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Visa Introduces First Global Advertising Campaign, Entitled “More People Go with Visa”

Otilia Otlacan | March 9, 2009 | 4 Comments

Single Global Campaign Creates Operational Efficiencies – Focuses on Migrating Spending to Electronic Payments SAN FRANCISCO – Visa Inc. (NYSE: V) unveiled its first global advertising campaign, entitled “More people go with Visa,” reflecting the company’s evolution to a single, global company. The new campaign enables Visa to align its worldwide marketing under a single [...]

Research and Markets: The US Internet Users Report Analyzes Trends That Continue to Drive Online Population Growth and Usage

Otilia Otlacan | March 6, 2009 | 0 Comments

DUBLIN, Ireland – Research and Markets has announced the addition of eMarketer’s new report “US Internet Users” to their offering. There is no question that the Internet is now a mainstream medium. In 2009, the US Internet population will grow to nearly 200 million users, or 65% of the total population. By 2013, 221 million [...]

Mobile Internet Search Engine Use Jumped 14% Between 2007 and 2008, Says ABI Research

Otilia Otlacan | March 6, 2009 | 0 Comments

NEW YORK – According to surveys conducted by ABI Research in 2007 and 2008, 70% of respondents used their mobile phones to access information through Internet search engines last year. That represents a substantial 14% increase over 2007. The consumption of mobile data services, including search, has steadily increased year over year as indicated by [...]

IAB Issues Audience Reach Measurement Guidelines; Standardizes Key Industry Metrics

Otilia Otlacan | March 6, 2009 | 0 Comments

Consensus-Based Initiative Enhances Accuracy for Interactive Advertising ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) announced the release of the final version of its Audience Reach Measurement Guidelines at its Annual Leadership Meeting, Ecosystem 2.0: Brands Battle Back, in Orlando, Florida. These guidelines provide clear, consistent definitions of key metrics and create a single standard [...]

comScore: Light PC Internet Users Are 30 Percent More Likely than Heavy PC Internet Users to Access Mobile Internet Content

Otilia Otlacan | March 6, 2009 | 2 Comments

Results from first PC/Mobile Internet overlap panel suggest mobile can enhance a PC digital advertising campaign Reston, VA. – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, reported the results of the first study of its cross-media panel of PC and mobile Internet users in the U.S., finding that light PC Internet [...]

Ad Ops Daily Briefs: March 5 2009

Otilia Otlacan | March 5, 2009 | 0 Comments

- Advertising, Branding and Interactive Agency The UXB® Unveils New Swatfame Corporate Website The UXB, an award-winning advertising, branding, and interactive agency, and apparel manufacturer Swatfame, Inc., announced the launch of Swatfame’s new corporate website at www.Swatfame.com. Designed to showcase the company’s new corporate brand identity and top apparel brands, the site utilizes strong black [...]

AccuStream Research: CDNs Deliver 30% Growth in ’08 Led by Pro Video Publishing, Video Ad Network Momentum

Otilia Otlacan | March 5, 2009 | 0 Comments

MARINA, Calif. – Content Delivery Networks (CDNs) posted $1.16 billion in 2008 revenue, notching 30% improvement over 2007. The U.S. market made up an estimated 57% of the global tally; combined geographies are forecast to grow at 19% in 2009. Revenue attached to audiovisual verticals including professional video, video advertising, video advertising networks, CMS platforms, [...]

IAB and 4A’s Announce New Tools to Simplify Interactive Advertising Operations

Otilia Otlacan | March 5, 2009 | 0 Comments

Joint Task Force Devises Tools to Streamline and Automate Workflow for Buying, Selling, and Delivering Interactive Media ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) and the American Association of Advertising Agencies(4A’s) announced agreement on actions that will reduce the costs and complexity of buying and selling interactive advertising. The announcement was made at the [...]

Burst Media Study Reveals That 80% of Web Users Are Concerned about Privacy Online

Otilia Otlacan | March 5, 2009 | 0 Comments

BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, released the results from a survey it conducted about online privacy. The survey was administered to over 4,000 web users with the purpose of better understanding how privacy impacts a web user’s Internet experience, as well [...]

IAB Launches Task Forces to Tackle Data Ownership and Contracts for Interactive Advertising Sales

Otilia Otlacan | March 4, 2009 | 0 Comments

Takes On Two of Interactive Industry’s Biggest Issues ORLANDO, Fla. – The Interactive Advertising Bureau (IAB) announced that it has launched task forces comprised of industry leaders to address two of the biggest issues facing the interactive advertising industry—data ownership and media contracts between buyers and sellers of interactive advertising. These task forces represent a [...]

Ad Ops Daily Briefs: March 3 2009

Otilia Otlacan | March 3, 2009 | 0 Comments

- Merkle Releases 2009 ‘View from the Inbox’ Email Marketing Trends Report Merkle (www.merkleinc.com), one of the nation’s largest and fastest growing database marketing agencies, today released its 2009 ‘View from the Inbox’™ email marketing report. This report highlights the results of Merkle’s annual study, which is conducted in conjunction with the national survey research [...]

IAB Issues Click Measurement Guidelines for Public Comment

Otilia Otlacan | March 3, 2009 | 3 Comments

Defines Parameters for Click Measurement, Provides a Unified Industry Response to the Problem of Fraudulent Clicks NEW YORK – The Interactive Advertising Bureau (IAB) announced the release of Click Measurement Guidelines, a document that will establish parameters for the accurate buying and selling of cost-per-click advertising, an important and growing category of interactive advertising. Marketers [...]