDATA[dan thomas]]></category>
		<category><![CDATA[USA TODAY]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=15800</guid>
		<description><![CDATA[McLean, Va. – Dan Thomas has been named senior vice president of strategic accounts for USA TODAY.  He will be responsible for overseeing an advertising sales team focused on new business acquisition. Thomas will be based in New York and report to Lee Jones, senior vice president of advertising. “Dan is a dynamic sales executive [...]]]></description>
			<content:encoded><![CDATA[<p>McLean, Va. – Dan Thomas has been named senior vice president of strategic accounts for USA TODAY.  He will be responsible for overseeing an advertising sales team focused on new business acquisition. Thomas will be based in New York and report to Lee Jones, senior vice president of advertising.<br />
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“Dan is a dynamic sales executive who has consistently developed new business throughout his career. His credentials and background were exactly what we were looking for to lead our new strategic accounts sales team. We couldn’t be happier to have him aboard,” said Jones.</p>
<p>Thomas joins USA TODAY from Sony Pictures Television, where he has been senior vice president of branded entertainment since 2009. At Sony, he was responsible for creating integrated advertiser relationships in all Sony video content,both television and digital.</p>
<p>“I’m really looking forward to joining the very talented team at USA TODAY. I think it’s an exciting time for the business and a great opportunity for me. I plan to hit the ground running and lead this new business sales team to success in 2012,” said Thomas.</p>
<p>Previously, he spent more than 10 years at Univision as senior vice president of sales development and marketing. He developed dozens of new business relationships during his tenure. Prior to that, he spent five years at Lifetime Television in sales development and new media. He previously held positions with the National Cable Association, Telerep Inc., and KTTV in Los Angeles.</p>
<p><strong>USA TODAY</strong> is a multi-platform news and information media company. Founded in 1982, USA TODAY’s mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. Today, through its newspaper, website and mobile platforms, USA TODAY connects readers and engages the national conversation. USA TODAY, the nation&#8217;s number one newspaper in print circulation with an average of nearly 1.8 million daily, and USATODAY.com, an award-winning newspaper website launched in 1995, reach a combined 5.4 million readers daily. USA TODAY is a leader in mobile applications with more than ten million downloads on mobile devices.  The USA TODAY brand also includes USA TODAY Education and USA TODAY Sports Weekly. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).</p>
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		<title>USA Today Sports Media Group Names Mark Kortekaas Senior Vice President, Digital</title>
		<link>http://www.adoperationsonline.com/2011/12/20/usa-today-sports-media-group-names-mark-kortekaas-senior-vice-president-digital/</link>
		<comments>http://www.adoperationsonline.com/2011/12/20/usa-today-sports-media-group-names-mark-kortekaas-senior-vice-president-digital/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 20:56:44 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Gannett]]></category>
		<category><![CDATA[mark kortekaas]]></category>
		<category><![CDATA[tom beusse]]></category>
		<category><![CDATA[USA TODAY]]></category>
		<category><![CDATA[usa today sports media group]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=15728</guid>
		<description><![CDATA[December 20, 2011 – USA TODAY Sports Media Group President Tom Beusse announced today that Mark Kortekaas has been named as the group’s senior vice president of digital. Kortekaas begins his new duties today. The USA TODAY Sports Media Group, created in January 2011, encompasses all sports initiatives across USA TODAY, as well as Gannett’s [...]]]></description>
			<content:encoded><![CDATA[<p>December 20, 2011 – USA TODAY Sports Media Group President Tom Beusse announced today that Mark Kortekaas has been named as the group’s senior vice president of digital. Kortekaas begins his new duties today.</p>
<p>The USA TODAY Sports Media Group, created in January 2011, encompasses all sports initiatives across USA TODAY, as well as Gannett’s 81 daily media properties, 23 broadcast television stations, HighSchoolSports.net, BNQT.com and MMAjunkie.com.<br />
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“Mark has unique, battle-tested experience in developing platforms that provide a first-classdigital offering for sports fans,” said Beusse. “He’s exactly the right person to help us build out a digital architecture that will present and deliver our content in the most engaging, user-friendly and relevant ways possible.”</p>
<p>A veteran of more than 20 years in digital multimedia, Kortekaas was most recently based in London with the BBC, where he served as general manager of its online technology group and, previously, as its controller for audio &amp; music &amp; mobile. Prior to that, he spent more than eight years as senior vice president and chief technology officer for CBS Interactive, where he was responsible for leading all technology aspects of consumer digital destinations including cbssports.com, cbsnews.com and cbs.com. He also helped develop and launch their hugely successful “March Madness on Demand” video platform for the NCAA men’s basketball tournament.</p>
<p>Before joining CBS, Kortekaas was senior vice president for technology at Sony Online Entertainment, and also served as director of technology at NBC, where he helped managed the development of NBC’s first online Olympics at nbcsports.com in conjunction with the 1996 Summer Olympics.</p>
<p>A native of Chicago, Kortekaas earned a masters degree from the Media Laboratory at the Massachusetts Institute of Technology, and a bachelor’s degree in fine arts from New York University.</p>
<p>USA TODAY is a multi-platform news and information media company. Founded in 1982, USA TODAY’s mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. Today, through its newspaper, website and mobile platforms, USA TODAY connects readers and engages the national conversation. USA TODAY, the nation&#8217;s number one newspaper in print circulation with an average of nearly 1.8 million daily, and USATODAY.com, an award-winning newspaper website launched in 1995, reach a combined 5.4 million readers daily. USA TODAY is a leader in mobileapplications with more than ten million downloads on mobile devices. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).</p>
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		<title>Laura del Greco Named Vice President of Client Solutions at USA Today</title>
		<link>http://www.adoperationsonline.com/2011/08/30/laura-del-greco-named-vice-president-of-client-solutions-at-usa-today/</link>
		<comments>http://www.adoperationsonline.com/2011/08/30/laura-del-greco-named-vice-president-of-client-solutions-at-usa-today/#comments</comments>
		<pubDate>Tue, 30 Aug 2011 16:27:16 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Gannett]]></category>
		<category><![CDATA[Online Content Publishers]]></category>
		<category><![CDATA[laura del greco]]></category>
		<category><![CDATA[sandra micek]]></category>
		<category><![CDATA[USA TODAY]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=15271</guid>
		<description><![CDATA[McLean, Va. – Laura Del Greco has been named to the newly created position of vice president of client solutions for USA TODAY.  Del Greco will be based in New York City and report to Sandra Micek, senior vice president of marketing. “Laura is an accomplished media executive, known for her ability to work with [...]]]></description>
			<content:encoded><![CDATA[<p>McLean, Va. – Laura Del Greco has been named to the newly created position of vice president of client solutions for USA TODAY.  Del Greco will be based in New York City and report to Sandra Micek, senior vice president of marketing.</p>
<p>“Laura is an accomplished media executive, known for her ability to work with clients to develop compelling marketing solutions across all platforms. She is strategic, creative and results oriented and we are thrilled to have her leading our client solutions team,” said Micek.<br />
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<p>Del Greco’s background includes Turner Entertainment Sales where she was the vice president of sales programming strategy. In that role, she oversaw relationships with top brand marketers looking to creatively expand their message across TBS and TNT’s programming and established Turner Entertainment’s branded entertainment efforts.</p>
<p>“USA TODAY is an iconic brand,” said Del Greco. “This is an exciting opportunity to work in partnership with clients to engage their consumers across all USA TODAY’s powerful platforms. I’m looking forward to being part of this dynamic team committed to providing consumers with the best news and information anytime, anywhere.”</p>
<p>Prior to joining Turner, Del Greco was vice president of corporate integrated marketing for Warner Music Group where she established the first ever cross-label corporate marketing team. Before that, she was director of corporate worldwide promotions for Warner Bros. Studios where she directed business development and studio alliance strategy efforts across all divisions. Del Greco began her entertainment marketing career at Sony Pictures Entertainment in strategic marketing and promotions.</p>
<p>USA TODAY is a multi-platform news and information media company. Founded in 1982, USA TODAY’s mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. Today, through its newspaper, website and mobile platforms, USA TODAY connects readers and engages the national conversation. USA TODAY, the nation&#8217;s number one newspaper in print circulation with an average of more than 1.8 million daily, and USATODAY.com, an award-winning newspaper website  launched in 1995, reach a combined 5.4 million readers daily. USA TODAY is a leader in mobile applications with more than nine million downloads on mobile devices.  The USA TODAY brand also includes USA TODAY Education and USA TODAY Sports Weekly. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).</p>
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		<title>Demand Media Launches Content Channels</title>
		<link>http://www.adoperationsonline.com/2010/08/10/demand-media-launches-content-channels/</link>
		<comments>http://www.adoperationsonline.com/2010/08/10/demand-media-launches-content-channels/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 07:02:22 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
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		<category><![CDATA[publisher monetization]]></category>
		<category><![CDATA[sfate]]></category>
		<category><![CDATA[steve semelsberger]]></category>
		<category><![CDATA[targeted online audience]]></category>
		<category><![CDATA[USA TODAY]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=13094</guid>
		<description><![CDATA[Hearst Deploys New Product Offering that Matches Quality Content to Targeted Audiences, Drives High-Value Traffic and Monetization to Publishers SANTA MONICA, Calif. &#8211; Demand Media™, a leading content and social media company, announced the general availability of its Content Channels product offering. This turnkey solution enables online publishers to offer original, high-quality, topically-focused content to [...]]]></description>
			<content:encoded><![CDATA[<p>Hearst Deploys New Product Offering that Matches Quality Content to Targeted Audiences, Drives High-Value Traffic and Monetization to Publishers</p>
<p>SANTA MONICA, Calif. &#8211; Demand Media™, a leading content and social media company, announced the general availability of its Content Channels product offering. This turnkey solution enables online publishers to offer original, high-quality, topically-focused content to interested readers, while optimizing performance and building community engagement.<br />
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<p>Content Channels is driven by the same content studio and proprietary technology platform that currently powers Demand Media’s highly trafficked web properties, including eHow.com and LIVESTRONG.COM, as well as USA Today’s “TravelTips” section. Content Channels is also now powering sections for two of Hearst Corporation’s leading online news sites, SFGate.com and Chron.com, providing an immersive content experience that appeals to intent-driven audiences.</p>
<p>“This is the culmination of efforts we’ve been focused on for the past several years, and it speaks to the heart of our mission to deliver the experiences consumers demand,” said Steve Semelsberger, senior vice president and general manager of the Business Solutions Group for Demand Media. “Hearst is the second major publisher to select our product for their sites and we appreciate the meaningful collaboration that complements the in-depth, news-driven features that have made forward-thinking publishers like Hearst and USA Today the leading publishers that they are today.”</p>
<p><strong>Content Channels Overview</strong></p>
<p>Content Channels is a managed service offering that provides publishers with a turnkey solution that combines Demand Media’s proprietary technology with its monetization tools and unique Studios-created content to acquire and engage intent-driven audiences. Content Channels leverages Demand Media’s capabilities to determine high value content topics, commission and manage the scalable production of unique articles and videos, and syndicate the content through the publisher’s website in order to grow traffic and increase financial performance. The content is evergreen, informative, actionable content for intent-driven audiences, delivered in easy-to-read, instructional formats. Publishers can leverage Content Channels to cost-effectively develop brand new sections or expand existing sections of their websites that entice audiences through rich and engaging content – without having to expend significant editorial, product or technical effort.</p>
<p><strong>Leading Publishers Deploy New Media Solutions/Content Channels</strong></p>
<p>Hearst Corporation news sites, Chron.com and SFGate.com are the latest publishers to utilize Demand Media’s unique content solutions. Demand Media’s Studio team worked closely with the editorial teams of both sites to ensure that content quality standards met the requirements of Chron.com and SFGate.com, and the articles and videos currently featured on those destinations were created by some of the most seasoned and highly-rated professionals in Demand Media’s freelance network.</p>
<p>In the case of the Houston Chronicle’s Chron.com, the team worked with Demand Media to create a “Small Business Resource Center” to complement their existing business news coverage by incorporating thousands of useful, business-related articles and videos. Content Channels also went live today on San Francisco Chronicle’s SFGate.com for its “Home Guides” section. “SFGate.com delivers news, information and entertainment to a fast-paced, thriving, technology-centric audience,” said Michele Slack, vice president of digital media for SFGate.com. “Demand Media’s editorial team, innovative Studio model, proprietary technology platform and performance advertising are a win for our team.”</p>
<p>Earlier this year, USA Today launched “TravelTips,” a new section of its website designed to be a valuable resource for travelers searching for practical advice on thousands of travel-related topics featuring content produced exclusively by Demand Media’s content Studio.</p>
<p><strong>Availability and Pricing</strong></p>
<p>The Content Channels offering is available immediately and is licensed under a revenue sharing arrangement. Generally, Demand Media underwrites the cost to create and serve the content, and manages the performance-based advertising programs associated with the implementation of the Content Channel program. The publisher partner is typically responsible for selling display advertising for the Content Channels-powered section of the website.</p>
<p>For additional information, please visit: www.demandmedia.com/contentchannels</p>
<p>About Demand Media</p>
<p>Demand Media, Inc., is a leading online media company that informs, entertains and connects millions of people every day. Through a portfolio of vertical web properties reaching more than 80 million monthly visitors, a global network of digital partners, and a breakthrough content studio, Demand Media publishes what the world wants to know and share. Founded in 2006, Demand Media is headquartered in Santa Monica, CA with offices in Bellevue, WA, Austin, TX, New York, NY and London, UK. For additional information about Demand Media, visit: www.demandmedia.com</p>
<p>About Hearst Corporation</p>
<p>Hearst Corporation (www.hearst.com) is one of the nation’s largest diversified media companies. Its major interests include ownership of 15 daily and 38 weekly newspapers, including the Houston Chronicle, San Francisco Chronicle, San Antonio Express-News and Albany Times Union; nearly 200 magazines around the world, including Good Housekeeping, Cosmopolitan and O, The Oprah Magazine; 29 television stations, which reach a combined 18% of U.S. viewers; ownership in leading cable networks, including Lifetime, A&amp;E, History and ESPN; as well as business publishing, including a minority joint venture interest in Fitch Ratings; Internet businesses, television production, newspaper features distribution and real estate.</p>
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		<title>Smaato Mobile Advertising Award: VC Partners and Nominees Shortlist 2010 Announced</title>
		<link>http://www.adoperationsonline.com/2010/08/05/smaato-mobile-advertising-award-vc-partners-and-nominees-shortlist-2010-announced/</link>
		<comments>http://www.adoperationsonline.com/2010/08/05/smaato-mobile-advertising-award-vc-partners-and-nominees-shortlist-2010-announced/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 06:30:35 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=13016</guid>
		<description><![CDATA[Frank Boehnke (Wellington), Tim Chang (Norvest Ventures), Niall Davis (aeris CAPITAL), Tim Draper (Draper Fisher Jurvetson), Joerg Sievert (SAP Ventures) and Frédéric Veyssière (Innovacom) will meet the Smaato Award winner CTIA Enterprise &#38; Applications 2010 REDWOOD SHORES, Calif. &#8211; Smaato Inc., the leading mobile ad optimizer and mobile advertising company, is delighted to announce the [...]]]></description>
			<content:encoded><![CDATA[<p>Frank Boehnke (Wellington), Tim Chang (Norvest Ventures), Niall Davis (aeris CAPITAL), Tim Draper (Draper Fisher Jurvetson), Joerg Sievert (SAP Ventures) and Frédéric Veyssière (Innovacom) will meet the Smaato Award winner</p>
<p>CTIA Enterprise &amp; Applications 2010<br />
REDWOOD SHORES, Calif. &#8211; Smaato Inc., the leading mobile ad optimizer and mobile advertising company, is delighted to announce the VC partners and first set of nominees for the <strong>Smaato Mobile Advertising Award 2010</strong>. Publishers have until end of day, August 20, to add their app or website to the growing list at www.smaato.com/award.<br />
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<p>Around 100 of the industry’s hottest companies have submitted content so far:</p>
<p>4Square Labs, AccuRadio, AccuWeather.com, aka-aki, Aloqa, AroundMe, audioBoo, Barcode Scanner, Brightkite, Bubble, Bump, Buzzd, bWeather, Cellfire Grocery Coupons, City Sense, Compass, cooliris, delivr.com, Doodle Jump, eBay Mobile, eBuddy Messenger, Evernote, Facebook, Fandango Movies, FishLabs, Flirtomatic, Foursquare, Fring, Google Sky Map, Gypsii, Handmark Pocket Express, iCarly: Sam’s Remote Lite, ICQ, iheartradio, imeem Mobile, itsmy, Jumbuck, Kyte, Last.fm, Layar Reality Browser, Liquid Air Labs, Lufthansa, MapQuest 4 Mobile, Meebo IM, Mobiluck, moblr, Moco Space, moTweets, My Tracks, NearbyNow, Nimbuzz, NYTimes, Orbster, pageonce, PandaHome, Pandora Radio, Qeep, Qik Video Camera, RadioTime, RjDj, Rummble, Seesmic for Twitter, Shake, Shazam, Sherpa, Shozu, Skyfire Mobile, SMS2.0, Smule, SPB Mobile Software, Spotify, Squace, Tonchidot, TuneWiki, TV.com, virtual, Twidroid for Twitter, Twikini, unlike networks, USA TODAY, Venista m-Joy, Waze, The Weather Channel, Worldmate, Yelp, YomoMedia.</p>
