Posted on 15 October 2009
First of its kind cross-platform campaign targets Broadcast, Print, Online and Out-of-Home properties
MCLEAN, Va. – Gannett (NYSE:GCI) announced the launch of a major company-wide, cross-divisional campaign for the National Breast Cancer Foundation. The National Breast Cancer Foundation, Inc., a charitable non-profit organization based in Frisco, Texas, launched the campaign on the first day of National Breast Cancer Awareness month in an effort to promote its Early Detection Program. NBCF’s mission is to save lives by increasing awareness of breast cancer through education and by providing mammograms for those in need.
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Posted on 05 May 2009
John Hillkirk Named Editor of USA TODAY
MCLEAN, Va. – David Hunke was named president and publisher of USA TODAY. Hunke currently is chief executive officer of the Detroit Media Partnership and publisher of the Detroit Free Press.
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Posted on 06 April 2009
- Akamai and OpSource Collaboration Enables SaaS ISVs to Quickly Deploy, Accelerate, and Scale Global Software Offerings
* Managed Services for Application Delivery, Hosting and Management Provide Cost-Effective Option as IT Capex Budgets Squeezed
* Akamai Experiences an almost Twenty-Fold Growth is SaaS-Related Traffic on its Global Platform over Last Three Years
Akamai Technologies, Inc. (NASDAQ: AKAM) and OpSource™ announced that Akamai’s recent strategic agreement with OpSource to provide Software-as-a-Service (SaaS) Independent Software Vendors (ISVs) with complementary solutions is helping their joint customers significantly improve the time-to-value of cloud-based applications, while remaining cost effective for IT departments looking to avoid traditional data center capital costs.
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Posted on 26 March 2009
Inspiring a Renaissance of Creative Advertising on the Web
NEW YORK, NY – The Online Publishers Association (OPA) announced a new initiative designed to help stimulate a renaissance of creative advertising on the Internet that meets the needs of marketers by better integrating their messages into the fabric of the Web. As part of the announcement, a broad group of its members will implement new interactive, display advertising units across their sites. Starting in July, these new units will be available only through the publishers’ direct sales teams.
“Members of the OPA are offering a set of new principles and unique display advertising units to continue to foster innovation and leverage an environment that research has proven delivers better results for advertisers,” said Pam Horan, president of OPA. “Agencies are looking for new ways to integrate their clients’ brand experiences with more interactivity on the page, and these new units provide a way for them to accomplish this while capitalizing on the halo effect of the high-quality media brands.”
These new advertising units reflect the publishers’ desire to achieve four key objectives that will guide the evolution of online display advertising into its next phase:
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Posted on 06 March 2009
Award recognizes ExactTarget’s latest contributions to the one-to-one marketing field, including ExactTarget SMS, Live Offers and Live Ads
INDIANAPOLIS – ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces it has been named a recipient of the 2009 Upshot50 Marketing Technology Leaders Award.
The Upshot50 Awards recognize marketing technology providers offering the most innovative, powerful and useful marketing tools and techniques. Compiled by Upshot Institute, a marketing analysis, education and consulting firm, the list was determined by nominations from marketing professionals and ultimately selected based on votes from the marketing community.
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Posted on 25 February 2009
SALT LAKE CITY – ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces today the expansion of its Omniture integration capabilities with the launch of Live Content for Omniture, an email integration for Omniture Test&Target through Omniture Genesis. Live Content for Omniture enables marketers to increase conversions by rendering popular optimized web content in emails at the time emails are opened, instead of when they are sent.
Live Content, a real-time content delivery capability from ExactTarget, is already being used in the company’s Live Offers and Live Ads email offerings and will now connect to Omniture’s offerings through Omniture Genesis, a marketing platform that integrates complementary third-party marketing applications with Omniture products, giving customers a single view into their marketing data. Omniture Test&Target allows marketers to test and change content to determine which campaigns or offers perform better with online visitors. Marketers often include web content within their email campaigns, and Test&Target’s ability to allow web content optimization to continuously occur means emails leveraging that content will always be relevant for the subscriber. Live Content for Omniture combines analytical and behavioral information with a dynamic email marketing solution that puts the marketer in complete control – even after emails have been sent.
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Posted on 18 February 2009
Over 500 Reseller Partners Representing More Than 2,000 Organizations Participating in New Program
INDIANAPOLIS – ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces the launch of the Reseller Partner program. Created to reward and support the over 500 partners that rely on the ExactTarget platform to serve more than 2,000 organizations’ digital marketing needs, ExactTarget is committed to recognizing and promoting its Reseller Partners through this new program.
“We designed our Reseller Partner program on the premise of ‘shared success’ and with the goal of ensuring their clients’ one-to-one marketing success,” said Jim Kreller, ExactTarget’s vice president, channel sales. “We are delighted to reward our loyal Reseller Partners that have invested the time and resources to certify themselves to properly sell, service and provide level-one support for the ExactTarget platform.”
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Posted on 03 February 2009
MCLEAN, Va. – Gannett Co., Inc. (NYSE: GCI) reported today that preliminary 2008 fourth quarter earnings per diluted share from continuing operations were $0.69 compared with $1.06 per share in the fourth quarter of 2007.
The preliminary results for the quarter include $56 million in pre-tax severance expenses ($36.1 million after tax or $0.16 per share) related to restructuring and efficiency efforts in the U.S. and the UK. Absent severance expenses in the quarter, the company’s preliminary earnings would have been $0.85 per share. Pre-tax severance expenses and facility consolidation costs totaled approximately $38 million in the fourth quarter of 2007 ($24.4 million after-tax or $0.11 per share).
The preliminary results, however, do not include non-cash charges expected to be recorded in the quarter, which have not yet been finalized, for the impairment of goodwill, other intangible assets and certain other assets. The non-cash charges are expected to total in the range of $5.1 billion to $5.9 billion on a pre-tax basis and $4.5 billion to $5.2 billion on an after-tax basis. In the fourth quarter a year ago, the company recognized a pre-tax, non-cash impairment charge of $72.0 million ($50.8 million after-tax or $0.22 per share).
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