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24/7 Real Media Introduces Open AdStream for Vertical Network Management


NEW YORK – August 27, 2008 – 24/7 Real Media Inc., the leading global digital marketing company, today introduced a new application for its Open AdStream® ad management platform to provide more control for vertical network owners across every site they operate. Open AdStream can be used for total network management, with the tools and features needed to enable strong network and revenue growth.

Open AdStream provides effective internal controls that enable the efficient management of affiliate sites, offering real-time updates on campaign status and greater control and transparency for both vertical network owners and publishers, for effective ad delivery. Network managers at companies such as Hola Networks, Godengo and United Online Media Group are now taking advantage of Open AdStream’s capabilities for this purpose.
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Posted in 24/7 Real Media, Ad Metrics, Ad Networks and Platforms, Ad Operations, Ad Serving, Online Advertising Challenges, User PrivacyComments (0)

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