<p>Ragnar Kruse, CEO &amp; Co-Founder of Smaato said: &#8220;Since the success of 2009&#8242;s Smaato Award, the mobile market has truly blossomed with innovative apps and websites. The introduction of Apple&#8217;s iPad and the explosion of Android have given developers further scope and opportunity for innovation and the nominations we&#8217;ve had so far are a testament to this. It&#8217;s going to be an extremely tough job trying to pick the finalists for each category, let alone an overall winner!&#8221;</p>
<p><strong>About the Smaato Mobile Advertising Award</strong>:</p>
<p>The award will honor mobile publishers or developers with an outstanding mobile ad-enabled solution in several categories: Apple iOS, Google Android, Samsung Bada, Symbian, Windows Phone, RIM Blackberry, websites, branded games and mobile campaigns.</p>
<p>Besides meeting with the named venture capital partners, Smaato will invite the winner to participate at Mobile World Congress in Barcelona.</p>
<p><strong>Deadline for submissions is August 20th, 2010.</strong></p>
<p>The winner will be announced during CTIA San Francisco, October 6-8, 2010.</p>
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		<title>National Breast Cancer Foundation Taps Gannett&#8217;s Vast Network to Launch Awareness Campaign</title>
		<link>http://www.adoperationsonline.com/2009/10/15/national-breast-cancer-foundation-taps-gannetts-vast-network-to-launch-awareness-campaign/</link>
		<comments>http://www.adoperationsonline.com/2009/10/15/national-breast-cancer-foundation-taps-gannetts-vast-network-to-launch-awareness-campaign/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 08:00:35 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Gannett]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[breast cancer detection]]></category>
		<category><![CDATA[captivate]]></category>
		<category><![CDATA[early detection program]]></category>
		<category><![CDATA[Gracia Martore;]]></category>
		<category><![CDATA[janelle hail]]></category>
		<category><![CDATA[momslikeme]]></category>
		<category><![CDATA[national breast cancer]]></category>
		<category><![CDATA[national breast cancer foundation]]></category>
		<category><![CDATA[nbcd ad campaigns]]></category>
		<category><![CDATA[nursing spectrum]]></category>
		<category><![CDATA[takeover ads]]></category>
		<category><![CDATA[USA TODAY]]></category>
		<category><![CDATA[USA WEEKEND]]></category>

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		<description><![CDATA[First of its kind cross-platform campaign targets Broadcast, Print, Online and Out-of-Home properties MCLEAN, Va. &#8211; Gannett (NYSE:GCI) announced the launch of a major company-wide, cross-divisional campaign for the National Breast Cancer Foundation. The National Breast Cancer Foundation, Inc., a charitable non-profit organization based in Frisco, Texas, launched the campaign on the first day of [...]]]></description>
			<content:encoded><![CDATA[<p>First of its kind cross-platform campaign targets Broadcast, Print, Online and Out-of-Home properties</p>
<p>MCLEAN, Va. &#8211; Gannett (NYSE:GCI) announced the launch of a major company-wide, cross-divisional campaign for the National Breast Cancer Foundation. The National Breast Cancer Foundation, Inc., a charitable non-profit organization based in Frisco, Texas, launched the campaign on the first day of National Breast Cancer Awareness month in an effort to promote its Early Detection Program. NBCF’s mission is to save lives by increasing awareness of breast cancer through education and by providing mammograms for those in need.<br />
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The initiative includes advertising throughout Gannett’s vast network of media – from local newspapers, broadcast stations and web sites to national brands like USA TODAY, USA WEEKEND, Captivate, MomsLikeMe.com and Nursing Spectrum – for maximum exposure. This is the first such network-wide marketing solution created for a single advertising client by Gannett and is part of a corporate initiative to help clients better reach their audiences through “one stop shopping” for advertising and television production.</p>
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“One of our goals is to save lives by driving women to www.nbcf.org to create an early detection plan. We were impressed with the creative ideas that came out of the Gannett team and with the expansive print, television and digital reach of Gannett,” said Janelle Hail, founder &amp; CEO of the National Breast Cancer Foundation.</p>
<p>“When the National Breast Cancer Foundation wanted to find new ways to get the word out about the importance of early detection, we worked with them to give this initiative the broadest reach possible,” said Gracia Martore, Gannett’s executive vice president and chief financial officer. “By leveraging the full scope of Gannett’s vast array of properties, we are able to help NBCF reach women through online social communities, on TV, in local and national newspapers, even in elevators on their way to work. Gannett could not be more pleased than to help NBCF accomplish this most important of missions.”</p>
<p>The NBCF Early Detection campaign includes efforts across all divisions of Gannett, running throughout the month of October. Specific campaign elements include:</p>
<p>•An early morning newscast single-sponsor NBCF “takeover” on 20 Gannett-owned television stations reaching approximately 18% of the country and 21 million households. The newscast contains limited commercial interruptions from NBCF complete with public service announcements on behalf of NBCF from prominent television personalities including Dr. Phil, Rachael Ray, Mary Hart, and others;<br />
•Sixty 30-second video vignettes, produced by Gannett Video Enterprises, featuring stories of breast cancer survivors across the country airing three times a day in various Gannett newscasts;<br />
•NBCF on-air promotional spots, also produced by Gannett Video Enterprises;<br />
•Front page spadia advertisement in Cincinnati Enquirer;<br />
•Home delivery pink plastic bag wrap with NBCF’s message;<br />
•Advertising in community papers;<br />
•Advertising in Nursing Spectrum magazine and www.nurse.com;<br />
•Four-color, full-page ads in USA TODAY and USA WEEKEND;<br />
•NBCF advertising and pink-shaded elevator screens in 763 hotels and office buildings through the Captivate Elevator Network, providing elevator news and information screens in 25 North American markets;<br />
•MomsLikeMe.com home page header sponsorship and national discussion group and guest blog with Janelle Hail, a breast cancer survivor and CEO of NBCF.org;<br />
•Mobile page on USATODAY.com to register for an Early Detection Plan;<br />
•Home page and subfront ads on USATODAY.com, the top five Gannett Broadcast sites and the top five U.S. Community Publishing sites.<br />
Gannett topped the initial campaign by donating an additional 20 percent in advertising and production.</p>
<p>Gannett Co., Inc. (NYSE:GCI) is an international news and information company operating on multiple platforms including the Internet, mobile, newspapers, magazines and TV stations. Gannett is an Internet leader with hundreds of newspaper and TV Web sites; CareerBuilder.com, the nation’s top employment site; USATODAY.com; and more than 80 local MomsLikeMe.com sites. Gannett publishes 84 daily U.S. newspapers, including USA TODAY, the nation’s largest-selling daily newspaper, and more than 700 magazines and other non-dailies including USA WEEKEND. Gannett also operates 23 television stations in 19 U.S. markets. Gannett subsidiary Newsquest is the United Kingdom’s second largest regional newspaper company with 17 daily paid-for titles, more than 200 weekly newspapers, magazines and trade publications, and a network of Web sites.</p>
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		<title>Gannett Names David Hunke President, Publisher of USA TODAY</title>
		<link>http://www.adoperationsonline.com/2009/05/05/gannett-names-david-hunke-president-publisher-of-usa-today/</link>
		<comments>http://www.adoperationsonline.com/2009/05/05/gannett-names-david-hunke-president-publisher-of-usa-today/#comments</comments>
		<pubDate>Tue, 05 May 2009 08:30:25 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Gannett]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Craig Dubow]]></category>
		<category><![CDATA[craig moon]]></category>
		<category><![CDATA[david hunke]]></category>
		<category><![CDATA[john hillkirk]]></category>
		<category><![CDATA[ken paulson]]></category>
		<category><![CDATA[USA TODAY]]></category>

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		<description><![CDATA[John Hillkirk Named Editor of USA TODAY MCLEAN, Va. &#8211; David Hunke was named president and publisher of USA TODAY. Hunke currently is chief executive officer of the Detroit Media Partnership and publisher of the Detroit Free Press. The announcement was made by Craig Dubow, Gannett chairman, president and chief executive officer, at the company’s [...]]]></description>
			<content:encoded><![CDATA[<p>John Hillkirk Named Editor of USA TODAY</p>
<p>MCLEAN, Va. &#8211; David Hunke was named president and publisher of USA TODAY. Hunke currently is chief executive officer of the Detroit Media Partnership and publisher of the Detroit Free Press.<br />
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<p>The announcement was made by Craig Dubow, Gannett chairman, president and chief executive officer, at the company’s Annual Shareholders Meeting.</p>
<p>“Dave is a highly talented, multi-faceted leader, who drives excellence throughout his organization while making the tough business decisions. At the same time, he has the courage to be innovative and take chances. He is just the right person for USA TODAY at this juncture,” said Dubow. “I am thrilled he will be joining my executive team.”</p>
<p>Hunke headed the team that this month won the Pulitzer Prize for local reporting. He also led the Detroit Media Partnership through a ground-breaking transformation earlier this year which changed the way the two newspapers in the city are produced and delivered.</p>
<p>Also today, Hunke named John Hillkirk editor of USA TODAY. Hillkirk currently is executive editor of the newspaper.</p>
<p>Said Hunke: “John has taken on every challenge USA TODAY has thrown at him and not only succeeded, but did it with calm assurance and creativity. He is a top-notch journalist with great instincts who also understands and can articulate the future of the industry. Together, John and I can make a real difference at the nation’s newspaper.”</p>
<p>Hunke succeeds Craig Moon, who retired on April 17. Hillkirk succeeds Ken Paulson, who left in February.</p>
<p>USA TODAY is the flagship newspaper and Web site of Gannett Co., Inc. (NYSE:GCI) with a daily readership circulation of more than 3.5 million people and monthly unique visitors of more than 11.5 million.</p>
<p>Biographies</p>
<p>David Hunke has been CEO of the Detroit Media Partnership and publisher of the Detroit Free Press since 2005. Prior to that, he was president and publisher of the Rochester Democrat and Chronicle from 1999 to 2005 and vice president of Advertising for the Cincinnati Enquirer from 1992-1999.</p>
<p>He began his journalism career in 1974 in advertising sales at the Kansas City Star. He held various sales positions beginning in 1977 with the Knight-Ridder company, including advertising director of The Miami Herald. He is a graduate of the University of Kansas with a BS in journalism.</p>
<p>John Hillkirk has been an editor and reporter at USA TODAY since the newspaper launched in 1982. He was named executive editor in 2004 after serving nine years as managing editor of the newspaper’s Money section. Prior to joining USA TODAY, he was a business reporter at the Times-Union in Rochester and the Valley Dispatch in Tarentum, PA.</p>
<p>He is the co-author of three books: “Xerox: American Samurai”; “Grots Guts and Genius”; and “A Better Idea: Redefining the Way Americans Work.” He is a graduate of Allegheny College in Meadville, PA.</p>
<p>About Gannett</p>
<p>Gannett Co., Inc. (NYSE:GCI) is an international news and information company operating on multiple platforms including the Internet, mobile, newspapers, magazines and TV stations. Gannett is an Internet leader with hundreds of newspaper and TV Web sites; CareerBuilder.com, the nation’s top employment site; USATODAY.com; and more than 80 local MomsLikeMe.com sites. Gannett publishes 85 daily U.S. newspapers, including USA TODAY, the nation’s largest-selling daily newspaper, and more than 850 magazines and other non-dailies including USA WEEKEND. Gannett also operates 23 television stations in 19 U.S. markets. Gannett subsidiary Newsquest is the United Kingdom’s second largest regional newspaper company with 17 daily paid-for titles, more than 200 weekly newspapers, magazines and trade publications, and a network of Web sites.</p>
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		<title>Ad Ops Daily Bits: April 6 2009</title>
		<link>http://www.adoperationsonline.com/2009/04/06/ad-ops-daily-bits-april-6-2009/</link>
		<comments>http://www.adoperationsonline.com/2009/04/06/ad-ops-daily-bits-april-6-2009/#comments</comments>
		<pubDate>Mon, 06 Apr 2009 22:55:54 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Gannett]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Akamai]]></category>
		<category><![CDATA[cloud applications]]></category>
		<category><![CDATA[craig moon]]></category>
		<category><![CDATA[it capex]]></category>
		<category><![CDATA[opsource]]></category>
		<category><![CDATA[saas isv]]></category>
		<category><![CDATA[USA TODAY]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3626</guid>
		<description><![CDATA[- Akamai and OpSource Collaboration Enables SaaS ISVs to Quickly Deploy, Accelerate, and Scale Global Software Offerings * Managed Services for Application Delivery, Hosting and Management Provide Cost-Effective Option as IT Capex Budgets Squeezed * Akamai Experiences an almost Twenty-Fold Growth is SaaS-Related Traffic on its Global Platform over Last Three Years Akamai Technologies, Inc. [...]]]></description>
			<content:encoded><![CDATA[<p>- <strong>Akamai and OpSource Collaboration Enables SaaS ISVs to Quickly Deploy, Accelerate, and Scale Global Software Offerings</strong></p>
<p>* Managed Services for Application Delivery, Hosting and Management Provide Cost-Effective Option as IT Capex Budgets Squeezed<br />
* Akamai Experiences an almost Twenty-Fold Growth is SaaS-Related Traffic on its Global Platform over Last Three Years</p>
<p>Akamai Technologies, Inc. (NASDAQ: AKAM) and OpSource™ announced that Akamai’s recent strategic agreement with OpSource to provide Software-as-a-Service (SaaS) Independent Software Vendors (ISVs) with complementary solutions is helping their joint customers significantly improve the time-to-value of cloud-based applications, while remaining cost effective for IT departments looking to avoid traditional data center capital costs.<br />
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<p>-  <strong>Gannett announces retirement of Craig Moon, president and publisher of USA TODAY</strong><br />
Craig Moon, president and publisher of USA TODAY, today said he plans to retire on April 17 after more than 23 years at Gannett. Moon also supervises USA WEEKEND, the Detroit Media Partnership, Gannett Offset and the Military Times operation.</p>
<p>“Craig has been a steady hand, a defender of strong journalism and a true champion of the USA TODAY brand in his six years as president and publisher of our flagship newspaper,” said Craig Dubow, chairman, president and chief executive officer of Gannett Co., Inc. (NYSE: GCI). “He has combined his love of the newspaper business with a grasp of the digital future in ways that benefited not only USA TODAY but also the entire company. We will miss his counsel and his expertise.”</p>
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		<title>Online Publishers Association Members Announce New Display Advertising Units</title>
		<link>http://www.adoperationsonline.com/2009/03/26/online-publishers-association-members-announce-new-display-advertising-units/</link>
		<comments>http://www.adoperationsonline.com/2009/03/26/online-publishers-association-members-announce-new-display-advertising-units/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 10:32:16 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Operations]]></category>
		<category><![CDATA[Ad Products]]></category>
		<category><![CDATA[Ads by Creative]]></category>
		<category><![CDATA[Advertising Regulations]]></category>
		<category><![CDATA[Display Ads]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Online Publishers Association]]></category>
		<category><![CDATA[ad sizes]]></category>
		<category><![CDATA[ad units]]></category>
		<category><![CDATA[babycenter]]></category>
		<category><![CDATA[bizjournals]]></category>
		<category><![CDATA[bloomberg]]></category>
		<category><![CDATA[businessweek]]></category>
		<category><![CDATA[CBS Interactive;]]></category>
		<category><![CDATA[CNN]]></category>
		<category><![CDATA[Condé Nast Digital;]]></category>
		<category><![CDATA[creative advertising;]]></category>
		<category><![CDATA[Discovery Communications]]></category>
		<category><![CDATA[display advertising]]></category>
		<category><![CDATA[ESPN]]></category>
		<category><![CDATA[fixed panel ad]]></category>
		<category><![CDATA[Forbes.com]]></category>
		<category><![CDATA[foxnews digital]]></category>
		<category><![CDATA[IDG]]></category>
		<category><![CDATA[ivillage network]]></category>
		<category><![CDATA[martha stewart living omnimedia]]></category>
		<category><![CDATA[meredith interactive]]></category>
		<category><![CDATA[MTV Networks]]></category>
		<category><![CDATA[NBC Universal]]></category>
		<category><![CDATA[new york media]]></category>
		<category><![CDATA[OPA;]]></category>
		<category><![CDATA[pushdown ad]]></category>
		<category><![CDATA[Reed Business Information]]></category>
		<category><![CDATA[Reuters]]></category>
		<category><![CDATA[The New York Times]]></category>
		<category><![CDATA[The Wall Street Journal Digital Network;]]></category>
		<category><![CDATA[Time Inc.]]></category>
		<category><![CDATA[USA TODAY]]></category>
		<category><![CDATA[weather.com]]></category>
		<category><![CDATA[xxl box ad]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3448</guid>
		<description><![CDATA[Inspiring a Renaissance of Creative Advertising on the Web NEW YORK, NY &#8211; The Online Publishers Association (OPA) announced a new initiative designed to help stimulate a renaissance of creative advertising on the Internet that meets the needs of marketers by better integrating their messages into the fabric of the Web. As part of the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-full wp-image-2237" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2009/01/opalogo.jpg" alt="Ad Operations Online" width="70" height="70" /></a>Inspiring a Renaissance of Creative Advertising on the Web</p>
<p>NEW YORK, NY &#8211; The Online Publishers Association (OPA) announced a new initiative designed to help stimulate a renaissance of creative advertising on the Internet that meets the needs of marketers by better integrating their messages into the fabric of the Web. As part of the announcement, a broad group of its members will implement new interactive, display advertising units across their sites. Starting in July, these new units will be available only through the publishers&#8217; direct sales teams.</p>
<p>“Members of the OPA are offering a set of new principles and unique display advertising units to continue to foster innovation and leverage an environment that research has proven delivers better results for advertisers,” said Pam Horan, president of OPA. “Agencies are looking for new ways to integrate their clients’ brand experiences with more interactivity on the page, and these new units provide a way for them to accomplish this while capitalizing on the halo effect of the high-quality media brands.”</p>
<p>These new advertising units reflect the publishers’ desire to achieve four key objectives that will guide the evolution of online display advertising into its next phase:<br />
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<p>Inspire creativity and high-quality advertising: Develop display units that will inspire a creative renaissance in high-quality advertising by providing a larger canvas for creativity, content and functionality.<br />
