Home » Archives for United States
Tag: United States
Platform-A Launches in Canada
Platform-A Offers Canadian Advertisers and Agencies a Full Suite of Marketing Solutions Powered by the Web’s Most Advanced Advertising Technologies TORONTO – AOL announced the launch of Platform-A in Canada, offering advertisers access to one of the largest online advertising networks with the most comprehensive suite of marketing solutions and the Web’s best ad technologies. [...]
Immedium Reinvents Display Advertising with Live Banners that Update
BANGKOK – Studio Magenta has announced the introduction of Immedium, a platform for creating and managing live banner ads – rich media Internet advertising with dynamically changing content. Although the concept of live banners has been around for some time, Immedium is believed to be one of the first tools that empowers marketers with the [...]
Research and Markets: Newspapers in Crisis: Migrating Online
DUBLIN, Ireland – Research and Markets has announced the addition of eMarketer’s new report “Newspapers in Crisis: Migrating Online” to their offering. The outlook for newspaper publishers is grim. Their business model is broken and advertisers are bailing. Newspaper advertising revenues in the US declined 16.4% in 2008 to $37.9 billion. By 2012, spending will [...]
Little Gift, Big Lift: Virtual Goods Prove to be a Highly-Effective Ad Medium
AdNectar Releases First of its Kind Study by Vizu Revealing Virtual Gifts are the Most Effective Way to Market to Social Networking Audiences PALO ALTO, Calif. – March 9, 2009 – AdNectar, a pioneer in customized social gifting and branded virtual goods campaigns, released a whitepaper today that combines third-party and company data making a [...]
Strategy Analytics: Mobile Advertising Coming to US Consumers
Concerns Raised Over Hidden Charges BOSTON – The Strategy Analytics Wireless Media Lab report, “US Consumers Willing to Accept Mobile Advertising Despite Concerns Over Hidden Charges,” looks at willingness to accept mobile advertising, and questions what consumers want in return, identifying preferred modes of delivery. Strategy Analytics found that the majority of mobile users would [...]
Research and Markets: CDNs Deliver 30% Growth In ’08 Led By Pro Video Publishing, Video Ad Network Momentum
DUBLIN, Ireland – Research and Markets has announced the addition of the “CDN Account Verticals and Revenue Performance: 2006 – 2010” report to their offering. Content Delivery Networks (CDNs) posted $1.16 billion in 2008 revenue, notching 30% improvement over 2007. The U.S. market made up an estimated 57% of the global tally; combined geographies are [...]
Ad Ops Daily Briefs: March 10 2009
- Global Traffic Network Announces Closing of Its Purchase of the Unique Broadcasting Company Limited from UBC Media Group Global Traffic Network, Inc. (Nasdaq: GNET), a leading provider of custom traffic and news reports to radio and television stations outside the United States, today announced that its United Kingdom subsidiary, Global Traffic Network (UK) Limited, [...]
Zoom Media & Marketing Attracts $30 Million Investment to Expand Digital Networks and Make Acquisitions
Innovator in Fitness, Nightlife, and Family Venues Cements Leadership Position with Backing of ABS Capital Partners NEW YORK – Zoom Media & Marketing (Zoom), a leading provider of targeted & digital out-of-home media and promotional programs for brand advertisers in the United States announced that it has raised $30 million through the sale of a [...]
Platform-A Expands Strategic Partnership with Scottrade
Partnership Leverages Vast Financial News Sites within AOL’s MediaGlow Publishing Business to Maximize Consumer Reach Plan Includes Targeting AOL News for the First Time NEW YORK – AOL’s Platform-A announced a 2009 strategic partnership with Scottrade, a leading branch-supported online investment firm that offers a full line of investment products, online trading services and market [...]
The Onion Selects Quattro Wireless
Exclusive Ad Network Deal; Leverages Quattro Wireless’ Technology Platform for Mobilization WALTHAM, Mass. – The Onion, “America’s Finest News Source,” has selected Quattro Wireless, mobile’s trusted ad network, for an exclusive mobile advertising and publishing partnership. As an exclusive publisher in the Quattro Mobile Ad Network, The Onion will leverage Quattro’s full-service Ad Sales and [...]
FOSE, GovSec, U.S. Law Leverage New Media, Social Networking
Conferences Drive Attendance through Facebook, Twitter, LinkedIn FOSE 2009 GovSec 2009 FALLS CHURCH, Va. – 1105 Government Information Group, the leading provider of integrated information and media for the government information technology (IT) market, announced that it is promoting FOSE 2009 and the GovSec, U.S. Law Conference and Exhibition via social networking initiatives. Utilizing Facebook, [...]
Ringleader Digital Announces Partnership with EyeWonder
Ringleader Digital Partners With EyeWonder for Rich Media and Video Advertising Expertise Across its Mobile Third-Party Ad Serving Network NEW YORK – Ringleader Digital, the only mobile third-party ad-serving network, announced a partnership with EyeWonder, Inc., a leading innovator in interactive digital advertising technologies and services. The partnership features collaboration between Ringleader Digital and EyeWonder [...]
Keep in touch!