- The Estée Lauder Companies’ Breast Cancer Awareness Campaign Announces Unprecedented Online Marketing Campaign for Breast Cancer Awareness Month
The Estée Lauder Companies’ Breast Cancer Awareness Campaign (BCA) announces an unprecedented online marketing campaign in partnership with leading media companies and web destinations to connect with new and younger audiences to heighten the awareness of, and the education on, the importance of the early detection of breast cancer.
This comprehensive digital effort partners with highly trafficked social media and social networking platforms: TotalBeauty.com, Brickfish, Slide, Yahoo! Shine, Drive PM Networks, Range Online Media, the BeautyBlogNetwork, along with the majority of Estée Lauder Companies’ brand sites, will expand the BCA Campaign’s word-of-mouth message and allow individuals to share inspirational stories of survivorship.