Provide a greater share of voice for the advertiser: Increase the relative proportion of advertising space (in a single unit) to editorial content and, where possible, run fewer but more captivating ads on the page.<br />
Introduce a measurement to capture impact: Develop a metric that emphasizes the impact creative advertising can have on Web viewers while preserving the Internet’s well-established ability to engender response.<br />
Enhance interactivity to build user engagement with brands: Offer a broad range of interactivity built into units such as video players, lead capture and advertiser content that will be sharable and have permalinks to spotlight and encourage the best in creativity, while weaving the advertisements deeper into the social fabric of the Web.<br />
The initial participating OPA members are: BabyCenter, Bizjournals, Bloomberg, BusinessWeek, CBS Interactive, CNN, Condé Nast Digital, Discovery Communications, ESPN, Forbes.com, FOXNews Digital, IDG, iVillage Network, Martha Stewart Living Omnimedia, Meredith Interactive, msnbc.com, MTV Networks, NBC Universal, New York Media, The New York Times, Reed Business Information, Reuters, Time Inc., USA Today, The Wall Street Journal Digital Network and Weather.com, with more OPA members to be announced. In January, these publishers had a combined, unduplicated reach of 108.3 million visitors, or 66 percent of the total U.S. Internet audience. This group of sites also represents 8.17 billion total minutes of time spent during the month (according to Nielsen Online).</p>
<p>“As consumers and advertisers increasingly turn to digital media, we must create formats and programs that support and sustain the differentiating aspects of our businesses,” said Martin A. Nisenholtz, founding chairman of the OPA, and senior vice president, digital operations, The New York Times Company. “Agencies must be given the tools to build brands on the Web and publishers must provide the formats for their advertisers to thrive, while balancing the needs of their users.”</p>
<p>The proposed new advertising units are:</p>
<p><strong>The Fixed Panel</strong> (recommended dimension is 336 wide x 860 tall), which looks naturally embedded into the page layout and scrolls to the top and bottom of the page as a user scrolls.<br />
<strong>The XXL Box</strong> (recommended dimension is 468 wide x 648 tall), which has page-turn functionality with video capability.<br />
<strong>The Pushdown</strong> (recommended dimension is 970 wide x 418 tall), which opens to display the advertisement and then rolls up to the top of the page.<br />
The publishers have committed to offer at least one of the three advertising units by July 1, 2009. Advertisers interested should contact their publishers.</p>
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		<title>ExactTarget Honored with Upshot50 Marketing Technology Leaders Award</title>
		<link>http://www.adoperationsonline.com/2009/03/06/exacttarget-honored-with-upshot50-marketing-technology-leaders-award/</link>
		<comments>http://www.adoperationsonline.com/2009/03/06/exacttarget-honored-with-upshot50-marketing-technology-leaders-award/#comments</comments>
		<pubDate>Fri, 06 Mar 2009 15:00:29 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=3102</guid>
		<description><![CDATA[Award recognizes ExactTarget’s latest contributions to the one-to-one marketing field, including ExactTarget SMS, Live Offers and Live Ads INDIANAPOLIS &#8211; ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces it has been named a recipient of the 2009 Upshot50 Marketing Technology Leaders Award. The Upshot50 Awards recognize marketing technology providers offering the [...]]]></description>
			<content:encoded><![CDATA[<p>Award recognizes ExactTarget’s latest contributions to the one-to-one marketing field, including ExactTarget SMS, Live Offers and Live Ads</p>
<p>INDIANAPOLIS &#8211; ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces it has been named a recipient of the 2009 Upshot50 Marketing Technology Leaders Award.</p>
<p>The Upshot50 Awards recognize marketing technology providers offering the most innovative, powerful and useful marketing tools and techniques. Compiled by Upshot Institute, a marketing analysis, education and consulting firm, the list was determined by nominations from marketing professionals and ultimately selected based on votes from the marketing community.<br />
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<p>This accolade comes after ExactTarget introduced a number of innovative one-to-one marketing solutions in the past six months, including:</p>
<p>* ExactTarget SMS text message marketing software<br />
* Live Offers email coupon technology that renders discounts at point of open instead point of send<br />
* Live Ads, a Google Ad Manager integration that gives marketers the ability to target ads to audiences based on known subscriber data</p>
<p>“We design all of our product offerings with the needs of one-to-one marketing professionals in mind, so we are delighted the marketing community recognizes our contributions to the industry,” said Tim Kopp, chief marketing officer, ExactTarget. “It’s an honor to be recognized in the Upshot50 Marketing Technology Leaders Award list, and we look forward to continuing to support this industry with results-driven product offerings and education through our webinars, whitepapers and annual Connections User Conference, which takes place in September.”</p>
<p>For more information on ExactTarget, please visit www.exacttarget.com.</p>
<p>About ExactTarget:</p>
<p>ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power &amp; Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia &amp; Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET.</p>
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		<title>ExactTarget Launches Test&amp;Target Email Integration at Omniture Summit 2009</title>
		<link>http://www.adoperationsonline.com/2009/02/25/exacttarget-launches-testtarget-email-integration-at-omniture-summit-2009/</link>
		<comments>http://www.adoperationsonline.com/2009/02/25/exacttarget-launches-testtarget-email-integration-at-omniture-summit-2009/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 15:45:50 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=2897</guid>
		<description><![CDATA[SALT LAKE CITY &#8211; ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces today the expansion of its Omniture integration capabilities with the launch of Live Content for Omniture, an email integration for Omniture Test&#38;Target through Omniture Genesis. Live Content for Omniture enables marketers to increase conversions by rendering popular optimized web [...]]]></description>
			<content:encoded><![CDATA[<p>SALT LAKE CITY &#8211; ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces today the expansion of its Omniture integration capabilities with the launch of <strong>Live Content for Omniture</strong>, an email integration for <strong>Omniture Test&amp;Target</strong> through <strong>Omniture Genesis</strong>. Live Content for Omniture enables marketers to increase conversions by rendering popular optimized web content in emails at the time emails are opened, instead of when they are sent.</p>
<p>Live Content, a real-time content delivery capability from ExactTarget, is already being used in the company’s Live Offers and Live Ads email offerings and will now connect to Omniture’s offerings through Omniture Genesis, a marketing platform that integrates complementary third-party marketing applications with Omniture products, giving customers a single view into their marketing data. Omniture Test&amp;Target allows marketers to test and change content to determine which campaigns or offers perform better with online visitors. Marketers often include web content within their email campaigns, and Test&amp;Target’s ability to allow web content optimization to continuously occur means emails leveraging that content will always be relevant for the subscriber. Live Content for Omniture combines analytical and behavioral information with a dynamic email marketing solution that puts the marketer in complete control – even after emails have been sent.<br />
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<p>The new product offering will be demonstrated during ExactTarget’s partner keynote address on Thursday, February 19 at 10:15 a.m. local time. “The Intersection of Optimization and Action” will be presented by chief operating officer Scott McCorkle.</p>
<p>“Marketers are being asked to do more with less these days, so the ability to use email marketing and optimization tools together to display more relevant content after an email is sent allows both tools to work harder and smarter for them,” said McCorkle. “We are excited to partner with Omniture once again to develop an email integration product to deliver better content and results.”</p>
<p>Designed for use to revitalize stagnant content within ongoing triggered emails, or to test offers in one-time email campaigns or landing pages, Live Content for Omniture provides timeliness, flexibility and relevance in all one-to-one marketing campaigns.</p>
<p>“A platinum sponsor of Omniture Summit 2009, ExactTarget’s new integrated product offering is another example of their commitment to innovation with solutions that address real-world problems for online marketers,” said John Mellor, executive vice president of business development and corporate strategy for Omniture. “We believe the combination of real-time optimization, Web analytics and dynamic email content adds a tremendous amount of insight and relevancy to email campaigns, giving marketers a better chance at increasing their conversion rates through this powerful integration.”</p>
<p>For more information or to purchase ExactTarget’s Live Content for Omniture solution, visit ExactTarget’s team at Omniture Summit 2009, booth #103 or click here.</p>
<p>About Omniture Genesis™</p>
<p>Omniture Genesis integrates complementary third-party online marketing technologies with Omniture products. Omniture Genesis gives online marketers the ability to view and optimize campaign and conversion performance across multiple applications. Enabled by the online marketing industry’s largest ecosystem of application providers, Omniture Genesis automates information sharing to support online marketing best practices for cross-channel reporting, dynamic visitor segmentation, and performance optimization.</p>
<p>About Omniture</p>
<p>Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s more than 5,100 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com</p>
<p>Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and the Omniture logo are registered trademarks of Omniture, Inc., and Omniture owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.</p>
<p>About ExactTarget:</p>
<p>ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power &amp; Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia &amp; Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit www.exacttarget.com. or call 1-866-EMAILET.</p>
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		<title>ExactTarget Launches Reseller Partner Program</title>
		<link>http://www.adoperationsonline.com/2009/02/18/exacttarget-launches-reseller-partner-program/</link>
		<comments>http://www.adoperationsonline.com/2009/02/18/exacttarget-launches-reseller-partner-program/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 10:35:41 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=2770</guid>
		<description><![CDATA[Over 500 Reseller Partners Representing More Than 2,000 Organizations Participating in New Program INDIANAPOLIS &#8211; ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces the launch of the Reseller Partner program. Created to reward and support the over 500 partners that rely on the ExactTarget platform to serve more than 2,000 organizations’ [...]]]></description>
			<content:encoded><![CDATA[<p>Over 500 Reseller Partners Representing More Than 2,000 Organizations Participating in New Program</p>
<p>INDIANAPOLIS &#8211; ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces the launch of the Reseller Partner program. Created to reward and support the over 500 partners that rely on the ExactTarget platform to serve more than 2,000 organizations’ digital marketing needs, ExactTarget is committed to recognizing and promoting its Reseller Partners through this new program.</p>
<p>“We designed our Reseller Partner program on the premise of ‘shared success’ and with the goal of ensuring their clients’ one-to-one marketing success,” said Jim Kreller, ExactTarget’s vice president, channel sales. “We are delighted to reward our loyal Reseller Partners that have invested the time and resources to certify themselves to properly sell, service and provide level-one support for the ExactTarget platform.”<br />
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<p>ExactTarget Reseller Partners are categorized into four tiers: Bronze, Silver, Gold and Platinum, with Platinum being the highest tier level. Four partners, Customer Portfolios, Digital Evolution Group, Keymail Marketing and mPath Global, have achieved Platinum Tier status. Partners qualifying for Gold Tier status include Aspen Marketing Services, Conrad Hall &amp; Associates, ClickMail Marketing, CoreRelations Nordic AB, Dovetail Business Solutions, FanMail Marketing, HyperDrive Interactive, Metrics Marketing Group, Mighty Interactive and SpinSix Strategic Marketing Design. Tier status is determined by several factors, including earned certifications, number of active client licenses, sales and growth.</p>
<p>Reseller Partners are eligible for certain rewards based on the tier status achieved. Benefits may include:</p>
<p>* Listing with website link on the ExactTarget Reseller Partner page<br />
* Business plans with potential sales leads<br />
* Discounts on functionality and features to improve clients’ marketing results<br />
* Participation in annual invitation-only product roadmap event<br />
* Press releases<br />
* Speaking engagements<br />
* Price discount on registration for annual Connections User Conference</p>
<p>For more information on joining the Reseller Partner program, please visit http://reseller.exacttarget.com.</p>
<p>About ExactTarget:</p>
<p>ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power &amp; Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia &amp; Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET.</p>
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		<title>Gannett Co., Inc. Reports Preliminary Fourth Quarter and Full-Year Results</title>
		<link>http://www.adoperationsonline.com/2009/02/03/gannett-co-inc-reports-preliminary-fourth-quarter-and-full-year-results/</link>
		<comments>http://www.adoperationsonline.com/2009/02/03/gannett-co-inc-reports-preliminary-fourth-quarter-and-full-year-results/#comments</comments>
		<pubDate>Tue, 03 Feb 2009 10:00:29 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=2612</guid>
		<description><![CDATA[MCLEAN, Va. &#8211; Gannett Co., Inc. (NYSE: GCI) reported today that preliminary 2008 fourth quarter earnings per diluted share from continuing operations were $0.69 compared with $1.06 per share in the fourth quarter of 2007. The preliminary results for the quarter include $56 million in pre-tax severance expenses ($36.1 million after tax or $0.16 per [...]]]></description>
			<content:encoded><![CDATA[<p>MCLEAN, Va. &#8211; Gannett Co., Inc. (NYSE: GCI) reported today that preliminary 2008 fourth quarter earnings per diluted share from continuing operations were $0.69 compared with $1.06 per share in the fourth quarter of 2007.</p>
<p>The preliminary results for the quarter include $56 million in pre-tax severance expenses ($36.1 million after tax or $0.16 per share) related to restructuring and efficiency efforts in the U.S. and the UK. Absent severance expenses in the quarter, the company’s preliminary earnings would have been $0.85 per share. Pre-tax severance expenses and facility consolidation costs totaled approximately $38 million in the fourth quarter of 2007 ($24.4 million after-tax or $0.11 per share).</p>
<p>The preliminary results, however, do not include non-cash charges expected to be recorded in the quarter, which have not yet been finalized, for the impairment of goodwill, other intangible assets and certain other assets. The non-cash charges are expected to total in the range of $5.1 billion to $5.9 billion on a pre-tax basis and $4.5 billion to $5.2 billion on an after-tax basis. In the fourth quarter a year ago, the company recognized a pre-tax, non-cash impairment charge of $72.0 million ($50.8 million after-tax or $0.22 per share).<br />
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<p>Commenting on the fourth quarter results, Craig Dubow, chairman, president and chief executive officer, said: “Our results for the quarter reflect the unprecedented turmoil in the economies of both the U.S. and the UK and in the financial markets. Our anticipated non-cash impairment charges stem from recessions in the U.S. and UK and the resultant impact on business conditions and the broad-based downward pressure on equity share values. The impairment charges, while significant, will not impact operating cash flow, our ability to pay down debt or the way we will operate the company going forward. Despite economic conditions, we pressed forward to transform Gannett and position it for the future and more favorable business conditions. To that end, some tough decisions were made during the quarter regarding the size and structure of our operations, and these actions resulted in significant severance expenses.</p>
<p>“The ongoing weakness in advertising demand had a significant impact on our results in both publishing and broadcasting this quarter. However, we benefited from substantially higher politically related advertising revenue in broadcasting as well as solid results in the digital segment. Lower interest expense and taxes also had a positive impact in the quarter while higher newsprint expense moderated results,” Dubow said.</p>
<p>In accordance with the Statement of Financial Accounting Standards No. 142, the company’s annual impairment test of goodwill and other intangible assets is being completed as of December 28, 2008. Due to the challenges facing the company’s publishing businesses, including recessions in both the U.S. and the UK and their impact on advertising demand, and the decline generally in equity values and specifically its stock price, the company expects to incur non-cash impairment charges in the quarter to reduce the book value of newspaper publishing goodwill, other intangible assets including mastheads, certain property, plant and equipment, newspaper publishing partnership investments and certain other assets. The final amount of the charges will be included in earnings and disclosed in our Form 10-K, which will be filed with the Securities and Exchange Commission on or before February 26, 2009.</p>
<p>Total reported operating revenues for the company were $1.7 billion in the fourth quarter compared to $1.9 billion in the fourth quarter of 2007. A significant pullback in advertising demand as the quarter progressed across our publishing and broadcast businesses, driven by the recessionary economic environment, was offset in part by strong political advertising in the broadcasting segment. Digital segment revenues were higher for the quarter reflecting the consolidation of CareerBuilder and ShopLocal for the full quarter in 2008.</p>
<p>Reported operating expenses totaled $1.5 billion and were down slightly compared to the fourth quarter of 2007, reflecting continued cost containment efforts in publishing and broadcasting offset by higher severance expenses as well as incremental costs from the consolidation of CareerBuilder and ShopLocal. Excluding severance costs in both years and the impairment charge in the fourth quarter of 2007, pro forma operating expenses declined 6.3 percent for the quarter. Corporate expenses excluding severance were 7.6 percent lower than the year ago quarter.</p>
<p>Reported operating cash flow (defined as operating income plus depreciation and amortization) was $327.6 million. Preliminary net income in the quarter was $158.0 million, before anticipated non-cash impairment charges.</p>
<p>Average diluted shares outstanding in the fourth quarter totaled 229,336,000 compared with 231,877,000 in 2007’s fourth quarter.</p>
<p>For the full year, total operating revenues were $6.8 billion, a decline of 9.0 percent compared to 2007. Advertising revenue related to politics and the Olympics that totaled $94 million and $24 million, respectively, and incremental digital segment revenue from the consolidation of CareerBuilder and ShopLocal was more than offset by softer advertising demand overall due to economic and business conditions that deteriorated during the year. Pro forma operating expenses, excluding severance and impairment charges declined 5.7 percent. Operating cash flow was $1.5 billion. Preliminary results for the full year of 2008 (including impairment charges in the second quarter of $11.08 per share) reflect a loss of $7.81 per share. Excluding impairment charges and restructuring expense, preliminary earnings per share were $3.61.</p>
<p><strong>PUBLISHING</strong></p>
<p>Publishing segment operating revenues were $1.4 billion for the quarter compared to $1.7 billion in the fourth quarter of 2007, an 18.6 percent decline. Advertising revenues were $963.4 million compared to $1.2 billion in the fourth quarter of 2007. This advertising revenue decline of 22.7 percent for the publishing segment was driven by a 17.7 percent decline in the U.S. and a 29.3 percent decline in pounds at Newsquest, our operations in the UK. Retail advertising revenues were 13.9 percent lower, national revenues declined 18.2 percent and classified revenues were down 36.7 percent. For comparison purposes, the exchange rate of the British pound declined over 22 percent year-over-year. If the exchange rate had remained constant, total advertising revenues would have been 19.3 percent lower including declines of 11.9 percent in retail, 16.8 percent in national and 31.8 percent in classified.</p>
<p>Lower classified revenues were driven by declines of 45.7 percent in real estate, 47.5 percent in employment and 30.4 percent in automotive. For U.S. Community Publishing, classified revenues were down 30.7 percent comprised of declines of 32.9 percent in real estate, 46.5 percent in employment and 25.7 percent in automotive. In the UK, classified revenues were 35.3 percent lower, in pounds, reflecting declines of 57.7 percent in real estate, 35.2 percent in employment and 31.2 percent in automotive.</p>
<p>At USA TODAY, advertising revenues were 18.5 percent lower in the fourth quarter compared to the fourth quarter in 2007. Paid advertising pages totaled 788 compared with 1,045 in the same quarter of 2007. The telecommunications, financial and advocacy revenue categories grew compared to the fourth quarter last year but these gains were more than offset by losses in the entertainment, automotive, retail and travel categories.</p>
<p>Total publishing operating expenses were $1.2 billion, a 10.9 percent decline from the same quarter a year ago reflecting cost control efforts, offset, in part, by severance expenses. Publishing expenses, excluding severance expenses and the impairment charge in the year ago quarter, were 6.8 percent lower. Newsprint expenses were 2.0 percent higher for the quarter reflecting a 26.2 percent increase in usage prices which more than offset a 19.2 percent decline in consumption. Operating cash flow in the fourth quarter for the total publishing segment, which includes USA TODAY and Newsquest, was $209.9 million.</p>
<p><strong>BROADCASTING</strong></p>
<p>Broadcasting revenues (which include Captivate) were $212.8 million in the quarter, about even with $212.0 million in the fourth quarter of 2007. Politically related advertising demand of $58.1 million was offset by softness in other categories, primarily automotive and retail.</p>
<p>Operating expenses in the broadcasting segment totaled $120.6 million, relatively unchanged from the fourth quarter a year ago reflecting significant cost control efforts and higher severance. Broadcasting expenses excluding severance were down 4.0 percent. Operating cash flow was $100.7 million in the fourth quarter. Television revenues were 1.7 percent higher and totaled $205.6 million. Based on where we are today, we would expect television revenues to be down in the mid-teens for the first quarter of 2009 compared to the first quarter of 2008.</p>
<p><strong>DIGITAL</strong></p>
<p>The digital segment for the quarter includes results for CareerBuilder, PointRoll, ShopLocal, Planet Discover, Schedule Star and Ripple6 (from the date of its acquisition in November, 2008). Results for CareerBuilder and ShopLocal were initially consolidated in the third quarter of 2008 when the company acquired controlling interest. Results for PointRoll, Planet Discover and Schedule Star, which had been reflected previously in the publishing segment, have been reclassified to the digital segment.</p>
<p>Digital operating revenues totaled $169.9 million in the quarter driven by the consolidation of CareerBuilder, ShopLocal and Ripple6. Operating expenses were $145.8 million. Operating cash flow was $34.2 million reflecting positive results for CareerBuilder, PointRoll and ShopLocal partially offset by investment in other digital properties. On a pro forma basis, operating revenues were 1.4 percent higher while operating expenses excluding severance were 6.3 percent lower. Operating cash flow on a pro forma basis increased 63.5 percent.</p>
<p><strong>NON-OPERATING ITEMS</strong></p>
<p>The company’s equity earnings include its share of operating earnings or losses from unconsolidated investees including the California Newspapers Partnership, Texas-New Mexico Newspapers Partnership, Tucson newspaper partnership and other online/new technology businesses. These amounts included the company’s equity share of results for CareerBuilder and ShopLocal for periods prior to September 3, 2008 and June 30, 2008, respectively, when the company acquired controlling interest.</p>
<p>Preliminary equity income from unconsolidated investees (excluding anticipated non-cash impairment charges) for the fourth quarter of 2008 was $3.6 million compared to $9.4 million for the fourth quarter of 2007. The decline primarily reflects: lower results from our newspaper publishing partnerships; the absence in the 2008 quarter of CareerBuilder earnings which are now consolidated; and increased investments in new businesses including Metromix, Mogulus and Cozi.</p>
<p>Other non-operating items reflect a loss of $7.7 million in 2008 compared with income of $2.7 million in 2007. The decline in non-operating items primarily reflects inclusion of minority interest charges for CareerBuilder for the full quarter, foreign currency translation losses and lower investment income, partially offset by a gain on the redemption of a portion of the company’s notes due in May, 2009, and other asset sale gains.</p>
<p>Interest expense for the fourth quarter was $51.5 million, 10.3 percent lower compared to $57.5 million for the fourth quarter in 2007. The decline was due to lower interest rates and average debt balances.</p>
<p>The company’s effective tax rate on its preliminary earnings for the fourth quarter of 2008 was 22.6 percent compared with 33.1 percent for the fourth quarter of 2007. The 2008 rate benefited from several favorable state tax settlements, the release of certain state tax reserves upon the expiration of statutes of limitation, and from a lower UK statutory tax rate.</p>
<p>In January, the company announced it was offering to sell certain assets of the Tucson (AZ) Citizen. If, however, a sale is not completed by March 21, 2009, the newspaper will be closed. It is one of the two newspapers produced by TNI Partners as part of a joint operating arrangement (JOA) under the Newspaper Preservation Act. The Arizona Daily Star, which is owned by a subsidiary of Lee Enterprises Incorporated, is the second newspaper in the JOA. TNI Partners provides the production, distribution, sales and other non-editorial business functions for both the Citizen and The Star.</p>
<p>At the end of the quarter, Gannett had more than 100 domestic publishing Web sites, including USATODAY.com, one of the most popular newspaper sites on the Web. The company also had Web sites in all of its 19 television markets. In December, Gannett’s consolidated domestic Internet audience share was 24.4 million unique visitors reaching 14.7 percent of the Internet audience according to Nielsen//NetRatings. Newsquest is also an Internet leader in the UK where its network of Web sites attracted more than 68 million monthly page impressions from approximately 5.5 million unique users. CareerBuilder’s unique visitors in December totaled 17.9 million, an increase of 24 percent compared to last year.</p>
<p>All references in this release to “comparable” revenue results and “operating cash flow” are to non-GAAP financial measures. Management believes that this use allows management and investors to analyze and compare the Company’s results in a more meaningful and consistent manner. A reconciliation of the non-GAAP operating cash flow amounts to the Company’s consolidated statements of income is attached.</p>
<p>As previously announced, the company will hold an earnings conference call at 10:00 a.m. ET today. The call can be accessed via a live Webcast through the Investor Relations section of the company’s Web site, www.gannett.com, or listen-only conference lines. U.S. callers should dial 1-888-599-8693 and international callers should dial 913-312-0717 at least 10 minutes prior to the scheduled start of the call. The confirmation code for the conference call is 8694836. To access the replay, dial 1-888-203-1112 in the U.S. International callers should use the number 719-457-0820. The confirmation code for the replay is 8694836. Materials related to the call will be available through the Investor Relations section of the company’s Web site Friday morning.</p>
<p>Gannett Co., Inc. is a leading international news and information company that publishes 85 daily newspapers in the USA, including USA TODAY, the nation’s largest-selling daily newspaper. The company also owns nearly 900 non-daily publications in the USA and USA WEEKEND, a weekly newspaper magazine. Gannett subsidiary Newsquest is the United Kingdom’s second largest regional newspaper company. Newsquest publishes 17 daily paid-for titles, more than 200 weekly newspapers, magazines and trade publications, and a network of award-winning Web sites. Gannett also operates 23 television stations in the United States and is an Internet leader with sites sponsored by its TV stations and newspapers including USATODAY.com, one of the most popular news sites on the Web.</p>
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		<title>Kaplan University Ad Campaign Challenges Rules of U.S. Higher Education</title>
		<link>http://www.adoperationsonline.com/2009/01/12/kaplan-university-ad-campaign-challenges-rules-of-us-higher-education/</link>
		<comments>http://www.adoperationsonline.com/2009/01/12/kaplan-university-ad-campaign-challenges-rules-of-us-higher-education/#comments</comments>
		<pubDate>Mon, 12 Jan 2009 09:00:20 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Strategy]]></category>
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		<category><![CDATA[Kaplan Inc.;]]></category>
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		<description><![CDATA[Campaign Highlights Traditional Higher Education Gaps in Serving Today’s Students DAVENPORT, Iowa &#8211; Kaplan University launched the “Talent Campaign,” a new ad campaign designed to drive awareness that many of today’s college students, especially adult learners, are not well served by traditional classrooms. A leader in higher education, Kaplan University is devoted to helping students [...]]]></description>
			<content:encoded><![CDATA[<p>Campaign Highlights Traditional Higher Education Gaps in Serving Today’s Students</p>
<p>DAVENPORT, Iowa &#8211; <strong>Kaplan University</strong> launched the “Talent Campaign,” a new ad campaign designed to drive awareness that many of today’s college students, especially adult learners, are not well served by traditional classrooms. A leader in higher education, Kaplan University is devoted to helping students unlock their talent by providing a practical, student-centered education that prepares them for careers in some of the fastest-growing industries. The campaign vividly communicates new approaches to education that leverage technology and offer students flexibility in order to make higher education accessible and relevant to a broader group.<br />
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<p>“The new campaign makes a statement that the U.S. traditional higher education system doesn’t always meet the needs of today’s adult learners, mainly working adults struggling to balance jobs, families and education,” said Andrew S. Rosen, Chairman and CEO of Kaplan, Inc. “At Kaplan University, we are rewriting the rules of higher education by offering students the opportunity to customize their education to meet their needs, and by providing resources and support to help them succeed.”</p>
<p>This campaign comes on the heels of an August 2008 <strong>National Center for Higher Education Management Systems</strong> study that found that the U.S. will need to produce 63.1 million degrees to match leading nations in the percentage of adults with college degrees by 2025. At the current pace, the U.S. will fall short of that threshold by 16 million degrees.</p>
<p>Kaplan University’s Talent Campaign debuted today, January 6, and features national broadcast, print and Internet ads. Produced in high-definition, the national television campaign airs tonight on CBS Television during the 8:00 p.m. Eastern time slot and will roll out over the next month on other broadcast and cable networks. The campaign will hit newsstands with full-page spreads appearing in USA Today, The New York Times and The Washington Post, which will invite students, educators, administrators and anyone interested in higher education to join an online conversation about this issue.</p>
<p>Kaplan University’s debut ad is a 60-second commercial depicting a professor standing before a lecture hall of students. In the spot, the professor apologizes to his class, acknowledging that the higher education experience does not have to be limited to classrooms. He points out that it can be delivered in alternative ways to serve students unable to access traditional colleges and universities. Many of today’s college students need coursework and related university services tailored to their needs as employees or parents. The ad also includes Kaplan University’s new tagline – A Different School of Thought™ – and describes how the University is redefining higher education.</p>
<p>A second commercial features hundreds of iconic school desks in unexpected locations, providing a visual metaphor for the evolution now taking place in education that no longer requires students to sit in a physical classroom, but allows them to learn virtually anywhere at any time.</p>
<p>The Kaplan University print and online ads feature a variety of individuals, including stay-at-home moms, professionals and lifelong learners, presenting a more inclusive portrait of today’s college student. The ads illustrate the ever-growing necessity for more flexible, student-centered learning environments.</p>
<p>Kaplan University retained Ogilvy &amp; Mather, a multidisciplinary agency, to develop this break-through campaign.</p>
<p>About Kaplan University</p>
<p>Kaplan University offers a different school of thought for higher education. It strives to help adult students unlock their untapped talent by providing a practical student-centered education that prepares them for careers in some of the fastest-growing industries. Based in Davenport, Iowa, the University is regionally accredited by The Higher Learning Commission (HLC) and is a member of the North Central Association of Colleges and Schools (NCA). Kaplan University offers more than 100 academic programs and currently serves more than 48,000 online students. It also serves thousands of on-ground students through eight campuses in Iowa and Nebraska. To learn more about the Talent Campaign and Kaplan University, visit www.Kaplan.edu/talent.</p>
<p>About Kaplan Higher Education</p>
<p>Kaplan University is part of Kaplan Higher Education, which serves more than 100,000 students through 70 campus-based schools across the United States and abroad. It also has online programs through Kaplan Virtual Education and Concord Law School of Kaplan University. Kaplan Higher Education schools offer a spectrum of academic opportunities, from high school diplomas to graduate and professional degrees, including a Juris Doctor degree. Kaplan Higher Education is part of Kaplan, Inc., a subsidiary of The Washington Post Company (NYSE: WPO). For more information, visit www.kaplan.com.</p>
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		<title>ExactTarget&#8217;s 2009 Marketing Almanac Predicts Open, Click-Through and Conversion Rates Will Decline Next Year</title>
		<link>http://www.adoperationsonline.com/2008/12/22/exacttarget-2009-marketing-almanac-predicts-open-click-through-and-conversion-rates-will-decline-next-year/</link>
		<comments>http://www.adoperationsonline.com/2008/12/22/exacttarget-2009-marketing-almanac-predicts-open-click-through-and-conversion-rates-will-decline-next-year/#comments</comments>
		<pubDate>Mon, 22 Dec 2008 12:26:03 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
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		<category><![CDATA[cloud computing;]]></category>
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		<category><![CDATA[ExactTarget Inc.]]></category>
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		<category><![CDATA[Indianapolis Colts]]></category>
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		<category><![CDATA[license additional software;]]></category>
		<category><![CDATA[Morgan Stewart]]></category>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=2151</guid>
		<description><![CDATA[Free Reference Guide Forecasts Email, SMS and Other One-to-One Marketing Trends, Provides Tips to Help Marketers Dominate the Inbox Competition and Succeed in 2009 INDIANAPOLIS &#8211; ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, is releasing The 2009 Marketing Almanac, a free reference guide predicting five trends for email and one-to-one marketing [...]]]></description>
			<content:encoded><![CDATA[<p>Free Reference Guide Forecasts Email, SMS and Other One-to-One Marketing Trends, Provides Tips to Help Marketers Dominate the Inbox Competition and Succeed in 2009</p>
<p>INDIANAPOLIS &#8211; ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, is releasing The 2009 Marketing Almanac, a free reference guide predicting five trends for email and one-to-one marketing in 2009.</p>
<p><strong>The 2009 Marketing Almanac</strong> from ExactTarget discusses the difficult terrain marketers must navigate in 2009 and offers effective email and SMS strategies to deploy with customers. Each trend prediction is accompanied by actionable advice for one-to-one marketers seeking to increase sales and improve customer relationships.</p>
<p>“On average, we expect open rates, click-through rates and conversion rates will decline in 2009 as subscribers’ inboxes are flooded with bad email from marketers trying to stay afloat,” said Morgan Stewart, director of research and strategy for ExactTarget. “Competitors will also put more marketing dollars towards email, so it will be more important than ever to deliver relevant, timely information to customers in a way that honors the individual preferences of each subscriber.”<br />
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<p>The five trends predicted by ExactTarget in The 2009 Marketing Almanac are:</p>
<p>* Increase in inbox competition – 48% of marketers plan to increase their email marketing efforts in 2009, according to MarketingSherpa’s September 2008 Marketing and the Economy Survey.<br />
* A wider variety of messaging mediums will be used by marketers, especially SMS – text messaging increased 160% between June 2007 and June 2008, according to CTIA &#8211; The Wireless Association®.<br />
* More marketers will adopt cloud computing – it lets marketers add capabilities or applications on the fly without having to invest in new infrastructure, train new personnel or license additional software.<br />
* Highly personalized and relevant marketing offers – increased integration of data from CRM, eCommerce, web analytics and financial systems into marketing messages will make this possible.<br />
* Success will be determined by perspiration not desperation – marketers putting in the most sweat equity and least amount of desperation tactics in their programs will be the most successful in 2009.</p>
<p>About ExactTarget:</p>
<p>ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power &amp; Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia &amp; Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET.</p>
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		<title>Gannett’s Presentation at the UBS Global Media and Communications Conference will be Webcast</title>
		<link>http://www.adoperationsonline.com/2008/12/10/gannett-presentation-at-the-ubs-global-media-and-communications-conference-will-be-webcast/</link>
		<comments>http://www.adoperationsonline.com/2008/12/10/gannett-presentation-at-the-ubs-global-media-and-communications-conference-will-be-webcast/#comments</comments>
		<pubDate>Wed, 10 Dec 2008 08:15:18 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Gannett]]></category>
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		<category><![CDATA[Va. - Gannett Co. Inc.]]></category>
		<category><![CDATA[Webcast MCLEAN;]]></category>
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		<category><![CDATA[www.ibb.ubs.com;]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=2036</guid>
		<description><![CDATA[MCLEAN, Va. &#8211; Gannett Co., Inc. (NYSE:GCI) will provide a live Webcast of its presentation by executive management at the UBS Global Media and Communications Conference at 10:00 a.m. (EST) on Wednesday, December 10th. The topics to be discussed will include Gannett’s strategic efforts, particularly its digital segment and content initiatives, and the company’s outlook [...]]]></description>
			<content:encoded><![CDATA[<p>MCLEAN, Va. &#8211; Gannett Co., Inc. (NYSE:GCI) will provide a live Webcast of its presentation by executive management at the UBS Global Media and Communications Conference at 10:00 a.m. (EST) on Wednesday, December 10th.</p>
<p>The topics to be discussed will include Gannett’s strategic efforts, particularly its digital segment and content initiatives, and the company’s outlook for 2009.</p>
<p>To listen to the live Webcast, go to <a rel="nofollow" href="http://www.gannett.com" target="_blank">www.gannett.com</a> or <a rel="nofollow" href="http://www.ibb.ubs.com" target="_blank">www.ibb.ubs.com</a>. On www.gannett.com, a link to the Webcast will be under “Company Highlights.” Find Gannett’s Webcast on www.ibb.ubs.com by first clicking on the “Conferences” icon; then click on the “Webcast” icon next to the 36th Annual Global Media and Communication conference heading. Please allow at least 10 minutes to access the links before the presentations begin.<br />
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<p>Gannett will issue a press release covering remarks made at the conference.</p>
<p>Gannett Co., Inc. is a leading international news and information company that publishes 85 daily newspapers in the USA, including USA TODAY, the nation’s largest-selling daily newspaper. The company also owns nearly 900 non-daily publications in the USA and USA WEEKEND, a weekly newspaper magazine. Gannett subsidiary Newsquest is the United Kingdom’s second largest regional newspaper company. Newsquest publishes nearly 300 titles, including 17 daily newspapers, and a network of prize-winning Web sites. Gannett also operates 23 television stations in the United States and is an Internet leader with sites sponsored by its TV stations and newspapers including USATODAY.com, one of the most popular news sites on the Web.</p>
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		<title>Gannett acquires social media provider Ripple6</title>
		<link>http://www.adoperationsonline.com/2008/11/17/gannett-acquires-social-media-provider-ripple6/</link>
		<comments>http://www.adoperationsonline.com/2008/11/17/gannett-acquires-social-media-provider-ripple6/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 09:00:13 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=1859</guid>
		<description><![CDATA[MCLEAN, Va. &#8211; Gannett Co., Inc. (NYSE:GCI) has acquired Ripple6, Inc., a leading provider of social media services. Ripple6 will become a wholly owned subsidiary of Gannett and will continue to offer its best of breed social media technology and analytics not only to Gannett but also to an array of top tier marketers and [...]]]></description>
			<content:encoded><![CDATA[<p>MCLEAN, Va. &#8211; Gannett Co., Inc. (NYSE:GCI) has acquired Ripple6, Inc., a leading provider of social media services. Ripple6 will become a wholly owned subsidiary of Gannett and will continue to offer its best of breed social media technology and analytics not only to Gannett but also to an array of top tier marketers and Web publishers. Terms were not disclosed.</p>
<p>“From the moment we began working with Ripple6, we realized we had found a company that is richly innovative and can change the way social media is offered and monetized online,” said Craig Dubow, chairman, president and CEO of Gannett. “Ripple6 will join our other enterprises in fueling the rapid growth of our digital business, which seeks to apply innovative technology and content solutions to the needs of all our customers. With the Ripple6 platform, we can help users create communities and connect with their friends and family in highly pleasing ways, while providing marketers with innovative advertising opportunities and measurable results.”<br />
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<p>Ripple6 currently powers Gannett’s MomsLikeMe.com sites, which recently rolled out in 80 local markets across the country and have more than one million moms visiting each month. The company also powers social media properties for Procter &amp; Gamble and the soon to be launched MixingBowl.com, Meredith Corporation’s social network around meals and meal planning.</p>
<p>“We’re excited, because we get the best of both worlds here,” said Sang Kim, CEO of Ripple6. “We’ll take advantage of the synergy and resources of our new parent, yet we’ll maintain the independence that helps generate innovative solutions for marketers and publishers.”</p>
<p>Using the Ripple6 platform, publishers can offer their users advanced social networking capabilities, while generating incremental revenue through Ripple6’s proprietary social marketing innovations. Ripple Analytics will also help publishers better understand how their users interact within social networks by offering a true word of mouth measurement and mapping capability.</p>
<p>Ripple6 also offers unique opportunities to advertisers and marketers. Among the innovations are offerings that make it possible for marketers to effectively engage in online social networks. Cloud Communities™ enable marketers to participate in their customers’ existing social networks by creating and syndicating communities across the web. With Social Insights™, marketers can conduct ongoing research within the private spaces of social networks. Both solutions include Ripple Analytics for access to metrics and insights beyond page views and visitors, while still protecting the privacy of the individuals interacting with the platform.</p>
<p>“We’ve had a highly productive two-year relationship with Ripple6 to create new communities for our brands, and we look forward to continuing it in their new structure,” said Pat Gentile, head of Procter &amp; Gamble Productions, Inc. “We’ve been impressed by their innovations in social marketing and the insights that they can deliver for marketers.”</p>
<p>As part of the transaction, the 10 percent share of Ripple6 owned by Chris Saridakis, senior vice president and chief digital officer of Gannett, was bought out completely by Gannett. He did not participate in the sale negotiations.</p>
<p>About Gannett</p>
<p>Gannett Co., Inc. is a leading international news and information company that publishes 85 daily newspapers in the USA, including USA TODAY, the nation’s largest-selling daily newspaper. The company also owns nearly 900 non-daily publications in the USA and USA WEEKEND, a weekly newspaper magazine. Gannett subsidiary Newsquest is the United Kingdom’s second largest regional newspaper company. Newsquest publishes 17 daily paid-for titles, approximately 300 weekly newspapers, magazines and trade publications, and a network of award-winning Web sites. Gannett also operates 23 television stations in the United States and is an Internet leader with sites sponsored by its TV stations and newspapers including USATODAY.com, one of the most popular news sites on the Web.</p>
<p>About Ripple6, Inc.</p>
<p>Ripple6™ helps marketers and publishers implement their business strategy through social media. The company provides an enterprise white label social media platform to create consumer engagements and relationships, enable social marketing, generate consumer insights, and facilitate commerce and collaboration. It is easily customized to incorporate a brand&#8217;s look and feel for integration into an existing web site or to create an entirely new site. Ripple6 is based in New York and its list of clients and partners includes Procter &amp; Gamble, Gannett Co., Meredith Corporation, and General Mills. For more information, visit www.ripple6.com.</p>
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		<title>Gannett Board Elects Two New Directors</title>
		<link>http://www.adoperationsonline.com/2008/11/07/gannett-board-elects-two-new-directors/</link>
		<comments>http://www.adoperationsonline.com/2008/11/07/gannett-board-elects-two-new-directors/#comments</comments>
		<pubDate>Fri, 07 Nov 2008 07:55:50 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=1658</guid>
		<description><![CDATA[MCLEAN, Va. &#8211; The Board of Directors of Gannett Co., Inc. (NYSE:GCI) has elected two new directors, effective immediately. * Howard Elias is president, EMC Global Services and Resource Management Software Group, and executive vice president, EMC Corporation. Elias oversees EMC’s professional services and global customer support organizations, EMC Consulting, and Global Pre-Sales and Education [...]]]></description>
			<content:encoded><![CDATA[<p>MCLEAN, Va. &#8211; The Board of Directors of Gannett Co., Inc. (NYSE:GCI) has elected two new directors, effective immediately.</p>
<p>* <strong>Howard Elias</strong> is president, EMC Global Services and Resource Management Software Group, and executive vice president, EMC Corporation. Elias oversees EMC’s professional services and global customer support organizations, EMC Consulting, and Global Pre-Sales and Education Services. He also has worked at Hewlett-Packard Company, Compaq, Digital, AST Research, and Tandy Corporation.<br />
* <strong>Scott McCune</strong> is vice president of Integrated Marketing for The Coca-Cola Company. He is responsible for the development of worldwide media, licensing, sports and entertainment marketing strategies. He also has worked at Anheuser-Busch, Inc., and the Sports Time Cable Network.<br />
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<p>“Howard Elias and Scott McCune are top executives in their fields, and will bring not only expertise to our board, but also depth in the key areas of technology and marketing,” said Craig A. Dubow, chairman, president and chief executive officer of Gannett. “These two professionals are great additions to our board and we welcome them.”</p>
<p>With this election, Gannett has ten directors.</p>
<p>Gannett Co., Inc. is a leading international news and information company that publishes 85 daily newspapers in the USA, including USA TODAY, the nation’s largest-selling daily newspaper. The company also owns nearly 900 non-daily publications in the USA and USA WEEKEND, a weekly newspaper magazine. Gannett subsidiary Newsquest is the United Kingdom’s second largest regional newspaper company. Newsquest publishes 17 daily paid-for titles, approximately 300 weekly newspapers, magazines and trade publications, and a network of award-winning Web sites. Gannett also operates 23 television stations in the United States and is an Internet leader with sites sponsored by its TV stations and newspapers including USATODAY.com, one of the most popular news sites on the Web.</p>
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		<title>Gannett Co., Inc. Reports Third Quarter Results</title>
		<link>http://www.adoperationsonline.com/2008/10/30/gannett-co-inc-reports-third-quarter-results/</link>
		<comments>http://www.adoperationsonline.com/2008/10/30/gannett-co-inc-reports-third-quarter-results/#comments</comments>
		<pubDate>Thu, 30 Oct 2008 09:45:40 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=1432</guid>
		<description><![CDATA[MCLEAN, Va. &#8211; Gannett Co., Inc. (NYSE:GCI) reported that 2008 third quarter earnings per diluted share from continuing operations were $0.69 compared with $1.01 per share in the third quarter of 2007. The results for the quarter include $23.0 million in pre-tax severance expenses ($14.4 million after tax or $0.07 per share) related to reductions [...]]]></description>
			<content:encoded><![CDATA[<p>MCLEAN, Va. &#8211; Gannett Co., Inc. (NYSE:GCI) reported that 2008 third quarter earnings per diluted share from continuing operations were $0.69 compared with $1.01 per share in the third quarter of 2007. The results for the quarter include $23.0 million in pre-tax severance expenses ($14.4 million after tax or $0.07 per share) related to reductions in force and efficiency efforts in the U.S. and the UK. Absent severance expenses in the quarter, the company would have earned $0.76 per share.</p>
<p>As previously reported, the company acquired all of its partners’ ownership stakes in ShopLocal LLC on June 30, 2008. In addition, the company acquired an additional 10 percent stake in CareerBuilder increasing its ownership to 50.8 percent on September 3, 2008. The results for ShopLocal and CareerBuilder were fully consolidated beginning in the seventh and ninth periods, respectively. Prior to these acquisitions the company’s equity share of CareerBuilder and ShopLocal results was reported as equity earnings. Beginning with the third quarter, a new “Digital” business segment is being reported which includes CareerBuilder and ShopLocal results from the date of full consolidation as well as PointRoll, Planet Discover and Schedule Star. Prior period results for PointRoll, Planet Discover and Schedule Star have been reclassified from the publishing segment to the digital segment.<br />
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<p>“While our results this quarter reflect the difficult and volatile economy both here and in the UK, they also highlight our determination to move forward with our strategic plan,” said Chairman, President and Chief Executive Officer Craig Dubow.</p>
<p>“Our positive online results confirm, for instance, the importance of digital to our plan going forward. We also were delighted to complete, this quarter, the acquisition of an additional 10 percent stake in CareerBuilder, the largest online job site in the U.S., and the remainder of ShopLocal.</p>
<p>“Within our core operations, revenues from Olympics advertising reflected the strength of our NBC affiliated stations. Political advertising is strong and continues to surge as we move toward November. Meanwhile, we continue to transform our cost structure and create efficiencies as we manage through this economic downturn.</p>
<p>“And there were some headwinds in addition to the weakening economic conditions which impacted ad spending across the board,” Dubow said. “We faced significantly higher newsprint prices and an unfavorable exchange rate.”</p>
<p>Total reported operating revenues for the company were $1.64 billion in the third quarter compared to $1.80 billion in the same quarter a year ago. The decline was due to softer publishing advertising demand resulting primarily from weak economic conditions in the U.S. and the UK, offset partially by Olympic and political ad spending in Broadcasting and revenues from the consolidation of CareerBuilder and ShopLocal. On a pro forma basis, assuming Gannett owned the same complement of properties in the third quarters of 2008 and 2007, operating revenues would have been 10.2 percent lower.</p>
<p>Reported operating expenses declined 2.2 percent in the quarter to $1.38 billion from $1.41 billion in the third quarter of 2007. The decline was driven by continued cost containment and efficiency efforts and lower newsprint expense, reduced, in part, by severance expenses, the consolidation of CareerBuilder and ShopLocal expenses and our accelerated ramp up of our digital initiatives. On a pro forma basis and excluding severance costs, operating expenses declined 5.3 percent for the quarter. Corporate expenses were $14.3 million, 19.2 percent lower than the year ago quarter driven by cost control efforts offset slightly by buyout expenses. Operating cash flow (defined as operating income plus depreciation and amortization) was $324.0 million. Net income in the quarter was $158.1 million.</p>
<p>Average diluted shares outstanding in the third quarter totaled 228,331,000 compared with 232,698,000 in 2007’s third quarter.</p>
<p>PUBLISHING</p>
<p>Publishing segment operating revenues were $1.36 billion for the quarter, a 14.4 percent decline from the third quarter of 2007. Advertising revenues were $977.1 million compared to $1.19 billion in the third quarter of 2007. On a pro forma basis, advertising revenues were 17.6 percent lower. Pro forma advertising revenues declined 14.9 percent in the U.S. and 23.6 percent, in pounds, at Newsquest, our operations in the UK. On a pro forma basis for the publishing segment, retail advertising revenues were 10.1 percent lower, national revenues declined 7.8 percent and classified revenues were down 28.5 percent. For comparison purposes, the exchange rate of the British pound in the quarter declined compared to last year. If the exchange rate had remained constant year-over-year total pro forma advertising revenues would have been 16.5 percent lower including declines of 9.5 percent in retail, 7.3 percent in national and 27.0 percent in classified.</p>
<p>Lower pro forma classified revenues were driven by declines of 41.5 percent in real estate, 34.0 percent in employment and 21.4 percent in automotive. For U.S. Community Publishing classified revenues were down 26.5 percent comprised of declines of 33.4 percent in real estate, 36.5 percent in employment and 18.7 percent in automotive. In the UK, classified revenues were 29.1 percent lower, in pounds, reflecting declines of 51.3 percent in real estate, 25.2 percent in employment and 25.3 percent in automotive.</p>
<p>At USA TODAY, advertising revenues were 7.1 percent lower in the third quarter compared to the year ago quarter. Paid advertising pages totaled 713 compared with 803 in the same quarter of 2007. Growth in the advocacy, financial and home and building categories was offset by softness in the entertainment, travel, automotive and technology categories.</p>
<p>Total publishing operating expenses were $1.18 billion, a 6.6 percent decline from the same quarter a year ago reflecting continued efficiency efforts in the U.S. and the UK and lower newsprint expense offset in part by severance expenses. Pro forma publishing expenses excluding severance expenses were 7.1 percent lower. Newsprint expense declined 3.4 percent for the quarter reflecting a 15.9 percent increase in usage prices which was more than offset by a 16.7 percent decline in consumption. Operating cash flow in the third quarter for the total publishing segment, which includes USA TODAY and Newsquest, was $231.7 million.</p>
<p>BROADCASTING</p>
<p>Broadcasting revenues (which include Captivate) were $197.0 million in the quarter, a 3.9 percent increase compared to $189.5 million in the third quarter of 2007. The increase was driven by almost $24 million in ad spending related to the Olympics on our NBC affiliates and about $26 million in politically related advertising. Online revenue in the quarter was up 15.0 percent. The weakening economy had an unfavorable impact on certain core advertising categories including auto and retail which partially offset the increase from Olympic and political ad revenue.</p>
<p>Operating expenses in the broadcasting segment totaled $113.0 million down 4.3 percent from $118.1 million a year ago reflecting continued efficiencies, offset in part by severance expense. Broadcasting expenses excluding severance were down 6.0 percent. Operating cash flow was $92.5 million in the third quarter. Television revenues were 4.8 percent higher and totaled $192.8 million. Based on where we are today, we would expect television revenues to be up in the low single digits for the fourth quarter of 2008 compared to the fourth quarter of 2007 led by strong political advertising demand.</p>
<p>DIGITAL</p>
<p>As noted previously, the digital segment includes results for CareerBuilder, PointRoll, ShopLocal, Planet Discover and Schedule Star. Results for ShopLocal were included for the entire third quarter while CareerBuilder’s results were included for the last month in the quarter. Results for PointRoll, Planet Discover and Schedule Star, which had been previously reflected in the publishing segment, have been reclassified to the digital segment. Total digital operating revenues from these businesses were $77.6 million in the quarter driven by the consolidation of CareerBuilder and ShopLocal. Operating expenses totaled $71.5 million. Operating cash flow was $10.2 million reflecting positive results for CareerBuilder, PointRoll and ShopLocal partially offset by continued investment in Schedule Star and the ramp up of our digital infrastructure.</p>
<p>NON-OPERATING ITEMS</p>
<p>The company’s equity share of operating earnings or losses from our unconsolidated investees including the California Newspapers Partnership, Texas-New Mexico Newspapers Partnership, Tucson and online/new technology businesses is reported in “Equity income (losses) in unconsolidated investees, net” in the non-operating section of the Consolidated Statements of Income. These amounts include the company’s equity share of results for CareerBuilder and ShopLocal for periods prior to September 3, 2008 and June 30, 2008, respectively.</p>
<p>The decline in equity income from unconsolidated investees for the third quarter of 2008 was due primarily to: lower results from our newspaper partnerships reflecting the challenging publishing advertising environment; continued investment in digital assets like Metromix; and the inclusion of CareerBuilder results for two months in the quarter compared to 3 months in last year’s third quarter.</p>
<p>The decrease in other non-operating items reflects the inclusion of minority interest expense related to CareerBuilder, a reduced level of investment income and foreign currency charges associated primarily with UK pound-denominated transactions.</p>
<p>Interest expense for the third quarter was $46.8 million, a 25.7 percent decline compared to $63.0 million for the third quarter in 2007. The decline was due to lower interest rates and average debt balances.</p>
<p>As expected, some favorable tax settlements of prior year state return positions and a lower UK statutory tax rate impacted the tax rate for the quarter. We expect further favorable tax settlements in the fourth quarter.</p>
<p>At the end of the quarter, Gannett had more than 100 domestic publishing Web sites, including USATODAY.com, one of the most popular newspaper sites on the Web. The company also had Web sites in all of its 19 television markets. In September, Gannett’s consolidated domestic Internet audience share was 25.4 million unique visitors reaching 15.6 percent of the Internet audience according to Nielsen//NetRatings. Newsquest is also an Internet leader in the UK where its network of Web sites attracted more than 85.6 million monthly page impressions from approximately 6.5 million unique users. CareerBuilder’s average unique visitors year-to-date totaled 23.4 million, an increase of almost 6 percent compared to last year.</p>
<p>All references in this release to “comparable” revenue results and “operating cash flow” are to non-GAAP financial measures. Management believes that this use allows management and investors to analyze and compare the Company’s results in a more meaningful and consistent manner. A reconciliation of the non-GAAP operating cash flow amounts to the Company’s consolidated statements of income is attached.</p>
<p>As previously announced, the company will hold an earnings conference call at 10:00 a.m. ET today. The call can be accessed via a live Webcast through the Investor Relations section of the company’s Web site, www.gannett.com, or listen-only conference lines. U.S. callers should dial 1-888-215-7015 and international callers should dial 913-312-1504 at least 10 minutes prior to the scheduled start of the call. The confirmation code for the conference call is 5339774. To access the replay, dial 1-888-203-1112 in the U.S. International callers should use the number 719-457-0820. The confirmation code for the replay is 5339774. Materials related to the call will be available through the Investor Relations section of the company’s Web site Friday morning.</p>
<p>Gannett Co., Inc. is a leading international news and information company that publishes 85 daily newspapers in the USA, including USA TODAY, the nation’s largest-selling daily newspaper. The company also owns nearly 900 non-daily publications in the USA and USA WEEKEND, a weekly newspaper magazine. Gannett subsidiary Newsquest is the United Kingdom’s second largest regional newspaper company. Newsquest publishes nearly 300 titles, including 17 daily newspapers, and a network of prize-winning Web sites. Gannett also operates 23 television stations in the United States and is an Internet leader with sites sponsored by its TV stations and newspapers including USATODAY.com, one of the most popular news sites on the Web.</p>
<p>Certain statements in this press release may be forward looking in nature or “forward looking statements” as defined in the Private Securities Litigation Reform Act of 1995. The forward looking statements contained in this press release are subject to a number of risks, trends and uncertainties that could cause actual performance to differ materially from these forward looking statements. A number of those risks, trends and uncertainties are discussed in the company’s SEC reports, including the company’s annual report on Form 10-K and quarterly reports on Form 10-Q. Any forward looking statements in this press release should be evaluated in light of these important risk factors.</p>
<p>Gannett is not responsible for updating the information contained in this press release beyond the published date, or for changes made to this press release by wire services, Internet service providers or other media.</p>
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		<title>ExactTarget and MarketingSherpa to Present Email Marketing Intelligence Webinar Series</title>
		<link>http://www.adoperationsonline.com/2008/10/27/exacttarget-and-marketingsherpa-to-present-email-marketing-intelligence-webinar-series/</link>
		<comments>http://www.adoperationsonline.com/2008/10/27/exacttarget-and-marketingsherpa-to-present-email-marketing-intelligence-webinar-series/#comments</comments>
		<pubDate>Mon, 27 Oct 2008 08:00:03 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Marketing Services]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[1-866-EMAILET]]></category>
		<category><![CDATA[business to business]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[ecommerce marketing]]></category>
		<category><![CDATA[email marketers]]></category>
		<category><![CDATA[ExactTarget Inc.]]></category>
		<category><![CDATA[Gannett Co. Inc.]]></category>
		<category><![CDATA[Home Depot]]></category>
		<category><![CDATA[INDIANAPOLIS]]></category>
		<category><![CDATA[Indianapolis Colts]]></category>
		<category><![CDATA[Leukemia]]></category>
		<category><![CDATA[Leukemia & Lymphoma Society]]></category>
		<category><![CDATA[MarketingSherpa Inc]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[on-demand email marketing software solutions]]></category>
		<category><![CDATA[on-demand email marketing solutions]]></category>
		<category><![CDATA[on-demand software application]]></category>
		<category><![CDATA[online subscription marketing]]></category>
		<category><![CDATA[optimization services]]></category>
		<category><![CDATA[permission-based email communications]]></category>
		<category><![CDATA[Rhode Island]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[software powers]]></category>
		<category><![CDATA[Tim Kopp]]></category>
		<category><![CDATA[Tornquist]]></category>
		<category><![CDATA[USA TODAY]]></category>
		<category><![CDATA[USD]]></category>
		<category><![CDATA[Warren]]></category>
		<category><![CDATA[Wellpoint Inc]]></category>
		<category><![CDATA[www.emailintel.com]]></category>
		<category><![CDATA[www.exacttarget.com]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=1403</guid>
		<description><![CDATA[Industry experts discuss and interpret insights from MarketingSherpa’s 2009 Email Marketing Benchmark Guide INDIANAPOLIS &#8211; ExactTarget, a leading provider of on-demand email marketing solutions, and MarketingSherpa, a marketing research organization dedicated to researching what works in marketing, jointly announce today the launch of the Email Marketing Intelligence Webinar Series, an eight-part, complimentary event designed to [...]]]></description>
			<content:encoded><![CDATA[<p>Industry experts discuss and interpret insights from MarketingSherpa’s 2009 Email Marketing Benchmark Guide</p>
<p>INDIANAPOLIS &#8211; ExactTarget, a leading provider of on-demand email marketing solutions, and MarketingSherpa, a marketing research organization dedicated to researching what works in marketing, jointly announce today the launch of the <strong>Email Marketing Intelligence Webinar Series</strong>, an eight-part, complimentary event designed to provide email marketers with actionable insights from <strong>MarketingSherpa’s 2009 Email Marketing Benchmark Guide</strong>. The webinars will analyze and interpret research on a wide variety of email marketing topics including budgeting, segmentation, tactics, conversion, delivery and open rates.<br />
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<p>“We are proud to partner with MarketingSherpa and its experts who represent some of the digital marketing industry’s brightest minds,” said Tim Kopp, chief marketing officer for ExactTarget. “Given the current economic conditions, companies are looking to increase their email marketing ROI, and this webinar series will provide actionable intelligence that marketers can use immediately to optimize their email programs.”</p>
<p>“Our research tells us that marketers are seeking cost efficient ways to maximize impact and build relationships in what is likely to be a difficult stretch in the global economy,” says Stefan Tornquist, MarketingSherpa’s Research Director. “We are happy to be able to offer our research-based insights in the hopes that attendees to these webinars can leave with practical ways to improve their e-mails’ effectiveness responsibly and efficiently.”</p>
<p>During each webinar, thought leaders from MarketingSherpa and ExactTarget will offer insight derived from the 2009 Email Benchmark Guide and invite live participation from attendees. The webinars will also be archived and available online to provide marketers with on-demand replays at their convenience.</p>
<p>Some of the topics addressed in the webinars include:</p>
<p>- Top 5 Takeaways from MarketingSherpa’s 2009 Email Benchmark Guide<br />
- Making the Sale: Response and Conversion<br />
- Building Relationships Through the Holidays<br />
- Email Testing and Analytics<br />
- Design and Rendering<br />
- Deliverability<br />
- International Email</p>
<p>In addition, all webinar attendees will receive a $100 discount on the purchase of MarketingSherpa&#8217;s 2009 Email Marketing Benchmark Guide and a $400 discount to attend MarketingSherpa’s Email Summit in March 2009.</p>
<p>The Email Marketing Intelligence Webinar Series kicks off on Thursday, November 6, 2008, with the last one scheduled for February 19, 2009. Webinars will start at 2 p.m. EST/11 a.m. PST.</p>
<p>For more information or to sign up to attend the webinar, please visit: www.emailintel.com.</p>
<p>About ExactTarget:</p>
<p>ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power &amp; Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia &amp; Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET.</p>
<p>About MarketingSherpa, Inc:</p>
<p>Headquartered in Warren, R.I., MarketingSherpa (marketingsherpa.com) is a research firm publishing practical Case Studies and benchmark guides for its 237,000 weekly readers in the marketing profession. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates three annual Summits attended by thousands of marketers. Founded in March 2000, the firm has been a member of the MECLABS family of research firms since November 2006.</p>
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		<title>Statement by Gannett on Credit Watch Action by Standard &amp; Poor&#8217;s</title>
		<link>http://www.adoperationsonline.com/2008/10/09/statement-by-gannett-on-credit-watch-action-by-standard-poor/</link>
		<comments>http://www.adoperationsonline.com/2008/10/09/statement-by-gannett-on-credit-watch-action-by-standard-poor/#comments</comments>
		<pubDate>Thu, 09 Oct 2008 09:56:36 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Groups & Agencies]]></category>
		<category><![CDATA[Gannett]]></category>
		<category><![CDATA[Craig A. Dubow]]></category>
		<category><![CDATA[daily newspaper]]></category>
		<category><![CDATA[daily newspapers]]></category>
		<category><![CDATA[Gannett Co. Inc.]]></category>
		<category><![CDATA[MCLEAN]]></category>
		<category><![CDATA[Newsquest]]></category>
		<category><![CDATA[Standard & Poor's]]></category>
		<category><![CDATA[United Kingdom]]></category>
		<category><![CDATA[United States]]></category>
		<category><![CDATA[USA TODAY]]></category>
		<category><![CDATA[USA WEEKEND]]></category>
		<category><![CDATA[USD]]></category>
		<category><![CDATA[Virginia]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=1187</guid>
		<description><![CDATA[MCLEAN, Va. &#8211; Standard &#38; Poor’s Ratings Services today placed Gannett’s long and short term credit ratings on credit watch, with negative implications. Gannett has continued to fund itself in the commercial paper market despite current market disruptions over the past few weeks. As a prudent liquidity measure in light of the ongoing credit market [...]]]></description>
			<content:encoded><![CDATA[<p>MCLEAN, Va. &#8211; Standard &amp; Poor’s Ratings Services today placed Gannett’s long and short term credit ratings on credit watch, with negative implications.</p>
<p>Gannett has continued to fund itself in the commercial paper market despite current market disruptions over the past few weeks. As a prudent liquidity measure in light of the ongoing credit market dislocations, Gannett partially drew down on its committed revolving credit facilities sufficient funds to cover all of its commercial paper obligations outstanding. This action was taken prior to &#8212; and was completely unrelated to &#8212; Standard &amp; Poor’s actions today.<br />
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<p>Irrespective of any actions Standard &amp; Poor’s may take in the future, Gannett continues to generate substantial cash flow and also has significant untapped availability under its $3.9 billion of committed revolving credit facilities, far in excess of our total commercial paper obligations.</p>
<p>“Our underlying fundamentals remain strong and we continue to be a solid investment grade company,” said Craig A. Dubow, chairman, president and chief executive officer.</p>
<p>Gannett Co., Inc. (NYSE:GCI) is a leading international news and information company that publishes 85 daily newspapers in the USA, including USA TODAY, the nation’s largest-selling daily newspaper. The company also owns nearly 900 non-daily publications in the USA and USA WEEKEND, a weekly newspaper magazine. Gannett subsidiary Newsquest is the United Kingdom’s second largest regional newspaper company. Newsquest publishes 17 daily paid-for titles, approximately 300 weekly newspapers, magazines and trade publications, and a network of award-winning Web sites. Gannett also operates 23 television stations in the United States and is an Internet leader with sites sponsored by its TV stations and newspapers including USATODAY.com, one of the most popular news sites on the Web.</p>
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		<title>ExactTarget Unveils Online Business Community, 3sixty</title>
		<link>http://www.adoperationsonline.com/2008/10/01/exacttarget-unveils-online-business-community-3sixty/</link>
		<comments>http://www.adoperationsonline.com/2008/10/01/exacttarget-unveils-online-business-community-3sixty/#comments</comments>
		<pubDate>Wed, 01 Oct 2008 08:00:46 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[1-866-EMAILET]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[ExactTarget Inc.]]></category>
		<category><![CDATA[Gannett Co. Inc.]]></category>
		<category><![CDATA[Home Depot]]></category>
		<category><![CDATA[Indianapolis Colts]]></category>
		<category><![CDATA[Leukemia]]></category>
		<category><![CDATA[Leukemia & Lymphoma Society]]></category>
		<category><![CDATA[on-demand email marketing software solutions]]></category>
		<category><![CDATA[on-demand software application]]></category>
		<category><![CDATA[Online Business Community]]></category>
		<category><![CDATA[online community]]></category>
		<category><![CDATA[optimization services]]></category>
		<category><![CDATA[permission-based email communications]]></category>
		<category><![CDATA[relationship-powered business network]]></category>
		<category><![CDATA[software powers]]></category>
		<category><![CDATA[Tim Kopp]]></category>
		<category><![CDATA[USA TODAY]]></category>
		<category><![CDATA[Web-based instructional training]]></category>
		<category><![CDATA[Wellpoint Inc]]></category>
		<category><![CDATA[www.exacttarget.com]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=1120</guid>
		<description><![CDATA[INDIANAPOLIS &#8211; ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, is introducing ExactTarget 3sixty, an online community designed to empower ExactTarget users to share ideas, strategies and solutions. 3sixty promotes cross-client collaboration, encourages user-generated content and provides comprehensive training and education resources in a single location. “3sixty was designed to allow the [...]]]></description>
			<content:encoded><![CDATA[<p>INDIANAPOLIS &#8211; ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, is introducing ExactTarget 3sixty, an online community designed to empower ExactTarget users to share ideas, strategies and solutions. 3sixty promotes cross-client collaboration, encourages user-generated content and provides comprehensive training and education resources in a single location.</p>
<p>“3sixty was designed to allow the relationships that are formed at ExactTarget’s Connections user conference to live on forever,” said Tim Kopp, chief marketing officer of ExactTarget. “With this interactive community, our users can become resources of inspiration and innovation for each other.”<br />
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<p>This new relationship-powered business network provides users with an all-inclusive resource for their ExactTarget product and training needs. Similar to social networks such as MySpace, Facebook and LinkedIn, 3sixty encourages clients to create profiles, join groups and interact with peers. Information on the site includes:</p>
<p>* Extensive documentation on existing and new product offerings<br />
* Web-based instructional training and solution demonstrations<br />
* Whitepaper and case study downloads<br />
* ExactTarget answers, ideas and forums</p>
<p>“The goal of 3sixty is to help our customers derive ever-increasing value from their investment in ExactTarget,” said Kopp. “By giving them easy access to educational materials and creating an environment where they can openly share best practices with other clients and ExactTarget employees, we believe we will help clients achieve that goal.”</p>
<p>3sixty is available to all ExactTarget clients. To join the conversation at 3sixty, please sign up at: https://3sixty.exacttarget.com and use your ExactTarget customer username and password to get started.</p>
<p>About ExactTarget:</p>
<p>ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power &amp; Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia &amp; Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET</p>
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		<title>ExactTarget Launches Online Application &#8216;Extensions Network&#8217;</title>
		<link>http://www.adoperationsonline.com/2008/09/30/exacttarget-launches-online-application-extensions-network/</link>
		<comments>http://www.adoperationsonline.com/2008/09/30/exacttarget-launches-online-application-extensions-network/#comments</comments>
		<pubDate>Tue, 30 Sep 2008 10:01:51 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[1-866-EMAILET]]></category>
		<category><![CDATA[breed integration tools]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[ExactTarget Inc.]]></category>
		<category><![CDATA[Gannett Co. Inc.]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Home Depot]]></category>
		<category><![CDATA[INDIANAPOLIS]]></category>
		<category><![CDATA[Indianapolis Colts]]></category>
		<category><![CDATA[Leukemia]]></category>
		<category><![CDATA[Leukemia & Lymphoma Society]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[on-demand email marketing software solutions]]></category>
		<category><![CDATA[on-demand software]]></category>
		<category><![CDATA[on-demand software application]]></category>
		<category><![CDATA[Online Application]]></category>
		<category><![CDATA[Online Showcase Increases]]></category>
		<category><![CDATA[optimization services]]></category>
		<category><![CDATA[permission-based email communications]]></category>
		<category><![CDATA[Peter McCormick]]></category>
		<category><![CDATA[Scott McCorkle]]></category>
		<category><![CDATA[software powers]]></category>
		<category><![CDATA[software vendors]]></category>
		<category><![CDATA[USA TODAY]]></category>
		<category><![CDATA[Web analytics]]></category>
		<category><![CDATA[Wellpoint Inc]]></category>
		<category><![CDATA[www.exacttarget.com]]></category>
		<category><![CDATA[www.extensionsnetwork.com]]></category>

		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=1117</guid>
		<description><![CDATA[Online Showcase Increases the Value of On-Demand One-to-One Marketing Solutions, Including Integrations with Google, Microsoft, salesforce.com and Omniture ExactTarget Connections &#8217;08 Conference INDIANAPOLIS &#8211; ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces the launch of the Extensions Network, an online showcase of integrations with the ExactTarget platform. Built entirely with ExactTarget’s [...]]]></description>
			<content:encoded><![CDATA[<p>Online Showcase Increases the Value of On-Demand One-to-One Marketing Solutions, Including Integrations with Google, Microsoft, salesforce.com and Omniture<br />
ExactTarget Connections &#8217;08 Conference</p>
<p>INDIANAPOLIS &#8211; ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces the launch of the Extensions Network, an online showcase of integrations with the ExactTarget platform. Built entirely with ExactTarget’s on-demand platform, this online showcase provides marketers with a one-stop resource to find the tools they need to enhance their marketing performance, and it connects independent software vendors and other organizations with prospective customers.<br />
<span id="more-1117"></span></p>
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<p>“We are committed to empowering our clients with best in breed integration tools and solutions to get the most out of their email marketing programs,” said Peter McCormick, co-founder and vice president of partners and channels for ExactTarget. “Our clients can achieve better results when integrating the data from other applications like web analytics or CRM into their email programs, and Extensions Network will make it easier to identify and leverage the other applications that can enhance their email marketing program performance.”</p>
<p>Since the Extensions Network is an online showcase, available to anyone via the internet, listed integrations will gain immediate exposure to thousands of engaged clients and prospects across the globe. Each Integrated Partner listing will consist of a product profile that includes a product description, screenshots, reviews and an opportunity to request more information.</p>
<p>One highly-anticipated application to be featured in the Extensions Network is the soon-to-be completed ExactTarget for iPhone integration, which will be demonstrated live today at the Connections ’08 user conference and available for download later in the year. An email service provider first, iPhone users will soon have the option to download an ExactTarget application to track campaign activity and results from a single view on Apple’s popular handheld – from any location, at any time.</p>
<p>“Building this showcase by using our own on-demand software demonstrates the versatility of our platform and speaks to the growing need for a product which can adapt to any marketing situation within any given channel,” said Scott McCorkle, executive vice president of technology, product and channels for ExactTarget.</p>
<p>Several applications are currently available to ExactTarget clients on the Extensions Network, including integrations with Google, Microsoft, salesforce.com and Omniture.</p>
<p>For more information on the Extensions Network, please visit www.extensionsnetwork.com.</p>
<p>About ExactTarget:</p>
<p>ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power &amp; Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia &amp; Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET</p>
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		<title>PointRoll and USA TODAY Debut First Mobile Rich Media Advertising Campaigns for Apple iPhone at CTIA I.T. and Entertainment</title>
		<link>http://www.adoperationsonline.com/2008/09/12/pointroll-and-usa-today-debut-first-mobile-rich-media-advertising-campaigns-for-apple-iphone-at-ctia-it-and-entertainment/</link>
		<comments>http://www.adoperationsonline.com/2008/09/12/pointroll-and-usa-today-debut-first-mobile-rich-media-advertising-campaigns-for-apple-iphone-at-ctia-it-and-entertainment/#comments</comments>
		<pubDate>Fri, 12 Sep 2008 09:15:34 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
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		<description><![CDATA[New Ford Flex and Focus Features’ “Burn After Reading” Interactive Advertising Campaigns to be Shown in PointRoll&#8217;s “Demo Limo” SAN FRANCISCO &#8211; PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI) and leading provider of rich media advertising, and USA TODAY premiered the first expandable, rich media ad units specifically created for the Apple [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-708" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/08/pointrolllogo.jpg" alt="" width="150" height="52" /></a>New Ford Flex and Focus Features’ “Burn After Reading” Interactive Advertising Campaigns to be Shown in PointRoll&#8217;s “Demo Limo”</p>
<p>SAN FRANCISCO &#8211; PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI) and leading provider of rich media advertising, and USA TODAY premiered the first expandable, rich media ad units specifically created for the Apple iPhone. The new PointRoll product, initially launching on the USA TODAY mobile site, will feature both the Ford (NYSE: F) campaign for the all-new 2009 Ford Flex; and NBC Universal&#8217;s Focus Features campaign for Joel and Ethan Coen&#8217;s new movie, the comedy thriller &#8220;Burn After Reading,&#8221; starring George Clooney, Frances McDormand, John Malkovich, Tilda Swinton, and Brad Pitt, which opens nationwide this weekend.<br />
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<p>During CTIA, held at Moscone West in San Francisco, Calif. on September 10-12, 2008, PointRoll will provide live demos of the iPhone rich media ads and overviews of the technology at The Marriott San Francisco in Suite Salon 4 and on-the-go in the &#8220;Demo Limo,&#8221; to help members of the media attending the conference reach their destinations while viewing the new interactive ads that will be distributed on the USA TODAY mobile site initially and on the global PointRoll Web-based advertising inventory in the near future.</p>
<p>“The new Ford Flex marketing campaign is all about engaging consumers in the most relevant and technologically advanced way possible. Mobile is the most interactive way of engaging potential and existing customers, and we are excited to provide wireless devices with the same rich media advertising capabilities that we currently use online,” said Ford Communications Manager, Usha Raghavachari. “Our key focus is to give our audiences relevant information to help them choose their next vehicle and this technology helps us take this to the next dimension.”</p>
<p>“The launch of our new iPhone solution is a great opportunity to showcase PointRoll’s innovation, by extending user-initiated rich media advertising to a new environment,” said Max Mead, Vice President, Business Development &amp; Strategy for PointRoll. “We’ve fine tuned our advertising technologies to enable agencies and marketers from leading brands to create personalized and original interactive campaigns on web pages viewed on the iPhone.”</p>
<p>The PointRoll mobile ads are fully expandable upon user initiation and provide many advanced features including video click-to-play, coupon downloads, integrated mapping technology directly linked to Google Maps, user-initiated click-to-call and more. PointRoll also provides its in-depth engagement metrics and analytics, allowing marketers to track interaction rates, brand time, and other key measures of activity. Without requiring users to download any applications or plug-ins to view the ads, PointRoll’s full-service production team enables marketers to extend their current rich media campaigns into the highly-effective mobile environment with ease.</p>
<p>“PointRoll is staying ahead of the industry to offer marketers first-of-a-kind expandable interactive ads on mobile devices,” said Jason Tafler, CEO of PointRoll. “PointRoll’s rich media solutions are all about personalizing the conversation between marketers and their customers through engaging campaigns, and we are proud to be the first to introduce these capabilities into the mobile channel via the iPhone.”</p>
<p>Mobile advertising is growing incredibly quickly. In the fiscal 2008 third quarter, Apple sold 717,000 iPhones and remains on track to reach its target goal of selling 4 million iPhones in 2008, according to RBC Capital Markets. PointRoll leads the rich media industry, serving more than 70 billion rich media impressions each year and calling two-thirds of the Fortune 500 its clients.</p>
<p>The Demo Limo will be provided on September 10th only, during regular CTIA I.T. and Entertainment conference hours.</p>
<p>About PointRoll</p>
<p>PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), is the world’s leading online advertising rich media provider. PointRoll&#8217;s superior rich media technologies and services enable brand marketers to connect with consumers by creating interactive online environments. Providing interactive features such as streaming video, polling, instant e-mail and data collection, PointRoll delivers measurable online advertising campaign results. PointRoll serves more than 70 billion rich media impressions each year – and serves two-thirds of the Fortune 500 brands. For more information, please visit www.pointroll.com.</p>
<p>About USA TODAY</p>
<p>USA TODAY is the nation&#8217;s top-selling newspaper. It is published via satellite at 34 locations in the USA and at four sites abroad. With a total average daily circulation of 2.3 million, USA TODAY is available worldwide. USA TODAY is published by Gannett Co., Inc. (NYSE: GCI). The USA TODAY brand also includes: USATODAY.com, an award-winning news and information Web site that is updated 24 hours per day; USA TODAY Sports Weekly, a magazine for enthusiasts of college and professional football and baseball; USA TODAY Mobile, offering up-to-the minute news and information on a variety of mobile platforms and devices; and USA TODAY LIVE, the television arm of the USA TODAY brand that brings the spirit and quality of the newspaper to television.</p>
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		<title>Crisp Wireless Launches Mobile Advertising Initiative with Industry Leaders</title>
		<link>http://www.adoperationsonline.com/2008/09/11/crisp-wireless-launches-mobile-advertising-initiative-with-industry-leaders/</link>
		<comments>http://www.adoperationsonline.com/2008/09/11/crisp-wireless-launches-mobile-advertising-initiative-with-industry-leaders/#comments</comments>
		<pubDate>Thu, 11 Sep 2008 08:00:57 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad & Media Strategies]]></category>
		<category><![CDATA[Ad Networks and Platforms]]></category>
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		<description><![CDATA[Initiative Aligns Members of Crisp Wireless Publisher Network with Blue-Chip Advertisers NEW YORK &#8211; Crisp Wireless (www.crispwireless.com), the leading provider of mobile publishing and advertising solutions for premium media and entertainment companies, today announced that it has selected Nokia Interactive Advertising (www.adservice.nokia.com) and AdMob (www.admob.com) as members of its new mobile advertising initiative. By working [...]]]></description>
			<content:encoded><![CDATA[<p>Initiative Aligns Members of Crisp Wireless Publisher Network with Blue-Chip Advertisers</p>
<p>NEW YORK &#8211; Crisp Wireless (www.crispwireless.com), the leading provider of mobile publishing and advertising solutions for premium media and entertainment companies, today announced that it has selected Nokia Interactive Advertising (www.adservice.nokia.com) and AdMob (www.admob.com) as members of its new mobile advertising initiative. By working with these best-of-breed mobile ad networks, Crisp now offers marketers the ability to access its substantial Publisher Network, consisting of the country’s top mobile content sites.<br />
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<p>The new ad network alliances will enable Crisp Wireless’ Publisher sites to better monetize their content and mobile traffic, while helping advertisers mete out the top vertical and niche inventory that are found on Crisp&#8217;s Publisher Network. Crisp Wireless’ initiative provides marketers with a robust cross-platform advertising solution with premier mobile advertising opportunities including search, banner and text-ad capabilities. Additionally, Publishers can utilize the Crisp Wireless Ad Server to serve ads and manage campaigns sold by internal ad sales.</p>
<p>&#8220;Through our collaboration with the best-of-breed mobile ad networks, we are incorporating greater advertising opportunities across our Crisp Wireless Publisher Network, offering advertisers the option of a highly-targeted integrated buy on well-known branded platforms,” said Boris Fridman, chief executive officer, Crisp Wireless. “In the coming year, we anticipate rapid growth of mobile advertising. Crisp Wireless will be in a good position to capitalize on this opportunity by offering the best mobile content with quality audiences and essential campaign metrics to advertisers.”</p>
<p>Crisp Wireless plays a critical role in the mobile ad-value chain by enabling mobile advertising and commerce through its relationships with prominent mobile search providers, ad networks, carriers, and publishers, maximizing revenue for its Publisher Network and advertisers.</p>
<p>“We are pleased to include Crisp Wireless’ top publishers in the Nokia Media Network,” said Tom Henriksson, head of Nokia Interactive Advertising. “Nokia is working with some of the largest brand advertisers in the world, who are interested in reaching their target audience on the mobile device. We can ensure that their brand messages only appear on the highest quality sites of the most interest to consumers. We are proud to add Crisp Wireless’ stable of publishers to our network.”</p>
<p>“We are excited to partner with Crisp Wireless to make it easy for their hundreds of publishers including NBC Sports, Conde Nast and Paramount Pictures to effectively monetize their mobile content and traffic,” said Niren Hiro, Vice President of Business Development, AdMob. “AdMob’s highly relevant, quality ads, broad range of brand and performance advertisers and innovative technology platform have made us the world’s largest mobile advertising network.”</p>
<p>“Our alliances with leading mobile ad networks reinforce our market leadership position by providing significant advertising muscle across our expanding Publisher Network that includes 10 of the top 20 media brands in the world. It is a win-win situation for both our network publishers and advertisers,” concluded Fridman.</p>
<p>Crisp’s Publisher Network is comprised of more than two hundred mobile sites and includes such entertainment and media entities and brands as Time Mobile, NBC Sports, Paramount Pictures, Gannett, Hearst Digital Media and Fandango, among many others. More than one-third of all unique mobile web users pass through Crisp’s network, offering advertisers and ad networks unprecedented levels of ad targeting capabilities such as behavioral, contextual, usage data and other consumer insights.</p>
<p>About Crisp Wireless</p>
<p>Crisp Wireless is the leader in mobile solutions and services which effectively monetize and power mobile business for top media and entertainment companies worldwide. Crisp Wireless powers and manages the largest, premier mobile publisher network across such vertical industries as news, local, sports, automotive, and women’s lifestyle.</p>
<p>The Crisp Wireless Publisher Network has more than 200 mobile web sites from more than 45 major media companies and their brands such as TIME Mobile, NBC Sports, Gannett, A&amp;E Television Networks, El Tiempo, USA Today, Hearst Digital Media, Discovery Communications, and Paramount Pictures, among others. The company provides aggregated mobile analytics from across its Mobile Publisher Network through the Crisp Wireless Index™, published quarterly.</p>
<p>Crisp Wireless plays a critical role in the mobile ad-value chain by enabling mobile advertising and commerce through its relationships with prominent mobile search providers, ad networks, carriers, and publishers, maximizing revenue for its Publisher Network and advertisers. More than one-third of all unique mobile web users pass through Crisp’s network, offering advertisers and ad networks unprecedented levels of ad targeting capabilities such as behavioral, contextual, usage data and other consumer insights.</p>
<p>For more information, please contact info@crispwireless.com or visit www.crispwireless.com.</p>
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		<title>Gannett is Thirsty for Video Ad Inventory, Drinks some Mogulus</title>
		<link>http://www.adoperationsonline.com/2008/07/29/gannett-is-thirsty-for-video-ad-inventory-drinks-some-mogulus/</link>
		<comments>http://www.adoperationsonline.com/2008/07/29/gannett-is-thirsty-for-video-ad-inventory-drinks-some-mogulus/#comments</comments>
		<pubDate>Tue, 29 Jul 2008 09:51:38 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
				<category><![CDATA[Ad Operations]]></category>
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		<category><![CDATA[www.mogulus.com]]></category>

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		<description><![CDATA[Giant media holding Gannett seems to have carefully paved its road to even more ad inventory &#8211; only this time it&#8217;s going to be the most sought-after type, video inventory. It&#8217;s only been two weeks since Gannett made public their partnership with Platform-A&#8217;s ADTECH and have their content network monetized through Helios IQ. At the [...]]]></description>
			<content:encoded><![CDATA[<p>Giant media holding Gannett seems to have carefully paved its road to even more ad inventory &#8211; only this time it&#8217;s going to be the most sought-after type, video inventory.</p>
<p>It&#8217;s only been two weeks since Gannett made public their partnership with Platform-A&#8217;s ADTECH and have their content network monetized through Helios IQ. At the time, the move went almost unnoticed because, well, companies do tend to switch ad serving providers every now and then.</p>
<p>However, what was really cooking behind the scenes was the funding of Mogulus, a company who&#8217;s got what Gannett is currently after: video inventory, with a marginal CPM profit significantly higher than traditional display ads. In this light, it seems that Gannett may have jumped over to ADTECH in exchange for a sweet deal on ad serving fees, although, of course, this is mere supposition.</p>
<p>Read the press release in full below.</p>
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<p>McLEAN, VA – Gannett said today it has made a minority investment in Mogulus, a New York- based Internet video platform. The investment extends and expands on Gannett’s three-month-old commercial agreement with Mogulus to provide broadcasting services on the company’s Web sites.</p>
<p>That agreement, signed in April, has enabled Gannett newspapers and television stations to perform live, groundbreaking broadcasts, including:</p>
<p>* The Indianapolis Star’s (www.indystar.com) live editorial interview of Democratic presidential candidate, Sen. Barak Obama, which attracted more than 40,000 concurrent viewers.<br />
* The Webcast by www.azcentral.com of the press conference when the NFL announced the city that will be hosting the 2012 Super Bowl. Azcentral.com is the combined Web site of The Arizona Republic and KPNX-TV in Phoenix, AZ.<br />
* A live Webcast of the interview with Sen. Hillary Clinton by the Argus Leader (www.argusleader.com) in Sioux Falls, SD.</p>
<p>Terms of the agreement and the investment were not disclosed.</p>
<p>“Mogulus adds a new and exciting dimension to Gannett’s already broad-based multimedia journalism efforts. Our reporters and photographers in the field are equipped with video cameras, laptops and broadband wireless connections to enable timely and relevant news delivery to the Web. Now, with Mogulus, all our journalists – including print and Web reporters – can deliver live, multi-camera broadcasts of news events to our customers,” said Craig A. Dubow, chairman, president and chief executive officer of Gannett Co., Inc. (NYSE: GCI) “Live internet broadcasting tools are essential in this new media age. We believe in the space and in the ability of Mogulus to deliver.”</p>
<p>Mogulus gives users everything they need to launch their own live 24/7 television station online, including multiple camera and editing capability. So far, more than 100,000 producers have launched their own Mogulus channels, which can be viewed at www.mogulus.com and throughout the Web via the Mogulus players. The viewing audience has doubled every 60 days for the past 10 months, mounting up to more than 200,000,000 unique viewer minutes monthly.</p>
<p>Mogulus will complement Gannett’s already robust multimedia infrastructure by adding the capabilities of its broadcast studio “in a box” to journalists’ information gathering tool kits. Using the Mogulus studio, professionals and amateurs can easily mix multiple live cameras, video clips and overlay graphics.</p>
<p>Mogulus offers an ad-supported free service as well as an upcoming white label Pro version; the service is live and on-demand. Mogulus producers range from video bloggers and independent producers to large media companies such as Fox and Gannett.</p>
<p>&#8220;This investment from Gannett is a terrific partnership which will not only give us the financial resources to secure Mogulus as the leading live broadcasting service but also gives us our first major Mogulus Pro customer,” said Max Haot, co-founder and CEO at Mogulus. &#8220;Our immediate priority is now to accelerate our product development to launch Mogulus Pro, recruit senior executives in the areas of service sales and advertising sales and deploy the Mogulus Pro service deeper within Gannett properties and those of other customers.”</p>
<p>About Mogulus</p>
<p>Mogulus is the most powerful live broadcast platform on the Internet. Producers can use the Mogulus browser-based Studio application to create LIVE, scheduled and on-demand Internet television to broadcast anywhere on the Web through a single player widget. The service comes in two flavors: Free (ad-supported) and Pro (white-label, no-ads, pay for usage). Unique features include the ability to mix multiple live cameras, imported videos clips, and overlay graphics. With Mogulus, producers can broadcast live from a mobile phone; use a customizable flash player with integrated chat; and develop a branded channel page on Mogulus.com that incorporates interactive chat.</p>
<p>About Gannett</p>
<p>Gannett Co., Inc. is a leading international news and information company that publishes 85 daily newspapers in the USA, including USA TODAY, the nation’s largest-selling daily newspaper. The company also owns nearly 900 non-daily publications in the USA and USA WEEKEND, a weekly newspaper magazine. Gannett subsidiary Newsquest is the United Kingdom’s second largest regional newspaper company. Newsquest publishes nearly 300 titles, including 17 daily newspapers, and a network of prize-winning Web sites. Gannett also operates 23 television stations in the United States and is an Internet leader with sites sponsored by its TV stations and newspapers including USATODAY.com, one of the most popular news sites on the Web.</p>
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		<title>Celebrating Winners at the 11th Annual ad:tech Awards Ceremony</title>
		<link>http://www.adoperationsonline.com/2008/04/16/celebrating-winners-at-the-11th-annual-adtech-awards-ceremony/</link>
		<comments>http://www.adoperationsonline.com/2008/04/16/celebrating-winners-at-the-11th-annual-adtech-awards-ceremony/#comments</comments>
		<pubDate>Wed, 16 Apr 2008 08:32:00 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=1536</guid>
		<description><![CDATA[More than 35 awards distributed in recognition of digital marketing excellence. San Francisco, CA – April 16, 2008 – ad:tech expositions, LLC, the leading organizer of conferences and exhibitions for the interactive marketing community worldwide, hosted the 11th Annual ad:tech Awards Ceremony on April 15th at Mezzanine, a nightspot in San Francisco. More than 35 [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adoperationsonline.com"><img class="alignleft size-medium wp-image-1531" title="Ad Operations Online" src="http://www.adoperationsonline.com/wp-content/uploads/2008/10/adtechlogo.jpg" alt="" width="150" height="59" /></a>More than 35 awards distributed in recognition of digital marketing excellence.</p>
<p>San Francisco, CA – April 16, 2008 – ad:tech expositions, LLC, the leading organizer of conferences and exhibitions for the interactive marketing community worldwide, hosted the 11th Annual ad:tech Awards Ceremony on April 15th at Mezzanine, a nightspot in San Francisco. More than 35 award winners were recognized and honored for their creative contributions and 3 marketing veterans were presented with the Industry Achievement Award. Bay Area DJ, E-Rock, played music throughout the night while performing artist, Nick Myerhoff (designer and owner of GIRLRIDER) created a unique graffiti mural.</p>
<p>Award winners will be featured for one year on a dedicated micro site http://www.ad-tech.com/awards/winners/ distributed to media channels, as well as highlighted on the ad:tech Awards web site http://www.ad-tech.com/awards/overview.asp.<br />
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<p><strong>The 2008 Industry Achievers</strong>:<br />
Pete Blackshaw (Executive VP, Digital Strategic Services, Nielsen Online) has been an industry leader since co-leading p&amp;g&#8217;s interactive marketing efforts. He founded PlanetFeedback.com, coined the term &#8220;consumer-generated media,&#8221; and co-founded the Word-of-Mouth Marketing Association (WOMMA). He also has a forthcoming book, &#8220;Satisfied Customers Tell Three Friends, Angry Customers Tell 3000&#8243;.</p>
<p>Kate Thorp (CEO of Real Girls Media) was named one of the Top 25 Women to Watch by Advertising Age (1998) and a Media All Star by OMMA (2005). She was also inducted into the AAF Hall of Achievement for executives under 40 (2000).</p>
<p>Rich LeFurgy (General Partner of Archer) was recognized by USA Today as &#8220;the Johnny Appleseed of Online Advertising&#8221; (1998), was inducted into Advertising Age&#8217;s Interactive Hall of Fame (2000), and received the IAB&#8217;s Lifetime Achievement Award (2004). Rich is the Founding Chairman of the Interactive Advertising Bureau and remains active in the trade association since it&#8217;s founding in 1996.</p>
<p><strong>The 2008 Limelight Award Winners</strong>:</p>
<p>* Best Banner Ad: WaMu Friendly Banner, Avenue A | Razorfish<br />
* Best Interactive Broadcast Ad: Nissan Rogue Campaign, TBWAChiatDayTequila<br />
* Best Large Format or Overlay Ad: Assassin&#8217;s Creed Roadblock, AKQA<br />
* Best Next Generation Ad: HEMA Rube Goldberg Viral, CCCP<br />
* Best Use of Rich Media: HP Gwen Stefani Yahoo Paper Dolls, Goodby, Silverstein &amp; Partners<br />
* Best Affiliate Marketing Campaign: Moosejaw &#8211; Growth and Profit, Schaaf Consulting<br />
* Best Branding Campaign: eBay &#8211; Renew &amp; Rethink, Agency.com<br />
* Best Business-to-Business Campaign: EyeWonder Client Testimonials, EyeWonder<br />
* Best Consumer Campaign: Nokia Jealous Computers, These Days<br />
* Best Direct Response Campaign: Soccer Club Sells Seats with DRC, eStara<br />
* Best Email Marketing Campaign: Sun APAC Re-engagement, Acxiom Digital<br />
* Best Integrated Campaign: Heinz Top This TV Challenge Website, Smith Brothers Agency<br />
* Best Mobile Campaign: Motorola &#8220;Say Goodbye&#8221;, The Hyperfactory &amp; Ogilvy<br />
* Best Multi-Cultural Campaign: Vivemejor, Media 8 Digital Marketing<br />
* Best Social Media Marketing Campaign: Bamboo on Facebook, Guerilla PR<br />
* Best Word of Mouth Campaign: Elf Yourself, EVB &amp; Toy<br />
* Best Campaign Optimization: Lincoln Educational Services, iCrossing</p>
<p><strong>The 2008 Limelight Award Winners (continued)</strong>:</p>
<p>* Best Search Engine Optimization Strategy/Campaign: Millennium &amp; Copthorne SEO Campaign, eMarketingEye (Pvt) Ltd<br />
* Best Search Marketing Strategy/Campaign: HGTV Design Star Marketing Loop, Scripps Networks<br />
* Best Business-to-Business Marketing Web Site: Mullen.com, Mullen<br />
* Best Business-to-Business Transaction Web Site: FurnishedQuarters.com, The Buddy Group<br />
* Best Business-to-Consumer Marketing Web Site: HP Serena Williams Site, Goodby, Silverstein &amp; Partners<br />
* Best Business-to-Consumer Transaction Web Site: Virgin America, ROKKAN<br />
* Best Micro Site: Every journey needs a Journal, T3<br />
* Best User Defined Experience: DesignMyRoom Website, andCulture<br />
* Best of Show: Elf Yourself, EVB &amp; Toy</p>
<p><strong>The 2008 People&#8217;s Choice Award Winners</strong>:</p>
<p>* Best Banner Ad: Blue Shield of California Headbanger Banner, TAXI, Inc.<br />
* Best Interactive Broadcast Ad: Ubisoft Rayman Video Inventory Ad, AdMission Corporation<br />
* Best Large Format or Overlay Ad: Flight of the Conchords, Deep Focus<br />
* Best Next Generation Ad: Motorola Rockstarizer, Draftfcb<br />
* Best Use of Rich Media: Taco Fu, Blockdot and Draftfcb<br />
* Best Business-to-Consumer Marketing Web Site: Breville Concept to Kitchen, Avenue A | Razorfish<br />
* Best Business-to-Consumer Transaction Web Site: Virgin America, ROKKAN<br />
* Best Business-to-Business Marketing Web Site: Business Breakthrough, Visa<br />
* Best Business-to-Business Transaction Web Site: ADSDAQ Selling Desk, ADSDAQ by ContextWeb<br />
* Best Micro Site: Funship Island, Avenue A | Razorfish<br />
* Best User Defined Experience: Elf Yourself, EVB &amp; Toy</p>
<p>&#8220;The ad:tech Awards play an important role in recognizing excellent work in the industry,&#8221; states Sarah Fay, CEO of Carat; CEO of Isobar US and member of the ad:tech Awards Judges Panel. &#8220;We can see where digital marketing is headed, through the work of our most vibrant agencies and marketers. As a judge, I was able to get a broad perspective of the work our industry is turning out. It was a great opportunity to see where the bar is set &#8211; and it is encouraging to see how high that bar is!&#8221;</p>
<p>The 2008 ad:tech Awards program broke previous records, receiving more than 490 submissions. The Awards Panel of Judges were responsible for reviewing and scoring all of the entries submitted to the program. This Panel included 110 of the top industry players from companies such as Tribal DDB, ARF, Yahoo!, Organic, DoubleClick, Real Branding, Jetset Studios, Nike, Facebook and CNET Networks Inc., to name a few.</p>
<p>&#8220;I was thrilled to be a part of the judging process,&#8221; states Russell Scott, CEO, Creative Director, Jetset Studios. &#8220;After reviewing all of the entries, I truly believe that we work in the most creative, dynamic and innovative industry on the planet. To be able to give someone a smile with a few well-placed pixels and a couple of sound files is nothing short of miraculous.&#8221;</p>
<p>About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world&#8217;s largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Beijing, Shanghai, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company&#8217;s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.</p>
<p>About dmg world media: An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Singapore, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at www.dmgworldmedia.com.</p>
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		<title>Alliance of Major Media Companies to Deliver Premium Online Positions for National Advertisers</title>
		<link>http://www.adoperationsonline.com/2008/02/15/alliance-of-major-media-companies-to-deliver-premium-online-positions-for-national-advertisers/</link>
		<comments>http://www.adoperationsonline.com/2008/02/15/alliance-of-major-media-companies-to-deliver-premium-online-positions-for-national-advertisers/#comments</comments>
		<pubDate>Fri, 15 Feb 2008 08:44:35 +0000</pubDate>
		<dc:creator>Otilia Otlacan</dc:creator>
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		<guid isPermaLink="false">http://www.adoperationsonline.com/?p=281</guid>
		<description><![CDATA[CHICAGO, Feb. 15, 2008 ― Four of the country’s leading media companies today announced the creation of quadrantONE, a new online sales organization focused on premium advertisers seeking high-quality audiences and national reach. Investors in the new network include Tribune Company, Gannett Co., Inc., Hearst Corporation and The New York Times Company. “By aggregating the [...]]]></description>
			<content:encoded><![CDATA[<p>CHICAGO, Feb. 15, 2008 ― Four of the country’s leading media companies today announced the creation of quadrantONE, a new online sales organization focused on premium advertisers seeking high-quality audiences and national reach. Investors in the new network include Tribune Company, Gannett Co., Inc., Hearst Corporation and The New York Times Company.</p>
<p>“By aggregating the online audiences of quadrantONE’s participating media companies, large national advertisers can immediately access tens of millions of unique visitors in the country’s top markets,” said Dana Hayes, Interim CEO, quadrantONE, and senior vice president for sales of Tribune Interactive. “Each participating company has agreed to dedicate advertising inventory to quadrantONE, so the network can offer customized online campaigns on a highly competitive basis. Imagine placing the same ad across hundreds of local Web sites on the same day with one buy—that’s the power of this network.”</p>
<p>The network has a reach of nearly 50 million monthly unique visitors [Source: Nielsen Online, Dec. 2007] and covers 27 out of the top 30 markets. quadrantONE will, for the first time, offer advertisers the capability to consistently deliver their brands and messages on a national scale through advertising with the well-established and trusted online newspaper and broadcasting sites of the participating media companies.</p>
<p><span id="more-281"></span><br />
“For the first time, the media industry will be able to compete effectively for advertising dollars currently going to the national portals and others,” said Jack Williams, president of Gannett Digital Ventures. “quadrantONE’s audience is of the highest quality. By networking our Web sites, we have delivered – in one stroke – the reach and scope desired by national advertisers.”</p>
<p>The network will cover the nation’s top markets including New York, Los Angeles, Chicago, San Francisco, Boston, Atlanta, Houston, Phoenix, Detroit, Dallas, Philadelphia, Washington, D.C., Baltimore, Cincinnati, Denver, Minneapolis/St. Paul, Orlando, San Antonio, Sarasota, Ft. Lauderdale, San Jose and Albany, N.Y. A full list of participating Web sites is available at www.quadrantONE.com.</p>
<p>Chris Boothe, president/chief activation officer at Starcom USA, said: “When faced with a growing number of fragmented ad media options, particularly on the Web, advertisers are looking for new opportunities and innovative models providing a valuable, measurable consumer experience. quadrantONE steps up to the challenge of the new media future, and on behalf of our advertisers, we appreciate that it provides hyperlocalized opportunities for brand impact that resonate with targeted audiences.”</p>
<p>Starcom handles media planning and buying for some of the world’s biggest brands.</p>
<p>“With the rapid expansion of online inventory, advertisers we talk with are seeking trusted alternatives,” added Steven Ainsley, publisher of The Boston Globe. “Guaranteed placements within quality branded environments, coupled with the ease of a one-order, one-invoice approach to a national buy, makes for a very competitive proposition.”<br />
Lincoln Millstein, senior vice president for digital media at Hearst Newspapers, said, “We now have the ability to offer advertisers the aggregated inventory of our prized content categories such as health, business news, technology, sports, personal finance and auto news. That’s never been possible before.”</p>
<p>In addition to the four owner companies, quadrantONE is open to any affiliate companies that wish to participate.</p>
<p>About Tribune Company<br />
Tribune is America’s largest employee-owned media company, operating businesses in publishing, interactive and broadcasting. In publishing, Tribune&#8217;s leading daily newspapers include the Los Angeles Times, Chicago Tribune, Newsday (Long Island, N.Y.), The Sun (Baltimore), South Florida Sun-Sentinel, Orlando Sentinel and Hartford Courant. The company’s broadcasting group operates 23 television stations, Superstation WGN on national cable, Chicago’s WGN-AM and the Chicago Cubs baseball team. Popular news and information Web sites complement Tribune’s print and broadcast properties and extend the company’s nationwide audience.</p>
<p>About Gannett Co., Inc.<br />
Gannett (NYSE: GCI) is a leading international news and information company that publishes 85 daily newspapers in the USA, including USA TODAY, the nation&#8217;s largest-selling daily newspaper. The company also owns nearly 1,000 non-daily publications in the USA and USA WEEKEND, a weekly newspaper magazine. Gannett subsidiary Newsquest is the United Kingdom’s second largest regional newspaper company. Newsquest publishes nearly 300 titles, including 18 daily newspapers, and a network of prize-winning Web sites. Gannett also operates 23 television stations in the United States and is an Internet leader with sites sponsored by its TV stations and newspapers including USATODAY.com, one of the most popular news sites on the Web.</p>
<p>About Hearst Corporation<br />
Hearst Corporation (www.hearst.com) is one of the nation’s largest diversified media companies. Its major interests include ownership of 12 daily and 31 weekly newspapers, including the San Francisco Chronicle, Houston Chronicle and Albany Times Union; as well as interests in an additional 47 daily and 38 non-daily newspapers owned by MediaNews Group which include the Denver Post and Salt Lake Tribune; nearly 200 magazines around the world, including Cosmopolitan and O, The Oprah Magazine; 29 television stations through Hearst-Argyle Television (NYSE:HTV) which reach a combined 18% of U.S. viewers; ownership in leading cable networks, including Lifetime, A&amp;E, The History Channel and ESPN; as well as business publishing, including a joint venture interest in Fitch Ratings; Internet businesses, television production, newspaper features distribution and real estate.</p>
<p>About The New York Times Company<br />
The New York Times Company (NYSE: NYT), a leading media company with 2007 revenues of $3.2 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.</p>
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